prices, structurally the market isn't there for us. >> it's very challenging as i mentioned, more is coming up on "mad money" and be sure to design in for live coverage of the "delivering alpha" conference today, and we'll gets julian robertson's best ideas. don't miss it. we'll see everybody tomorrow thank you, michael that does it for us, "fast money" starts right now. "fast money" starts right now, overlooking new york city ease times conveyor, on tonight on fast, it's the moment of truth for apple. shares are soaring where fans are expected a new iphone 8 and new iphone x will it live up to the hype? we have the details. plus the kreismt off of protect are & gamble, to talk about nelson peltz whose ideas he's calling dangerous. later in stocks a bit during the

hurricane's season, but the commodity king says do not trust this bounce. first we start off with breaking news, and stocks closing at a record high, the dow soaring more than 250 points and just about 60 points shy of the record clout, and s&p 500 closing at a fresh record. investors breathing a sigh of relief as tension with his north korea ease, and the worst of the hurricane seems to have passed is it too lay to get in now? is there anything you are selling here guy? >> i want to be consistent on this i thought we said the last couple weeks, mean that in my opinion i thought the market would continue to ratchet higher the market was down in a less than meaningful way. we had that conversation last week we talked about the dax, which i still think is the leading indicator needing to hold 12,000, with the exception of one day, it effectively did.

a big day today. i don't say it's the all-clear, but i think the tra jector continuing to be to the up side. financials being helped by the insurers what do you think the market is right here >> i think we got a agreed indication on friday when they bought the upside calls. that was huge. now some follow-up papers. when you like at the ten-year, that's going to help the financials obviously the correlation has been there financials, they just continue to guy and buy then you look over at the semiconductors, there ises paper in -- intel was massive today, nvidia, you can understand why there's an excitement out there and volatility when volatility got underneath 11 again, that's helpful, because a, you can probably and b -- >> you sound bulled up.

>> i am. i bought spid. >> fading with euphoria leading aside the reality this is great news for the people who were in the storm's line of fire, but u.s. markets look very expensive here i'm not, you know, again i'm not a guy screaming doom and gloom i'm pointing out that i think that september was a month to be cautious i still think -- cautious and still long in the market, though >> yes, you can do both. >> what i'm encouraged by look at the iwm, and the ieyt by the way, have totally outperformed the s&p over the last couple weeks. >> obviously really constructive backdrop for stocks, but the stocks or sectors that don't act well, they're not the ones to

buy. is not the sort of market you want to parts pay in in the next couple days, a week or something like that? you have to buy the strength that's what you guys are talking about. if you like at media stocks your airlines they justant get out of their own way. this is really about sentiment that investors are piling in, anding there coming some pretty crowded trades it's been that way for moth of the year. >> but don't you like the valuations, everything we've had all year so why is it just because they have moved higher -- >> i guess the only reason i would be concerned is this obviously we now that u.s. valuations are a bit rich to the rest of the world right now, okay we have obviously moved ahead. my only point right here is you have a situation where some of the sectors you'd like to see showing economy growth, i know you love the banks here, but the

fact is they really underperformed the past few months, so i look at some of these sectors, when i hear you, bull, bull, bull, it doesn't speak to me. >> you're in the same world with mer. so when you see the xlf and, and see wells faro calls being baud. bank of america, monstrous, and you look at the valuations levels, and the fact they're obviously tied in with the ten-year we watch it every single day, right? the fundamental story is there, and they're making money whether or not we see rates -- >> they're highen than they were a a relative baz i think people are overdoing the yield curves i think if any banks are going higher, i think he would rather by on that trade. >> to me you're not getting the gusto. >> is that because of the big --

sorry because of big move from the trump election from november? the big move that the banks had and now they're basically flat-lined. >> being tied with the ten-year. >> and i think they can break out when they're able to get the next catalyst. >> i think you can cherry pick the numbers. i'm not saying you're doing that, dan, but you can't also say pick your time zone even for big-cap tech, so you get back to a place where valuations are the only play where financials really dominate? >> one thing -- i think there's a big, big real risk looms to the names like google. dyshow it acted? it doesn't act particularly well look at what happened to equifax. massive regulatory risk. if there's one -- that's the sort of thing that changes i think the mood of the markets.

>> i was surprised the stock didn't go lower than it did, about you it micron breaking out to the up side, seemingly 32 1/2 big level, but in terms of banks, i think citi valuation-wise to me and chiron pointed this out a few weeks ago, is tangible 67b.50 dollars, if you give them a 1.2 times the tangible book, you're looking at a stock that's probably north of around 80, $85. >> you got the weaker dollar which gives you a great tailwin. we all i think agree with that when you look at microsoft hitting new highs, you look at anything that's related somewhere in the cloud as a growth area, those are the technologies stocks that will continue to works. >> shouldn't that dollar,

shouldn't that be in the price right snow 2. >> to you think they're going to break major support? >> i think that's the first sector that would go down. >> that's an interesting question how would you -- how would you -- what would you say? i think that's what people are worried about right now. if there is a drawdown, where are we the most vulnerable. >> i think it would be some of the big-cap techs, the fang names i think i the most vulnerable the facebook lines that came out last week, we killed twitter about fake users the headlines last week were almost as bag in my opinion. the stock didn't reand to it. >> and i'm surprised.

>> >> i'm graying wiagrees with. think about what google and facebook know about you and how frequently hackers most try to get that data. we're not too far away from a massive hack we've had this -- >> we've had it with yahoo, but no regulatory anything that was the biggest. >> that's true all right. >> it's very rare you say something to dan and he's -- >> not big news. it is not just the u.s. market that's surging. brazil is up a whopping 27%, with, india up 11%, you get the picture. despite the strong performance abroad, our next guest says beware, there could be trouble

hearty we're at the plaza to break it all do you think hi, carter >> there is such a think as too good iably that's the circumstance now with emerging markets. what i have done here a gone back as far as you can for the eem, the etf that's based on the emerging market indetention cob received in 1987 there's no outperformers or underperformers long term versus the s&p. this is a dead heat, means obviously there's volatility, but there seanez long-term outperformance at least not since the -- what we do know is that there's been a long the outperformance basically this year. i mean, you're talking about almost a double between oat msci emerging market index and the s&p. that's the circumstance i think

is something to be concerned about. this has happened, of course, or at least in great part because the u.s. dollar has been in a free fall if as there's strength or some abatement of weakness, presumptively that hurts the em you the next chart goes back ten years, and it's in relation to the average price over 150 days. the bottom panel is the percentage that you're currently trading below the 150-day average. every single time we've been this far below it has bounced. my bet here is we're going to get this kind of behavior yet again off of the lows which is the risk element for the eem not only is it that issue, let's just talk about the eem itself before that look at the long

term do we know the dallas will bounds here? , about with you know having broken out of this channel, often you will check back to the top of the channel if and as then you bounce again, that's the implication for strepgt in the dallas no judgments by me, but where is it back to it's back to an inherently different level. okay now, do we have to stop here in no, but the bet is we are going to encounter some difficulty having turned to this high i'm going to make the bet that even if it breaks out later on, it's going to do it from a lower price. i'm betting this would not hold. >> wow

>> why do you make that decision she sits in the middle, she makes the decision >> always good to see you, man. >> thanks for the invite >> good to have on you my show >> my view on this ultimately is that you talked about the dollar i think the dallas is gives back what -- >> and then we know what happened the the mean reverted you talked about how eem versus the s&p has basically done nothing. i would argue it's taken out the entire gold rush of the rally and now sits back to where it was it was in 2004 if -- divided by the s.p.y., they're back to ground zero. >> is this here and now the set

upfor further strengths or the setup for a pause, giveback or retracement. i would say it's that. five well-gind tops over a seven-year period -- >> i have a question would this also be a challenge for the s&p 500? >> well, i mean, this is a subject that you could have hours on no one knows the answer to, which is to say that plenty of people believe a strong currency reflects a strong market, or a backe currency you know, i don't know the answer to that what i think we do know is this is an unsbrumted decline in the drawer over ten months and the reciprocal, and up trends and down trends have counter-trend moves, and you're doing for a counter-trend rally in the dollar >> carter, thank you for good to see you. >> 46 in eem was the high in

2014 cart es a point is he doesn't believe it will blow through that i think that's ultimately where eem goes coming up speaking of china, shares the tesla soaring, and we'll tell you the other stock that is rallies add well, and the ceo of procter & gamble sit undown with jim cramer jim will be here with all the details. will apple impress investors? we'll tell you how traders are betting ahd eaof the launch. much more "fast money" still ahead. stay with me, mr. parker. when a critical patient is far from the hospital, the hospital must come to the patient. stay with me, mr. parker. the at&t network is helping first responders connect with medical teams in near real time... stay with me, mr. parker. ...saving time when it matters most.

stay with me, mrs. parker. that's the power of and.

welcome back to "fast money. tesla topping the tape as more than 5%, as china says it would ban fossil fuel vehicles, this according to reports accelerating its push into the electric car market tesla also released a software update that unlocked the fuel battery capacity adding battery for those trying to escape hurricane irma but reportly -- pete of

fossil-burning cars. >> well, this sort of plays into what gene muenster brought up a while ago, i mean, this sort of plays into that, all of a sudden, you go -- that's the create activity, and the cars, i know we get wound you about how many cars, all the rest of that. >> you can't kay elon musk has put it out there and there's really other people taking advantage of that. >> hold on a second. in the hardware business is the hard part. look at the car auto industry on numerous occasions over the last 50 years have almost gone bust so to me i don't think the story is such a lay up-to-say china, there's a billion people over there, and there's a billion and these guys will have, you know, the ability to sell a lot of cars in ten years. i don't know if that's the case. >> i mean, i -- >> they're really in the

business of making cars, aren't they it's the one place seeing growth this proclamation by china today is no different from what we have heard from major oems or companies themselves about internal combustion engines. bmw will be out of the it by 2030 a lot of countries said we will not have this. i don't know if it's new news, but i think it's interesting that china is out there -- i like the competition a lot more. still ahead jim cramer sudden undown with the ceo of procter & gamble i'm melissa lee, you're watching "fast money" on cnbc, in the meantime here's what else is coming up on fast. ♪ apple as moment of truth is upon us with the release of the iphone x we'll tell you what it means for the stock. plus nfl ratings get sacked again, and it could have an

impact on a number of stocks the names when "fast money" runs so you miss the big city? i don't miss much... definitely not the traffic. excuse me, doctor... the genomic data came in. thank you. you can do that kind of analysis? yeah, watson. i can quickly analyze millions of clinical and scientific reports to help you tailor treatment options for the patient's genomic profile. you can do that? even way out here? yes. even way out here.

we cut the price of trades to give investors even more value. and at $4.95, you can trade with a clear advantage. fidelity, where smarter investors will always be. and at $4.95, you can trade with a clear advantage. hit could be the next big thing i should totally get that domain name...

get your great idea online too... get your domain today, and get... ...a free trial of gocentral from godaddy welcome back to "fast money. jason taylor just sat down with jim cramer take a license. >> we want why, who are the right people to bring to the company who could add value for the future he which is reorganize the compete right now. and that is almost nating or corporate r&d. many of the inventions in the

process improvements that serve many of these brands and underpin the tremendous performance and efficiency and value they offer came out of the corporate r&d and ended the businesses. >> jim cramer joins us here lift calling nelson peltz's business -- and he came out swinging mr. taylor took no prisoners one thing i did hall hinge a is to say he's not one to cut r&d, but it's the corporate level that he's defending there. this is a man who has pretty much said, you know what, nelson you don't belong you may be a good guy, but enough i thought he came out tonight and just said, this is it. vote blue, which is the blue card this was a pretty amazing performance, frankly >> does he find, i don't know

that he has more weapons at his disposal, because procter & gamble his a new 52-week high? it's hard to make the activist case against a stock that's doing so well. >> i brought it up he didn't take the bait. >> no? >> he was saying, look what he's using is old information i come back and say the stock is up so much, and so -- even when i would say was a defender of proct proctor's, he was just not going there as much as he was saying that tryon and nelson peltz. >> congrats on your eagles yesterday, jim well done. putting on your old trading cap on is proctor & gamble, is it just too expensive here >> you know what first of all, thank you for that nice words about the eagles,

which is very important. no, it's not you know what? i think the numbers guy are too low, in part because of the weaker dollar, but also because the innovations working in china, which i think matters this whole complex, as you know is trading at a level far beyond what we thought, but there's a bid underneath at the same time i have tremendous faith that the procter & gamble that mr. taylor's running is a very different procter & gamble from 8, 6, 5 years ago. >> generally what is your take when you see an activist come in and look after a $200 billion market cap company, that's their target does that make you skeptical they can effectuate change, our do you feel comfortable there's a bid underlying. >> i feel there's a bid underlying some people say why not? i'm some of those people

why not put him in he was directly challenging whativity said the thing i cam back with, c'mon, he's one person that's when he talk about the dangerous, the dangerous initiative so i've got to tell you guys, white house, did he just decide, this is the night to tell the story, and you want to see the rest you slightly want to see the rest. i can't -- >> just one more. >> of course. >> tell pete i'm playing the vikings' defense tonight, if we don't get 20 points, i'm going to lose. >> you're exactly right. he by the way, wentz and your offensive line unreal. nice job. >> amen. thank you, guys. >> thank you, jim. and of course you can catch the entire interview with the p & g ceo tonight. must see tv here. >> name one person on the philadelphia eagles. >> don't put me on that position >> carson wentz.

>> how do we feel about p & g? >> roughly 21 times forward, this is not a xhaep company. i agree with everybody else. it sounds like what peltz wants to do, not that much at odds, and i think a lot of ideas are not new. >> successful execution so as far as by the present management there's a good reason why somebody went out and bought the 97 1/2 calls this stock is going higher, and they're building and jim talked about it right there, innovation, china, all those reasons. people could have said this about mcdonald's, well, the valuation is a bit too high. they're about $60 wrong. this stock can go higher. >> does it make you feel better that a nelson peltz is in the stock? >> let's remember, he's got $3 billion, when you put it against the -- still ahead, apple's moments of truth, the highly anticipated

iphone launch is here. hurricane season putting some power into centering stok stocks, but the commodities king says watch out, there's trouble ahead. much more "fast money" straight ahead. what powers the digital world. communication. that's why a cutting edge university counts on centurylink to keep their global campus connected. and why a pro football team chose us to deliver fiber-enabled broadband to more than 65,000 fans. and why a leading car brand counts on us to keep their dealer network streamlined and nimble.

businesses count on communication, and communication counts on centurylink. hey, how's it going? um... who are you? i'm val. the orange money retirement squirrel from voya. i represent the money you save for the future. see? we're putting away acorns to show the importance of being organized. that's smart. who's he? he's the green money you can spend now. what's up? oh you know, gonna pay some bills, maybe buy a new tennis racket. tennis racket for a squirrel? he's got a killer backhand. when it's time to get organized for retirement, it's time to get voya.

welcome back

stocks surging today the s&p closing at ahn all-time high where the dow rallied. meantime the nasdaq is within half a percent of its record energy stocks are surging. but commodities king dennis gartman says do not truth this rally. plus nfl ratings getting sacked again, the worst viewership in nearly ten years we'll tell you what's behind the decline. but first shares of apple jumping nearly 2% today as investors await whablgd be the biggest i foismt launch to date. josh lipton is in cupertino with more. >> reporter: steve jobs once set most office parks were pretty boring in his opinion, so his answer to that is what you see right behind me. this is apple's new corporate campus called apple park the main ring-shaped building here, 2.8 million square feet, capable of holding about 12,000

employees. right near this building is the new steve jobs theater they are tomorrow at 10:00 a.m. local is where we expect apple to unveil the new flagship iphone we know the reports and rumors have been flying fast and furious secting it will be called i foismt x, beasting a 5.8-inch display replaced with face i.d.a.r. related sensors and cameras, wireless charging. the price could be $1,000 according to rbc and the 7 and 7 plus could be upgraded, too, and analysts these this could include a glass back, faster than, and wireless charging. it's up 60% near its 52-week low. there are reports suggesting that tomorrow apple could be ready to introduce a new watch with the own cellular

connection apple shipped 3.4 million watches in q2, putting it right behind -- >> with the run into the event is this the sell the news sort of event, tim? >> no, i don't think, but i think a lot of greats in has been priced in here, and i think at thinks price points are things that don't even matter anymore. i think ultimately the apple tv doesn't matter, the watch doesn't matter it's about how quickly they got production going, because that's highly sensitive >> the launch date will be important, the number of markets, where it will be available is important. >> i think people are getting confused with this notion of the i want fof x, i think it's a very high-end phone. this is for early adopters the most important thing is they have plenty of supply of the iphone 8 if this super-cycle exists with hundreds of millions ready to

update, they won't be -- i like the idea of a high-end phone, but i caution people to remember the company has not always nailed the first iteration of technology siri, apple maps, they beleaguered the products so when they talk about all this, i'm not so certain they're going to nail it, but i don't think the stock -- >> you're a gadget guy what's the difference on 100 or 200 buck seriously. >> what i'm saying is i think it's a nice carrot for their fans who really want something that's cutting-edge technology-wise. >> look at micron. we talked about that, top of show breaking to the up side very quietly texas instruments, all of a sudden that stock is within a whisper of its all-time high so apple is great, but there are

other companies as well doing extraordinarily as well under the radar. >> qualcomm. >> there's all kinds of different chip names i disagree with the comments about the cost of the phone. it's going to be built into the plan it's not as awful -- >> no, i'm saying the cost -- it's priced in elastic people don't care. >> the most interesting thing is the comments about the watch as tim cook continues to point out and everyone wants to look away and say it's a failure, and it's not. they're showing growth it will be that much more expanded if it doesn't need the phone connected. that was always my issue with that >> air pods, the wireless headphone, i have them. >> that's the most innovative? >> i'm telling you. >> every phone has evolutionary. >> so combine that with the

watch is what you're saying. >> i'm saying combine it with the watch. you don't have to leave your home with a smartphones in your pocket i'm agreeing with you, pete. i'm saying that's taking you in a direction vgts and the upgrade, and home pod working. >> you sound like you're bullish on apple. >> i'm bullish on the product lineup i think they have been sorely lacking for years. >> but now you understand the story better. >> i understand the stories. >> like you -- >> a lot of people say services are nothing, people aren't going to buy the phone, who the heck care all the different things you can shoot all. augmented, gene muenster will talk about it on friday. that is another innovative area that they are going to grow and explode into the future. >> guy. >> are you allowed to use the work "dork" on air >> who are you going to call -- >> the ear -- >> everybody will be wearing them. >> then i'm not made for this

man's world or woman's world that is dork central. >> i have one last question, serious note, leaving dorks aside. forced to choose -- >> is this a would you rather? >> what do you think >> buy or sell apple into this event? >> i'll go on the buy front. every single piece of opportunity to sell this stock has thwarted. >> i think you can flip a coin. >> i think a lot of the news is in the stock and i think you have to see what the demand is they used to tell us we're not going to know for a while. >> the stock has gone from 90 to 160. that's irrelevant. >> i'll be a hold. >> i'm hoping they sell it we get anything 5% or more, i'm going to be a buyer. >> was that even -- >> no, no, tim is not playing by any rules tonight. it's fine.

we'll let it go tonight. >> i plan to do mob disciplined tomorrow. sticking with apple, is it set to soar tomorrow dan, head over to the -- >> i will. this is a special pete najarian edition. it's embracing about a 3% move in either direction just this week so obviously option traders are a little geeked up call volume was two times that, so playing for a move above 162 and a half, 165, that's where a lot of the weekly strikes were listen, there was also a bullish play where somebody was rolling up and out they were selling 4,000 of the september 15, the 160 calls, about 290, and they bought 4,000 of the october 2nd weekly calls. they were rolling up and out, but here as the thing. we know the stock has good support here, so if you guys are trying to pick a direction, it

looks like operators are picking defined risk up. thank for that, dan. for more options action check out the show friday. still ahead hurricane irma wreaking havoc, plus another year, another ratings fumble for the nfl, the season opener seeing the weakest viewership since 2009 we have the deiltas. much more "fast money" right after this hey gary, what'd you got here? this bad boy is a mobile trading desk so that i can take my trading platform wherever i go. you know that thinkorswim seamlessly syncs across all your devices, right? oh, so my custom studies will go with me? anywhere you want to go! the market's hot! sync your platform on any device with thinkorswim. only at td ameritrade

and the wolf huffed like you do sometimes, grandpa? well, when you have copd, it can be hard to breathe. it can be hard to get air out, which can make it hard to get air in. so i talked to my doctor. she said... symbicort could help you breathe better, starting within 5 minutes. symbicort doesn't replace a rescue inhaler for sudden symptoms. symbicort helps provide significant improvement of your lung function. symbicort is for copd, including chronic bronchitis and emphysema. it should not be taken more than twice a day. symbicort contains formoterol. medicines like formoterol increase the risk of death from asthma problems. symbicort may increase your risk of lung infections, osteoporosis, and some eye problems. you should tell your doctor if you have a heart condition or high blood pressure before taking it. symbicort could mean a day with better breathing. watch out, piggies! (child giggles) symbicort. breathe better starting within 5 minutes. get symbicort free for up to one year. visit saveonsymbicort.com today to learn more.

welcome back florida battered after irma made landfall energy commodities still moving in the aftermath jackie deangelis is at the riviera beach with more. >> reporter: good evening. commodities specifically the energy sector a big part of this story. everything was using gasoline to get away, now trying to come back and rebuild everything, but we still have some issues regarding gasoline distribution. there are three main terminals we need to look at in florida -- tampa, ft. lauderdale and

jacksonville remember, there are no refineries here, just distribution had you beens hubs those station are not in the best shape west palm beach, ft. lauder day, miami storks st. petering burg, a little more than 50% of gas stations are without gas, orlando and jacksonville just under that 50% mark, so it's going to be difficult for people who need gas the coast guard will give the all-clear to the ports, but you need power once the ships come in to take the gas league and put it on trucks. what's interesting, crude oil is. >> it's down probably because of spike we saw harvey was an issue with refine rears, here it's a distribution

issue. >> thank you, jackie for more on the post-irma energy bounds, dennis, good to have you with us. that harvey obviously impacting the production of product, and then with irma, it's impacting the demand for the products. where do you stand right now in terms of where the price of oil should be? the price of oil will be different. if we're talking wti, much above $55. $50 will be very difficult, but 55 is probably a long-term top without being too much of a geek or a dork, as we were talking about earlier on, the fact that i have the crude oil market in a contango, especially wti tells you supplies are bundened. there's plenty of what they called ducks, drilled but uncompleted drills out there so

it will be very different unless there's a tragic geopolitical or weather event he that would give you a brief move, but the ability for crude oil, wti to get above 50 to 55 will be very difficult for i think the nest one, two, 'em three years into the future so it sounds like we go back to trading oil so how do you interpret the bounce we saw on energy stocks >> it depends on what you're looking at the reniners versus strong, they've bosh the crack spreads went out very violently ball

harvey now they're coming in a tad, but if you look at the price of crude oil -- or energy-related stocks, the drillers, not the reniners, they've been under pressure so it depends on which energy sector you're looking at reniners have done well. chevrons have done okay, the ring energies and lessers, sanchez energies, they have not done that well at all. if you have to be a buyer, though the cracks have gotten a bit wide, if you have to be a buyer of energy, be a buyer of the reniners, they probably have move to the up side. >> dennis, it's tim. >> hey, tim. >> you have opec, non-opec talking about extensions again. >> yes. >> you have some relatively bullish numbers out of libya in terms of their production has slowed down somewhat oil field services have been hammered i'm long halliburton, and i actually believe that people are not pricing in 52, $53 oil

>> i'll leave that to you, you're a wiser fellow than i am. i learned long ago if something is outside my range of intelligence, avoid it i will defer to your idea on that alone i'm sorry. >> den necessary, we've got to leave it there thank you. >> thanks for having me on always good to be here >> well, i tell you, i bought halliburton last week you this is kind of the buzzword in that space. >> guy, i've been negative since the beginning of the year we flagged that now it's 79, in terms of risk/reward, i think, for the first time now in a very long time, i think xom to the up side

looks interesting. >> i'm going to fade it. >> i think 50% of that is on chevron and schlumberger when you draw a trend line, and you bring it all the way down to 65, that thing has not gotten above that i think it sets up as a good short back to 62, 61. >> i love that we agree. >> oh! >> we really do. energy has not proven out that it's ever held on to any gains it's continued to do that the entire year and it's been a problem. until it can break out to the up side, i'm with you, dan. >> that's why sentiment is so poor everyone is on that side of the boat. do not miss cnbc's special coverage took at 7:00 p.m., our teams are live across florida with the latest on the impact from the storm. still ahead, we are only a few games in, but the nfl already getting sacked by a lack of viewership. what's behind of rinatgs fumble?

we have a special report more "fast money" is ahead stay with me, mr. parker. when a critical patient is far from the hospital, the hospital must come to the patient. stay with me, mr. parker. the at&t network is helping first responders connect with medical teams in near real time... stay with me, mr. parker. ...saving time when it matters most. stay with me, mrs. parker. that's the power of and. theextreme risk of burstd a pipes and water damage...y... soon, insurance companies won't pay for damages. that is, not if they can help prevent damages from happening in the first place. at cognizant, we're turning the industry known for processing claims into one focused on prevention with predictive analytics, helping them proactively protect the things that matter most. get ready, because we're helping leading companies see it- and see it through-with digital.

you myour joints...thing for your heart... or your digestion... so why wouldn't you take something for the most important part of you... your brain. with an ingredient originally found in jellyfish, prevagen is now the number one selling brain health supplement in drug stores nationwide. prevagen. the name to remember.

welcome back to "fast money. the nfl under pressure after seeing the lowers viewership since 2009 for the season opener julia boorstin has more. >> nfl season is off to a weak start, as football fans, especially those in the southeast are focused on recovering from herve harvey and prepares for hurricane irma. ratings for thursday's kickoff

game on nbc declined over 13% from last year, so what were people watching instead? hurricane coverage certainly could have pulled some viewers away on thursday night the weather channel drew 2.2 million viewers opposite the game, compared to the 175,000 viewers who watched in the same slot a year ago. that's 13r times higher. as for sunday's game, nielsen says there would be no sunday night football ratings reported at all today due to the disruption of the hurricane. ahead of those numbers, jeffries says the stakes are high with nfl ratings in focus for media investors, we assume for the regular season generate about 2 the po 5 billion in ad revenue, with a 10% shortfall translating to an evers risks of about -- flating tells us hess's very worked about the ratings, but he still stands by his predictions made last week that nbc sunday

need football will see an average 5% increase in ratings and espn's monday night ratings will grow about 11% over the course of the season we'll have to see how much the hurricane has distracted football fans from the game over the weekend once nielsen reports on the sunday and month games. melissa? >> julia, in terms of the hit to revenues, are there promises when it comes to ratings numbers for the advertisers? would that impact them >> well, they're sold way in advance and likely to be promises about a specific game, likely to be averaging over part of the season. i don't think there's going to be money that's lost because of ratings specifically over the course of this weekend the question is how the whole season shakes out. >> julia, thank you. julia boorstin in los angeles. today what another terrible day for the media stocks in

general. take a look at comcast take a look at disney, you know, all these stocks are under pressure. >> look at netflix, though, on the other side of the equation >> these stocks were going down before the season started. i don't think you were trade media stocks or a few weeks for that matter. with that said, the headwinds they face are still significant. >> think about it, the combination of two things, last year was politics, as trump and hillary we were going at it. that really turned into something. however, this year you've had two hurricanes that have impacted big time i think the nfl. moving, logistically, everything, and it's impacting where people are going, the 2.2

people million, you also have the protests i think it's a better judgment from the ratings tonight and tomorrow now this hurricane has moved oimplts so let's say the ratings are almost as bad. >> i would be shod if they are that's a bit of a problem, but i would -- there's two games on, but peterson going back to minnesota, i think that will be huge, and then the second game as well on the west coast. last night's numbers with the giants in dallas i would expect to be great. >> isn't it the rid zone-ization, watching clips or streaming? >> i watch it all day long. >> of all the sports, what do you think, mel anyway, fine trades are next stay tuned

if you'd have told me three years ago... that we'd be downloading in seconds, what used to take... minutes. that guests would compliment our wifi. that we could video conference... and do it like that. (snaps) if you'd have told me that i could afford... a gig-speed. a gig-speed network. it's like 20 times faster than what most people have. i'd of said... i'd of said you're dreaming. dreaming! definitely dreaming. then again, dreaming is how i got this far. now more businesses in more places can afford to dream gig. comcast, building america's largest gig-speed network. now more businesses in more places can afford to dream gig. sfx: t-mobile mnemonic sfx: t-mobile mnemonic sfx: t-mobile mnemonic t-mobile's unlimited now includes netflix on us. that's right, netflix on us.

get four unlimited lines for just forty bucks each. taxes and fees included. and now, netflix included. so go ahead, binge on us. another reason why t-mobile is america's best unlimited network. sfx: t-mobile mnemonic listen up, heart disease. you too, unnecessary er visits. and hey, unmanaged depression, don't get too comfortable. we're talking to you, cost inefficiencies, and data without insights. and fragmented care, stop getting in the way of patient recovery and pay attention. every single one of you is on our list. at optum, we're partnering across the health system to tackle its biggest challenges.

quick programming note deliver alpha kicks off tole morning where the most important players on wall street and washington will be discussing the critical issues. we have full coverage right here on cnbc. pete >> i talked about snap earlier today. huge call activity they tripled, i took off half, but sticking with it it's guess higher. >> 9/11 hearts go out to the

families qualcomm. >> i like intel here. >> spirited shows tonight. >> a lot going on. >> lots of people in the how. >> citi bank is just cheap here. karen, i'm talking to. i'll see. my mission is simple, to make you money i'm here to level the playing field for all investigators. there's always work somewhere and i promise to help you fine it "mad money"starts now. hey i'm cramer welcome to "mad money. welcome to kraim america my job is not just to entertain but educate teacher put it in context. tweet me @gjim cramer this busines