ai is the key application for it. i think spousal pranks will be the key. >> parents are trying to figure it out. >> that does it for us and "fast money" begins now. >> "fast money" starts now. overlooking new york city's time square -- tonight on fast b, the s&p is near all time highs, but wall street legend says investors are overlook iing a major risk to the marketplace. he'll be here to tell us what that is in just moments. plus, the short seller says there's an unlikely stock that is a great buy right now. and later, ratings continue to plumet for mtv's awards show, but a major bright spot in the race the gain viewers. but first, what could be the most important message in the

markets right now. check out this chart. rates continue to fuel so the market telling us that a rate hike is on? >> i could see them moving in december. i don't think they move in september. i think it's predicated with the fact that feels like rates want to go higher. the real place to find valuation, they're still cheap. i still think the landscape is challenging going forward. but you can't fight the money flow and it's in the banks. bank of america looks like it wants to retest the level. that sort of slow and steady wins the race. >> fisher said this morning that the labor market is near full strength at this point. unless friday is a dud of a report, no excuse.

>> i think actually, they will. >> this is up from what, 20%? i think they should because there's enough sort of everything's lining up well enough to do it now and if they don't and something else happens between september and december, they can't do it then. that's a problem for them. i think they should do it now. if you figure -- almost one-year highs. the housing market, knock on effect. on a durable number. we've had a sustained recovery and we're starting to see wage

gains. having said that, i think you're in a place where the fed is going to be out there on caution. we all knew it was coming. i think this hike because of the backdrop, we've got to go to brexit, it's amazing how many people, two months ago, everybody said that was crazy. >> two months ago is brexit. two months ago, so much to think. >> and certainly four months ago. are people -- then you should be making different allocations with your money. not saying you can't, just saying that the world -- >> that's fair enough. i've heard worst thipgs.

you should allocate your money differently. >> the numbers -- >> this particular case, i mean, the numbers have lined up. >> when is the fed going to raise -- >> everything financials have been traded of late and we got numbers that so far, seem to add up to sell tell us and including what janet yellen, some of the fed officials have talked about in front of everybody, they seem closer to wanting to b finally do it. now, do they want to do it in the political environment we're in now? i'm not sure they're excited. the paper we've seen in bank of america including today, paper at city, morgan stanley, goldman

sachs, prudential, a lot of these that are financials or financial related has been nothing but bullish. >> so, a september rate hike is on the table for a loft these guys. guy, what does that do for the market? pull the trigger in september. what happens? zbling they should raise because because every benchmark, they've hit. i think they lose credibility if they don't. what happens to the market? i think it probably sells off they're raising into earnings recession in my opinion. i'm not so sure. >> do they raise and say we're done or continuing? >> that may trigger volatility.

i think that if they say one and done for now, but why be done? why one and done. why not we're going to do what we've said. zbl one and we'll see. last year, they said we're going to have four rate hikes within six amount of o time. to say we're doing this race in september and by the way, december's still alive. everything else is still alive. >> if we get back to a place, it's going to equal more volatility. i thought it was interesting that stanley fisher today said the u.s. will never consider negative spres rates. >> i think people thought that's

where we were going. >> so, let's assume rate hike in september. taupe door for december. do you continue to buy financial sns zpl yes. i continue today. >> don't sell dividend yielders unless they're ewe ewe till theties and tell kohns. i think the chip stocks continue to move up. intel. those kind of names because of the entire time, they've not only been yielders, but they have low valuation levels and they've got growth. when you have that combination, you can continue to go higher. >> i think you then have to follow the rest of the rotation. and sure, tech will continue to work. but it is a place where rotation is is what is absolutely happening here. look at the rails. look at some of the industrial names, the airlines. if the world is that much better, the fed is comfortable. after that, these are things you need to own. >> you've opinion following that sort of playbook. cyclicals and growth. >> and out of the dividend, the

sort of dividend that went so far beyond i think where valuations should have allowed it to go. >> say your scenario, guy. the fed should raise, but don't. everything they've set forth, the two mandate, what are do they see. should be moving september. everything has been hit. yes. should they move in september. >> say what you're predicting comes true in terms of they should raise, but don't. i think emerging markets, which everyone thinks are going to get destroys the minute hikes have been waiting for this. i think that the dollar is not going to go over 100.

does that make sense? honestly. >> there's so many -- the mind set of investors. i think you've summed up the fact that you've got people in here, guys like guy who felt the world is in a scary place. earnings recession, et cetera. feel we're drifting higher because there's no place to go. >> says the fed missed a major opportunity last week in jackson hole. he joins us from irvine, california. you agree that september is a real possibility. what do you think the odds are? >> i want to add two things to your great discussion. one, the odds are 60%. why? because while domestic

conditions are matching, international are flashing yellow, so it is international picture that is holding back the fed. what makes this probability go higher, a report that that has three things. drop in xcess of 180,000. wage growth going up. and no significant move in the participation rate that pushes the unemployment rate up. if you get these three conditions, then you're going to go for about 60% or 80%. >> what do you think the market does in response to september rate hike? >> initially, a pull back. a hugely induced rally and the fundamentals aren't there. it's going to be the financials. >> three conditions that you

said, is it that they must meet all three or does two of three get them there? >> so, if they meet all three, then the case would weaken tremendously. it would be hard if jobs, participation rate and wages are all saying we've got to go forward. if they get two out of three, that would probably go. i worry a little bit more, they get one out of three. i am in the camp that i should be in the camp. why? because the domestic economy warrants it and the collateral damage of running a modern economy. >> who's in who will control of dollar? the boj or fed? >> because really to me, this is a function of obviously the despairty between the central bank policies and people probably oversimplify the dollar, really seems to be like

boj actually. >> i think it's going central banks that have the influence a andically, even on the yield curve. look what's happened over the last month. the two year has moved 20 basis points and that's correct. why? because the probability of a hike has gone up, but the 30-year has hardly moved. why? because the 30-year and 10-year are being influenced by what's happening in new york and japan. now determined outside the u.s. >> say it happens in september. say the dollar rallies, but we would be doing this as bank of japan talks about a 3-d system they're putting in as they try to torch their dollar and as europe goes on another round of what you want to call it there. so, as global currencies get weaker, it continues to get stronger, regardless of what they say. fed officials don't want a stronger u.s. dollar. >> yeah, they don't want a stronger u.s. dollar and a

disorderly exchange. can they tolerate -- i think the yen has a real problem. and that's because the bank of japan has gone from being effective to ineffective to almost counterproductive. remember, that currency appreciate td when thd when the negative. why? because the bond is too far. so, the yen for me is a tricky one. put that away. yes, you will see a strengthening of the dollar. >> got to leave it there. geet graet to see you. >> thank you. okay, so you believe that september is on the table. mohammed believes september's on the table. he believes financials are the way to go. are you fully invested or buy more ahead. >> i'm in banks, actually. probably sell some upside calls because the it's starting to beat baked in, i think. >> the problem is that you're not getting any premium.

volatilities are low. i have been buying citi, bank of america call, but i've been in bank of america stock itself, so that's for the long-term. short-term, i think you can get a pop and that's why they like the options. >> this is actually a pullback behind september. such a different mentality from where bhewe were. we've been talking about black swans, since last august, this is very good news that the fed hikes are in a better place. >> up next, the man wwo called the demise in valiant says there is one chinese stock that's a screaming buy and he's been under fire by chinese regulators. plus, even beyonce couldn't get -- to stick around. ratings plumeted. one bright spot emerging. and later, hold the fun. what? after big gains in 2015, burger stocks has been a bust this year, but there's a special indicator that could signal a bottom. we'll explain when "fast money" returns.

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transports outperforming day. >> specifically, united continental. best day since july 12. >> i'm in airlines, so this was fun. it was nice. it was a great reaction to the news. that was good. i think the reaction was a little bit overdone. september expiration. i still want to be long, but this was too far, too fast. nice that other airlines, nothing today, specifically happened to the other airlines other than a rerating.

upgrade and based on these changes though. >> ipg people are looking at the airlines need to be disciplined. the technicality of the market now. people willing to em base sectors that look cheap. these air lips to me, from an earnings perspective, we're not talking about a bet. plenty of room to hike. i feel pretty comfortable there. >> spirit airlines, had a huge move in the middle of last month. it basically held the main low. valuation reasonable. nine times forward earnings, so if you want a risk reward trade,

i think spirit airlines makes sense. >> oscar munoz will be on mad a money with jim cramer. ali bah bah rallying today. just recently come under fire from chinese regulators and he's a chinese internet giant. here's what we said. >> despite growth, it's trading at the same price the day of ipo. despite the growth in gross merchandise and despite the growth in other payment systems in the cloud, so i thinn wups the scrutiny goes away, if it ever goes away, the stock will increase quickly. >> you're on the show. >> very interesting. just wonder if politically, it's part of the reason he's in alibaba.

margins, valuation. you also look at the cloud space. look at ali. mkm did a nice job of breaking down they felt each quadrant was worth and it's impressive. when you go through the numbers and the metrics they put out there, including the investments in the private companies, over 100 private companies. you add that up and they've come up with 130 number, so i tend to agree. i look at this name and tim thinks he probably knows more about that than i do, but when i look at the company and all the different quandt rants, you look at the cloud and all the other sectors. this stock feels like it's -- they didn't mention ant financial. >> announced through the social, all these thipgs that are suddenly getting much more. to me, this is like a lot of corners of the workforce.

people are overlooking the thing they're saying, the one brain cell fear, gmv at 50% compounded. >> coming up, the former ceo said the whole system for pricing drugs is in desperate need by change. he'll tell us what needs to be fixed later in show. you're watching "fast money" on cnbc. in the meantime, here's what else is coming up on fast. >> all right. >> yeah, that's what investors are saying about burger stocks of late. but there's a special indicator that suggests it might be over. we'll explain. ♪ and now in a cruel twist of fate, social media is killing the video star and reeking havoc on mtv's ratings, but could facebook and twitter be the network's unlike lie savior?

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welcome back to "fast money." network shares falling 4% in afterhours trade. cybersecurity firms posting a quarterly earnings that met expectations. those also continue to rise, but expenses surging. 41% to $345 million roughly and the outlook for the quarter also down. billings closely watching pr barometer of future business. this as spending by companies and governments on cybersecurity has stayed strong after a spate of major attacks in the past three years. company also issuing a buyback

of up to $500 million, but locking at the stock, down about 4% after hours. >> all right, thanks so much. just today, specific crest upgraded barracuda wells other stocks and the sector was higher today. zpl stock traded higher right after earnings. i saw it 147. last year, we talk ed about thi failed couple of times about that 190 level. valuation only matters when it matters and now, it matters in the entire space. i think the stock trades back down to the 125 level. >> coming up, tv ratings plumeted despite huge stars showing up for the mtv music awards, but one aud yuns say big gains and rallying nearly 12%. we'll tell you why one trader is

better bank of america has more.

still on track the end august in the green. nine out of ten sectors in the s&p 500 ended lower. financials were the only positive sector. here's what's coming up. big banks have been soaring and trards think one name is about to take off. plus, is the burger bubble bursting? burg opgs. don't you love it? options seem limitless, but sales are slipping. which name can still stand the taste test? a very special "fast money" report, but first, video music k awards this weekend fell victim to a massive drop in ratings. viewership plumeted despite beyonce, kanye and prettyny spears there was one bright spot. >> streaming video was the big

winner at the awards. ratings dropped by more than a third to an audience of 6.5 million viewers. that is down, that's down by more than, that's down sorry, from nearly 10 million viewers last year, but mtv pointed to an increase in digital viewing with 46 million streams on facebook and more than 180 million total streams from mtv.com. it's worth noting that mtv counts to stream of any video which is clicked on regardless of how long it was viewed so, if someone watched for a few seconds, that still counts, but this does speak to larger trend of eyeballs shifting from tv to smaller screens. a new report from snl. this year's olympics coverage had similar issues.

the total audience declined 9% from the london olympics while streaming exploded. nbc ewuniversal saying 3.3 billn minutes pr streamed.% now, screaming can drive viewership to traditional television. doesn't say they generated more total ad revenue. it's unclear the vma award frs subd night. >> any evidence that the advertisers that the valued this audience that's driving with regular -- declining. >> well, i think we saw that advertisers value it when it comes to something like the olympics on nbc because a lot o f people are really watching

that live. a lot of the issues with the vmas is that you look at those number, they're amazing, but you don't know how long people watch for. maybe someone clicked on a link, didn't watch the whole thing. i didn't watch theevmas livv. i don't remember if i saw ads. i think it is about targeting and measurability. when it comes to digital advertising. i know that's an area where viacom has been investing a lot. that'd rather if people watched it live on television. >> what do you think? >> back in the days when i was getting some deaf leopard and guns and roses. >> when you work eed at the sna shop? >> it was like -- i think post settlement, it's an exciting time. i look at the industry and i say you know, i'm looking at valuation.

very attractive. their ebitda has been growing 35 to 40%, we know viacom. that's the trade here. i don't think you have to chase viac viacom. >> rich talks about it. maybe something happening there. even with the problems, i think viacom valuation is cheap. everything she described is the reason disney sits below and facebook continues to grind facebook wins all of this and by the way, fast times at ridge monte high -- >> too bad she wuasn't on. >> you'd be watching for many minutes. >> facebook. >> i like facebook. i think when you think about who would be the beneficiary most likely, google, don't forget. youtube is still a very, very large presence, so those would be the names. >> goi with facebook as well for all the reasons you guys laid

out. my quick back in day of the mtv days, eric nice, remember himm he was also on the original real world. he was on the very first real world. phenomenal. the show is called the grind. just telling you right now. >> you call him eric nice? his father is an nba referee. >> madonna. >> the banks. not a performer. >> still ahead -- >> walk like an egyptian. >> jeremy levin is here with a major message. plus, fast food chains are struggling to keep sales stable, but there's an unlikely sign there could be a bottom. we'll ek plain. where, iall of this, is the stuff that matters? the stakes are so high, your finances,

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sales at fast food chains are slowing. susan lee has the details. >> mcdonald's, wendy's burger king, all reporting slower sales. the reason americans are not eating as many hamburgers as they used to.

they're still eating a lot. 8.7 billion burgers in the 12 months that ened in june and according to the research group. that's fewer than they did in 2015. also down from the recent peeks of 2010 and the slowdown is taking place really across all from fast food, fast casual, casual dining and even family style restaurants. so, why are consumers passing on the burgers? one reason might be cheaper groceries. wendy's president saying the gap between eating out and at home, this is a great recession. another reason might be higher demand for chicken offerings. research group says that the top 250 limited service chains in the u.s. they added 78 new chicken items in the first six months of 2016. compare that to only 15 new beef offerings and that's because chicken is deemed and seen to be a lilt bit healthier and a little bit more versatile.

restaurants, their analysts, he says that the field is too proud right now. he says there are too many offerings and too low barriers to entry and the population isn't growing fast enough to meet the ply so, thest a tough environment and they say that that actually favors a restaurants that can duothe cheapest, like a discount the most like jack in the box, like mcdonald's or get into something like pop eyes or del taco. >> we thought it was the perfect time to do a burger taste test, so guy's got his blindfold on. from shake shack, mcddnald's, wendy's and guy is going to guess which is which. okay. zpl pete does. >> big bite. >> got it? >> is that a fork? >> yes. >> can't touch it. >> he can touch it.

>> sesame seed might give it away. >> just eat it. >> that's wendy's, but i'm going refrain for a second. >> you want to put it down? >> you don't have to eat the whole thing. that's how you keep your girlish figure. >> doi that. next one. tucker did a marvelous job. haven't touched a burger this time. >> don't touch it. >> i don't want to touch the burger. more sanitary. zpl that is clearly mcdonald's. mcdonald's. please label that. thank you. >> label it. >> why don't you touch it? >> again with the touch. shake shack here, mcdonald's last one. wendy's, the first one. drop the mike. because i nailed it. >> drop the burger. oh, he got it right.

i look like the hamburglar. >> this is the most sophisticated blindfold we've ever had. zpl i want to show the audience what they made me wear. >> it's creepy. >> looks like a training bra. >> i'm sure you remember. >> let's stop talking. >> how did you know which was which? >> well -- mcdonald's is wendy's, i thought originally, because you have the lettuce in there, but i didn't want to mess it up with shake shack but shake shack out of the three was the superior burger, so by pros of elimination, shake shack, mcdonald's, wendy's. >> which do you like the best? which stock do you like the best? zpl burger king. zpl that's not a choice here. >> out of all of them, i like the shake shack burger. interestingly enough. >> which do you like the best

out of these three? >> mcdonald's. i got to give tim credit. when mcdonald's was floundering in the day, he did one of those stand up things when he made his own burger and talked about how mcdonald's was reinventing themselves. stock took off from there. >> just the other day, bear upgraded. zpl who's he? >> rw baird. tim, where do you stand on mcdonald's now? >> certainly, despite a valuation that bamaybe got ahea of itself, i think the turn around is alive and well and i think the competition many the burger space plays to mcdonald's strengths in terms of diversificati diversification, the all daybreak fast. there's things about this company, also on margins. same store sales. still better than expected. should trade 21, 22 times. puts out at 135 bucks. >> the rate of change stands for what exactly is going ton there. started with breakfast, it's

also affected by the franchisee. also, with guy, i'm going to say jack in the box. have you taken a look at this name? ewe doba, that stock's hitting all time highs. yeah. >> you're finishing all the morsels now. >> this is a good burger. tasty burger. >> exactly. mcdonald's.rsel you went off was >> what did you do with your mask? >> i threw it away. >> still ahead, bank of america shares are up about 20%. we've got the details. plus, the drama over epipen price hikes could have a major impact on health care and the former ceo of teva has an unlikely message. jobs disappear?aying

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mylan's controversy is leaving a dark cloud this week. now, one former drug insider says the system is in need of change. meg is with foerm ceo.

kick it off. zpl thank you for joining us! it's a pleasure being here. >> one of the things that's come to light this week is the difference in the invoice price, the list price of a drug and the net price. what goes out to the middle then? is that actually cricketing to the higher cost? >> very significantly. the basic principle here is that you've got really three players. one player is the innovator. because that's the big -- include the pd measurings. lastly, the generics. they're not real innovators. what you're seeing in the middle of this ground, a tremendous amount of value going to the big insurers, the pdms, so they add on invizsible costs, that we, yu and i and our families don't see. >> is the drug maker not to blame here? are there things in the system that do incentivise drug makers to raise prices?

>> i think there's a lot that do insent drug prices? in part to the middleman here. in part, there are other, one of these of course is how in fact the drug makers think about how they're going to innovate what % they're doing and there is a very different and very important consideration and that is that sometimes, we're insented not too much to but to drive profits and the i think the balance has to be readdressed. not just the elements we see in the middle market. >> in terms of executive compensation, thinking about the short-term inincentive.

>> 80% come from -- where the primary incentive. you basically, this is very important as well. but what you have to do is now shift a little bit how you think about the drive for innovation and the inventive to get that information. both in large innovators and the small ones. >> the management, the boards understand it. you need to go back to the process of how do we get phenomenal innovation back into this industry. >> i was curious because mylan recently announceded it's going to open the market now with a generic version of the epipen and the it's still under fire, signing a letter saying it's still $300 and that's still too much. what's your sense as to how the

pricing is and surely tx more reason bable than the -- $600 plus doll for a two pack. is 300 low enough? >> no way saying that or understanding the price what it should be. mylan has to deal with us. they've got to come, explain to them exactly how they're doing it and i'm sure they're going to be able that, but what is the right price for them to determine and make sure they understand what they're getting. >> more trarnz parnsy, would the entire system benefit? if they had to say what the next price was? >> transparency, what we have -- interpreting the concept of what is a rebate and why you shouldn't have a rebate and what it means is critical. very important of this complex

system. it is critical. what it means, just saying to be transparent, we have to actually nail down what that meeps. zyou mentioned legislation, som would translate that into potential price controls. you're not saying that. >> no, i do not believe in price control. for innovative drug, tremendous benefit they bring to you. on the other hand, the generic manufactures, the whole principle should be lower costs and as low as possible for these drugs that have been around for a long time and indeed, represent about $150 billion of sales in the united states. and nearly 90% of all the prescriptions in those context, those types of drugs, we are not investing in research. we are not trying to understand what you're really doing to improve the patient benefit. you're simply passing them into the channel. there, you have to depress prices considerably and complete transparency of what kind of rewait baits and how you're getting them in the system.

>> thank you so much. >> my pleasure. >> now back to you. >> thank you. pete, it's now been however long since mylan stock continues to climb, but certainly not to the degree in the first week. >> do i touch it? >> yes. >> i think now they're still under fire and i think we're, i personally have not jumped in and i don't know that fs a great idea because we don't know how this is going to play out. obviously, they're trying to remedy this as fast as possible. >> ipg it's interesting, mylan has done a decent job of pointing out the problems in the system and trying to you know, throw some blame on the pharmacy benefit managers. because this whole process we talked about transparency, but we don't know how much the net price back to mylan is. whether they're keeping those

guys out of the middle and swru going straight to the consumer. >> back to the banks. bank of america summer summer surge continues and the option pit wants in. brian? >> bank of america has been on a tear ever since post brexit and whatever's going on basically, we saw one options trader this morning step in and play game. he bought almost 100 call of the suspect. that's expiring this fire on the 16 strike calls. he paid 12 cents. this is when the stock was at 15.84. this trader already has this past the break even of 16.12. the stock open up strong, the bank continue to be strong. at that 15.85 mark, now above the support line. looks like we want to head towards the 16.88. that margin interest rate --

improve if the fed starts to raise rates. some of the traders playing into the jobs numbers this friday. >> thank you. from the cme. if that does not raise rates in september. >> yes. >> starting to give, what do you think. in the short-term. >> does glide toup that $18 level? that's a little ways away. but there's some time in between now and then. go higher mean that is 16.88 level. if you want to be involved in these banks, what a better way to do it. get yourself a huge mass. 125,000 of these did trade. you're doing that and you know what your risk is. you're not buying the stock. >> stock hasn't been this overbought on a level in ten years.

the highest. the momentum measure and that tells you something. >> check out the show, fridays, coming up on "mad money" tonight, concerns of safety and police relations this year, cramer's looking to the future of security. the ceo of taser international, he shares his new outlook on safety. that's next. coming up, final trade. hey gary, what are you doing? oh hey john, i'm connecting our brains so we can share our amazing trading knowledge. that's a great idea, but why don't you just go to thinkorswim's chat rooms where you can share strategies, ideas, even actual trades with market professionals an thousandof other traders? i know. your brain told myrain before you told face. mmm, blueberry? tap into the knowledge of other traders on thinkorswim. only at td ameritrade.

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time for a little fast but not least. mark zuckerberg is reportedly building an artificial spell jensen system to control his house. a robot that can control the lights and adjust the thermostat as well as making toast. but wait, a sneak peek ahead of the big unveil. take a look at this video. >> jetsons. >> i love the jetsons. pete. >> going with morgan stanley. it's going higher. >> got growth. jd.com. got more growth. >> yeah, ual.

i think it was a little fast too soon. sell a little upside. >>. >> yep. >> thanks for watching. >> well bought. my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to save you some money. my job is not just to entertain you but educate and teach you. call me at 1-800-743-cnbc. tweet me @jimcramer. look, there's just too much of everything and too many companies beating their brains out competing against each other. that's why the urge to merge has become a major problem th