>> mike. >> reasonable valuation and low options premium, i'd by the 185. >> dan >> apple bulls, i think it maybes sense to define risk over the next six weeks >> looks like our time has expired. thanks so much for watching. for more, check out ou "mad money" with jim cramer starts right now my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to make you some money. my job is not just to entertain but to educate and teach you so call me at 1-800-743-cnbc or tweet me @jimcramer. we too often investor the day. i hear people talk about what is working.

in the old days when mark cains ruled the mornings around here, he would introduce me as reverend jim bob cramer from the church of what's happening now it was fun back then seemed like everyone was running their own personal hedge fund. a stock could be here today and gone tomorrow and everyone was fine wit those days are over. if you recommend a stock for a tried today, even if you buy it today and sell it tomorrow -- >> sell sell sell sell >> there will always be a video kicking around that shows you liked the stock but never gave it the sell call so we've gone well beyond that tonight, we are taking it to the next level, where i am introducing you to the concept of suitability basically, what stocks fit you what investments are right for you. not for this week, this month, but for your age and temperment. i heard of the concept when i

was at training at goldman sachs. i had been buying individual stocks more myself and others before i got to goldman in '83 at the time i was walking financial news network between classes at harvard university. when i could, i would run over the library where they had reports about stocks it's so nostalgic to look back to what i would do next after i found a stock i liked. i would ask the librarian for a microfiche of the firm's s.e.c. filings. these are pieces of plastic that you stuck in a machine where you read the filings everything now is instant and up dated. the imperfections on the market were legion. now everyone can know everything i would spend all week trying to find one stock that i thought

would work one stock that would be good for one week, nfor anyone to invest for anyone to run wit. then i would take my answering machine, and give a 20-second wrap on the stock. answering machines k you imagine? same with answering services talk about jobs that aren't coming back, no matter who is the president. i would say hi, this is jim. i'm not here right now but i like both the chart and the recent numbers from people express. a long since bankrupted airline. my best run, a recommendation for monolithic memories. a smoke show of a company that was run by a company who helped save tesla when that carmaker was struggling in 2007, 2008 any way, monolithic shot up like a rocket that weekend.

it was the best cramer is not at home call i ever had "jim is not home" became a rallying crime for a lot of people, hoping that i wasn't home hoping to get the tip without dealing with me. one of the officers at goldman called me. he asked me if i knew what suitability was. i had no idea. suitability? how does my suit fit i didn't even have a suit. so he introduced know the concept. he asked me did i consider many people who called me and got my answering machine might not be ready for the stock of the hottest semi conductor company in the land and i was recommending it to them without any sense whether it was right for them i said i always thought that stocks were caveat emptor situation. unlike vacuum cleaners, you can't stocks back.

they come with no guarantees, so what's the deal? he explained before you recommended a stock, you had to know what that person wanted what he wanted out of a stock. he wanted to know if the stock was right for them and for their tolerance and risk monolithic memories wasn't exactly right for anybody other than bungee jumpers and k-2 climbers so let's start there tonight i want you to ask yourself, what is your risk tolerance? how much risk do you want out of a given stock. stocks are peculiar pieces of merchandise. you buy a car and the moment they take it off the lot it suspe isn't worth as much. you buy a house and it could burn down the next kay clothes and devices returned, phones, pcs, you name it but stocks you buy a share of nike and the

next day goldman sachs down grades it, and the day after foot locker says there's been a slowdown in jordans, you can't say to your brokerage, you never told me this could happen. i'm down d 6,000 i want it back caveat emptor. it would have been income tankcn the broker to make sure the brokers know these things can happen but you can't take stocks back and get the same price that you paid, because there is no real insurance, although you could buy an expensive put underneath. suitability, the concept of suitability is incredibly important. that's why for the next hour you're going to learn about a way to measure your own tolerance versus a variety of factors. with electronic brokers, there's no real protection, just a

signed form that says you get it you know what you're getting into and you accept it tonight, the bottom line, that stops here by the end of this show, you will know what suits you and what doesn't, no matter your age or style or caveat emptor no, just be a little more aware of what you might be committing your hard-earned dollars to when you pull the trigger on a bye. ann marie in new york. >> caller: hey, jim, thanks for taking my call >> of course >> caller: can you talk a little bit about trimming our profits because i get eager and i start trimming when i'm up 10%, 20%, which you say is a high quality problem. but can you talk more about the trimming >> what would happen if you kept doing that is you would miss out on some of the greatest stocks in the history of man that you may own. what i suggest you do is move that up a little

i recommend sell when you're up 25%, 30% when you're up 60%, sell a little more. but let it run if it comes back, buy some i just don't want you to lose a great opportunity, unless the story changes. then it's -- >> sell sell sell sell >> immediately lito in texas, lito. >> caller: hey, jim, my question is, as a recent retiree and one anticipating a possible in fact correction -- >> okay. >> caller: should i allocate the stock index fund now or wait until after the market has corrected? >> no. if you're in retirement stage, still own equities, but not as much equity exposure you shouldn't own more than 50%. people who retire tend to live

20, 30, 40 years longer than they thought but taking the cash out, don't necessarily put it in bonds. but you know what? you'll put money back in the market craters otherwise, you'll be fine and you have to let it ride. marl low in illinois, marlo. >> caller: you talk about index funds. can you please tell us the difference between index funds and etfs and give us a couple of examples >> there's not much there. i always default to what warren buffett says he says buy the vanguard index fund, the lowest cost fund i just want to go with warren buffett, the greatest investor why? well, warren buffett, what am i going to do, argue with him? no more excuses. i'm helping you form the necessary investing strategies you need at all stages of your life tonight, from young to old. i'm going to meetyou where you are, and take you where you need to be. on "mad money" tonight, we're

kicking things off by beginning in the crib. here are the two stocks you should be buying then teenagers typically have a lot to learn there's an important investing lesson everyone can get from them plus from your 20s to golden years, where your money should be sitting at any age. stay with cramer >> don't miss a second of "mad money. follow @jimcramer at twitter have a question? tweet cramer at #madtweets send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc miss something head to madmoney.cnbc.com.

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♪ welcome to a special show about you. about knowing what you can and can't do, because it's not right for you. welcome to a special show about suitability. the first kind of suitability we'll discuss is age suitability. want to start with kids. mr.ly with infants "mad money" has been on so long now there were kids born who were in the teens and if the parents listened to the show when it started, they would be on their way to great wealth parents, grandparents, listen up you can give all sorts of things to family that just had

families open up accounts for them. or give them shares of stocks. here's my commercial for whatever everyone seems to have come around to, which is the notion of index funds. we have some through a period where almost all stocks traded together and we've seen so many managers let go or fired because they can't beat the market so you can buy some shares of an index fund with a couple hundred dollars. i'm partial of the s&p 500, because those 500 stocks represent the bedrock of the country's publicly traded companies. i like any total return fund that is a broader array of stocks people ask me this all the time, total return in s&p 500. you can broker or the brokerage site used might have a fund that is a junior growth fund that can be a nice augmentation you were buying for an instant who has his or her whole life

ahead of them. if you let it run, the money can build upon itself. you might say, why am i watching a show about stocks if all he talks about is index funds the kind of investing i am talking about, the comparison we hear about is to actively manage funds. this show is geared to people interested in their money and want to be more involved to make it grow, or are curious and want to learn about stocks. i believe that you can build a portfolio yourself that can do better than most managers or funds. i but i am sanguine about the notion that they can exist their lack of flexibility is so stunning yet i've had a career of picking stocks better than the market, and i saw so many investors when i worked at goldman sachs who would never settle for average and didn't so i say let's give both a try

what's a good stock for a kid just born? pick two one with a dividend where you can reinvest and get the power of compounding going for you we often hear the term dividend aristocrats. which ones come to mind that we have liked on the show let's start with 3-m, proctor and gamble then we want something with a little more juice. i think of f.a.n.g., facebook, amazon, netflix and goog why these? i think facebook is a rapidly growing site where you provide the content and they provide the ads. brilliant company. amazon, there's a $4 trillion market for retail goods in the world. netflix, this is a company that wants so much to dominate

entertainment that they recognize intuitively what you want when you want and why do i still like this alphabet it dominates search, which happens to be the moment you want to buy something, so the advertisers love it. there's a balance sheet of beauty and people working to sup plant or complement search and wamo, maybe the ultimate in autonomous driving vehicles. i know it seems rather commercial to do what i want done here, but i think that given how poor income growth has been for so many people in this country, it's important to augustme augment the savings side you know i believe that gold are silver are terrific insurance components we'll discuss that more later in this show. but a highly unusual, yet blessed by me idea is to buy gold or silver coins for people. or pieces of gold or silver, the

actual i bought slivers of silver and forgot about them pretty much. they may or may not increase they are the polar opposites of growth stocks. but if inflation comes back, nothing holds up better than mansions, masterpiece art and precious melder. put the gold and silver in a safety deposit box more "mad money" ahead, including more about the most valuable asset in the stock market, time the action you need to take today to set yourself or your kids up for financial success. then they've been the source of some of my greatest investing ideas of all time. you probably got the same resource, but are you paying attention? and i don't look anything like i did in my 20s. your money should change with age, too

i'll explain how stay with cramer what better than "mad money" more "mad money. follow on facebook, twitter and instagram. >> what other questions do we have i always tell people you have to start with an index fund, because i need you to be diversified. >> get more with guests and yo behind the scenes with the most interactive show on television >> if you can't explain in three bullets why you're buying a certain stock, don't buy it. >> follow "mad money" today.

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to improve short-term memory. prevagen. the name to remember. we're going over knowing thyself. we discussed the importance of suitability and the essence of

what's suitable for the adults but what about the kids? this is when you make your move and decide that you are going to get them involved in what stocks are. pieces of companies they might like now, let's be honest, you couldn't explain what a stock is to save his or her life. that's not how i grew up in my life as much as i loved sports and we had tickets for the '64 world series, given they were 6 1/2 games up and had 12 to play, of course, we blew them all my father had gotten a tip from his brother who knew a stockbroker who played tennis to buy shares of national video which for all i know could have made it, but it was a total bust he would always bring home the philadelphia bull fetin and giv

me the buzz ssiness section i would try to base on moving averages how stocks were doing a lot of times i only knew the stocks by their abbreviations. but it was a fun game and i kept the seizure to see sem, ibm, polaroid, national video i had texas gulf sulfur, rockwell, a host of other companies thatdisappeared. i also had a lot of airline stocks, eastern, national. they were household names because of advertising i liked the stock picking process so much, i had the whole fifth grade class involved we would all pick stocks and closing prices to see who could make the most.

what i was doing is still being done now, just picking stocks how fast they were climbing and backing away from them when they slowed down. what i should have been doing is picking stocks of companies i knew and buy the shares in them. so let's go over what would have been right and what was wrong in the picture i just presented which would have been compared to goofus and gallon from the highlight magazines. goofus would never taken a tip from his brother who took a tip from his tennis partner. pop had no idea what national video was or did you can find out more on google now than you could find from jack the broker then national video made picture tubes. in the old days when you had a problem with your television, it was because the tube had blown the technology left national

video behind and it closed its doors. but it went down five days after pop purchased the stock. i know there was many a silent meal because of the day's decline in that stock. there were a host of stocks to have chosen from back in the '60s there were dividends to be had and in retrospect, what we needed more than anything else was income maybe the idea of picking stocks because they were going up was ant antesthet call many were defense contractors. it was a lot of fun. but in retrospect, you know what i learned the most about stocks from two 3-m board games acquire and fabulous game called stocks and bonds my father sold games for 3-m back then and acquire was all

about mergers and acquisitions and stocks and bonds was about accumulating wealth through conservative stocks. these days we have whole fantasy league of stocks but little taught you more than the board game and it could hold up to this day let's go back in time and think about what i could have done wh when you are a boy or girl, you play with toys it would have been a natural to have bought shares in mattel or hasbro i am simply saying that it is a way to teach kids that a company can be owned by the public and you can own a share in a company. of course, the irony should not be lost on my family can you imagine if my father bought shares in 3-m instead of national video if we had just looked at the spine.

we had a box of cheerios on our table every day. we would have bought general mills. and who didn't want to go to disney world it's that factor the intellectual property, the library alone should make you want to own shares in the company. but the theme park, let's not outthink this game i don't know about you, but johnson and johnson's baby shampoo were staples in my house. these are things that aren't even taught. they are embossed. they are imprinted then there's fast food mcdonald's may not seem like something you want to invest in because of the quality of the food but the whole food chain would be up ended if they switched policies in a day. so buy a name brand, something that you can see, hear, touch

and even like. the stock won't always work out, but think of what you liked when you were little or what your parents liked when they were little look, if it trades, you more than likely have a winner. so the bottom line, if you want to get your kids to invest, buy a brand name something they can see and hear and touch and even like. just open it the stock won't always work, but think of what you liked when you were little. and remember that you may have a long-term winner on your hands let's go to judd judy in texasy >> caller: hi, jim, how are you? >> good, how about you >> caller: great, thank you. my son, william, has been very interested in buying stocks. he's calling with me now and my bdad gave him some money to purchase some stocks.

we're wondering what stocks to buy, where should he buy >> things that -- common household things that he sees and you see, and then what you want to do is figure out how much money you want to put in it and put a quarter in it. put a quarter in, and then kuwait for another trhree month and hopefully you'll get a selloff and you'll be ready to buy. if not, put the money to work by the end of the year. but make it in household name franld brands that everybody knows. carol in florida, carol. >> caller: hi, jim, how are you? >> good. how about you? >> caller: good, good. i enjoyed "confessions of a street addict" and kudos to your hero, mrs. cramer. >> she knew how to trade better than anybody else in the world >> caller: good for her and good for you. i would like to know your opinion on buying gold and

silver as a hedge against the market >> i think cash is the best hedge against the market against the monetary system, you're right with gold i like actual physical gold. i like buying gold coins if you can't buy those, the gld will do. the stocks tend not to reflect the price of gold. so if you buy bullion, put it in a safety deposit box stocks don't need to be abstract certificates or numbers or letters. they're real you can touch, taste, and play with them. with kids, that's often the best place to start more "mad money" ahead, including investing advice from teenagers. i'll explain, next plus, a serious piece of investing wisdom that i think is dead wrong and could be wreaking havoc on your money. and i'm taking questions tweet by tweet stay with cramer

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♪ we all know that teenagers are incourageable. the last thing they want to hear about is stocks. they have bigger fish to try so which i say, so what. i'm not going to tell them what to buy, i'm going to let them tell me. people who watch this show has been huge beneficiaries of the wisdom of my two daughters why do you think you might have heard me say i like domino's i remember when the stock was $10 and it tasted like cardboard before the recipe was formulated but my kids, they liked them they were local. i wasn't so picky. i tried it and i liked it. so sure, i recommended it. but that's not what this made this stock a crown jewel it was the technology behind

dpz. my kids, most likely like your kids, hate talking on the phone. they think it's for losers but apps, they love them when my kids discovered the domino's app, they were sold no worries about where the pizza was in the process no talking to anyone and a no cheese option for the vegetarians, the one that asked twice about the cheese, as if are you sure you want no cheese? finally, the ability to pay online all this technology was lost on me i never minded the phone i was always patient when the pizza would arrive in short, i was not like the target audience. that's why i always called domino's a tech company that sells pizza. many of you know how i found the stock of apple my daughter asked for a second ipod, not because she lost it, but because she wanted another

color. they were fashion accessorieacc. my kids would rather be caught dead than have a non-apple brand. when the new computers come out, if the resolution improves the viewing of netflix, then they want it. the iphone is more controversial. they don't like change they don't want to hear about the ear buds but what they really don't want is the samsung they're part of the apple ecosystem. the much ignored apple ecosystem, where the service charges make it so they have to pay to have millions of pictures stormed. when my kids ask me for a samioninsa samsu samsung, i might say something different about apple. what your kids will know is how to feel guilty to feel about the amount of phone charges they wrack up, right?

you think i've been recommending verizon for nothing? it's the cash cow that your kids turn you on to that has continued and will continue to work, even as there's little growth how about this google it, dad yeah, that's how i found out about google when i got the word from the kids that they weren't allowed to google something at school because it was cheating, that was enough for me. when i was doing my senior thesis at harvard, we had access to the fabulous librarians at the hoten library. their job, to look up anything you wanted looked up they would go to the stats and find out things that you wouldn't know where to begin with i wonder what happened to those jobs my kids respect into sports. they get their entertainment from netflix the desire for them to watch what they want to watch, all of

them i signed up so we could watch these together no, f.a.n.g. isn't all their creation i figured out amazon but facebook, my kids were on it early. my youngest then went to instagram, which facebook made it so you didn't know was part of something older people discovered does everyone else dream that their ad is just a link? but it seems that only mark zuckerberg has the forethought to care about the user experience chipolte my youngest returned early on after that food sickening incident, but she did takeout

because she didn't want to be seen inside because she thought people would say, what is she doing inside but their picks, they will do. what if the pics themselves aren't any good? your kid likes a device that fits in your head and takes ic -- pictures inhases go pro, fit bit. they have their whole lives ahead of them to make that money back that's the beautiful thing about teen investing you can lose it and no one may notice in the end. you pull the same thing later in life, it's got consequences. but the bottom line is, for now, you can learn from your teenage children trust me, invest with them and you won't regret it. "mad money" is back after the break.

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♪ so how about the rest of our lives? what are we thinking about suitability then sadly from here on in, things get less and less suitable not initially. when you're in college, i don't expect you to put any money away at all college costs too much i would try to get people to buy a share or two of a stock, but college saps the living daylights out of you i regard it as a hardship to contemplate savings. but once you're in the real world, it's imperative that you can save, particularly with a

401(k) through work. this is where you have to begin the mix of index funds and individual stocks. there's too much risk in individual stocks to put together a portfolio of your own choosing so at a minimum, i'm demanding that you put your first $10,000 beyond what you have into an index fund, the s&p 500 being my favorite as i mentioned before. now, i know that some will argue with that. i see them arguing on twitter. i don't care i know the truth the possibility of one really bad stock hurting your nest egg is too risky for this guy. with an index fund, no one stock or sector can do that to you but the rest of your money, i do like stocks and i want you to be diversified. it's why we play "am i diversified" when i can. it's why we created a club at the street to show you how to invest the ones that involve my charitable trust i say involves, because the

trust is only allowed to invest alongside club members but i can tell you, if you want in depth work on the stocks we talk about on this show and updates about a lot of them with a once a week update of all of them, actionalertsplus.com is the way to go. i set it up because i tell you that you need to buy a stock, but you have to keep up with it. remember back to earlier in the show when i discussed how hard it was to do the homework? the trips to the harvard library to study microfiche? now it's so easy, i had to scrap one of my earliest tenants you need to read the conference nows you can google articles. so many that you'll get sick of the process. you can have articles and research pushed to you along with charts. or you can read what we write at

my blog, whatever makes you most comfortable to take charge of your money that's what i want, confident. i want you to be a good manager of your money, or a good client. it's at this stain it's important to know thy self in terms of risk, until you get to this age, take all the risks that you can in other words, i would like to think i have more knowledge of what you can tolerate than what you do but when you get to your 20s, all i can do is ask you to think about what you will do in a selloff. will you buy more or cut and run? do you have the wherewithal to buy more or sicken you and wish you had no ex-pocheer? can you accept that stocks go down these are crucial questions only you can answer i would like you to take more risk in more individual stocks that have growth characteristics once you've put away that $10,000. but i would hate to see you

commit more than 20% of your mad money to individual stocks that would not be my preference. as you get older, capture more income by owning more stocks that pay dividends but don't be too quick to do so. in fact, i would not advise you to do that until your 30s. only in your 40s do i want to introduce bonds to your portfolio. you should have been able to put enough away that bonds, even lower earning bonds will protect your capital in the old days, it would have been heresy, but life expectancy many people are outrunning their fortunes that's why i favor higher yielding stocks to most bonds. you age, most bonds have the noncaveat emptor provision

that brings us back to the notion of suitability. if you can't handle the risk, if you think the stock market is simply not as legitimate an asset class it once was, because it's prone to deep valleys or overblown threats or flash crashes for that matter, you have to decide yourself if cashing out or staking stocks to minimal levels is right for you. the bottom line, it's your life, not might ne risk at least until your middle years should remain a friend stay with cramer

here on "mad money" we love to see families investing together, often in locking in a best of breed stock atten early age can set you up for life. so we're kicking off this edition of mad tweets with some families so let's get started first, we hear from rico z who says -- get them started young i like that. that kid obviously has horse sense. here you go. there's some charts in there maybe the kid likes the charts, too. holds up under much pressure next a tweet from david who

said, awesome time at a philly's game a few years ago sat next to you and your dad that is terrific we had a great time with pop pop and i used to go to games all the time mike schmidt remains my favorite player sometimes we come across some families that are cadre to the show, and kids that have real horse sense. you think you know your ceos nobody is going to stop this kid. >> erol electronics. >> michael log >> facebook. >> mark zuckerberg >> your favorite for the opening bell >> jim cramer. >> that's it i mean, that should be a show on its own. this guy should have a show on his own.

unbelievable twitter, i don't know, maybe we do a little change at the top there. just kidding next up, patrick tucker asks a serious question, are accounting issues pretty much always because of some level of shadiness? or can honest mistakes be made >> i could spend a whole segment on this. because the answer is honest mistakeks be made, and a lot of times my rule will keep you out of a situation where there's an honest mistake and the stock takes off. so i'm going for the maximum risk situation, opposed to the minimum one. now, a tweet who wrote, my brother is 26 with no 401(k) offering in his job.

i prefer the roth. joe tweeted, you have repeatedly said you prefer individual stocks over index etfs can you explain why? first, i want an index, a s&p 500 fund, and put your first $10,000 there. then continue to use that as your retirement vehicle, but you should be trying to pick some of the best stocks that would normally be in an etf. so let's make some money together in individual stocks. not denigrating mutual funds, but saying let's own stocks as a mad money situation. up next -- >> the reason i like it is because it is an in depth look

how to pit stocks against each over, and the mistakes i have made and i detail them all, embarrassingly, so you can learn from them. and here is a tweet from eric who wrote -- >> if i see 10% shorted, i sense that something could be wrong. got to do your work and figure out if the shorts are wrong. they often are but that's what the percentage is that i look for >> we do not -- i've got triple fence. i have boxes i have -- underneath i've gotten more fence and chicken wire. we have the whole shooting match and they don't get in. but you know what? i just have to throw the stuff away with the other things i spend way too much time about fencing. it is a preoccupation of mine.

>> i just think the index funds are better and then you can lower at times how much index fund exposure and raise cash that's just a much smarter way than trying to assess what may be in an age related fund. stick with cramer. the at&t network is helping first responders connect with medical teams in near real time... stay with me, mr. parker. ...saving time when it matters most. stay with me, mrs. parker. that's the power of and. so that's the idea. what do you think? hate to play devil's advocate but... i kind of feel like it's a game changer. i wouldn't go that far. are you there? he's probably on mute. yeah... gary won't like it. why?

because he's gary. (phone ringing) what? keep going! yeah... (laughs) (voice on phone) it's not millennial enough. there are a lot of ways to say no. thank you so much. thank you! so we're doing it. yes! start saying yes to your company's best ideas. let us help with money and know-how, so you can get business done. american express open. you're searching for something. so you can gwhoooo.ness done. like the perfect deal... ...on the perfect hotel. so wouldn't it be perfect if... ....there was a single site... ...where you could find the... ...right hotel for you at the best price? there is. because tripadvisor now compares... ...prices from over 200 booking... ...sites ...to save you up to 30%... ...on the hotel you want. trust this bird's words. tripadvisor. the latest reviews. the lowest prices.

i like to say there's always a bull market somewhere, and i promise to find it for you right here on "mad money." i'm jim cramer, and i'll see you next time. jim cramer, you're one of my heroes >> i hook forward to your show every weeknight. thank you so much for helping beginning investors like me. >> when you talk about the market, i believe you're spot on >> i love it thank you so much. every night we watch you i have learned and earned.

narrator: in this episode of "american greed"... i'm convinced linda just wanted the american dream. narrator: a southern california beauty believes she's finally found happiness. but where linda curry sees the best in people, paul curry sees only dollar signs. it was all about money. the only thing that paul curry saw when he looked at linda curry was a paycheck. narrator: but to cash it in, linda curry must die, and paul curry is willing to make it happen. so you have somebody who's greedy, who's smart, and who's selfish, and that's a deadly combination. despite multiple attempts, paul can't seem to end her.