outperformed this year up more than 22% as a whole. and are on track for a ninth straight session of gains overall. as we watch technology, the most important sector out there, the biggest waiting is important there for sure that does it for this hour of "squawk on the street. back downtown for the start of "squawk alley. good morning, it is 8:00 a.m. at alphabet headquarters in mountain view, california. and it's 11:00 an wall street and "squawk alley" is live ♪ ♪ good wednesday morning welcome to "squawk alley."

i'm carl quintanilla >> i have finally heard that song "desposito. >> and a new back out by jason calacanis called "angel. how to turn $100,000 into $100,000,000 the nasdaq another record high seeing the longest win streak in 200 years, trying for record close. a lot of this is due to nasdaq's outperformance of 17 versus 9 and change. >> i don't know if we can call it a comeback. i have been waiting a long time to use that in context, but netflix a lot stronger, particularly domestically as we talked about this yesterday. people expected this to be this continues to happen in

tech fang strong. we'll see what happens with iphone out later with. 12 out of the last 14 quarters it's been down 3% or more after earnings analysts, nonetheless, saw silver linings in this quarter despite the fact there is strategic growth areas the growth was slower there up only 7%. but still some positives, you know, profitability was pretty good eps number one good. some of that was because of a tax benefit, but not all because of a tax benefit >> yes revenue down for ibm, the steepest fall in five quarters so we're watching a big blue today definitely we have to thank netflix for most of the gains in the nasdaq. yesterday that stock surged more than 13% on those subs and content bets stock this morning is up another percent to 185 and change. the discovery is in talks to

combine with scripps scripps has brands like hgtv, travel and the dui network and viacom is also working on a bid for scripps. another interesting turn in media, i wonder if the names do need to start to get together. >> if you look at netflix, they created juggernaut with disney selling a lot of assets. hbo allowing them to put on a bunch of different shows from the library. they are looking at going, we have just created an unstoppable monster here talking about netflix is i said this is a couple hundred million subs and got a laugh drop off twitter and now we have broken 100 if you look at it from a top-down analysis of $3 billion online on broadband, the other $1.5 billion don't go to bro broadba broadband. 10% to 20% people on broadband could be on netflix. if you look at them, 250 million subscribers is nott unreasonabl. >> exactly if you look at it now, they have

hit the tipping point magical when the majority of the users and/or revenue starts to come international. this is going to be a google and facebook-like story where google and facebook could never operate and be the number one player in the other markets. google is the number one player search in markets except for four. >> jason, this looks to be skinny bundle planning if you're expecting the world of the skinny bundle where a certain of these channels, i don't know, the diy channel that tends to get carried won't necessarily be carried anymore how do the different networks need to get together in order to either put together a digital offering, that's compelling, or still be able to exercise some market power when they can't sell and distribute the way they used to. >> this is like four or five people drowning and going to grab on to teach other i don't think they can, to be honest it would take extreme leadership and the ability to put this under one price. maybe disney could do it but it's going to be a real free-for-all. >> some of the channels we're

looking at, the tlc and the hgtv food network, some are stronger than others. >> i don't think anybody is paying for those directly. no consumer is taking the credit card out and buying 10 million -- consumers aren't going to buy the food network, maybe a million or half million. >> i'm surprised you picked food network. >> people are passionate about food people love to stop on food when flipping through the channels. it's not appointment television like "game of thrones. >> more passive. >> it's very passive really what you're seeing is the switch from people flipping on channels to stopping on something to say, what's the best what is it recommending for me i watch that once you get on that train and know you're done flipping channels, it's over. >> really quickly on netflix, i have seen it written a couple times today that netflix doesn't have the mode against competitors the way facebook, google and amazon do but there's some outlilar -- >> because they are so good at this, some of the shows will

become international shows in the same way "homeland" came here from israel and "the office" came from london we take the shows and export them there could be something like "orange is the new black" that becomes a regional show in ten regions in india, china, et cetera so with the majority of the users now international, this is an international play on the scale of the facebook or google in my mind. >> and what we don't know is how much of netflix's success, how much of the hit making is because of the data, just because it is just better, because of what it knows about people versus just serendipity and if there's a mote, it's probably that. but hard to know how much is data and investor. >> if you pick a winner, it would be amazon or netflix it looks to be netflix, but it could be a google/yahoo! relationship where google has the majority of it speaking of the content, we are getting news from jeffrey

katzenberg's new media plan. good morning to you, julia >> reporter: good morning. jeffrey katzenberg is looking to reinvent tv for mobile users he's calls it an original series with ten minutes or less covering everything that's on television, news and sports to sitcoms and reality tv but what makes new tv totally different is that the production costs and therefore the quality will be in line with top-tier tv costs. as much as $125,000 per minute that's more than ten times what's traditionally spent on digital content. with the higher budgets, katzenberg has jj abrams, marek f mark burnett, jerry bruckheimer

and ron howard on board. he's enabling creators to own long-term content rights now katzenberg says it will take $2 billion to launch the service. so he's in talks to find a distribution partner to help fund the new business. based on meetings he had in sun valley and my understanding of interested players, that includes apple, google, at&t, verizon, t-mobile, snapchat and pot spotify. whatever distribution plan he ends up with, that would determine a free version with ads and a premium version for subscription fee this idea would sound impossible coming from pretty much anyone else, but katzenberg has a 40-year track record in hollywood with strong relationships and a very good understanding of the traditional media giants so based on that, he seems to have a real shot here. guys >> $2 billion he's going to need for an unproven so far model for a whole new type of tv

i mean, you know, for at costs which rival traditional content, john. >> this is the sort of thing that should freak out hollywood in the content computer, beyond all the skinny bundle stuff, whatever, all of that created more of a market for smart content. if somebody is going to come around and disrupt how content is created, which by the way is netflix's secret sauce, being able to create great content over and over again, that is potentially huge because that's what facebook and the others are coming to the content creators for >> john, i would say what he's trying to do is not frustrate the traditional content creators the way they have been frustrated by net flexion. with netflix, they started licensing their content to netflix and netflix became the rival to start doing it themselves what katzenberg is trying to do is saying, i understand how the media business works and understand you want to get paid as much per minute as you get paid on traditional television and after the license for new tv

expired after two years, we'll let you own those rights so what he's trying to salvage here is a world where a traditional tv studio could create a show that's in bite sizes for his platform so ten minutes at a time then after two years expires, go to recreate that for traditional television. >> who was it to close the firestorm saying "game of thrones" should be ten or -- it was some discussion. it needs to be more bite-sized thank you, julia >> the problem of what analog dollars for digital dimes has long been the lament of media. we'll see if that changes over time great story, julia thank you, julia boorstin out west alphabet is rolling out against twitter and facebook they are unveiling the google feed to give users a stream of personalized links about their hobbies, travel, sports and more google says it's not trying to duplicate facebook's news feed moves are sparking fears that

companies like google and amazon are becoming too large and competitive. and on the other side, the regulators need to break up big tech i don't know, it's so intense. >> for social, they're claiming it's not and then all go rgorythmic newsy are going to read it to give analysis so i think this is what they call in the trump campaign, a nothing burger google is so bad at releasing new products, chen is the last time they had a truly great product they released. >> when it comes to news, google is floundering and that's perplexing to me google news worked google reader a lot of people loved, they killed that. google alerts seem to do what the app thing does, but your e-mail is still around yet we have this i mean, it's all different i guess, on the one hand, google wants you to log in and tell

google what you're interested in how many times are we going to fall for that trick? more information about you, i don't know. >> it will show you more of what you already know so it becomes an ecochamber and doesn't introduce you to new things we saw this with facebook during the election. >> i use google news when searching for something specific that's where i get frustrated. >> it's a sniper shot. >> google -- when it first came into being, it was wonderful because you could immediately go back to say, who was that guy who said "game of thrones" should be shorter. boom, there he is. because all the content users said -- it's the lowest quality resource and the way they rank the hits is not that good >> google should be looked at and is being looked at as the enemy of content companies that really screwed over their partners consistently over the years. they started with a revenue-sharing product. now they read the journal and take a cnbc story and say, how many unicorns does jason have, six. they put it in the box at the top, you don't have to click

anymore. so they have double-crossed a lot of the content providers to the point where the wall street and new york times don't want to deal with them the great success of the wall street journal and "the new york times" is not to trust them because it's the fox in the henhouse now they have subscribers and subscriptions are growing. >> facebook is countering there's a headline in october they come out with their own subscription product ten views but then you have to sign up for "the journal" or "the times." >> suddenly the news sources are figuring out what rupert murdoch said and was laughed out of the room users are going after internet content. now we put a pay wall up and have millions of subscribers and news is sustainable again. you can't trust google or facebook with your content and shouldn't. when they come to you with this subscription service, you should say, no thank you. >> what a far cry from when you could only succeed by pitching

your wagon to the facebook train. we'll briefly touch on your book here called "angel." how to invest in technology start-ups like blue apron and snapchat. >> if you are angel in those companies, you are happy 5 billion in snapchat would make you give a yum-yum it's amazing when you invest up to $30 million in companies and what i do and specialize at. if you exit at $10 billion or $50 billion, it will work out okay there's a lot of opportunity through services like angel list, jason syndicate. so watch what we're investing in and coalesce on a deal-by-deal basis. >> what's the smallest amount you can write? >> the smallest is $1,000.

so i write a deal memo here's why i'm investing and why. i'm putting in 250k and 99 people can jump on board with me i get 20% of whatever the gains are. but i really do it because it's fun to demockck atize -- democratize. sometimes a proctor and gamble company has the introduction. >> how much do you worry that the masses -- even the masses to jump into the game that have the money, don't understand it and will end up getting burned and give it a bad name >> which is why i wrote the book and described how to do this slowly if you are playing poker, you wouldn't go to a $25,000 buying game to learn. >> and people do trust me, i make a living on it. yum-yum. that's where playing at the $1 to $2 table when starting, in this analogy would be $1,000, is wise start small, learn the craft,

maybe in year two or three double-down on the winners it worked for me i had six unicorns out of 125 investments. >> and you can turn out products like this book >> people say, i want to be an expert on this and then write a book i waited to write a book until i had three or four unicorns this week i had desktop metal -- >> how many days did it take to write this book? >> 19 days 2,000 to 3,000 words a day i had a lot of help from harper collins and a bunch of people. but if you're writing about something that you're an expert on and keep it simple and you have a thesis you're refining, then you should write a book but a lot of people who are very stupid write booking about things they don't know a lot about. this is something i happen to know a lot about and it's an easy read and funny. if you have seen me on this program, i drop a joke or two. >> our viewers are well aware. congratulations. >> thank you. >> come back soon.

>> always. >> jason, author of "angel." how one health tech is using a.i. to utilize the wearable tech space why one says wider lane lines are the safest for self-driving cars and record highs for the nasdaq, the s&p and the russell. what is driving the markets higher we'll talk about the dow up close to session highs of 39

♪ well, apple's health kit and launch to fit bit, our next guest is a former googler turned ceo. this makes fda-cleared devices for cardiac health care. vic, great to have you i want to talk about this mayo clinic partnership google is out with the new feed. of course, you're a veteran of google they're saying everything is about artificial intelligence now. what is your take? what is this new google feed really all about >> well, good morning, john. thank you for having me on again. you know, the new google feed looks pretty exciting. i use google now very regularly. it's the second favorite way to get news after facebook.

google is using artificial intelligence to look at many signals you get from the browsing history, from the gmail and taking out interest that they think you'll like to read so i think it's a very interesting development. one i am going to watch closely. >> your product, you can get an ekg at home, through your smartphone you're tied up with cardia and mayo clinic. what is interesting to me is the vision is that people are going to be able to detect health problems before they become obvious based on the information they can feed in at home and artificial intelligence. how does that work >> that's exactly right. so john, today as you know, we sell a small device on our website and amazon that can detect the most heart arrhythmia called atrial fibrillation you wouldn't do this at home

before our device. what is brand new and we have announced with mayo clinic today is extraordinary we are going beyond atrial fibrillation and now trying to detect a condition that kills thousands of children a year you may have heard of these stories where a kid goes to school, is on the playground and then suddenly dies 3,000 to 4,000 children a year die because of genetic long qt syndrome and working in partnership with the mayo clinic, we are using artificial intelligence to pick up the mutation. and our dream is once we get fda approval, that we will one day have an inexpensive non-invasive device that a coach or a parent could use to save these children's lives that's an extraordinary use of a.i. we think that's a.i. that matters. >> vic, i can be a little of a

gadget hype cochondriac and last time you were on i went and bought your device as well when i strap these things on and take my readings it says i'm fine how often are people going to need to be using these things and getting a series of your okay readings for them to get the benefit from this? are people going to use them the right way? >> john, i'm glad to hear you're in good health unfortunately, one out of every four americans is going to be diagnosed with atrial f fibrillati fibrillation heart disease is number one killer in the world. more women have died than men and it kills more people than all forms of cancer combined and sadly, atrial fibrillation goes 1.7 years before diagnosed. you know what? because you can get one or two ekgs a year. if you want to take control of your health and lower the risk, you should have a device like this in your purse or wallet and at home. and help your doctor be a better

doctor or you can just become sadly like many other americans who discover they have heart disease after a very bad event so you want to be proactive, take charge of your health, get a device like this and check your heart regularly >> well, you know, i'm trying, there's my last reading, pretty boring, which is a good thing. vic, thanks. really interesting what you're doing at the mayo clinic >> thank you, john >> not like flat-line boring that would be -- we don't -- yeah steady. >> regular blip. >> right as we head to break, we're watching the markets at intraday highs. amazon, activision, facebook and microsoft are at the levels. and two moms take #imomsohard to new heights on social media "squawk alley" is back in a minute still 12 pounds heavier than i wawh i hs enad my daughter, and she's 4. you can't call it baby weight anymore, just call it weight

good morning, everybody. i'm sue herera here's your cnbc news update at this hour. a gunmen killed four shiite muslims in western pakistan. in an attack that marks an uptick of violence in the region the official says it was a militant attack and the shiites were targeted because of their faith. and the father of an australian woman killed by a minnesota police officer was joined by family and friends at a silent vigil on a sydney,

australian beach they laid flowers into the ocean after justine damond was killed after a 911 call and prince william and kate meet with angela merkel in berlin and a you are new survey san three families are spending 20% of their annual income on child care 81% say their current care plan is worth the money that's the news update this hour back downtown to "squawk alley." i'll send it back to you, kelly. >> yeah, of course it's worth the money. what else are you going to do? sue, thank you let's see, here are the markets. the nasdaq 100 we're looking at now, four to one gainers versus the decline led by vertex pharmaceuticals. by the way, the nasdaq is on

track for the longest health stick in two years up nine straight days in a row for more on the markets is david lyon and samir is here. welcome to you guys. david, first to you, the birks, -- biotechs look good, but why are we talking about this again in intraday highs? >> there's consumer confidence, business sentiment is strong, unemployment is low and there's a lot of stability and growth on the earnings front so it's really set up to continue to move higher. and i think the reform that could come out of washington in september on the tax front could take us up another handful of points >> well, we'll see samir, what about the nasdaq it's interesting after we have seen it be so strong this year, the big cap tightening strong, and now we're talking about a nine-day win streak.

what is going on >> well, a lot of it is still momentum you have a lot of liquidity and investors are talking about the hawkish way but have yet to talk abo move in hawkish ways and then you have the u.k. that just printed a 0%. you have wage growth in the u.s. very tepid so as long as you are rolling over and have solid growth, it's going to be really hard for the central bankers to act as hawkishly as they set markets up to be. that's where people are starting to sneak out >> david, if that's the case, we have also seen people talking about sort of everyone around the world, the fed, you know, the u.k. and europe, the bank of japan, everyone is talking about tightening but goldman this week had the financial conditions ease to the lowest level in three years, meaning easier money a lot of that has to do with the falling dollar how big of a deal is it that the dollar is down 7% this year?

>> well, it's -- after two or three years of strong dollar returns, it's not surprising to us you're absolutely right. we follow liquidity. bank of japan and the european central banks meeting today and tomorrow will still stay accommodative. we think the loose monetary policy will still continue to drive that backdrop based on low inflation and really strong business growth. >> hey, sameer, we have set aside talking about policy out of washington, but ryan is making comments today that tax reform, we might start seeing some serious proposals on the table in the fall, not the summer but how much upside would there be if we got something beyond a one-page bullet point? >> you know, we have continued to take kind of a wait-and-see approach with policy so we're not building a lot into our numbers. i think incentives for 2017 and 2018 isn't really relying on tax reform in the numbers. so there's a decent upside when we make the numbers last,

we use a 20% tax rate, which would be a little bit lower than we expected the tax rate for large caps now so that will add $3 to $4 for the s&p. and a lot more for mid-caps and small-caps because they pay a higher tax rate. there's an upside, but expectations are low and they are probably right to be low >> and, david, i mean, it's still just baffling to me and really interesting that as we see the senate go through all the contortions and yet not figuring it out, the markets seem to continue to shrug it off. do you think it's that -- if we actually get some legislative action, then the markets will react? or is the market ignoring it either way >> well, i think the markets ignored it for the most part the last few months, but expectations are building on the tax reform so as washington cuts back from the recess this summer and those policies or new reform ideas are put on the table, i think it will absolutely set up for a

potential rally to get that done to 20% to 25%. thank you very much. the president with the first meeting of the presidential advisory commission on election integrity. let's listen in. >> please be seated. mr. vice president, distinguished guests and members of the media, i'm honored to welcome you here today as the bipartisan presidential advisory commission on election integrity preparing to conduct its first official meeting very, very important this commission is tasked with the sacred duty of upholding the integrity of the ballot box. and the principle of one citizen, one vote. every time voter fraud occurs it canals out the vote of a lawful citizen and undermines democracy. can't let that happen. any form of illegal or

fraudulent voting, whether by noncitizens or the deceased and any form of voter suppression or intimidation must be stopped i'm pleased that more than 30 states have already agreed to share the information with the commission and the other states that information will be forthcoming. if any state does not want to share this information, one has to wonder what they're worried about. and i asked the vice president and i asked the commission, what are they worried about there's something, there always is this issue is very important to me because throughout the campaign and toup even after, people would express their concerns about voter inconsistencies and regularities they saw in some cases having to do with very large numbers of people in certain states all public officials have a

profound responsibility to protect the integrity of the vote we have no choice. we want to make america great again? we have to protect the integrity of the vote and our voters this is not a democrat or republican issue it's an american issue it's about the concern of so many americans that improper voting has taken place and canceling out the votes of american citizens. that's why president theodore roosevelt once said, it is the affair of every honest voter wherever born to see that no fraudulent voting is allowed anywhere i want to thank vice president pence for chairing the commission i also want to thank kansas secretary of state chris kobach for serving as vice chair. going to be a lot of work,

they're going to work very hard over a fairly short period of time and i want to thank you both very much, chris, mike this bipartisan panel consists of both republican and democratic leaders and experts on voter integrity i would like to personally thank each of our panel members for serving. i really do appreciate it. in addition to the chair and vice chair, this distinguished bipartisan panel includes indiana secretary of state connie lawson. thank you. new hampshire secretary of state, bill gardner. thank you. maine secretary of state, matthew dunlop former ohio secretary of state, ken blackwell. election assistance commissioner, chris ty ty mcmor mick former arkansas representative david dunn thank you, david

wood county west virginia clerk, mark roads heritage foundation senior legal fellow and manager of the election law reform initiative, a real expert, hans von spakowski. president and general counsel of the public legal foundation, great group, jay christian adams. and jefferson county alabama o probate judge, allen king. thank you. thank you very much. each of you has been entrusted with the great responsibility of helping to advance the cause of fair, honest and lawful elections. your work will help protect our democracy. this will be a very transparent process. it's going to be very open for everybody to see you will approach this important task with a very open mind and with no conclusions already

drawn. you will fairly and objectively follow the facts wherever they may lead i look forward to the findings and recommendations your report will produce and i share your report, as soon as i can, and as soon as possible, with the american people so the full truth will be known and exposed, if necessary, in the light of day. we call on every state to give its full support and total cooperation in this effort most of them have really done brilliantly and we appreciate it and the rest, all of that information will be forthcoming. thank you very much. mr. vice president, and chris, thank you. panel, thank you very much, we appreciate it. you do a great job thank you. thank you. thank you very much. [ applause ] >> first face-to-face meeting of

members of the presidential advisory commission on election integrity. the president saying there have been voter irregularities in certain states the vice president prior to the president said that there are no preconceived notions here or pre-ordained results although views, john harwood, on whether the irregularities are systemic, that's obviously up for debate. >> yeah, that's right, carl. you heard the president say this is not a democratic issue or a republican issue, but democrats have been very critical of the panel by and large suggesting it was formed as a result of the president's conviction that there were millions of illegal votes that happened in last november's election and that somehow illegal votes cost him the popular vote that's why this commission was created. also, you heard the president touching a little bit on thes controversy over states from voters including things like the last four digits of the social

security number, their party affiliation, previous or current service in the military, that sort of thing. that's of concern to a number of states who simply refused to grant that data to this commission the president there saying that all the states ultimately, he said that data will be forthcoming. not clear exactly how he knows that or what he's suggesting there, but saying that ultimately this commission intends to get that data on american voters, carl. >> john, likelihood this commission can ratify some of the allegations the president made, at least early in his term >> almost none and as ayman eluded to a moment ago, the president does, in fact, have preconceived notions about this issue the problem is that his precon recei preconcieved notions, nobody believes they are true after 4 million or 5 million illegal votes for hillary clinton, zero evidence of that there isn't evidence of widespread voter fraud from any

state. and the issues that nominally this commission is looking at, things like people being registered in multiple states, are usually easily explained by people who have either moved and remained registered, there are people who died or are still on the rolls for obvious reasons. but trump aides themselves have been involved for the multiple residency thing. it's simply a commission that is basically set up to ratify the president's belief, which is by all evidence not correct >> well, we'll obviously be on alert for the work they do and the results they bring gentlemen, thanks. europe did close 12 minutes ago. seema is back at hq with that. >> we are seeing the broader

markets lift higher. we'll get you the big names with the asml they are held by strong demand from chip manufacturers. then there's sweden's electrolux trading at quarterly highs rpc group, that's another stock to watch sales came in well ahead of estimates citing acquisitions and a weaker pound this is the british packaging company. they generate about 70% of their sales outside of the u.k so, therefore, helped by a weaker pound on the m&a front, reckitt is selling their food division to mccormick of the u.s. in a $4.2 billion deal reckitt will use the proceeds to pay down debt following its $17 billion acquisition of baby formula maker meade johnson earlier this year. meantime, akzo nobel announces their ceo is stepping down due to health reasons

this is weeks after the french company fended off the takeover from dpg and tomorrow's ecb meeting, a market event of the week, the first meeting since mario draghi's speech in fortunate gaga portugal many believe this will provide clarity on reducing the bond-buying program at the september meepting inflation will be the key mandate. also, the overarching concern is the euro, yes, pulling back from the 14-month-low high against the dollar but today it's continued strength some analysts say that can hurt your exporters and the broader economy. carl, back to you. >> seema, thank you very much. how one state is making rswh "ua aeyfor self-driving ca, ensqwkll" continues. [ indistinct chatter ]

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to keep our community safe. before you do any project big or small, pg&e will come out and mark your gas and electric lines so you don't hit them when you dig. call 811 before you dig, and make sure that you and your neighbors are safe.

811 is available to any business our or homeownerfe. to make sure that you identify where your utilities are if you are gonna do any kind of excavation no matter how small or large before you dig, call 811. keep yourself safe. i'm scott walker coming up today at "halftime," duke bove says it is time for them to leave goldman sachs. and ringing an alarm bell over the new iphone. and the amazon effect. the stocks the company may actually be making more attractive to investors, that's

right, more attractive "halftime report" starts in a little bit we spent so much time talking about the stocks disrupted, we're going to look at the ones you'll want to buy. >> i like it in the meantime, we'll get to "the santelli exchange. good morning, rick. >> good morning r, carl this is the secret order of the trade, okay? no, it's not a technical analysis society i'm literally talking about the order of the trade, like which one comes first. and what up found with technical analysis is that it's actually easy to pick the spots markets are going to turn. what's way more difficult is picking the order in which it happens. for ten-year note yields, for example, and i have a group of friends that ride the train together and for decades we play these technical analysis games and 263 is the high yield close for the year back in 2014, 2015, that was a

huge area. many of us thought we would see that first and then the big downdraft in yield second. it happened in reverse all-important areas on charts don't die, they just get delayed a bit. now, this is kind of a long-term chart in the euro versus the dollar, but we'll call it brand x. i did this fast and really just want to make a point, okay when you look at the chart and see the consolidation we've had, and you can see consolidation here, you see the consolidation here, i think it's pretty safe to say that you're either going to do this here or you're going to do this here. and in the case of the euro, we're kind of around the 1.15 area you can make the argument around 1.03 there's a big draw and you can also make the case around 1.23 to 1.25 there's a big draw but the order is super important.

now, there's a lot of ways to get your highest priority on what you think will happen first, but the best are usually extremes extreme tops, extreme bottoms, and go for the opposite direction. we'll do more on that on the next episode of the secret order of the trade john fort, back to you >> looking forward to it, thanks, rick still to come, 1 million ewllowers and 100 million vis. the moms from #imomsohard are back after this. safer than othe

self-driving cars. california's department of transportation says it's begun the process of making the state's roadways safer for cars using driverless tech by making the lane lines thicker, widening them from four inches to six inches to make sure those radars can see where they're placed meanwhile, bloomberg has a story passing that a house committee has voted to -- >> they've already addressed it from the administration level. >> the news is that the cars are having trouble seeing the regular size lines that's my item of concern. >> for everyone who can't afford to spend to expand your white

lines by two inches. good luck with self-driving cars >> municipal budgets are going to need a boost. "squawk alley" continues in a moment with i mom so hard.nnea . we're talking to you, cost inefficiencies and data without insights. and fragmented care- stop getting in the way of patient recovery and pay attention. every single one of you is on our list. for those who won't rest until the world is healthier, neither will we. optum. how well gets done. i enjoy the fresher things in life. fresh towels. fresh soaps. and of course, tripadvisor's freshest, lowest prices. so if you're anything like me... ...you'll want to check tripadvisor. we now instantly compare prices from over 200 booking sites... ...to find you the lowest price... ...on the hotel you want.

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do you want to know what's in this glass? >> hope. >> i tell myself just get to seven. >> those hard days, seven? that's viral sensations i

mom so hard. in the middle of their cross-country comedy tour hitting new york city tonight. we're joined by the duo behind i mom so hard, kristin hensly and jen smedley. what an amazing story. just explain quickly how it began for those who aren't familiar >> we became friends a long time ago, and then we became wives and mothers. and then co-conspirators, commiserators in this parenting thing. then over wine one night we were like, i think we should put this on the internet. we were cracking each other up >> this was just 14 months ago that you started uploading these? right? that's the amazing thing to me with this. you guys were actresses and comedians already. started this 14 months ago it seemed kind of late to the game now you're touring with this idea are you trying to make money of o of social media or is it more marketing for what you really do >> oh, we're trying to make a lot of fat cash in any way we

can. >> and quick >> because i'm tired i am working hard and i am tired. no honestly, like when we started this idea, i think that more than anything it was our idea that there was just this need. there is a need for content that felt light-hearted, that took pressure off of us as moms because we were feeling it i was like i don't want to feel bad about this anymore i think that original idea when we took that to the internet then it exploded from there. it was because everybody else felt the same way. then those opportunities financially came in. but we're very careful because we want to make sure that what we're doing serves our moms and serves who we are as friends and at comedians so in a way we've protected the brand as a result. >> we were just showing your swimsuit issue >> there is a lot of issues going on in that episode >> let's talk platforms. you must have in your mind a ladder of what's most efficient,

gets most engagement, least engagement what are your favorites? >> facebook is our favorite. >> our experience so far, facebook has been really wonderful and they've been incredibly supportive to us. >> yeah. we sort of literally just googled where is our demographic on social media the most and it was facebook and instagram. >> we have some platforms we don't know how to access that well >> we don't know how to work >> do you make money off of youtube or -- >> you know what i think there is -- >> some. >> -- there is an idea that, like, if you go to youtube you're going to monetize i would tell anybody you're not going to make a lot of money you're going to get a check for $8 and you'll be like, oh. i think it is better to sort of just start it creatively >> is it tonight you're in new york your seats are going $30 $50. some people are paying a couple hundred bucks to see you guys. >> really. well, we're not getting that

cash >> when is the netflix special >> we're working as hard as we can and as fast as we can. >> is it worth it to you now to start learning snapchat? >> you know what i can't do one more thing. >> really. >> yeah. >> especially on platforms >> no. we're saturated on our literal amount of time that we have to do it. we are moms. we are active with our children. we are wives we are trying to live our lives. just like anybody else with social media, you can get overwhelmed so we really kind of just focus on right now for what we can handle is facebook. >> i want you guys to tell me -- i was going to say an i dad so hard then carl starts talking about his friends and "star wars." carl don't you think? there is an obvious -- >> we can't hold a candle to this >> let's have a glass of wine later and see what happens >> i'm not doing the swimsuit with you >> i say go for it we'll willing to let go of that copyright, that trademark. >> here is the only copyright.

you got to wear the swimming suits that we wear >> the web one i got dibs on that one, carl >> congratulations have fun tonight >> thank you so much >> thank you >> jen smedley and kristin hensly from i mom so hard. let's get over to wapner and "the half. welcome to the halftime report i'm scott wapner our top trade this hour, sacking goldman. the stock getting a rare downgrade today as another influential analyst calls for a dramatic shakeup at the firm, including -- get this -- the ouster of ceo lloyd blankfein. let's begin with kbw's call of the day, a downgrade of goldman. it is to neutral analysts cutting the price target there by $30 as