i'm becky quick. plus the woman who's making a living not in the stockmarket but the stockmarket. it wasn't easy in her former life. >> i remember every day was like how are we going to survive another day. >> on the money starts right now.

we begin with the weather and the economy. sunny days at the beach, rainy days at the mauve. weather can affect more of our behavior than we realize from what we buy or eat to when and where we travel and severe weather has a serious impact on the overall economy. damage upwards of $18 billion in 2016 that's our cover story, weathering the economy wildfires in california, record hie temperatures, storms in the caribbean, extreme weather is not only dangerous but there's a high cost in lives and dollars. across much of california, wildfires have burned more than 50,000 acres and forced more than 8,000 people from their homes. the u.s. government spent more than $50 billion last year last year the town of gatlinburg took a $19 million tourism hit

after wildfires hit near the dolly parton theme park. it's a frakt of the $240 million the farmers across the country lost in 2016 due to weather and that could lead to sticker shock at the grocery store this year expect to pay more for lettuce, coconut products and olive oil. just last month in phoenix, 122-degree heat forced american airlines to cancel more than 50 flights. while the airlines only lost about $1,000 per flight, customers whose flights were grounded are facing more it's not all doom and gloom. it can make people use it. they use weather data to plan out just about everything from inventory to staffing and even social media good to see you. >> good to see you. >> it impacts us in many

different ways let's say if you're an apparel company and it's cold, that's a good thing you can sell sweater. >> weather is certainly something investeders and businesses have been complaining about for a lot of years they use that term the weather excuse. >> obviously home depot or something would want to know if a storm is headed their way so they could get batteries, generators, all kinds of things there. but you're talking about much more sophisticated things. what's an example. >> the weather's going to impact inventory terms as you mentioned coats. you mentioned coats before what's also going to impact is how the weather trended in the last three or four days. if you had a mild december followed by a normal day, it's going to follow increase in sales.

so those kind of very micro scale effects are really what sort of eats up in terms of the ability to maximize the impact of weather. >> paul, when i first met you, it was the last century. i think it was 1999. and you were doing this for a small dpaep called planalytics now you're with ibm. i take it it's about an litdic data. >> yes i'm so excited about companies being able to really leverage the effect of weather on their businessings like they never have done before, so it's really a function of scale. prior to doing this -- and i've been doing this for 20 years, becky. they were small companies. the scale, we've got literally thousands of people all around the world that are sort of spreading this message on top of that, we've got the technology assets and data

assets behind ibm and now increase ily we're using artificial intelligence or cognition because that's where you really need to get to to get value out of this data. >> is this a one-way street or do consumers get something out of this too? >> for sure. if you go shopping, you want your product to be there, and you want to pay a price that's fair and to to that, what these technologies are enabling businesses to do are being much more efficient, having stock available, staffing the store, setting down a realistic picture of what people are going to be needing and what the inventory is like. ultimately it benefits both folks. i view it as a resilient technology it's a way to better anticipate how the weather's going impact each and every one of us. >> let's talk aboutwhat's

happened in the country right now. it's very hot everywhere you call it the ring of fire what impact does it do >> baf,ly that's a big high pressure that's set up over the southern plains. blazing hot. people there staying indoor, not going out as much, spending more to cool their homes. but really around that ridge of fire which is like where we are in the midwest, not as hot, kind of stormy, but not horribly bad. it's really that southern plains area that's being impacted >> you're a meteorologist but i think of you more like the farmer's almanac in terms of how far out you're looking at. you already have a sales prediction for the holiday season this year what is that >> yeah, we do we look at statistics as well as longer range forecasts

basically it's looking like it's going to be much cooler, colder, especially in terrell holiday periods, november going into december. >> that's really good news for the retailers as far as buying clothes. >> i think we see there's a really high likelihood that we're going to see a cooler start to the year and that's where the weather has a significant impact i am once again very bullish on the seasonal sales for the holiday and that's really important for retailers. >> really quickly just as a consumer, as a person, does that mean i'm going be trudging through a lot of snow day this winter >> maybe i'm not that brave to to that, but more than likely it will be a much more seasonal november and december that we've seen. >> thanks, paul. thanks a lot i appreciate your time. >> good to see you. >> good to see you. now here's a look at what's

making news as we head into a new week of on the money it's beginning to sound like a broken record. the nasdaq closed at a new high on wednesday mostly on strong earnings from big companies. stocks, though, finished lower on friday. housing starts rebounded last month, climbing 8.3% in jeune. that's above expectations. land and labor shortages. >> if you're looking to buy a kenmore appliance, all you have to do is ask alexia. under a new agreement rs sears will be selling ken more refrigerators and dishwashers. that means you can turn on your air conditioner with a digital assistance. >> up next we're on the money a unique prison program that helps fellows become founders of their own startups.

and later, some credit cards have perks that you doan don't even know about. how to find the hidden deals in those cards. right now, though, take a look at how the stock ended the week.

when silicon valley meets the prison system, the result is the next story they introduce them to venture capitalists and leaders of some of the biggest technology companies. aditi roy takes us inside. >> reporter: in a room meant to hold people in, excitement is pouring out. >> my name is mark i'm thrilled to be here. >> reporter: company elites as google and uber come

face-to-face with incarcerated criminals. in a back-slapping, foot-stomping, fist-pumping display, that's not just a point of show. this exercise is to turn these fellows into founders. >> we're breaking down barriers, showing empathy and helping with the playing field. >> reporter: its founder is catherine hoke, a former venture capitalist who fell in with the wrong crowd and behind bars herself. this is her way of giving back. >> i found it as a way to give second chances. >> every move from the dancing to the brags. >> we use competition to bring out the best in people all the

time so that's why wii ask them to give their best brag all the time. >> reporter: they take courses that teach them how to turn their startup ideas into reality. on this the last tay of the program, nearly 30 eits are graduating >> reporter: they're coming face-to-face as they make their 30-second elevator pitches. >> reporter: the program worked for a former new york drug kingpin. he bus serving time when he heard about defy by then marte had lost 70 pounds while in prison, so marte knew his game plan. >> was already helping these guys in the yard and i felt like this was my calling. >> reporter: when he was released he started a gym called con body it now has 14,000 members and just opened a studio at sax

fifth avenue in manhattan. >> before i was in a prison not knowing what to do now i'm in a friggin' sax fifth avenue. >> reporter: perhaps the most intense part of the day is step to the line with eits on one line and volunteersen the other. hoke reads a statement and it's an opportunity to see how much they have in common. >> my mother or father has been to jail or prison. >> reporter: the activity prout many to tears by the end but bit an ever lafgt bridge in a program for the volunteers and entrepreneurs. >> can't beat it it was so real. >> reporter: it has programs in four states and incubated 166 businesses which in turn has created 350 jobs for their their

graduates. >> aditi, it's a great story what happens when inmates leave prison >> they're always encouraging their graduates to hire other graduates. in the case of marte, he's hired 15 graduates and wants to bring more. up next, we're "on the money. which ones can save you cash we have some of the best cards coming up. later this youtube star hadded in idea create tube socks with a face, ears, and personality. can she juggle it all? we'll be right back. i love you, but sometimes you stink. ♪ new febreze fabric refresher with odorclear technology... ...cleans away odors like never before.

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xfinity gives you more to stream to more screens. low interest rates, cacheback and rewards programs are all things to look for when picking a credit card, but you card may offer other perks you don't even know about. senior analyst matt schultz joins us right now to read the fine print matt, it's dwrt to see you i would think if a company has a lot of perks, they would be telling you about it, but why are so often the perks hidden in the fine print >> frankly, as good as these per perks are aren't going to be a key to choosing one card or the other. most of us are drawn in by

interest rates, buyup bonuses, annual fee. >> what are one of the best ones you found? >> one of them extended warranty we've all been the a retaller where they try to upsell us on a purchase we will say, no, thanks, my credit card protects me on that. >> 80% of us have this i never heard of such a thing. why do credit card companies do it >> it's just another perk to try and make people stick with a card and use it more often because the truth is when you make a big purchasing the credit card issuer makes money off of that traction and they love it when you use their card to make

big purchases. >> which cards offer the best perk perk perks, do you think? >> we found of the biggest most l luke rah active perks, we found them in the discover it card, barclayscard arrival and mastercard. >> what's the tip? >> if you make a credit card purchase, you have to pay that off every single month if you don't, you'll get yourself in real trouble if you're making a big purchase, go ahead and think about -- instead of paying cash, go ahead and use that credit card because there are a lot of credit cards out there that allow you to get a big cacheback bonus for that first spend on that card

so if you spend $500, you can get $100 back. if you're buying a dishwasher or refrigerate e that can really save you money. up next on "on the money," look at the news in the week ahead. and socks with startup personality. can she juggle fame, fortune, and footwear introducing olay duo body cleanser.

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here are the stories coming up that may impact your money this week. on tuesday the case-shiller home prices is out. wednesday the second day of the fed rule rae serve's open market committee. no rate hike is expected and neither snow nor rain nor heat nor fwloom of night can keep the u.s. postal service from turning 242 years old on thursday they'll come up with designs good to last three years. and friday, tesla cars will be delivered they cost $35,000, which is cheaper than other models. if you haven't signed up, good luck you've got a long wait we're talking years, not months. for her next act she went to california and became a youtube star that's not all her next high-wire act is

launching its own business socks with faces, floppy ears, and select fans. >> snoop dogg is wears my socks. >> they're called moosh walks. >> i remember every day, how are we going to survive another day. >> her stockmarket is long and strange. 34-year-old olga grew up in crimea. >> when i was 14, my family became really, really poor when i say poor, we made candles with olive oil and gauze and then we went with a run away circus then in 202 i saw youtube. i saw people talking to the

camera and i remember watch them and beinging so mesmerized and not understanding why i liked this but it was a new media, somebodies talking to me while i'm sitting on the toilet. i remember think, if they can do it, i can do it. >> she taught herself to shoot and edit and became a star with teenaged girl. her next act, merchandising. >> iry thinks i love sock. what i make my own socks i changed him to spanky because you can't instagram spank on instagram. >> she name her shoes moosh walks, moosh after her indicate.

she learned from mistakes, never giving up. one year in she sold a quarter million dollars with moosh walks. >> i compare myself to disney and what they've done. in america if you work hard enough, you can achieve probablying. >> it's a great american story olga kay credited a lot of her success to something her mother told her in a strange sort of way. she nesh liked being a student her mother said, if you don't go to school, you'll work so hard at something else. she said, great. i will will work so hard and it's paying off. >> did she tell you if she has any plans after this

>> she realized she's not a juggler or retail, she's an on tre pre tour what she really wants to do is create a way to mentor other young women like her to bring their ideas to free us and to believe in themselves and become entrepreneurs. >> she's thinking already. great story. thank you. i love it. >> you bet that that's our stowe for today. i'm becky quick. thanks for joining us. next week, what if the government gave us a free check for doinging in at all we talk it it here that's it for "on the money. we'll see you next weekend then you have to try always discreet. i didn't think protection this thin could work. but the super absorbent core turns liquid to gel. for incredible protection... snap! so it's out of sight...

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hey, there, we're live here's what's coming up on the show >> the bulls are piling in we'll give you the name and tell you just how high they see it going. plus -- traders have been loving mcdonald's this year, but there's something in the charts that spells trouble for the golden arches.