the macrobackdrop couldn't read better if we have questions about trade relationships and other policies. i do think, there will be high stakes in terms of what tone on trade is going to be struck right here. at least so far, it's been more bark than bite. >> fried chicken and golf is out. we got it, michael, thank you, that does it kwor "closing bell." "fast money" begins right now. >> "fast money" begins right now live from new york city time's square, i'm mellissa lead. our panel here, tonight on "fast," it's the panera premium. they can be taken out for a whopping $7.5 billion. so which food giant could be next? plus a top investor says a plaque swann event for the market could be lurking in the shadows. we will tell you what it is and how you could protect yourself. later, amazon and jeff bezos, could it be the high bidding war for content and who could be the winners and losers, we'll

explain. first we start off with a big one-two byun punch that took stocks down, blame it on first the feds and major development on capitol hill. for more on that story, we go to john harwood. >> mellissa, we had up with of those moments today when the markets suddenly recognized something that had been fairly obvious from political events here in walk for some time. it came when the house speaker paul ryan said this. >> we will need more time to do tax reform. the house has a plan t. senate doesn't quite have one yet. they're working on one. the white house nailed it down. even the three entities aren't on the same page yet on tax reform. >> now, here's how we got to this point. remember back in february when president trump was just newly in office, and he said he was going to come out with a tax reform plan within a couple of weeks? well, that never happened. subsequently the house said, well, we don't think they're going to use -- they're not

going to have their own plan. we're going to use our own plan the white house will sign on to that. all the while while the house border adjustment tax was looking at perhaps a narrower business code rather than business and individual. now we have a situation in the wake of health care, where the administration, the trump administration is trying to look on top of things and they're saying, we are now going to drive the train on tax reform, to talk this week about potential back tax or car bonne tax, although those are ruled out from active consideration. the bottom line is we are do not have a white house plan t. house has a plan, although, they have not laid it on the table and begun moving it. and the senate has not made clear what its preferences are and the one conclusion you can take from that is the august deadline that treasury secretary steve e steve mnuchin is the goal for an active tax reform. >> that is not going to happen, guys. >> let me ask you something.

has mcconnell and others sort of already tried to delay expectations about tax reform before august? >> yes, everyone recognizes that that was an extremely ambitious time table. nevertheless, the house tried to keep pressure on its own members and the administration have repeated that time table t. senate's more cautious as it usually is. but it's now becoming obviously, since there is no one plan to move, and since the republican party is plainly divided internally, there are debates over whether they will try to get democratic votes to do this, which would connote a much different kind of plan. we just phone dondon't know wha situation is at the moment. we don't expect that situation to maintain forever, but they're not running it. >> all right. john, thank you. john harwood in d.c. let's look at this chart here, it really shows the moment that rock stocks took off, the fed

worries about equity evaluations. they said something to the effect fiscal policy might be pushed out to 2018, or at least the impact. then we have ryan's comments on tax reform that john just explained. they're widely circulated. that was the one-two punch that took the market down. you may argue with me, take the market down? what are you talking about? it's been very controversial for a very, long, long time. no growth, no tax cut. you may be raising rates, that's not what investors want. >> no, i typically don't like to make a big deal of things, obviously the mark will be up 200 points, we'll have a bigger conversation. but the rhetoric we we heard that got this in motion, i think potentially is a good deal, you go back, for the fed to make comments, the summer of 1996 was the difficulties of governing or being a central banker in a democratic society. that was greenspan's irrational

exuberance. so the fact that now fed officials are making comments about valuations to me is somewhat alarming, coupled with the fact that we won't see tax reform t. reversal of this magnitude when the vix closes at 11 and around 13, is eight significant day i think? >> the things i found most concerning is not that they're talking about the market. i don't get it. except we know the fed is playing with the market. we get to a place where they talk about their balance sheet, that's a big deal. people don't know what to do. is it going to be a hard stop? that is tightening. it's not in the market. i say this all the time. more fed equals more volatility. i don't think the market is priced for much fed. i think it was significantly bigger than paul ryan. i think the expectations for a short-term tax solution are not high, even though i think the markets have been very constructive and to me the fed is a big deal here, we are getting more fed.

>> there was something for everybody to hate i think is the sell-off today. >> that said, i wasn't surprised you were talking about shrinking the balance sheet. that was the next step. >> i don't think that tightening is -- two hikes are in the market t. feds are then saying, you know, we're thinking about the balance sheets and markets. >> i don't know, that wasn't a shock to me. i saw some of trump's more hawkish rhetoric regarding syria. to me, that was a little, you know, just uncertainty in the, you know you saw the bond market. that was consistent with me with fear about the hawkish. >> fears to the right. >> that was new. i think the geopolitical stuff, that was new. i think as far as yellen, we've we heard her talk about the market being overvalued. as tim said the fed has definitely played with the market evaluation, over if 2016, late in 2016, early in 2016, so the geopolitical stuff, i think frightens people. he's got a big week this week. i think that people are focused

on valuation as a whole. i have been a serial of the market, because i'm looking back at valuation, we mentioned it earlier, when it looks like to me '07 valuations the market ran on taxes, cuts, deregulation. i won't tell you, though, that the thing that sticks out is when he froze regulation, now, that is a quasi-tax cut for corporations, so i don't believe necessarily the market can give up all the gains that it have out of the election. >> but what do you do here? >> i have been a net seller. so i have been making sales. do i believe you should take some profits in the market. everyone has been sitting on their hands this market. i think today is the first day when people start to get more involved in the market. >> here's what happened today. does it change the way you think about the markets? make you more cautious where this rally is? >> i'll talk about it in the text of reenforcement, the fact that the dollar is not going a lot higher any time as soon as even though the fed stuff might have been a little hawkish. it's telling you the fed could

be dancing too hard on to a party and pushing the economy down when it can't support it. the markets are going higher. i think it sets up for trade where the relative value outside of this country continues to look better. i think the dollar is trapped in this zone. it failed the 50 day. the technicals were important. guy talked about this, the reversal in the nasdaq will be closed lower. we made an all time high, closed lower than yesterday's open. >> that to me is something that is concerning. >> to me, i don't want to trade around things, it's so hard to get out, get if for me. i'm not good at timing it. the volatility index could have been a lot higher actually. i think we will see an additional spike in volatility. s&p put. >> so it's a big market reversal today. could the s&p be headed for a bigger pullback? let's go off the charts, a market correction could finally be coming to robert, which levels are you looking at? >> great. i think when you look at the s&p, it's important to get a

longer-term view of the market to put this perspective of the volatility in perspective. let's take a look at the chart here, starting off the s&p between 2014, '15, '16, a huge decline. that's an important long-term support level t. market is up 30% a off those lows, which 15% happened since the election t. shifts in the election from where we are now, it's not unusual to see the markets pull back and consolidate those gains, again, 15%. the market looks for an exclusive. look at some very near-term levels. here's the 50-day, again, the markets held at that level the last couple of days, last week. that's going to be absolutely critical the next couple days. when we get down to more support, 100 days, that's going to be a level where i think we can see the market bounce. that's another 2, 3% from where we are. get down to the 100 day, back to

that huge trading day. back here:00, a little higher, pardon me. 2,200 i think is the ultimate downsize for the market in the worst case scenario. we'd be a big buyer at that point. the key point being that stocks start to correct in december, there's lots of opportunities as we get into earningings. >> thank >> thanks,. >> long before you we heard this hawkish stuff, you look, either there one one negative before noon. interesting, right? i think 130 iwm is critical t. transports rolled over as well. again, if we lose the transports below the 160. all the levels will come to fruition on the downside. >> for me, i have been sitting on my hands. i've sold. i sold my semi conductors.

i'm holding on to my housing recoveries, my k.b. home, my pulte. monsanto is a good stock for me. those are the names i still think, even in a down market, how to define upside. those are the remains you should be playing. >> i didn't do anything. i will say i have been looking to trim things that i think don't make as much sense anymore. so some of the utility plays that i think, even a out trade is starting to wear down on the charts and the valuation has been in support for six months, probably the last two kicks on its multiple. i think if you look at the bank stock, though, no matter what is going on, i hold firm to bank of america at $23 bucks has taken you back to the move. the move is not predicated on the yield curve going to 130 again. it's the fact that regulation is better. they are lending more t. housing

market is better. the banks the regulatory target on their back is gone. i think that's very, very important. >> i agree we that, i'm holding on to my banks. we could be in for a bumpy ride. that's okay. it's a huge thing for the banks. i'm hanging on to names like google, facebook, i think they will ride out these storms, the feds and macro-issues. i feel safe in those. that's where i want to be. >> it's interesting, valuation doesn't matter until it does. >> until it matters. >> right. i'm not saying we are there yet. maybe i missed it. i don't remember the fed talking about valuations to the extent they mentioned it specifically today. i remember janet yellen talking about biotech. this seems to be like actually well thought out and they put it out there. to me it's a little bit, i don't know if it's in their per view, i don't think it is, but it could be, when we look back on this a month, a month-and-a-half from now, wow, the day the feds made the comments. >> the feds have been talking

about the market for a year. they pretty much let you know when they get stormy they will lay back on anything they do. it has to work both ways and loosening conditions, they said the market conditions have had a loosening effect on markets. i hear what you are saying. the fed is not going to overstep their boundaries, even tow today sounded like that. i still think that has to do with what they have to do. >> coming up, panera getting boostd. which is next? tesla could be an all time high again today, a top analyst says it's because wall street realized the most important thing about this company. we will tell you what that is and a top investment manager says something is happening this month that could be a black swann event for the markets. she is here to explain what has her much more nervous. much more "fast money" ahead. you have access to in-depth analysis, level 2 data, and a team of experienced traders

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>> welcome back to "fast money". the announced acquisition of panera give rise to more consolidation in the fast casual dining space? >> mellissa, the question in restaurants today who is next after panera? shares of noodle, zoe's kitchen.

red robin gourmet rallying with investors thinking they might be likely targets in the future. there has been a lot of news so far this year in restaurants, so far, burger king, owner of restaurant brands, bying pop eye's chicken. darden picking up scratch. analysts sa i the most attractive targets are scalable multi-concept brands, preferably with a strong digital offering. >> that will give you a premier in price. before taking panera private, j.b. was already active. they were looking at possibly a $9 bll bid for duncan brand. >> that transaction didn't happen, so panera was in a target, cheesecake factory targeted as a possible takeover property as well, international expansion and managing to thrive with a positive sales comp for quarter after quarter and what doze getter with coffee tan cake? anyway, finally, buffalo wild wings, such as has been trying

to appease capital, they have been pushing the troubled restaurant chain to franchise more the stock has lost 17% the last two years, traffic is down, costs are up, the equation is all wrong, some people say they might be put up for sale in the short term at least. melissa, back to you. >> thanks so much susan li. are we always ask who is next. does that make sense? >> do we always ask who is next? >> the presumption is more t is to come. in this particular space, they are troubled. labor costs are up, right? >> yeah. >> they're looking to cut costs. >> very competitive. >> this is the thing, though, you know you hear every spring some kid invites some super model to the prom. she actually goes with him. well, that was the one t. panera one was the one that goes with the super moddism. at that price, i don't think any of these other restaurant chains will get any suitors, like that.

>> did they have a super model at the prom? >> i didn't have to. >> you set me up with that. thankfully you bailed me out. hung for target practice, in other words, we have more fast food casual names that are prime acquisition targets. start us off. >> definitely dine equity, when i think of apple the mothership of applebees. first of all in terms of the size of this deal, this is a delicate and bite sized morsel. in a billion dollar cap, it's not a big deal. they've had enormous turnover. that's the casual dining space. if i look at a company with 8% free cash flow, it's a company that's got value through a suitor. this is a stock that's almost in halfs the last 12 months, that's ripe for a takeover for me. i think it's interesting. >> karen. >> if i had to pick one, it would be cheesecake factory.

it's a brand, susan talked about a little bit. it is a brand that everyone knows. i think there is growth potential there. i think they have to turn things around, which is good. i don't know what that means. >> oh. got it. >> i'm not sure. >> anyway, that's the case. it's expensive. >> though, you know, i don't see it as, wow, that's a tasty more sell as tim would say. i think it's expensive. >> in the name of panera, it could be a target. >> it could. >> so susan in her intro talked about darden taking out cheddar scratch. sort of the same profile here, you get bj's restaurant. it fits the profile. if you look at the number of units, the possible growth and the way to the halftime ebitda. if you overlay that with bj's restaurant. you get to a $50 price. the last sale is $40.

i think there is upsize there. >> he can barely contain himself. >> we will move on. >> of all the bad songs we played over the years and there have been a lot of them, this is the top three. currently it's the two -- let it run for a second. "dukes of hazard." ♪ just a good old time >> your pick? >> jack in the box. >> oh, surprise, surprise. >> you recall mcdonald's spun out chipotles grill and at the time it turned out to be the wrong move, maybe it's the right move now. when it says baja frerk maybe as cordova spins out. maybe it's a time to sell the whole thing in one fell swoop. jack in the box has been a monster, maybe somebody wants to take it over. >> that song, my god, stop. >> bed bath & beyond.

the company has gone slam with the rest of retail. we will bring you the headlines. we are moving the stock. i'm mellissa lee. first in world wide. heirs here's what is coming up. >> jeff bezos is entering the football phase, throwing a hail mary to stream thursday night football games. we'll tell you who the winners and losers could be. plus, a top investor says, there is a plaque swann in the market and here's a hint. >> sue me. >> we'll tell you what it could mean for the rally when "fast money" returns. zplmplts

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. >> welcome back to "fast money,"

stocks posted their biggest intraday reversal in more than a year, if you are worried about volatility in the weeks ahead, if you are not, we have ways to protect yourself. amazon getting another all time high t. company announced it will stream nfl thursday night football to prime members this fall. will the partnership be a touchdown for investors? we'll explain. let's hop across the pond, there is one highly anticipated political event that has market watchers on edge, dom chu has more from headquarters. >> reporter: mellissa, there are a lot of pros out there pointing out what is happening across the ponds a risk factors, specifically in france with the presidential election there. even the federal reserve is paying attention it to. in the fc 1 minutes from the march meeting. it says they caution upcoming elects in eu countries pose near term and longer term risks. the system over there is a little different than the u.s.

elections system if that there are multiple rounds of voting to arrive at the winner in france. according to a french news outlet, the more centrist candidate with marine le pen. >> that same poll asks how people would vote in the second round. it's there macron would beat le pen. >> that happened on may 7th. as for markets are setting up ahead of that, there is a general optimism in 47 when the index is less than a percent away from a 52-week high, it's up 5% already this year. 20% over the last 12 months. there is a september it's if there were a downward catalyst, it may not last that long. both saw relatively diminished expectation. so mellissa was a couple weeks

away, the markets appear for now pretty calm. back over to you guys. >> dom chu at headquarters. would you hold a position there? >> i would and i think ultimately the euro is going to be very resilient here for the fact that it's some of the best current account surplus. i think the break away on the euro is going to 112. >> is that a fear that macron is going to be the winner? >> i think so. in the longer term, i think the you're are been okay. it's up for debate if france wants out. but, yes, it is a view i think political continuity we saw in the election is at least now seems to be more of a consensus view tan it was even a month ago when the dutch trump looked like he was going to be the guy to set a lot of dominos in the crosshairs. >> let's bring in rebecca patterson, a chief executive

officer. >> thank you. good to be here. >> we seen destabilizeing events happen. they didn't destabilize the marmark market, right? >> if macron does well in the first round, there is no hope for le pen, i think you see the euro does go higher. if it's neck and neck like the polls suggest. we all know how great the polls are, then you wait. you definitely do a second round on may 7th. macron should win. you have to think of the setup in france. 25% youth unemployment rate. eu support among the french has fallen in half in the last decade, it's 38%. that's lower than the uk. so the possibility that le pen pulls a surprise and gets the undecided voters and wins is sfot zero. it's not 50%, but it's something. >> right. >> it is very binary. it's different from brexit. think of the large international french companies that would have

to redenominate every contract they have, it would be a hugely disruptive event. i agree on the surplus, i think in the short term, you get a big fall in europe pen equities if le pen wins. >> so when you look at that and the possibility of that sort of impact on the european market, does that then make the u.s. markets as current valuations justify the valuations we see here? >> i think you probably would. it's interesting. we took a look at how different markets fared in past recessions and crises, even if they were u.s. createtive. think of the debt downgrade in 2011. this was a u.s.-made crisis t. u.s. equity market outperforms global peers because of the dollar. when you have a period of crisis, there is a flight to liquidity, more than safety and u.s. money markets and treasury, that lists the dollar, which helps the overall value of the u.s. market versus others. >> isn't that destabilizing for

the equity markets. i understand the flight for treasuries and the dollar, but you could have equity markets that, you know, people don't want to be in because of the global -- >> global equities go down. the u.s. i think would go down also in that situation. but if you are a dollar-based investor, i know a lot of people would be dollar based investors, they'd still rather have liquid u.s. probably domestic securities than french or spanish or italian securities at that point if time. >> but we see the unconsensus play out. right? you alluded to that on the polls. everyone that thought donald trump was going to win, plus the markets were going to crater. is there a scenario where le pen loses and that somehow forces the european markets to get weaker? >> that's a great question. because that would follow the brexit-trump kind of playbook, if you will, for the last year. if macron wins, the european fundamental also i think, european equities are different,

and the european economics have upside momentum. but here's what i watched. if macron wins, i think the european central bank feels more comfortable sting away from quantitative easing later this year, so you start getting that liquidity benefit to europe slowly drying up. >> that could be a catalyst for some profit taking if europe, if we do get a big runup on macron winning in the short run. so, yeah, i think good news could lead to greater pressure through monetary policy tightening later. >> rebecca, thank you, good to see you. >> will, i think rebecca said also play the ecb crew, i think it's good for european banks. i think the ecb is very aware of how well, this rule, that the banks will respond as you see the balance sheets. i think owning the efm trading the european bank over the xlf or mechanism in this current status quo is the trade. i think the ecb is coming to the

rescue of the european banks at this point. >> dak started the beginning of last year 2016, at 9,000, it's at 12,000. it's a significant move. we topped out at the beginning of 2015 and very quietly we haven't mentioned the stocks now, a couple weeks, but stifel nicolaus went from $20 to $scene.5 dollars in a m-- $16.5. you could potentially see it rolling over to the down side. >> you are asking ability the sort of alternate scenario. what do you think -- how would you sort of factor all this in. >> i think you have as to play it here. you touched on it, does the u.s. markets become more attractive? and i think that this seems to be -- everything that we're deeming with right now in our country in ouring whiour equitio be a sell on the headlines we have recently seen. i think this could be, these elections could be a point where

you wind up selling offshore, before the u.s. and it actually becomes a catalyst in the buy event, maybe it coincides with the u.s. markets. >> how do you correct the corrections? mike. >> first of all, when you look to hedge your portfolio, one of the things you want to do the identify the catalyst. that's because you don't want to be hedgeing all the time. you gets expensive to buy that insurance. secondly, you want to think of how much protection you have. finally, you want to physical out how long you want that protection to last. if we take a look right now, we are probably long u.s. equities, you will be looking to protect your portfolio, you can take a look. we had periodic drawdowns over here as we go through. basically, we will be taking a look at here, getting protection down maybe 10%, so i think what you can do is look out to may. you could buy the 237, 217 put

spread. you can spend about $2.50 for. that you will be spending a little over 1% at the current level to buy that protection. you will get protection all the way down to 217. >> all right. mike, thank you, mike ko at the plaza. for more options acts, check out the full show. still ahead, teslaed a another all time high. one analyst says because investors are seeing the company for what it really s. so what is that, exactly? we'll explain. plus you are looking at a live shot of jeff bezos speaking. we speak with him momentarily. we will bring you those comments when "fast money" returns.

welcome back to "fast money". we got an earnings alert on bed bath & beyond. courtney reagan at head quarter with the latest. >> hi there, mellissa. sales have been positive and negative after hours. reaction up nearly 4% t. home goods retailer which owns bye-bye baby in addition to the namesake brand issuing disappointing 2017 guidance, forecasting a decline of low single digits to 10%.

they expect sales to be flat to slightly positive. now the fourth quarter comparable sales for online frou more than 20% but instore comp sales fellower digits. they beat an mists expectations and bed, bath and beyond increased its consistedividends. it will close stores and open 30. interestingly the company said it has into the attempted to model regulatory policy changes, like tax reform, saying there is just not enough information yet available to make these models. interesting, melissa. >> all right, court, thank you. i don't quite get what courtney said, why the stock is up so strongly in the after hours session. >> i think it was priced for work. >> oh, wow. >> it could have been a lot worse. >> all right. speaking of retail, that man right there, amazon ceo jeff

bezos causing lots of headaches, he told people on his company blue origin, our morgan brennan is there, we will bring you those comments. you are watching "fast money" on cnbc, first in business world wide. it's big screen entertainment, right in your hadnds. buy a samsung galaxy s8 and get one free when you have direct tv and add a line.

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>> amazon has been in the news. >> morgan brennan asked jeff bezos a question in colorado springs. >> you are just as competitive. i know you talk about feasibility right now. what's the strategy there? >> of course, we will be just as competitive. but how do you compete? what itself the real -- when people say that a an entrance is disruptive in an industry, what they really mean is customers are adopting that new way. and so to be at amazon, we've had a lot of inventions that we were very excited about and customers didn't care at all and believe me, those inventions were not disruptive. in anyway, so the only thing that's disruptive is customer adoption. if you can invent a better way

and if customers agree that it's a better way, then they will use that. and so that's exactly what we are trying to do at blue origin. listen, we have a system here, we're in an equillibrium in space t. whole space industry is too small. it's a very small industry. the whole launch services market is $2.5 billion. not a very big industry. and so the reason is, we don't fly very often. you know, if airplane flights cost the same as they did in 1940, that would also be a small industry today. but actually, there are millions and millions of passenger flights shown, it's because the costs have come down so significantly. and we need to get there. if we can making a says to space low cost, then entrepreneurs

will be unleashed. you will see creativity. will you see dynamism. you will see the same thing in space that i are witnessed on the internet over the last 20 years and believe me, that's fine. right now, you can't see that. and the reason you never get there is base the price of admission is too high. if i'm a kid in my dorm room i can create the next snapchat t. projectiles for emission to snapchat is low. i can't create the next planetary mission or the next exploration satellite, any of -- most of the things you want to do in space that are truly interesting right now have a very high price of admission. as a result, you can't unleash the creativity of thousands of thousands of start-up companies and kids in dorm rooms everywhere. but if we can reduce the cost of launch by a factor of and then by a factor of 100, believe me,

that will take time and hard work. if we can do that, you will be living in a completely new world. it will be a gooden age of space exploration. you will see so many people. then it will be a big industry and a very dynamic and fascinating one. it will be a golden age. >> next question is, with spaz ne space news. >> do you have any ticket price in mind for the flights and what are you looking at in terms of the number of people you want to fly in the first year or two? >> unfortunately, i don't know the answer to either question. i don't know yet what the ticket price is going to be. we are working on. that we'll figure something out. we still have time. it's not an urgent thing to figure out. we're not ready to still tickets anyway. then really, you know, customer demand is going to be up to the customers. as i said before, you know, i've thrown parties before that nobody came to and i don't think that's going to be the case here. i'm super optimistic.

but customers fet to decide what the flight rates are. i hope they decide they want to fly. >> nicholas with the "new york times." >> hey there, thank you for taking my question. so you said you're not sure what the ticket prices will be, but a lot of us think they will be pretty high. so do you have any plans to maybe raffle off tickets? so people who can't spend that much -- they are the first to fly? >> that's a fascinating idea. we have not spent a lot of time thinking about that. but i kind of like that idea. you want a marking job? >> maybe we should do something like that. and you are right, the tickets are, again, if you use kind of airlines as an analogy, back in the 1940s, 1950, when people first started, you know, really using airlines as a mode of transportation, it was really expensive and you eater had to

be taking an important business trip or you had to be really low heeled to be able to fly over, you know, transport yourself by aircraft. and, of course, you fast forward to today, and airline tickets are very accessible to a very large cross section of people. and so, that's what we'll have to get to. we bought the to chip away at it. it's a step-by-step ferociously. >> next is richard waters with the financial times. >> we have been listening to ceo jeff bezos of am son speaking to reporters about his highly secretive company blue origin, to be launched, we were talking about bringing the cost to travel to space down. of course, a part of that is a notice of a reusable rocket. of course, he's not the only billionaire in this sort of space, right? we got spacex and elon musk and richard branson and virgin.

so, where do we go? >> not me. this is where i want to be. >> one way or round-trip? >> maybe we need to think what we got here. let's send up the man that gives a lot of everything. >> very google-esque of bezos. he's been great with video, i have been positive on the stock forever, bake amy. below 200 t. problem is when you start to throw these things at the wall, i don't want to say he is losing. >> it's a distraction? anybody cares about that with elon musk. >> no. >> right. >> he had months to prepare. >> it's in the price of tesla. there is no question it's a premium attached to it. and the question is, i don't know where blue origin fits in the amazon structure, frankly. i'm not sure it really matters right now. i think if you think about this is an innovator. this is how he said it, amazon came out with a lot of things the market didn't give them

credit for. think about this, the stocks will make 7% this year. at some point, you have to wonder where there is an enormous priced into this. the growth internationally is the one thing you can get excited about. >> if you think about amazon as a logistics company, which arguably, it is given its investment. this is the ultimate future. >> isn't this a totally separate entity? >> okay. yes. >> you are saying it's a kind of an umbrella of you foria? >> that's what's got him his own ceo. it's a part of the musk empire so to speak. >> i'm hanging out on blue to i need scotts paper towels. >> that doesn't happen. we find it right in there. perfect. >> amazon wins streaming rights to thursday night football. julia is in l.a. with more on that story. >> hey, amazon's first move into live sports, they will live stream thursday night nfl games making them available to what it

says are tens of millions of prime video subscribers world wide a. source says they are paying $50 million for the game, that's ten times, sorry, five times what it was to stream the same games last year, saying a hims amazon is not interested as twitter was. they will promote their other shows. it's a part to become a premium video destination. amazon saying it plans to double its spending on content and trim on spending on originals this year from last year. looking to lock in some cyber suits $99 a year amazon prime, saying subscribers and free shipping spend more on average on amazon purchases. twitter along with facebook and youtube bid on those rights after the largest line of streaming video strategy last year, twitter weighed in on losing those rights, saying, quote, since last year, we have collaborated on over 40 live stream partnerships and we will

continue to bring the best live content to our customers around the world. twitter also announced its scheduled to stream some mlb games, doing one every friday for the season. there is no question the sports considered more valuable than anything else to drive live viewers so many options. just like the sports rights on television, there is a premium for the one category that people always want to watch live. melissa. >> you think the $50 million price tag was anything to drive up content costs for the networks? they still had the right, correct to stream those same gain games on their own platform? >> they have already locked in their price. this is a totally different right. they can stream on their own platforms. they already figure3d out how much they will pay for that. they did pay certainly a pretty penny for nfl rights. this is totally separate. this does not raits raise the rights they will pay. it shows how valuable it is. >> sure.

julia boorstin if los angeln lo. it's could be the next big thing for twitter. now going to amazon, live streaming events. what does that say about twitter and where it's gone over the past -- you no longer have shares? >> i have a portion of it. it's my hope portfolio. really every day i realize that i should not be holding on to twitter. it's a sinking ship. >> why don't you sell it? every day you have it? >> that's my girl at this point. i can't turn my back on my girl. a 20% position of what i had, it's still 20% too much. >> i look at amazon, by the way, jeff bezos is totally rocking that pitbull look or vice ver sarks i'm not sure. he is an incredible innovator. there he is. see. mr. world wide. but to me, it's not so much this deal, it's while amazon will

throw anything at netflix, you know, right at netflix. >> that to me would be -- i don't own netflix, i missed the whole ride. i'd be afrom id to jump in now. you have enormous competitors coming after them. >> $15 million is a tiny, tiny portion of amazon total budget for content. so really it's not the biggest investment. >> the question is does it drive up the price for disney in the upcoming years? what does it mean to them? disney made a 52-week high today. i think they push up the all time high 120 or so. >> up next, one food stock yelling bye. find out the name when we come right back.

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back with the final trade. >> we talked about fast moves or casual dining, dining is a takeover as a minimum. i think the margins gets better. >> i will be looking at bed, bath & beyond. best buy, it's really cheap. worth a look. >> fwraso. >> the bear deal looks more likely the heat on earning, i bought more, still upside ahead. >> great producers on the team,

her brother is like nine-years-old, watching the video, astorable. adorable. >> jen gus. >> genius. >> kellogg's, back to you. >> i'm melissa lee, thank you for watch, see you back here tomorrow my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. "mad money" starts now. hey, i'm cramer. i'm jim cramer, welcome to cramerica. my job is not just to entertain you, but to educate and teach you. talk about a dke