dicey. not just because of the nicks. dallas cowboys are the world's >> with the florida panther valuable franchiseo the owner here, you're talking about the rangers. >> you mentioned rangers, i mention the picks. nation now, legal experts say jones are >> the legendary professor here having a difficult time winning this suit. from west point. this is more of internal league thank you to our live studio politics than matter of the law. audience everyone that helped make this insider connected jones to last week rant by john schnatter broadcast possible from all of us here on "the against the nfl leadership halftime report, remember the two are long time friends. the nfl says roger goodell's veteran's day and salute our contract extension is still on veterans >> thank you, a fantastic track and it is expected to be program and congratulations to the veterans and all of you on a signed soon. no word of the threat of the lawsuit will do harm great program there. >> does do we know whether jerry welcome back to power lunch. jones have other owners that under cutting netflix. support him? >> there is four or five owners disney says they will price

getting roger goodell on board of getting him out and half a significantly below netflix. dozen on defense but will it all be enough to off he needs to get a majority like set declines in most of disney's businesses, most especially media. big bio tech companies say it is a two third -thirds to get behi >> if you start to build moment momentum, maybe people can get on board moving we'll have more on the >> exactly, here are the things breakthrough and what it means for the company. that gone wrong the last few months and why are we paying him and roger goodell on the hot a lot of money >> it is an extraordinary amount seat his job being challenged by one of money of the most powerful and important owners in the league, >> right i should be paying a lot of jerry jones and the cowboys. money too because i have been responsible for the revenue we'll talk about that more on growth "power lunch" which starts right >> he's over seen a real expansion of media revenue for the league the criticism of mr. roger now. goodell has been that in a welcome to "power lunch. crisis where it is ray rice or a down day for wales with the ezekiel elliott or deflate gate s&p having the worst two-day and more of the national anthem, losing streak since august the s&p is down by 5.5%. those are his final moments. nasdaq down by.1%. that's what jerry jones was

pointing at. >> hey, we need him for collective bargaining deal with news corp gaining on the back of the results. labor. if he does that, it matters. so that's really the trade off cvs is among out top performers which things owners find more and also positive for retail important to them. do we know who the other owners stocks are which are dissatisfied >> we don't know the full list >> it is a lot of anonymous macy's and kohl's included sources that kind of thing it is touchy and a small group and only 32 guys a news alert on general all right, thanks. lets go to "street talk. electric let's go to morgan brennan for >> time for "street talk." that >> let's look at shares of general electric up about 1.5% we have a report that ge is >> first off here, aaron's, they laying off sales staff and other employees in their software were adversely impacted by the division ge divisional. hurricanes, history suggested of that could affect about 100 the after math of revenue ercvet people in americas also that it could be laying off people need to write new stuff some of the developers that you think they would, all right, create this software so why is this notable it is an all retail consumer

ge spent billions in recent years to develop industrial "street talk." internet of things around former >> the analysts say yeah, amazon ceo. and this coming just ahead of lose large of the sector but he the highly anticipated four months in the making investor likes kohl's off the mark and update from john flannery on kohl's should hold its own for the holiday and even if he's wrong of the dividends taking monday morning cost cutting, layoffs, long term out speculations and maybe profit guidance update, i did amazon should protect kohl's ves -- divestures. downside >> you can get the milk for free they have a relationship already. >> because they want the boxes, if they will cut that dividend the stalls >> exactly so we're getting comments about [ laughter ] >> finish line ungraded to an it under perform of $7 and and shares up more than 1.5% >> yeah, a big day coming up aggressively under cutting nike we know the markets are not moving that much, but we have and adidas had almost no back to back stocks nfor this year. analysts say finish line will >> investors may be using start burning negative cash flow

today's news from washington, starting next year the delay in tax reform or >> they are losiing money. doubts about it passing at all >> your final stock is zoey's as a reason to sell. we have just seen the market go higher and higher. the dow and s&p on track to break an eight week winning kitchen. another tough part of comps. management says it is going to streak with the numbers we have seen so far. slow new location growths and they are off more than 2.6% for focusing on core the week nap is the one that we jeffery thinks that and a long follow really carefully. now consumers are leading the with new items way. banks are higher, energy among got a $16 target which on a 125 the losers and that is a stock of today's gain is more reversal in what we have seen than 30% upside. for most of the week it is been a tough year for gold prices are taking a hit zoey's investment. here, down $11 >> brian and melissa some people point to the missile thank you. it is the biggest online retail day in the world attacks. billions of dollars being spent so we will keep an eye on the on china's single day. will it be a boost to alibaba that's doubled this year precious metal starting the week higher with all of the deal chatter. it is quiet on capitol hill as today, they are really powering

congress is closed for veterans the group higher trading in fact at record highs, very strong day. next week, on taxes, we'll get you readfor y a wild weekend of results. more for the graphic chips and the chips used in driverless washington when "power lunch" returns. cars and artificial intention. the gaming trip more than is the stuff that matters? doubled. we know a lot going on in the the stakes are so high, media space. you hit it at the top of the your finances, show, but shares of news corp your future. are higher by 7.5% how do you solve this? you don't. after a solid earnings beat you partner with a firm that advises governments their after hours, every and the fortune 500, and, can deliver insight person to person, business growing for news corp and shares of disney on what matters to you. this is interesting to me. higher after a weak earnings morgan stanley. report because investors are excited about the new direct to every day, on every street, in every town, across america. small businesses show their love to you. streaming. it should be less than the price of what we see for netflix for with some friendly advice, a genuine smile and a warm welcome they make your town... well, your town. consumers. back over to you that's why american express is proud to be the founding partner >> thank you, we'll see you in just a bit on retail of small business saturday. the major indexes may be down a day where you get to return that love, for a second day, but investors

because shopping small makes a big difference. remain optimistic especially when it comes to technology so, on november 25th get up, get out, and shop small. companies. according to bank of america, 1.3 billion funds in just the ray's always been different. last year, he said he was going to dig a hole to china. past week. christina hooper is bullish on at&t is working with farmers to improve irrigation techniques. technology global equities specialist says remote moisture sensors use a reliable network it is different. to tell them when and where to water. so that farmers like ray can compete in big ways. everyone sees to disagree with you, why is it a crowded trade china. oh ... he got there. >> you have growth investors that's the power of and. looking at technology. you have value investors who for awhile saw that tech was trading at market values you have momentum chasers coming in when they start toout perform on a relative basis. so everyone is in the pool, if you will, and see the shake up we think we're probably due for

another one of those i guess you would disagree >> it is a crowded tray and it i can't wait for her to have that college experience that i had. is still an attractive trade the classes, we're looking growth in the friends, revenues, earnings projected to the independence. and since we planned for it, that student debt is the one experience, i'm glad she'll miss a lot of other sectors they are likely to do well whether or not there is success in the tax plan. when you have the right financial advisor, life can be brilliant. there is growth, which is ameriprise what powered it from the election basically until this day. >> yeah, i think a lot of the excitement in the market right now, where the s&p 500 is is because it is priced for legislative perfection technology stocks are priced because of fundamentals. >> if tech is crowded do you go

welcome to the second hour of "power lunch," i am michelle to energy. >> oil having rallied back up to the high 50s here, energy also caruso-cabrera yes, the biggest shopping event of the entire world, alibaba had a really good move where we focus again is what are duo tax plans can start the gop the core driving of the economy. we like consumer discretionary we like industrials. senate we see groul growth improving. what are these two american men health care is the secular doing in venezuela also financials, what is going our investigation is coming on with the flattening of the right up as "power lunch" starts yield curve. concerns with tax reform right now. the pull back is an opportunity lets check the market right now at 2:00 p.m. in the east, for pull back there. major index is strtrading slight >> give me your pie chart for liloer, dow and s&p 500 of 500 2018 what percent in domestic equities and what percent in the nasdaq on pace to have its bonds cash >> let me start with my big pie first weekly loss in seven weeks. disney, a bright spot right now in the dow rising after the

chart. company says its streaming within alternatives. service will price substantially be over exposed. you certainly want some exposure to u.s. equities below ne bel below netflix. we want to be discerning there take a look at blue apron. focus on low evaluation stocks, and osks have add kuwa-- of cou after a rough week, it is moving higher today and take a look at roku after a kuwait exposure. 55% jump yesterday >> it may be emphasizing it is up another 22% today international equities, what brian. all right, tyler, thank you percent is international very much. folks, we are three hours in to >> i would say about half to a what is, you may not know this, little more than have. what we know is most investors the biggest shopping day in the are under exposed. world. now, don't rush your calendar. more than half of that is where it is not black friday you did not miss thanksgiving. we are today it is called singles day >> thank you >> president trump continues his tough talk on trade. it is a chinese celebration of especially china as the countries have agreed to $250 in single hood and turning into a business deals hot selling day in alibaba kayla is live in beijing yunis, give our audience who are >> president trump addressed the

not familiar of singles day all apec summit on friday. that much of the scope and size of this. >> it is big 20 nations meeting half of the >> it is absolutely big. global economy it is in the middle of the night his message is to be tough right now but singles day is a first. >> from this day forward, we will compete on a fair and equal major talker right now on social media. basis. we are not going to let the people are complaining that they cannot get their orders in fast united states be taken advantage enough and that's probably not of any more. i am always going to put america so much of a surprise because w first, the same way that i are at $12.4 billion estimates expect all of you in this room that this could break another record and go as high as to put your country's first. $24 billion at the end of this >> trump's taking a harder line 24 hours period. there are interesting trends on trade comes just a day after showing up some of the top american sellers a visibly friendly state visit so far, apple, nike, new balance here in beijing. and the gap as well as as trump touted economic estee lauder and america is the nationalism, china's president second top nation so far to xi stressed globalization saying chinese consumers on this self seclusion leaves one singles day. behind the two countries still have international brands are taken part more than ever before many areas of disagreement, but that having the u.s. out of a 60,000 of them are international

major trade deal like the brands alibaba does want to showcase and news this day to showcase transpastran some of its new initiatives that transpacific partnership could help >> i think it is a good thing, it believes it is going to shake china and the u.s. would figure up the retail industry in china. out all of the concerns and what alibaba is trying to do is confrontations first i think that is more important leverage off of its online as a businessman platform and its users and use the technology and integrated priority into physical stores, the brick >>. >> the pacific rim countries at apec are still grapingle with and mortar, they have been showcasing one model of the the decision to wrau from the super market chain tpp deal it is high-tech chinese version that would have encompassed more of whole foods and what they trade. now they are leading the way for hope is happening in some talks with a new but smaller experimental stores is that deal among 11 nations. chinese consumer would go in and use their mobile phone and scan though canada remains the loan information on various products holdout. and place orders online and guys, back to you. those products would be delivered to their house within >> thank you, kayla in beijing half an hour or they can put for us let's get to the commodity desk. right into their basket and when they go to the end of the process and want to check out, >> nine rigs were added in the there is a system that uses facial recognition so it scans united states this week. your face to pay

>> guys. >> wow that is up less than three >> eunice thank you >> wow it was the highest number added >> our tech company here in the since june u.s., high deirdre bosa. supply and demand is a delicate >> hey, city group is predicting balance, that could tip the more than 30% jump in scales again, that's a two year transaction. they should take the final high back to you. growth merchandise volume that >> thank you, bdisney shares gmv numbers that you see right here above $12 billion, they should take it with a grain of higher following an initial salt this is used to measure singles drop the reason that turned that day sales. stock around is coming up and we will commemorate veteran's day analysts have contented in the and we twauk a fanalinci firm past that a portion of sales are about their efforts to support fake by merchants in china want veterans "power lunch" will be right back to boost their numbers they also increasingly got enon the festival and takes more sales away from alibaba. looking beyond its impact

quarterly and annual earnings for alibaba. integrating the online and offline. that may look like a futuristic version of what jeff bezos are the amazing new iphone 8 is at at&t... and we know you'll love it. trying to do with amazon because we know you want more. more great camera features and more power. new retails are going to be critical for their business and and more than just unlimited data, we give you unlimited plans with hbo included for life. brands in the future >> a huge play here in data and technology which is brand because you deserve more entertainment. building and customer building and more spokespeople. talking like this, saying the word more. at&t. for merchants and brands. it's time for more. am i too close? i feel like i'm too close. some of the most popular brands are nike, apple and playboy. get the iphone 8 and with all at&t unlimited plans, get hbo for life. no joke there, you guys. only from at&t. >> thank you very much shares are nearly doubled here here is how to break down babb

tim, lets start with you i understand the story, i hate to call it the amazon of china lets do that great company, fast growing and a billion plus consumers in china, however, stocks doubled and evaluations is high and is alibaba still worth anybody's money right now. >> it is significantly cheaper than amazon so if you look at it oen a pay ratio which is essentially your pe to growth, you are trading roughly one time, amazon is arguably 2.5 times. my view on alibaba relative to the u.s. tech sector is larger discount rate that analysts have to put on and there is talks about perception of numbers are not accurate you blend them together, alibaba is still relatively cheap. the growth coming fromcloud is

better than amazon they don't feel they can and worth $15 billion. that maybe conservative. some of the parts of what you do here and it is still making a lot of sense >> tim has mentioned the competition in china and we are getting jd on monday and there is research indicating third party sales were going to teams disney shares reversing all. what do you see in terms of course today after immediately competitive pressure in china following results -- following for these online sales after last night's results >> alibaba is challenged by there is the stock you see it up two and two thirds percent julia, i can't pronounce it, but jd.com and alibaba is pushing into she is here to break it down >> investors are buying disney social, ten cents have a much bob igor's digital strategy. better presence in terms of social those two competitors are real and the concerns, the other two he detailed the espn launch for concerns that i think of the this spring and the disney app shorter term and the medium term for this spring saying it will are that they're going to ans r

be priced substantially below netflix because they will have less conflict, but netflix is anniversary some very big down 2% on this news changes. the second half of the year is going to decelerate. igor is saying they are they're showing quite a bit of negative operating leverage. benefitting from new streaming options, and they're optimistic they're starting off of a core about espn because it is included in every skinny bundle. business, they're growing in place where margins are either on the dound side, media networks including espn dragged much smaller or negative on resulted. the operating income dropped 12% including businesses, those are the two things to be aware of. in the quarter of design but they were heartenned that >> tim, listen, do critics will the pace of cord cutting slowed. and fans were excited to hear point to what gil gujust talked about the last jedi trilogy in the works and a "star wars" show about which is cannot understand the balance sheet and so many companies that's not an easy company financially to for that disney app. >> john, good to have you here understand >> yes, well, look, that's the story the whole time if alibaba did not have those >> thank you >> so julia did a great job head winds, the stock will be outlining the headline news if all seemed negative, right significantly higher the december quarter, this is

and yet investors are very the quarter that you want to own positive today for the company. bob igor said stop worrying the company is out there before their last round about espn their september number which we're going direct to consumer, they blew away and they were trying to push down and they aggressi aggressively, and against were actively out there a couple netflix and investors think they of weeks talking about the top can execute, are they right? line and i think the bar has >> you're right, three out of been significantly reset going four segments were down. into the fourth quarter here only parks and resorts were up >> tim, what you are saying here effectively is that the modestly good news there if you dig into evaluation is already discounted the numbers, the cable segments so it is already taken account of any sort of possibility of were flat and it looks like espn was turning the corner, and then gmv being too high or concerns we have the over the top app of the balance sheet coming out in the spring, and then there will be another that's in the stock. the company gave analysts trilogy after the first set of analysts -- they did not do that three trilogies ends in 2019 and i think this number is going there will be another trilogy on to give people the reason to own top of that, so that "star wars" it into the most important quarter. >> all right, tim and gil, our franchise will keep producing. thanks to you. >> the reason they be able to >> thank you okay, major markets continue to price below netflix is they climb for the second straight won't have enough consent yet, they feel, to charge that price. day. the s & p is having its worst

that to me gives a lot of two days losing streak in decline since august nasdaq is lower than a little credence. >> i think that is possible. one of the other reasons that more than two. disney can price below is they our market panel right now lance have so many other ways to humphrey with $128 billion and monetize that. david sower of $5.2 billion in they can contact you and say do you want to buy consumer pruks or go to theme parks assets lance, let me ask you if you had they have more ways to monetize to make a choice between international or equities, what that >> we know the first people to is a better value? buy tesla or have the smart >> ill tilt in the u.s. but phone is the same thin small in the mid cap area. happening with cord cutting. many growth stocks are trading the pace of cord cutting is at almost price for saint hood, slowing down i wonder, maybe i'm hoping, that the pace is -- the early adopters do it first and then you settle in to where you are pe of 40 times higher and you do you think the subscriber are still buying company and not losses at espn will start to be just where their headquarters mitigated? >> i think so. there will be zero people with cable in about five years. but where you are selling to, >> i think the apps are becoming more in the mid cap area >> i had said that question to

complimentary to subscription video. i think it is a pretty good deal lance and david sowerby is you get so much consent and if you subscribe to linear video answering that you get a lot of apps free >> so lance, how a bout you >> nehr not that easy to use >> we like emerging market to >> i use apps all of the time to watch tv pan in europe. i hardly ever watch live tv. we think evaluations are >> i use apple tv at home, click attractive particularly in an emerging markets. 2017, we are expected to see click click. >> but it is a technology behind over 20% earnings but the emerging markets in japan and major league baseball app. that's a great app i use it, and the u.s. half around that of 10%. that's the technology behind >> so lance, i ask a question espn and disney. about an hour ago of one of our >> what is stunning is how bob managed to change the narrative other guest, if you had a pi around his company almost chart of how to apportion of a overnight. typical investor portfolio and a what -- two weeks ago we were talking about subscriber loss, and now we're saying they're typical client of yours for head first into streaming and 2018, how would you divide the they be great at it. pie slices between domestic and if 21st century fox news did not international and fixed income and cash and alternatives, how happen, would we have looked at would you do it? last night's results and the >> great question, if we were to efforts toward streaming with use 50/50 portfolio of between

the same lens? >> i think they have great stocks and bonds, if we look at contact. the international stock, they can be opportunistiopportu. accounting for r 50% of that and the u.s. we'll tilt that approximately to 5% or 10% more in the i don't think they need to go out and buy additional assets. international space particularly in the emerging market they have more than enough we are neutral stock responds, contact with their current portfolio to fill the studios and these as >> thank you, barry. interfix stick around today we are interfix income foportfolio, we observing veteran's day, and your firm was founded by a have been reducing allocations towards high yields and credits. decorated vietnam vet. so today the firm is hosting the increasing the liquidity profile "call to action charity day. of our portfolios. >> david, would you go into high and here is john martinco. yield here >> no, i would not the time would be at the throws we introduced you at the top of of the great recession in late the segment. talk about what you're doing for 2008 or early 2009 or recently veterans and thank you for it. february 2016, but the high >> our veterans are contributing their commission dollars today yields spread are less to three amazing charities for attractive we have seen them right now in the last two or three weeks. nonprofits paying it forward to the next high yield looks less compelling wave of veterans coming back to me where i had a good weight

today in our firm, an amazing in it and i have been reducing day of veterans paying it it and the broader question of risk assets and equity, ill forward to future veterans three charities. which promote weightlifts and still keep the over weight on but i would reduce the physical fitness to treat evaluations are expensive such as the high yield or many of the post-traumatic stress. the focus for women warriors, megacaps growth stock are getting pricey and where i would once they complete their do the be deploying those assets or proceeds would be again in the we're celebrating ten years of small cap but look to inflation our firms -- since our firm was hedge because inflation, i think would be more of an issue and started. we're almost approaching 100 where you want to own some real veterans hired all time. assets whether it is mlp or some if you look at the math on that, type of commodities or structure we have accelerated a lot. where you are going to get an >> so they have a skill set that inflationhedge where you ever needed one before. >> maybe a house or something. will work on wall street >> on the commercial side. >> veterans are known for >> good to have you,lance and working hard, team work, david, thanks for coming on. persistence, and i think the >> gentlemen, appreciate it. skill set, if you look at them next week, maybe the mt on our trading floor that are important yet in the gop quest executing the orders to give back to the nonprofits is their to reform the tax code, who risk management. american oil men visited the

they have had some stressful presidential palace in situations overseas. all of those contribute to making a great employee. venezuela. >> a large number or percentage cnbc investigates why. of veterans you employ or it is a size of a ban aid, we'll disabled or wounded. show you the latest healthcare is that by accident? high-tech and more, coming up on >> no, our founder is a two-time "power lunch." purple heart winner. he never forgot those that helped him coming back from veet nom. and they were not treated so nicely as today's veterans so he was down at walter reed and he says they can still use their brain, crunch numbers, and apply themselves so geared towards him and helping combat bounded veterans. scott smiley who is here >> i wish we had him onset, she an -- he is incredible.

he lost his eyesight i wish he was around to bring him on his spirit is indominable. >> but itting how you can connect the two. the major banks, the private equity firms, everyone rallied around us to get us to be as swechgs as we are in ten years >> thank you for having us again, we appreciate cnbc having us year after year on raising awareness and tomorrow is veteran's day, so to all veterans, thank you for your service. >> we echo that sentiment. >> thank you >> thanks. all right back to more prozaic content. j.c. penney, a small rally, is this the start of something bigger retail. under pressure like never before.

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>> your cnbc news update coming up they met in vietnam where the president is attending the apec summit he also signed a proclamation marking the 50th anniversary of the vietnam war. >> they're brave, strong, great

patriots and we just want to thank you and all of the thousands and thousands and all of the people that served with you and in all of the other wars >> drone footage revealed most of the city is just rubble thousands of civilians have been killed when iraqy forces battled isis for control >> some young men have been come fined to their hotel pending legal proceedings. they are in china for their season opener in shanghai. brian, i'll send it back to you. >> all right, thank you very much as tyler noted before the break, it's a rare good day for j.c. penney investors. they're a couple cents over a $3 stock that is down 60% this

year courtney reagan is more on that and other retail movers. it has been a terrible year. >> yeah, it is 37 cents higher, but that is big because of how low the stock is they warned us about their earnings and how bad they would be the loss was a smaller than expected and the margins are supposed to improve. so that is what is jazzing up investors today. thanks in part to a restart, jazz from the clearance saling, right? so sales up 3.7% that marks the best result in almost a year. now jc penney says it was the last few days of the quarter that is how we beat the quarter.

expectations in fairness were highest for nordstrom, but when they reported, their sales fell more than expected the impact from the hurricanes will shave six cents off of the full year's profits. we have walmart reporting, target, oklahoma depot, gap and more we're just two weeks from black friday >> i can't wait, i want to start shopping now >> bring it on shares of sage therapeutics up after a big jump yesterday we have more on this story with meg. >> we all heard of the baby blues that can affect mothers after pregnancy, but 10 to 15% experience a post partum sbregs. it is often treated with therapy

and depression medication. they announced a drug that reduces scores on a depression scale by 14 to 20 points they plan to fire for regulatory approval next year joining us now is jeff jonas, here for an exclusive interview. >> tell us more about what that point reduction means in a human scale. what does that mean for someone going through in >> the team just did a great job bringing this so fruition, it is a transformation change. what we saw in the studies were a reduction of symptoms over one to three days and those changes were maintained outto 30 days.

it's a great time for us and potentially a major change in how women can be treated >> how does it compare to other drugs on the market? >> we can't say technically head to head, but we know from the literature when people use antii did depressant >> it is more immediate, and the results we saw in contrast typically occur in 48 to 60 hours. when we saw the reductions, they remained in tact for 30 days >> clearly the stock market liked the data, but there was some questions about the magnitude of the placebo effect, and also the fact that the drug appeared to show better results on severe post partum depression than moderate.

>> we always talk about in in terms of eye studies fail. here it is less relevant we had three studies in a row that have succeeded on the primary end points that is what we're talking about, but for the patient, what they're interested in is what happens to the people who get the drug, and their scores drop rapidly and maintain that for at least 30 days. that was seen in all three of our trooifls the difference is the effect size and that is due to pla see bow vie ability. >> let's talk about another drug you have, a treatment for major depressive disorder. they're expecting a readout on the data this year, this courter, this is a drug that works for the same mechanism, correct, as the post partum

depression is it a good readout of what it will be? >> there is a brand new mechanism. we started on post partum depression 2 1/2 years ago it opens the door to it being useful for many mood disorders it is generating excitement. with women and the decline, if we can replicate that. are you more optimistic on the first drug than for the next drug >> i think there is a good chance of a better read through. we see the modulations in mood, and it gives us hope that the mechanism will be broadly ak

activated. personal success how are you looking at the future of sage? you're the size that people like to think about acquiring >> we brought a program home in record time. we have done all of this by ourselves and with have a great team of people and we intend to keep doing it by ourselves >> thank you, and our thanks to meg as well. >> thank you very much with much of the caribbean still recovering from hurricanes, travelers are looking for new warm weather destinations. florida may benefit. because they are recovering more quickly. >> it started, hotel occupancies are up 8% in the last four weeks. a lot of hotels here say this

trend will kontt continue as wir travelers relocate those vacations here >> with what happened here and in puerto rico and locally, i think all of that is helping miami beach and some of our neighbor hotels here in south florida. >> we travelled up the coast 50 miles north from here, boca ra to ton who have hosting weddings that are last minute coming from islands. they are increasing or elevating customer service >> we're doing things we have never done before. we added a private speech experience private butlers, sea level at the beach club experience. >> analysts expect an increase of 8 fo% increase

if you're planning a trip to yam, book it fast. >> you look very comfortable there. >> not a bad assignment, guys. >> it's 30 here, so you hurry home now >> i will, i will certainly hurry up >> it's also new jersey. >> we're just in new jersey. >> not florida. >> yeah. >> all right, coffee will warm you up on a cold day star bucks stepping in high end. we will talk to the head of one of the world's biggest coffee brands nap is next ♪

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and the hooligan who lives down the lane was caught selling the stolen goods online. visit geico.com and see how easy it is to switch and save on renters insurance. it is a busy week for coffee joining us now to talk about the state of the coffee fri -- is andre. good to have you with us spp there any limit to the price of a good cup of coffee are we getting to the point where we're pressing up against what people are going to be willing to pay to enjoy this wonderful beverage >> so far, apparently, there is no limit people and consumers are enjoying quality more and more the perception is definitely

increasing and it drives consumption. >> how about price against demand are you growing your brand what are you doing differently today? >> born on a dream to serve to offer the greatest coffee to the world, and we're still committed and working for that same mission. quality drives consumption and growth. >> are you growing the coffee or just buying from suppliers you deem to be quality enough. >> we work hand in hand with coffee growers we pioneered this approach 26 years ago. we now have an award in new york awarding the three best of nine countries of our blend and we work hand in hand with them through the university of

coffee, we teach them how to -- >> the university of coffee? can i get a degree there >> i want a ph.d >> it has existed since 1999 and the most sophisticated program is the master degree in coffee economy and science which is not -- >> wow >> you're a family held company. i have to think that you get visits from private equity people all of the time that want to leverage you, expand, all kinds of things, grow a lot of debt >> i think they made the tour, and they know me because i have been running the company for 25 years now. they know the answer so they don't show up any longer >> what have they offered you? >> investment for you know

expansion. for growth, for investing, for acquisitions we don't -- >> why do you turn them down >> because we don't do it because we're focused on our own brand because it is a depletely different model and technology. >> have you ever been tempted to say yes? >> no, no. no private equity. it is more speculative, it disrupts your company. maybe one day. maybe one day. maybe one day public, but -- >> but it has been 83 years and you have not yet >> so far we don't need it, we are self financed. >> i love your coffee and i love your cans, okay? why do you package your coffee in cans? >> it's pressurized. so under pressure, so it must be tight, no leaks, and resis tent to pressure. why this it helps preserve the flavor of

coffee, it's freshness until the home you drink it with no oxygen thank you to the packaging you enhance coffee >> you have beautiful machines and italian sdieps, are they dined in house >> yes, internally we're like apple, we design our hardware and software. my grandfather was the innovator of espresso. now the formula is used everywhere in the world is the one of my grandfather. so we maintain this tradition of developing our own hardware and our own machines -- >> you have a lotof coffe coffee kiosks. you're competing against starbucks and others in this business, what's that like do you even think of it that way? >> i they collectively we work

well as colleagues in the industry we each have a different strategy starbucks is a retailer, illy is a specialist in quality. all together with our own specific business model and strategy we shape the market and we make this market, high quali quality. >> do you like starbucks coffee? >> which one >> we'll leave it at that. >> i would listen to you speak all afternoon. >> my pleasure >> thank you, coming up in treat stalk, retail stocks, one an analyst likes and the other not so much. and roger goodell is not liked by many fans, but he always had support of team eners unl tinool now. finally taking down

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