>> which reversal. you can learn about it. >> "options action." >> guys what's your final trade? >> spirit, the sucker has taken off, mel. >> i'm melissa lee, thank for watching. don't forget jim cramer's . my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it. "mad money" starts now. hey, i'm cramer, welcome to "mad money," welcome to cramerica. my job is not just to entertain you, but to educate and teach you. call me, email or tweet me

@jimcramer. all day i listen to the same complaints, if i could distill it, it would go like this, what's with this market, it's make nothing sense to me, it keeps going up, it has to go down, i'll wait until it goes down before i buy anything. # nasdaq went up .73%. but immediately it's followed up with a caveat that goes like this. i don't know about everybody else, but our company is doing incredibly well, our stock is cheap. but just with this president, this congress, this uncertainty, i don't know how this market can keep quiet. i think that sums up the dichotomy. if you're in the ailing.

we're calling this the big picture. now i want to make that clear, i'm not talking just about technology companies, i'm talking about all the execs i've been dealing with out here. the vast majority simply can't figure out what the other companies are doing to get by in this environment. they just know how they're doing, and most are crowing about this year's results so far. for example, last night we covered the charts of some major software companies and they were all bullish. i saw a lot of people in the software business in the last few gatherings i have had. it just seems like there's so much momentum in these companies that they can't be stopped by washington or by this economy. all the tech firms do is recruit and hire. so different from the east coast companies i'm used to dealing

with, who spend most of their time trying to fire. out west, they have so many opportunities to reinvent and create, that i'm thinking, wow, what a fabulous time to be alive and live out here, in the last 48 hours, i heard of two brand-new business startups, believe me, there's nothing in the papers about them yet, using existing technology to disrupt gigantic industries. i thought what it would be like to be out here, unfettered, silicon valley, doing stuff with artificial intelligence, to start a new industry or new rating platform that will plant the existing players as these two startups will most definitely do. so much of what's being developed is taking devices, writing software for them, for some kind of platform, and reaping the harvest. as you'll hear tonight when we talk to the ceo of tim cook,

who's at the epicenter of these new software writers. you know i've gone back and forth with some of my mentors on the east coast. and people i worked with at goldman-sachs where i was for 14 years and from the perspective of san francisco, i can only imagine how linear, and inside the box my older compadres are. we're from the why didn't i think of that generation? yet it's in the ether where we look here, and while everyone ask worrying about the stock market being too expensive, because of a totally disfunctional washington, these are people that are concerned about their own prospects.

this is the problem that the fed's having, companies that are doing very, very well, individual stocks that soar, versus the lethargic nature of the rest of country. ever since it became clear that this congress can't get anything done. repeal and replace, when that died, it took the oxygen out of the country, i'll tell you something else i find rather extraordina extraordinary. there are no discussions about interest rates here in silicon valley, none. they can transcend money, some were concerned that capital would be hard to raise if the fed hikes up rates. in part because they say there's always too much money for good ideas, there are always new apps to be invented, where the developers don't need to go hat in hand with anyone. we'll speak to tim cook later

for some actual news about what's going on at that company. and look at facebook, that's going down in after hours trading, even though it posted a nice top and bottom beat. i told you in the game plan, and mentioned again earlier this week, that facebook typically pulls back after earnings. we have seen that happen the last two times. now i'm not being cavalier about this east coast-west coast dichoto dichotomy. there are tons of institutions and individuals that are paralyzed by the fact that the health care companies and systems are getting worse, so many insurers don't want to be there, or dramatically jacking up their premiums, there are plenty of business people that have no idea what their tax rates will be, or whether we'll get a tax holiday on repatriated assets.

even as regulations are being repealed left and right. although the deregulation has been largely limited to resource based industries. perhaps most important is the recognition that whole industries are simply doing much better these days than that were six months ago. if you go through the earnings reports, you'll see so many industrials that are putting up great numbers. so many financial firms putting up spectacular numbers and so many technology related companies that have brilliant ideas turned into reality. you can be skeptical, but cynicism doesn't work out here.

the bean counters aren't factoring in the biggest creations that i'm seeing out here. which brings me back to apple. we may quibble about how many phones they sold, hey, maybe if they had an extra five hours, they would have done the number, we may fret that they don't have some break throulouhrough produ the moment that you can't -- exceeded supply, particularly in china, but the truth is the most profitable and growing companies are everywhere the eye can see, and we can see it in the stock market even if it doesn't show up in the pmis or retail sales or personal consumption figures, or the industrial utilization numbers, that should reflect that something is going on out

there. the feds may raise interest rates in earnest if we get a good jobs report on friday. as long as they don't come out here to silicon valley and see what i see to hold their meetings, they will only be bound by the ingenuity of these companies, not the fed, not the president, not congress, which is real good news for business, and excellent news for the stock market itself. let's take some calls. let's start in my home state of new jersey. let's start with alex. >> caller: a big boo-yah from the jersey shore. i wapnted to ask you about siris and it's slow decline recently. it's been going to a relatively slow pace over the last few years, and i wonder if it's going to pick up some momentum, especially with berkshire's

interest in it. >> i think that sirius, if you look at automobile sales and you see where the stock peaks, they are one and the same, and as long as it tracks them, it could be a tough year. but that's where the stock trades, and i wish i could change it, but i can't. as long as the fed doesn't come out here to one market in san francisco. that's great news, because they don't have a lot of bounds out here. my exclusive sit down with tim cook. speaking of clorox, after it's unbelievably good earnings report, find out why this 100-year-old household brand is keeping itself fresh. and say cheese, this is having impact on not just your news feed. the latest stock to feel the impact of the social media generation ration, i love this

story, stay with kramer. you always pay

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we do business where you do business. ♪ ♪ >> how do you measure invoe veg innovation, millions of devices sold or the number of lives that have been changed? can the future apple is developing be as bright as its past? >> we're going to give you things that you just don't know that you need today. >> never underestimate a high quality company with the best products and great management. in other words, don't underestimate apple. remember a year ago when apple stock was trading at $93 and the

company was under fire from its critics, tim cook the ceo came on "mad money" and made a n phenomenal case for his business. the stock is trading 147 as of today. the company's gotten a lot of criticism for its weaker than anticipated iphone sales, so much less than expected for the quarter. but the company got a good response. because the company is good here, many analysts are trying to ignore. like the iphone 8 launching this fall, and the company's service growth revenue stream as the ecosystem expands. but do not take it from me. we got a chance to talk to the man himself, tim cook, the

terrific ceo of apple about his company's past performance and it's prospects right in coopertino. the headlines were all about how the company's best days were behind it. you said that people love the company's products. do you feel vindicated? >> i really don't worry about what people are saying, because i care very much about our users and i strongly believe that if they're happy over the long-term, others will take care of themselves. so we have had a lot of confidence and it's good to be here today, but whie don't real look at the stock. because for us, it's about the long-term. >> okay. >> and so we're very much know discussed on the long-term value, but not the short-term value of the stock. >> but there has to be a sense, when you read that the company is dead, that it's a bit unfair.

>> i just thought it was absurd and people just not, not understanding the company. >> do people understand that the headlines today, that it was a disappointing quarter that every company in the world would kill for what you adjust did? >> i look at that honestly and we had a great quarter, if you get into the numbers a little bit for a few minutes, the mac grew 14%, this is huge, service has continued really fast growth, 18% year on year and we continue to be on target to be a fortune 100 company this year with our services business. the watch almost doubled year on year. iphone grew in revenue sense because the iphone 7 plus was just off the charts. it's so incredibly popular. so much more popular than we planned. we knew we had a killer product,

but so many people love portrait mode and the large view screen and all of the other aspects of the phone that has become such an integral part of their life that a lot of people are loving that 7 plus. and so we grew strongly in four out of five of the operating segments, of the geographic segments, we didn't go in china, but we did remarkably better than we did in the second half of last year, which is what we expected and it's what we delivered. and we feel that it will do even better there this quarter. >> let's think got that notion of the consumer that you care about. let's say a consumer product company had 5% organic growth, 10% per share, and beat by eight cents and price increases, when other companies are dealing with price decreases, i believe it would sell for 20 times the price of earnings.

do you find it somewhat ironic that the most basic commodity has a much better price -- >> we can invest in our company and invest in our stock and we do believe it's under valued, so we're buying it back, and from that point of view, there's an opportunity in that as well. but over the long haul, i think it will -- i strongly believe that it will be at a fair value, and so, you know, that's how we look at it. >> but is it fair to compare that technology to a razor blade that sells at three times earnings? >> i think the iphone is the best consumer product ever. that's what i feel about it. and it's become so integrated

and integral to our lives, you wouldn't think about leaving home without it. it's your health data is there, your paying with it from an apple pay point of view, you're messaging your friends, the community that you're a part of. it's your navigation system, it's your news. for many people, they have moved all of their video to watching on a mobile product. and you know the iphone is at the center of that. >> and it clearly is a board cutter. >> absolutely. and there's so many of these things that it has -- that it's so integrated into all aspects of your life, that i think, i don't know that there's a consumer product that's made such a profound change in people. and with the ecosystem behind it, the fact that it's unleashed millions of developers to develop their passion and

provide to customers, you know, something that they have been -- that maybe it's been a hobby for them. but now they're unlooishing it arou afternoon the world. >> you mentioned two troubling issues, you mentioned how we are working on getting china, they seem to have a cool but better than last year at this time. and you also talked about the idea that people are holding back, some are waiting, perhaps because of the new phone, these are things that you address. so i would like to flush them out with the people that own the phone who are confused by this. >> the last one is kind of simple, honestly, there are more rumors floating and more press articles and mentions of new things and when that happens, a percentage of people delay. so we see a piece of that, that probably affects us more in china than other players,

because from's a tendency there to buy the latest thing. and the iphone has done extraordinarily well there. better than the previous products. but we didn't do as well in some of the previous generations of iphones there. and we're looking at why and trying to address that? >> if you had -- >> i feel that we were in supply and demand in the quarter. what i see is the mac business grew 20%. that's just extraordinary. the watch grew nicely, services is just on a tear there. chinese developers have really done a great job of delivering apps that people really want there. so there's a whole set of things that's going well, and we just

have to get them on it yet. but in the scheme of things, though, if you back up from it, we're one of the largest foreign companies there and we're really proud to be there and serve the market and we're going to keep working on it. >> but you mentioned this revenue stream several times and i also know that you could be the way of the fortune 500 company. you have 150 million, which is a conservative number of subscribers, who don't even look at the price of the bill, like we do for netflix and amazon. what else can you put in there? i know there's original content. i know there's using some of that $36 billion you have to augustme augment that stream. wouldn't it be better to put money on that horse and change the complexion of the company's

valuation? >> for in year, we think we can become a fortune 100 company without adding something new, so that's looking at our existing services. we have also said that we're going to double the services business, our object ty is to double by 2020. and, you know, that projection is a sum of new services and existing services. on video in particular, what we see, that the video world has kind of hit an air pocket. and where cord cutting has been happening on some kind of basis, we think it's accelerating massively and that it's clear what the end story looks like here. the trajectory is a debate. but we would like to play in this. we do think that the best experience for a customer is to view things when they want, the way they want, and have many different additional information around what they're watching.

you know, not just linear tv feed. yeah, so we are working on some original content now, we're learning, and we'll see where this takes us. >> is there a possibility that someone could say, you know what? these numbers are great, the samsung had the fire phone, and now they've got a new edition. but now you've picked up on a new generation. are you concerned about people switching back to samsung? >> we haven't seen much of that, we don't want to see any of that, and we ftry really hard t retain people by giving them an experience, that is our objective. but generally speaking we measure that very closely and we don't see very much of that. on the switcher side, we were very pleased that we set a record for switchers outside of china for the first six months

of this fiscal year, as you know, we started in october, and we just finished the first half of march and we set a record there and we set a record for upgraders across the world. and so this felt really good. >> all right, what i want to do is, if you stay with me, talk a little bit bigger picture, apple's role in the world. thank you, tim. coming up, the ceo of the world's biggest company is back for more "mad money." >> you've got closely held principal. what happens if they clash? >> there are things you will agree upon and things that you will not. >> pop in your air pods, tim cook is sticking with cramer, and you should too.

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welcome back to "mad money." here with and apple's ceo tim

cook. how do you create jobs? >> my response is that a company should have values because a company is a collection of people and people should have value s and by extension a company should. so the thinking is you should give back, how do you give back? we give back on the environment, and job creation. if you look at job creation in particular, we have now created 2 million jobs in america. 2 million. let me give you a little bit of information on this. this doesn't include the multiplier effect that would give you more. if you look on that campus, we now have 80,000 in the united states, so 20,000 are here doing

r & d, and we have a huge facility in austin that does everything from customer service to financial support and of course we have stores across the united states. in addition to this, we buy a lot from u.s. suppliers, and this includes things like, we manufacture here, our suppliers manufacture here, corning is an example of this, we buy the glass from iphone and ipad from corning. but there's many other examples, we buy adhesives from 33m, and m has manufacturing in indiana. and we have spent -- and then we have a developer community. and this developer community is almost 1.5 million people now.

these are folks from really small businesses, a party of one to larger companies and they're writing apps that will change the world and we have given them the platform and we have created a store that allows them to sell their product in 155 countries in the world. it's a really unbelievable, empowering experience as a new business. in each of these areas, jim, we ask ourselves, how can we increase it further? how can we increase it even more? we're not satisfied with just 2 million. so you can bet we're going to be hiring thousands more employees in the future. on the developer community, we're asking ourselves, how can we empower the next generation of developers? how can we touch even more people, how can we cover the code so we can pursue their

passion. >> how can you put money into that? >> we will starting in the summer. the company category, manufacturing, we asked ourselves, how can we get more people to do advanced manufacturing in the united states. and i'm proud to tell you, that we're creating an advanced manufacturing fund, we're initially putting $1 billion in the fund. >> this i did not know about. >> we're announcing it today, you're the first person i'm telling. and i'm -- not the first person, because we have talked to a company that we're going to invest in, already. >> but this is a million dollars of apple's 256 million. >> a billion dollars of your u.s. money, that we have to borrow to get, that's a whole other topic, but we're really proud to do it. and kbby doing that, we can be e ripple in the pond, because if we can create many manufacturing

jobs around, those manufacturing jobs create more jobs around them because you have a service industry that builds up around them. and we'll have this fund starting around may, so we're really proud of this, you can see, we're looking at this thing deeper, how can we grow the employee barese, how do we grow the developer base, and you will see manufacturing, you will see us bringing things to market in all of these areas across this year. we're really proud to do that. >> do you ever i have the government is saying, look, cook is putting a billion into his company, president trump's saying, we have got to give him repatriation, who know what is he'll do with all that money he has over there, we have got to give him that tax break, would you work with the president to get some of these things done so you can do more job creation?

>> i think repatriation, i think comprehensive tax reform is so important to this economy. if you think about it, what many, many companies now sell globally. if you sell globally, you earn money globally. if you learn money global plly,u can't pay -- you want people to use this money in the united states to invest more. we are in a good position, but an unusual one. our good position is we can borrow. so to invest in the united states, we have to borrow. this doesn't make sense on a broad basis. and so, i think the administration you saw that they're really getting this and want to bring this back and i

hope that that comes p s to pas >> tim, your company stands for things, you've got closely held principals, you've got human rights, civil rights, what happens if they clash with the president in his views? >> my view on working with any government in the world is that there are things that you will agree upon, and things that you will not and you don't want to let the things you don't mean that you don't have any interface. what we want to do when we disagree, is we want to say why we view the way we do, we want to inflooumpuence it. >> immigration. >> you see how we talked about the executive order, and how we felt about that. i think that most people, when you disagree, when you do so and

you say why, i think you have a good chance of influencing things. and so that's kind of the ways we look at it. >> this conversation with the white house is give and take getting something done? >> i think with each administration in every country in the world, there are things you disagree and things you agree. you look to find common ground and fry try to influence the th you don't. if you don't show up, i think that's the worst scenario, then you're quiet this doesn't do your cause any good, or your point of view any good. >> let's talk about that you've come out with some phenomenal products, we're still waiting for something, ipad comes out and you changed the world. we have got new products that advance the ball. is there something coming our way that's just going to knock us out, that we can't believe is

going to be a game change they're we have never thought of that we can't live without? >> jim, we are always working on a number of things. >> cars? >> i can't say. >> health? >> you know, this -- the watch has been an incredible move into health, in the wellness and fitness piece. >> for you too? >> yes, i've lost 30 pounds thanks partly to my watch. >> because it prompts us. >> because it motivates you, it constantly gives you rewards, and this makes a difference over time. and i'm getting calls and letters from so many people where the watch has made a difference in their live. and this is why we are in business, we're in business to help people achieve their objectives, to empower them to do great things. >> are there dating factors to

new products, the artificial intelligence. >> we use ai in so much of what we do today, but we're going to be able to use it so much more in the future, because the capability is so incredible. we're going to be able to do a lot more. i don't want to get into details, but there's a lot more there. ar, you have said in the past, this is something we're really excited about. >> you still loving the job? >> i love it. yes. yes. you know, there's no bigger privilege in the world than to work at this company at this moment in time. and to be able to work with all the great people i get to work with every day. it's beyond my wildest imagination, there's not a day that goes by that i don't thank god for it. >> there will be something that

tells me, maybe this year, because you haven't given us any date for the new phone. can we get a date? i want to get my daughter a new phone, i just need to know when? >> if you want to get her a new phone, i would suggest that you get the iphone 7 or the iphone 7 plus, because they're extraordina extraordinary, getting photographs from people who are using the portrait mode and they're so good. >> sometimes people say i have an iphone, why do i need a new one? aren't you your own worst enemy? >> who would think that we would have a photo with portrait emode and the air pod, i get so many mails every day about air pods. >> weren't they supposed to be

the reason why we didn't buy? >> now people that are using them, they really love them. >> i want to thank you for spending time with us and there's a lot of things that make me realize that the best days are not behind apple. >> the best days are to come. >> apple, that's aapl for those who want to hold it or who don't want to sell it. when you booked this trip, you didn't know we had over 26,000 local activities listed on our app. or that you could book them right from your phone. a few weeks ago, you still didn't know if you were gonna go. now the only thing you don't know,

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we know the domestic economy has slowed down of late. but if you believe the federal reserve's statements as of late, it just might be temporary. but what about clorox brands, and it's derivatives, here's a company that just reported a small earnings beat. and the stock rallied nicely up $1.11. so let's check in with the chairman and ceo of clorox.

welcome back to "mad money." >> good to be back, jim. thank you. >> happy 104th birthday to clorox, and then second, you may be 104, but the innovation is what drove this revenue beat. >> i think this sets us apart from many of our peers today, jim, that we have a lot of innovation in an environment that would characterize as innovation starved and that's why we have been able to post the second consecutive quarter to volume growth. >> i think nothing explains to people better than when we talk about a product, you've got sentiva, i don't know why that's on fire, i want to know why it is. >> it's pretty simple, people love the cleaning power of the clorox product, but they told us they want more experiential fragrances. >> experiential?

i mean, it's clorox. >> we have partnered with high end fragrance companies to make these products and it makes your day a little bit better. so this is an innovation that we have launched in spray form and in wipes form. >> i think it was really hard for the analysts to come to terms with these things, they kept saying, well, where are you putting this money, like you were doing like a lot of other companies are, buying back stock and finding new shelf space, that's not your game. >> we are going to zig when many other companies are going zag, we're leaning -- we're seeking those funds and we're we investing them into business, and we're doing it with displain

so we have strong returns. >> the other thing that you have made very smart boutique acquisitions and loaned them out. and one of my firefightavorites ultimate flora. in my build world, people know i can't go without. how are you making people realize that this is the best solution that you can possibly have? >> real life is about our new products. and our capabilities would provide for a really strong -- it's ahead of expectations, the integration is going smoothly, we're building distribution, we're growing market share, and i'm very optimistic. >> millennial's seem to be able to find your product, because you are where are they shop, right? >> that's been a hallmark and we're in the bay area, and that

puts us in a position with world class companies to be able to market and sell our products online. the e commerce business which accounts for 30% of our business, is up year to date. our largest company to date is up 5% over the last quarter. we're investing in innovations like britta stream which is here, that's an innovation that filters your water 10 times faster and it's off to a really really strong start in e-commerce because shopper who is shop online love innovation. >> the shoppers at walmart, they love it. >> good to see you, sir, "mad

money" is back after the break. there's a denture adhesive that holds strong until evening.

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for a special san francisco "lightning round." [ buzzer ] and then "the lightning round" is over. kent in kansas. kent? >> caller: we miss you talking about your dad. >> my dad would have been proud of that interview i had today with tim. >> caller: does the ongoing weakness make lockheed a sell? >> it's not a sell, but i'm losing enthusiasm for it. i'm like general diynamics and raytheon. >> caller: big green waffle house smothered and covered keeping your all night long boo-yah from cramer. >> which one? >> merck pharmaceutical.

>> i like merck, but it's slow and steady wins the race. raja in new jersey. raja. >> caller: good evening cramer and thanks for taking my call. can you hear me? >> yes, yes. >> caller: thank you for everything you do for callers like me, wooirm calling about exact sciences. >> what can i say? it's for real, when i say for real, it just moved up 5 straight bucks. anywhere pull back i like it because it's a game changer, ladies and gentlemen, the conclusion of "the lightning round." what's with the dog-size? i'm crazy stressed trying to figure out this complex trade so i brought in my comfort pony, warren, to help me deal. isn't that right warren? well, you could get support from thinkorswim's in-app chat. it lets you chat and share your screen directly with a live person right from the app, so you don't need a comfort pony. oh, so what about my motivational meerkat?

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there's nothing like a thesis that keeps paying off through thick and thin and up and down. one that's able to with stand everything from a fed rate hike to a presidential misstep. it's the need to be totally vague and make yourself look best no matter what the circumstances. this morning este lauder reported an astounding first quarter. especially numbers from china and hong kong. more importantly este lauder is

selling it's merchandise in new outlets like e commerce, as well as cheaper stores where you might not expect to see such high end brands. it mitigates the concern i had about the company. instead it's the hottest of the hot. and ultra salon, one of my favorites, that gives everyone rich or poor a shot at all kinds of este lauder brands. fabrizio, the ceo gets it and has pulled off the impossible. a noncannibalistic move to the teenagers around the world because they must look their best, best, best outside because everyone's got a high definition camera and a high definition screen that they post to facebook and instagram.

's stay lauder's look yourself be best theme. align's invizaline up 20% over the year. it's a ready made group of products for the dental community. teenage customers using the product increased by 11%, a product that gives you your selfie fast. i think this stock may still be a buy even though it's run of 37% for the year. great look faces, fabulous smiles, looking yourself at your best is a thesis you can sink your teeth into any time this market goes south. stick with cramer.

there's always a bull market somewhere, and i promise to find it for you right here on "mad

money." i'm jim cramer, see you tomorrow. okay, let's go. find your awesome with the xfinity x1 voice remote. that's amazing! where entrepreneurs seeking an investment will face these sharks. if they hear a great idea, they'll invest their own money or fight each other for a deal. this is "shark tank." ♪ my name is brenda coffman, and i'm from kokomo, indiana. (whirs) i own and operate retail cookie stores throughout the state of indiana and florida. i am a hometown girl, and i married my high school sweetheart, and we have two wonderful children who are the pride and joy of our life. during college, to make ends meet,