on the way out. ♪ love, exciting and new >> i'm melissa lee. see you back here tomorrow for more fast. . my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a little work and i promise to help you find it. "mad money" start now. >> hey, i'm cramer. welcome to "mad money." welcome to cramerica. people want it make friend, i just want to make you money. so call me at 1-800-743-cnbc or tweet me @jimcramer. does faaa have a long way to run?

f-a-a-a is my on the fly ak kro nim for face back, alley mahbuba babrakzai nasdaq pull volting .92%. we have to talk about how the faaa stocks got their groove back as we head into the first quarter. first, the stocks rally today do with an internet round up from jpmorgan that raised a bunch of price targets for my old acronym. fang. remember? fang. fang. facebook, amazon, netflix, google. investors returned to the group because of their love of growth, the magic elixir that makes the stocks so irresistible.

jpmorgan raised the stocks to have 2017 year end alpha bit formerly known as google. okay. and it is only about $800 now. i'll tell you about that in a second. facebook is currently at 128. they took the price target from 170 to 175. amazon gets price target raise from 925 to 100. and netflix, which is at $97 goes from 116 to 1126. in each case the price targets boosted the stocks higher during the day.26. in each case the price targets boosted the stocks higher during the day. i know what you're thinking. 2017 forth quarter end targets? we're not even through 2016, what is that hog wash? real growth investors don't particularly care about high-end numbers. they always look expensive with near term estimates but if things go right they will turn

out to be very cheap once we get to what is known as out years. how cheap? alpha bit, parent company of google, is selling for 19 times estimates which is the same price for earnings ol of the average stock in s&p 500 even though alpha bit has low term growth rate. i say that's crazy cheap. but tonight, web bush, brokerage firm took alpha bit to outright sale knocking it down hard after that great run today. facebook is cheaper than alpha bit, relative to long-term growth rate which is how you have to think. 30% selling for 25 times earnings and while the miscalculations are video ads has indeed hurt the company's capability, it was actually really not an important metric as of as other metrics and apparently we are told that advertisers took many to use facebook as much as of. amazon and netflix i'm finding these more problematic.

jpmorgan came up with a blended formula involving gross value in the sum of the parts which takes into account amazon's web service answers by that intriguing combo they got to their $1,000 price target. that's not nearly as problematic as tortured netflix valuation that this arrives at by putting price tags on the company's international revenue along with extreme earnings before interest taxes and amortization, yuck. finally, there's alibaba, this is how i got the faaa. alibaba, not formerly covered, but it didn't stop him from val oouing at 135, up from the current price of 108. i was obsessing about this call all morning. not because they once again failed to credit me for coming up with fang. it's okay. i'm zen like about this. i'm in the now and present. i saw the judge skop scott

wapner. i had to crash the set talking about why the group on fire and why i'm renouncing fang for faaa. the consensus is pretty clear right up to the top, though. as my old friend, portfolio manager at taaa put it -- >> i would say this over all about fang. fang in a 2% gdp world when these companies are going 20, 30, 40% even if that growth is slowing which has been a concern for facebook and google, i think that these are still, you can still own them, if they were to pull back i think would you want it absolutely own these. >> she is almost totally right. you see, i immediately came back and made the case that faaa has a long, long way to run. just like "the sound of music." you know, tea, a drink to have with t-mobile and sprint and verizon.

point blank, say amazon is now disrupting old buddy pete point owed thought amazon prime is talking. that's what he said. that's prime auking. and that's true. because i find myself watching more and more amazon and less and less netflix. narco season 2 is amazing. let me tell you how it ends. no. we pretty much agree that amazon's gotten expensive even as i mentioned the legendary bill miller says the stock would double in three years. consensus, you have to wait for amazon to come in, but that's like waiting for godeau. i'm sure some of you are thinking wait, are we returning to the nair why market of 2015 where fang and couple accolades are responsible for the upside? where fang and couple accolades are responsible for the upside?5 where fang and couple accolades are responsible for the upside? 2015 where fang and couple accolades are responsible for the upside?wir why market of 2015 where fang and couple accolades are responsible for the upside?r why market of 2015 where fang and couple accolades are responsible for

the upside? why market of 2015 where fang and couple accolades are responsible for the upside? where fang and couple accolades are responsible for the upside? where fang and couple accolades are responsible for the upside? where fang and couple accolades market of 2015 in fact, here is scott wapner with a question that uses the biggest market cap stock out there. >> can apple and fang go up together? is there enough money to spread around? >> with oil going down. >> wow. quick. >> the answer is, none of these as, none of them stand for apple. we don't know if you can have both go up. apple's add two down quarters so it is no longer a classic growth story. and faaa has a long, long way to go because it is a classic growth story. even i'm sure some of you are just plain scared that these stocks are inflated by cheap money and could crash the moment the fed titans as donald trump described just last night. >> believe me, we're in a bubble right now. and the only thing that looks good is the stock market. but if you raise interest rates even a little bit, that's going to come crashing down. we are in a big fat ugly bubble. >> i look at things differently, though. i think these companies have the

ability to grow for years and years and years. with the exception of alpha bits rumored interest in acquiring twitter, faaa represents the complete package. in fact the idea that alpha bit among a host of others with disney and microsoft might be interested in buying twitter is seen as nothing more than an act of pure desperation. again, if you're look at twitter as it is now, fun place it tweet, sound clever, then you're right. or maybe of course anonymously talk trash too. it's a little expensive at 23. but if you look at twitter as the customer retention weapon and prekikter of consumer behavior, it might actually be cheap to have some of these suitors. even a half dozen points higher. maybe more. maybe ten times. that gets it to 40. i don't think so. but that's where it's going. that's what people say. remember what twitter can be. you clean up the platform by making sure that everything is verified. no more blind tweets. make it less terrified when you sign up. you make it easier to direct

message and suddenly you have something that can be used by sales force up and then it's artificial ib tell generals called einstein to help proctor and gamble help figure out what you might want to buy before you even realize that you need it. remember facebook already knows more about you than anybody but twitter cleaned up can be a reasonable stand-in. alpha bit could make it worthwhile for them too. microsoft and disney? not clear how they would use it. why it would not than good for shareholders if they try to bid for it. what really matters here is bottom line. we're back if fast growth mode. which is a function of the federal reserve admitting that the economy is slow which in turn green lights the kinds of stocks every single time. you have to decide if they are still worth buying up here. we own facebook and alpha bit, yeah. you may still know it as -- these are the ones, original fang. i think am don is too pricey unless it gets hammered.

don't hold your breath. i feel like we missed alibaba. i guess it's more like fang. but remember -- oh, trust me. i believe faaa does have a long, long way it run and only one or two of these stocks makes a ton of sense to me that's north part of do ray mi despite the newly dramatic outperformance. i did it. brian in jersey, brian? >> caller: tim, i love your show. i've been watching for many years. >> thank you. >> caller: thanks for what you do for us home-gamers and hoping us double averages. >> fabulous. thank you. >> caller: i hope your tomatoes is as good as our poert folios this year. >> well, i have it almost every night. >> caller: the new camera and karma drone look like the real deal. >> yeah, but when you're talking about competition coming in, now

i felt that after that you have to slow down the excitement for go pro. i still think it can work its way a little higher into the holiday season, but i'm not crazy about it. all right, do ray mifaaa. faaa. faaa. faaa. rogers and hammer steen really td going, didn't they? back in faaa mode. while face back, alpha bit and especially amazon are not treat. now alibaba, even though that's from china. 8.9 million households in the u.s. own an rv. how can you make a money from the trend? i'll clue you in. can elf be a thing of beauty after its first day of trading? and fabulous long-term investment that can help immunize you from the gyrations of the economy. and two different people on the subway.

two different people. you'll have to take a look at that. stick with cramer. >> don't miss a second of "mad money." follow @jimcramer on twitter. have a question? #madtweets. send jim an e-mail at "mad money" at cnbc.com. or call 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. still paying for your home when you should be enjoying your retirement? if you've paid off at least 50% of your mortgage and you're 62 or older, a reverse mortgage might be the answer. a government-backed reverse mortgage stops your mortgage payments and gives you steady tax-free income. let the home you've taken care of, take care of you.

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some people think that wall street only works with one guy, money. that's patently false. why? because plenty have been worshipping thor these days and thor has been pretty good day to its followers. no, i'm not talking about thor played by chris hemsworth in the marvel movies. motor homes are under a ton of different brands. but the one you might know is air stream. it's been less than a month since we last communed with thor here on "mad money." since then the stock was dragged down by the market widespread sell off earlier this month.

sure enough, should have been what you vud have been buying as everyone panicked in a sell-off. thor had a monitor 24-sent earnings off of a buck 33 basis with higher revenues of 32.2% all year and double of last year. thanks to the third largest maker of rvs. that's why thor fell to an all-time high. i wouldn't be surprised at all if this one has much more room to run. let's check in with martin, from thor industries. welcome back it "mad money." >> thanks, jim. glad to be here. >> you just finished up open house september 19th, i would like to know what you're thinking. i would like to know what new items have you. what will make people want to have a new thor? >> for us, we look at attendance. and record attendance. dealers came from all over north

america but really all over the world to see the 500 units we had to show them. helps them plan for their year. virtually every display we had from keystone or montana with their new front path to the air stream with the new base camp travel trailer, every one of our brands had something new that got dealers excited and really helped them plan for the future so hearing all this from dealers we're excited and looking forward to a great fall and really good next year as well. >> i know you love to keep things separate but i'm sure there are qualities that millenniums want that you could insert into some of the vehicles that will make it so younger people like them. >> yeah. just a lot of our companies are into the technology. we have great partnershipes with vendors. looking for the new electronics. new features. new leveling systems. things that just make it easier for people po go out and camp.

people don't have as much time so for us we have relationships with vendors. we can help them and they can help us as well. in this short period we learned a lot and shared a lot of best practices already. >> one of the things i love about you is that you are very transparent and have you a terrific q & a. you noted previously there was a strong demand for rvs in the west coast region. is that still the case? and do have you enough capacity? >> definitely the west coast is waking up. i have talked to people that, california was 12% of the rv market prerecession. it dropped down to about 6. it is coming back. dealers with me last week definitely said that california is coming back. we're watching retail growth every month. we're heading into a big show at pomona fairgrounds and dealers are very optimistic. you have pendleton, oregon with keystone. a plant in nampa, idaho with heartland.

we are opening another line in idaho. with jayco we have a production facility in twin falls, idaho and products are looking at expansion. whether it is building factories, buying facilities or looking at what our best openings are out west. right now we've got everything geared up for more production. we are looking ahead. >> i thought it was interesting, we are waiting for housing to return to where it was before 2006. it is nowhere near there. but not rvs. it is well past it. >> yeah. really picked up quickly if and a lot of it is consumer confidence. finance, as you walk through our booth last week. there are more lenders in the rv space. whole sale and retail. these are good signs for consumers. that along with watching younger buyers flock to the rv lifestyle has helped give our dealers the confidence to buy more inventory

and to sell more at the shows and it's been definitely a positive for us. >> can you talk about the idea that maybe at a certain point you're very, the industry is not that consolidated but you are a consolidators. at what point do you think antitrust would say, we can't have ford buy any more. they own enough of this market. >> you know, we're not there yet. they is still room inn motorize and this is a different industry. dealers have the power. consumers really are the ones that choose the product. and for us, we really try to design product the consumers want it buy. that's what helps the retail turn. that isn't been an issue and at some point we will see that when we come to it. >> my wife and i were at the eagles game this weekend. we were shocked. just a huge number of rvs painted eagles. much more than i've seen in forever. seems like each year there are more and more. gi to your website and there's a terrific video.

younger people cammiping out in oregon. seems like there's an explosion with younger people where older people didn't think it was about to happen. >> yeah. talking to dealers we are hearing that the younger consumer buying entry-level trailers, you know, product less than $15,000, but really the entry level motorhomes are exploding for us as well. price points under $70,000 and they are going to football games, tailgating, their kids' soccer games. using it for shorter camping trips. using rvs in a different way that has resonated with a younger buy earn we're really excited about that. for me that's the long-term of the industry. if we can get people in at a younger age and keep them happy and give them a great experience in the rv industry, we can hold on to them for 30 years. we watch people buy an rv and trade through the cycle every three to five years so younger

buyers really excite the entire rv industry. >> last question. in your rv industry conditions remain positive, domestic travel offers fewer risk than international travel. we see the airlines go down convincingly. a lot of that because people feel there is more risk to international travel. it is going away, not just airlines waiting for it to get better, they are going to you. sfrs. >> it's become tougher to pfly. >> yes. >> whether it is u.s. on international, it is more difficult. for someone who can have an rv, load it with their personal items, make a decision to take a trip on friday afternoon. and whether they go 10 miles or several hundred, it is getting way. getting away from their day-to-day. and there is so much in the united states to see and canada. that people are finding these locations and going no the mountainess and great lakes.

going to a local camp ground. just getting way and relieving their family of stress. uniting their family. just been a great way for many of our customers to really explore the u.s. >> you are spot on. great when you met us, just thrilled to have you back on what a great quarter. that's bob martin, president and ceo of thor industry. great work. "mad money" is back after the break. people talk about deals on their auto insurance. wouldn't a deal involve two parties discussing something?

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last week the ipo market caught fire with the grand total of eight new deals. that's a pretty torrid pace. now though the deals are coming hot and heavy. emphasis on hot. take elf beauty. e-l-f beauty, which is elf. e-l-f. which is priced at 17 bucks last thursday. then up 55% to close at $26.55.

since then pulling back slightly. when the stock comes out of the gate this strong, you know me, i like to dig deeper, get a better handle on the story. when you see this deal you need to figure out if it has more room to run or if it is a stock that moved too much and now seems to be just too dangerous. so with that in mind let's play know your ipo with elf beauty. which isn't about elves like the little keebler guys. eyes, lips, face. it first seems like a pretty straight forward story. elf is a cosmetics company that sells relatively low-cost make-up. everything is of bucks or less. for, you guessed it, eyes, lips, face. you can find product on-line or the shelves of walmart, target, cvs. cosmetics are one of the themes we keep coming back to on "mad money." why? make-up is taking on new importance of the era of the

selfie. where you can't go outside without putting on your war paint for fear of getting caught in a picture looking less than your best. and some have been caught lately. in this selfie-filled environment, elf has become one of the fastest growing make-up companies in america. making cosmetics accessible and affordable for all women. not to meng for men who like to give themselves a little extra flair. even i am not immune from the selfie bug. i happen to have taken one on the subway today. nothing like a number 5 selfie. i wasn't happy because i hadn't gotten a seat. but who does get a seat on the subway these days? wolf. apt that something? wolf doesn't even need make-up. upset when when i saw that. back away from self, to elf.

just because their merchandise is cheap doesn't mean it's garbage. there are breathing products at bargain basement price possess. take that off the floor. i love that stuff. how do you use this? i don't know. anyway, appeals to consumers who become frugal since the great recession. to me it is like, you know, you would use a paint brush. i guess that's what they do. elf beauty started off as e-commerce play over a decade ago. selling its products solely over the web. and in some ways they still have the attitude of an inters in company. all of its new products released on-line first. then selling most popular at brick and mort an distributors. at the same time they've got a customer innovation based model. making sure the company is selling the right kind of make-up at the right times. this is important. elf's customers have realtime feedback on social media as well as their own popular website. a company that makes that exact same information, uses it to figure out the best way to

change their existing for new ones. and like anything else beauty relating, cosmetics are hostage to the whims of fashion. you want to get to market as quickly as possible before taste goes out. elf beauty, take a product from, get this, creation it launch, in as little as 20 weeks. 27 weeks is average. thanks to the rapid development process in leading supply chains. someone's got a theme. they've got the stuff in the stores. beyond that, elf beauty has the number one website by revenue and traffic spent by eye ball. pretty much any other metric you care to mention. in addition to selling product to big national retailers, like target and walmart, elf has its own stores. as of last month, only 12 locations owning or opening soon. maybe it could be the next sephora. well, sephora has a lot of properties. elf delivered revenue growth

more than 21% year over year. still it is a pretty fabulous number. on top of that the company's gross margin what it makes after the cost of sales has been expanded dramatically. that's what buyers like even more. risen by 420 basis points to 56.9%. they make a lot of money off this stuff. rapid revenue growth expanding margins allow elf to turn a small profit last year. something setting it apart from other fresh-faced ipos. they will make a lot of money. but the company is swelling back a loss again the second quarter. how much do they make on something like this you think? i guess you got to be able to open it. seems like an impressive company. what about elf the stock in this is where i think we got to get a little more careful. as compelling as the story might seem there are a number of reasons why the stocks aren't actually at this point not bought. first and for most elf beauty was a private backed ipo in january 2014 the company put a

by tpg group. tpg growth is a private equity firm. tpg seems to have done real good job of growing this company. installing a reliable ceo and generate fabulous growth. however when have you a private equity sponsor, these days you to be careful. why? because when these people ring the register they typically don't do it all at once. stock tends to trickle out over time and in a slew of secondary offers that flood the market with supply tending to push the market slower each time. even after the ipo, growth and the old parent company still have roughly 62% of the common stock. as long as tpg holds at least 30% of the company they are allowed to appoint three members to help the board of directors as long as there is a majority shareholder, regular shareholders don't have a say in managing the company. that's less than ideal. real problem is when tpg unloads its pock. potentially unloading the stock.

that's what i call a sliver deal, causing the stock to spike dramatically on its first day of trading because there aren't enough shares to go around to big institutions. hence, 55%. then after it is bid up over time, private equity guys come out and sell the rest. generally at much higher prices than if they sold as part of the ipo. we don't know where or when tpg will trim the rest of the steak but with we know rest of the firms raise as soon as they can. so it is definitely an overhang you need to keep an eye on. ultimately a bit of a lid on the stock. even after its big first day running elf doesn't seem that expensive given its growth rate. we have to compare versus the growth rate. not a static absolute but realtive. earnings here are still a little unstable. but if we judge this company on the price to sales bases, elf selling for just under six times

last year. when you consider that elf has a fantastic growth rate, faster thanne estee lauder, not too pricey but not a real bargain. no real bargains because of the selfie space because of the scarcity value because of self absorbed into what wr to invest. where do i come down? here is the bottom line. a concept with tones of room to expanse as more and more people become aware of this brand.s of expanse as more and more people become aware of this brand. sadly the stock did rocket higher out of the gate and i bet you have a chance to buy into weakness. somewhere down the line, election oriented, who knows. if you're patient and wait for the private equity backers to unload the rest of the gigantic position later on. you know what, i want it in a lower level. while you wait, why not pick up ulta salon which pulls back nicely and down 35 points from all-time high and remains the

ultimate nonamazon beauty investment. kobe with pennsylvania. >> caller: hey, how you doing? i'm curious where you can see volvo lien headed from here. >> i don't there is that much there. i saw the deal come and maybe it does something exciting later on but i don't think there is all that much to say about it. i didn't think it was interesting enough to comment. i did want it focus on it. let's go to roger in new york. >> caller: i own stock in proctor and gambles. they are die vesting into their cosmetics business. they offer an opportunity to trade in shares of proctor and gamble for shares in the new company, i think it's going to be cold cody. >> yeah. a merger thing.

>> caller: they anticipate the cells dissipating at 6 or 7%. >> we sold proctor because it move sewed much. but if this thing comes in, proctor is a really good situation. i'm just not as excited about it having seen it and run so much in market that really favored high growth, not low growth. be aware of that that. welcome to the selfie generation. we need to look good for impromptu posts from the subway. right, will? he is a younger guy. what am i going to do? he will work better. consider elf wanting to pull back after this run. while you're waiting, i think you should pull up cramer fade at a discount. bristol meyers is coming down this year. i'm checking the company's vitals when we go off the chart. you know i don't care how you vote. i don't. i care how you invest. one of the issues in last

night's debate could ip pact your portfolio. i got all your calls rapid fire in tonight's very special edition of -- the lightning round. stick with cramer. cdw brought i.t. orchestration to printing, dramatically increasing print security with enterprise printers by hp. which is great, unless you're a corporate spy. unsecured printing makes your network vulnerable. enterprise printers by hp help prevent costly security breaches that can compromise your network and reputation. so i'm stuck spying the old fashioned way. hey. i'm not spying. secure printing by hp. i.t. orchestration by cdw.

stick with cramer.

every tuesday we devote a full seg tomt analyzing charts of various stocks because even though i'm an technician at heart, they need a professional chart watcher. i recognize there is a language all its own and occasionally you can get a read of what it's saying if you have a good interpreter. we have experienced in recent weeks, this is exactly the kind of moment when the charts tend to be the most helpful. don't get me wrong, when it comes to investing i am and will always be a fundamentalist. i like to track what is going on at underlying companies. astensably means they sometimes deviate from what is going on with the stalk. but the holy grail stock picking is when the fundamentals and charts are saying the same thing. which brings me to an old favorite. cramer fave bristol meyers, bmy. can you follow along our moose

before we made them by subscribing. totally immunized against the gyrations of the economy or actions of the fed or price of oil these are all things that move stocks. however every stock has an achilles heel and sometimes bad things happen to good companies. its oncology drug the beginning of kaug crushed the stock sending it down 16% in a single session. that's not supposed to happen to bristol meyers. people lost faith in the anti-cancer franchise. believe it is carved up by competitors and the company doesn't have any offsetting drugs. we talked about this a couple weeks ago. i said you're getting a good long-term buying opportunity because the stock has overcorrected to the down side but i also suggest you might have to be patient while you wait for bristol meyers come back. the stock is rerated downward as its major cancer chan fries loses its luster. if you want to start a position,

do it small. that's what we intend to do for action words. maybe though, we won't have to be as patient as i had expected. why? tonight we go off the chart with the help of tim collins. my colleague at real money.com. collins thinks it might be toward bottom. i think that's premature but let's see what he says. no guarantee it is done going down. but collins likes the risk reward and rebound. let's start by looking at bristol meyers daily chart. you can see when this went off the rails. look at that hole. that was in august after that clinical trial data that i mentioned. painfully falling through its short term 50-day moving average which caused a ceiling of resistance now for the bulls on the way back up. given that 50-day moving average is up 7 bucks from the stock's current price if it moves from here it here i call that a high quality problem. ever since the big august break down collins points out that

bristol meyers made attempts to work its way higher but every time the buyers work their way up they are overwhelm bade duluth of selling. can you see that. every time what matters here though is that this selling seems to have created around the past few weeks, around 55. eye cording to collins, $55 is key battle ground for bristol meyers. this could create the opportunity for a breakout. just look at the trading channel. the high end of the range keeps coming lower. okay? to the point where the resistance is a dollar above the support at 55 bucks with the range that narrow collins believes the time is rapidly approaching for bristol meyers to either break down or break out. as long as stock holds to $55, they can push to the ceiling and work its way higher. but and this is a very big sir mix a lot size but, if bristol

meyers closes under the crucial 55 level, if it breaks down for a come el days in a re, collins says you have to throw in the town. holy cow. do i have a towel? oh, geez yeah. look at this. you're going to have to throw in the towel on bristol meyers. if it breaks through. perfect timing. anyway, upside should be more likely. there is the oscillator at the bottom of the chart. take a look. this is a momentum indicator that technicians use to term when a stock is overboard or oversold. pushing higher the last couple weeks. from low levels to center line. he likes that and they did it quickly. even if bit of yol meyers was trading side ways. that's what is known as bullish divergens. that goes up, this does nothing. and very positive. just move up and anticipating move up in stocks. so that this is a good four

runner precusser. then the moving average convergence. that's up top this time. that's a tool used to detect change in the trajectory. the line has been slowly trending higher as stock is trying to put in a bottom. another sign a rally could be imminent. just remember if it breaks down below $55, that's when the fundamentals are saying because of that problem with one of their drugs. however he sees this as $2 down, $3 up. $3 to $6 up. $2 down. that is pretty compelling. for you traders out there. take a longer view. all right. check out bristol meyers. what we see here is very interesting. not only does the stock see the bottom at 55, but that was also the level of bristol meyers a little over a year ago. as decline turned into a rally. in other words it held that level before. maybe it holds it again.

on the weekly chart this stock remains in the extreme oversold territory thaents and that's based on the gralt cast that's lower. at least you can't go much lower. bristol meyers made, new pad enfor us here, a hook better. one we haven't talked about at all in the show. just like every other technical analysis, it is called a hold because it looks like a hook.ol because it looks like a hook.kl because it looks like a hook.d because it looks like a hook. because it looks like a hook. simple. thighs hook patterns tend to play out positively which is good fluz. closing on the dotted line on a weekly bases, which is it can do if if it hold at its current level through friday. there is so much damage in august, that bristol meyers has become a short term story. the daily matters because there is such an extreme dislocation, and when i say extreme, look at

this. that is horrible. that brings us to break out or break down trade. not necessarily trying to call the bottom bristol meyers. i think that's smart. but he is saying the stock could have nice upside here it it cracks resistance at 57. after that, smooth sailing until 50 which is now 62. on the other hand, collins likes that you can continue your down side. if bristol meyers dropped, his thesis is broken and he would be a seller. that's why i'm not buying for travel, we are buying it hope weg get a much better price especially better yield. here is bottom line. i think bristol meyers represents the fact of long-term invest the. after big august wipeout i think we have to wait for a while for a rebound. however the charts, suggest that maybe just maybe bristol may be bottoming down here. if that's the case then the risk reward. at least for traders may be too attractive to ignore. 6

it is time for lightning round.

and then the lightning round is over. are you over? time for lightning round. start with jenna in maryland. >> caller: hi, quick shoutout no my teacher mr. marsh. what do you think about the stock paenera? >> i love that shoutout. action alert. special bulletin today about, including paenera, and why the stock is weak. we are talking about the idea. sadly the whole restaurant group is under fire. that's what it is. jerry in arizona. >> caller: mr. cramer. my stock is cyber arc. >> second favorite. favorite is fort net oh, know and that ladies and gentlemen is the conclusion of the lightning round? >> lightning round is sponsored by td ameritrade. new alert system for whenever anything happens in the market. kid's a natural. but thinkorswim already lets you create custom alerts for all the things that are important to you. shhh.

alerts on anything at all? not only that, you can act on that opportunity with just one tap right from the alert. wow, i guess we don't need the kid anymore. custom alerts on thinkorswim. only at td ameritrade.

look, i hate politics. but there are some issues that we genuinely need to grapple with as a nation. so how about a real debate? let me give you an example. donald trump constantly talks about keeping jobs here in america, which i think we can all agree is a goal. but at the same time there is a counter argument to this. putting free trade into some context. these jobs overseas have an upside for the american consumer. lower prices suggest about everything. it's a bargain. some would say unfoley is a bargain. but this trade-off is real and

needs to be both explore end analyzed. let's take the auto industry. trump ford for sending jobs to mexico. ford has done that. but so has virtually every other manufacturer. ford was just easier to google. it is important to note that within a small radius of where i go plant were pretty much where on earth including toyota, honda, audi, benz, bmw. mexico manufactures about 3.4 million cars a year. that is rising to 5 million in a couple years time. they are the fourth largest manufacturer of auto partds second to u.s.

donald trump strongly opposes nafta through the night and tried to link to hillary clinton. but secretary clinton didn't go there. she talked about jobs that nooe need a higher level of education and jobs lost to mexico would have likely have had. what is not on the agenda is the benefit to american workers for deals from nafta. we get different stuff. all that is simply made mexico an even cheaper place it build cars than anywhere else in the world if you want it tap into the american market. a trading line shoots up there. doesn't matter if it is from detroit. the average mexican worker toils for roughly $3 an hour. no uniones. very little environmental protection. state-provided health care. if you're a share shoulder you want the companies you investment the most population

answers south of the border for immediate poost and they would be immediate. more important if you're a consumer, mexico is kept down the price of all cars because of these low costs. this is just one industry out of many that they've done that. so we lose manufacturing jobs to mexico. but in exchange everyone gets cheaper stuff, including essentials like your car. that's a real trade-off and we need to talk about it rather than just pretend it doesn't exist. do we's lou americans to commute to jobs further from home or are there enough jobs to go around without the outsourced commissions. nafta as well as other trade agreements made clothing very cheap. so you can now look like someone doing okay. that's important for a job interview without spending an arm and leg that you might not have but the once vibrant textile industry is decimated. jobs themselves are low skilled and low paid. we want higher skilled jobs to replace them but we don't always

have a good enough system to teach people the skills and there aren't enough schools to produce highly qualified workers. at the same time the countries that take our jobs, like mex cone and china, create a huge amount of pollution and they get way with it. should there be a pollution tax? they take our jobs. is that enough pave back? is it fair? these are the economic questions we need answers to. they are the questions you should be thinking about when candidates discuss trade but they won't come up in this presidential campaign. it's our loss. i just wish american politics allowed for this kind of rational discussion. we should be better informed to make smarter decisions than we are able to now. stick with cramer.

just for you here on "mad money." i'm jim cramer. see you tomorrow.

lemonis: tonight on "the profit"... tad: are you guys hungry? woman: yes. lemonis: ...a veteran caterer has been feeding chicagoland for almost 20 years. tad: i got hamburgers. i got turkey burgers, hot dogs, and brats. lemonis: but all of a sudden, he's starving for business. tad: it's been rough, these last four months. lemonis: you're down almost 30%. tad: yeah. lemonis: a steep drop in sales has sent his anxiety through the roof, causing him to lash out. tad: mike, you got to work faster, man. jennifer: there's so much criticism and no praise. lemonis: and as their paychecks get smaller and their patience grows thinner, his employees are on the verge of a revolt. vincent: there could be a little bit of a mutiny going on within honest foods. lemonis: if i can't help breathe new life into the company... roni: can i use your oven?