swayze movie >> ghost >> really? >> i'm like the only one i know besides dirty dancing. >> red dawn. >> okay, red dawn. >> my final trade, dance with the girl you brought to the prom, tmo. >> thanks for watching see you ck abat 5:00 meantime, "mad money" starts right now. . my mission is simple to make you money. i'm here to level the playing feelgd for all investors there's also more work and i promise to help you find it. "mad money" starts now >> hey i'm cramer welcome to "mad money," welcome to cram america. other people want to make friends i just want to make you some money my job is to teach you call me at 180-0343 cnbc or

tweet me @cramer sometimes your goal is to simply not be shane out of a great stock. you don't want to get so disturbed or dismayed that you turn into those unlucky people who buy high and sell low. >> they know nothing >> a time under way to lose money. we saw the launch of the iphone ten and it caught the entire session. averages rose to the all-time high nasdaq inching up .09% but apple was down apple stock is all about the difference between trading and investing. i was both a trader and investor for 21 years principal ofessiony taking long-term and short-term positions. i can only invest and i'm severely restricted in what i can do but not what i say.

invest requesting trading require two different mind sets. when you invest you're going in for long hall. as club members will hear once again, you need to be disciplined. you don't want to buy all at once you buy gradually in stages on the way down when you neinvest when you've done your home work and believe in the store the stock goes cheaper that way you won't get shaken out and can embrace the declines for what they are, buying opportunities. imagine you're buying an her mess tie like this expensive one. let's say you pay $200 for it. let's say, you go and see the same tie marked down the income day for 150 bucks. you don't assume you should

throw away your concern tie because it lost value. you buy more ties because this is quality merchandise afterall you can't buy the same tie every day. if you bought four ties for the price and you see the sale, it's your fall for buying all at at once that's how you should think about investing. you won't get shaken out into weakness if you're ready to buy more it's a key reason why i say don't trade apple, own it. okay, so all about trading that's an entirely different discipline i like to trade with specific parameters first trade is what's known as event driven you're looking for a catalyst, when that occurs and the trade works you sell the stock if it doesn't work, you also sell the stock why? because you can't turn a trade

into an investment, now matter how much you might like to do so you bought that stock with a specific catalyst in mind. if for whatever reason the catalyst doesn't play out like you expect it don't rationalize try to come up with a new reason to own it, you've got to sell. them the rules loss or not seco second, you never ever reach for a trade, the clowns who bought apple for a buck and a half yesterday for 1.62, even the ones that bought it before at 1.62, they were all reaching they figured the phone would be so great they'd shock me into buying the stock or someone would be a bigger fool than they were and take the stock at a higher price, that or they have no ideas what they are doing either of those buyers are going to be shaken out now many of these people now thinking, i'm an idiot but i'll

just own apple for the long hall no no no i like apple's investment probably better than anybody but if you owned it for a specific trade that didn't work, you need to know when to surrender. if you haven't turned a trade into an investment without doing your home work you have no idea what to do it with the next day when the stock goes down how do you prevent yourself from being shaken out you shouldn't have done the trade to begin with. first, everyone and his brother knew the phone would bunch those of you who bought apple yesterday had no edge whatsoever second, it was predictable at the analyst community would yawn at the new phone and say, there's nothing special about the new phone at all, which by large is exactly what they did according to -- there's been nothing special at apple since the beginning of time.

don't get me wrong, steve jobs was a visionary, maybe the greatest genius of our era never the less apple stop was trading at $54 when he died, the stock is now at $159, he did not take the company with him. there were other very smart people at apple including tim crook and i'm sure that's exactly what jobs would say if he were still around his successors have continued to offer the finest ecosystem which includes the best phone and customer satisfaction data of any product ever made which is why the stock is so good which brings me back to the analyst community. they were for the most part underwhelmed by the iphone i heard so much people talking about how the samsung product is better even if that's true i say big deal, apple's got an ecosystem

that's as bountiful as the rain farm what does all this matter, say you bought apple for a specific event, the iphone watch, that event occurs, now you're going to be chickshaken out because yu hear it and you know you made a mistake and now you got to cut tomorrow down a buck the best thing to do would have been to do nothing, just say you missed it, you're too late i can't tell you how often i get asked on twitter whether it's too late to buy this or that stock, and look where it is, ho holy cow of course it is, the stock is up. don't forget that apple is the fight club of customer products and the first rule of fight club is you can't talk about fight club none of these suppliers can come out and say, hey things are

fabulous, stay in our stock we have a ton of apple orders what if you want to buy the stock of apple, didn't story, it depends. do you want it for a trade or investment as investment you can buy small and be ready to get more as it comes down because of the shake out i just described was there a good sell the news trade here, sure, you can always play that game not a lot to it my point is this, when you're trading don't buy something betting that you'll make money with such an obvious catalyst. if that's how you operate, i got a solution you're better off not trading at all, no crime bottom line, once again, a lot of foolish traders got burned in apple. investors can now buy the stock more cheaply from theshaken out knuckleheads if it goes lower you can buy more worse case scenario it rallies and you don't buy as much as you want that's what we call a high

quality problem. let's go to joe in maryland. joe. >> caller: jim, i'm a long time owner of general elect, as the stock kept to go especially ge continues to go down does this industrial i con still have legs or is ge a has been of the past appreciate >> ge's a working in progress, my travel trust owns it, i'll talk about my winners including apple. ge's a big loser the company wasn't managed well. i'm not quite sure, i hate to say i'm not quite sure what to do because i do believe they can maintain the dividend if they can't the stock will go lower, it's a value trap. it is the obvious of a lot of stocks that get cheaper when they go down the answer is, there's not that much down side but i had no

thesis to buy the stock. none not at these levels. sober thing and i think about it a great deal let's go to pam in arizona please pam. >> caller: jim thank you for taking my call and your advice over the past ten years. >> thank you >> caller: my question is about mlm martin mar yet that. in january you interviewed the ceo and he pained a bright picture of his company i did research and it looked very promising so i took a lrj potion in mom. unfortunately the stock has been going straight down, i'm down 17% as of today. i expected that long-term it would do well with the promise of the national infrastructure build out, and now florida and texas will need materials to rebuild. so my question is what's up or down with mlm? do they sell at a huge loss? >> no no pam don't do that

the company's buying back stock. i think what happened here there's no infrastructure bill i've been telling people same exact thing. no infrastructure bill got people -- these stocks all wen up on infrastructure and they all went down. i would be a buyer of mlm here, not a seller a buyer kenny in washington please kenny. >> caller: boo ya jim. >> boo ya. >> caller: long time follower of your show and a student of your advice especially, your insight of a company and how it's being run jim, your long term take of tariff corporation >> absolutely. spiked yesterday because spiked i'm telling you cool off i don't want you to touch it until it's down at least 8 to 10% from where it is right now and believe me that could

happen all right, sometimes you don't want to get shaken out but some people did when it comes to apple and now that's an opportunity to buy the stock more cheaply but let the knuckleheads out for, let them sell it down. on "mad money" tonight it's an all-out beauty battle the stock center, the little face of self-fee generation. which company will come out the winner don't miss my take and nordstrom close to going private, where do the rest of the retailers in that market stand? a company that profits off of every click of your online shopping is this your under the radar incomprehensive way to play the red hot stock at amazon. take a look. so stick with cramer

. get that spot right there because everyone's going to be able to see it -- oh gees i'm sorry. look, with everyone talking about the iphone there's one as speck of this story not getting enough intention every time apple coming out with a phone the darn camera just keep getting better and better and better this time's no difference. if you're beginning to take photos of yourself and your friends you got to look a lot better than i do without make up you got to look much better. even though the lighting chicks and if the photo editing tool it won't go away. apple, with the fancy cameras can be really unforgiving. i hate walking outside my apartment anymore without make up so, for a generation of people are commted to posting pictures of nearly everything they do online, as my wife says i do no matter where i am, and including my gard den cosmetics for everyone has become a must that's why i've been such a fierce advocate of these make up stops. millennials who want to look our selfie best at all times, we dowel want to look our best. in recent months ulta stock has been obliterated as -- the stock got expensive. i think ulta about intriguing at these levels because its come down so much stocks do get cheaper as they go lower. i emphasize, it is a reasonable

thing the stock could be right, tonight i got to take a total different approach i don't want to focus on ulta, the fact is people will keep buying beauty products, they'll just be getting them from different venders. what should we do, i think we shall talk about the actual make-up manufacturers. estee lauder, koety, c-o-t-y, and eof beauty, eyes lips face, elf beauty which one is the one to own right here estee lauder is the big beauty place with the brands. you may know them as aveda, bumble and bumble,ically sneak, mac, how about co-ty, this is another big one where they've got 77 brands.

as for elf beauty, it is on the other side of the spectrum a variation plays on the -- the product cost less than $10 you spend $1,000 to buy a new iphone so you can buy pictures on yourself you might not have that much left over to spend on lipstick all three of these are in the same ministry their stocks before differently co-ty, i got a sound that tells a million words. i mean this thing is down 6% year to date with most of that coming from the nasty sell walks, last month after a miserable quarter. else stay lauder on the other hand keeps applying for permanent resident status on the new high list. stocks gained over 40% for 2017,

estee lauder and elf, 56% the first day of trading, since then, elf is declined by 25% to its stock pulling back to just under $20 i talk about the good ones, so i got to talk about the bad one. i recommend elf up to 60 points here could be wrong with koety, they bought 33 different beauty brands from procter & gamble they paid $45 million. it turned koety into the second largest mess cosmetics manufacturer worldwide, 13% market share this juiced them up on growth rate after the trans action closed last october we started to see complications. it became clear the newly

acquired brands weren't performing as well as management participated, particularly haircare and luxury fragrances that's not what we wanted to hear meanwhile the company's organic sells growth continue to decline. quota was down right ugly. with co-ty delivering zero earnings while it's organic beauty sales declined by a bad 10%, couch my view, co-ty got slammed for a reason and totally got a handle on their problems, i'd say the stock is toxic as the make up that never make it past the testing on those bunny rabbits' face on development. hope they still done use them. how about estee lauder, it's the best operator in the industry and the stock price reflects that strength. this is a company with

deapprehensive of stabilized brands some fabulous ex pore to high-end prestige beauty products estee lauder cut costs make itself more efficient. look at this latest quota, it was a dazler estee lauder which is run by bree breeze owe pray dah. company's revenue grew by 9%, including amazing 7.5% organic growth most computers companies will kill for 3%. the company gave better than expected four year earnings for the first time in multiple years. estee lauder sold a major acceleration of its chinese building that's growing at 40% post-clip. they predicted it will happen last year. again they incubate and they put out. they find out what's working and blow it out.

in the more established business it's benefited estee lauder. -- gets that a lot, understands where this industry is going he understands that a lot of the underlying strength does have to do with this, okay and other self-enabling smart phones so this is a very derivative outside of tech play on apple's latest product, versus it is one i talked about at the beginning of the show. the only problem with estee lauder, the stock has already run. it's not cheap trading 25% next year, you can buy some here and buy it lower this company is so well run. finally there's elf beauty it's a small company it's increased 500% in the

recent quarter elf has been taking share by selling high-quality make up at discount prices. they started out as an online only retailer. establishing stores dealing with good relations -- the only thing about elf is they can quickly come up with new products, it only takes them 20 weeks when when it comes up with the products and when they make themselves on the shelves. even though it handily beat the top and bottom line estimates it's four year earning guidance which is just a touch light, no, you can't do that wen your fast growing momentum stock even this thing right here that i can't cover causes a sell off which is why elf tip nearly 2% on the news. a little over three weeks ago, jeffrey at the brokerage house came out with a piece of

research that sent elf from 33 to under 23 in a session their thesis, the trump process is -- and nearly the customer base is hispanic to me it thought it sound loony. there are a lot of reasons to sell stocks but generation pattern isn't one of them. i'm going to stick by this one, i think elf is worth buying. sometime beauty is in the eye of the beholder, when it comes to these stocks i'd say co-ty is i hadduous right now, estee lauder's great looking good all the time elf judgment call. if you like beating down gross stocks i think it could be for you. there's more "mad money" ahead including my stake on the retail now that the nordstrom family is closing i'll tell you the best this space could be headed

then shares of lo justice tics can the company keep on trucking along. i'll talk with the ceo and tweet me @jim cramer and no it's time for answers. so stick with cramer dynamic performance,

track tuned handling, and aggressive styling. the bold lexus is. lease the 2017 is turbo for $299 a month for 36 months. experience amazing at your lexus dealer. . now that it looks like nordstrom could soon be taken private by the nor strom family, will there be a reevaluationuation of retailers in the stock market? honestly that's a dumb question. it's dump because there re-evaluation has been already been happening for weeks now i'm not talking about the come

back by costco, but that stocked up another 3 bucks today or the amazing run, the stock of home depot had after it was crushed in the wake of amazon's tie up with sears to sell ken more appliances. consider the tale of dollar tree, two months ago dollar treeive at 62, now it's at 84. it made my pause and wonder, what is the threat facing this chain, gur given it was puttingp terrific numbers what was the earnings be, there's still a lot of low hanging fruit that they're going to be able to pick at family dollar i've got with that still hadn't been re-modify ld near me. this can be a great story for another year how long tjx, can someone explain how this stock is still

stuck in the low 70s? somehow it dropped to the 60s. i think the stocks really only been going up because of their new home sense that's being rolled out across america. one in massachusetts and the other in imagine, opnew jersey,o big crowds, rave reviews the company expects no cannibalization. it's not just bed bath and beyond with cheap stuff it's better how about target, which told us this very morning it was hiring $100,0 100,people for the holiday could this be worst than last year or better there's the gap, i know a lot of people scoffed when the manager came on "mad money" and rear

mirrored $200 not that long ago. if i had considered $200 at the san francisco store i would have scoffed too. i think it's going higher. no one's laughing about that now. i've been pounding the table with new coals as the strip mall that's got real customer loyalty and tremendous reliability i didn't expect an amazon tie up like the smart home experience that is now rolling in the stores i don't know how much it will be beyond the 1,000 square feet being allocated within the coals. inexpensive prices, a newfound love of brands like nike and andr under armor. a the stock is reeling with a stock of details that have never been down so much but are bouncing hard now.

children's place burlington, nothing was ever wrong with the offprice segment to begin with. the most important take away, you got to recognize what many green smart guys recognize retail's not going away it's going to different places. those stores that can handle one less trip to the mall each month will make it they will see their stocks increase in value, perhaps not as far as you'd like but in many cases certainly further then they all already gone. i can't believe it i like this group. let's go to core b in california >> jim, how are you sir? >> great, how about you. >> caller: great i'll trade you a boo ya for a gig gentlemen >> all right, well i'll make that trade i'll do it in my fantasy, go ahead.

>>. >> caller: i got a question about callaway golf. what do you think about -- >> i'm with you i think it's a good story i think a lot of people are looking at what's going on with the dick's golfing part in making the wrong conclusions, i'm with you i think your right. let's go to jeff in iowa >> caller: yes, hi mr. cramer, i'm a knew investor just started this year, my question is about craft heinz for the long-term for someone like me for the next three years. >> i'm going to bet against that my travel guest owned it, you need growth. you need growth in the food business and they do not have the growth that you want and without the growth when you're talking about 30 years, why don't you reinvest in procter with 61 years of consecutive dividend increases i think the last couple crafts

heinz quarter was bad and they need to buy someone and i don't know anyone who want to sell, i don't think anyone want to sell their company to craft heinz let me give you the reality on retail, it is not going away it is going to different places some players are bouncing back hard because of that there is much more "mad money" ahead, including my exclusive with xpo logistics. i'll mention the character questions you've been sending right here tonight did your tweet make the cut? stay tuned and lightning tradition of the lightning round so stick with cramer. when this bell rings...

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any given markets it's helpful to look at transports. xpo logistics. up 80% over the last twelve

months xpo's -- many small straigfreig last mile services getting packages to your door. now, when xpo last reported a little over a month ago the company presented over a solid quarter, management said they are ready to start making acquisitions against can the stock keep climing let's take a look with bradley, the coe of logistics jacob welcome back to "mad money. have a seat. i think you understand when some companies do acquisitions and some people say, i don't know. and we all cheered when you said it because we knew you digests the last one when you do acquisitions they are fabulous >> yes we didn't do acquisitions for two years and we were focused on integrated and optimizing. integration's bind us now, we're ready to go back and we want to

do some creed. >> i think if you can explain to our viewers the scale that you can now bring to the situation, how vital scale is for your business if. >> we have about a billion dollars of low quiddilo quitty e sheets right now wy may not buy something that much but we could. the reason we want to do m&a buzz it's a credence to our ep s. i think they're sending -- i gave talk at the beginning about the business, that is very important to me less than truck load, but you spent $425 million a year on technology which is about logistics about getting it right. why do you need to spend that much money >> we have 1600 full time it principal of la professionals on staffer including scientists

this is a secret sauce this is our ability to do predictive pricing, load optization, to route optimization, this is our ability to share information quickly and efficiently. this is how we get thing done quickly. >> okay, can it handle hurricane harvey >> that's a little much, we can't. actually the hurricanes were a sad thing and affected hundreds of our employees both in texas and florida, and in georgia as well so it slowed us down a bit we made a fund, internally we raised $400,000 just from our own employees. but now the transportation industry from an economic perspective will benefit from that because of the clean up >> that's what i wanted to ask you, your chief strike thatty officer used the phrase and i'm glad he used it, he said look, there is an industrial-led economy. no one's ever willing to say that, but you've always been up front when business is good and

bad. what has an industrial-led economy mean for this country? >> so when you wen out to imperial, mirror lean it was terrible people were moping like someone died now it's a different story, they are having same store growth, their sales are growings, industrial economy is back our biggest beneficiary is our less than truck load business, we're number two after fed-ex. >> sears made a deal with amazon to deliver appliances but a lot of the big guys are delivering appliances, to get it to the last mile we need you. >> we're the largest players in mileage for heavy goods. so we're the leader in last mile logistics for watching machines, dish washers, refrigerators, home exercise equipment, furniture, and we do 35,000 thresholds a day that we cross

it's over 115 million a year >> italy, spain, there's businesses going on there. >> businesses are coming back to europe especially since the elections are later this year. >> you just got to go there and set this thing up. >> you order something and they say we'll get it there between wednesday and friday >> and these are major companies that can't get it to you it's a bigger opportunity for us to transplant that because it's the stone ages >> let me ask you about driverless truck i don't know if i want a gigantic truck and i look over no one's driving it. are we far from it >> absolutely not. we'll be with stages we start off with platooning. we'll have one truck with a driver and two trucks following that, with drivers not doing very much. and then over time you won't have drivers in the second and third one.

this has fuel savings and decreases the overhead cost, and eventually you won't have a driver in the front. within ten years maximum they'll be fully autonomous trucks on the highway, that'll be the norm >> right now we have truck driver shortage. >> driver won't be in tool. >> right now it is tight right, you've got so much demand for drivers. >> yeah it's very hard to find a driver, up to six months to find a driver >> i want to go back to ecommerce, there's so much talk about it -- >> because of the growth >> yeah, but i need you to tell me we keep thinking it's got to plateau but that's not right at all? >> some day it will but it's not right now. our ecommerce customers with the fastest growing customers. whether it's europe, whether it's here, we grew 45% in the last quarter, people used to not

buy heavy goods online, now people do. >> one thing it's changed i now see xpo lodge jiks trucks everywhere, that's the old conway. >> yeah. >> i like the light assets businesses >> some businesses are better to be asset light because you have the free cash flow because you don't need it. we don't own the trucks for that, many many outsources provide us for that. but ltl -- >> those are good businesses >> you need to assets, the big shippers will not give you a lot of freight >> i wish like you said this morning you have a better hand on the economy and that's why we like the transports. your company's on fire it is great. you stuck with this the whole way and you were dead right. brad jacobs the chairman/ceo of xpo logistics.

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it is time -- and then the lightning round's over are you ready. awe thursd arthur in california. >> caller: mr. cramer i when with -- and split with iconic. what is iconic's -- >> a great deal because aluminum prices are up. iconic down at 17 and now it's 25 i think you want to old ton to iconic they don't really have a really

ceo yet i think iconic can be for sale to. let's go to north carolina >> caller: hi mr. cramer how are you tonight. >> i'm good how about you partner. >> caller: very well i've been watching the news since i retired and it's been a pleasure >> well that's terrific. i got home lately, i was working like 11:30 my wife said why do you still do it, i do it because of i bourn >> caller: my problem in my portfolio is pet moe >> i think it's okay pets, how we treat them is very important. pet med express is okay. let's go to bray len in tennessee. >> caller: what's beginning on jim. i was looking at fit bit earlier today and i wanted to see what it was looking like.

>> fidbit is a dollar up a dollar down. it's not my fave let's go to kathy in arizona >> caller: hey jim, give a big boo ya okay, i was doing some research i stumbled upon and purchased a stock and its doubled in a few short week i've had it but today some profit's down a bit, what can you tell me cramer about very tone. >> that's one i'm not familiar with what happened there, i got to come back i don't know the answer to that one. how about annen marie in illinois >> caller: yes, jim it's me. i know you been a fan of qualcomm but i haven't heard you talk about it. >> well i haven't been a fan since ythey started fighting wih

apple. you don't pick a fight with apple and that's what qualcomm's done it's an ill-advised strategy if they do win i would only own this in calls and that about 55 calls. michael in california. michael. >> caller: good afternoon mr. cramer enjoy your program very much >> thank you >> caller: the questions i have, i own abbeyand walgreens, both stocks but i'm hearing amazon might go into competition with walgreens. >> i'm not crazy about walgreens but add visit even though they had that big spike they got such a great price line i don't want you to sell add visit. ladies and gentlemen, end conclusion of the "lightning round. at rooms where you can share strategies, ideas, even actual trades with market professionals and thousands of other traders?

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okay, believe it or not i don't use twitter for just pictures of suzuki knee or pickles or videos of my dog. you see that hound run today, and whether or not my wife is around, is --. i also like to interact with you. and the answer -- i like to answer the questions you sent me @jim cramer/mad tweets. why don't we start with a look

at financials with a tweet from ar goes who he is with wells fargo running a muck which stock would you recommend. city group or bank of america? my personal opinion city group here's the stock at 69, it's the cheapest we get a tweet from @brad beetty he says hey cramer is t time to add to my position, newell this is difficult to for me. the some has dropped 10 straight points i think you have to wait a quarter to see what's happening. here's one from @lay sell. his kid says he's happy now jomcramerer. this is not nothing on it so that was wrong to go to. now, look at this, i can get this one right

here we have a tweet from real you think sponge we don't care with you bought a stock we care about the prospects of the company the answer is juliette made aac sigs and there's a pulse, you should stlong in the stock. the next tweet comes from car tick jay aram who just saw the shot of the bounty of my garden when he said, wow, so lucky you. i have a small patch and didn't do anything this year. just planned add few beans myself happy to see some yield my beans were okay, i put them in the second box, they didn't get enough sun i just planned some bush beans @espn trade says time to re-buy the airlines southwest airlines, delta, jet blue, i think the answer is yes.

american guided down today and the stock did not go down. that's the sheer sign the worse is in the stocks last tweet is from ben who said my nephew can't get enough of jomcramerer and mad money. 5 months old today and already building a portfolio remember to send me your tweets @jim cramer hash tag me at tweets. now, back to life outside. so stay with cramer. nx turbo an. lease the 2017 nx turbo for $299 a month for 36 months. experience amazing at your lexus dealer. if only the signs were as obvious when you trade. fidelity's active trader pro can help you find smarter entry and exit points and can help protect your potential profits. fidelity -- where smarter investors will always be.

stop recentlializing and never turn a tree into an investment i'm almost guarantying you'll end up losing money if you do so, and i'm even including the stock of apple i'd like to say there's all a mark somewhere and i promise to fine it just for you here on

"mad money." i'm jim cramer and i'll see you tomorrow >> welcome to the shark tank, where entrepreneurs seeking an investment will face these sharks. if they hear a great idea, they'll invest their own money or fight each other for a deal. this is "shark tank." ♪ are darryl and randy lenz with a product to help ease the stress of traveling with children. come on, honey. ♪ (darryl) come on. come on, honey.