boeing into earnings on wednesday. the number much higher than expected. 246. >> quite segue. >> it's been fun being here. kevin, dennis. we'll see you back here tomorrow at 5:00 for more "fast money." " meantime, "mad money" with jim cramer starts right now. my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to make you some money. my job is not just to entertain you but to educate and teach you. so call me at 1-800-743-cnbc or tweet me @jimcramer. holy cow. the president actually means what he's been saying. what do we do now? i think that's the attitude of so many big investors who

couldn't believe trump would really carry out his protectionist agenda once he was in the white house. and their surprise is what caused stock to sfaul today, dow dipping 27. s&p backsliding, nasdaq declining 0.04%. at one point the averages were down much more as people tried to figure out what stocks they need to sell in a regime where world trade will likely slow because the president is making good on his campaign promises. the afternoon rebound helped shift the wisdom from assuming everything is a loser to thinking there are both winners and losers. that is exactly the way to think. if you have any doubts that protectionism is the message, you clearly didn't watch trump's talk to a whole bunch of ceos about the need to buy american and hire american or face the consequences of major taxes even as he did solicit what's needed in for for them to do for hiring in this country. how do you thread the needle and figure out what to do with your

portfolio here? first, the president has said he wants to create more manufacturing jobs and bring others back that might have been lost. that's a campaign pledge he made to many of the people in the key swing states that won him the election. now, this really shouldn't be a surprise. but somehow it's totally shocking to many people who haven't yet gotten their heads around the idea that trump actually means what he says. after what happened with united technologies and their carrier plant, where trump made it very clear that he could make let's just say some real trouble if united technologies moved 2,000 jobs to mexico -- he saved 1,000 of them. or what happened with ford where he's stemmed the company from putting up new plants in mexico. did investors think all this talk about a border tax was for show? did the big institutional money managers think it was all bluster? are people really shocked that trump pulled out of the trans-pacific partnership when he campaigned against it so aggressively?

so let's go back over what our new president has said he'll do repeatedly in return for keeping manufacturing plants in america, in return for hiring american and buying american, he'll fight for dramatically lower corporate taxes. >> hallelujah. >> remove red tape that he says has stultified business and blocked new job creation. and he will push for a tax holiday on the repatriation of cash from overseas. that's been the deal from campaign day one. what's incredible is that anyone would think trump would go back on that pledge when he's been remarkably consistent about all these issues. for someone who is supposed to be unpredictable, trump can be predictable as all get-out. so now many money managers are scrambling, trying to figure out what gets hurt in a trumpian world, what benefits in a trumpian world. and how does that graft onto their near-term earnings given this is the biggest week of earnings season. let's get some facts on the

table. we're talking about manufacturing here. manufacturing accounts for 2.1 trillion of our gross domestic product. that's the most recent figures, but that's only 12.5% of our total economy. i'm urging you no to give up on the other percent. to some degree, i think the horse has already left the barn here. for example, there were 2.4 million textile jobs in the u.s. 34 years ago. now there are 130,000. it would take more than just a meeting with kevin plank, as the president did this morning among a host of other ceos. plank has planned to build manufacturing in baltimore. frankly if you make textiles here unless it's totally automated, it might be hard to stay competitive. third, there's a mad dash to figure out who gets hurt by all this protectionist talk versus who is immune. things are so sketchy and, let's say, early in their gestation and because the cross currents on a given day are so difficult

to fathom. just today, the biggest winner over and over again is the oil and gas industry, right? it's being deregulated. that's massive. it's loved by the trump administration. it can even benefit from trade as we go more of a surplus. but the price of oil is down today even though opec talked about how the production cut baques are working. i think you go the other way on this one and do some buying soon. however, very few people like to buck the daily trend. i say go against the futures and do a little buying. then there's the banks. oh, they're huge winners in this world from deregulation. they aren't hurt by trump's protectionist agenda. they're local banks for the most part, but even the big national banks are fine. however, rates were down big today. banks need higher interest rates to make more money. the traditional playbook says that world trade is cut by protectionism and so therefore rates should go down. this one is not as easy as buying the oils because we don't know how long it will be before we get a readjustment of this

view. you know i think our domestic economy will be on the rebound, and the 12.5% of the economy that's manufacturing won't derail or even drag down the other 87.5% with all it stands to gain from repatriation, lower corporate taxes, better business environment, deregulation. next we can try to pick domestic winners that fit into this new scheme. what do they look like? i got a quip from my partner from "squawk on the street" david faber, who said this morning they look like comcast, the parent company of this network, which is a pure domestic company that would benefit from lower taxes, one that exports entertainment and imports nothing. how many comcasts are there, though? that's difficult to figure. some people are buying housing stocks. they make sense as trump stocks. >> trump stock. >> why? because, well, rates are going down, and they're all domestic, right? rates are good for their business. still others want retailers and restaurants. i say be careful here. you're skating on thin ice because retailers are being

crushed by amazon, plus they don't make anything here and often -- look, they rely on imports from overseas. whenever i see a big intermodal trucks that are coming back from overseas that are stacked up in new york, you always say, wow, that's going to retail. restaurants, the competition is so hard here that even if you get it right, as mcdonald's did today request better than expected numbers, it doesn't work because people are so negative about the company annualizing the windfall that came from all-day breakfast. it was an incredibly negative conference call. they're done. i don't think they should be. there's still one area that investors can turn to, and i'm talking about a very specific group. these are stocks, stocks that i say are -- >> trump-free zone. >> in a trump free zone. those are the ones that don't need trump, aren't on his bad side -- boy does that matter. and that do well when the economy slows, which is what the takeaway has to be when you consider that oil and interest rates are going down. when oil goes down, people think the economy is slower. when interest rates go down,

people think the economy is slower. i know it's hard to be more cliched about this, but you know what people buy in that environment. it's what they did through all of 2015. i hesitate to even use the term, but they buy fang. they buy facebook, amazon, netflix, google, which is now alphabet. fortunately that's not all they buy. skyworks solutions gets new money in after that incredible quarter because they've shown their a mobility company. we're hearing from the ceo later tonight. hottest stock on the market. the semiconductors and semiconductor equipment companies are qualifying as trump free too, and there i want you to think about lam. how about apple? tough call. i mean it's suing call woman, the cell phone chip designer and even though that shouldn't amount to a huge sum of money if it wins for apple, it's crushing qualcomm, which is reported to have 25% of its revenue on the line here. that's how a stock drops 12% in a day. so the waves are high. the riptide's vicious.

the navigation, difficult. thus my bottom line is that you need to take trump at his word, and you might want to either go trump-free. >> trump-free zone! >> and stick with tech or find more stocks in the mode of comcast, domestic names with little earnings risk. or you can use today's weakness in crude and interest rates coming down to buy the banks and the oils at a discount to where they were even ten days ago. that requires some bravery. but sometimes bravery is what makes for the best investments. let's go to debbie in new york, debbie. >> caller: hey there, jim. hope you're having a great day. >> i'm having a good day. how about you? >> caller: oh, fabulous. thank you. >> great. okay. >> caller: i'd like to ask your opinion on mobileye, mbly. they make cameras for autonomous cars. they've gotten product

agreements with bmw, audi, and nissan. >> right. >> caller: jefferies upgraded it earlier in the month, and they've had upwards momentum, a little bit of momentum. >> look, debbie, this is a very tough call. thanks for the kind comments, but it is a very tough call because it's a very expensive stock. the other one that is in this area that people like is nvidia, which we know has hit the ball out of the park. but mobileye is on a rebound. it's just that in the end, the dispute that we saw with mobileye and tesla, the problems of a company that is a cult stock makes it so that i cannot pound the table on mobileye. let's go to gerard in new york -- gerald. gerald. >> caller: booyah, jim. >> booyah, jared. how have you been? >> caller: i'm doing great, and i love the faces you make during the lightning round. keep it up. >> my sister always says i'm a great face maker. what's going on? >> caller: i'm wondering, foot

locker since their last positive earnings release in november has gone down for man 10%. i wanted some pearls of wisdom on foot locker. >> look, this is a great question. here's the issue. foot locker is in the mall. being in the mall is spearing no one. if you're in the mall, it doesn't matter whether you have a good story or not. i say to myself, i am not going to buck this trend. if people decide they can't take foot locker even though it had a good quarter, i'm going to step aside. i'm not going to pound the table, but i'm not going to tell you to sell it. there are many companies in the mall that i want you to sell, but that's not one of them. okay. so trump meant everything he said. so you can go trump-free zone, or you can be brave and maybe buy some banks or some crude on this weak nas. on "mad money," shares of skyworks solutions flew to new highs. it hadn't seen these in -- well, i got to tell you it's the hottest stock on the market. can it continue its rise? i've got the ceo. then number 11, julio jones, made a strong case for mvp this week, but he's got nothing on what i got coming tonight.

i'm highlighting the most valuable management team in this market. a as the pace of change acceler e accelerates i'm sitting down with former starwood ceo to find out about business and trying to protect yourself in this new more dangerous age. stick with cramer. >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. a a sve dec tod

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let's talk about the credible come back in the stock of skyworks solutions, the semiconductor company that makes chips for everything from cars to the internet of things. mainly, though, skyworks had been for a long time viewed as a maker of power amplifiers for cell phones, especially the

iphone. a year ago the future looked pretty uncertain for this company. the whole tech edifice looked less healthy than we thought, but since then skyworks has rebounded like crazy. stock is up 65% from lows last february, including an incredible 20% move since the beginning of 2017, most of which occurred last friday when the stock vaulted 13% in the wake of a truly fabulous quarter. what was so great about these results? well, the company delivered a three cent earnings beat of a 1.58 basis, with higher than expected revenues, record cash flow. more important, management gave very bullish guidance for the next quarter and it's good this company is no longer totally hostage to apple even though it remains a huge customer as they've been diversifying away from the iphone into new businesses including chips for popular virtual assistance. and the icing on the cake.

skyworks a buy-back which suggests that management believes in the future of this company. stock peaked just above 110. can it make its way back to its all time highs. let's check in with liam griffin, the president and ceo. liam, welcome back to the show. >> thank you, jim. appreciate having you back here. >> now, liam, this looked like the breakout quarter in terms of the company being recognized as part of the sea change not in cell phones but in mobility. how did that happen? how did you create that new image because it's really been going on all the time but somehow it broke through this quarter. >> no, absolutely. i think if you think about a smartphone, smartphones are about connecting people, and it's a tremendous market. we've talked about this mobile ecosystem, the amount of data and the amount of commerce that's going through. so smartphones will continue to be a very important part of our strategic landscape, but in parallel, we have this i.o.t. dynamic, this internet of things where the connection that brings these things to the internet is

vital to skyworks. that's a billion-unit opportunity and growing over the next five to ten years. >> i thought it was really interesting that you wrote -- i never really thought of skyworks like this. you talk about what's driving demand. popular apps including facebook, uber, netflix, youtube, spotify and waze. these are the way we should be thinking about skyworks, not just as a chip inside of a cell phone. >> absolutely, jim. you've got it, man. this is an industry that continues to move. there's new customers. there's new applications, and it's profitable. we've made some money. you can see it in our last quarter. our customer is making money and even these new apps, the companies going forward in this technology are also profitable. that's going to propel this market for many years. >> new customers, you've got a big one now in china that's a big, big win. that's something that must have been hard to get. can you describe that for us? >> you're right about that. i think it's very important for skyworks to diversify. we have a phenomenal partnership with our largest customer. we've learned a lot from that relationship, and we love that company. but in addition, we've rounded

out our portfolio throughout asia with huawei being one of our most significant players. they moved into a number-two position in terms of revenue, and we still have a long way to go in that emerging segment. >> why are so people shocked at the free cash flow here? the analysts were falling all over themselves. you've been generating pretty good free cash flow. why was this a breakout in terms of people realizing how much skyworks makes? >> i think it still hearkens back to this rf wireless business really being theably collar industry, and it really isn't. if you run your business properly, you're disciplined, and you continue to grow your top line, the capital and the cash just flows. we're really happy with that. nearly half a billion dollars of cash flow in the last quarter. it provides a healthy level of diversification and comfort for our shareholders. >> how did you sneak in to be one of the top few players in the connected home? >> well, our connected home business is phenomenal. i think you look at our wi-fi portfolio, our technologies around bluetooth, zigbee, smart

energy even in some of those markets. it's always been brewing under the radar but the market today is taking off. the number of applications and the number of companies that are engaging in this type of technology has been phenomenal for us. again, it's in addition to the customer set. it's an application opportunity, and it gives us a chance to really leverage our assets and scale intefrnlly. >> google home devices could have picked anybody. why did they pick you? >> i think they like technology. what's happening now in this industry, above all things, performance wins. >> right. >> systems level collaboration wins. and our know how in wireless, the years we spent whether it was motorola or nokia, we're the company that knows how to get this done, so we can take and bring our know how and our product together to make sure we cement a win that works for the customer. >> i have to ask about and a half fa becau-- nafta.

do you hear the president -- does this say to you, wow, i can't do that again, or i got to bring that business back, or are you fine? >> well, you know, jim, we are a global company. we compete in a global landscape, and our customer set is global. having said that, the majority of our revenue is actually derived in the u.s. we have two significant semiconductor fabs, one in boston, one out here in california. so we hope we're fine, and we'll do everything we need to do to ensure we are. >> just in terms of these home devices at amazon, alexa, google. are these going to take off, or are they just niche? >> it's early innings but we think the trend is in the right direction right now. if you look out a bit, some of these things around virtual reality, augmented reality, drones, all of that stuff, again, it sounds like it's a bit siengs fiction, but eventually it will have legs and really turn the market.

so our job is to engage with all the players and we do leverage core technology, jim, so that the solutions that we provide to one or two of these customers often have a common i.p. core so our r&d teams can really harvest the masses by focusing on real core solutions and spawning those through a number of accounts. >> is there any takeaway for anyone in the semiconductor business about what happened with qualcomm stock, down very badly today, big customer of yours, suing them, apple. is there a takeaway, or is this one-off and you don't have to worry about it? thy just had a different model entirely? >> you know, we put customers first all the time. so i can't speak to the details related to that suit that's under way right now. but i will tell you for us we're listening to our customers every day. if they don't win, we don't win. >> i think we should leave it at that. that's liam griffin of skyworks solutions which is the hottest stock in the s&p. "mad money" is back after the break. thank you so much. >> thank you, jim. >> announcer: coming up, amazon

is giving every retailer the fight of its life. but has this shopping destination put a target on its own back? cramer takes a look at target's internal battle when "mad money" turns. ch)♪

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onh and ed look's airacn) whenever the pundits present a negative trump-related scenario that sends stocks lower as we saw today, i always come back to the material, the craft, which means looking at individual companies and asking how they'll adjust to this new world. all companies do it differently, but all companies know who the leaders are and just like in sports, where there are coaches worth emulating, yes, bill belichick, there are management teams worth aspiring to, the most important being procter &

gamble. first, it's the most visible package goods company slash bond market equivalent stock and therefore the first to experience the faux wrath of analysts trying to position themselves as aware of the great rotation out of these stocks and into more cyclical names like a freeport or a caterpillar or cummins. you get that. in the last month, procter got downgraded to sell. highly unusual. by two different and i should say excellent firms as a statement that they recognize how out of sync the stock of procter is with what's hot on the wall street fashion show. second, procter as a company is front and center against a host of challenges. strong dollar havoc, political turmoil, not to mention potential millennial irrelevance, and scorned for its use of inorganic materials and wasteful manufacturing processes as least as judged by the purists that seem to be inheriting the shopping earth. finally procter has got real competitors in a dog eat dog

world with the need to keep pace in dividends in order to retain whatever bond market equivalent status that can still be gained by the plus 3% yield crowd. with those myriad difficulties in mind, how did procter do it? how first, right up front, it gaffed with -- to 2% to 3%. it's a big delta. given that it's the most metric as it implies both market share gains and innovation, anything else the company delivers after i heard that number was just pure gravy. but did the gravy taste gray. in its conference call, procter decided to respond to all of the questions it's received of late and group the call according to these actual questions. it was a play with answers to each question. top line progress. prospects, retail information, natural products, sustainability, cost structure

progress, portfolio, foreign exchange, capital structure and trump. i can't short-shrift this call. so let me give you a summary of each because it shows you how the modern day multinational can triumph over these trumpian woes. it gets me down frankly. procter's revenue progress was superb in spite of multiple negatives. that's why the company is so sure of its organic growth even as they're facing incredible headwinds like a change in the indian bank notes where individuals had to cash them in to reignite banking which causes the indian market to go from high scales growth to decline. the company also triumphed in key markets like egypt, nigeria, as politically related currency devaluations like in the uk and mexico. how did they do it? one word. innovation. the new downey scent beads are taking the market by storm. as the same time the company offered 70% of the new moms

pampers through pre-natal and hospital programs in this country. gave razors to men on their birthday, and will distribute laundry samples to new washing machine buyers. pretty clever. procter is rapidly becoming agnostic, embracing chinese e-commerce. meanwhile, its elegy to bricks and mortar stores, brilliant. i'll just quote it. stores continue to hold strong relevance for many shoppers. stores are more convenient. stopping at one location for multiple items. no packages left at the door. no passwords to management they can be more efficient for many shoppers. grocery, gas, banking, and pharmacy all in one stop. stores can be cheaper with no membership fee orz delivery charges. and stores offer a social experience away from home from behind their desk, end quote. that matters for procter because with its heft, it can own the stores it deals with.

the company spent nine power graphs going over its head long overhaul to embrace natural and organic and giving detergent a smaller destructive footprint. it was a powerful reminder that procter will not be left behind by those that want something that's natural. if they don't address the packaging issues, though, particularly with gillette, i'm not sure how effective these of course foreign exchange currency is just a huge problem. however, manufacturing locally is a big help as are price increases that stick because your product's better than the other guys, hedging the currency risks doesn't really help given the biggest swings are in countries where it's just too costly or can't be hedged. despite what the analysts feared, procter did everything they could to make this as much as a non-issue as possible, and they succeeded. they're doing it with rigor. now to the heart of the matter. procter & gamble knows that it's going to offer a competitive

stock, it has to balance innovation and advertising with returning capital to utd, the shareholders. it buys back a huge amount of stocks with the proceeds of any assets it sells and it's got that great dividend. but if you really want to step back and challenge the company's participation as part of a broader selloff, i want you to consider this value creation before you blow out the stock of procter & gamble. this company has returned over $123 billion to shareholders through dividends, stock repurchases and share exchanges in the last ten fiscal years. the whole company is only worth $220 billion. you think it can't handle a trump related selloff, think again. all this talk about a cross and g produces 85% of the u products themselves in the country. so it has a net import balance of about 5%. it could be a huge winner with repatriation, lower corporate tax rates. good story. the sum total of the call was nothing short of a stinging rebuke to those who sold this stock to buy an industrial or go into cash to flee a trump-feared

led stock market armageddon. the bottom line is that on this conference call, procter answered all the arguments f, a they made it pretty darn clear that all you'd be doing is giving someone else a chance to buy their stock cheaper. of course procter is the best of breed. but all that means is that buying best of breed might be the single best strategy to deal with the potential turmoil that so many talking heads keep telling us to be more worried about. let's go to roger in maine, please, roger. >> caller: booyah, jim. >> what's going on? >> caller: been a long time listener, first time caller from maine. >> thank you for calling. how can i help? >> caller: with the possible buyout of rite aid, i bought in hopes of adding a little to my retirement funds. now that the fdc is said to be throwing a curve at the merger, should i stay in? >> i don't know. there are people on both sides.

some people say this deal will get done, which you'll be incredibly rewarded. some say this thing is going to go crashing down because the government won't allow it. it is a black box. i told readers of actionalertsplus.com, whoa, i think this thing might be blocked and that walgreens is the better one to know, not rite aid. i am more cautious. i am concerned that the government will block this because they feel very bad. the fcc feels very bad over the safeway, albertson's deal and they're afraid they're going to do the same thing here. i think there's a lot of caution. monty in california, monty. >> caller: love your show. watch it every day. >> thank you. >> caller: i brought sprout's about eight months ago. >> yeah. >> caller: yeah. lost about 30%. i'm wondering if i should hang on to it. >> i think that group is so competitive. i got to tell you, the food aisle is just -- whether it be whole foods, kroger going natural and organic, i cannot

endorse that stock. i just can't do it. >> don't buy, don't buy. >> because there's nothing worse than an endless price war in aisle 6. all right. bye, haters. procter & gamble's conference was nothing short of a total rebuttal to anyone that wants to sell the stock. this is one of the best. much more mad ahead. i'm going to sit down with a former ceo and a brilliant man of hotel chain starwood to find out what sets some companies apart. and maybe some trump analysis too. then target is missing the target on wall street, but it's not even their fault. it could mean a lot more for retail as a whole. maybe what happens when you get really good online is not so good. and all your calls rapid fire in tonight's edition of the lightning round. so stick with cramer! f l?riinsk4

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sometimes i don't know if people realize just how rapidly the world's changing. we heard a lot about the power of disruptive technology to upend more traditional business models but we don't always put the pieces together in terms of what that means for both companies and individuals. that's why tonight we're speaking with frits van paasschen. frits is the former ceo of starwood. that's how maybe you remember him. he was a long time guest on the show. before that he spent as ceo of coors brewing company and before that he worked for nike where he ended up in charge of business in europe, the middle east and africa. when frits was running starwood he got a chance to see the results of disruptive innovation up close and personal all over the globe, which led him to write a terrific new book. i typically don't have authors on. this one you've got to read. i loved it.

i think he perfectly captures the zeitgeist of this era. so let's sit down with frits, here more about the important insights that he put in the book. good to see you, sir. have a seat. >> thanks, jim. >> how do i avoid being a carcass, which is my favorite subtitle of all the ones in this excellent book. >> i think the key here and looking at change is how do you make sure you recognize what's happening? one of the things we all suffer from is something called cognitive bias. this idea that when we see things that are different, they're threatening and we back off. what you have to do when you're a businessman, when you're a leader or when you're an investor is understand where change is coming from and what it really means for you. >> here's a good example. you ran a great hotel chain. when i was growing up, what that meant was service, service, service. as long as you offer great service, it was good enough. no. >> service still matters in the hospitality business, of course, but what's changed is hotel companies have to compete by bringing guests to hotels.

and when they do that, they become basically a digital platform business to deliver hospitality. and who are they competing against? the otas, the online travel agencies, boorksing.com, expedia, but also airbnb. >> even in the time that you were at starwood, none of this existed when you started. >> that's right. >> how do you keep up with it? you read trade publications. you hear about the competition. how do you keep up and beat? >> it's all of those things, right? you have to make sure you surround yourself with different sources of information. one of the things i talk about in the book is the best decisions you make in business are when you have a group of people around the table with a shared goal but with different perspectives. and that open conversation, that realization that things may be different somewhere else or coming from somewhere else, i think that's really the key. >> well, this morning the president met with a group of ceos who have a shared goal, more prosperity. are they capable in that kind of group to give some feedback to

the president, or is that too old style? is that not in keeping? >> i think there are some great ideas that could come out of that. >> you do? >> i think the key is, look, with donald trump, love him or hate him, he's a great negotiator. i've done business with him. >> you have? tell me about it. >> the key is he'll posture. he'll do things. he'll position. he'll say things that forward his own objectives, right? that's what he does. the key is to separate his antics from his actions and focus on what he's going to try to do and what he wants to get. and in the end, if i had one thing to say to him, it would be this. we shouldn't just be thinking about getting old jobs back. we should be thinking about how do we create new ones, right? i think the spirit of american business is not playing to avoid losing. it's playing to win, finding ways in the global marketplace to sell our products abroad or bring people from outside the u.s. in, which is what the travel industry is about. >> was this a hotel deal that you worked with him on? >> yes. >> and was it straightforward in the end?

did everybody win, or is it zero sum with president trump? >> no. look, i think in any negotiation with anybody, you try to find out what the other party really wants and you troo i to make sure that you what you really need gets out of a negotiation too. i think there are different styles for negotiation. my still isn't his, but what he does is he makes it very clear what he's trying to get out of the negotiation, which in a simple sense makes it easier to make sure that you can give him that if there's something else that you need. >> and everybody won. >> in the end, everybody wins. >> you sfent a lot of time in china. we are really at the cusp of what could be the great middle classization, which we talk about in your book, and it's just amazing how important this long term trend is. can you sweep that away? can you f you're the president, just choose to not engage, or must you engage and this is just posturing by our current president to be able to make it so there's better deals down the road? >> i think it's about better deals down the road. the reality is this. one of the things i talk about in the book is focus on the trend lines. ignore the headlines. >> yes.

>> the headlines today are all about protectionism and anti-globalization. but the trend line is global growth, right? 80% of global growth coming out of the crisis was in emerging markets. about that same percentage of starwood's growth was outside of the u.s. even me, i had a book out for now a week. i've sold it in 20 countries. there's a startup i'm advising. their first 20 customers, 12 of them were outside of the u.s., right? so for global companies and american companies to compete, they have to look at the total marketplace. the middle class consumer around the world will be a much bigger marketplace than just the u.s. market. >> now, frits, one of the chapters i like so much, you are a brand guy. i mentioned that in the introduction. but brands have a different sort of relevance these days, particularly with social media. coors is a great brand. i was drinking coors when i was watching the games last night. i've stayed at your hotels. i wear nikes. they stay relevant. can they stay relevant? >> absolutely. look, it's really interesting to watch the interplay of

technology and social change in brands. and the big thing for brands today is personalization. it's giving every individual consumer what they want, knowing where they are, how they like to consume. and brands that get that will stay relevant in this new marketplace. >> that means nike could be good because they've really worked hard on personalization. the stock has been in a tough spot. >> the thing with nike is they do a great job also of getting feedback from consumers. nike was never a big market research company. they always had the idea, look, we know probably better than consumers what they want, but they're getting very good at being attentive through digital networks and through influencers to find out what people want and give it to them. >> tim cook on the board of nike. these are companies that steve jobs would understand. that's frits van paasschen. the book is disrupters feast. he's the former ceo of starwood hotels. i don't have authors on because i tend not to learn as much as i can. but this one, this is not a waste of time.

this is a must read. "mad money" is back after the break.

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it is time! it is time for the lightning round on cramer's "mad money." that's where i take your calls rapid fire. you tell me the name of the stock. i tell you to buy, buy, buy or sell, sell, sell. we'll play this sound -- [ buzzer ] -- and then the lightning round is over. are you ready, skee-daddy? it's time for the lightning round on cramer's "mad money." going to start with bernie in new jersey, bernie. >> caller: hey, jim, booyah. >> booyah. >> caller: first of all, as a college professor, i would just like to compliment you on your terrific communication and teaching skills. >> thank you. that's what i try to do. that's what i try to do every night. thank you for recognizing what the show is about. i really appreciate it, sir. how can i help? oh, did we lose him? certainly nice to hear, right? all right. let's go to sujit in washington. >> caller: booyah, jim. >> booyah. >> caller: hey, love your show. >> thank you. >> caller: i wanted to know should i hold or should i sell my position on fitbit? >> i expect nothing good to come

of fitbit. it turned out to be a commodity. that's all it really was. it's a shame because it had such a great concept, but there's just too many of them. it's an overcrowded category. can't recommend it. phillip in pennsylvania, phillip. >> caller: yes. booyah, and greetings from the city of philadelphia, jim. >> let's go gino's. what's up? >> caller: before i go, got to say a quick thank you. i read one of your articles how to exit bank of america. my question today is about jazz pharmaceuticals. so with a loss of a generic version of the drug and possible new administration with having drug price fixing regulation, what's your view on this? >> you just explained it all. literally the reason i was going to say that you don't want to be in jazz is because our president, i think, is uniquely ready to take on the drug industry and jazz will get hurt whether you think it should or not. its stock will get hurt. mark in wisconsin, mark. >> caller: jim, i own an lp.

i've owned it for a while. pays north of 10% on a quarterly basis. the ticker is dlng. the name of the company is dyna gas. should i buy, sell, hold? >> it's a 10% yielder and i really believe in liquified natural gas but i've got to do work on that. by the way, nat where they slashed the dividend again. let me do so work. we got bernie, the professor back. bernie. >> caller: hey, jim. sorry i lost you. >> never. what's up? >> caller: all right. first of all, i like your take on xl enex. is it a -- >> i think xilinx could be owned on earnings. t-mobile i feel the same way. earnings or takeover. that's right. i think you can own either way because i think it can be bought, and it can be bought on earnings. and that, ladies and gentlemen, is the conclusion of the lightning round! [ buzzer ] >> announcer: the lightning round is sponsored by td ameritrade.

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when we look back on the destruction of retail as we know it, this holiday season we won't point to the debacle at macy's with its decision to close a slew of stores that don't make enough money. we won't focus on the realization that no matter what kohl's does, it may not matter, or the new ceo of jcpenney is dealing with the same problems

that don't have solutions. no, the key story here will be the incredible erosion in one of my favorite stores to shop at, target, which has found itself in the worst possible situation. its online offerings are so good, so compelling, that they're stealing traffic from the actual bricks and mortar stores. the self-cannibalization of target may be the sorriest thing that's happened. the digital business grew at a phenomenal clip in those last two months of the year but bricks and mortar sell. the ceo decided the cost of the accelerated shift from offline to digital as a major cause of the disappointment. for several years cornell has been under pressure to grow that business and succeed with omni channel. that was supposed to be the secret of success of a retailer and a higher stock price down the road. now we have to ask did he do those things too well? we've long known target as a kind of a fun place to shop, right? but perhaps judging by its online numbers it's not as fun as we thought, or while it's fun, it can be avoided if you're

time constrained. the bigger issue for me is target shows you the fundamental problem with the whole move toward omni channel. in the end, these old line retailers were built for the racetrack. you went in for one thing. you wandered around, bought many other things as those of us who used to go to target with our kids know all too well. that's why, for example, it made so much sense to move initially to the top of the racetrack. why should target lose those food customers to other stores, to a kroger? but now you go to those food aisles and you see there's absolutely nothing that's particularly proprietary or less frankly expensive than any competitor. target's food initiative came before the bifurcation of the category into natural and organic versus regular. now it's tried to move to natural and organic, but the fact is that a kroger can do it more cheaply than target can. oh, it's a brutal category, food. i mean how the heck do you break the cycle of a low single digit decline? i frankly don't know, and i thought about it all weekend. i don't know.

further, if you don't stop in at the stores, how is target going to sell you electronics or entertainment goods of any sort? it's been my experience that amazon has simply taken that business away from anyone. these items often used to be impulse purchases. if you were not browsing through the store, though, you're not going to pick it up. you don't make impulse buys online. i have no idea how a minus single store sales number can be reversed in a category uniquely set up for the web and price competition. i am sure with a $63 share price and a 3.76% yield, target's stock with justify some value investors, but to me this holiday season showed that we've gotten to diminishing returns for the dot com expansion. in the end, it only results in unprofitable cannibalization. that's what's so frightening about target's shortfall. it's doing the best online of

all the bricks and mortar retailers. let's just stipulate that. and this ugly quarter is what ultimately seems to happen. that's a pretty grim fate not just for this company, but for the entire group. stick with cramer. shld tclic.. you icve m onme insue too? gr geiin e wewen ngise d urteea ou my nonour i w utr in t onme insue too? gr geiin e wewen ngise d urteea

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love hurts on the season premiere of american greed when a scheming femme fatale takes out an insurance policy on her fiance, you know it's not going to go well for him. don't miss american greed at 10:00 p.m. i like to say there's always a bull market somewhere. i promise to try to find it just for you right here on "mad money." i'm jim cramer, and i will see you tomorrow!