and the publishing industry needs to innovate more. >> you started with suspense thrillers and moving into children's books. why? >> the interesting thing for me about children's book. i started an imprint a little one called jimmy. the smart one is when a kid finishes a jimmy book, they will say please give me another book. because a lot of kids when they finish a book, they say i don't like books.

>> how do you catch kids. >> you hook them. get a story they are interested in. >> where do you start? with the plot? >> this is weird. >> i can write a story about pretty much anything. >> about baby shoes. >> yeah, i could give something about baby shoes. >> give me shoes. >> not off the top of my head. give me an hour -- right off the bat, it sounds like a horror story. that's probably where i'd go with it. it's going to be a horror story or a teary love story. one of the two. see i'm already starting it. >> did it get easier the more books you wrote or was this just your personality? >> i grew up in upstate new york and spent a lot of time wandering in the woods or whatever. and i would tell myself stories. and i went to graduate school at

vanderbilt. and i remember while driving i would write plays in my head. >> i play the license plate game. you are a different person. >> i would be writing plays, bizarre. >> were you driving by yourself? was there somebody with you. >> yeah, by myself. >> you have got a creative imagination. >> it is a fun thing. and that ability to imagine stuff and then to be able to turn it into a story -- that's a tricky thing. there aren't -- some writers have a lot of ideas but they don't -- they can't put it together very well. and some are really good writers but they don't have a lot of ideas. i'm just very lucky in that i have a lot of ideas and i can write them reasonably well. >> you have been on the forefront trying to make sure that we stamp out illiteracy. >> yeah. i don't know about stamp it out but draw attention to it. the essence about getting kids

reading is almost everyone watching can do it. you can do it in your house. you can actually get your kid -- you can. you can get your kid reading. you have to be firm about it. you don't let them track mud on the floor and you say we read in our house. that's it. we read in our house. and no is not an acceptable answer. >> why is it so important to you? >> if the kids are going to become decent readers you want them to read more broadly because there is nowhere you can get so much information and understand how complicated things are. whether you read war and peace or become a life long reader isn't as important as kids becoming competent readers. if they are competent readers they can get through school and there are more possibilities for them. >> in life. >> yeah, yeah. >> mr. patterson thank you. now here's a look at what's making news as we head into a new week on the money. a strong job report for the

month of november. the u.s. economy created jobs ahead of expectations last month. this jobs report makes it more likely the federal reserve will raise interest rates at its meeting later this month. that sent the dow higher in early trading on friday after two triple digit losses during the week. with the nasdaq and the s&p 500 following suit stocks finished higher on friday. auto sales are in high gear with november's numbers clocking out to an annual rate of 18.2 million vehicles. that's on pace for a 14-year high. chrysler, ford, gm, toyota all of their sales were up. you can rest easy. mattress firm holding company is buying second place sleep ease for $780 million. the companies will have a combined 3500 stores and more than $3.5 billion in sales annually. up next, we're on the money. the drug company under

investigation in at least six states, accused of putting profits before patients for its pain killing drugs. and later, if you want job security, this is the field to pick. and as we go to break, a look at how the stock market ended the week.

the number of painkillers dispensed in the u.s. nearly quadrupled from 1999 to 2010 even though the amount of pain americans have reported hasn't changed. that's according to the centers for disease control and prevention. the cdc also told us about 45 people per day die from prescription painkiller overdose. we have a story on how one

pharmaceutical company is accused of contributing to the epidemic and what you can do to protect yourself. >> the goal was profits regardless of the effect on patients. >> the oregon attorney general is talking about ensis therapeutics, who market a opiate the fda says should only be used for persistent cancer pain. the company is now being investigated in at least six states, california, massachusetts, connecticut, arizona, illinois, and in oregon, where the state accused ensis of engaging in kickback schemes and illegal marketing all in an effort to boost sales. >> i have been investigating drug cases for about 15 years now, and the conduct that we saw in this case is among the most unconscionable i've seen. >> reporter: the former sales representative says she resigned in october after realizing --

>> there was just an insatiable greed as far as trying to just get as many prescriptions as possible. >> reporter: the prescriber nationally according to a health and human services office of inspector general complaint was a neurologist, dr. hourbook. he is accused of engaging in health care fraud and distribution of controlled substances. among other things, it says he was prescribing the drug for patients who didn't have cancer and some didn't report severe pain. hourbook billed medicare almost $7 billion for the drug, mostly in 2014. in that same year he received $54,000 from the company for things like speaker fees, travel, and meals. this database is how we found that two physicians in alabama, partners at a practice, received over $210,000 from ensis in 2013 and 2014.

in may they were arrested on drug and fraud charges. both pleaded not guilty. a fast track expedites approval for a spray to treat overdose. shannon walsh had originally been looking forward to selling a product like this because she thought it could have really helped late stage cancer patients like her father. but when shannon told management she wanted to approach palliative care offices -- >> i was basically told just don't bother calling on those offices because the patients would die too quickly. >> after our investigation first aired, the company's ceo would step down. ensis did tell us it takes patient safety seriously and quote we are committed to work

with health care providers to help ensure the proper prescribing of our products. our compliance process is designed with this in mind. now the company also settled with the state of oregon for over $1 million, ensis did not admit to wrongdoing in that settlement. >> we still need to check out our doctors. this is what i'm learning from your package. tell me more about this website and what information you can gain. >> it's just a great tool that empowers the patient because you can check on your doctor. all you have to do is type in the doctor's name and you have a breakdown of which company paid the doctor, what the payment was for, how much it was for, and the date it was made. i want to underscore this is a common practice in the pharmaceutical company. but if you log on and see a lot of payments made by the same company frequently for a lot of money you might want to ask your doctor about that.

>> great information. great reason to go to that website and check out your doctor. thank you. looking for a new career? try this field where more than a million unfilled positions are expected in the next few years. and the best way to store and save your pictures no matter how you take them. coming up next.

as employers added 211,000 more jobs last month there is one field where demand for workers outpaces applicants, cyber security. by 2020, there are expected to be 1.5 million unfilled jobs in cyber security. that means that recent graduates in the field can write their own ticket. joining me now are ibm security president caleb barlow and kevin chung. caleb, how big an issue is the shortage of workers in the cyber security area? >> it is a huge issue. 175 million unfilled jobs. odds are there are several hundred jobs today that aren't filled. the challenge we have is not only do we need the technical talent but we need the pipeline of students coming out of universities. >> kevin right now just graduating from school of engineering at nyu. how has that provided the skills for you and many students.

>> we have classes where we encourage an attacker mind-set in younger students and we have thing like hack night where we work with students on attacking real life systems. they are not actual systems, but we deploy them and pretend that they are actual problems. >> a competition. it became the world's largest competition, and many companies actually providing you information on types of challenges to set up for people to try to solve. >> yes. >> how important is it for you to have students able to do this? and how closely do you look at these competitions and the students who succeed in them like kevin. >> it's not an accident that we look to sponsor competitions like this. and it's also not an accident we are working with over 300 universities. we need people who can think like the bad guys. most of the attacks out there -- this is the alarming thing that most people don't realize are completely avoidable. people exploiting known vulnerabilities and it's only

when you train like this to go in and find the vulnerabilities you get two benefits, one, a cyber security work force that knows how to secure systems. but number two, when these individuals go to build new innovations, applications, they are thinking about security by design. >> when we hear about the data preaches it is alarming and concern about what this means to you. but what this means to a recent graduate or someone who is looking into figure out what to major in, kevin is you could see one of the most recruited students on the campus. your eyes lit up because you were one of those people at nyu. how attractive do you think you are as a candidate? and considering the 2015 graduates how many job offers did you get compared to some of your colleagues. >> i don't want to get into the exact number -- >> that means it was high. >> but i would assume that it's -- my fellow students -- i assume it's larger.

and. >> and the salaries are larger. >> yeah. >> caleb in terms of the salary, you can graduate and get a six figure salary? >> absolutely. >> as an undergraduate, with a degree. >> absolutely because people aren't any good. fur a top cyber suit absolute coming out of school, not only demand, it's isn't just about money. students want to go to work to someplace where they are going to see these types of attacks and use their skills. one of the other types of challenges is not every type of company is attractive to these types of students. a fascinating example, at one of the most recent cyber security conferences, the top kind of evening event wasn't some venture funded cyber security company. it was a shoe company. >> because they care about it also. >> absolutely. they have got to recruit the talent. >> every aspect of our economy. thank you, gentlemen.

>> up next on the money, a look at the news for the week ahead. and 'tis the season to say cheese. but how can you make sure all those photos stay safely preserved? a tech experts tells us the best ways to store them.

for more on our show and our guests go the our website, otm.cnbc.com. >> here are the stories that may impact your money this week. on tuesday the jobs openings and labor turnover report will be released.

and it's been 35 years since john lennon was shot and killed in front of his apartment building in new york city. the end of the week brings the producer price index, the key measure of inflation. also friday, the big number of the week we'll get a read on the consumer with the retail sales for november. and seven years ago, bernie madoff was arrested for one of the biggest security frauds in history. he's serving a 150-year sentence. an estimated 1.8 billion photos are uploaded and shared every single day. that's according to the kpcb internet trends report. with this kind of shear volume, everyone is bound to run out of space. so how do you keep track of it all? joining us now is technology journalist natali morris with more on organizing and storing your photos, because it is your money, your future, and your memories. and natali, this is the time of year that pictures are on my phone. i have so many from the thanksgiving holiday and i just don't know what to do with them all.

>> right. >> where do you start? >> you have to have a strategy. your phone is not your hard drive or your storage solution. think of your phone as a temporary hard drive. you've taken the pictures. now you have got to put them somewhere. i like redundancy. i put my photos both in the clouded and on a hard drive i have in my own house. i feel safer about that. >> you have the phone, the hard drive, the cloud. >> yeah. >> and now how does the cloud work? do i have to pay for that? what do i look for in terms of putting my photos on the cloud? >> there are so many companies that want to store your photos on their services. you have a lot of options. the key is choose one. i like to choose one that has printable options as well because i like to make the cute books and all that stuff. you have apple. you have google. you have drop box. you also have microsoft. they all have a cloud solution. amazon is doing it as well with their prime. >> you can do it up to a point for free, right? >> you can. most of them will offer you --

it's called premium, it's free up to a point but if you are using it as your main storage solution i feel okay paying for that. >> there are security concerns for people. the cloud. do i want to put my photos out there? that's why you never take naked photos of yourself. first of all. yes, there is always going to be a security concern there, especially because for some of these services they are being stored at servers owned by companies, encrypted or not. you have to think about that. and you use solid password strategies and that's why you have your hard drive backup. my big concern is what if one of these servers pops out or gets hacked. then i've lost all the baby photos of my kids? you know, that's why i like redundancy. save them in triplicate. >> the phone, the hard drive, and find a cloud service. >> and make it a part of your -- like you are watching tv, drag stuff over. it's mindless work.

sometimes when i'm on a conference call i'll be dragging over photos while i'm listening to someone else. make it a regular habit because if your kid turns 8 and you have got eight years of photos -- >> you are making me feel bad. i'm going to start doing that, never paying attention in a meeting again. >> that's what you took away from this. >> thanks for being here. that's our show for today. i'm sharon epperson. becky will be back next week. next week, surprise your pet with the perfect present. we will have holiday gift ideas for your dog or your cat. keep it here on the money. we will see you next weekend.

we're live at the nasdaq markets on a stunning day for stocks. so shocking, even mike is at a loss for words. while the guys are getting ready behind me, here is what is coming up. that is how some big traders are planning to beat the market. and we'll tell you the long-shot bets they see paying off. plus not sure what to do with your portfolio, we have a stock that could do well in up markets and down ones too. and here is a hint. >> here's johnny. >> we'll break it down. and chipolte shares continue to see pain as e-coli outbreak spreads and one analyst said it is about to get worse. she'll explain what it is that has her so worried.