bringing it home. tomorrow on friday, all the way to 5:30. >> going stronger? >> yes, it is, sir. >> thank you, team. i'm simon hobbs. catch more "fast money" tomorrow at 5:00 my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it. "mad money" starts now! hey, i'm cramer! welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to make you money, to entertain and teach and coach. so call me at 1-800-743-cnbc or tweet me @jimcramer. ah, the mighty have fallen. i'm talking about the diminished

compaapacity stocks have with people's savings. the nasdaq winning 23.1%. it's astounding how stocks have lost their appeal to americans, at least according to a recent poll. according to bank rate, real estate and cash are the best investment these days. adults were asked what would they do with their money if they didn't need it for ten years. 25% said they would buy real estate. 23% would put it in cash. only 16% would put it in stocks, the same percent would put it in gold or precious metals. for those who have watched them go up and up over time, this is a horrendous finding. >> boo! >> but it's not surprising. so often on squawk on the

street, a major stock at 9:45 a.m. and it would trade in 15 minutes and see 200,000 shares. how do i know "only"? i managed in my hedge fund, and back then it wouldn't be unusual to put in a buy for 200,000. these days, my average trade might be as much as 100% of the buy in that stock. that's right. nobody else bought any except for me. there's just not that much volume anymore, because there isn't that much interest in the market. the vast number of americans flooded the stock market with their savings. many didn't give it much thought, they loaded up on mutual funds. i can recall the days when we

came in on monday morning and were astounded by the transit money. it's the image of money being thrown over the transom. many markets couldn't absorb the volume of money without sending stocks higher. but all that's changed caused by successive waves of mistrust and fear that have been ingrained in the american public. let's go over the pig reasons why individual investors have fled the market, and i think this, fear, is the number one cause. first and foremost. for 15 years, stocks were regarded as the mainstay of your retirement account. the love affair with stocks in 90 million households. then we saw the crash in march of 2000 down to 1100 in 2001

october. even if the remarkable run back to those old dotcom levels, many are still way down. or in many cases they just don't exist anymore. people seem to forget there were more than 300 ipos before the dotcom blowup. think about intel. it traded at $75 in 2000. now a little more than 34. how about cisco? it's making multiple year highs at $30, but it traded at $80 in 2000. $50 above current levels. general electric reports tomorrow. and at $32 it's been one of the strongest stocks in the dow.

but it traded at $60 in 2000. so the destruction, pretty horrendous. there were a host of names vanishing, whole sectors like the banks getting obliterated. even if it bounces back to 2009, we found people lose trust in the market. back in 2010, we had the flash crash. dow lost almost 1,000 points in 26 minutes. then in 2011 we caught an almost 20% decline because of europe. since then, the worse being last august. the dow plummeted from 17,545 down to 15,656 because of china. throughout this period we've

heard of swindlers like bernie madoff. pick up the paper every day, there's one. the litany's endless. the whole asset class has lost people's trust. the day after the brexit, we saw one of the biggest redemption days. people got plain scared and wanted out. some say it was the final capitlation and there's not much to come out. i love stocks as an asset class and a puzzle to be solved. it's getting pretty darn lonely out there. 25% in the statistic wanted to invest. meanwhile, real estate is no bargain. there are places like the bay area in california, average starter house, $1.1 million.

that doesn't sound cheap. we're hard-pressed to find bargains anywhere. it helps that the mortgage rates are low, but they're only low if you can get access to that credit. and if you actually need the money, to be honest, if you're not rich enough, they're not going to give you the darn loan, how about that. you're basically dooming yourself to losing money versus inflation. you need your money to work for you. when you keep your money in cash, it's actually working against you. how about precious metals? i like them as an insurance policy. i want everyone to own some gold, the word, though, some. you can't find the stocks of high-quality companies with big balance sheets that pay strong dividends and have a bit of growth, i think you crush the assets over the ten year period

if you can get one. but you have to reinvest in dividends. you can always choose to put your money in index funds, but i like the hybrid model of investing. that means if you, this ten-year horizon of the survey, i want you to put the first $10,000 that you save into an index fund. after that, allocate at least $1, call it your "mad money" to picking individual stocks. mixture of high growth, shower growth with income and higher yield stocks. we talk about those all the time. be sure to reinvest all the dividends. that's where half the gains come from. market may not be the only game in town, but in the end, stocks are a crucial part of your savings, and i'm urging you not to abandon them. whether or not anyone listens to me, i'm pretty confident over the next decade, you'll be a heck of a lot happier with my

allocations, and not just because stocks are good, but i see alternatives. i know that stocks indeed are a disgrace as a class. hurts to even say it. that's what the survey really shows. but i can tell you while the other asset classes may not be disgraced, they're not discernible terms that can rival good stocks. the time we have all the time, the kind that will give you more gain if you can ride it out. let's go to jeff in florida. jeff. >> caller: boo-yah, jim. i want to personally thank you for all the great finance advice through your show and that great book "get rich carefully." >> thank you so much. >> caller: lud, southwest airlines, based on the report this morning. >> boy, that was tough.

then suddenly, this, it was as if nothing good had happened. the past year revenue was down per seat model, that key metric. there's new capacity coming on. there are fair wars everywhere. what i do i think? at $37, down 11%, i think it has another bad day tomorrow. and then maybe you can buy some. but i got to tell you, jeff, that was not a good quarter, and it was quite unexpected. that's how a stock goes down 11%. thank you for the kind words. wayne in ohio. >> caller: boo-yah, jim. question about whirlpool stocks. second quarter rpiearnings is coming up how stable is this stock? >> i'm going to say not very stable. sherwin-williams did a very good job and still the stock got

caught for 21 points. i'm going to take a pass on whirlpool. i'd rather see you in a home depot or lowe's. >> john in sacramento. >> caller: hey, a while back we bought unilever, i saw they bought dollar shaver. what do you think about unilever? >> i think the world of paul pullman. paul has done a remarkable job. he's used a lot of customer research management. they're a big part of their sales force dotcom. cut out the middleman and make those darn shaving blades. they're so expensive. could they please not put them behind all that plastic and make the cover have less plastic? i have to buy a machete to open up my blades. i understand the skepticism in the stock market.

it's turned an entire generation off of stocks, but i refuse to let your hard-earned money sit idle in quote safe investments. so buckle up. we're going to navigate this world together. on "mad money" tonight. domino's pizza delivers to your door in about five minutes. can it help you make your dough rise? then with more health conscious consumers frowning on big packaged food companies, can the world's largest soup company win back people with a whole new line. is it time to get your hands dirty with snap-on? or has something thrown a wrench into its growth? stick with cramer. don't miss a second of "mad money." follow @jimcramer on twitter.

send jim an e-mail to "mad money" @cnbc.com. or give us a call at 1-800-743-cnbc. miss something? head to mad money.cnbc.com.

i'll say it again. when a high-quality company with a terrific track record stumbles, you need to use that rare area of weakness as a buying opportunity. take domino's pizza, the world's best-run pizza chain. when domino -- it traded down to 120. then the same day, patrick doyle came on this show, told us things were fine, reassured us. sure enough, that turned out to be a tremendous buying opportunity, because domino's returned to form this morning. they reported four-cent earnings, with higher than expected revenues and delivered a 9.7% increase.

that marks a major improvement from last quarter and sent the stocks surging up a lucky 777, $7.77. and when the share price was languishing down, domino's came back in and bought the stock. at this point, the stock has given us a quick 20% gain. since the last time we spoke to patty doyle. let's check in with patrick doyle, welcome back to "mad money." >> thanks, jim. >> what do you see this as a learning lesson. you came on the show, stock was down badly. you said business is good, not to worry. your track record has been amazing. you put your money where your mouth is, didn't you? 1.8 million shares you bought back at an average of 121? you were in there the whole time.

>> yeah, that's right. we were. we were very active. we felt good about the first quarter. we were still up 6.5 in the first quarter. and we felt good. and felt like it was going to be the best way to put cash to use, to generate better returns for our shareholders. we voted with the cash we had to spend. and happily, the second quarter came in very, very strong. so we're really happy with the momentum in our business. >> okay, i understand you felt the last quarter was good. store reimaging, digital loyalty, zero-click app. tell us whether any of those were relatively important for this great number? >> our loyalty program is going very well. it had a meaningful impact on sales. we already saw that in the first quarter. but it's another quarter in our metrics and the data around it, you know, showed us even more

that clearly it is helping to drive orders. it's driving frequency for our customers. so certainly, that's been a big part of it. but, you know, overall, it's just the momentum in the business. and, you know, i got to call out our franchisees. they are vesting. they're getting the stores reimaged. they're staffing the stores to deal with this, this volume increase. the volume was essentially all volume. you know, it was, it was not a lot of ticket, it was really about order counts and traffic in the stores. so our plfranchisees, the store got ahead of it and handled it, an awful lot feeding the momentum. >> theres with a cautionary line, you said yes. the unemployment rate in the u.s. is down. it's gotten tougher to hire people people into the stores, tougher mooning you have to pay them more?

. >> yeah. that's great. the number one economic indicator for us on growth in our category is the number of people who are employed. and so as more people are employed, that's going to drive demand. and if that means it's a little harder to staff our stores, that is a high-class problem. we'll take that all day long. >> you always introduce technology. zero-click app, what does at that mean? >> you link this app to your pizza profile. we've already got everybody's information online. they link it. they open the app and their easy order will be placed. 10 seconds later, unless they stop the process. >> in other words, you know i like my tomato pie. they'll know my profile is what you're saying. >> that's exactly right. >> one of the things i thought was interesting. i did not know until this conference call that germany is a field for you. there's a lot of growth. talk about that, that's a huge

country. >> it sure is. we had a couple dozen stores in germany. we're actually converting a brand there that's got a couple hundred stores. that's going to happen this year into next year. and we should have the number one position in germany by the time that's done. >> you're talking about fast er organic growth globally. explain what that means rather than putting up a lot of new stores. >> organic in terms of stores getting opened by existing franchisees versus conversions. we're converting the brand in germany, a smaller one in france and one in south africa. so i'm talking about growth from our existing franchisees. that's driving most of the acceleration in store growth. we're actually, for the first time in our history, on a trailing 12 month, we've opened 1,000-plus net stores. first time we've crossed that

threshold. >> you have more ad dollars to spend. where's that going? online? offline? you talk about the election. pretty interesting call, about competition for ad dollars. where are you putting your money versus say two years ago. >> digital has continued to grow, but television is still the number one area where we're spending dollars, you know. and so that's certainly where it's gone. but the mix has continued to shift more and more to digital spending over time. >> i've been waiting, maybe it's football season. we haven't had a blockbuster, meaning something you introduced that i didn't know i wanted. is there something you're about to introduce that i don't know that i want that i'm going to be eating during kickoff? >> not that i can tell you about yet. but the pipeline is terrific.

our digital folks are doing great things. new food in the pipeline. lots of things we're working on. >> you were the first to identify and tell me that india is the next frontier. we are starting to see india pick up. tim cook spent a lot of time in india. where is that market for you, and how important will that market be in the next five to ten years. outside of the u.s., we're now over 1,000 stores in india. more stores in india than any other global brand. and with over 1 billion customers, it is important, and it's going to continue to be very important for our growth story going forward. >> all right, well, i hope people listen to patrick when he comes on. at one point at 120, he said it was good. patrick doyle, congratulations on a good quarter, good to see you. >> thanks, jim. >> this is a good one. "mad money's" back after the break. coming up, cramer sits down

with the ceo of a classic american company. >> and real food should be delicious, safe, affordable and accessible to all. >> find out the latest on campbell's soup, when "mad money" returns.

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an iconic brand, and soup is just the start. today we're getting a rare pull back from one of the most amazing stories out there. it's the transformation of a package food company. i'm talking about campbell's soup, which has undergone an incredible change. these days nearly every major packaged food company is trying to get itself pour natural and organic.

campbell's soup started cashing in on the healthy eating long before it became cool. they made juices and smoothies. and a year later, they snapped up organic snack foods for babies and children. they included garden fresh gourmet, hummus and tortilla chips. in just a few years' time, they have transformed into a company that's way more fresh, natural and organic. that's why the company's stock has doubled. more than 20% year-to-date. but like i mentioned before, you are getting a pull back right now. because campbell's cut its four-year revenue guidance yesterday.

set the stock down 2%. so, should we be concerned? it could be a long-awaited buying opportunity. let's take a close look with denise morris. find out more about how her company is doing. welcome to mad money. gr gr glad to have you. >> how are you? >> you gave a great presentation yesterday. we talked about the ethos behind it and the cultural shift. >> yes. >> so tell us. >> you know, jim, it all starts with our purpose. real food that matters for life's moments, and of all the things i've done as ceo, putting to the that team, cross company, cross business, businesses that we bought and core businesses to really articulate, what is our higher-order reason for what we're doing. and we have a real food philosophy that real food has roots. it's made with recognizable ingredients and from plants and

animals. ve real food is made with care. it's ethical lally sourced. and real food should be delicious, safe and affordable and accessible to all, without compromise. >> so now without compromise. i understand. but the image of campbell's that we know, i grew up basically across the river from campbell's, is this, not this, not this, not farmer's market. the transfor make mation is a f radical one. and you mentioned yesterday, affordable. you talk about a challenged consumer. can we afford it? >> we need to. we need to make food affordable and accessible. and in our transformation, we said we need to strengthen our core business, the soup business, which is the growth engine of the company, while at the same time, expand into faster-growing spaces, and it starts with the consumer.

you know consumers' preferences for food has changed. >> changed radically. >> i call them seismic shifts. and consumers really want health and well-being. that's different things to di h different people. >> the current growth rate is 1. it slipped baxck a little. you said that is temporary. this is a secular change that you can present 2, 3, 4% over time? >> in ocore soup -- in our biscuits and snacks, we're expecting top end, bottom line growth, and in our c fresh division, campbell fresh, we're expecting accelerate growth in

the packaged fresh part. >> let's talk about the way to get accelerated growth. some companies, white wave, are you talking about growth in part by making acquisitions, venture capital? >> it's all of the above. we call it new models of innovation. and in addition to intefrnl and external innovation that we're working on, we also have interest in venture capital and m&a. it's got to be smart m and a, but yes, that's one way we'll build the business. >> can you tell peme what i mig see? >> since 2010, it's disruption going on in the whole ecosystem of food, from buy, make, sell, deliver.

okay. and it's pretty stunning. and the entrepreneurial spirit has moved from the garage in high tech to the kitchen in food. and so we believe that we need to participate in this. so you can either lead change or be a victim of it. we'd much rather lead it. >> if you're a victim of it, i presume that means you don't grow the company and somebody will come along and buy you because you do have a lot of natural and organic. >> challenger brands are winning. >> our viewers may not -- >> challenger brands are small brands pun brands purpose driven. keeping our eye on these brands is an important idea. . >> when i look at this campbell fresh, it doesn't seem like it's campbell campbell's. is that somewhat delivered in that annie's is not meant to be cheerios? >> when you look at the food,

whether it's juices or salad dressings, it's simple meals and beverages. these are categories we know. campbell's fresh is introducing garden fresh gourmet soup and souplicity. so we're able to express them in fresh food, because that's where the consumer's going. >> believe' had irwin simon on. he says he's taking shares from you. >> we need to deliver on the needs of the next generation. the next generation of the millennials is 80 million strong. they shop differently, they eat differently. we went to school on them. so we need to make food that delivers for them. >> last thing, your history is actually based on vegetables. it seems like the world, this

generation z, vegetables are far more of the core of what they eat than we did. >> we have a yes-yes list. yes to the vegetables and yes to whole grains. and we have observed that people are pursuing more of a plant-based diet and making food rich in vegetablevegetables. >> condensed food was the first food to take vegetables to the masses. that as our future. >> is it possible that this could ever tip to 50% to 55% of campbell's fresh? >> the consumers will take us where we want to go. we have to make food consumers want to eat. we're up to that challenge. >> works for shareholders. it's got a nice dividend. that's denise morrison.

she's reinvented the company and it's reinvented the stock. "mad money's" back.

campbell's fresh? "mad money's" back. you're h

what exactly's happening at snap-on, the maker of high-quality tools for repair shops and many other industries. and hewhile snap-on has an excellent track record, the share price is down. the problem, they've been able to deliver major earning speeds, but some think they're struggling to meet wall street estimates, they had a juicy 13 cent revenue. you might be impressed with snap-on's ability to squaeetz ot

earnings the but it was a disappointment. some people say it's priced for per perfection. you might want to consider buying the stock in the weakness. before we make up our minds, let's dig a little deeper with the chairman and ceo of snap-on. welcome back to "mad money." all right, now in the conference call, you said thennin earnings good, but we're struggling in military and aerospace. >> the auto business was strong, the tools group, up 5% organically, the rs and i business is up 5.2%. so that was a solid business in the quarter. the industrial business was hurt

by military being down multiple double digits, but u.s. aviation was up. the total business would have been up 5%. >> the secular trends are still there. you talk about the car parts. and we talk about computers, semi-conductors being in cars now, self-driving cars, all those play to your strength, because your an a diagnostic company. >> we're a technology company behind all these tools. technology's changing. and the other thing that's happening when you talk about self driving cars, more pr precision, more torque. they can torque the exact specification, which is necessary. alignment. you have the alignments on your

vehicles, lane departure. if you don't have the alignment correct, you're going to have problems. more alignment. >> the basics. >> the more cars go automatic the more it has to be with precision and repair. >> there were a couple analysts talking about how you're selling big-ticket items that have to be financed. >> they do. >> and in a publication, they're talking about once a guy buys a socket wrench from snap-on, unless he loses it, he's never buying another one. how do you first answer that, it is true you're selling bigger stuff. what's worry there? >> there's a couple answers. first one, guy buys a socket from us. we guarantee it for lafife, he' keep it. but cars change, so you'll need

a different one. snap-on has been in finance for more than 50 years. that's going through more depressions and changes than you can shake a stick at, right? and it's a strategic arm of our business. we have a credit company, but they don't really sell credit. they support the tools group. what people have looked at is the growth of the credit company has been strong. >> yes, it has. >> but you would expect that. because what we have done with snap-on tools, those vans are rolling retail space. we've expanded them with these rock 'n roll cabs. and give them time to sell more of those big-ticket boxes. so that drives more financed sales. >> let's go back to the criticism. to me, i said, geez, it has ballooned. but what i thought you should be looking at is the delinquency rate. you guys seem to know who to lend to. >> that's right. the credit is called in, the

airstrikes are called in by the franchisees who see the people every day and know who they are, and they're the collectors. in the greatest recession of our time, the greatest recession of my hilifetime, the last win, 20, when garages were cash rich and confidence poor, and the default rate moved from just under 3 to just under 4. and the overall yield is 17.9%. so this is a good business. one of the things we've talked on the show, things like this veris edge. this thing has revolutionized repair, and more diagnostics are needed in the garage. so you have the idea of us expanding the ability, the vans, and then you have the drive for more diagnostics. this thing costs $9,000. it's financed.

>> okay. >> see what i mean? >> when i open the hood of a car, i looked at a 1994 range rover. it's all mechanical. you open a new one, you can't see anything. you can't really work on those new cars without this. it's almost impossible. >> 40% to 50% of the repairs in the car part, the 300 million car park, but 80% of the new cash cars, this allows you to tell you what the car's saying, it allows you to run it through cycles, test whether the component it says is wrong is really a problem. and it tells you what 800 million repair records say about what you should do about that part. this is revolutionary. >> and i don't think there's anyway to stay a mechanic in this day and age. and i have to tell everybody, nick has never say, look, i'm never going to talk about the financing. always proud of it.

>> yes. great business. >> and i wish the critics would have talked with you. that's the chairman and ceo of snap-on incorporated. i think it's a rare blip. "mad money's" back. what's better than "mad money"? how about more mad money. follow "mad money" on facebook, twitter and instagram to go one on one with cramer. >> what other questions do we have? i always tell people to start with an index fund. >> get more with geuests and go behind the scenes with the most interactive show on television. >> if you can't explain in three bullets why you're buying a certain stock, don't buy! >> follow "mad money" today.

it is time! it's time for the lightning round. >> sell, sell, sell! [ buzz ] >> and then the lightning round's over. let's start with michael in

california. >> caller: a big boo-yah to you. question is, got into diamond foods or of back in february. i had purchased diamond about 15 bucks a share. question is, do i keep it or do i dump it now. >> yes, you keep it, are you kidding me? it's like smucker. i want to buy, buy, buy. let's go to joseph in new york. >> caller: hi, jim. >> what's up. >> caller: i'm looking to find out your opinion on hawaiian electric. >> wasn't that something? i think you have to skedaddle there. i didn't like that. you should not, you know, it's not giving you anything to be in it for. i think it's time to run. let's go to john in california. >> caller: brunswick corp. >> for the short term -- longer

term, i think it's terrific. you've got a new ceo, you have to get to know him. but they have the best boats. and they're doing well in europe. and you know i think europe's turning. let's go to george in new jersey. >> caller: boo-yah from tuckerton, new jersey. >> oh, man, i used to have my grandfather's boat there. >> caller: it's always fun and exciting. my question is zinga. they have much more franchises. what's your take on it? >> i asked the team to say, listen, see if zynga has anything like pokemon go. they are not an analog. i'd rather see you in take two in iraq.

let's go to andy in connecticut. >> caller: boo-yah, jim, how's it going? >> real good. >> caller: this stock is up 60% from its lows in february. tde of 14.5. i'm wondering can interval leisure group keep going higher? >> it can go higher. we liked marriott vacation world, vac? we were the only ones who liked it, and it was up seven pounint. and ladies and gentlemen, that is the end of the lightning round. the lightning round is sponsored by td ameritrade. sna

wow, i guess we don't need the kid anymore. custom alerts on thinkorswim. only at td ameritrade.

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okay. wonders never cease with this market. every weekend i look at the charts, and i'm searching for anomalies, things that make no sense to me. technically just doesn't make -- and i scratch my head and say what the heck. we even call it what the heck segments. i kept noticing the incredible run in the stock of joy global. i did nothing with my observation. what was i going to do, come out here and tell you about it? the coal mining business has been declining for years. both here and overseas. remember all the pollution that coal causes? even china, theirs isn't that

good. there are only a handful of companies that have anything to do with coal. the big ones after the amazing spike in 2010/2011. elon musk or not, we know there aren't going to be any new coal plants built in this country, and the future belongs to the sustainable it energy that the head of tesla pushes. and with the stock of $8 to $20, i dismissed it week after week. you know what i really thought? i thought the chart was lieyinl. now i know why joy was climbing. there was chatter of a takeover. this machinery maker. the price represents a 20% premium of where the stock went yesterday. i used to have the ceo on all

the time. c caterpillar's arch rival, komatsu. they're paying for the superior sp competitor. i knew joy looked like a goner. someone's going to snap it up. it had a much better aftermarket. there was talk it would be komatsu. but coal collapsed. and joy mobile then rallied to 102. its long decline ended at $8. people shorted it all the way down and all the way back up. it as an immense amount for a company that got a takeover bid. t take about a time to cover. now komatsu's in there with joy's clients, trying to extend

their product lines, because there are caterpillar customers might be using their machines. there's a huge stream, no matter who ends up with the coal companies out of bankruptcy. komatsu's bid is a good sign. it's why stocks like caterpillar which report next week or coupleance. it was about accumulation. maybe the charts don't lie so much after all. stick with cramer.

waiter: here's your check. oh! you--you got it. you know, since i got rid of my car, i really enjoy walking. ok. got it? no, i'm good. announcer: getting pulled over for buzzed driving could cost you around $10,000 in fines, legal fees, and increased insurance rates. oh, you're home early. you live with your mom? announcer: that'll set your game back a few years. buzzed, busted, and broke because buzzed driving is drunk driving. lots of weakness after the close on a bunch of tech stocks, nothing serious, but you need to be alert for that. i'm jim cramer, and i'll see you tomorrow!

>> narrator: in this episode of "american greed"... grieving families deal with painful loss. >> i mean, these people had lost a husband, lost a father, maybe can't work in the only trade that they've ever known. >> narrator: for help they turn to william conour, an ambitious attorney with a taste for the good life. >> it wasn't enough for him. he always wanted to be the richest guy in the room. >> narrator: by helping his clients sue to collect big settlements, conour seems like their savior. >> he was their white knight that brought them out of this terrible situation and then he's the guy that took advantage of them. >> narrator: he's grabbing more than his fair share, leaving his victims with nothing. >> and that's when he stood up in that meeting and said, "i am a damn good attorney."