>> kate williams, happy birthday. and cover the xlf. >> goldman holds 225. good long entry. >> briceline is my call. best way to play the transports. it will get you done. >> i'm melissa lee. thanks for watching. "mad money" starts now. hey, i'm cramer, welcome to "mad money," welcome to cramerica. my job is not just to train you, but to educate and teach you. tonight i'm letting you in on something real big. the method of my madness. i know this is the craziest,

most bizarre thing not just on business tv but in television in general. a one man show on business. unless you're one of those people who tunes in to see if tonight's the night that i actually do the walker rails. it will happen one day. this show is all about the method or methods from strictly quoting the bar from my methods. why do i tell you some stocks are worth buying now or just on a dip? that's the question that everybody would like to know, tonight i'm going to give you pieces of the answer. one of the easiest ways to identify potential cramer names for stocks, but won't always necessarily end up on the show.

but from watching my list from when i was frankly a little boy in fifth grade. i used to look at the new high list. stocks in that illustrious list, the highs of the high, only the best of the bests can hit new highs when the market is falling apart. what does it tell you when the stock hits a new high? either that it's part of a genuine bull market. or maybe its sector does, which is so often responsible for a stocks increase. no matter how they get there, many stocks on the new high list keep going higher. the a students tend to repeat themselves in the process every quarter, just like the kids in school. just like the bottom of a bull market since 2009, any market that doubles from the bottom has to be considered a great bull market, even as i know so many resist such labels, we saw this

new high list phenomena over and over again, the same stock would hit new high after new high after new high. listening to the bears caused you to miss out on one of the greatest rallies in history. obviously the rally is more like the exception than the rule in all the years i have followed the market. but generally speaking, things will continue to work, because these stocks typically represent companies who are best of breed, always remember that phrase, as it is integral to "mad money.mo" i am saying if you want to identify stocks that will be rise in the future, will be changed by a political shifter a shift dramatically higher in interest rates. look at the big winners of the present, it's a pretty good place to try to figure out the

future. let this list do it for you. it's already been scrutinized and scrubbed. there's often more continuity than change. until something major shifts, then you do have to alter your course, course changes can be radical and you should never dig in your heels when the facts change. all of my books i've written save my auto biography, adventures of a street addict, which is more of a score settling tone, setting scores with myself of course. hey, it didn't called "mad money" for nothing. when you're looking for stocks to invest in, when you're looking for the bull market, i don't just pluck names off the high list, these stocks have gone up so they're going to keep going up, that's lazy and

irresponsible. i'm a lot of things, a lot of them negative, but lazy and i responsible, everybody knows that -- some people say, hey, is that someone else tweeting for you? who else would get up that early? and the obligatory, do you ever sleep? well, no, at least not for any long stretch. so i rarely recommend buying stocks trading off the new high list unless there's some special circumstances. what i do like to do when i'm hunting for stocks and what you need to do is wait for the fabled pull back from the new high list, because that is the best place to put money. the pull back, and i'm thinking 2% or 3%, or maybe even 5%, that gives you a good entry for something on that list. you should always be conscious

of price. most people can't pull the trigger when a stock is going down, if it's on the new high list, and it goes down, that would be your man. i don't want you to look at the new high list as your shopping list. poring over the new high list is a fabulous way to identify potential, and i stress that word, potential stocks to buy. you only want to buy on the new high list if you have substantive reasons. you have to do everything you always do before buying a stock, you absolutely must have conviction, even if it's a cynical conviction that a stock is going higher. i'm really saying, listen, cynically, i know the buyers go crazy about it. you know, big boys can't resist growth stocks, and they will always come to the support on down days, the biggest caveat at all, make sure they have them

pulled back for a good reason, that the selloff is extraneous. by the way, don't buy a big independent oil stock when oil goes down for three straight st days because that probably doesn't belong on the new high list anymore. another key part of miss philosophy, if the fundamentals haven't changed, the stock probably hasn't fallen from grace, the pull back is probably for mechanical reasons. now more than ever, stocks are traded by commodities, causing you selloffs. or double or aaa -- triple. nothing to do with the company or the strength of the underlying businesses. those are the buys. but if the fundamental picture

changes, if whatever made the stock attractive that made it climb to the high list is no longer true, the stock is no longer a candidate. i tend to like stocks that have pulled back just enough but not too much. 8% is the historical optimal level of a pull back that i made a lot of money in. more than that, maybe something is indeed wrong with the stock, you just don't know, 3, 5, 8, those are all important levels, man, i have made a killing when i have bought them down 8. watch for stocks that have pulled back from the new high list, especially because of a broad market selloff. some of my picks that have come out of this process, it's my getting to workshoping list. why don't we start with our zealot in ohio. >> caller: hi, jim and boo-yah too you.

i'm trying to get a better insight on mutual funds and i would like to know are they a good way to diversify? >> here's the problem, a lot of people have 401(k)s where you have to have mutual funds and you can't pick individual stocks and for that they are. what i like to do is have been 20% international, 50% growth, the rest will be kind of a balanced situation, neighbor a fund that has some bonds, you have to depend on your outlook and your age, but yes, mutual funds are fine, try to look at some of the ratings. >> caller: jim, what's the best time to use stock orders. >> if we're going to trade actively, we're going to have to pay attention to it. and if we're not going to pay attention to it, we're not going to do market closes. we don't play it that way, we invest on "mad money," we're nod

traders, we invest. there's a method to this madness. look for stocks that have pulled back from new highs, especially because of a broader market selloff having nothing to do with the individual stock that you want to pull the trigger on. stay with cramer. you do all this research

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welcome back to tonight's me methods to madness special. next up, how do you find stocks that are great buys? earlier i was talking about picking off stocks that were pulling off of the new high list. i said you didn't necessarily want to buy names right off the new high list, because you're paying too much for them. you can usually get a better da deal if you're patient and waiting for weakness. there are very few occasions when buying a stock right off the new high list or that close to it is justified. but sometimes the stock is so high, you just got to buy it whenever you can, as soon as you can. because it may not be going lower any time soon. you won't find these often, but when you find them you want to not buy them all at once.

go ahead and buy 25 shares, the worst that happens, it goes higher, you don't get to buy more and you get a quick profit. there is always another stock to find, i've got an exception where it's okay to buy a stock right around this high. if you see insiders buying the stock when stock's up a lot already, i'm going to give you a total green light. now it is a rare thing to see happen, but in my experience, this rare method of picking stocks doesn't work out. but i love it when insiders buy after a deeper run. i see that as a sign of confidence. they are sure that it's long lasting, remember, you can't flip a stock immediately, you have to wait six months, government takes away the gains, this is law, these people are seeing what they like, they aren't going to disappear in six months time. normally insider buying ranges

goes from being meaningless or an insufficient reason to buy stock. a lot of investors want to buy a stock creating the illusion that they're doing better than they are. so they play the system. hey, that's fair. but it means we ignore most tiny insider buying because it could be kind of film flalim-flam. that said when you get truly colossal insider buy, even if it's not at the high, you might want to take another look at the stock in question, because it's a pretty high endorsement. it's really the volume of the insider buying, but we're only focussing on one sort of insider buying right now, stocks that are running and aren't perceived as cheap. there's nothing more arrogant and yet telling than when an insider backs up the truck when

it comes to their own stock. we're so darn confident that it will keep going higher, we're going to buy some shares, we're not waiting for a pull back, this is arrogance. corporate insiders aren't fools, with some notable exceptions. and, hey, if their stocks are on a tear, let's assume if they're buying, they probably do know something. not everyone deserves the benefit of the doubt in this business. at the end of the financial crisis in 2008, a lot of people think that all ceos and executives for that matter are a bunch of crooks, frauds, and mall banks, especially those that got burned owning the old fannie mae or lehman brothers. healthy skepticism is one thing, a total unwillingness to believe in anything positive is something else entirely.

if you own stocks, you need to have some measure of trust in the people that run the company. we have had a massive amount of consolidation, you see it in airlines, rental cars, food stocks and entertainment, perhaps these corporate ceos are buying stock -- spurs overtures happen all the time and if executives expect they may be next, it could be a healthy an honest reason to buy. a lot of times you could just get a phone call that say no, buy, they do that because the company's worth more than they thought. maybe they think that the company can be broken up, like the whole tyco, maybe they see the stocks creating value, but they don't think the run is over because they recognize how much better the company will be when it's divvied up. for us, buying after a big run can be a bit lazy.

insider buying after decent runs tells me these guys don't think there will be a pull back and there's nothing more bullish than that. sure i want to wait for a pull back after they have bought but that's the best of all possible worlds. when you see insider buying of stock that's already at a solid run, you probably want to be buying too. bob from new york. >> caller: boo-yah to you. jim i have a question about interest rates, when the fed raises interest rates, good companies with attractive dividend yields and growth prospects suddenly go out of favor, can you explain why? >> sometimes people think that if a stock goes up, it's going to go up for a while, and they want to get out what's a risky yield and go into a certainty, which is a bond yield. so it's all a relative basis.

>> caller: boo-yah jim. how do i add some position if my stock hasn't gone down to the average list price? >> no, you can't. i would say the vast majority, not just the few times, but the vast majority of times, we pay up above our basis, well, i got to tell you, sell, sell, sell. here's another method to my madness, when you think you ought to buy after a big run. # #

. you're in luck, because you caught cramer on a good night. and by the way, i got to apologize to doers, which i will suggest is the linoleum floor of stock. have you met any of the 18-year-old jameson's? tonight obviously i'm in a great mood, maybe a manic mood even, which is me at my include best. i'm pretty productive when i am in high gear.

i'm so revved that i'm revealing many of my secrets, the methods to my madness. start jotting things down, i'm giving you some of the best ways i know to pick stocks, i'm teaching you how to invest and trade like cramer, if not to be like me, because i got some emotional things cooking here, but at least emulate me. so far i have given away two of my precious secrets, two i have used in my hedge fund, two i have used in my travelers trust, where i play with an open hand where i allow my subscribers to see all my trades before i get into them. it's a great place to look for potential buys and i like to buy stocks that have had big runs and yet still have substantial insider buy. because it says the people running the company really believe their stock has legs and if they believe, there could be a good reason for us to believe too. but again, this alone not enough to recommend a stock, still need to do the home work, check the

fund mamentals to make sure you like the story behind the company before you dive in and buy. what i'm going to tell you about tonight are tells, signals, that's why you should go through the transcripts and corporate filings, there are thousands of stocks out there and any method we can use to narrow down the ones that are attractive is a method worth having. i don't usually use insider buying as the only way to determine if a stock has it going or not. a stock has a heavy short position, meaning a lot of people out there have borrowed shares, sold those shares and are now waiting for the stock to go lower, return them to the bank they borrowed it from. hopefully they sold it high and bought it low. you can think of shorting as like regular investing, it's in reverse, we try to buy low and

sell high. shorts try to turn that around, they buy high and try to sell low. it takes more conviction to short a stock than it does to go long. when you're short the potential down side is infinifine it. a stock all of a sudden gets some good news, we get what's called a short squeeze, and it sounds exactly like what it is. in order to bail or close out the positions, the shorts have to buy, and this is what's called covering, when a lot of shorts cover at the same time in a panic, the stock will surge because what you really have is a lot of people set to buy the stocks, a lot of demand, they have to buy unless they want their years -- when the market refused to quit and then went right back up and the shorts hadn't recovered or bought the

shorts, they hadn't brought them in. so where does short selling fit into the buying e -- an outsider like coca-cola, santa fe withth should have done buying not shorting. it's almost like drawing a line in the sand for the shorts, this is an explosive combination of that kind of insider buying, one that is heavily loaded. shorts are smart, in fact a lot of them, a lot of time they tend to be real smarkts much smarter for the most part i have found. if a lot of people are shorting a stock and managements is buying it in sizable amounts, not just in hundred shares

worth, then you want to do your home work and you need to side with management and then you can ride it higher and higher. i consider the santa fe and coca-cola buys as being inside like buys, a short panic to push shares higher and you make money. a heavily shorted stock announces that you got no buy back, bigger than any previous one, that's another line in the sand from management is coffering the shorts. while not all buy backs are bullish, some of them are just down right a waste of money. i teach you how to identify the bogus buy backs that i issue multiple times each day. a substantial new buy back in the face of shorts is often a good reason to take a closer look at the stock. a note of caution here, you have to be very careful when dealing with a company that's on the close half of the shorts. the shorts have the ability to wreck a stock, even if the fundamentals of the underlying company are fantastic. these days the shorts are more

firepower than ever. i believe thanks in parts to an sec which looks the other way when shorts raid stocks. plus it's pretty easy to do as a stock owners no longer have the benefit of rules that slowed short selling down. and made it harder to create bear rates. rules like waiting for what is known as an up tick or a higher price before you could sell short stock. that was a good rule, but somehow the government got talked into abolishing in order to make trading quicker and more fair for the shorts. it's another reason why so many home gamers have left the building. we stopped these rules north to foment the panic, but the government seems to think that the panics are no longer possible. so we have to be more careful than ever not to panic.

the shorts came back with aggressive negativity, in and again after many of the big runs in the last two years. so when you're dealing with a heavily shorted stocks, that's in one of those etfs like short financials, you still have to tread carefully. before going into one of these situations, i have to warn you that the balance of power has shifted in recent years in favor of the shorts against regular individual investors. that means even if the sellers are wrong about the short term or wrong about the long-term, like with herbalife and bill ackman, and they have been buying back stock. just don't underestimate the amount of damage the shorts can do. although remember the best

protection against these raids is offer from stocks that pay good solid dividends. short sellers have to borrow stock to short the stock, and that means they have to pay the dividends to the real owners. when you see a stock with a big dividend that's being attacked by shorts and the dividends going higher, oh, what a terrific place to be. bottom line, insider buying plus heavy short interest can equal raging buy as long as you avoid situations where the shorts are determined to crush the stock at any cost. take herbalife, let's go to herb in florida. herb. >> caller: jim, great to talk to you. i've been an action alerts follower for the past few years, i wish i had gotten on board sooner. >> thank you that you support us. what's going on? >> caller: i have recently

retired, i have saved up well over my lifetime and i have looked at the longevity of my savings and as long as i manage things well, i'm in good shape. my concern right now ask in allocation, i have about 65% right now allocated in stocks, split about halfway between what i follow you with and the other half in indexed funds. >> okay. >> caller: and then the remai d remainder is split between bond funds and cash and, you know, the cash fluctuates up and down. >> sure, you're doing it exactly right, just like we teach you in action alerts. >> caller: i've been paying attention then. >> you're doing what about exac like. here's a tip, when you see insider buying plus heavy short interest and a buy back at a dividend, well you got something, just be careful to

avoid situation where is the shorts are simply determined no matter what to crush not just the stock, but the business itself. stick with cramer. cramer. your insurance company

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i'm all about trading. they don't have any advice that's worthwhile for regular investors that are more short-term. that's entirely untrue. this show has adjusted over time, it's morphed so to speak,

it's really about longer term investing not trading. knowing how to trade certainly can make you a better investor. and trading around the corner can be one of the most basic and useful skills out there. in markets like this one, the periodic swoons, after very big booms that we have had, it does help the trade around. what's it mean to trade around a core position? first let's take a stock, one that you like, one that you really want to buy as it goes down. finding a stock that you believe will go higher in the long term, what you're really looking for is a great faen with a stock that could be tossed around with market volatility. if you were just investing and you set up a position in the stock, buying in increments because we all know that buying all at once is arrogance and

that's not going to be allowed on "mad money." why don't we use google as an example. i have liked that stock since the beginning. let's say you want to own 100 shares of google over time. the way to set up that position would be to buy 25 shares at a time over the course of several weeks. you remember all those day traders who got blown out when the tech bubble burst, the keyword is amateur. you can earn money trading if you do it right like a professional. in the old days when the commissions were higher, that wasn't the case. let's come bag to our quarter long-term position strategy, we own 100 shares of google and we want to own it long-term. let's say it's trading at $500 per share.

every time the stock jumps 5%, if you want to trade around position to protect profits. once google gets to $525, i love the stock, i would like to keep that last 25 shares, then you wait until something happens to knock the stock down to where you bought it. as long as something doesn't happen to google. we're in a world that stocks can get crushed by all kinds of monday financials. as the stock comes down, you buy it back in increments. if google comes back from 525 to 500, you could even take your winnings this way and help buy 25 more if it keeps going lower, and you only got to swell 25 since the swoon. this may only be small potatoes.

but over time, your profits can add up. remember, you don't have to do anything, you don't have to do anything, you can just hold it. that is fine with me. but people ask me what trading around a core position is and that's what it's all about. if you're good at trading around a core position, it's right to be bored, there's nothing exciting about the plan that i just laid out. all you're doing is watching the stock going up or adding to your position. trading around a core position is really the height of prudent portfolio adjustment. boring by the way is good. exciting, save it for the stadium. the whole trading around the core position is a way to create more money to buy more. again, if you own a stock and you like it, you don't need to do anything, this is in response to many questions on twitter and in my career about how i used to trade when i was at my hedge fund, trading around a core.

obviously you can scale these numbers depending on what your position is. the basic idea is to avoid putting yourself into a spot where you have too much on the table or too little on the table. trading around a core -- now if you want to take your trading to the next level, then i recommend, there are two chapters on options and getting back to even for the strategies that i used in my old hedge funds. i even thought that some of this material was too sophisticated for tv. and you have to be willing to put in the time and extra home work. if you have time and inclination. the stock i already demonstrated happens to be google and what i call getting back to even works better than with options than with a common stock. it's kind of like a cheaper and less risky way of creating a

google at a current dollar amount price. this stuff is hard, but i am reacting to requests i get all the time as many want to know about the options that i favor. i'm old time on this stuff, they are all there for you to use, and by the way, if you don't understand options at all, let alone the sophisticated strategies i lay out in getting back to even, in my firsthand book, real money, i have what an option is, bottom line, now you know the basics of how to trade around a core position if you're so inclined. yet another method to my madness,a allows you to generate lots of small gains that add up over time. you don't have to do it, but now you know how, stay with cramer. .

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. i've got one more trick to teach you tonight. one more method to my madness and this time i want to talk selling. which along with when you buy, what price you buy may be the most important and definitely the most important tool in your arsenal. how do you get out before the party ends, so you're not one of the last people around that gets stuck cleaning up the mess. this is a question to be answered because there's a lot of money to be made in playing hot stocks with lots of momentum. but you need to know when to leave the table. there are always naysayers, and eventually the naysayers are always proven right sooner or

later. virtually all hot stocks implode except for the ones that are able to develop into multiple business streams. this process happened big with ch ch chip poelt lee, actually cost you a great opportunity to make money. people shy away from these stocks because they don't flkno where they're going to stop out. i would be afraid to buy them too if i didn't have a discipline that allows me to know when to get out. when i talk about hot stocks, i'm really talk about hot speculative stocks, usually these stocks begin with very little research coverage. these names can go up for a very long time, they can catch fire and stay on fire for years without sponsorship. the key to figuring out when the industry has peaked. you have to use your own judgment here, but a good rule

of thumb is once one of these hot stocks gets discovered and then has at least a half dozen analysts, that's right, six analysts cover it, then the runners begin to peter out, not get stronger, because it's going to be too big and too well known to continue to go up the way it has. it's the rare stock that doesn't behave this way. you can find out how guys find stocks by look anywhere on the internet. this formula has worked for me for as long as i can remember. the number of analysts on a stock is a good gauge on how much interest there really is in a name. names don't get hot and get followed and pushed by everybody. they get hot because they get discovered by everybody. hot stocks get tapped out. when there's known left to be attracted to them. when all the people who would be interested in buying them have already bought. eventually everyone who wants a piece of the stock has a piece of it. when that happens, the run is over, people, and then you must ring the register and go home.

let me give you a great example. hanson natural, the old monster beverage, that was the name it was before it became mmsd the hottest stock in 2005, hottest stock for the first half of 2006. mnst went to-the whole way up there were people telling you that hanson, a beverage company that got it's momentum was it's monster energy drink had to crash. it did do that, but as often is the case, it took years for the momentum to run out, not years, not days, not weeks, years. i called the top at hanson back then because i know how these hot stocks work. it peaked in 2006, and that was partly due to the fact that the company did a 5-1 split. this was to encourage people who had been in hanson for a long time to sell some of their shares. and they picked up it's fourth

analyst, when goldman-sachs started covering. you had two months to sell between goldman's initiative and the stock's peak. prun prudence dick -- better to clear out your wins than to wait for them to fadeaway, and hanson, as with all the other stocks hot stocks began to cool off. incredibly, after hanson fell off the radar screen, people started talking about it and analyst coverage dwindled again, the stock researched, powered higher and ultimately again called a huge stake in its equity and went up further. it was an amazing renaissance, but it's really a testament that when analysts stop following stocks that the companies earnings start america lating again, -- percolating again. it turns out that the fad drink

ended up -- only the biggest one joined it rather than keep fighting it. but as analyst coverage gained, there's so many analysts started covering it, the stock peaked, when they dropped it, stock bottomed, that's how it works. let me give you the bottom line, small speculative steaming hot stocks are sometimes worth owning, but you got to know when to sell. use four as a good rule of thumb, letting you know when to start selling. stay with cramer. think again.

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. you got to get some of the tweets at #madtweets. what are some resources you recommend for technical analysis and indicators for the novice. i get most of my technical analysis at real money.com.

the best technicians who explain what these terms mean and then show you them in action and that's what i did in that book. next a detail from @redsquare27. should i have my money in an index fund or stocks or both. stocks my friend. and let me be very clear, and that is not the case with 401(k). jim, i have watched you daily for over ten years, daily, you are awesome. you have helped massive amounts of people, thank you. i cannot tell you there are so many people who come up to me and they apologize that they want to tell me that they like the show. excuse me, jaim, i don't want t bother you but i like the show. when you say excuse me, don't apologize, i'm thrilled that you like the show. i sometimes figure what the heck

do i come out here every night for more than the fact that you like it. please discuss balance between adding to a position and selling your cost basis, same apply to etfs. i like to lower my basis, by selling, as the stock goes down i buy, anded a the stock goes down, i like to sell the higher basis, i run a travel trust, so typically what i'm frying to do is lower my basis as an owner. i don't like chasing, and i do like buying at a discount and lowering my basis is equivalent of getting a stock i like at a cheaper price than i got it before, that means i'm getting a bargain if the fundamentals are still good. and john dell tweets the follow, wyoming has more oil than i have. wyoming wins, at most underscore

jeff asks our next questions, i have a long list of research companies i like to invest in, but don't have money for all of them. #getaplan. which are the breast at which legals. if you like them all, try to figure out what level would be the one where you really want to buy something. and then stick by it. one stock's coming down, people run from the levels instead of to them. stay with cramer.

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