good morning, everybody. it's monday, welcome to "street signs." i'm louisa bojesen. these are your headlines. a one-day cash call for bmps. and vivendi is running into resistance from the italian government. and sour times for the french food group looking into

the darely business. and looking into russia to see if they had anything to do with the election results. >> the russians can't change us or significantly weaken us. they are a smaller country, they are a weaker country, their economy doesn't produce anything that anybody wants to buy. welcome to the show. thank you for joining us for "street science." it's the top of the hour, and the business climate index is 111 for the month of december. that is versus the consensus forecast coming from reuters of 110.70. it is just above the forecast

conditions of 1.0467 in december. that's in line with the expected figure. they are saying no revisions are happening to the november numbers we have been given. so that is just coming in a little stronger than what was expected. the euro dollar is near 1.04. by and large, relatively unchanged given this data. we'll look at the heat map on the european equities this morning. we are looking at fairly stable trade. a little bit to the downside off by .20% right now. the european markets are reflecting that across the board with most markets trading a little lower. you have some of the smart ones, the amx in amsterdam and the psi both unchanged.

but most of the markets are just shy of a half percent. when it comes to the sectors repositioning, you're seeing sell-off in bank resources right off 1%. some upside in technology. and in telecoms as well. now, i was just showing you the numbers we were looking at a second ago. we have the head of fx strategy from bank of merrill lynch global research here with us this morning. good morning. >> good morning. >> looking at the massive moves we have seen in the euro/dollar of late, is it just a matter of time before we hit party? >> well, it's been an exciting time in the last 12 months. the market did not have the position before, but i would argue that the euro/dollar could be to the upside in the short-term where we see profit

taken towards the end of the year. also in the first quarter, we are looking at the u.s. data that has been consistently weak. and third, i think the market is a challenge the ecb is facing. and at the last ecb meeting, at some point next year, we may see a lower euro, but i don't think we'll see much lower levels. and actually, the euro may do well next year against the dollar currencies. >> what would the catalyst be for the euro to do well and also the elections and the election uncertainty we have facing us here? >> definitely the political election helps weaken the euro. however, we believe in the second half of the year, the market can realize that we are at the end program of the ecb. overall, they tried to argue the

amount and size of purchases. and i believe in the second half of the year when they start talking about what is next, the market realizes that the ecb has reached its limits. >> they can reduce the amount of purchasing per month, but they expanded the timeframe. so net on net, they are still pumping money smoo the market when you look at the total bonds they are buying. doesn't that come into play? >> that's true, they are doing less for longer. but the market was not expecting them to stop qe next september. so from this point of view, i don't think this is additional easing. and i think the problem with the ecb is that the fed can justify why they are doing less. i don't think it was -- it is political negotiations with germany pushing one way and

another pushing the other way. that is why the euro/yen has been appreciating. >> why is japan more powerful, though? sorry, i was leaning to sitc comfortably. >> well, i think they have to sustain adjustability. this is promising to the government to keep the borrowing at zero. inflation is at 2% which gives a free pass to the government to spend more. in relative terms, this is something the draghi cannot do. the forecast for february is still longer yen. >> i'm still looking at the credibility of the ecb because

i'm assuming that some viewers watching might be thinking, what credibility? japan has been in a terrible disastrous place for a very, very long time. and at least the ecb has time on its side, that they have not lost all credibility yet because they are, what, halfway through what japan has been doing so far? >> i agree with your skepticism. the consensus is not there yet. however, they believe what the jgb has done has not depreciated yet. if you get up on stage near zero, that's because of the framework. this is one of the benefits should the yen will weak relative to next year.

>> are we still looking at euro/dollar? is that going to continue to be the trade? or is the sterling repositioning given that we have at least two years of trying to figure out what the brexit details are going to be? >> on the dollar at this point, it's more tactical trade to figure out what point positioning could be at risk. but i think there is more balance now. i think the most interesting trades next year are extending. i would push for an extended fx rally. to get the emerging markets rallying in 2017, it is very difficult to get it right. >> it is fantastically difficult to get it right. do you know who said macho does not prove macho? macho does not prove macho?

zsa zsa gabor. she was a hungarian actress. she used to call everybody darling because she couldn't remember everybody's name. so she called everybody darling. >> it may distract the emerging markets next year, but it is very challenging. there is tremendous uncertainty. getting the year right is actually very hard at predicting. >> i agree. thank you for joining us from merrill lynch global research. now bmps is launching a new share sale today. the offer is running until thursday as the bank makes a last-ditch attempt to avoid a state bailout by raising 5 billion euros. deutsche bank agreed to pay more than $40 million to settle charges that it misinformed

clients about how its rooted trades to anonymous trading platforms or dark pools. the german lender faces a $14 billion settlement with u.s. regulators over mortgage securities it sold up to the financial crisis. and danone has adjusted its 2016 sales guidance downward. the yogurt maker has lowered due to aggravated conditions in spain along with weakness at the activia brand. all right. well, bp has traded a 2% interest in its firm for a 10% stake in an onshore oil block in abu dhabi. the deal took several years to negotiate is worth $2.2 billion. that agreement is bp paying out cash and it makes the united arab emirates one of the single biggest stockholders in the

london listed oil gas giant. and vivendi denied it is planning to take over mediaset after upping its stake in the italian broadcaster. they told the italian newspaper that the move was not hostile and that vivendi has a long-term interest in media sets. vivendi's ceo said the company would launch the takeover bid had it wanted to, but he declined to comment whether it would do so in the future. and praxair and linde are closing in on a deal for their $65 million merger. it could be announced as early as wednesday. initial discussions collapsed in september you might recall. linde revived talks after praxair provided new assurances over jobs. they created the biggest oil and gas company. linde denies the reports.

and braas monier and standard industries have been involved in a legal dispute. but standard industries prompted to reach a merger deal out of court instead. and this weekend in madrid some 10,000 runners dressed as santa clause or his elves taking part in the annual fund-raiser. that's a lot of santas. the sea of red ran through the streets of the spanish capital to raise money for spain's multiple sclerosis. society -- don't bring your kids to something like that if they are under, what, 5? they will be scarred for life because there's supposed to be just one santa. e-mail the show to get your questions or comments through. the address is streetsignseurope@cnbc.com. if you can't cut the 140 characters on twitter, you can find us on twitter as well at @streetsignscnbc. tweet me @louisaboys bojesen.

it's fantastic to have you here on this monday. we'll be right back.

hi, everybody. welcome back to "street signs." i'm louisa bojesen. the united security council has reached a deal to monitor aleppo to help the evacuation of civilians in the eastern part of the city. the agreement signals a break through between russia and the u.s. and the european allies regarding the conflict in the city. five buses and two ambulances were allowed to pass from a

rebel-held district after being held for hours by the syrian army and its allies. jordanian security forces have ended their attack on a castle in karak that resulted in the death of nine people. four terrorist outlaws had been killed. among the casualties during the exchange of gunfire at the famous crusader citadel. now in benghazi, libya, seven people were killed and eight wounded after a suicide bomber targeted forces loyal to libya's government. islamic state claimed responsibility for the bombing. all those killed were members of the libyan national army that has been fighting a war against militants in the area. and completely separate to that, meanwhile, the u.s. secretary of state, john kerry, has been meeting with saudi arabia's king and crown prince on sunday to discuss ongoing

issues in the region. hadley is joining us now from ryadh. hadley, kerry is meeting with the saudi prince as well. has anything come from that meeting or do we know of any details emerging from that? >> reporter: hey, louisa. what we know from the meetings held over the weekend between secretary of state john kerry, not only the king but the deputy crown prince and his foreign minister, essentially they were talking about syria. they were talking about yemen. and certainly talking about the u.s. investment in saudi arabia. take a listen. >> the kingdom of saudi arabia has tremendously large investments in the united states and review those investments on a regular basis. there are issues that are associated with risk, but our objective is to increase those investments, not to decrease them.

>> reporter: so that was the king of saudi arabia. when they are talking about looking for returns on billions of dollars that they have in this country, this large sovereign welfare, the public investment fund looking to make some serious investments abroad, the united states is still looking like a pretty good bet. also, other things discussed over the weekend was military and weapons dispersement to saudi arabia. there have been a lot of questions to congress about hampering of the weapon sales to the kingdom. of course, saudi arabia coming out and the foreign minister saying he's had no official word from the united states on that. another question, of course, is going forward how this relationship will continue to develop with president-elect donald trump. there have been some serious concerns over the last eight years between the kingdom and the obama administration and the yemen in syria and certainly over iran. a lot of questions are going forward on how the relationship

will continue to develop with the possibility of u.s. secretary of state rex tillerson coming forward. so questions going forward, but no deals over the current investment in the united states. >> hadley, thank you so much for joining us from ryadh. moving on, iranair trimmed its order from airbus from 118 to 100 planes dropping several planes from the deal. the agreement has been finalized and will be signed in the coming days. meanwhile, british airlines and the united trade union have decided to avert a strike over christmas. crew members are complaining about pay levels and rejected a 2% pay rise that they were offered last week. union members could walk out on christmas day. and that could jeopardize more than 4,000 flights. the scottish government will

be publishing its plans this week to stay in the european single market. it's saying it wants to remain a part of the european union or at least its trade union to avoid what it calls a national disaster. the plans are expected to outline new and substantial powers for the devolved parliament. and there will be no immediate hiring plans, but a fading attractiveness to invest. those are findings from the new cb ireport post-brexit. the survey of 353 companies shows half of the respondents think that britain would be a much less appealing place to do business in five years' time. but over 40%, they said, they would be growing the workforce through 2017. and this year has been a profitable one for short sellers according to ihs market. that said, there were still wild stock swings coupled with the u.s. election to force short-sellers to rethink their

strategy in north america. this is on people's minds with the average of shortage in the ftse is at a two-year high. the analyst at ihs market is with us. simon, good morning. >> good morning. >> thank you for coming in to talk to us. so talk to us a little bit about some of the trends you're seeing with regards to shorts. the markets are at all-time highs and continue to be all-time highs on a daily basis in the states. are there any signs of this evading? >> we are not seeing any appetite to short the rally coming in. if we look at the shorts heavily shorted heading into the election, they have outperformed the wider market. so if we could see, it's a big reverse of momentum. some really poorly performing names have done really well. they have had a tremendous bounce. and right now so far we're not really seeing any big demand in the shortness rally. we have seen a 4% in shorting activity in the s&p 500 since

the election. >> so people are trading out, people are undoing their shorts, basically. getting into this rally. >> that's correct. >> what exactly where are the popular trades for the ones that have stayed short? you mentioned a couple names. >> well, we have seen them, if we look at the most successful short positions of the year, they tend to kind of fall back onto the typical bashing of where are the short sellers doing well? and they tend to be sort of some of the more speculative pharmaceutical names. they make up a great majority of the stocks. we look at the top performing short positions, so these are the ones that fell by over 75% since seeing the fresh annual high in short-selling activity. if we kind of cast our back eye to last year, it was really energy names that were driving the short performance. but what we have seen is we have seen the energy sector being a lot trickier. we have seen tremendous rallies in that space. and the appetite to sell the energy names short.

>> a lot of that due to the opec deal and reversing the price of oil. >> that's correct, yes. and this is also being seen in some of the industrial names, for example, we had u.s. steel, the share prices doubled since the lx. and we have seen 17% of the its shares being shorted heading into the election. and that number has halved. so to give you the indication of there is absolutely no -- there is no kind of an initial demand to short this rally. >> you say short sellers. >> if you look at the uk gross market, it has been a short play the last two years. and ocado is a speculative name in a way. there's a lot of competition with the established supermarket players with german discounters coming in.

and ocado has been a short position to odd one out. >> you also mentioned some other successful shorts in the banking sector. you say periphery banks make up 4 of the 14 with shares halving. do you think this will continue? will people stay in these positions? >> i think it is tough to say. bnps was a successful short position. we have seen a lot of fluxuation. and you can see that the share prices have been volatile as well. so i think that has been one of the key trends. and it's some of the best performing shorts. it could be the next best for forming share the next day. so we have not seen short sells -- they have to be alert this year. bnps is trading near all-time lows, i would imagine, but i don't think that the short basis is not as committed as it was in february, march, april, earlier this year. and again, we have seen, especially with the brexit short we mentioned earlier, i think

that is one of those trades that the short sellers have been able to get behind. and that is the one consensus we can put our finger on and say they are willing to stay the course on. >> simon, thank you very much. i think we're going to mention zsa zsa gabor passing away at the age of 99. the hollywood legend of her own. i'm a marvelous housekeeper, every time i leave a man, i keep his house. >> fair enough. >> she was married. >> five weddings, or something? >> at least eight times, i think it depends on the you count the one that lasted an hour. she called everyone darling because she couldn't remember their names. >> i need to pick that trait up for sure. >> thank you very much. we need to take a quick break and check out world markets live. it's our blog that runs throughout the entire european trading day. we'll be back with more. happy to take your questions. find us on twitte

twitter @louisabojesen. see you shortly.

hi, everybody. you've still watching "street signs." the headlines, day one of the last-ditch cash call. bmps is opening sharply lower to avoid a bailout. and vivendi is sending

shares in the broadcast company higher following resistance from the italian government. and danone lowers their 2016 growth sales outlook on a weaker performance in dairy business. and congress calls for an investigation into russian hacking claims as president obama attacks the interference in the election in his final news conference of the year. >> the russians can't change us or significantly weaken us. they are a smaller country, they are a weaker country, their economy doesn't produce anything that anybody wants to buy. welcome back, everybody. you're still watching "street signs." glad to have you with us on this monday, a fresh start to the week. it's almost christmas. the u.s. futures this morning and what we're looking at with the implied open point slightly to the upside as you can see on the right-hand side of the screen. we are five hours off from the u.s. market open, but

nevertheless, for all you early birds, that's what we're looking at if you're joining us from the states. when it comes to the european equity markets, italy is just going slightly positive territory here within the last half hour, but most of europe trading in slight negative territory. the markets are relatively flat this morning. pretty flat. then we have the fx markets where we have the euro that has been pulling ever lower. right now we are around 104 and a bit. we saw a low not since january of '03 just last week. 1.036 is what we saw in last week's trade. now moving slightly away from the euro/dollar, ukraine has nationalized the largest lender as its become insolvent. the country's central bank said the lack of capital had risen to $5.5 billion.

ukraine's finance minister said money is available in the budget to stabilize the bank. well, the managing director of teneo intelligence is with us this morning. good to see you this morning. i was speaking to somebody last week who was saying how everybody's referencing 2016 as having been a tough year, you know, on the business front, on investment fronts, glad to be done with 2016, good riddance 2016. and he was saying, you haven't seen anything yet. 2017 is going to be miserable. we have to get through a ton of various elections in europe. we have everything coming home to roost. we have new transition in the states. we have transition in europe. we've got more details that will be emerging with regards to brexit. he was just saying, wait and see, 2017 will be worse than 2016. do you think it will be from the political standpoint? >> i think it's finding to be a fairly busy political front. i think there's going to be a huge amount of noise because of electoral cycle in europe starting in march in the netherlands and going until the

end of the year with germany in september. but, on the other way around, we don't see major risk coming out from this electoral cycle in the sense that we're not going to see a takeover by populist parties or government in the netherlands, in france or in germany. still, they will be there. they will do well in the election. and they will continue to shape a policy, even if they are not running the show. >> so it's more about coalition governments, including a much more populist voice. >> it is more about, first of all, a country by country. countries like france will make it impossible to win the election. and even if she wins the election, she will not control parliament. >> so why do you say it will be impossible? >> because with the second round system, most of the waters will focus on scandal and when we look at the opinion polls for the second round, only 65%, if

65% is considerable, the other question is, where is the center right going in france and in wider euro? in the sense that the center left has been wiped out across the board. so in the center right now, is it going to follow these populist parties and try to avoid more on the right wing, like we have seen here in the uk, for example? look at october or are they going to go to more of the center? that is the real question if you're looking into next year. not so much the election outcomes. >> i keep hearing divided opinions. we are hearing he was nowhere in the polls a month before he was the main contender. so it took a month for the poms to completely change. and some are saying we could technically see the same thing with la pen as well. if the rhetoric may be different, a lot of policies are kind of the same. the only difference is that le

pen doesn't have a republican party behind her the way fior has. >> you're right. the debate during the primary with the center right has been heavily shaped by le pen because the position was more right wing than fion. fion will have to look at that. for example, they are still pushing for france leaving the european union. when you look at the opinion polls, there is no support for that. fion will use that in the election to say, do you want to take the country out of the european union? so there is a variety there. the risk is that fion will win. but then it's a chain heavily shaped that le pen will bring it home, essentially. and this is happening in other countries as well. so there is risk here. still what we are seeing is the center left being wiped out and it's not coming back any time soon. >> what do you think of germany?

>> in germany we'll see merkel winning. it will be another grand coalition. we will potentially bring in 20% of the votes. they will do okay, but that only makes the grand coalition even more likely. the question for us is not so much about the election, it's can germany post-election lead the game in europe or america will be distracted by domestic events like the popularity of this. and therefore we will not see the leadership gain. certainly, until tend of qe, everything goes. eventually qe will start to fade out. the question nearly is, who will be leading europe, dealing with russia, dealing with issues in ukraine with potentially new road for europe on the security front because of nato. and european integration as it were. so there is a question here, angela merkel, is she going to be the same merkel in the same

w way? >> who would be a good leader for europe to have to negotiate all of these issues you're talking about? >> as of now, there is absolutely nobody. certainly for anything to happen in europe, we are of the old scheme. he needs to be the engine starting. can fion work with merkel? he can. he's not going to be very smooth for issues on the sanction on ukraine. he's different from merkel. the french always win when we talk about giving away sovereignty, fion will be nervous because he has le pen barking on his back. so there is no leadership in brussels, not at the commission level, not at the council level. so without germany, without france, it's difficult to see, especially in the environment where there's no market pressure

to see europe be able to make the next step forward. >> i wonder how this arrow is going to be written about in the history books, 100 years from now, 150 years from now. >> are we going to look at qe in terms of the impact of the social impact of europe in terms of the equality, low wages and so on. so draghi one day can save the eurozone on one side or the other side there is a socialist party here that we are starting to see manifest itself politically. so that is a huge question here when we look at qe ten years down the line. >> super interesting. i love all this geopolitics and how it ties together. thank you very much. food to have you with us, managing director from teneo intelligence. china is set to return a u.s. drone seized last week in the south china sea. the pentagon said the underwater drone was operating lawfully

correcting marine data in the philippines. beijing, however, is criticizing washington for hyping up the incident. president-elect donald trump reacted to the unusual seizing on twitter. first accusing china of stealing the drone. and then saying that the u.s. should refuse to take the equipment back again. eunice, what is your reaction to what has happened? >> reporter: so far just a couple hours ago the chinese foreign ministry has been trying to calm the tensions over the south china sea, saying that the u.s. and chinese militaries are in direct talks to negotiate the return of the u.s. drone. also, the ministry was very cautiously defending beijing's actions, saying that the navy had a responsibility to identify and ascertain the object.

the spokesperson also said that trump's description of china stealing the u.s. drone were absolutely or completely incorrect. now, that tone was very different from what we saw in the chinese state media. the state media has been strongly defending beijing's actions as well as mocking donald trump. the people's daily today said the survey ship, the u.s. survey ship, is a serial offender when it comes to spying on chi in. also, plenty of press throughout have been mocking donald trump, saying that his tweets where he said that beijing should return, should keep the drone, was emotional and also they have been describing him as a president-elect who only adds fuel to the fire. now, all of that, of course, comes with a backdrop of this south china sea. and really highlights what a contentious issue the south

china sea is for the u.s. in china. possibly even more dangerous, louisa, thank say north korea or the trade or the currency. >> eunice, thank you very much. eunice yoon joining us with the latest out of china. no mr. trump is in florida spending christmas with his family. it could be a working holiday for him as a group of u.s. senators are calling for an investigation into how much impact russia might have had on the presidential election. nbc's kelly o'donnell reports. >> reporter: after soaking up the last of his "thank you" tour, the president-elect will spend his working holiday in palm beach. new today, a grade on the trump transition. >> and now, in a certain way, the hard work begins. >> reporter: 50% approve of the way donald trump is handling his transition. 41% disapprove according to an nbc/wall street journal poll. but trump trails how both obama

and clinton were judged as president-elect. still looming, the shadow of the kremlin on 2016. 55% are bothered by russian hackers attempting to influence the election. that reaction falls on partly lines with democrats more likely to think hacking affected the outcome. >> that is serious, serious stuff. >> reporter: today new bipartisan calls for a special senate investigation. top democrat chuck schumer. >> we want to find out what the russians are doing to our political system, what other foreign governments might do to our political system, and then figure out ways to stop it. >>reporter: and republican john mccain. >> we need to get to the bottom of this and find out exactly what was done. >> reporter: today former clinton campaign chairman john podesta, whose own e-mail was hacked and exposed, cast doubt on team trump. >> i think, really, not what mr. trump knew, but what did trump inc know and when did they know it. were they in touch with the

russians? i think those are open questions. >> reporter: kellyanne conway said there was no contact with russia. >> absolutely not and i discussed that with the president-elect last night. those conversations never happened. >> reporter: the intelligence says there are discussions on how to strike back, but it is a challenge. >> cyber may not be the best way to go. once you get into that kind of an escalation, we're more vulnerable than they are. >> that was nbc's kelly o'conne o'connet o'donne o'donnell. and we'll be speaking to the ceo of the analytic firm as they make their big debut. and speaking of the break, before we head into the recess, the socialite and actress zsa zsa gabor has died at the age of 99. the hungarian-born celebrity has been suffering from ill health over the past couple of years.

and nbc's mark barger takes a look at her life and her career. >> reporter: zsa zsa gabor defined the word celebrity. the actress appeared in more than 40 films and tv shows. but she achieved fame and note royty for her flamboyant personality and her marriages. she went to the altar nine times. >> not to flirt, find a man you can like. >> reporter: she married a prince and became princess. >> i'm zsa zsa. i'm a central girl. >> reporter: zsa zsa was born in 1917 in budapest, hungary. she was crowned miss hungary before coming to hollywood with her sisters ava and magda. during the '70s, '80s and '90s, she made a career out of playing herself, a socialite famous for

being famous. >> ah! >> reporter: with her trademark hungarian accent and colorful personality, zsa zsa consistently earned attention from the tabloids. but sometimes republic antics went too far. in 1989, she was arrested for slapping a police officer. she served three days in jail and was ordered to perform community service. >> how is jail? >> i finished my book. >> reporter: in 2002, zsa zsa gabor was in a serious car accident in hollywood that left her partially paralyzed. in the years since, her health problems multiplied. but the lasting image of zsa zsa gabor is of a woman that glamour personified. mark barger, nbc news.

hi, everybody. welcome back. i'm louisa bojesen. apple believes it was singled out as a, quote, convenient target because it generates lots of headlines. that's according to a senior exec speaking to reuters. the irish government has been backing apple arguing that the eu misunderstood and misapplied its laws. in august the european commission ruled that apple's deal equated to a legal state aide demanding it repay up to $13 billion euros. and yahoo! has said that it spent over $250 million in cyber security initiatives since 2012. the company is recovering from its second large password breach that could put its takeover by verizon in jeopardy. some security analysts quoted by reuters said it relied too heavily on the encryption technique unsuitable as early as 2008.

now big sofa made its debut on london's alternative investment market. the british analytics firm whose clients include british airlines have raised 6.1 million pounds ahead of the ipo valuing the business at 10 million pounds. the company hopes to boost u.s. expansion prospects among other things. simon livington is with me this morning. good morning. >> good morning. >> congratulations on the ipo. first of all, it's going relatively well when looking at the share price. tell us a little bit about the company and the debut. >> well, it's been a long journey. we started taking our inflatable sofa around the country parking in public places and getting the public to have conversations with us. we discovered that actually that led to huge amounts of video content because we were filming. and what we needed was technology to be analyzed for the video. so over the last seven years we have moved our company towards

being a video an lalytics compa. >> so this is talking to consumers to get their honest take on products and services. >> yes. the thing about video is you can see what people are saying as well as hear it. they also are on the show and public, and therefore they can't hide. and also you can film people's behavior. so you can actually get people doing their laundry or cooking or any of those things that these big, big companies like proctor & gamble, they are interested in what consumers actually do just as well as what they might say about them. >> so how did you make it more palpable or more easy to work with given the amount of video content coming in, what changed from a technology point of true? >> well, the thing is videos have always been a cumbersome medium. it's also more about getting a

quick clip that you can use in presentation. if you start thinking about video data, in other words, what people are doing, you can learn what people have got in their fridges, by getting them to film what is in their fridges rather than asking them. you open yourself up to having thousands of hours of video coming in. therefore, you need a platform that means you can upload video from anywhere so we can, we take it for market research. agencies from companies themselves, but also from consumers using their smartphones. and so technology also has helped us over the last five years. >> but if you have a thousand consumers filming their fridges, for example, that would be easily a thousand hours of video content and even more, a thousand hours is not much for some of these groups, right? how do you sift through the massive amounts of content that everybody is uploading everywhere now? >> well, some parts of it are automated. so some parts in what you're collecting, people will give you

information about what they are doing. and that is automated on our platform and linked to the video. if you have a narrative or if people are speaking, then it will be transcribed and translated. so we can do this in any language. and it means that you can watch the video in the original language and you can see the transcripts and follow the transcripts and search the transcript in any language. so -- and if it is behavioral n other words, if you're just watching what people are doing, then we have a very sophisticated tech-enabled way of tagging sections of video. so you can analyze the sections of video to find out what people are doing. and you can then analyze that thousand hours of video that can be made manageable and usable by the clients and also by the large market research agencies who use us because they don't have these capabilities in working with the big corporates themselves. >> so do you need partnerships

with google, for example, or youtube? can you partner with these groups and then use content that's already been uploaded? >> well, i think there are two questions there. one, technically no, we don't need to. but in terms of where do you get video? where is video being created? if you think about twitter, there is something like 40 days worth of video created on twitter every day. >> yeah. >> and so -- the same with facebook, moving much more towards video being the way that people communicate with each other. and also the way that companies understand things and communicate internally. so what you need is much more partnerships with people who are going to help you find things on social media. if it's one of the ways that you want to access consumers. >> and the money you're raising by this ipo will help you do what? >> well, we need to keep at the forefront of technology. we need to keep ahead of our

competitors. we don't have too many, but actually they are very good. so we need to make sure that we develop our technology fast. we also need to go where the market is. and the market at the moment is in europe, yes, but actually in north america as well. and we already have a team of six in america. we're in philadelphia. and we will grow that team fast because that's where a lot of the demand is. a lot of the global companies are headquartered in the states. but then let's not forget asia. so we will be looking at asia later in 2017. >> thank you very much. and again, congrats on the debut today. christmas comes early sometimes. that's it for today. our european equity markets are slightly mixed. we'll be back with more tomorrow. stay with us. take one.

directv now. stream all your entertainment! anywhere! anytime! can we lose the 'all'. there's no cbs and we don't have a ton of sports. anywhere, any... let's lose the 'anywhere, anytime' too. you can't download on-the-go, there's no dvr, yada yada yada. stream some stuff! somewhere! sometimes! you totally nailed that buddy. simple. don't let directv now limit your entertainment. only xfinity gives you more to stream to any screen.

good morning. markets are rising. the dollar cools heading into the final trading week before the holidays with the dow 20,000 target within reach. apple appealing. the tech giant in ireland going on the offensive over the eu's $14 billion tax bill. and the trump transition. the electoral college is said to make the president-elect's win official in what is expected to be a drama-filled political event. it's monday, december 19, 2016. and "worldwide exchange" begins right now.