energy lives here. that is a live shot of the apple store in palo alto, california. seconds ago the doors opened. the first people in line with quite a treat, greeted by ceo tim cook of apple as the iphone 7 goes on sale today. we've been showing this picture for the past few minutes with josh lipton in palo alto. we'll go back to josh right now. good morning. >> reporter: good morning. as you can see, a special guest at the apple store in downtown palo alto. ceo tim cook was here, getting the employees pumped up. as you can see, he has opened the doors and is the first one

here to welcome fans inside the store. the line here, i can tell you guys, does stretch down the block. the new features and functions, fans excited about obviously this is a faster phone, a phone with a display that's about 25% brighter, and that new camera, at least according to fans we've been talking to online, that is the feature that has them excited. we talk about this phone obviously initially, expectations did seem relatively tempered, but then we did get those better than expected preorder numbers and, yes, we know the carriers were offering aggressive promotions, but financial analysts covering the company did still see the data points as encouraging. now the question is how many people will upgrade and can the upgrades jump-start the iphone franchise? we know that's a franchise which has seen two straight quarters of sales declines. the great bull/bear debate. bears like collin gilles are not competent. they think these changes are too

incremental. on the other hand, you have guys like piper gene munster. he'll argue there's just a large pool of people waiting to upgrade. munster thinks there's about 275 million active phones older than a 6, and that's why he thinks a lot of people will upgrade even if the changes are incremental. that's the debate on the street. though we have seen, obviously, apple have that pop touching that nine-month high this week. back to you. >> josh, thanks for that. obviously, the apple marketing machine in full effect. we'll be looking at scenes like this in new york and all around the world today. let's get over to d.c. kara swisher joins us as she does on fridays. good morning, kara. >> how you doing? >> i was just thinking without figures this opening weekend, just having to go on what you see, it's sort of like flying without instruments, isn't it? >> yeah. it's -- doing what? i'm sorry. i didn't hear you. >> in terms of watching apple,

judging how well this phone is going to do. >> yeah. it looks like people are excited about it. there are lines. of course you're in palo alto, which is sort of the home of all the geeks so they're going to want to upgrade. i think the question is how many people will upgrade, how many people will want to switch their phones if they're in midprocess with their upgrade cycle and things like that. obviously it's a better phone. it's not -- as walt has said many times, they didn't break the bank here in terms of changing the entire -- the look and feel of it, which i was hoping for and i think he was also. but there are some nice things. you can drop it in the toilet, better battery life, for example. i'm not worried about the toilet so i'm not upgrading. >> most of i 7 and pluses are almost sold out, great marketing for the company, but how would you judge and grade the company's ability to gauge demand for a new product like this and then to meet that demand? >> i don't know. i think it will be interesting.

obviously, the stock is way up, people feel good about it. i think there was a lot of disappointment after the launch event. i think a lot of people felt, eh, i think walt called it aggressively fine. and so i think the question is will people get the new watches, are there enough people that want that gps thing, are there enough people that were in the 5s and want to come to 7s. but i think a lot of people -- and they've been benefitting from what's going on at samsung i think a little bit. and so i think there's an opportunity here to do well. the question is when they do the next cycle of phones, will it be a drastic change. this is -- most of the attention is around this headphone jack situation. it's not a crisis as most people are making it out to be. the question is whether you want that phone or not. they'll probably do very well, especially because there are so many 5s that people want to get to the 7. >> kara, the unknown question to me, kind of the undercover part

of the story, is the carriers' more aggressive promotions versus the last cycle, which i think are accounting for a lot of them. what do you think is the cause of that? sprint, for example, is saying get a 32 gigabyte iphone 7, which is the low end, for free can with an eligible trade-in and everything from the iphone 6 up including some samsung phones count as a trade-in that you can get for that. that was the sort of thing that carriers had stopped doing to protect their profits. they're pretty much saturated with smartphones now. what's their incentive to try to get people to get the 7? >> that's what they're doing. that's exactly what it is. if you have a phone that everybody really wants, you don't have to discount and that's discounting, simple discounting. they want people to take this phone. you know, i think most people -- a lot of people are going to go higher -- that the more point is there's more storage and things like that. it's still an amazing deal for people if they want to get a great phone for cheap. and so, you know, it's great

that consumers can get it in their hands but then it's a great phone for cheap. and so, you know, discounting is a signal -- should be a signal to everybody that some of the carriers are worried if people are going to do these upgrade cycles so, we'll see as it moves through. it's going to probably be a little longer process, but it's nice to go to those events and the people screaming and tim cook doing selfies with people. but, again, this is an interim phone. i don't know how else to put it. kind of an interim phone, but it's not they're having a party in palo alto. >> for being a place holder, it's resulted in a nice 12% gain for the week. >> decent. >> this morning i woke up, as an aside, speaking of phones and e-mail and the like, there's a piece in "the new york times" about television anchors and politicians going home and deleting their gmail account because of the lesson that colin powell has learned in a tough way this week. would you do that? >> no. i say things mostly out in public. i'm sure i've had e-mails that

are terrible. but i think it's interesting a lot of these politicians, one of them at the bottom of the story was funny, i can't remember which senator, but he goes, the russians already have my e-mail so what's the point? so i'm not going to delete it. it's an interesting question. we communicate on these twices in a very unfettered way. i think especially because colin powell is sort of seen as this elegant, stoic man and then in e-mails he's kind of gossipy, he's kind of mean, he's funnelny in some cases. and so i think that's -- you know, that's the dichotomy of that you express yourself in these places and think that it's private and it's not. text, the same thing. there's all kinds of areas that you're just not safe. >> good thing we have encrypted messaging xempt it's a bad thing or a good thing. >> i use telegram a lot for especially private stuff that i'm doing. soond i think people should begin -- obviously you want

two-factor authentication, you want to be as protected as possible. the fact of the matter is these are very sophisticated hackers and they can get into a lot of stuff as difficult as it may be. p careful what you say. if you don't want to see it on television with john fortt talking about it, you probably shouldn't type it. i don't think i've written anything about you, john, but i apologize in advance if i have. >> everybody must be talking about me. >> that john fortt. but i like carl. carl, nothing mean about you. >> we all like carl. >> who doesn't like carl? like, come on. >> kara, thanks. see you soon. kara swisher joining us from washington, d.c., today. you're looking now at a live shot of republican presidential nominee donald trump in washington promising a major statement at this campaign event. we're going to monitor this and let you know if any headlines cross. he has already started out talking about his new hotel in washington, which is going to get some attention today, as well. >> yeah. we'll keep our eye on that. meanwhile, we're also watching shares of amazon getting a boost this morning. analysts at rbc capital markets

upgrading the price on the stock from $840 a share to a round $1,000 there. tied for the second highest target on the stock, this as the company prepares for sunday's emmy awards going in with 16 total nominations. the analyst who made that call, mark mahay knee. great to see you. you've been paying attention to the pillars making up the fly wheel at amazon and alexis seems to be something gaining momentum. why do you think it has such a big potential here? >> okay. so alexa, what we mean by that are these voice-activated devices they have in the market. there's the echo, tap, the echo the most popular one, about $180, a small device. no screen, you just interact with it through voice and you can actually ask it to place orders for you on amazon. based on our survey work, it's not got only about 33% brand awareness against amazon customers so less amongst the

general populace, but that's pretty general given it's been in market for about a year. about 7 million units shipped so far. a data point in the survey said about a quarter of alexa device owners already are using it to more frequently purchase products from amazon. so this has the ability to be a prime -- a fly wheel driver for amazon's retail business in a way that prime in the past was as well. it gets you to purchase more products. your share of wallet and purse with amazon will continue to expand. this seems like they've got a hit on their hands in the early stages. >> don't you think the fact that, yes, 33% of customers are aware of it, but only 6% have rushed out and bought it, means that maybe it's not a must-have for people? >> yes, you're absolutely right. it's not yet a must-have. could bit over time? that's the question. the broader point of our survey report is we're seeing prime

adoption ramp pretty materially now. when we first started tracking this three years ago it was about a quarter of amazon customers were prime subscribers. now it's about 50%. alexa comes in and it's just another factor. amazon doesn't need any one factor, but it has a series of factors building together whether it's more third-party vendors on the marketplace, more products including groceries, now whether it's more devices that are tied into amazon and they're making alexa functionality common across multiple different devices. you now have 3,000 developer apps as part of the ecosystem, if you will, for aelectric san jose sharks and that's going to keep building like there's a new ecosystem that's being built across technology. don't tell anybody this, but it is happening, but it's alexa and it doesn't get that much appreciation in amazon stock but it will. >> let's talk twitter. up around 4% this morning, which is a pretty good amount for twitter, above 19 bucks a share at this moment. and this the morning after the nfl debut, which i was

surprised. i was kind of pooh-poohing it yesterday, they were going to have interface difficulty. but it looked great within the app last night, though i found it a little difficult to find inside the app last night. what are your thoughts around what twitter might have proven last night and where it needs to go from here? >> john, i watched some of that game on twitter last night, and it was an interesting immersive experience, the ability to watch the bills/jets game live and watch the tweets below it. it kind of added to the entertainment value. now, i just don't know how many more people are really going to want to do this and whether it takes that 66 million roughly u.s. monthly average user base for twitter and materially increases it or not. i think that's still a question mark. i'll be skeptical on that. we are skeptical on the stock. we're not buyers of it. that first experience was better than i thought it was going to be. >> the nfl is not a fat enough train to hitch your wagon too,

what is? what would move users then? >> it's an open question. twitter was incorrectly pitched as a broad platform. there's nothing nearly as useful as social about twitter as there is about other things like an instagram, like a snapchat, and like a facebook, all of which are materially bigger than twitter. this is really kind of a pr news wire service on the internet. they need to change the user interface, change the way people think about twitter, and maybe the nfl will do that, but then i'd also raise the open question of do people want to really use twitter for live streaming of events? the whole point of twitter and a lot of the internet was to make things on demand, where you take out the time dimension of the service. i don't know. it's an open question. i wish i had a great answer to how they double or triple their mau base. they obviously don't have it

because it's flat lined for six quarters in a row. maybe it turns the corner. i doubt it, though. >> one step perhaps in that direction, mark. we'll see. appreciate your time. have a good weekend. >> thank you. >> mark mahaney from rbc. intel shares rallying after the company raised its revenue forecast for the third quarter. the company now expects $15.6 billion in revenue plus or minus $300 million, up from a previous midpoint of $14.9 million. intel pointing to science of improving pc demand, some channel fill in. meanwhile, oracle shares slipping after missing on both the top and bottom lines last night. the ceo said currency moves after the surprise brexit vote were a major culprit. remember, oracle reports a little earlier than others before brexit. and execs were actually happy with the quarter overall, she said. now, guidance for the cloud business came up two points, but the overall revenue guidance that oracle gave was slightly

lower than street wanted and that was the main factor pulling the stock down last night during the call. when we come back, a lot more to come. regulators officially recalling samsung's galaxy note 7 after warnings over battery fires. man who ordered the recall, the head of the consumer product safety commission, will join us live. plus the future of daily fantasy after a long legal battle across the country. we'll talk to the ceo of fand l fanduel. and ken burns on why he has an historical obligation in his mind to speak out against donald trump. ♪ there's a lot of places you never want to see "$7.95." [ beep ] but you'll be glad to see it here. fidelity -- where smarter investors will always be. if only the signs were as obvious when you trade.

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this is the new comfort food. and it starts with foster farms simply raised chicken. california grown with no antibiotics ever. let's get comfortable with our food again. the u.s. consumer product safety commission issuing an pentagon official recall of the samsung galaxy note 7. join us is the chairman of the cpsc, elliott kay. thanks for being with us. >> good morning. thanks for having me. >> i'm wondering in the age of social media where news spreads so quickly, did samsung do the right thing in this case? i mean, back in july, you called a hover board recall of a half a million units huge. this is twice that size. we were hearing mixed things from samsung initially about the scope of the issue here. they were offer ing ing to do trade-ins before you announced

the recall. is this how things go now? >> it shouldn't be. that's not the way rerecommend it and as this case proved that's certainly not ideal. >> what is the ideal? what should have happened? >> what should have happened is the company comes to us right away and we can quickly turn around once we get the information we need the proper recall. it's much better for the companies because they get a smoother process and it's better for consumers because they get an independent verification that the remedy is the right one. >> what's your understanding why samsung didn't do that? had they not identified the cause of the problem? does the company need to know exactly what the source of the issue is before they come to the cpsc? >> no. the law is a very low threshold. once they identify any type of problem, they are not supposed to wait and investigate it. they are supposed to come to us right away and we can work with them both on the investigation and getting the word out. >> how much sooner ideally would samsung have come yo to you? we were seeing reports on social media and even out of samsung

about what consumers should do before the cpsc had said anything. i think it was almost a week ago we were first seeing that word out of samsung itself. >> yeah. for a recall to work properly, we need to know before the company is alerting the public, and obviously that did not happen in this case. thankfully, we're in a place now we have a good remedy in place whether it's the refund or the replacement. >> can you think of historical precedents to this one in terms of the degree of danger, the size of the recall, and the number of units that had already been sold? where can we go to history for something on that? >> i think when you're talking about batteries, you get into these arias, and hover boards is a good example. i think that was a perfect one. and my sense is that we're probably going to end up seeing more of this and that's certainly a concern of mine. >> why is that? why do you think we'll see more? >> i just think there's a lot of competitive pressures that are understandable to try to turn these products out. consumer demand drives smaller, thinner devices, and manufacturers are under a lot of pressure to meet those specs on a very tight time line.

>> of course this isn't just a samsung problem. we've mentioned several incidents with the hover boards and also hp had an issue with laptops at an earlier date. i'm just wondering if there comes a point where the cpsc does something more broadly about lithium batteries, because they are present in so many consumer products. >> yeah, and this is one of those things that keeps me up at night. we don't have the broad regulatory authority to intervene earlier, but we are going to take a look at -- with our authorities what we can do to try to bring all the relevant parties together to have a more forward-thinking view. in the manufacturing community in particular about how to address these hazards. i don't think this is the end of it, that's for sure. >> are you thinking of dell, kayla, that had the issue with laptop batteries? i might be. >> okay. >> in a perfect world, commissioner, i was wondering what this looks like for you. you mentioned you don't have the authority to do this on your own, but let's say, fast forward, one, two years and you have all these conversations. ma what's the result? >> i think the result is that

consumers have the confidence that they don't have to be concerned that if they use a product with lithium ion batteries that there's going to be a fire hazard. there's some pretty scary footage out there of what some of these fires and whether it was hover boards or phones, what these have caused. consumers shouldn't have to be concerned about it. there are hazards with products we're aware of and consumers can anticipate. you should haven't to look at a product like this and say, hey, is that going to burn my house down. >> thanks to you, elliot kaye, chairman of the cpsc, sending notice effectively to all types of companies, tech companies, too, during this age of lithium ion batteries. go to the cpsc first before you hit social media and talk to consumers. thanks for joining us. >> absolutely. thank you. >> quickly, john, i am thinking of hp. it was june 23rd they recalled batteries for hp and compaq notebook computers because of fire and burn hazards. smaller recall, about 50,000, but a few months ago. >> woet of them, i suppose.

up next, documentary filmmaker ken burns on why he has a reason to speak out against donald trump. and intel rallying after raising revenue guidance for the third quarter.

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for 216 years, our elections, though bitterly contested, have featured the philosophies and characters of candidates who were clearly qualified. that is not the case this year. one is glaringly not qualified. >> documentary filmmaker ken burns speaking out against donald trump at stanford earlier this summer. we talked to burns for an upcoming episode of "binge" asking why he felt the need to speak out so forcefully this

time around. take a listen. >> i wasn't speaking as the person who makes films. i'm speaking as a citizen who knows about history, who has always tried to be nonpartisan in everything. but in this case, i felt it was time. there was a circumstance where i felt the person running for president was so unqualified, and i am not alone. almost everyone in the historical position knows that to be the case and have written about it and talked about it and have tried to warn a populace sort of distracted and infatuated with a media circus. >> were you hoping to avoid giving that speech? >> very much so. very much so. it was -- it was very, very hard to contemplate, but there was something in my conscience that was nagging at me, and i felt like i had to speak out as a citizen. never in the history of the republic, for 216 years of real

contested elections, the election of 18 shushgs the first one between jefferson and adams and others that was really vitriolic. never had we had somebody so manifestly unqualified to do the job. >> so there's no historical antecedent in this country. >> in the history of -- there are antecedents other place which is you don't really want to contemplate. and this is not an opinion of somebody who comes from the left wing. this is the opinion of very, very conservative -- almost the entire republican intellectual intel yens ya has repudiated this person. >> you barely say thiz name. >> i don't say his name. it was important for me not to do that, to just speak to what i felt was a historical moment. and my obligation as a citizen, not as a filmmaker, not as an amateur historian, but as a citizen to say i don't think this is right, can we stop. we have seen in other histories

campaigns built on fear and fear mongering, and that you don't need that here. >> for people who respect your work, enjoy your work, who support him -- >> yeah, i say it's not going to change my day job. this is my opinion. you've got your opinion. that's what americans are about. and i think unfortunately we've gotten to a place where we are at daggers drawn all the time, that our relationship to who we are with have to do with our politics rather than our community. >> interestingly, our intention was not to have a political discussion with burns. he has a new documentary coming out on pbs about world war ii. the part of the discussion is about what you do when you have worked your whole career to have a sense of quote/unquote neutrality and then decide to go against that, what price do you pay. >> and for those who might not be familiar, there's this world war ii documentary. he's done the civil war. he's don the roosevelts. lewis and clark. thomas jefferson.

he is steeped in history and the american tradition. i wonder if people are able to separate that out in this partisan environment and see what he's saying about what it means to be american. >> you wonder if they'll be able to. i mean, people could watch that and say, yes, he is neutral in his work product. but hollywood generally leans left so, there could be some bias seeping in just in the company that he keeps. >> certainly the stanford audience you could argue was left. so trying to maintain some balance for those people who support trump in that conversation. but kent has obviously made up his mind. more with our interview with ken burns very soon. then on monday on the heels of the emmys, legendary sitcom director jim burrows. we'll talk content with the man behind "friends," "cheers," "big bang's" pilot, all of that on "binge" on hulu, apple tv. europe is closing as we speak.

>> deutsche bank really is the catalyst for today's selling news of the doj asking the german lender to pay $14 billion to settle a probe of its alleged role in the u.s. mortgage crisis is sending ripples across the broader european banking sector. royal bank of scotland, credit suisse, barclays all foreclosure today's trade. deutsche bank shares have lost more than half their value in the past 12 months. politics, the eu summit in slovakia is under way without the presence of uk prime minister teresa may. francois holland of france and germany's angela merkel defending the european project and denouncing the idea of disintegration post the brexit both. both leaders continue to face uncertainty ahead of their respective elections in 2017 as we see the rise of populist parties across europe. the national party in france.

the anti-establishment afd which defeated germany's merkel in her home state two weeks ago. she now faces another possible setback this weekend in an important regional election in berlin. just brings up the broader theme we've been talking about this week as referenced by many of our guests. the polarization of politics and the impact that could potentially have on europe's economic recovery. >> thank you. a worldwide phenomenon indeed. coming up, the iphone 7 is officially available. are buyers still going to turn out in force despite big changes? we'll talk to apple employee member 66 brucing tonazzini. and over unknown creative differences. [ crash ] and reunited three decades later for a tour that sold out in three minutes. and your cisco hybrid cloud handled millions of ticket orders without breaking a sweat. before all of this,

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i'm sue herera. here is your cnbc news update. a jordanian national was shot and killed today after he tried to stab officers in jerusalem. it was the late nest a yearlong wave of attacks on civilians and soldiers that have killed 34 israelis and two americans. parisian officials evacuated hundreds of migrants who have been living on the streets of the french capital for weeks. they say more than 1,000 migr t

migrants have been transported to temporary shelters. former house speaker john boehner has a new job, joining the board of tobacco giant reynolds american. boehner, who is widely known for his cigarette habit, generally smokes camel ultralights, which are made by reynolds. and a fire hazard has prompted ge appliances to recall about 222,000 top-loading washing machines. the recall involves three models of ge's profile high efficiency washers that were sold between june of 2003 and october of 2011. the company has received 71 reports of components burning or catching fire. and that is the news update this hour. back downtown to "squawk alley." john, over the you. >> thank you, sue. apple ceo tim cook welcoming customers to the apple store in palo alto just minutes ago. the new iphones are on store shelves today in limited quantities. if you didn't preorder, don't even think about picking up an iphone 7 plus.

those are sold out. let's get a little deeper on these phones p, watches, and those air pods. bruce tognazzini is principle at needleson norman group as well as employee number 66 at apple. noah craft is the ceo of doppler labs. gentlemen, good morning. >> good morning. >> good morning. >> bruce, i want to start with you. you say apple should not have taken away a second port. maybe they should have included a second lightning port if they didn't like that headphone port anymore, but i wonder, i mean, apple's arguing that wireless is the future. so if that is the case, at what point would it be okay for them to take away that port for that reason? >> never, because you need to charge the wireless. so if you're on a plane and your wireless is getting low, you're going to have to charge it and you may need to be charging the iphone at the same time. so and then not everybody in the world is going to want to go wireless just because it is yet another thing you have to

charge. they should have removed this century-plus-old jack but should have replaced wit a lightning port or usbc. >> noah, i imagine that for your business selling wireless audio devices, this headphone port removal could be a good thing. what's your take on apple's timing here with the iphone 7 on removing the headphone port, what that means for wireless going forward? is it too late, too soon? >> i think it's an amazing sea change in the industry. so first thing, thanks for having us. at doppler labs, we formed this company three years ago with the idea that the next great wave of computing is going to happen in the ear. we believe that, you know, to make computing more human, if you think about cultural references like her or "star trek," what's going to happen is the computer is going to move onto the body and because of audio as an interface, the computer on the ear is going to be a much more human way for us to interact. our perspective is we love that

apple removed the headphone jack not just because it really heralds in this future of wireless technology, but they made a big statement. they said, look, we're going to actually put more technology in your ears and really push people to interact with audio, siri, with technology that will do much more starting today. and so obviously for us, we think that's not only great for the wireless industry but a real step forward in computing. >> noah, they're on sale today, but how long do you think it will take for consumers to swap out their normal headphones and switch over to these at the price tag that they're currently being offered at? >> so, i think at $159 the air pods will definitely be a step up for a lot of consumers, but i think you'll start to see that people start interacting with these devices in a way that they probably would have never interacted with their ear pods. once you go wireless, we're starting to move into a world where people will feel more comfortable wearing computers in their ears longer and longer and

using it to interact, right? it's very different if i have something sut until my ears all the time that allows me to, you know, access a smart assistant or stream music or take a phone call with the tap of a button. i know a lot of people are talking about the aesthetics of the air pods and what that means. i know we were a little surpr e surprised to see the boom coming down like a blue tooth, but at the same time, i understand why apple did that because they're leaning in to siri. their next great move is to really make sure we're using siri all the time and using audio as an interface. we can see that with alexa. and for us that's incredible. we've been saying for years, you know, this is going to happen and we built our flagship product which comes out in november in service of that vision. the thing that happened to us recently is we've been shouting from the hills, hey, it's coming and the great news is now that apple said it we don't have to convince anyone of that anymore. it's really just going to be a race to see who creates the greatest technology in the ears. and for us that's much more than just a headphone. we think you recollected be

interacting with your world all the time with an in-ear computer, whether streaming music, taking phone calls, layering commentary over game, et cetera. >> absolutely. we had a four square, the chairman of four square yesterday said maybe it means you spend less time looking at your screen and getting more auditory cues p. >> yep. >> bruce, i wonder, though. we've been through the notion that design can derail something before. google glass sort of proved that. is there no danger to-that here? >> well, i'm not sure what you mean -- what you expect to be derailed. the fact is you can continue to use your existing headphones. it's just little more complic e complicat complicated. i think it's absolutely right that we're going to move into an era where you do wear things in your ears as well as on your wrist and in your pocket and all this data is being gathered at the most appropriate place and

forwarded to the other players. and we're going to have a lot of medical information that can -- you can do a great deal of data collection through the ear. so this is going to be -- absolutely going to be another revolution. and the ear will become very important. i don't think it will replace the cell phone. that will remain the central depository, but -- and it won't replace the watch, which you can glance at to get data. but it is going to be important third party, third point. >> and we'll have to leave it there, but of course we will continue to track how all of this works out. bruce tognazzini from neilson norman and noah kraft from doppler labs, thanks for joining us. >> thank you. >> thank you. when we come back, rick santelli will join us life fru the cm weshgs the santelli exchange. and, no buffalo last night as the jets top the bills. t what about those thousands of

fantasy football lineups? jobs disappear? how g it's what the national debt could do to our economy. if we don't solve our debt problem 19 trillion and growing money for programs like education will shrink. in just 8 years, interest on the debt will be our third largest federal program. bad news for small businesses. the good news? there's still time for a solution. ask the candidates for a plan to secure our future.

coming up today on "the halftime report," apple's incredible run. has the stock jumped too far too fast? a big call by goldman sachs five days before a key fed decision. two head spinning price targets on amazon. and former football star eddie george is with us today. he's mastered the gridiron,

broadway, now he tackles wl street. all top of the hour at "halftime report." see you in about 15. >> sound good, scott. anks. to the cm ex-group and rick santelli and kwet gete "the santelli exchange." hey, rick. >> hi, carl. in batman movies when the commissioner senses is there's a problem and he needs the batman, puts the sign up in the sky, the bat sign. look at these charts. let's look at charts starting early july for the dax. that's already making its move. it will be closing most likely at the lowest level since early august. look at the nikkei. it's not quite there, but it's not far. s&p here, fairly close, too, six, seven points, and we've dropped to levels we haven't seen since the beginning of july. those are the market's version of the bat signal. why? because i'm telling you, soft equity markets seem like they're working their magic again. of course it's right on cue. it probably started when mario

dragge failed to deliver more even though he didn't say he was going to do less. even today's "wall street journal" points to the second guessing, rethinking of negative rates, but that is all will most likely disappear. chris ruppke, who knows as much about the japanese markets as any, was my guest today. he was talking about negative rates. i asked him about ben bernanke and stan fisher. they seem to be laying the groundwork for a possibility of these rates being used as policy tools in the u.s. i can't fathom why. you know, i understand the experiment. well, i guess i don't really understand the experiment. i am so sick and tired of the notion that they have to do something because congress isn't. first of all, it's a really bad reason. second of all, what they're doing is experimental, which takes it into a new realm of i don't understand it. my guest also pointed out that negative rates above and beyond the notion that they're unproven

and could be highly dangerous, try explaining that to the end user, the consumer, the citizens of these countries pip know that in particular -- yesterday i saw the president campaigning talking about how great the economy is. how are citizens of this country going to go from that to potentially needing negative interest rates. not only is it confusing, it seems everywhere it's tried the outcome is exact opposite of their models. they're stashing dough instead of sending it. kayla, back to you. >> thanks so much, rick. we'll get answers in a few days on the fed. twitter making history last night with its first ever live streamed nfl game. coming up, someone who knows a thing or two about disrupting the status quo. fanduel's ceo joins us next. everyone said it's so hard to be a musician, but i can't imagine doing anything else. now that the train makes it easier to get here, the neighborhood is really changing. i'm always hopping on the train, running all over portland.

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after some extend the scrutiny over its legality, daily fantasy sports is back in new york just in time for football. joining us as week two of the nfl season kicks off is the ceo of fan dual, nigel. we should disclose that comcast sports ventures are investors of fanduel. where can people find you state by state? >> we're on-line in nearly 40 states. we're back on-line in new york. we obviously had to go off line earlier this year as a lot of headlines around that, but we passed legislation in new york, passed legislation in

massachusetts, and actually in eight other states this year, so we're on-line in all the large markets. >> new york have taken an approach if you really want to regulate it at a detailed level, and others like virginia and ini understand ha-- indiana, wester this is legal. it's taking a different approach. >> has there been a notable dent in customers because they fear they are doing something illegal even if they're not? >> there certainly was last year. we had the headlines last year. a lot of people -- they all left. even besides those states, some people were, like, is this illegal? we have a lot of, you know, brand damage last year.

we're in the process of bringing those people back. >> you had -- what's the future of spending, influencing the public consciousness? you probably can't keep -- >> there's a bit of a reset. >> we didn't do a good enough job of why people are playing. the fun and the camaraderie and the trash talk. people love the research, the live scoring. we focused on the money. what we want to do is broaden that item and explain all the reasons people play. >> part of the reason why you spent so much was to shift some of that awareness away from your main rivals, draft kings, to get people playing on your platform instead of theirs. why not just combine forces? >> it's a competitive market. i think last year, and true for nearly all start-ups last year. it was all about growth. everybody was, like, grow. that's all people care about.

investors don't care about the bottom line. this year for every start-up it's like, no, things have changed. i think what we're seeing is a shift there as a focus of profitability and also what you are seeing in the industry is cooperation. last year it was all about everybody for themselves. whenever october hit, we were, like, wait a second. the biggest threat this industry does not come from each other, it comes from people killing the industry. we actually, you know -- we actually cooperated particularly in the -- >> when the head of draft king says a merger remains an interesting idea, do you agree? >> we have had discussion for a long time. i can't make any forecasts. we're trying dpo the same thing. we're trying to make sports more exciting and trying to engage sports fans, and so, yes, it's always going to come up.

if there was -- it was better to do that together, then you would do it together. even today we cooperate very, very closely. where it makes sense. >> you've had to. >> we've had to. absolutely. >> nigel, we hope you'll come back. good to see you again. >> thank you. >> when we come back, donald trump finally admitting the president was born in the united states. that's next. [alarm beeping] ♪ ♪ ♪ the highly advanced audi a4. ♪

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donald trump wrapping up a speech in washington. let's get the details. >> donald trump has just said one thing that's false and one thing that's true about president obama's birthplace. let's take a listen to both of them. >> hillary clinton and her campaign of 2008 started the birther controversy. i finished it. i finished it. you know what i mean. president obama was born in the united states, period.

>> now, the fashion thing there was that hillary clinton had started the birther movement. that's not true. she didn't. in fact, donald trump used it to create his national political profile. now, why did he say that it's not true today? well, donald trump in november is facing an electorate that is stacked against him within the non-white community and college educated white americans at this moment. millions of african-americans believe that the birther controversy was not only a politically motivated line, but also a racist attempt to undermine the first black president. donald trump needs fewer people to believe that to be elected. hence, the statement today, even though said he precisely the opposite last night by saying he doesn't answer the question of where president obama was born. >> you said it's electrified that divide. john, where does it leave the tone of questioning for the first debate? a week from monday. >> well, i think it eliminates

the wild card of donald trump coming out and saying something utterly new on this subject in the first debate, so in that sense i think he disposed of that. some people in the obama world had thought that he was going to use the first debate as the time to roll that out. it's already gone. >> reports on that will continue all afternoon and tonight. john, thanks. that's it for us here. let's get back to headquarters. scott wapner and "the half." carl, thanks so much. welcome to "the halftime report. eye eye i'm scott wapner. this hour the apple rally, the stock on track now for five years. has that run been too far too fast? with us for the hour, stephanie link, josh brown, sarat satee and john nagarian. too far too fast? >> no, no. i would hedge out, judge, but i wouldn't trade out. in other words, i wouldn't sell ou