>> that is cole pain. he is funky cole medina. >> three final trades. >>lee. thanks for watching. stay tuned, "mad money" is up next. my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. my job is to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. and today anticipate -- i'm

happy to be joined by some here, including veterans from all branches of our armed forces. my job isn't just to entertain but to educate and teach you. and today, to honor and thank you for your service. call me at 1-800-743-cnbc. or tweet me @jimcramer. seam an optimist by nature. you have to be an optimist to invest in the stock market. why? because you need that faith that things can get better than they are now. in other words, you have to bet on progress, and on discouraging or middle days like today, dow up 28%, nasdaq declining, i found that maintaining a positive albeit skeptical stance makes you a much better investors. some of you may regard this world view as obvious. but it's anything but. we're on the eve of a tightening

cycle where the fed is going to raise rates multiple times. each rate hike will test your ability to stay in stocks. each rate hike will make symptoms more risky to own. there are many stocks that can still do well, especially if the fed takes a measured and considered approach to raising rates, making sure the economy absorbs them without too much of a slowdown. why do i care about this fed-inspired interest rate risk? because even though i accept the fact that the fed has to tighten because employment is too strong for them not to, i also see many areas of weakness in the economy that i really wish the fed didn't feel compelled to take any action. they're far more likely to make things worse than better if he start too soon and go too far. manufacturing has slowed as many u.s.-based companies are uncompetitive overseas versus

foreign countries that sell in foreign currencies. some companies are so feeble that their stocks are caught up in what i can only regard as a vicious rolling bear market. oil and gas companies are forced to cut back on their efforts to drill, because there's such a glut of both crude and natural gas. and that was once a huge source of new jobs. and a competitive advantage that might dwindle from lower prices. lately, the real strength in the economy has been in housing and autos. they're the two groups that get hit hardest when the fed raises rates. d.r. horton reported a fantastic 84 a quarter and it's fabulous, right? however the first thing i thought wasn't, wow, what a terrific quarter. no. i said, oh, man, i hope the fed doesn't say housing's doing too

well so we have to raise rates immediately. no doubt, horton's strength at this point will be used against it. i feel the same way every time i see excellent auto numbers. the fed is worried about any strength. it doesn't recognize that the strength is only in pockets and can be taken away at a moment's notice. but if i'm so concerned, if i'm so worried, what is there to be optimistic about? what can go right during a series of rate hikes to would make it worthwhile to own any stocks? first, we could get some help from overseas. we really need it. if your portfolio starts growing with some alacrity, european banks wouldn't be so eager to debase the euro at our expense. if somehow latin america were to stabilize with brazil getting something right, anything right, impossible as that sounds, it would be terrific for us. we wouldn't have to worry so much about the soaring dollar if

any of these places actually got better. but they're not. second, we need help from the government. more specifically, we need washington to stay the heck away from business. if the government wants to do something actively helpful, it should spend some money on infrastructure, rebuild crumbling roads, bridges, passenger rails, or how about spending more money on defense, stay strong, project power where it's necessary? that said, if our leaders could do something without shutting down the government in the process, that would be good for the stock market. if interest rates go higher, a market can handle a slow, steady increases in rates. it's another thing if rates go higher and credit stays as tight as it is now. that means fewer projects, more cancellations, more postpo postponements of major decisions. if credit gets easier to come buy, even if it's slightly more expensive, it can balance out, especially when it comes to housing and medium to small size businesses who are hurt by

higher rates. fourth, we need to find companies that can raise prices in this environment. when rates go up, investors aren't able to pay as much for earnings. the price to earnings multiples shrink. bonds will start giving us some attractive returns with much less risk. most of it has to do with the inability of most companies to make as much money in a rising interest rate environment as they did in a lower rate environment. however, there are still plenty of companies, companies that you know, that can do well with rates rising. first, the banks. every time the fed raises short term interest rates by a quarter point, the banks instantly make more money off of your deposits. basically the equivalent of a price increase they put through to all of us. the banks are the one group that directly benefits from higher rates. and that will mean they will exceed their earnings estimates when the fed tightness. who else can put through price increases? companies without much

competition. that's why i like that constellation brands, stz, so much. it sells corona beer in this country. it competes against a handful of beer companies that seem very inclined not to have a price war. same goes for f.a.n.g. -- facebook, amazon, netflix, and google -- which i know is now called alphabet but still has the google stock symbol. think about it. who is going to have a price war with facebook? it doesn't have any competition. plus you make the content. it costs them nothing. everybody wants to be amazon. every retailer. but nobody spent the money, including walmart, to compete on their level. that's why they could raise the price for amazon prime, maybe even put through a big increase. i doubt anyone would balk. netflix, this company is taking the world by storm with a service that seems radically underpriced given his library and programming. youtube has become a de facto home-grown worldwide television network with millions of entries that cost the company nothing to

make. again, whose going to start a price war with these guys when there's no competition? stocks like mcdonald's, where the ceo announced changes today that will bring out even more value than he's done already. can't wait to speak to him tomorrow. or companies like allergan that are taking share from the pitiful, hobbled valeant as they're head to head. yes, it's going to be harder to find winners in a world where the fed is tightening. an optimist knows where to find them. the optimist will ultimately win the war. let's take some questions. >> my name is andrew price. we're co-founders of a technology platform that helps veterans find resources in the local community. >> do public markets, do you think they'll continue to support tech ipos with such high valuations despite the fact they

can't be profitable? >> great question. i think i know your dad, mike price. we went to oklahoma in 2009 when i saw the phillies lose to the yankees. i was watching in bar with him. the private market is very sober. they're starting to recognize they can't price what they did. the scrutiny as salesforce.com has been saying, is too great for these companies. the private companies are not going to be able to get those valuations. all that said, some companies will get through the chute. but right now we're paying too much for private. and i think we're not paying enough for public. yes, sir. >> nick from dallas, texas. great to be here. >> dallas. 2 and 16. you're from the academy. >> yes, sir. tesla just announced quarterly earnings of negative cash flow. why do you see the future of electric cars and tesla? >> a great question. i bet you if we polled people in this audience, it's so great to have a live audience, and thank you for everything you do, you

would find the vast majority of people want to own tesla. but in the end the stock isn't valid like that. it's valid by how many cars they can sell and how much they make per car. the answer is they make very little, to nothing. so the answer is tesla is a cold stock. people want to own stock in a car company, of the cars that i like. but i don't trust tesla, the stock. some people want to buy it. isaiah value it. it's the only stock in this whole market that i cannot value. and take it from me, i like to value things. but i can't value them. yes, sir. >> i'm peter from new york. and my question is, with crude oil under $50 a barrel, when do you see it going over $50 a barrel and what does the future of oil look like? >> the saudis have to stop pumping. as long as they're pumping 11 million barrels, there's no way. i think we're stuck in a range between 40 and 50 until the

saudis blink or accept the fact that it's not right. i think they want to destroy our american industry, just so you know, so i don't think it's going to happen. thank you for that question. optimism can make you a better investor. being an optimist will help. on "mad money" tonight, apple shares tumble on iphone demand. and more americans looking to clean up their die eliminat wit like silk. plus a company that provides u.s. special operations the ability to zip into combat with off-road vehicles. don't miss my interview with the ceo of polaris as we is a lawsuit our brave service people on this very special edition of "mad money." [ applause ] veterans have traveled to

foreign lands, put themselves in hard way, sometimes to terrible consequences, so we can raise our families in peace. we're only free because many of those veterans have been so brave. we owe them a debt of gratitude that we're happy to pay back. second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com.

♪ some neighbors are energy saving superstars. how do you become a superstar? with pg&e's free online home energy checkup.

in just under 5 minutes you can see how you use energy and get quick and easy tips on how to keep your monthly bill down and your energy savings up. don't let your neighbor enjoy all the savings. take the free home energy checkup. honey, we need a new refrigerator. visit pge.com/checkup and get started today. i would like to share what i'm thankful for as we come closer to thanksgiving. i'm thankful to my family, and just to be in america. [ applause ] here we go again. this morning a prominent analyst lowered the boom on apple's earnings estimates, citing checks that show weak supply chain orders for the company's new iphone 6s. i'm always thrilled to see any research department do any field

work on a real company. this credit suisse report sure sounds authoritative in the suggestion that the earnings estimates for apple could be too high, based on their own channel checks. their estimate makes sense if this new iphone is truly not selling as well as people think. the key line, and i quote, downward revisions anticipated becoming sooner and deeper, end quote, makes you feel mighty uncertain if you own shares of apple. i'm sure many investors will dump stock on the support, because while slowdown was expected, the credit suisse piece gives you the impression that other analysts will get on board and start slashing the estimates for apple any minute now. it's ironic that this report comes out on the same day when apple's ceo tim cook in a european talk basically pronounced the pc dead, saying why would anybody buy a pc one anymore? i don't know, i just bought my daughter a beautiful new mac to replace her heavy one.

she loves the features. was that wrong? anyway, i've said people should own apple, not trade it. i've also told you that frequently analysts will make these calls based on negative channel checks and this kind of research has caused people to dump apple stock only to buy it back later when the stories turn out to be wrong or the narrative changes or orders came roaring back. in short, judging apple based on these channel checks from its suppliers has tended to be a bad mistake. and i find this particular channel check pretty hard to swallow, given that we just heard from three crucial apple suppliers, and they each indicated that business is very strong. now, no company is allowed to talk about apple specifically. apple actually for bids its suppliers from mentioning apple's name lest they use the business. yet you know from their body language that they're talking about apples. if you put great credence in this credit suisse report, you have to believe there's been a dramatic decline in iphone orders in the past ten days, or

maybe all three of these companies are dissembling. i know that many calls based on similar research have turned out to be wrong over time, which makes you feel a bit jaundiced about this one. my conclusion, look, you can sell apple if you really want to. but you have to ask yourself, will you be able to buy the stock back at a lower level if this report turns out to be a false read? i say, why not just hold apple flew this decline? and recognize just how wrong is kind of trading call has been during one of the greatest multi-year stock rallies in history. in other words, you don't try to game apple. you just try to own the darn thing. sir. >> i'm your air first rep. this is my son. before he asks this question, i want to give you a quick story. on the 28th of june, he asked

me, dad, i've got a little over $5,0 $5,000, can you buy me some shares of google? couple of days later i bought it. on the 18th of july i talked to him while he was in basic training. i said roar that google stock is up at $671. >> well done. that's what it's about. you had a hunch, you did the work. i'm sure you use the product. that's what it's about. that's why i like index funds and individual stocks. sir. >> i have a long four years ahead of me at the academy. with that being said, i was wondering if google is going to be able to weather the storm of ad blocking campaigns against it. four years from now when i graduate in the army, will i be sitting on a lot of capital? >> i think google is unique in the sense that they and facebook both have products that don't necessarily -- aren't as easily

blocked, so to speak, and can be embedded. i think that google is a terrific company. it's very inexpensive. and i make the joke about it for people who understand f.a.n.g. -- facebook, amazon, netflix, and google -- amazon, very expensive, google, also known as alphabet now, not very expensive. i think you'll be fine, a great long term situation. i would be doing exactly what you're doing at your age. thank you both for your service. >> thanks for having us. my name is collin parker. i'm from warsaw, indiana. go pro's shares have been struggling recent. i would lav ove to hear you takn the future of the company. >> i think the problem with go pro is they became too commoditized. the last iteration didn't take the nation by storm. if you go through their conference call, they were very, let's say, they remonstrated about not investing enough money. you've got to invest. apple, own it, don't trade it.

hold it through this decline. when is the next time you can buy the stock at a lower level? you want to play that game? not me. much more "mad money" ahead, a company providing innovative vehicles. the stock rising on organic food. milk, plant-based alternatives. can it keep surging higher? i have an exclusive with the ceo. plus a special is a lawsuit to the troops edition of the lightning round. stick with cramer. [ applause ] veterans come to us as very disciplined, very focused. they know how to succeed. in many places in the military there's great training that applies directly to the sort of jobs that we do at brunswick. the disciplined way of thinking, the style of working, the ability to work in teams, will work in any business. that's why we've worked so hard to hire veterans.

i'm stationed at kuwait. happy holidays to all my friends and family in newark, new jersey. what do you do with the stock of a high quality, off-road vehicle company that makes snowmobiles in a year where we're in mid-november but it feels like summer? what are you going to do? that's the conundrum of polaris,

with a stock that's down to date in part because key markets like agriculture and energy are in pretty dire straits and in part because imports from foreign competitors are cheaper, allowing them to take some share from polaris. that said, shares plunged more than 10% in a single session. this seems way too much punishment for me. let's talk to scott wine, chairman and ceo of polaris industries, as well as a former supply officer who served in the navy. he happens to be in town because he's honored later this week by the iran and afghanistan veterans of america. [ applause ] >> i knew you have adversity, but you start out in your last conference call with arthur brooks's notion of the strong

correlation between happiness and success. you're a different kind of executive. why did you start with that? >> if we're going to get polaris on the right track, that's how we run polaris, to create opportunities to make a difference for everyone in the country. >> we have a terrific audience here today in honor of all veterans. you did not sit in your conference call and say, woe is me, the dollar is too strong, we can't compete. it's more about how your team, and you always talk team, is going to fight its way out of this jam. >> we have the best team in power sports. hands down we have the best team, which includes several hundred people that served in the military. we believe in hiring veterans, 5% of our u.s. workforce. we don't make excuses. we deal with reality. we don't come out here and talk about how the dollar helps us in

2011 and 2012. right now when we're trading at multiples we haven't been at since 2009, probably a good opportunity for us to get things going. >> you do talk about global slowdown, you're worried about rate increase, there is a strong concerns. i'm not saying they're excuses, but you're saying they're concerns. you're also worried about power sports growth moderating. but isn't this something we all want? >> well, we never want moderating growth. we want to grow as fast as we possibly can. one of the core leadership tenets i have, that i learned in the military, is you deal with reality. you assess the situation. when i talked about the slowing global economy, we're assessing the situation. with u.s. gdp at a point and a half in the third quarter, that's not a strong environment for us. we're committed to making growth happen. >> we know other countries are trying so hard to take care in motorcycles. their products are oftentimes

inferior. they're able to come in well under the prices that you make because you have most of your plants in america. what are you doing about imports from japan, where they debase it to the point where it makes it hard to compete in america? >> i have tremendous respect for our japanese competitors. we know how to play that game. i will tell you that our motorcycle business was up only 154% in the third quarter. retail was up 60%. so we know how to play this game. i think it starts with great products. and i daresay this is a beautiful product. what's great with all of these young men from west point here is that the indian scout was the most popular motorcycle in world war ii. in fact it ultimately is the reason we were able to buy into the business so cheaply, it went out of business, the indian motorcycle company shifted all their production to the war effort. >> but also i think it's important to point out, you're really not losing share in this country, for your overall

product, despite the weakening currencies that you fight against. >> it's good that you point out market share. we talk about slowing growth. i'll remind you our slowing growth was still up 12% in the third quarter. >> right. >> we gain market share in each of of our product lines. motorcycles probably the most. but even in the most competitive aspect, the side by side business, we still continue to gain share. >> and you're totally among term. i like the fact that you're doing homework, opening plants, expanding. you're not thinking about the idea that maybe the world is less confident. you're giving them the equipment them -- they want, and they'll buy it. >> it's part of our lean transformation, to serve our customers better, higher quality, shorter lead times. >> i've never seen your stock this cheap.

it's way too low. >> we're here to fix it. >> that's scott wine, chairman and ceo of polaris industries, i hope you use their stuff as much as i do. the stock is dirt cheap. stay with cramer. [ applause ] to honor 240 years of standing ready, to be the first to defend freedom around the world. "mad money" wishes a happy birthday to the united states marine corps.

i'm stationed in kosovo. i want to give a shout out to my family, friends, and girlfriend. i love you all, have a great holidays. please remember that with the fed poised to raise interest rates, it's time to circle the wagons around the powerful secular growth stocks that don't need a strong economy. take white wave foods. the maker of organic milk and plant-based non-dairy alternatives. they had a stellar quarter yesterday, handily beating top and bottom line estimates. one of the few companies this

quarter that did everything. the stock jumped nearly 5% yesterday. it gave a little pull back. i think it's a great buying opportunity. m the ceo, mr. engels,ed wi welco "mad money." you've got to talk about the last two acquisitions, you've got to talk about what you're doing in yogurt. these seem big to me. >> they are big, jim. before we get there, i want to give a shout out to these greatly young men and women who dedicated the best years of their lives to serving this great country and defending this country. thank you all very much. [ applause ] >> thank you guys, absolutely. >> these products, we're in a period in the food business that has a number of powerful trends going on inside of it.

you've got national organic, you've got a move to diversify liquid and other protein sources. there are alternatives that are developing to dairy that are popular with consumers. and really, wallaby and vega play on those two trends. wallaby is the leading yogurt in the natural and/or began organi. it billion uilds on what is now our business a $200 million business. there's a tremendous amount of diversification going on. we're very excited about wallaby, it's off to a great start. the nutritionals business and the protein supplement business has really been a dairy

business. there are a lot of consumers, particularly women, who are looking for an alternative that's got great nutritional gains, also gives you six servings of protein in every product. this is a business that's been growing. it's got fantastic p&l. the opportunity to take this set of products i think into a -- and this brand into a very broad set of opportunities. if you think protein, you think shakes, so pre-prepared shakes, 60% of the business is ready to drink. great opportunities. >> something's happened in the last two quarters. a lot of people thought you were tied to whole foods. the truth is you were really tied to mass market.

i see more aisles in traditional supermarkets with really more foods than a traditional company. >> absolutely. horizon, silk, they were among the earliest brands to move out into the traditional mainstream retail, because they're really big, they created the categories. these are products that by and large live in traditional retail today. in terms of our total company, we're in the single digit territory in terms of our natural channel sales. we're really a mainstream food company in terms of brands. we run big brands that we market to consumers. >> i look at snacks, and i think you're this much in supermarkets versus what you can be, because people don't want processed food. it's more glaring every time i

see a quarterly report from the old guys. >> the consumer is changing. the consumer wants stuff that is less processed, where they're shopping on the perimeter. they want alternatives to traditional categories, as they seem more plant-based proteins that dairy traditionally had a lock on. they're looking for stuff that's not processed as much. what you're going to see from us is a continuing effort to find brands to add to our portfolio that leverage off of those trends. you're going to see us take our brands and continue to take them to places where we can leverage off of what is great equity. moving from milk and yogurts to dairy-based snacks. plant-based lines is becoming much more than a beverage business. yogurt is big, more than 20% of our sales in europe. they have the growth curve in

the united states. >> the creamer is doing incredibly well. >> creamer is doing incredibly well. you're seeing us move with so delicious into frozen desserts. lots of places where we can continue to drive growth in our company. >> are farmers keeping up with you? i know the food chain is still playing to the old traditional guys. are you able to get the agricultural business to see the future? >> you know, farmers are the ultimate microeconomic being. they respond to supply and demand and price levels and profitability. so in order to induce farmers to produce organic milk, you have to give them a margin, higher cost production. where we fell down on organic milk supply is when returns in conventional farming were very high. now you're seeing people convert.

same thing in leaf y greens. we harvest it and it shows up on your table in a very short time. in this supply chain, there's a limited number of places that can grow it. you have to be on top of this supply chain. people will convert. >> you sure are doing it. this was a fantastic quarter, best in show. this is the biggest trend in food. and this is the best company at it, white wave. "mad money" is back after the break. [ applause ] we're proud to hire veterans into our company. we look for leadership, management skills. you have to be able to confront competition and overcome challenges. the application of those experiences and skills can be invaluable to a company like us.

>> announcer: lightning round is sponsored by td ameritrade. >> mr. cramer, absolutely loved the show. >> we really appreciate you out there. >> booyah. my kids are in elementary school, learning so much for

you. >> i know you hear this all the time, jim, but thank you, thank you, thank you so much. >> this has been my best year by far in the market. >> thank you for looking out for the regular guys out there. >> i'm trying to teach people to be better investors. that's my goal here. >> great to hear you voice and to know you're there for us. [ bell ringing ] >> it is time. it is time for the lightning round. you say the name of the stock. i don't know the calls or the name of the stock ahead of time. i tell you whether to buy or sell. when you hear this sound -- [ buzzer ] -- then the lightning round is over. are you ready, skee-daddy? let's hear it. >> i'm victor from new jersey. what do you think about stryker? >> very interesting.

i do prefer zw more than striker. >> andrew from new jersey. i wanted to know what your take is on johnson & johnson. >> good and going higher. my travel trust sold it too soon because we decided we wanted to have more with allergan. but j&j is okay. >> quick question for you today about merck. what are your thoughts about merck today? >> i've got to tell you, they have that extra growth i like to see. i don't like the product profile as much as j&j. >> ben from massachusetts. where do you see unilever headed? >> i like them, they're on top of things, got the emerging market going very well. i think that stock is going up 10%. >> booyah, jim, john mccarthy, jupiter, florida. what's your opinion on goldman sachs? >> i love it, are you kidding me? it's ridiculous.

i think it goes to 210. >> what are your thoughts on china mobile? >> the communist party takes too much control over stocks. i'm not recommending any chinese stocks after the most recent downturn. >> andrew from illinois. what's your opinion on diac corporation? >> oh, man. that is just a tough one. it's too speculative for me. thank you. >> go army. gw pharmaceuticals. >> another one that has been a little too speculative. this is one i got behind very early on. this is actual marijuana unfortunately for kids with epilepsy. but too speculative for this tough market for celgene. >> booyah. what are your thoughts on

abiomed? >> it was strange how much that went down. >> what do you think about northrop grumman? >> absolutely terrific. that and lockheed martin will go higher. when they won that contract, it was great. >> robert from mississippi. what do you think about the search engine from china, baidu? >> that's probably one i would love to recommend, but because of this most recent downturn, i do not trust baidu. i have to be a very tough guy on these chinese stocks after what happened this summer. that, ladies and gentlemen, is the conclusion of the lightning round. [ buzzer ] >> announcer: the lightning round is sponsored by td ameritrade. i'm here at t the td ameritrade trader offices.

ahh... steve, other than making me move stuff, what are you working on? let me show you. okay. our thinkorswim trading platform aggregates all the options data you need in one place that lets you visualize that information for any options series. okay, cool. hang on a second. you can even see the anticipated range of a stock expecting earnings. impressive... what's up, tim? for all the confidence you need. td ameritrade. you got this. there's a network that never stops improving. ...that's grown faster than any other, covering nearly every american. and these geese. but it's not who you think. it's t-mobile. our new extended range lte signal... reaches twice as far.

...and is four times better in buildings. think you know our lte coverage? think again. see for yourself at t-mobile.com/coverage.

welcome back to our special is salute to the troops show. this is a market where we need to start accepting the inevitable. it's become very clear that the federal reserve has no choice but to raise interest rates.

as i said repeatedly, rate hikes are not good for the vast bulk of the stock market. i'm trying to prep you for this. but one sector does better when the fed tightens, and that's financials. as the rates go up, the banks make more money. tonight we're going off the charts with the help of tim collins. he's terrific technician and my colleague at realmoney.com. take a look at this daily chart at the s&p financial etf which contains all the big bank stocks. collins sees one that could be at risk here. ever since the market bottomed in late september, short term ten-day moving at the average, acting as a floor of support. that's the blue line. here's your floor, okay? however, collins is concerned

that after yesterday's selloff, little thing right here, it could be in danger of breaking down below this moving average, which wouldn't be the end of the world but it would do some damage to the bullish narrative. from mid-july to mid-august, this traded in a very tight range, 25 to 25 and a quarter. collins think this level has become a pretty powerful fueling of resistance, one that's only a half a point above where it's currently trading. we could be bouncing off this and not get through it. something else he's worried about, look at the relative strength index, the momentum indicator at the top of the chart. since mid-october, the rsi for financials has been bouncing around in a pretty tight channel. right now it looks like it could be very close to breaking down. and if this relative index breaks down, the big bank etf could follow it lower. meanwhile, the commodity channel index, that's called the cci at

the board, which measures whether securities are overbought or oversold. the xlf has been overbought for nearly a month now. after yesterday, this index is still elevated. but it's fallen below what we would consider overbought level. we might think that's a good thing. collins suggests the buying interest is drying up. of course none of these negatives have actually come to pass. but if they do, collins thinks it could end up trading sideways for some time. you have to be price sensitive if you buy it. in short, it's not looking as hot as i expected when i asked him to do this chart. given the fact that i think the banks are about to become some of the sexiest stocks imagine building. when you zoom out and look at the xlf weekly chart, then it starts to look a heck of a lot more positive. this is a picture of what collins likes. he points out it's moving

steadily higher for two straight years until the big selloff last august, rate scare. however, after the decline we've seen a rebound. collins thinks it's made what's known as a cup formation. you can see the cup, pretty obvious. that's the first component of one of the most bullish patterns in the chart world, the cup and handle pattern. now, to get the cup and handle, the big bank etf wants to trade sways. you can pull back which would create a sideways handle next to the cup that's already in the chart. and remember, based on what we saw in the daily chart, that's exactly what collins will expect to happen. if this etf trades sideways for a while and creates that cup and handle pattern, collins thinks it could go down to 28. that represents a 14% increase. that's pretty significant when you're talk an etf made up of the biggest banks. financials are the largest component of the s&p 500. this wouldn't be the gain you would get even with a fed rate hike. in the short term, the chart

suggests the major banks might need to consolidate for a while. lower term, he sees the group headed higher. i agree with his long term forecast because the moment of fed raises rates, the earnings power for all these bangs gets much stronger. if collins is right in his interpretation of these charts, the big banks could trade sideways, you could go lower in your future before roaring higher long term. i think you need to buy any weakness in this group. it will be a gift. people will start talking about what happened when we get second rate hike, then the third one, then the fourth one. while it will be very tough for a lot of different sectors, the majority of sectors, frankly, it will be perfect for the banks. i would use this for the bank of your choice or the xlf itself. stick with cramer! [ applause ] the personal qualities of service, of collaboration, of a sense of discipline, that goes a

long way in business. my first leadership position was when i was in the navy. i was navigator on the bridge of the ship. and what i learned so much in the navy was units of leadership. you can have a war ship with 300 people, but it operates in small units of leadership. and so you really observe this incredible sense of collaboration that makes it a well-oiled fighting machine. eese. trees? eese. xerox helps hospitals use electronic health records so doctors provide more personalized care. cheese? cheese! patient care can work better. with xerox. that's it. how was your commute? good. yours? good. xerox real time analytics make transit systems run more smoothly... and morning chitchat... less interesting. transportation can work better. with xerox.

i just had a horrible nightmare. my company's entire network went down, and i was home in bed, unaware. but that would never happen. comcast business monitors my company's network 24 hours a day and calls and e-mails me if something, like this scary storm, takes it offline. so i can rest easy. what. you don't have a desk bed? don't be left in the dark. get proactive alerts 24/7. comcast business. built for business.

a couple of iconic names doing very well, ge 330, still very inexpensive. mcdonald's, we'll be talking to the ceo tomorrow. a lot of retailers reporting, macy's, jc penney, nordstrom's. every single one of these stocks is going up. that's wore isome because when the actual numbers come out they'll have to be cut and people will say, why did i bother to buy these stocks? the wheneveather is so warm, th inventory is worrying me. on veteran's day tomorrow, please join me and take the time to say thank you for all the veterans do. there's always a bull market somewhere and i promise to find it for you right here at "mad money." i'm jim cramer. i will see you tomorrow. [ cheers and applause ] lemonis: tonight, on "the profit,"

a chain on pet supply stores specializes in wholesome food. lisa: our biggest thing is the nutrition for the pets. lemonis: but the business is anything but healthy. giovanni: it's embarrassing. i'm right back to where we started. lemonis: the stores need an overhaul. -this how you manage inventory? -giovanni: yeah. -lisa: yeah, i mean -- -giovanni: this is our weakness. lemonis: the employees need leadership. i've never been to a meeting where there's no agenda. giovanni: i think you're being a little unfair with how this process goes. lemonis: and the owners need to lose their self-righteous attitude. as a retailer, you have an obligation to deliver the consumer the choice to make that decision on their own and not for them. giovanni: oh, my gosh, that -- i'm -- lemonis: if these owners can't take control, their dream of creating a retail empire will go to the dogs.