hi, everyone, welcome to "on the money." i'm kelly evans in for becky quick. our e-mails have been hacked. our credit cards too. but is our election at risk? the little family business you may have heard of, hallmark. how does a greeting card company stay ahead in the digital age? money movies you should make no matter who wins the election. and winter travel concerns. the best bargains you'll find. remember were when you were a kid and wanted toed to try o the circus? well, our kate rogers actually got a shot. >> oh, no!

>> "on the money" starts right now. >> this is "on the money," your money, your life, your future. we begin with the election. how secure will your vote be or tuesday? we don't mean allegations of voter fraud or a rigged election but there are concerns that voting machines can be vulnerable to hackers. the department of happily lond security has acknowledged hacking attempts in 20 states. andrea day has the cover story on election hacking. >> we have something that is owe critical to a country. >> reporter: he and his group at symantec decided to find out just how easy it would be to hack in and manipulate the election system. the first step, the team tracked down an official voting machine for sale online. >> literally took a couple of days. we were able to then reverse engineer all the stuff on that system. what's fascinating, the last election's information was still on those hard drives.

>> reporter: and that's not all, they were easily able to reprogram a card voters used to cast their ballot. it could be programmed to look like the same person voted over and over. and without a paper backup that could damage the results. >> there isn't recourse. that's why there's such a risk to create fear, uncertainty or doubt in the whole election process. >> reporter: and he says another concern is this usb-type card that collects data from a machine. >> all it is manage that physically carries from one place to another. that creates a gap in security. this could allow one to stop the digital ballot in one direction or another. the likelihood of somebody going to all of those different voting machines at the same time and manipulating each of those is very low. but if malware were to find its way into one part of this ecosystem, it could do far-spreading damage- >> reporter: all right, 46 states have asked the department of homeland security for cyber security help. homeland security posted this

statement. "we have confidence in the overall integrity of our electoral systems. nevertheless, we must face the reality that cyberintrusions and attacks in this country are increasingly sophisticated. his big concern isn't so much about rigging the election but creating doubt in the system. now his suggestion, not giving up on paper ballots, so if there is ever an attack there's a very clear reason. for security reasons, symantec wouldn't tell us who makes the voting machinesology that the machines are still out there and in use. i'm andrea day on "on the money." >> account ballot box and your vote be made more secure? cris thomas is a strategic at tenable network security and a cyber security expert. >> thanks for having me. >> main question is our voting system vulnerable to hackers? >> the machines themselves have been shown to be very vulnerable. the benefit or saving grace

there is they're usually not connected to the internet. and they require physical access to the machines to cause any problems. >> that's the other thing. it sounds like the internet itself is a huge source of vulnerability. is the main source from the internet in any form or the voting booth? >> well, if the machines are not connected to the internet then it's very difficult for an intruder to attack one machine at the time. it. theys to limit the possibility that there's any nefarious activity going on. >> if something were to happen to have an effect in a large way it would have to happen in each individual location in thousands of places? >> right. over thousands of jurisdictions, all of these different equipment, trying to sway a national election would require a compromise of thousands of machines. having to do each machine individually makes it much more difficult to accomplish that task. >> all the same amount of localities say they don't have the resources to make sure

they're to tell secure. so should there be federal oversight of voting? >> is the election systems commission and the department of homeland security who offer assistance to local jurisdictions to help securitize their system. what experts are calling for now, that's the question we're facing at the moment. >> what happens if they're not categorized as critical infrastructure? >> that would basically require local jurisdictions to have more reports and may require -- it depends on how the categorization comes out. and there's a lot of questions that haven't been answered yesterday. >> there's opt tickal stands, punch cards, paper ballots. does there need to be a unified way or does that increase vulnerability? >> i think if we went with one single method nationwide that might increase issues then we have one thing an attacker can study. right now, over 9,000

jurisdictions with all different equipment. that helps to promote the resilience of the system. >> so how overall do we help this system going forward? >> unfortunately, we only talk about this only four or eight years. we need to have a discussion so at the next election we don't have this issue. >> when it comes to tuesday night, counting down, watching the results come down hour by hour, how will we know if there's been nefarious influence in the outcome? >> because the election is distributed, it's very difficult to have an attacker cause a large number of votes that are not accurate. we'll know. >> we'll know. it will be pretty clear? >> it will be pretty clear. it would be difficult to have a bad vote count that somebody doesn't know about. >> cris, thanks for joining us. we'll have a busy night tuesday. >> i imagine. >> cris thomas, thank you so much. now, here's a look at what's making news as we head into a

new week on "on the money." city hiring and the u.s. economy. 161,000 new jobs were created last month, according to the labor department. slightly below expectations. average hourly wages increased by 0.4%. the strongest number since the recession. previous months revised upward and hiring and health care and construction. the markets slid most the week. the s&p 500 and nasdaq fell for the eighth consecutive day by thursday. that's the s&p's longest losing streak since 2008. the dow wasn't much better falling for seven straight days following a triple digit loss on tuesday. stocks continue to fall on friday. as expected the janet yellen-led federal reserve left interest rates untouched this week. the fed meets in december where a small rate hike is largely predicted. and american cars hit a new high

in fuel efficiency last year. in spite of more trucks and suvs being sold. up next here "on the money" -- hallmark has help the celebrated more than a century of birthdays and celebrations but how is the compeep dealing with the digital evolution? and later, are you letting it stress you out. now a look at how the stock market ended the week.

♪ it's still a thrill to ohm your mailbox and see a colorful envelope with your name on it. for more than a hundred years the leader in greeting cards has been family-owned hallmark. the iconic brand has a 56% share of the card business.

donald j. hall, jr. is president of hag mark cards. don, thank you for joining us. talk about the issues you have to to to keep up with the times. >> we're very happy about the business. u.s. consumers have changed over 6.5 billion greeting cards last year. and that means about 13 billion people touched a greeting card, whether they were the sender or the receiver. so it's still a very active part of our business portfolio. >> so, don, you think the greeting card business is still alive and well? >> oh, we think it's very healthy. >> even in the digital age, aren't people taking pictures and exchanging them with funny messages on their phones? >> oh, yeah, people are finding new ways to express their sentiments. but unlike other industries, the greeting card industry has not been disrupted by technology. not at all like newspapers or books or cds or film. >> but revenue is lower over the last few years. the volume is down? >> yeah, slightly. but slightly, it's not a

significant decline. it's still a very important category. you go to some 60,000 retailers that we sell our product to in the united states. it till represents a very significant part of the overall store. >> i didn't realize you defied owns crayola. >> yes. >> and i wonder if that was getting any benefit lately for this craze for adult coloring books? >> yes, crayola has enjoyed the great rebirth of boomers rediscovering their desire to be creative. it's great for kids. but it's also great for adults who have those wonderful memories. >> or as i can attest, fun for a lot of us too. you have the tv channels, the movies, that's another business that seems to be getting disrupted a little bit. is that affecting your planning for assets going forward? >> you know, the great thing about our portfolio, they all lead into the fundamental roles that we play in people's lives. helping to enrich people's lives, helping people to connect

with one another and celebrate those wonderful moments in their lives. and that's been something that's been ageless. people when you go back in time to ancient civilizations or digital sage, people have had the desire to reach out and connect with someone emotionally. that's just as powerful as being in the digital world. in fact in the digital world people are starved for that human connection. >> what are some new events that people might be sending cards for to help drive areas of growth? >> the emotional connection. text messaging, for instance, it's not nearly as fulfilling as an emotional connection that somebody might exchange in a greeting card. one of the things that i found kind of fun and surprising was with a group of millennials. and i was asking this large group, what they were going to do to celebrate valentine's day. and this was just a week before. and they kept talking about paper greeting cards.

i said, wait a minute, come on, what are you really going to do. you've got snapsnapchat, you've facebook, e-mail. you've got all kinds of alternative ways to connecting with friends and loved ones. they said i'm going to get 300 of this on valentine's day. but none of them have nearly the same kind of emotional meaning that a card does. and what was really universal is what was special about a greeting card was that it was a very personal, very heartfelt message. and i think people, whether they're millennials or baby boomers, people are looking for connection. >> don, thank you so much for joining us. >> thank you. up next, we're "on the money" -- are you stressed by the election? the smart money moves that will help you keep calm and carry on. and later if you're one of the 27 million americans flying home for thanksgiving, some tips to avoid the travel hassle, coming up.

♪ in just a few days, america heads to the polls to pick its next president. this year, a lot of people are nervous over how the election outcome will affect their money. joining me now with more on this is nick hole han a financial planning experts with bertment. welcome, nick. >> hi. >> does it seem that customers are looking for information with what to do with the election outcome? >> yes it does. i speak with very few customers every week. recently, the election has been

brought up more lately. if you look at the data, it's actually not true. so vanguard did a great study going back all the way to 1850, comparing stock market returns when a democrat or a republican was in office. and the results showed that returns were about 11% in either case. so which party is in power does not affect stock market returns. >> so, what are some tips how to manage your money regardless who wins? >> there's a few things i point out to customers. first is don't let your political affiliation affect your strategy. focus on what you can control. that is the fees you pay and your taxes. so a great strategist is that we use with our customers is tax-loss harvesting. there is increased volatility in the stock market so the ups and downs that we've been seeing recently. and that's something that smart investors can do to reduce their taxes.

>> that's a strategy you can explain to them. but what about investments? you mentioned control. that's one area that people can take control and do something about in a good way? >> yeah, investment is a way to maintaining your financial goals but saving is the first step. especially with the holidays coming up, it gets difficult for people to stick to their good savings habitses. part of my job is to make things easier. the main strategy we use is backwards budgeting. it flips it on its head. people do a budget, they track every purchase they make. >> it's a pain. >> exactly. that's why people don't stick with it. we flip it on its head. we focus on financial goals. right when you get that pay check, save that money. anything that's left over, feel free to spend it on whatever you want. there's no tracking individual purchases. it makes it less tedious. >> the key message, keep the

politics and money in separate bask keet baskets. nick, thanks for coming in. up next with the next for the week ahead. and looking for a winter escape? the best vacation values. plus, they fly through the air with the greatest of ease. those daring men and women on the trapeze. oh, including our kate rogers -- coming up. oryx

♪ for more on our show and our guests go to our web society

otm.cnbc.com. you can follow us on to wit and on "on the money." here are the stories coming up that may impact your money this week. on monday, we'll see how the consumer is doing when we get the latest report on consumer spending. we'll see how much credit card consumers have on the books. on tuesday, don't forget to vote. happy birthday to big bird,bert and ernie, sesame street made its debut in 1969. friday is veterans day. when you're planning on visiting family for the holidays or looking to escape the cold it's a hot time to travel. a look at what's trending and the best winter bargains is jacqui gifford, of "travel & leisure. "". thanks for joining. >> you don't have to stay in a

five-star property to the have a really cool room and beautiful lobby brands like mama's shelter. and you can stay in a beautifully designed room for only 78 euros a night. >> but, wait, are you staying with other people? >> you can have a private room or a shared room, too. >> what about multigenerational travel? is it getting easier to take a whole family on vacation? >> after the recession, people started to value experiences over things. it's grandparentses taking kids on vacations. villa properties have become popular. even think of going to napa valley. january, february it's the quiet months there. they call it the cabernet season. up can get a great deal on a hotel. other places, vegas, the lowest rates in hotels for the year.

and montreal for festivals over the winter holidays. >> a lot of people don't have a choice. they have to go on that thanksgiving holiday. visit family, deal with crowds and madness. any tips this year? >> if you're looking for the most affordable fare possible, actually dry on thanksgiving day. it's go to and find out which are the best days to fly. >> when is the best time to book it? >> basically now. so if you're looking for the best airfare possible. it's an airfare comparison site. things are only going to go up here for thanksgiving and christmas fares. do little kids still dream of running away and joining the circus? well, one of our big kids, reporter kate rogers, actually got do do that sort of. she took a spin on a trapeze.

followed one of the artists and found out it's a lot harder. >> reporter: ashley's life has come full circle. >> i remember seeing mystere when i was 14. i remember being in awe, wondering how something like that was made. and thinking i want to do that some day. and here i am. >> reporter: the 35-year-old gymnast has been with cirque du soleil for 12 years performing bungee and chinese poles in las vegas' mystere. ten shows a week, warms up, and puts on makeup before stage. the job is very physically demanding. >> once you're in. taking care of yourself. making sure you that stay in shape to avoid stuff that could possibly happen. and then finding something else, too. because as a performer, you can't do it forever. >> reporter: bungee work requires a ton of strength pipe

found out myself. let's just say i do not have what cirque is looking for. that is seriously so, so hard. kelly, as you can see, i need a little work on my bungee flips. i got the back flip down pat. the front flip was harder than i thought. and to keep up with the physical demands of this job. salaries can range from a low one analyst told us about $50 a night in off low budget up to six nations in cirque du soleil. >> kate, it's almost like being a professional athlete, though. how do they set themselves up for a future career, especially if it's a different one? >> reporter: absolutely. they really, really need to take care of herself. ashly trains with a strength coach three times a week. she runs almost daily. the stronger she feels the each the performance is and the for someone it is. the next career play not be so

physical. people age out of this just as you dedancers and gymnasts do the same. it's a matter of how long you can actually keep your zam that up. i can tell you that we were at the auditions for physical actors in new york. we saw people who looked like late teens all the way up to their 60s. i think it all depends on the person and how long they're able to do it. >> that is impressive, flying through the air like that. thanks for giving it a try, kate. kate rogers. that's the show for today. i'm in for becky. thanks for joining us. next people, more retailers are offering memberships for a fee. are the savings worth the price? keep it here on "on the money." we'll see you here next weekend. olay total effects

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hey there we're live at the nasdaq on this friday afternoon. the gang here getting ready behind me. while doing that, here's what's coming up. shop 'til you drop! ♪ and that's exactly what the consumer might have done, and it could spell trouble for a number of stocks that report earnings next week. we'll tell you how to profit. plus -- >> here's what's been happening to crude. but there is something in the charts that suggest the pain might be over. we'll tell you what that is. and are you worried that these two people will ruin your portfolio next week? well, we have a way to protect your portfolio, no matter who wins. the action begins right now. let's get right to it. forget the election.