good morning, it is noon in rio. it's 11:00 a.m. on wall street and "squawk alley" is live. good friday morning, i'm live on the beach in rio.

joining me back in new york, john and kayla. busy day, day seven and a busy day back home at post nine, back over to you. >> thanks so much, chaarl. amazon hitting all-time highs. earnings from michael kors, jc penney and if you can remember back to monday, we kicked off with walmart's $3.3 billion acquisition. the retail space heating up. where should investors look to next? tony florence is a general partner with nea and early investor and director in jet.com. tony within it's great to have you. >> thank you. >> to shed light on retail. retail sales for july miss. i mean, it's dark. unless you're someone who's selling automobiles. what's happening? >> well look, i think these are trends that we've been seeing for a while. i think some of it more evident today. there's been a big shift in consumers over time you know online, and i think certain categories started that. i think there's much more broad base today.

i think the experience today online and mobile is much richer and it's in many cases a better experience in some ways then going offline today. i think that's really what the story is. >> to see macy's announcement, it's closing 100 stores. the stock jumped 17%. one of these companies, especially department stores need to do to catch up with the times and make sure their customer doesn't go somewhere else? >> one of the interesting things is the power of data and insites at the customer level. one of the things a z a web-based business or mobile business. you direct relationships with her customers and you have all the data and insite. i think that's one of the key things retailers and one of the key battlegrounds for retailers going forward. how to leapfrog themselves into having those insights. the other thing is obviously experience. >> talking earlier about what made jet.com so special. that data and insight was one of the things you pointed to, of

course experience didn't hurt either seeing as could see before that. tell me, how do you apply that when you look at the next thing that you're going to invest in. you've been in interesting stuff including casper and care.com. when you look at three years from now, what the next jet-like raid that's either going to be independent success or get acquired by somebody big. what sort of daf that are you looking for? >> there's a couple of players. first of all, at the end of the day, there's a brand. i think brands are more valuable than ever. that's brand value and what it stands for is going to be as important three years from now as it is today. at the customer level, i think there is a lot of insight you can get around intent versus discovery. i think one of the powerful things that we're seeing the director consumer model is you can actually help customers discover new product categories or new ways of shopping that they have before. and i think that's going to be a really powerful in the next few years as ai and deep learning

and other software-driven insights can get you through. >> how much is based on data about the customers intent which is more googles model historically of gathering data. how much is based on data about who the customer is which is a little bit more facebook's thing? >> i think it's a combination. it's one of the really interesting things, then you'll be able to also offline data is really critical here too. i think when you marry intent data with that discovery and interest data with offline data. that's going to be a powerful opportunity for customers. >> every time we see a big deal in any given space. peach always rush to say, there's going to be a water fall of deals. this is going to open the flood gates or every big player is going to acquire the next big thing. there haven't that many companies out there like jet. what happens now from a an a standpoint wheen are the big buyers? >> i think specifically in a retail space, you heard this

this yeek, every retailer has to think about how to push the technology and innovation perspective. the other thing last week, or the week before, the acquisitions are a shape-up was a really interesting transaction because i think it wasn't just about newly rebuying a razor company. it was about buying a market platform. and a platform of technology that could actually market to customers in very different ways. i think there's a lot of companies like caspers is an example that direct consumer businesses that are just about that pure product. they are much bigger, border opportunity for consumer product companies. >> it does raise the question of whether the companies can even go public. because you sold guilt to sachs, which for a long time was discussed as an ipo candidate. and now jet being bought by walmart and blue mercury being bought by macy's and it makes you wonder, can the businesses stand alone or do they have to

have scale of a big player to survive. >> the ipo market has changed in the last year. it's opened up a little bit more. the larson two years has been very difficult to get both software and internet companies public for a lot of reasons. partly because of evaluations, but also partly because the scale that's needed to get investors excited. i think that's softened up a little bit. i think certainly the markers are going to be very important for our business and for companies going forward. it's a big strategic tool for large companies. remember, mna buyers will be sought out that 2013 and '14 period. ic they built their cash balances, low cast capital and strategic intent. i think like the better companies like the google or facebook, you're going to see broad-based because companies are going to look as a strategic vehicle for both growth and innovation. your portfolio reads like a who's who of e commerce right now. you'll have to come back soon, tony. >> thank you.

>> tony florence. meanwhile, back to carl for the latest from rio. carl. >> hey kayla, what a week we've had so far of competition going into the weekend. think of the napes we've been talking about so much. phelps, biles, le decky. there's another name you're going to want to remember. circumstance rks mone manuel. that's an olympic record. she is now the first african american woman to win an individual swimming medal. she ties with canada who by the way is 16 years old. you know team usa is set to make it's 1,000th gold medal, probably some sometime sunday or monday. and we talked to seven-time medallist shannon miller about that incredible legacy. >> that is an amazing milestone to think about and to think that i had a small part in a few of those medals is pretty cool.

>> other big story this morning is going to be once again, guys, the diving pool. we're just getting word a few moments ago from nbc olympics that it is closed. set to reopen some time in the next hour. the reason we're told is to let the water settle, try to get it blue again. as you can see, it's quite green. apparently no competition though has been disrupted for the moment. coming up later in the hour, we're going to talk to matt siegel, he's the ceo of u.s. track and field. he's brought on a dozen sponsors since he got that job, including hershey and nike. we'll talk what the future is for that sport as we get the shot put later tonight, guys. >> looking forward to that, carl. and when we come back, the dow, the nasdaq, and the s&p 500 all closing at all-time record highs. so where do we go from here? up or down? then microsoft making a bet on streaming. what could that mean for the future of gaming? and then hash tag save twitter. topping the charts. the details behind that are

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welcome back. and now would be a good time to get out for that quick market flash. >> hey john, look at shares of sigg in a moving higher after a

bloomberg report that djustice department lawyers are listening for them. to block two megadeal ls in the health care industry. involving the giants anthem and also et in a and humana saying the deals would harm competition across the country. right now we're looking at better that 4.5%. john. >> all right, thank you. and meanwhile, the dow, s&p 500, and nasdaq closing at an all-time record high. that hasn't happened since december 31st 1999. you shouldn't think too much about what happened after that. the major averages go under some pressure this morning. some of the top performers in the last 16 years. monster beverage, tracker supply, and gilead. right now let's bring in the founder and right now unicorn ceo raul. good to see you. >> nice to see you too. kind of wish i was in rio, but -- >> don't we all. a lot has changed since 1999,

you've gone through quite a few jobs and you're still an entrepreneur. what strikes you about these levels particularly in the tech-heavy nasdaq this time around and how it compares to goodness, 16 years ago? >> oh, i mean, you know, obviously things are much different than they were 16 years ago. in that you know most people are now using mobile devices and there's a lot more sort of active users using the internet. and so we're not, we're not really in a tech bubble that we were then. you know, we have companies with real revenues and real businesses and they're disrupting, you know, real retail like amazon for example subpoena a company that's doing that. i just don't see it as -- i don't look at it as a bubble like 1999. i think of this is an evolution of where we are. and more and more people are using it. sop it's normal. >> are there areas though that you think are either overhyped or misunderstood? whether it's in international

markets, whether it's in even a gaming arena. where you're working, is there money flowing to places where it shouldn't be? things that are going to have to get rationalized? >> well, you know, i don't know, i guess the most recent example of that would be linkedin for example. you know, who knew it was worth $28 ball, i thought that was pretty amazing. you know, when i look at that though and i think about about the story on, you know, data and users and being able to sort of take that data and turn it into a live realtime information. i guess it sort of makes sense, but i'm note so sure than there's a lot of hype right now. i look at twitter and i think, it's got about $12 billion market cap and, you know, it's somewhere over 300 million active users. i really think twitter is a company that will be acquired by some big company soon. i just think that it's a, you know, it's got some really

relevant technology that could be scale nbl a big company that could do something really great with it. so i don't know, i'm more of an optimist. >> the best performing sector in the market this year is telecons. last year it was the momentum internet names that we all know as household names, but i'm wondering if you think that's because the focus is shifting to the value of the pipes and the distribution for all of these services that we talk about. or if it's just a bet on perhaps these business models being more transformative in the future. >> i actually think it's more people are sort of taking a breather from, you know, internet stocks, you know, with high user growth and they're looking for fundamental businesses that have, you know, real potential to monetize quicker. i think it's just an issue of patience. you know, i think in probably 12 to 18 months we'll go back to the days where companies will be getting funded at the time and people will speculate more.

i think this is more about exhaling and there's still a lot of investments you notice microsoft made it acquisition with yesterday that's -- that sort of stuff will continue to happen. >> let's talk about that. of course that's hot off of microsoft $26.2 billion deal. it was a company that does some things with streaming and interactive gaming. my understand you had something to do with bringing this company to microsoft's attention. what does this signal about where gaming is headed next and really the influence of the audience on what the gaming experience turns out to be and where the value and profit is in the gaming economy? >> yeah, sure. so, you know, if you think about gaming in general where it is today. it really is the future of entertainment. it defines sort of the future of sports, the future of sort of spectator events.

what beam is, first up this company is amazing. i met the ceo when they first moved to seattle. and i spent about an hour with them and i, i immediately e-mailed the head of x box and said you've got to talk about something cool. but imagine you're watching a football game for example. and you know, you're watching russell wilson with the ball and he's about to throw it, and you could take, you could instantly put a blocker or a bulldozer on the field. but pressing a button. that's sort of what beam does with video games. so there's people who play video gapes and stream it online. beam makes it possible for the spectator, the fan to interact with that game and throw obstacles in the way while the person is play ugh. it's really fun. so it's sort of increases engagement to a completely different level. and that's the interesting thing about this face. i mean, when you talk about fan engagement, there is no better way, you know, to increase that engagement than to have them

directly interact with the game. >> how different is beam from what amazon got in twitch which we haven't seen exactly how that strategy is playing out. >> amazon twitch effectively is a way for gamers to stream themselves playing games and interact with their fans. beam is a way, it's the same thing as twitch except beam has another layer where the person watching can also play the game or do things in the game to effect the outcome of the game and get an immediate reaction from the person that they're watching. so it's sort of like, it's sort of like another level. and it's something that could potentially be linked to twitch and other streaming platforms. and by the way, on your point about, you know, amazon and twitch and we're not sure about the effects. irng the, you know, the viewership of twitch continues to grow. i think there is a, there is a big opportunity that amazon is sitting on right now that

probably they're not talking about too much. but they are really scaling this business well and it is increasing not only is it increasing the engagement of games and titles if he general, but it's also changing the whole gaming landscape completely. so it's, it is a big bet for amazon. >> the whole beam things reminds me of the hunger games and sending packages in and create obstacles. anyway, twitter also denying rumors it is shutting down in 2017. a weird rumor that started online. in a statement twitter says quote, there is absolutely no truth to the claims whatsoever. this coming as the #savetwitter began trending yesterday with more than 100,000 tweets. it's unclear how that started. there are always rumors about facebook starting to charge, about -- you name it. probably rumors about snapchat too that it's going to disappear or something. raul, your take on why these rumors keep popping up?

>> it's just complete nonsense. you know, the internet is -- it has a way offer. >> pech waiting things that are kind of nonsense. it's funny, you know, sometimes you get internet memes that become popular for no reason at all. i think this is complete nonsense. i don't think twitter is going anywhere, you know, i really do think there is, there is something here, you know, i think many people consume their news on twitter. the first thing you do is get on twitter, look at what's trending and you get news instantly. there's no way it's going away. i think twitter needs to figure out how it is they're going to turn into a real business and there's probably a number of ways that they could do that. but the data that they're sitting on is, it's far too valuable. it's like a gold mine just waiting to be mined, right? so basically building storage of gold, somebody just has to figure out thousand mine it. there's no way twitter is disappearing. >> surely the company is working on just that, john.

it is ironic especially considering so many fake celebrity death rumors begin on twitter. >> yeah. morgan freeman for example. and i just went to myspace.com, that's still around. if myspace is still around, twitter's not going anywhere. thanks for joining us today. have a great weekend. >> thank you, you guys too. see ya. when we come back on "squawk alley," hillary clinton and donald trump unveiling each of their economic plans. and we'll debate the merit of each of them, up next. and then the countdown to the european close in just a few minutes when "squawk alley" returns.

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hillary clinton and donald trump making their economic plans in michigan this week. so which candidate is best for the economy? joining us now are jennifer, the democratic governor of michigan and senior advisor at correct the record. and also joining us is jack kingstone, former republican

congressman from georgia and trump advisor. it's great to have both of you. governor, i want to start with you, the fact that both candidates chose michigan to unveil their economic plans, michigan was discussed as the symbol of where the economy needs to improve. as the former governor of the state, what did you make of that? >> actually i'm glad the focus was on michigan. it shows different ways of approaching the economy. for example, when the auto industry went under, the government decided it was going to help. and offer a loan, which the auto industry has obviously rebounded and benefitted from and paid back in full. the point being that there is a role for government when it comes to supporting businesses. there is a role for government when it comes to training the employees that businesses benefit from. when it comes to investing in the roads and the bridges that businesses use, and her plan yesterday, when she talked about

the company that she visited and the fact that that company had diversified and had, has now benefits from that diversification effort because they've retrained employees in the community college there has helped them. is all part of a comprehensive strategy to make sure that we help both employees and businesses in the 21st century. she had a lot of detail in there and unfortunately when trump came to the hall, all he talked about were just vaguely some tax cuts that the tax cuts that he talked about would end up benefitting those at the very top rather than all citizens. >> well infrastructure is something that the, that the country desperately needs. anyone who drives on a highway or a bridge here in this. country would agree that a lot of them neebd fixing. there is a question, governor, about whether infrastructure spending alone is enough to get growth back in the economy. and arguably growth is the one thing that is lacking in this recovery. you need growth for companies to

invest, to hire, do you see growth in the plan? >> yeah, totally. she obviously infrastructure is just one piece. she talked about small business and how she wants to be the small business president and identified specific policies to be able to grow small business. she talked about the energy sector and making the united states the place where products were renewable energy are made and used here, but also exported. she also talked about advanced manufacturing and helping to make stuff in america advanced manufacturing is key and she's got specific strategies for doing that. that's what i loved about this. infrastructure is a really important piece. but -- >> okay. >> it's really important for the u.s. to be able to make things here and use them here and export them elsewhere. >> jack, trump wants to move jobs and move production back to the u.s. by taking a hard line on trade. something that effects the state of georgia greatly which could be a swing state for the first time in decades this year. what do you see in trump's plan

that is actually going to be effective in getting companies to bring their production and their jobs back to the u.s.? >> well, i think the first thing that trump does under the assumption is that the economy is not in good shape right now. 43 million people are on food stamps, 94 million people are underemployed, unemployed, household income has dropped from 57,000 to 53,000, and we have the slowest recovery in economic history in modern day. so the big difference is the trump model believes with 67% of the american people that we're not on the right track. hillary clinton has given barack obama an a-plus in the economy. basically what she's doing is a third term of barack obama's big government, failed policy that has given us the current economy that we have now less than a 2% growth rate. now what donald trump is talking

about is reducing corporate and personal tax rates so that the american people will actually be deciding where to spend their money. not big government. not washington bureaucrats. he's talking about less regulations on business so that you can unleash the magic of the private sector and he's talking about tax simplify kags which hillary clinton isn't. >> congressman, how is a conservative to square trump's desire to cut taxes we've talked about increases in infrastructure, spending, and borrowing money while interest rates are low. how does that all fit together into an exhibitionly conservative narrative. >> well, if you look at what ronald reagan did, cutting taxes put more money in the pockets of the american worker. and when they had more money in their pockets. they spent more. and when they spent more, businesses reacted by expanding their inventory, creating jobs, more people went to work, less people were on welfare and public assistance. and the economy grew. and you know it wasn't just

reagan who did that, president kennedy did the same thing. and so, to me, if we put the money in the pocket of the workers. and reduce the regulatory burden as much as right now if you go to your local banks, they've got to clear it with the regional office and then go to washington, d.c. on the economy is being killed by overregulation. >> we're still waiting to see especially on the trump side of the equation how the plans would get paid for. perhaps another question. for now we have to leave it there, the former governor of michigan and jack kingston, former congressman from georgia. have a great weekend. >> thank you. staying with the election, breaking news of new polls out, john harwood is in d.c. with that, john. >> we have some swing state results testing appeal of the two messages you were just hear pg. first of all in the state, this is from nbc news/wall street

journal/merri subpoena we start in colorado where hillary clinton has a double digit lead over donald trump. that widens the advantage she had before the two political conventions. then you go down to florida which is the swing state for many years in american politics. everyone remembers the year 2000. hillary clinton's up five points. that actually represents a slight narrowing from seven of the margin that hillary clinton had before the conventions. you go to north carolina, that is a gnawly developed swing state. lost it to mitt romney in 2012. hillary clinton's got a nine percentage point lead. north carolina's an increasingly diverse state, that's one of the reasons democrats are doing better. and finally the state of virginia, another diversifying state, another suburban state that is conservative in presidential elections. excuse me, by double digit by 13 percentage points over donald trump. that's helped by the fact that

running mate tim kaine is former governor, current senator of the state of virginia. this continues the good news that hillary clinton's been getting in the polls earlier in the week. we have had nbc wall street journal surveys from iowa, ohio, and pennsylvania all showing her up and of course in the national nbc/wall street journal poll most recently, showed hillary clinton leading by nine percentage points overall, guys. >> there've been some questions about the post-democratic convention bounce, some of the volatility in the polls, and then the impact of some of the controversial statements donald trump has made over the past week, week and a half. does this suggest that that bump from the democratic convention is lasting longer than traditionally and might actually be an issue or does the volatility perhaps continue? do we have to wait for more polls to wait and see? >> they haven't been that volatile. it's been all in one direction since ts two conventions. and what happened was, the democrats had a much more successful convention than the republicans. hillary clinton came out with an

advantage and then what happened was donald trump made a series of missteps which seemed to confirm the arguments that hillary clinton was making during the democratic convention about his fitness and his temperament, and you've seen more and more republicans coming out and affirming nose arguments themselves. people like susan collins saying that she, the senator from maine saying she can't support donald trump. so this is gone mostly in one direction since the two conventions. and big, big trouble for donald trump. >> well we are going to be keeping a very close eye on the battleground states. we appreciate you bringing us that poll. john harwood, meanwhile markets have just closed in europe. back at headquarters with that. >> that's right on the last trading day of the week. investors are really focussed on the latest batch of economic data. walk over here with me, germany's economy standing by in the second kwart of 2016 which was above expectations, but blow the priest quarters figure of 0.7% in italy, slowly slowing

from 0.3% in the first quarter to a flat reading of second quarter. this does not bode well for the prime minister of italy ahead of the referendum. and mixed session here on friday with trading slightly higher. lower, mining stocks really leading the declines in europe, more concerns about where prices in the conflict are headed. there were a slew of readings in on china's economy this week. specifically on the industrial production front which mied expectations offering further evidence of a larger slow down in the mean land city and steel, copper, and oil, down about 3% in today's trade. look at the other big miners as well. in the space and continues to see sales to point in july specifically in germany and the united states. stocks cloegs by 1.6%. however on the flip side, that is a top gainer in the pan

european index after the danish shifting oil giant capped it's profit forecast despite the downturn that we've been seeing in oil prices which has resulted in weakening demand for shipping containers. up 3% in today's trade. overall, we take a step back and look at the index for the week. we've had a good session closing the week up by around 1.4%. a lot of that focus on the retail sales we got out earlier this week. and of course the follow on in the bank of england central bank policy. john, back over to you. >> thank you. and still to come, it's not all about the millennials. why baby boomers are becoming more and more fornt for start-ups and investors. but first, carl is live in rio with a look at what is coming up, carl. >> hey john, track and field's going to be the big story over the next week of competition. we're going to talk to the ceo of usa track and field about what to look for and the future of the sport. when we return. tokyo-style ramen noodles.

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good morning everyone, i'm sue herrara. jerry sandusky beginning a hearing that'll return his 45 count conviction of sexually abusing ten boys. he is expected to explain his decision not to testify during his original trial. he is currently serving 30 to 60 years in state prison. 24 people were taken to the hospital after turbulence forced

a flight from boston to sacramento to make a landing in rapid city, south dakota, thursday night. all were treated and released. one passenger said it felt like a giant hand had hit the plane. fires continue to rage in north western spain today. firefighters battled through the night to control the blazes that scorched thousands of acres. some were forced to evacuate. those who remained were asked to stay inside. and would you believe swedish fish oreos? nas by co. rolling them out nationwide. they combine the cook we can a swedish-fish flavored filling. try saying that three times fast. they retail for about five bucks. i don't know. that's the cnbc news update. back downtown to "squawk alley" and carl, in rio, i don't know, swedish fish oreos. yuck. >> a lot of discussion about whether they dumped the shark on that one, sue. >> exactly, thanks, carl. >> sue herrara over at hq.

here at the beach in rio with matt sooe gull. he is the ceo much usa track and field on a day. where track and field is increasingly going to be the major story of these olympics. it's good to see you, welcome. >> in the time you've been in the job, you've brought in a bunch of sponsors with very big dollar figures, household names like a nike and a hershey. what is the future of sponsorship in the sport and how is it poised to bring the sport to an even more mainstream audience? >> we couldn't be more excited about the future of this sport. especially from a commercial standpoint. very diverse organization and tremendous assets from our athletes to our media inventory. and really add value to our sponsors from the grass roots to the big stage. sop we're excited about it. we're fanlly healthy. we're growing our programs and we are for the first time until history, the federation giving our athletes great financial support. >> the nike deal in particular is curious to some because it goes to 2040. it's reported to be $500 billion

and some wonder, at what point is a sponsorship so large that the sport or the federation is beholdened to the sponsor? >> well, nike's been a sponsor of usa track and field for many years. we're expanding a sponsorship that dates a couple of decades. couldn't have a better partner. they're focussed on making sure they support the infrastructure of the sport and athletic performance. i haven't had a situation where i haven't made any business decision. sop they are great partners. they understand the sport they're built on running. we couldn't have a better partnership with someone who really appreciates a sport of track and field. >> you have an interesting background. you worked at sony, managed music careers for big artists. ran operates for dale earnhardt. what does racing and music do that sports needs to do? >> i'll tell you, one of the things that's really building the brands of our athletes, understanding how to get the fans emotionally connected to our stars. and telling great stories. we have some fantastic athletes with amazing stories.

and so we're excited to capitalize on the the momentum of the olympic movement and the olympics here and really make these athletes household names. >> all right, doping's been a huge story for months. increasingly we're seeing athletes now call out other athletes. which some say is the by-product of an ioc that's not going to be absolute in it's tolerance. do they need to rethink how they're disciplining these athletes? >> well, i'm encouraged by our international leadership at the iaaf and the steps they have taken to clean up the doping issue. i think that it's healthy to have this robust conversation. i'd say all the time people don't do what expect, they do what you inspect. the scrutiny is good, conversation is healthy. i think globally we can get behind a unified way to approach doping. >> so you don't worry in the future about people having the sense of well, i just watched an event, but i really don't know if that guy or that woman was clean or not.

>> it's unfortunate that you have people who get caught doping and distract from the amazing performances of the many athletes a as federation. we have zero tolerance for doping. at the same time as administrator, we have to be fair to those eligible to compete. we have a lot of work together to restore the confidence from the general public to know that these are amazing performances. we work with athletes every single day, and the lion shares of them who work hard deserve to be celebrated for clean performances. >> finally you mention the stories you're going to be telling over the next few days. what should viewers look for? who should they look for as we get into week two? >> we're really excited. we have 84 first-time olympians and we have a number of veterans. so when you look at a sydney maclaughlin, 16, and ashton ethan and allison felix and britany reese. we have some really amazing accomplished athletes and some really talented young ones. so it's going to be an exciting few days. >> i was amazing to learn u.s.

has more metals than the next five nations combined. i mean the dominance is unbelievable. >> we have a great pipeline. we have exciting news this week at the high school level. track and field experienced the largest growth from a partisanship standpoint and over a million young people participating in track and field. from a sports standpoint, really bright future and we're excited about that. >> i'm sure kids are hoping they're going to be here one day. max, thank you for coming in. >> thank you for having me. >> john. >> all right. thank you can be carl, great stuff from out there. looking forward to more. the kids are all right, but they don't have the money. why a growing number of start-ups are attacking baby boomers. and may the height be with you. disney releasing the latest star wars trailer. more "squawk alley" when we come back. there are many things you don't want in industrial strength- like cologne. morning! but there's one thing you do. (gags) it's called predix from ge. the cloud-based development platform

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bud: see ya, buddy. today, shawn's got a hearing, we'll see how it goes. good luck! so, it turns out buzzed driving and drunk driving, they're the same thing and it costs around $10,000. so not worth it. coming up on the halftime report, all three major averages hitting new highs for the first time in 16 years. is it a signalle to buy or sell? plus our call of the day sends well-known lick it stocks on the move. the analysts live and the unusual activity sending one food player higher today. john reveals where that stock could go next. john, we'll see you in about ten. >> all right. we'll be there. and disney meanwhile building up the buzz for it's next "star wars" movie. star wars story during olympics coverage last night. take a look at the sampling.

>> this is our chance to make a real difference. >> are you with me? >> all the way. >> kayla, this one falls in between episode three and episode four. sop before star wars, how -- >> why can't they go in the same direction? i still haven't seen one, two, three, i watched four, five, and six which you lent me. i haven't seen force awakens. >> that was my service to the culture, yes. i don't know. i mean, did they jump around? they're finding little holes to fill in. it's interesting. disney stock down from where it was before the force awakens came out. but they still got theme parks to come out with the merchandising game has been strong here. it's very interesting how disney has been able to extend the life of this franchise and lucas, which people thought was dead. >> and then after stwars the force awakens came out, people

were saying the studio is going to have impossible humps to meet year over year. box office up 60% in operating income this past quarter on nonstar wars type stuff. they have it going on. >> infinity awards coming up too, nail be okay. >> yep. when we come back, why silicon valley is tapping baby boomers for the next funding rounds and now big investment firms are betting on the trend. stay tuned. [announcer] is it a force of nature? or a sales event? the summer of audi sales event is here. get up to a $5,000 bonus on select audi models. we're drowning in information.

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move aside millennials, more and more tap-in, baby boomers, aditi roy makes her "squawk alley" debut from san francisco with details on that. great to see you. >> great to see you, too. boomers are increasingly important an important demographic for start-ups and investors. honor, raised $42 million in venture funding this week is one start-up capitals on what's expected to be a $72 billion care-giving market by 2020 and one of the finalist to complete the aarb start-up, seen apple triple since 2012 and its finalists generated $100 million in venture funding. >> this is a huge market, ands we think about health care, it is one of the biggest markets that actually spend health care dollars. >> you see there, a partner at kleiner parkens and more than

one-third of her portfolio target older adults. and that's in part because of the size of this market. baby boomers represent nearly 76 million people in the u.s., and account for 7.6 trillion dollars in economic activity. boomers are also spending on things like companionship and travel, and that's where companies like stitch come in. it's a subscription-based service with 50,000 paying members connecting older adults in search of social outlets, but reaching the boomers can be challenging. >> there is a very high entry with anything consumer focus for the over 50 market because they're so huge and segmented you can't go one place and find them all. let me go get the 18-year-olds, they're all on twitter or snapchat. it doesn't work that way. >> one way they've had success is facebook. it's helped with their first

1,000 signups. back to you. >> thank you, aditi. when we come back, carl is in the olympic village talking to athletes. more "squawk alley" is next. there's a lot of places you never want to see "$7.95." [ beep ] but you'll be glad to see it here. fidelity -- where smarter investors will always be. if only the signs were as obvious when you trade. fidelity's active trader pro can help you find smarter entry and exit points and can help protect your potential profits. fidelity -- where smarter investors will always be. intensely-flavored.. colorfully-diverse. beautifully-misshapen. cultivated for generations, it's the unexpected hero of any dish. when you cook with incredible ingredients... you make incredible meals. fresh ingredients. step-by-step-recipes.

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welcome back to copacabana

beach in rio. everyone has their own tradition and habit getting ready for events. today we ask athletes, "what's your jam?" ♪ >> i listen to a lot of zom boy. really intense -- that just gets me fired up. staying to stay tom, listen to some logic. >> def metal. and show theater, i love jazz music, but, like, metal is my go-to nap gets me so hyped up, whether in a competition or driving to practice. like, always it gets me on fire. >> it's not as hard core as def metal but i listen to a lot of rap, hip-hop and a lot of worship music. >> i actually don't listen to music. i just kind of -- you know, i like to just sit there and hang out. >> right now i listen to chancellor rapper, i'm a chicago

guy. i've known chance good guy. he's killing it right now, and his chance 3 album is really good. >> we love that segment. gives us a chance to get to know the athletes a little better. if i had to guess, guys, i would probably say kayla tausche's jam, garth brooks. am i right? >> ah, yeah. probably right. "ain't doing down til the sun comes up" is a good one. curious. you see ryan lochte and michael phelps with big headphones on. what are their on-deck songs are walking out? we'd like to know. inquiring minds. >> a good one. i don't know if we got to that particular question, but it's what they're listening to, in the case of the kayla harrison, it was "lose yourself" with eminem. definitely the song they're going to choose to motivate them the most. >> what do you listen to do get hyped before "squawk on the

street" before that opening bell? >> you'vely the "squawk on the street." you can feel the adrenaline. >> an amazing week here. i want to remind everyone, andrew ross sorkin will come down to rio tomorrow. he's going to be here all next week. there's our -- our wall shot of andrew hitchhiking, thankfully he does not have to do. coverage continuing into next week getting to track and field and a lot of other things. additional swimming tonight at michael phelps faces his final race. a lot more to come over the next six or seven days. >> carl, loved your coverage. excited to have you back. what was the most exciting or memorable thing you saw while in rio? >> you know what? for anyone who's never covered one of these, i highly recommend it. it's my fourth games. not just a way to sort of get your sports game on which is a big part of it, but how many other chances do you have to spend an extended period of time

in a city you might not otherwise go to? we've seen a lot of rio. it's an incredible town that has a lot going for it, and a town that everybody should be rooting for, i think. and brazil in general, in the months and years ahead. guys, a good weekend to all of you. over to metd quartheadquarters half." all right, carl, thanks so much. welcome to the "halftime report." i'm scott wapner. our top trade this hour, market milestone, all three of the major averages reaches new highs together, first time since '99a buy or sell signal? ask our panel for the hour. jim lebenthal, josh brown, jon najarian and kate, good to see you g. to be here. >> all three major averages hitting new highs closing for th