>> yeah, so if you want to be contrarian like kroger, look at macy's >> monday is a shortened holiday trading session. for more, check out our website, id'll see you back here next fray stay my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to make you some money. my job is not just to entertain but to educate and teach you so call me at 1-800-743-cnbc or tweet me @jimcramer. every night i come out here and it's for two big reasons the first is obviously i like the attention. but the second and more important reason is i want to help you build and preserve your wealth

we live in a world where it's increasingly difficult to become rich if you weren't born that way. and love it or hate it, i believe that the stock market is the best ladder we have in this country for social mobility. there are millions upon millions of people in this country, but there simply aren't that many jobs that pay you a salary to make you rich. even if you're a cheep stake and save theory efficienearly everyy so you have to plan your financial strategy for lifetime. even if you don't have a high paying job, as long as you can save a decent chunk and invest it wisely, you can make your wealth grow to the point where you become, if not filthy rich, at least financially independent. meaning you don't need to worry about your job security or where your next paycheck is going to come from. you'll be able to retire easily without the need to rely on

social security, which may not be around when our younger viewers hit retirement age that's why tonight, tonight i want to help you figure out the best way to manage your money in order to help achieve real financial independence >> house of pleasure >> in order to do that, we need to talk about the concept of generational investment. the kind of things that make sense when you're young are different when you're middle aged or a senior citizen we don't talk about that enough on "mad money. tonight's different. but there's one constant when it comes to managing your finances, that's the fact you'll never get a better opportunity to make your money work for you than by investing in the stock market. even in a bear market, when the action is treacherous and volatile and it feels like stocks go down every day, when you take a long-term view, it's easy to seeif the stock market is by far the most effective

method of wealth creation out there. sure, it might go down for weeks or months or years it might crash like it does upon occasi occasion but if you take the long view, stocks tend to go higher i don't say that as a polyanna. when i got started in the '80s, the dow jones was trading in the 800s and the dow currently stands at what you might call well above that mark, right that's a fantastic amount of wealth creation. that's why i'm so add -- adamant how old you are, you should have some money socked away in the stock market can i give you some historical

perspective? if you go back to 1928, before the great stock market crash that preceded the great depression, through the end of 2014, the average annual return for the s&p 500, including dividends, is about 10%. show me an asset class with a better average return. you can't do it. stocks aren't just the best game in town, they're the only game in town if you want to grow your wealth that 10% average annual return for s&p 500, i know, it may not seem impressive. some of you are probably saying thanks for nothing you're just wrong. forget the fact that it's more thandouble what you can expect from a 30-year treasury, let's examine that 10% figure in absolute terms when you're taking a long-term view, which is what we're doing tonight, meaning planning for your lifetime, racking up 10%

return from an index fund, seems impressive the market will have up and down years, but over a long enough time frame, that 10% figure has held steady. but to understand the value of an asset class that gives you a 10% return in the average year, you need to view this through the lens of compound interest. sometimes i'll talk about this as the magic of compounding. think of it like this. if you invest $100 in the s&p 500 and it gains 10% in the first year, then you've got $110 after another year of 10% gaines, you have $121. a third year gives you $133. the gains keep getting larger and larger, because each year you're making additional year off the previous year's profits. eventually you'll double your money in seven years for those of you really young right out of college, waiting

seven years to double your money, i know, seems like an eternity and listen, i've got more risky ways of growing your capital but as you get older, an investment that can take your money up in seven years' time and double it, it just becomes incredible that means you have more time for your money to grow sadly, young people are the least likely to be impressed by that steady capital appreciation that's why george bernard shaw said that youth is wasted on the young. let me do my best to make each number sound more impressive i'm going to walk you through it suppose you're 22 years old and just entering the workforce. you've got more than 40 years before you're expected to retire so let's say you invest $10,000 in an s&p 500 index fund right now and let's suppose that the

next 40 years aren't too different than the last 40 years. in that case, if the average return from the s&p 500 holds steady at 10%, that in four decades, your $10,000 investment will turn out to be worth more th then, $450,000 that's enough to send multiple children through college, grad school, buy a nice house, pace for a huge chunk of a ritzy retirement and that monster multi-year gain didn't require any kind of stock picking. it doesn't require you to trade or time the market or even do any research into individual companies which i know is hard for most of you. you just need to invest your money in a low-cost s&p 500 index fund, or etf, and then you wait grant it, you're waiting 40 years, but$450,000 when you're

approaching the age many people retire, it's a lot more than the $10,000. so please, i'm begging you, think of it like this, a little money saved and passively invested in the stock market is the easiest way possible when you're wrong to turn into a massive fortune when you're hold and have ault sorts of additional costs and responsibilities all you have to do after you save that money is let it sit on the sidelines so that you don't have to pay capital gains or dividend taxes the same logic applies if you're 30, 40, 50, but you get more bang for your buck if you start younger. even if you don't have time to do homework, the stock market is still the best tool out there for growing your wealth and thanks to the magic of compounding, the earlier in your life you start investing in the market, the bigger your

long-term capital gains can be and of course, it's not just capital gains but dividends. everything gets reinvested brenton in new mexico. >> caller: jim cramer, a big boo-yah from the land of enchantment. how are you, sir >> good. how about you? >> caller: doing fine, thank you. question, mutual funds and index funds claim minimizing single stock risks. but inherently, isn't it fair to say mutual funds and index funds have other risks that you would have had with a single stock portfolio? >> absolutely. that's why i suggest there be two portfolios, the capital preservation and somewhat appreciation fund. put that aside for retirement. and that should be in the diversified fund preferred to be an index fund.

and the rest should be mad money. a sliver of it, though mad money to pick individual stocks that's why we call it "mad money. i want you to be able to pick stocks brian in oklahoma. brian? >> caller: thanks for having me. first-time investor. how do you value a company's -- one company versus another measure their value? >> we spend a lot of time talking about that what you're really trying to do is measure the future earnings strea stream, because you can figure out what you'll pay for it now if you take a longer term view, you can get a feel for what it will give you for dividends and capital gains. dividends is for preservation, and the capital gains is for the

appreciation stream. think about what a company can eastern in the future. that dictates stock prices this show is about helping you build wealth the stock market is the best tool to do that. a lot more "mad money" ahead, including the four-letter word of the investing world what it is and why the conventional wisdom is all wrong. plus, i'm not pulling any punches here what you must not be doing in your retirement gap. and i'm unveiling the rules you need to navigate in a bear market so stay with cramer. don't miss a second of "mad money. follow @jimcramer on twitter have a question? tweet cramer #madtweets. send an e-mail to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc miss something head to madmoney.cnbc.com.

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tonight, we're talking generational investing, meaning how to handle your finances depending on whether you're old or young or somewhere in between. as much as many of us might not want to admit, the rules can be different depending on your age. nobody would suggest that a retiree put all of his or her money in high risk speculative stocks that can go all the way to zero and absolutely wreck your portfolio but just because some of this may sound straightforward doesn't mean it's obvious or standard, which is why i'm taking the time to go over the really important differences depending on where you are in your life cycle. now, i always tell you that you need your retirement portfolio, which is more conservative and should be invested through a

401(k), i.r.a., and then your mad money port foal elportfolio can take risks no matter how old you are, retirement objectives must come first. i love to play with the discretionary mad money side of things that's what this show is about but the truth is, you want to live for a long time and you shouldn't have to work your fingers to the bone. that means planning for retirement from the moment you get your first paycheck. regular viewers know my rules. no matter who you are, the first $10,000 you invest in the market, you go straight into a low-cost index fund or etf that mirrors the s&p 500. index funds are a fabulous way to get exposure to the stock market's gains without putting in the time or effort that's necessary. if you don't have the time to pick individual stocks, then all of your stock market exposure can come via the index fund.

i'm fine with that there's no reason this needs to be complicated, but it's important that you get yourself some exposure to the market, because no other asset class can grow your wealth like equities once you save $10,000, you have enough to start a diversified portfolio of five stocks anything less than five stocks, you respect really diversified you take that money and invest it in individual companies for your retirement portfolio. only once you save a large enough amount of money for retirement, that we start talking about that discretionary portfolio, where you can afford to take more risks i really want to make this point, because a lot of people feel that all i want you to do is be in individual stocks that's just wrong. index funds. and then individual stocks now, when you're younger, your retirement portfolio and

discretionary portfolio might not look that different. when you're in your 20s or 30s, if you invest in something risky and it crushes your portfolio, you still have a lot of time to make the money back. you've lost your whole working life basically, you have years and years of paychecks however, if you're pushing approaching retirement and you lose a fortune in the stock market, that's a real problem and you're going to have little time to fix it, which brings me to my first rule of generational investing. not only can younger people afford to take risks that older folks can't, but those that are in the younger demographic, it's imperative that you take those risks. you shouldn't speculate all of your savings but you should devote some part of your discretionary mad money portfolio to betting on high risk long shots. i believe in this. i'm talking about smaller, less well known companies with

massive upside potential remember, this is for the you younger workers. these smaller biotechs will get slammed if there's any negative news and the stocks can be difficult to own in more negative markets because they don't have the protections but we're talking long-term investing, looking for good opportunities to work regardless of a bull or bear market and there are companies that ha - speculative companies that have nothing to do with the drug market why do i insist younger people take risks because the gains could be stunning and down right foolish to pass up the opportunity to own the winners, even if it means picking losers along the way.

when you're in your 20s and 30s, you take a few risks let me give you an example that sheds light. when "mad money" came on the air back in 2005, our first ceo interview w interview was with regeneron a biotech firm that had been around 17 years. since then, this company has become a power house, with the stock taking off basically the surprising strength of a drug called ilea, and continuing to roar in a number of other breakthrough therapies. fast forward to 2015, and the stock traded all the way up to $592 before getting slammed by a market side selloff. for the sake of using round numbers, let's just call it $500 ten years ago, could have bought

it $5. what would have happened to that $500 a gain of roughly 9,900% it's a ten bagger. but you never could have gotten in on that gigantic gain if you hadn't taken a risk in 2005 and bought a company with no profits or products on the market and only the promises of the ceo that things would work out but many similar firms have done nothing. you won't always be able to identify the winners in this space. but that's okay, as long as you cast a wide net. if you take small positions, let's say nine of them go to zero as long as the tenth one was regeneron, you still would have

made a monster gain. it absolutely belongs there, because the risk-reward of trying to find these speculative winners makes sense when you're young. i only recommend playing it with excess cash that you absolutely can afford to lose here's the bottom line remember to speculate while you're still young enough to be able to take the hit if something goes wrong, as long as you're disciplined and only makes a small part of your portfolio, then it's worth hunting for the next regeneron without hesitation much more "mad money" ahead. i'vegot the answer to question about stocks or bonds? all the wisdom you've heard is wrong. and i'm about to rewrite the script and the game plan when the bear market strikes many of you will have to take action tomorrow. don't miss this.

stick with cramer. the earnst are relentless, but cramer is ready to run the gauntlet all week, cramer sits down with some of the market's most inf influential players. join "mad money" for must-see interviews you can't afford to miss

it's time to address a major issue that have i to admit i don't spend enough time discussing here on "mad money. i'm talking about the question of stocks versus bonds there's good reason you don't hear me recommend you invest in bonds very often it's not just because the show is about stocks. the fact, is ever since the great recession, interest rates have been held down to incredibly low self-s. therefore, bond yields have been absolutely paltry. in general for the last few years, even when the stock market has been getting absolutely pounded, bonds simply haven't represented very good values versus equities that's why i've so often

castigated you about the idea that excessive prudence can be the most reckless strategy of all. because if you invest too much in safe, virtually risk-free bonds, you've basically been ensuring you'll get a low return on your investment for many years to come. if you want to grow your capital, and after all, that's what investing is supposed to be about, like i've said before, stocks are still really the only game in town, even after so many years. however, i don't want to make it sound like i'm poo pooing bonds all together there is a place for bonds in your portfolio, especially as you get older. here's the crux of the issue even though i believe stocks are the best way to grow capital over the long-term, even moments when yields are at low levels, at the end of the day, stock and bond investing about two different things stocks are the tool you use for capital appreciation, meaning

turn your money into more money. bonds are all about capital preservation they pro-tegt yotect your moneye you a small return to offset inflation. you invest in stocks to risk your wealth you have to generate even greater wealth that 's what it is. you invest in bonds to protect whatever part of your wealth you can't afford to lose there it is. which brings me to the generati generational investing aspect of this when you're young, investing is about taking risks to get better returns. i've explained how people in their 20s and 30s can get awhich with that attitude, because you have the rest of your working life to make back any losses as you get older, you'll have more and more wealth and you can't afford to lose it, especially in your retirement accounts u.s. treasuries are the closest thing to a risk-free investment.

but most experts tell you that you need to own more bonds a lot earlier in your lifetime that i think is truly necessary you'll never get rich from owning treasuries. the lower terms don't produce much in the way of capital appreciation let's say that 30-year treasury bonds are yoeielding 3.5% that is much higher than the range we saw in the first nine months of 2015 with that 3.5% yield, as long as you reinvest your coupon payments back into treasuries, you might double your money in 20 years the average historical return for the s&p 500, the benchmark for u.s. stocks is 10% annually, which will let you double your money in seven years so if you're under the age of 35 and you own bonds, with the idea that they'll slowly but steady make you money, i think you're being way too cautious

i've been around that's how i feel. even if your 401(k) and i.r.a., you want to be weighted toward stocks while you're young. allow your gains to compound tax free year after year as you get older, owning treasuries becomes absolutely essential. because unlike the stock market, where you can lose enormous amounts of money in the blink of an eye, bonds are safe once you used the stock market to make yourself financially independent, funnel more of your money into u.s. treasuries ideally you put your cash in the cheap bond fund. so let's get down to brass stacks precisely how much of your retirement portfolio should you keep in bonds versus stocks? that depends on how old you are. i don't think your retirement fund should have any bond exposure whatsoever until you turn 30.

if you own bonds at the age of 25, you're wasting your youth. it's better to put your capital in the stock market where it can grow in your 30s, i'm going to let you keep 10% of your retirement fund in bonds or 20% if you're on the conservative side once you're in your 40s, i think you can go up to 20% or 30% bonds. in your 50, i say 30% to 40% in your 60s, take it up to 40%, 50%. that's right even if you're retired, i still think you should keep a substantial chunk of your portfolio in the stock market. post retirement is that you increase your bond exposure to 60% to 70% once you stop working, you can't afford to take too many losses with your investments. especially since you're going to need to start spending the money in your retirement accounts. but that said, i still think keeping roughly a third of your money in stocks makes sense,

because you're going to be living off your investments for the rest of your life. so some part should be trying to create more wealth in case you live longer than you expect and need more to support yourself. in other words, going all in on bonds once you have retired is a bet against your own longevity who the heck wants to take that kind of bet? here's the bottom of line, for younger investors, bonds is a fool's game. but as you get older, increase your bond exposure to the point where 50% of your money is in u.s. treasuries by the time you're in your 60s that wealth will be protected against the volatility of the stock market even if you're retired, you should own some stocks so your capital can appreciate over the long-term. the best case, you live a long time and that extra money comes in handy let's go to pennsylvania

>> caller: boo-yah, jim. big fan of the show. thank you for taking my call i love your book >> thank you >> caller: i'm looking for advice today on how to determine a stock, especially if i'm looking to start -- >> i think this is a great question the reason why it's a great question is lot of people feel like they want to draw a line in the stand, make a statement buy or be in a position where they kind of got rid of it. they bought it and put it away that's why i say take into account human frailty. the most i ever like to buy at one point is half of my position i prefer to buy a quarter. if the stock goes higher, what a terrible, high quality problem if it goes lower, you have room to buy buy in stages is what i hike doi - what i like doing. brian in new york, brian >> caller: hey, jim, how are

you? >> fine, how are you >> caller: i have a 401(k) from a previous employer, and i'm trying to decide whether to put it into an annuity account managed by an insurance company or a traditional i.r.a. >> i want you to run it yourself the annuities have fees. look, i'm not against anything that makes it so people can build wealth but my experience has been that a lot of annuities have fees that eat things up i believe in self-directed investing when it comes for that and if you have to, you can put it in an index fund if you don't have time. i like to take control of my investments. listen, investing in stocks and bonds are two very different things as you get older, you can gradually add exposure to bonds. but young investors, you don't belong in bonds. much more "mad money" ahead, including the playbook for when a bear market takes a bite of your money and i'm not kidding around, you're going to want to listen

to my advice and take action tomorrow morning and i'm answering the questions you've been sending me on twitter. so why don't you stay with cramer

mr. cramer, love the show. >> we appreciate you out in. >> boo-yah from my kids. >> boo-yah, mr. cramer >> i know you hear this all the time, jim, but thank you, thank you, thank you so much >> this has been my best year by far and away in the market >> i just want to thank you for looking out for the regular guys out there. >> i am trying to teach people to be better investors and i'm doing my best. that's the goal here >> great to hear your voice and know you're there for us tonight, rather than focusing on the day-to-day stock market, i want to help you take a longer view, plan out how to investor a lifetime. that means taking a much longer time than we usually discuss on "mad money." i'm talking a 20, 30, 40, even 50-year view of course, there's no such thing

as a stock that you can buy and hold for the next decade or two. doesn't work that way. it's not that easy regular viewers know my mantra is buy and homework. you need to keep checking up on a company regularly. however, just because you can't pick a few stocks and ignore them for the next dekads, you just need to come out. when you examine stocks over a multidecade horizon, if you know what you're doing, a bear markmarket can simply be a different kind of opportunity when stocks are getting slammed, when they're getting hit everywhere you look, when it seems like the losses will be endless, you have to recognize that you could be getting a terrific opportunity to pick up some high quality stocks for the

long run i'm not giving you a license to buy stocks into any kind of a dip. but when faced with a bear market, meaning the averages are down by more than 10% from their highs and they seem like they could go lower, it makes more sense to buy those stocks rather than selling them, as long as you're willing to take short-term pain for long-term gain when you buy during a bear market, you need to be careful instead, gradually get into your favorite stocks, buying small chunks on the way down humility, please in a bear market, you want to use wider scales, meaning you have to wait for that stock to go down meaningfully and substantially before you buy more over the long-term, you'll find that you have taken advantage of a terrific opportunity that most people were afraid to pounce on.

but i want you to think longer term you don't believe me just look at this chart of the s&p 500 over the ten years starting in the fall of 2005 look at those hideous declines during the financial decline in 2008, 2009 if you use that weakness to gradually build a position in a cheap s&p 500 mutual fund on the way down, in a couple of years you made a killing how about that nasty bear of 2011 we snapped back from those losses even more rapidly this is where warren buffett seems so sanguine when the market gets crushed. he has enough to take any level of short-term pain to get long-term gains. if you're a hedge fund manager who needs to be up for the year or for the day, because investors will flee your business, you cannot approach a bear market as a long-term buying opportunity

go read "confessions of a street addi addict" when things got tough for me the vast majority of you are not running hedge funds. you don't need to make money every day or even every year what you need is a long-term strategy to let you rake in gains over your lifetime, so you can retire comfortably, send your kids to college again, this is not an excuse to hang on to loser stocks of loser companies because you hope that one day it will turn around. my point is that the ugliest markets that end everything down, the good with the bad, they willalways create opportunities for smart investors, as long as you're patient enough to take advantage of them slowly, because if you pounce too quickly, you'll buy too close to the top if you're not playing with an s&p 500 index fund, you have to be careful about what stocks you pick during a bear market. do the homework, own the stocks

of companies doing well, or at least the companies that are doing okay, but could do better in a stronger environment. during a bear market, you must not buy the stocks that are right in the blast radius of whatever is causing the decline. oil and natural gas resource plays that started going down in the fall of 2014 you don't want to own the companies that are causing the weakness instead, search for collateral damage stocks that are going down, everything that is being taken lower by the s&p 500 futures. and if you own anything in the blast zone, don't hesitate to -- >> sell sell sell. >> and swap into something that's safer one more important point, if you want to take advantage of a monster decline, you need to have some cash on the sidelines in order to make your move otherwise, you'll just be shuffling money between different stocks, all which are going lower. that's why you need some cash in your portfolio, and the better the market is doing, the bigger

your cash position should be that way when things inevitably go wrong, you can use the weakness to buy bargain base prices so you have to remember that the big bear market declineks turn out to be excellent buying opportunities, as long as you only purchase high quality merchandise in small increments on the way down. stick with cramer. for your heart...

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jim cramer, you're one of my heroes >> i look forward to your show every weeknight. >> thank you for helping beginning investors like me. >> when you talk about the mafk market, i just believe you're spot-on. >> i love it thank you so much. every night we watch you i have learned and earned. all night i've been telling you about the best way to approach investing from thelon life, long generational perspective. how to manage your money when you're young, when you're middle aged haven't you heard 60 is the new 50 and even once you etire. but there's another aspect to generational investing, and that's the need to get your kids interested in managing their own money more generally and looking about the stock market i say this to parents with

children of all ages while i love the public school system, you can't rely on the public schools to teach your kids about money they can do a bang-up job with english, history, whatever you want your kids to become fluent in a foreign language great. they can teach you french, spanish, chinese however, if you want your children to become fluent in finance, you have to do it yourself i get the sense that personal finance is too simple for most educators to bother with your high school will teach kids how to put a condom on a banana. you can't wait till after your kids go to college to teach them stuff. institutions of higher education, students get bombarded with credit card

offers i took down five of them throw in thousands on top of student loans, they could be in the hole for decades raising financially responsible children isn't just about being a good parent, it's about not being hit up for cash even when your kid are also -- your30s so you need to have some long, boring conversation about the damagers of high interest date, and they need to save money coupled with the power of compound interest for generating wealth but in my view, the best way to make all this go down is with a spoon full of stock picking sugar. starting at an early age, give your children gifts of stock in high quality companies that resonate with young people

i've been using this since i started, disney. give them a couple shares a year for the holidays and because disney has so much going for it, so many blockbuster films planned for many, many years in the future, a terrific theme park business by the time your kids are teenagers, i think their disney holdings will show a nice gain there's no better way to th demonstrate than to have them invest in the stock market you don't have to go with mickey mouse, it could be any company that will resonate with somebody still in elementary school the point is that you need to teach them a better way to think about money. rather than viewing cash as something to be spent, your want your children to learn money is something that can be saved and invested at the earliest possible able. and look, if you don't want to

do this for your children, do it for yourself because kids who can manage their own finances are kids that won't be begging you, even after you've gone into retirement. stick with cramer. >> cramer! you are super. you are awesome. >> i'm a first-time investor >> thank you for inspiring me to get in the game. >> i'm so glad you're on tv. >> i want you to know that you've transformed me. thank you, cramer. if you could book a flight, then add a hotel, or car, or activity in one place and save, where would you go? ♪ expedia gives you the world in your hand, so you can see more of it. ♪ expedia.

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okay, cramerica, it's time to check out twitter and look at some of the tweets you sent @jimcramer first up, you talk in your book about research for new investors, who are some information we should look for when stock picking the first thing is i want you to know the product know what it does and like it. the reason for that is because a lot of times stocks go down after you buy them if you like the product, you'll be more inclined not to panic and get out. after that, you can read my book i do comparisons and tell you how to raid a stock. you can do it on a number of bases, and figure it out but you've got to like the company first.

or i promise you, in first big selloff, you'll become a seller, not a buyer. i don't want that. okay the next question is from patrick. jim, for retirement, is it best in dollar cost average invex funds or wait and buy on market downturns? this is really important here's the way i do it i try to do it 1/12th a month. but if there's a big break in the stock market, i accelerate some and put them to work in that break, even up to a third of it. in other words, i like to take advantage of the declines and accelerate what i put in and i've done that for years and years and it's worked for me next up is larry this morning my wife said what would they do without cramer

my wife said the same thing. all right, now look, i'm a teacher. i got some books i try to come out here every night, but it's important for people to know what would you do without yourself see, this is about empowering you. it's not about giving you ideas, it's about how to look at them a lot of people look at this show who haven't watched it over the evolution, and say oh, he tells you to trade in and out of this and that. i hope that you know that it's the opposite longer term investing is the way to make money. index funds, and then mad money and doing homework and trying to figure out how to do it yourself last is jeffy. jim, would you mind sharing your sunday stock routine i get this sting from standard and poors via e-mail it's hundreds and hundreds of charts i go over each one i have a file that says good, bad, question mark, try to

figure out why that went up, and story idea for show. and i write down each one and where they are, and where they fit. and when i'm done, i do a piece for real money on the street where i look at trends i see and for the rest of the week, i send to my staff which stocks i don't understand and why, and some theorys about why we should be doing certain pieces. and it takes up almost all of sunday except for when the eagles are playing stick with cramer.

i like to say there's always a bull market somewhere, and i promise to find it just for you right here on "mad money." i'm jim cramer and i will see you next time

male announcer: america is struggling to shake off the recession. public distrust of wealthy ceos remains high. but more and more bosses are looking for radical ways to reconnect with their workforce in order to find out what's really going on in their companies. each week, we follow the boss of a major corporation going undercover in their own company. this week, the president and ceo of choice hotels, one of america's largest hotel chains, poses as a trainee competing for a job. - hi. i'm jack parker. announcer: the boss will trade in his luxury sedan and country club membership