that's one way to play it. >> looks like our time is expired. i'm melissa lee. thanks for watching. check out the website. have a fantastic memorial day weekend. "mad money" with jim cramer is up next. my mission is simple. to make you money. i'm here to level the playing field for all investors. there is always a bull market somewhere and i promise to help you final it. "mad money" starts now. hey, i'm cramer. welcome to cramerica other. people want to make friends. i'm trying to make you money. call me at 1-800-743-cnbc or tweet me @jim cramer. next friday, we have the unemployment statistics. if the numbers are strong we'll get a rate hike. so everything next week must be

put through that prism of a possibly hot number and then the requisite fed action. that doesn't mean there won't be opportunities between now and then to make a little mad money. what kind of opportunities? how about an earnings report from an information technology. our first stock is workday. the $15 billion human capital management company that aims to upend oracle. workday was one of the hottest company in the entire stock market. everybody was on the hunt to find the next sales force.com. it reviewed as expected. a company that lived in the cloud. workday is largely lived up to its expectations in terms of its growth but wall street has turned the pure growth stories. the ones losing money, those are now a tough sell. plus lots of wins come at the

expense of oracle which is struggling, and oracle now has emerged as a very tough competitor. one that specifically takes aim. sometimes multiple times at workday. what intrigues me, earlier this week citigroup put out a noept for aggressive buying, right into the corner. raising the price tag. raising it dramatically. you simply do not do that. you don't run the risk of being that long. i wonder if the ceo and co-founder doesn't have some very big wins up its sleeve. the restaurant business has become a hated one with almost every stock feeling the lash that quloms investors have a labor loss. we heard about it on popeyes louisiana kitchen. the one company that has been

immune, zoes kitchen. it has been expanding and is a big hit with millennials and young moms. a frequent guest on the show has done a remarkable job. that is how the stock has been able to crush the market. rallying 30%. i expect nothing less than another good quarter from zoes kitchen when it reports. i wish i could say the same about ascena. can't seem to get going. it is pretty much grounls. a virtual role of women's apparel stores at a time when it was decided that business is over and done with. and it has been killed by, yes, amazon. even time the company reports, you feel like this is the time they break the curse. this is the time we see the madness. real money.com, he says the

chart looks good. take this private already. good guys. we know about no industry, none in the world could be the apparel industry. but you don't see it until wlenls two companies that were known at one time for their reliability, giii and sports wear and accessory manufacturer, and lands end. the last quarter was an uncharacteristically warm one. and it extent stock into a rare tail spin. so maybe they can get back on track from $16 to $73 from about 2013 until about a year ago and then it was cut in half by a recent weak performance.

giii. a tough call. it represented, it helped walmart get a little mojo. then it was fun off the to stay afloat. it looked like it was trying to spread the wealth. sears then, it has collapsed. falling from 55 to 17. taking a 10-point plummet in the last month. could it really be as bad? i think so. sometimes there are these pet companies that you just like. you think, wow. in another year with that growth. that list of partners. that healthy storage. a stock like that. a box would be hot as a pistol. this information technology company has seen it have its best days. and since has been training much

lower. because revenue growth without profit has gone out of style. it is like they move the goalposts. i thought ibm should buy them to inject some new blood. boston is in a jam. it goes from profitable. if it keeps going, they will have nothing to do with it. that's how a stock flat lines. on thursday we get to hear from two different stories. tech companies that nobody seems to know. i'm talking about this. it has unbelievable numbers. and ambarrella that doesn't have good numbers. a year ago it traded as high as $48. during that same period, it just

kept motoring higher from 130s to 150s. one of the foremost semiconductor companies. the stock has broken many hearts. i say stick with broadcom. i have to say, to say that this is important is to underestimate the most significant employment report of 2016. fits strong we can almost be sure the fed will pull its trigger in the rate increase in the coming june meeting. it has been selling off for weeks in anticipation that they have spoken for the three hikes this year. virtually assuring this one has to happen. not enough months are out. only a very weak number could upset the rate hike apple cart. if the number runs up, i'll bet

you will get a sell-off. the feds will set rates any way. to ease concerns. here's the bottom line. we're light on earnings. we've got a heavy anchor on friday with the pay roll number. if we get a strong report, you can bet the fed funds will notch up. and even more hikes will be on the table. ryan in florida. ryan! >> caller: so my grandpa is a really big fan of the show and i thought i would ask you some advice on one of mine. i invested in kindermorgan. now i'm down 40%. i've been holding it about a 84 and i was thinking of switching it to a tech stock. >> you sound like a younger person.

a younger person should not be in kinder morgan. i don't like them. i think that to get a stock for a young person is a great idea. make sure it is one that you use and know. if they go down, you'll be ready to do some buy buy buy and not some sell sell sell. we're going to get the friday feeling. when the jobs report hits the wire at the end of the week, hold on to your hats. the reason i started this show can be boiled down to six thoughts. plus, why some healthy sceptici scepticism. stick with cramer. >> announcer: don't miss a second of "mad money." follow jim cramer.

send jim an e-mail to cnbc.com or give us a call. 1-800-743-cnbc. miss something? head to mad "money".cnbc.com.

will your business be ready when growth presents itself? our new cocktail bitters were doing well, but after one tradeshow, we took off. all i could think about was our deadlines racing towards us. a loan would take too long. we needed money, now. my amex card helped me buy the ingredients to fill the orders. opportunities don't wait around, so you have to be ready for them. find out how american express cards and services can help prepare you for growth at open.com.

>> i do it with a spectacular team of people headed by an executive team of people who has been with me since inception. with the help of dozens of people, who look at all the look and feel to the research, we have a team that helps me with memos to back up the research. and we have a head writer, our only writer since inception when he was a freshman in high school. cliff mason. my sister and her husband todd's son. the show has become a labor of love. we take it for granted. tonight, i will change that and correct it. tonight i want to talk to you about the show.

its evolution and how you can best use it. or worse, misuse it. i am and doing so because there is so much we throw at you that you might not be able to use it as effectively as we would like. i know this because i talk to enough people about the show and interact with enough people through e-mailers and callers. that i have a pretty good idea why you come here and what you really want. the show is involved mightily from when we started it. it was an outgrowth of a radio show called real money. that's where we first heard boo-ya. in conjunction with a come i called the street. still going strong. still write for it every day. and i manage my job at trust. when we started the show, people were thirsting for specific investment ideas. i was happy to comply. the stock market changed over time. we got hit with the great recession which challenged what we called the entire asset class. meaning stocks as a way to save and make money.

we have many big companies. particularly destroyed by the downturn. they didn't have enough money to handle the decline. a credit crisis. i am proud that if you watched me you might have avoided a lot of the downturn. i shouted from the roof tops that the feds were nuts and it was far worse handle the anyone realized. i always final it ironic that i was the only guy saying things were falling apart. i was also the only guy in the media who was vilified for not telling people to sell. damned if you do, damned if you don't. but era changed me and it changed the show. it was more of a metamorphosis. i added some language at the very top of the show that was meant to describe the new manifesto. i now say every night in some form or another, is that the show the men to educate and

entertain and teach. i think it is not enough to give you stock ideas. in fact we've deliberately minimized them over the last decade. we want for you to be able to understand the process and to pick them for yourself. more important, we want you to understand the stock market. to make a judgment whether you can do it yourself. i love individual stocks. i have for years and years and years. i think they can be tremendous vehicles. our show's identification with certain stocks, stocks like apple, chipotle, honeywell, starbucks, bristol myers, it hasn't gone unnoticed. since we changed the show we have tried to leave behind the new ideas or the hot ideas. instead, tried to give you theme that allow to you invest if more fertile sectors versus others. themes that i hope i can make come alive so do you know the

homework. frugality, living longer through healthy eating habits, social, mobile, cloud, connectivity investments. i've written many books over time. proud of that. i know confessions of a street addict remajors a favorite. i think that get rich carefully is designed to be this new show's companion. a lot of what i talk about in the show. if you're having trouble getting rich, do it. i'm cognizant the market is hard. you have time burdens. you have demands. you may be bewildered. i insist that you use them. i would not own a single stock until i put away at least $10,000 through an induction fund. while i have addressed savings, i have not ever point blank warned you off individual stocks.

i would actually prefer you invest in index funds than mutual funds. they have not been able to distinguish themselves. there are always individual cases where individual managers do acquit themselves. but managers move and records can change and past performance isn't always action raxt i am not not a shill. i am a believer in the assets stocks as a way to save money for anything your heart desires. i was not to have what is known as exposure to the stock market and i try to convince that you it is worth it to do so. stocks have indeed created so much wealth over time. if you don't believe me, see why stocks are tremendous as an asset class to own. why do they work? they represent the sum progress of business and the prospects of business going forward.

they treatment wealth created in aggregate. you get to be along for the ride. and i want you to be along for the ride in a responsible way. which is most definitely owning an index fund. i'm partial to the s&p 500 but i also like a fund that gives you a total return or encompasses all the stocks in the market. if you aren't all for one, of course go to the s&p 500. for those who don't get it. here's my bottom line. the show has changed over time from where we pick stocks for you to one where we educate but stocks so you can understand why an index fund in stocks, wing like stocks or you wouldn't be watching or need to watch. when we come back we'll tell you why we bother to delve into individual stocks at all after we have professed such undying love these days for index funds as the first way to go.

>> caller: jim, i know i've mentioned it before but i want to tell you how much your nightly focus lessons remind me of president roosevelt's fire side chats. >> thank you. >> caller: here's the question for tonight. when does an investment turn into a trade? we don't accumulate too many stocks to monitor. how quickly and at what percentage gain do we unload a small position which has gotten out of control, high quality problem, and conversely, how pickly and at what percentage loss to admit that we got it wrong? >> my rules have evolved. when you're up 50% you take off 25. when you're at 100%, you take all the initial investment. you say thank you very much and you got a good gain.

if you didn't get enough in that when a stock came down, you can kick that out for a trade. an investment becomes a trade when you didn't get the whole position. >> caller: i feel like i see you every day. me and my friends are pretty young investors. do you think it is worth taking more risk when's you're younger and you don't have enough money? to put more money on the line and try get the higher profits? >> listen to me, greg. yeah, i didn't start with much money. but i took big risks because i had my whole life ahead of me. you've got your whole head of you. buy some stocks. go down big, you got that paycheck coming. it is only older people who are further down line and don't have enough paychecks left. you take big risk. chris in oregon. chris.

>> thank you for all the great advice you've given me. everything in my portfolio is captain cramer approved. >> thank you. how can i help? >> caller: my question is, i have an i.r.a. equity portfolio that i don't plan to draw on for five more years. everything is reinvested into it. my question is about dividends. does it matter whether you invest them back? or just reinvest in general? >> any time you can, do it. always reinvest the dividends. the power of compounding. wonderful one of the greatest single things that can happen to your money is the compounding of dividends. teach a man to fish. our mission remains the same. to make you a better investor.

i'm in your corner.

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olay. ageless. and try the micro-sculpting cream you love now with lightweight spf 30. the start of the show teaching why we teach what we teach. for those of you who come away

from the show saying, we count stocks every night and think index funds are a waste of time. what can i say? we are not ever going to change over. we aren't going to win you. we do know. you don't even bother to watch. that's fine. why then do we bother to do the show other than i like to be competent for doing something if i like index funds that much. it is a terrific question. surely i could have retired by now. i did well in a previous like at goldman sachs. xounl return after fees of 24% when the standard & pours index gave you 8% in the same period. i will come back tom number so hold on to it. i mention it because i am lucky enough to do what i want to do at this stage of life. every now and then i'm tempted to think maybe i should be a hedge fund manager. when that occurs i remember my father said i'm happier doing what i do now. he thought it would be a mistake

to go back. he thought the show was terrific and really helpful and was my biggest backer in what i was trying to accomplish here. thanks, bomb. so why talk about individual stocks? first someone must want the information or we want have lasted as long as we have. in the end this is a commercial product. if it were not, i would have been kansas he told years ago. second. i do it, this is history. national video, american, st technologies. giant foods. heinz. these six stocks are the heart of why this show can play a role if your financial education and get you to the point where you make fewer errors and have more of a chance nike money longer term. if you clues to invest in individual stocks as well as index funds. remember, index funds are preferable for the majority of you. but you want to buy individual

stocks our wouldn't be watching. which brings me to the first six stocks at the start of the show. when i was growing up, my father's brother knew a broker and that brother's name was jack. i met jack once. i recall he played a lot of tennis. he had a really good back hand. my father worked hard. after the war he started at gimbles selling men's slacks. when it was clear he was not going to get promoted he decided to start out on his own. first selling carpet and then toy games and then boxes and bags. gift boxes, to retailers. those who heard my father's eulogy the day after he died, november 2014, know that he had a really hard business life. they started the national gift wrang box company to supply everything to need to box, wrap and bag. he never had much competition.

his customers were always going under. i remember endless days of discouragement. i was growing up. those were the days when my mom would say to go your room before pop got home. he had a hard day and didn't make any sales or customers were cruel to him. it was tough for him to save. he had money in the bank account but it didn't pay much interest. and i knew he was deathly afraid he couldn't pay the bills. one day pop said he knew what he was going to do. he was going to buy the stock of national video. because pop's brother had heard from jack the guy with the good back hand who was a broker that it was the next big thing. the stock of the millennium, so to speak. or at least of the 1960s. at first it went up. he was elated. it went higher and he bought more. in fact that was about all pop knew about it. he didn't follow it.

he found out by reading the five star bulletin which came out at the close of the market. order would turn on the radio and they would list a lot of closing prices. he would cheer. he even encouraged me to follow it. i haved told you but hoy how i followed the stocks in the fourth grade. i didn't know any more about it beyond what pop knew. i wasn't playing with real money. he was. sure enough. after pop had put a sizable amount of his life savings into national video on the way up, it started going down. like many people pop didn't blank to do. he would check with his brother who checked in with jack. and he said he should keep buying national video. i'm glad for two things. one is that pop never borrowed money to buy national video and two, stocks blessedly stop at zero on the way down. pop lost everything. i didn't notice the changes back

then but we didn't take much vacation and we sure didn't stay at the ritz-carlton or the four seasons. i remember ritz' mock apple pie. people will be attempted to own individual stocks to augment their paycheck. one of the pre accepts is, think of the mistakes my father made with national video and you will know why this show is set up the way it is. first, he didn't know anything about it. he had no idea how the company was doing. how risky it was. how it could be down be as well as up. he relied on a stockbroker friend of his brother. he had done no work on it at all. he was at the mercy of the stock and he only knew to buy rather than cut his losses. he had a tip. he bought he up and down after doing no work and he lost

everything. a substantial chunk of his life savings. two, you must do homework if you're going to own individual stocks. if you can't do homework, own an index fund. if you fear losing money, don't own stocks. they can go down as well as up as was the case with national video. i still don't know what it does. i can google it. but that's for another chapter in tonight's story. after the break, i'll try to make you more money.

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tonight i'm telling you how to increase the odds of successful individual investing. using my personal history as a metaphor to tell the story. we have seen the wrong way to

invest. my dad's. and we've sustain stocks i bought before law school. all which were ahead of the data curve. while in law school i managed to trade pretty much daily and going to the harvard library which had everything you could dream of including the research of every major house. so what if it was a month old when we got it? it was better than nothing. we saw the value line company. that was the research firm at the time. then the s&p 500. i didn't think much of that s&p 500 back then. i didn't. i was interested in individual stocks and i had some big scores. at in point did these cool t theard

theardor. hence why i put a stock a week on my answering machine. we were coming out of market performance the 30-year treasury peaking in the hope teens. interest rates were five times what they are now. and money coming into stocks, let's say it was all the beginning. when i started on commission in 1984 at goldman sachs, i would get a call from none other than my mother. she loved the stock market and would call for quotes on her favorite stocks. i got into stocks in the early '80s. and she was doing what peter lynch did, buy what you know and stay on top of it. she had been shopping in giant food. she asked me if it was publicly traded. she had bought 35 shares and was itching to buy more. i would do something i would till to do. i would read up on the wall street research and marry her experiences at the chain. right? personal insight with. the fundamentals of the grocery

business. goldman had what was known as the axe. the best analysts on the street. and i would read what he had to say about giant versus the other firms. i had the luxury of having a friend from the lowe's corporation who would send may big gym bag of research. they wrote about grocery stores every week. here was the process of homework. you like an idea from personal experience. giant food. you read up about with it the best research. you match those insights with those of other firms. if they liked it more, you might have a slight imperfection. particularly helpful if the axe were to trace out the game plan. if there was terrific growth, especially regional, that would mean investors that would only pay up more. meaning the multiple. which is the price we're willing to pay. it could go higher. these days everything is so much

easier. you could go to the web page and it would have everything you want. including the stock price which is everywhere. now everybody has the same info. but the origin sight of my mother was the starting point. you can't substitute for that. she never lost her interest in stocks. she called me every day to get the quotes on giant. she did it to stay alert. and to stay connected to me. goldman sachs only gave me as much time as i needed to spend with her before she died. i never forgot how easy it was to talk about stocks with her. i pledged to my mom i would do something more creative handle the just make money with money. something fulfilled years later by this show. it is important to know despite all the different inputs, the

process can be upended by events. as we know. and the power of its competitors to knock it off in stride. which brings me to the fifth stock in our saga. gantos. here was a woman's apparel chain. it was heavily promoted by the if i recall. i tried to get my father to buy stock in the chain but he would hear nothing of it. i asked him. why had the best analyst on the street. he said because no one goes there. i said that was impossible. it was way too highly rated by goldman. my father said all right. let's take a trip to franklin mills. a giant outlet mall outside philadelphia. my father used to go as he called on merry chants to see if they needed his boxes and bags. my father said, here's what we're going to do. we'll camp out in front of the store and make a judgment ourselves whether anybody goes in and goes out and buys

anything. we sat there hours and hours talking and watching and only about a dozen people entered the darn store. and i couldn't remember if we saw one woman coming out with a bag. i shorted the company that monday and stayed short pretty much until the whole thing went to zero and got liquidated. gantos made me skeptical. i never forgot exercise. i am saying this show can bolster the process. i try to imagine my mother being a carol. i try keep the skepticism of the lesson my father taught me. i try to understand the process of good investing. i want to show that you it isn't reckless to pick individual stocks. those who say it is just don't understand the process of first hand experience. married with research. it all increases the odds while

minimizing the risk of single stock. my mom was no genius with single stocks but she was no genius. my dad was a genius on retail. i would like to think that it rubbed off on me. if you're going to make a statement... make sure it's an intelligent one. ♪ the all-new audi a4, with available virtual cockpit. ♪

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we're talk about the notion of individual investing and recognize go how i try to teach you how to analyze stocks you might pick if you have the time and inclination. if you don't, you can keep watching. but i want to you invest in index funds. not individual stocks. why? i can't have you buy a stock on a tip and not individual research. you need to do the homework. principally research. you must be skeptical at all times. now let's get to the final piece of the puzzle that eludes so many of you and make the process far more mystical than it seems. let's talk about heinz. the ketchup company that was bought not that long ago by a consortium with warren buffett.

why did i buy it? i was looking to have a stock that could deliver earnings through thick and then. it was a classic growth stock. moving from the first world to the third world. we used to call it that. plus, in a time when the japanese were nipping at our companies and the chinese were becoming a world power, i was confident that we would never have asian ketchup on the picnic table. that proved to be right. what i didn't count on was the performance demands. i needed to find those that could i suggest my clients buy more of in case they went down. that was not wrong and would run the risk of losing a client. performance managers have its own set of rules. it was learning them on the fly that really got me, let's just say down on my luck. just buying stock because you knew it was terrific didn't

matter to my new investors in my fund. they wanted a performance. i started when the economy was beginning to heat up. hinls was a stap well a good dividend. what i didn't understand whrgs it heats up, people dump these stocks for something more cyclical and do it in the blink of an eye. i watched coil like bristol myers that i owned, drop and drop and drop some more. i didn't realize it was a rotation into stocks and company that were in machinery companies with business that's would heat up. start popping. i didn't get that if i want to perform daily. i realized i would have to dump my heinz and bristol myers. i needed mining companies. if my fund dropped by more than 10%, i would have to open the

doors and let people out of their contract with me. i noticed it sank and sank and sank because it was filled with best of breed and not what was fashionable. finally when i had fallen to 9%, i rebooted my faves. quickly got to even and then much more so. it was a sobering lesson i never forget. if you want to perform on a daily base, you have to take action. you can't just sit there and get your head handed to you because you own best of breed. there's a problem. this isn't one you can play at home without being a full time professional. here's. why it got hotter and hotter and the stocks kept getting higher and higher. at a certain point, it got too hot. people were worried about the interest rates going higher and higher and the next thing you know, the stock market crashed. they snapped back and that's

what happens to the best of breed managed companies. so back to the show. i have told you to use an index fund no matter what and then buy individual stocks with mad money used the right way, not the wrong way. here i can detail the best of the best for a short period of time. what we do on "mad money" is to try to explain right up top why your stocks might not be following the fortune 500 company underneath. then i try to show you that you can use to it your own advantage. i do that as an example of what's happening and see if they fit into what is right or wrong in the mad money world view. i've sustain best breed wins in the end. my job is to keep an eye on that prize for you. and to explain why the market may not be reflecting accurately

what's going on in actual companies. that's your chance to get in at reasonable prices. i augment these views with my other works and my writings. in my book get rich quick carefully. as well as my blog on real money. it is more of an exhibit with e-mails than tough restrictions. that's okay. it can help you understand the rotations better than anything out there. i'm proud that i've given away $2.3 million. i've had your interest to be a better investor at the start of the show. i want you to understand how it works. i know that the show is not perfect. i've made my share of mistakes. i favored companies that didn't work out or didn't do my own

homework. all i've tried to do is keep you entertained. i would have let down my mother, my father and all you home gamers years and years ago. education is what it is about. as long as you know the bottom line is that i'm doing my job and hopefully doing it right. stay with cramer. olay regenerist renews from within... plumping surface cells for a dramatic transformation without the need for fillers.

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i get your tweets all day and try to answer as many as i can. today i thought i would give you a break. in real money, he means the book, you said to be aware of firms fiblgsed heavily with debt. is there a certain debt ratio to avoid? if you go to the book i have a lot of rules about that. make sure the debt they have, the interest they have to pay isn't overwhelmed -- doesn't overwhelm the company. in other words can the cash flow pay for that interest? that's what you'll get. cash flow versus interest. here we have the number two. is there any virtue or merit of the gold standard? no. that pegs night way so we have no flexibility whatsoever. however, i think that owning some gold is always a good idea. you can do it through the bouillon or the gld or i might

recommend the stop. check this out. this one says, great morning on the west coast. teaching my 5 day old the value of investing at an early day. do you know what that kid has? horse sense! and high quality company. could you define precisely value good cash value? everything gets sole. of course, best breed. it is acknowledged to be the corporate leader in its sector. that's what i want. and fits a good one and this is the best of breed in the sector, i think you'll have a good long term investment. buy good quality companies. we know that money never sleeps. but do you? i've always had a sleeping problem. my sister has a sleeping problem. my father has a sleeping

problem. we cannot stay a sleep as long as you like and that's why you see me tweeting during the night. who are some short sellers worth following and learning from? what i found is that periodically they are in the wrong stocks. they are all shorting the same stock. i like to look at it case by case. the 6:00 p.m. show has replaced the news. you get the scoop on the people who watch it later. here at jim cramer. so glad you're helping us. i we'd the action plus alert. very helpful. thank you. never miss one. thank you. it is a campaign news letter to my charitable trust. my own money in a trust which i then send to a charity.

and write about it while i'm doing it to analyze it. stick with cramer.

will your business be ready when growth presents itself? our new cocktail bitters were doing well, but after one tradeshow, we took off. all i could think about was our deadlines racing towards us. a loan would take too long. we needed money, now. my amex card helped me buy the ingredients to fill the orders. opportunities don't wait around, so you have to be ready for them. find out how american express cards and services can help prepare you for growth at open.com.

i like to say there's always a bull market somewhere and i promise to find it just for you. i'm jim cramer and i will see you next time.

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