he's been the project manager -- we're wasting time. then let's see. >> i was worried about it when the other members of hydra showed up. if i'm the director, then i'm the guy that everybody's working for. so i turned around and said, "guys, this ishe agreement. we're gonna screw up if we don't stick by that." >> we can't have this kind of committe we got 40 minutes to finish this. you must let us finish. >> i'm very serious about this, 'cause this is about my charity, and i want to try to win. i want to make sure that we stay solid throughout the whole thing. and i felt like we were kind of being left in the dark. >> under normal circumstances -- let me tell you something -- i'd say, "get the [bleep] out of here." period. they left. it's completely uncalled for. i don't want to go home because of something that was wrong. i run a multibillion-dollar company. we do commercials. we do exactly the same stuff also. let's be honest here. we came down here because we thought there was a problem. i couldn't sleep. i wouldn't be able to sleep all night. i'm not gonna leave my life in their hands. i'm a businessman, and my business model is making sure everything's right. i don't trust gene. i don't trust stephen. i had enough.

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>> good morning, gentlemen. >> good morning. i'm looking forward to seeing what you have. we're so ready, rob. i mean, we really listened to you yesterday. we decided to create my true dog story. our big push is multiplatform. the number-one place we thought we could get connectivity for you is on the web. we can create ads. we also just -- we threw in a radio spot. i want to see the commercial. okay? let's go. one more second. let's see the commercial. >> i'm max. i used to live in a beautiful house, but my family moved away. >> we really killed ourselves coming up with a concept, writing a great piece of work, editing it well. we worked like dogs. we did a great job. love a good dog. >> i love it. i love it. really good job. thank you very much. thank you. thank you. >> i think we're gonna beat the guys because we went after heart, and women are usually better at that than men.

good morning. >> good morning. glad to see you. we didn't spend an awful lot of time together yesterday, so what we're about to see is a bit -- kind of a bit foreign to me. a little concerned that you might have missed the mark because we didn't have a chance to talk that much. i decided to forgo this location completely. if you go to sun tzu, "the art of war" -- sunzi. well, i was doing the mandarin version, but thank you. it's embarrassing when he does that little cock-up with the "z." thank you for correcting him. it was nothing. what he correctly identifies in his "art of war" is battlefield is where the war room is. it's not in a boardroom. but rob was not happy. i had to make a decision, and i stand by our product. with all due respect, we would raer do less of our talking and be judged by what it is that's up on that screen, respectfully.

trace: everyone needs a champ in their life -- someone that loves them and cares for them. >> when i saw the commercial, i was surprised. i went from being kind of a frown face to a smile. i felt a lot better. and i really felt that they did their job. it takes a big heart to be a champion. >> you look good there, lennox. thank you. very good. thanks, fellas. see you later. thank you. [ dramatic music plays ] they both did really well, but one was fantastic. so, you really liked them both, but you loved one? so much so that we'll run one of these spots in the westminster kennel club dog show in early 2008. on network television? on network television. wow. that's big. i really think they liked it. if we lose -- and i don't think there's a chance of that --

it was the right decision to forgo the war room, shaking hands. we had a job to do. [ dramatic music plays ] rob from pedigree thought both teams did a really good job, but i have to say he felt somewhat slighted by the fact that you guys didn't go over and really talk to him. he had also said that he thought

that gene was a little bit abrasive. i have to say, just sitting here, i felt you were, as well. i came to observe you. i asked about the content of the commercial, to which you said to stephen, "she'll wait." you asked me also, when i was leaving, if i was gonna go and tell the female, because of some sort of sisterhood bond, what you had been doing, what you had been working on, and what your general strategy was. >> who said that to you? gene. gene, did you insult my daughter? [ laughter ] huh? what did i say to you? nobody insults my daughter. you said, "she'd wait." omarosa, what do you think of gene's disrespect for ivanka? wasn't just the disrespect. he questioned her integrity. [ sarcastically ] oh, nice. and that, to me, is the most offensive part of what he did. >> it was just unnecessary. you could have almost said nothing. you're absolutely right, so i sincerely apologize -- i appreciate that. -- for any shortsightedness i may have had. if you don't mind, i'd like to take another run. i want to see each ad. empresario first.

>> i'm max. i used to live in a beautiful house, but my family moved away. now i'm here. i'm a good dog. why'd they leave me here? >> they call me lady. i was a beauty queen, but as i got older, i got heavier. i'm a good dog. if i were thinner, would someone want me? >> sam's my name. my homelife was happy until the baby started sneezing. i hope there's another family that wants me. i'm a good dog. >> when you buy pedigree food, we make a donation to help good dogs find loving homes. love a good dog. gene, what did you think? better than yours? oh, absolutely not. do you believe yours is better? do you really believe that? we're convinced of it. all right, let me just see the hydra ad, please. >> everyone needs a champ in their life -- someone that loves them and cares for them. sadly, there are 2 million homeless dogs in america waiting to be adopted.

when you buy pedigree, we make a donation to help dogs find a loving home. it takes a big heart to be a champion. have you got one? nely, what did you think? very good, very professional, but, hands down, we won. omarosa, you were laughing. i thought it was just hilarious because he's such a big, tough guy, and to see him cuddling with this little dog. the kind of reaction omarosa just gave us -- that's what we wanted. because i think you're hot. that's -- yeah, but you're married. you know, she does like you. she does like you a lot. like a brother, like a brother. and he's a big star. why didn't you use your star power? you have stars here. why didn't you use your star power? marilu's face is very familiar, and i think putting her face in front of the ad would just bring that last connection. well, and we did use marilu's voice. there's plenty of commercials with the voice of a celebrity. but nobody really knows marilu's voice.

i'm really sticking by what we did. i think it's really good work. >> having said that, you know, lennox, i know who you are, but not everybody knows who you are -- particularly women. and so i think it could have been enhanced by a little caption there -- "lennox lewis, heavyweight champion of the world." i've walked down a few streets of new york with lennox lewis. everybody knows who he is. you're wrong about that. let's get down to decision time. the executives of pedigree felt that both teams really worked hard, but they really loved the ad from one team. and the ad they loved -- -- is hydra. they thought it was terrific. pedigree felt that hydra did the better ad. i disagree with them. nely, you know what, it doesn't matter. no, you're right. it wasn't my decision, but i agree with it. i agree with it. i thought they really did a great job.

i think using trace and that incredible voice of this guy was genius. now, listen, congratulations, hydra -- two wins in a row. [ applause ] go back to your war room. have fun. congratulations. so far, ladies, it's not looking so good. >> you guys got to understand, they can't touch us. ooh. yeah, there was. we smashed them. >> yeah, get 'em again. by the way, boys, puffing again. yay! [ chuckles ] congratulations, guys. great job. 1, 2, 3 -- >> hydra! [ suspenseful music plays ] per roll

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the only thing i was worried about in the editing room was whether you had enough time to actually execute your visi >> i'll tell you what -- the voice-overs -- your voice was gat, bui don't recognize your voice. i recognize your face. right. i don't recognize your voice. the voice-overs -- the first voice-over was terrible. who directed the voice-overs? who was the person in charge? i was the person in charge of the voice-overs. that's not good. you could have used your own voices. my voice has an accent. no, your voice maybe we won't use, okay, in all fairness, unless we're looking at going international. yeah. but i think you went overboard. even in your presentation, you come up with, "we have a radio ad for you, we have an internet ad." they didn't ask for that. and, by the way, everybody -- terry, ivanka, myself -- we really liked the other commercial better. the ad was so beautiful with lennox. he looked so natural. you couldn't have picked a better actor no matter where you went. hey, big man. high five. the new marlon brando!

[ laughter ] >> nely, you've been very quiet, but you were the project manager, so -- you know, i think marilu and i really worked on the creative. i think we did a really good job. obviously, it didn't work. i have to take responsibility. >> i will say this, nely -- you were very, very carried away at the presentation. you just kept going and going, and nobody could breathe. jennie, what did you do? i was in charge of research, the client, and taking care of the talent. if you were me, who would you fire? [ sighs ] [ suspenseful music plays ] nadia. come on. i don't know. we worked so hard together as a team. it would either -- be maybe nadia or carol. why nadia? i just don't think nadia was given a specific task. why carol? carol had nothing to do with this one, i think. maybe that's why. so, carol, who would you fire? i would think nadia. why? because the people weren't fed

when we got to the location. nadia, how do you respond to that? that's not true, because we got to the studio, and the first thing i did -- i got a menu and i ordered for everybody. i mean, you could more blame marilu for directing an incorrect concept. nely, you know that gonyou're bring back two people. somebody's going to be fired. i feel badly. the women are getting beaten quite badly, quite handily. i'm gonna bring back nadia, and i'm gonna bring back carol, even though i hate to, but -- okay, so, nadia, carol. everyone out, but you're coming back with nely. thank you. [ dramatic music plays ] ivanka, what do you think? i think it's interesting.

i think that carol shouldn't be here. i can't decide between nely or between nadia. terry, what do you think? well, first of all, i agree with carol. i don't understand why she's here. and nadia was a world champion -- maybe the best gymnast ever. where's her competitive spirit firing up and showing leadership here? my businesses are run by me. we have a lot of heads here. a lot of women are heads of their own business, and that makes a huge difference. but you know what? the guy who wants the biggest light has to take the biggest responsibility. [ dramatic music plays ] that was invigorating! you're probably wondering why i've just carved a giant wooden tiger.

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[ dramatic music plays ] [ dramatic music plays ] nely, you have to be a little bit embarrassed by what's taken place. this is your thing. you do reality shows. you do videos. you know what i think, truthfully? i was too ambitious in trying to do great work. i wanted to outdo myself. do you think you should be fired? i think that i should take responsibility for my actions. nely, it doesn't really sound like you're giving us any reason not to fire you, in a lot of ways. >> and i don't understand -- you brought carol back. i don't get carol. i do get nadia, to a certain extent. i don't get carol. why carol? well, i had to bring two people

back. but marilu should have been back with you, not carol. in all fairness, carol, you're not gonna be fired unless something really crazy happens. thank you. but you shouldn't be here. can i say something? nadia, go ahead. we went the wrong direction, and i mentioned that many times. whose fault is that? it's hard to say that somebody's wrong. it's not hard to say. whose fault? you know whose fault. whose fault is it? well, if we go the wrong direction, i think it's the producer's, so -- meaning the project manager? carol, do you think nadia could lead a team? i-i don't think so. i found that she didn't have any contingency plans. nadia, do you think really you could be a project manager? it's unbelievable to me, because i watched you win the olympics. so, obviously, you're highly competitive. you're, like, this incredible person. i like to win. you don't have to convince me, 'cause i know a lot about sports and about athletes and about everything. if i don't know what i'm supposed to do, i step back. sometimes you have to say, "i'm not being told what to do. this is how i make myself an asset to my team."

i always said that we should use a celebrity from the beginning, and nobody listened. did she say that? we did decide to use marilu, and when we were in the editing room, what marilu shot didn't work. but why isn't marilu back here? she was the director of a failed deal, right? marilu is not, in a team, the weakest link. why should i keep you versus nadia? because i'm exceptional. i said that, if we're gonna lose, it's because we didn't use a celebrity. well, that's a big statement. after we shot it. after we shot? did you say it before you shot? no, after we shot. well, that doesn't do any good. what good does it do after you shoot? it's over. nadia, do you think you have the ability to lead? they both say you can't. i can, but i wasn't given a chance yet. but do you want a chance? did you want to be the leader of this task? of this one? yes. i would have done everything athletic, because this is what i know. well, athletic, unfortunately, at a certain level, ends.

and i mean that with the greatest respect, because very few people can lead themselves. most people are losers, you know. i know a lot of people. most people are losers. you're a winner. nadia, why should i keep you versus nely? well, um, she -- come on, nadia. come on, you got to -- wait. okay. this is no longer a gymnasium. this is now a boardroom. look, look, first of all, here's the problem i have. okay. i think nely has tremendous ability. she was, like, the star of the team. carol, you would say it. everybody -- they just think she was great. and i think she had a very, very bad day. as far as nadia is concerned, i think you're an amazing leader of yourself, and i think that's the ultimate tribute, you want to know the truth. i don't see you being able to lead the team. so, look, i think you are extraordinary. i am a huge fan of yours. i watched you win the olympics. i watched you win so many contests.

i love you, but, nadia, you're fired. [ sighs ] thank you. thank you very much. thank you. [ dramatic music plays ] [ indistinct conversation ] my two little bees. you're the mama bee. that was tough. that was as tough as it gets, i think, but you made the right decision. [ dramatic music plays ]

-- captions by vitac -- www.vitac.com closed caption funding provided by mark burnett productions, inc. i don't think i should have been fired because i could have been, you know, a good asset to the team. i was playing for special olympics international. i'm disappointed, but i know that everything that's gonna be won here is gonna go to some other charities.

announcer: this season on the announcer: this season on the "celebrity apprentice" -- i've issued a challenge to 14 of the world's most successful celebrities to prove that they have what it takes to make it big in my world. 1, 2, 3 -- hydra! hydra! hydra! hydra! >> announcer: 14 celebrities, 14 egos -- and more drama than even they can handle. you foul-mouthed little tramp. gone are their agents. gone are their assistants. if you want me to bring money, get me a phone. [ laughs ] this time, the battle is to raise money for their favorite charities. oh, my gosh. last week, the task was to create an ad for the pedigree pet adon