time i believe it runs further from home host of reasons to buy it, accepting or testing bitcoin payments is one of them. see you back here tomorrow at 5:00. meantime, the interview with square cfo on "mad money" which gi rhtowbensig n . my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. "mad money" starts now hey i'm cramer, welcome to "mad money," welcome to cram america. other people want to make friends i'm just trying to make you some money my job, entertain educate and teach you. call me at 1-800-734-cnbc or tweet me @jim cramer the stock market is not infallible sometimes it's dead wrong in

taking your cue from a mistake in action can be a big mistake dow sank 138 points. dow went down, and nasdaq went down i see stupid thing all over the place. i'm urging you not to jump to any conclusions based on the tape remember, the big money measure control the day-to-day gyrations in stocks, get things wrong all the time back in january of 2016 the price of oil plummeted to $26 a vale schlumberjay saw its stock had 61 bucks today with the price of oil is more than double tan it was back

then, schlumberjay plummeted to 61 bucks someone sent me a tweet asking what to do with the stock of schlumberjay i said if it goes below 60 it's probably worth buying because it's ridiculous for this stock to be this cheap versus the price of crude right now the price of crude is 55 schlumberjay shouldn't be trading where it was back wen crude was at 6 i could be wrong but then again, you ever think the stock was wrong. i know people who thought it was bounce right back. the ceo of schlumberjay was not one of them. he laid off workers and cut costs where his stock could be more profitable. doesn't mean it was as profitable before the break down but it does mean when things come back, and the company believes that will begin to happen next year when the big

state owned producers need to replenish their wells, schlumberjay will be more lucrative. in the meantime the company has been buying back stock, gives you a 1.26 yield there's no assurance schlumberjay is right about 2018 about a pivotal year that said, who would you rather bet with the executive that realize the oil will stay lower for longer or many ceos that came on our air and thought it wouldn't happen i think the stock is irrational. markets can stay irrational longer still at the end of the day it's crazy for schlumberjay to be trading as though oil still stuck in the 20s this is the premiere oil company in the world the company is trading well

where they were when it was at 26, schlumberjay deserves to do the same you've also got home depot, here's the store that reported higher than sales yesterday. here at 7.9% wall street was looking for 7.8% that is a huge beat for this important key metric, wow. so what happens? before people know home depot stock goes down 2 bucks. on the call the company told you about strong categories as well as multiple businesses aisles. best of all, one of my favorite cfos presented dpaet about price appreciation, housing and millennials final getting off of parents' couches which lend themselves to a multi year

growth to the chain. bam, the stock leads five points if you were to take your cue from the option it was right there. the sellers turned out to be wrong and you really don't want to be wrong in this business, it's too expensive of course, home depot stock got dinged again today thanks to the market wide sell off home improvement is still very much home depot's will house, i think the stock's a buy. sometimes money management don't understand the strategy of yew pod, under promised and over delivered, like brian cornell the ceo of target who practices it in extreme. cornell's beating numbers and lowering its forecast almost every single quarter, it's like

clock work today target stock took a huge hit, nearly 6 bucks or about 10% where the company gave weak holiday guidance after a good quarter. but when you take cornell's dupont track record into account that guidance seems less grim. at these levels the stock deems over 4%. i think the action in the stock is wrong then there's the stock of ibm. the last time it reported the company fwaifr you what i think investors deserve to be its last quarter. the stock sky rocketed went from 163 to -- 162 to 163 in two days. did ibm screw up, no, we have just subsequently learned today that warren buffet, once the

largest individual shareholder has been blasting the stock to kingdom come having sold a third of his position since september 30th, no doubt le used the strength to try to dump the rest, hence that miserable trajectory does that mean ibm stock is a buy now, not necessarily for starters we have no idea wen buffet will be done selling. that said, at these levels ibm stock yields 4% and the stock feels like it's become an emotional jauger naut, i believe in the term here, i think the stock can go lower but boy is it getting intriguing or take the stock of proctor@gamble people sold this stock down and sold it down hard. nelson has lost his proxy fight to get on the board of directors. not so fast.

turns out a recount was won by 43,000 votes the stock is soaring, now that he's going to come on the board people think hooee's going to s things up. or how about sysco we've had a couple disappointments from this recently, the stock reacting poorly to each one of them became more of a dividend and repatriation polite until tonight when the company blew out the number and the stock's rocketing in response. finally there's the stock of dpiz any talk about controversial, taking your key from the action, talk being stupid last week disney shares took a giant dive down to the high 90s when the company reported its earnings by the end of the week it was back up to 05. if you took your cue from the

m mayhem when the stocks were in the 90 z, you had to believe the quarter was awful. didn't the stock take a big hit? no, the quarter including a lot of hurricane loses from disney world and spending from bam tech which is going to be the company's baseball streaming service that i envision a week on plus the shanghi disney numbers and the fact that there's a new "star wars" is coming out. that's why the stock is beginning up and probable not done going up. now one part of me could say the market is off at times the senate insisted rolling out obamacare repealing the tax bill

or a rogue republican senator not going with the plans which means they don't have enough votes. do not take your cue from the option this business stocks are often wrong. instead you need to do your own homework, pick your prices and slowly wait for the stocks you like to pull back for a bad reason, something that happens with alarming freaksy. sms we're starting with mitchell in wisconsin >> caller: good afternoon mr. cramer this is mitchell calling and i'm an 18-year-old investor from wisconsin. >> good to have you. >> caller: today i'm calling about an energy stock. the company has had a current of 14.5% and has beaten on top and the bottom for the last four quarters devin energy corporation what are your thoughts mr. cramer >> devin is trapped with the

rest of the group. it doesn't matter what to say about devin. if this is a date it's bad for oil, they're trade all etf like devin is trapped, i think oil's going higher not lower so i'll bliss it understand all oil stocks trade together even though they shouldn't. linda in my home state of new jersey >> caller: hi jim thanks for taking my call my question is about american tower and crown casual that i have had such a great run in the past few months do you think they're still a buy? >> i'll have to tell you this is in arm's race and people need more towers, therefore i'm going to bless apply, i'm not as close to crown castle. we had the ceo on of the american tower recently, i felt very good about the international business i think you're just fine done buy all at once the stock

sometimes has shock reactions. if we hear about a merger talk buy. don't follow the crowd people sometimes the market is dead wrong, that's why it's key to do your own work and reap your own gains on "mad money" tonight looking for wall street's newest bitcoin play, it may come from a stock you already know don't miss my exclusive with square as he jumped on the bitcoin band wagon then as the father of two millennials, they could be hard to understand. but they can hold the key to the growth in this market. from walmart to starbucks, can the stocks bring the heat? can the stocks bring the heat? stick with cramer.

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some stocks truly do not know when to quit. just look at scare, it's the technology company with devices that make it easy for anyone with a smart phone to take credit card payments in addition to the point and sell hard wear and software the company has a lot of other businesses like lending arm, square capital, a payment system and even their system in restaurants that we use. this stock has been on fire. since of beginning of 2017 the stock has tripled and its getting better today the stock surged on the news that squares start testing ways to let users by the way and sell bitcoin

let's dig deeper with sarah fryer. welcome to "mad money. good to see you. >> thanks for having me. >> i am struggling with the idea that your technology, your finance and you are empowerment because you help a lot of little companies be like big companies. >> yep >> so which are you? >> we are all of that. >> okay. >> we want to empower companies to make sure the smaller companies have all the tools that the big companies have. westarted with simple fin, never miss a sale. >> how many customers could there have been? >> we look at it in the u.s. we think we have a $26 billion adjusted revenue opportunity this year we'll get close to about $1 billion, that's just the u.s. we look at same struggles for small businesses globally so about a 8 x opportunity when you start taking it outside the u.s.

>> small merchants, you go to flee markets they have it. but for a restaurant you got a device too that could do more? >> we don't see ourselves running out of room. how big a business could you square you're right it often starts small but then you start looking at some of the new hardware that we just launched which we love this is great for a seller, someone who may have multiple registers all the way up to or apr platform, we can work with big merchants who want to do something innovating at the point of sell. so, pop-ups over a weekend would be a great example, it's not the full-time point of sale but it helps them to be creative to make more sense. >> i saw jack dorsey when he came to the floor of the exchange, the first thing i said to him, isn't these going to put

you out of business? he said common mistake, we work with visa. >> yeah, visa is an early investor in square people get mixed up between what is a payment type. so we think of cash, checks, any form of digital motion, debit cards, credit cards, those are all ways that a buyer wants to pay for what they're taking from the seller we work with visa, am meks, mastercard, apple pay, android pay. whatever i as a buyer want to make the sell happen and pay for the goods we want to make sure the seller always make that sell >> bitcoin buying option could help stock, first is the story true and second you are from goldman sachs, mary meekers is on your board, and david vineyard he was the former cfo of

goldman, bitcoin, really >> we're a payment innovator we always want to know where our payment's going. one thing i'll tell you now working within a company, is you just don't do academic papers at companies. you have no time, the only way to get people invested and figuring out what is the what about something knew is to create a product and get it out there. when we develop products at square we spend a lot of time listening to our customers we heard from individuals using square cash to make payments -- >> you better explain square cash to people >> square cash individuals saying we want an easy way to buy and sell bitcoin you're talking about it, it's out there, we want to do an experiment and say, okay is this real do customers actually want to be able to do this.

it makes everyone who support that sort of innovation get to work and figure out how go we do this and do it right >> now jaime diamond famously said it could be a fraud goldman sachs questioning about it >> which i think you have to be out there and take riskings and go where the inzero nation is going. and then look at what my old boss has done, for example, i know you know him well so i look at digital currency like that. i don't think we know yet what it's going to be but absolutely as an innovator square has to be there to let a customer do what it wants to do >> we should talk about

innovation because for instance, you know more about the cash than any other provider. >> that's exactly right. when we looked at product like square capital we said is there a need. we know small businesses don't get access to capital. we're offering loan sizes of 6 or $7,000. a bank can't do that, it's way to cost prohibitive. we have access to data, so the signal we get from payments is not like anything else we have an installed base of customers that know and trust us we offer the product where it offers their working capital when business is good they pay back more when it's bad they pay back less. we're able to do it with low loan rates that end up being 4%. when you think about who we're lending to it's an amazing outcome. >> yes, it is. now you mentioned mark ben ya,

we know these people are invested one of things that marcus taught us is if you have access to big data and analyze it you can make better decisions if someone takes this can i get the data >> so, where you do get access to data as a seller sitting in your seat is your customer data, which everyone knows is most important. right after you get access to capital i need access to customers. what square has built is an amazing ecosystem. we have 90 million yew phoenix customers id's here in the united states. the merchant can can now contact sarah and we do that using the card it's an amazing super power for a small business with that they're able to put up marketing campaigns. we know every dollar they spend they make $10 sales. they say about 70% lift in

return customers when they use a marketing campaign off of square that's how they get access to the data >> one last question, when you mention bitcoin, they used the nvidia chips to mine the coin, he basically had to say listen walk it back a little, that can't be the narrative of my company. are you not afraid bitcoin will be the narrative of square such a powerful and loved, you know how kpietding it is to people is that what we're going to be thinking of square bitcoin company? >> no the narrative of our company is narrative power we got -- in a stock like square cash gets them able to make payments on and overoff line and get them use to using bitcoin.

>> sarah fryer cfo of square stick with cramer. your brain is an amazing thing. but as you get older, it naturally begins to change, causing a lack of sharpness, or even trouble with recall. thankfully, the breakthrough in prevagen helps your brain and actually improves memory. the secret is an ingredient originally discovered... in jellyfish. in clinical trials, prevagen has been shown

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millennials hate change about as much as they love change i'm sorry i couldn't resist the play on words. millennials hate change yet they squiep a using a card reader at the same time, they love change in that they find something new that works for them, suddenly doesn't -- allows them to express themselves and falls within their peeger budget -- meager budget they embrace it within a heart beat

i've spent a lot of time on the show trying to figure out how millennials tick you can't run a consumer business unless you appeal to the millennials. we know what millennials value because we know what they spend their money on three premium things they're happy to pay up for, first, uber because they don't think it's necessary to own a car second, the iphone because it's how they socialize and consume media and interact with the world. young people are willing to play the equipment of -- for the cost of an iphone x when subsidized by wireless carrier to get that price line third, they'll show up for premium make up because they document their lives on son-in-law media -- social media. millennials are only just now beginning to move out of their

parents' houses on mass. we know their limits to student debt, rent and healthcare cost if you could address those arounds and company in the industries can start growing again. what is the 61% total shareholder stock in return. what did ka nag ra do they reinvented they're food brands like healthy choice in a way that appeals to millennials. same goes for tyson foods, which bought hillshire brands in part to expand the reach to the younger demo the stock is changing its product line to satisfy this grown up of consumers. its best move, i think it's replacing the plastic containers with biodegradable compost paper because millennials can't stand

packaging that's prudent to the environment. i wonder if that will change now that nelson pelts just won a seat on the board. the stock's second best move, developmenting the clean label strategy the label long, this one very clean. remember the farnational flavors third best, here's the lucky one, being if the frozen food aisle. millennials can crave lower prices enough and staying home enough, if -- especially when you appeal to them with new packaging with clean labels. frozen food is making a mayor come back. now the food company is not beginning to master anything

it's not beginning to become -- going to become experiment y'all like the cruise line i love so much the stock understands and embraces the change everyone is demanding. that's how you stay fresh and win. my cohort, oh, we think we're important, doesn't everybody baby boomer's buy is not the same or important as what flynn y'alls buy people were fine with anti-biotics, we thought they were good for us r, at least in our body but not in our chicken. and the plastic, oh it's fine it's not fine for millennials and they're our future you need to know what the younger generation want if you're going to pick winners in this stock market.

frank in new jersey. >> caller: what do you they of the backlash on top of the mixed earnings, ea and electronic art. should we keep it? >> i think you should keep it. i think that take two interactive is doing great i like activism blizzard i went over to that company owned by mike travel trust. major mistake to sell that one but people keep doing it susan in new york. >> caller: yes, hi jim i love your show, my husband and i look forward to it every single evening >> thank you so much i love to have loyal viewers thank you. >> caller: my question is ulta cosmetics. we opted at about 260 now it's sell around 200.

we need your advice whether to hold on our take our loss if. >> no i don't want you to hold we don't care where stock's coming from on "mad money" we know where it's going. i would say this, i think ulta stock has gotten under valued, the stock's got ahead of its and now it's coming down i would not sell it, i would not yet be a buyer baud i want to be sure to get the right price. joseph in virginia >> caller: hello again jim happy early thanksgiving to you and your family. >> oh thank you. same how can i help >> caller: my question is about roku, symbol roku. it was up nine or ten points monday, it was up today three points what's your opinion on buying it >> this is a short squeeze, people got caught the wrong way. turns out roku's got a loyal

following. i do not touch short squeezes their too hard to fathom people. you want to stay fresh think of what the millennials want sn a company that providers the world's stop soft in the biggest restaurants. what can it till us about the health of the restaurant then, a private company technology and media i'm talking about how its adding a new concept to your work outs. all your calls issue rapid fire and tonight's edition of theline rolando. stick cramer

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i'm always telling you about the powers of spin offs, but just howev far can that take you

it can create a tremendous amount of value. easier for wall street to get its head around a focus bite sized company and the investors are likely to buy the stocks of companies they can understand. sooner the value gets baked in consider wte, the maker of kitchen equipment. clearly the company buying fry master didn't belong under the same roof with construction plate. the stock rallied 40% from the spin off so far in 2017 it's tacked on about 10%, though it's been weak of late after reporting a quarter below assessments. let's check in with the ceo of oil build. welcome become to "mad money." since the spin off you said on the show it would be better to be focused

how has it been? >> it's been well. we promised more performance improvement. higher numbers and we promised last year journey of a basis point. in year one we did 330 this year we're going to be another 50 to 200. at the end of year we'll be half way through the journey. the industry's challenged however we're outgrowing the industry >> is it challenged because there's so many competitors or it's not growing fast enough >> no it is growing, it is growing but on a slower pace at the beginning of the year growth was foreseen around 2% in the industry we were by mid year growing 3.4% organically. and despite a small decline we are still up we are up 7% so we are happy with the performance. >> you go middle brk, illinois

tool work. i imagine you have to distinguish yourself by technology tell me some of the thing you're up to make it less labor cost >> we see ourselves as leaders in what we call fit kitchen sells. we own all the different components of the system so at well built you getening from an ice machine, walk in refrigeration. we're connecting our equipment in order to get efficiency savings, to get energy savings, to get labor down more automation that's how we degish and we do there with an approach which is fit kitchen. and we have this backbone that we're working side by side with

the largest companies. we talked about this year we want year to date twelve large systems, projects where we work side by side with these large companies and we're unique in that and this is what excites us >> everybody should know, starbucks, mcdonald's, pizza you're in the big ones once you're in, it's a sticky business >> that is a sticky business and that's one reason the iot is important. we're connecting our equipment, not only in order to be able to automate but also to be able to upload information into the cloud that is very very important for those operators that you just mentioned. they'd like to do data analytics. at the same time it's for us important, because we do predictive preventive maintenance. we'd like to know which spare part is going to fail before it fails ford to guarantee up time. that's the exciting development

and we're investinga lot of money into that. >> if people feel that a particular industry is overstored like restaurants. is there food service, you can do everybody, but if it's -- restaurants really do slow down? what can well built do take share from other guys? >> we go >> so you do go-to be number one? >> we do we want to be back there where we've once been. we've outgrowdown -- outgrown the industry what you're seeing right now is 60% of businesses are restaurants. you might say there are too many restaurants around however all the restaurants need to invest in order to stay relevant so, basically, we are seeing right now that these

restaurants, despite being in a difficult industry, invest in order to stay relevant some are going to succeed, some are going to invest and not succeed and that is why this industry is so healthy and always growing sfiet on a slower level. >> whoever offers the best technology and best service wins that's president and ceo of well built. "mad money's" back after the break. you always pay

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it is time it's time for the "lightning round. and play the sound and then the "lightning round's" over are you ready? time for the "lightning round. chris in connecticut chris. >> caller: booyah cramer from the richfield hills. >> beautiful up there. what's going on? >> caller: my question's about altera i brought it back in march and i still have it.

let it run or cash in? >> let it run. i hear nothing but good things about that keep it. mike in new jersey mike mike mike >> caller: hey jim are you today? >> couldn't be better. how about you? >> caller: i'm great i have a question about mmk. >> i have an answer. >> sell sell sell sell >> i don't know when i they did that, it's a nutty thing to do no donald in new jersey >> caller: booyah jim cramer how are you? >> i am doing great. how can i help >> caller: my stock is tvtt. every since the third quarter it's been going down >> you know it's a british

company, i don't know travel court. i'm going to have to come back we're going to peter in massachusetts. >> caller: booyah jim cramer how are you doing? >> good how about you? >>. >> caller: great great i got charles ryier. >> people thought the quarter wouldn't good. i like that company. robert in west virginia. >> caller: yes, jim, report here first time caller. >> okay. >> caller: jim, i have some stock in go pro. >> and i thought go pro would have a better quarter. i still think it might be okay but they did pour water on the whole situation that last conference call. and that ladies and gentlemen is the conclusion of the "lightning round. ow's it looking? >>i don't know. there's so many opinions out there, it's hard to make sense of it all.

well, victor, do you have something for him? >>check this out. td ameritrade aggregates thousands of earnings estimates into a single data point. that way you can keep your eyes on the big picture. >>huh. feel better? >>much better. yeah, me too. wow, you really did a number on this thing. >>sorry about that. that's alright. i got a box of 'em. thousands of opinions. one estimate. the earnings tool from td ameritrade.

sn any time a company managers to capture two growth trends of our earth it captures my attention. tonight we're going off the tape with fly wheel the cycling chain that's become popular in new york city what sets this story apart, fire wheel puts a special offer on

technology the bike tracks your performance to get a more personalized work out. a new product called fly anywhere you can ride it home in order to take their classes remotely. either streaming them live or watching them on demand. you don't need to plug it in because your peddling provides the power. the bike will sell for 2,99 tlars. i think people would be will be to pay up. is, let's take a closer look with sarah rob oh hagan. she's the ceo, learn more about this news story and development. welcome to "mad money. thank you so much. >> hi. it's great to be here. my first question is allow is this different from others we had pelton on, looks like it's a new device. i want to know why i should

chose it over another? >> well, first of all like the 1699 offering, as you can see it's blue tooth enabling big screen experience, like huge speakers, amazing experience which we think is pretty awesome. >> it sounds so awesome i wonder why i'd want to go to the studio >> it's a great question there's a real community aspect to it. a lot of our riders are saying i love being in the studio but there are days when i'm traveling or at a different location >> i imagine sometimes you can't get in the class you have time, you have a child at home who can do this. >> exactly >> when i think about this -- my wife goes to laurie b, you want to get the person in the studio but i think this could be so compelling that i have to tell you i'd think, you know what, i'd like to have it at home and

maybe i cancel my membership >> oh, no no the way we think about it from a business model standpoint, the home would be great in some of its spots. we have 142 studios to date. as you know there's a limit to how many location in the u.s. you're going to get to whereas once you offer an experience like that you're building that brand equity that people hear about that go hey, i heard of it. i can't get to a studio but i can put it in my home. >> okay, you have a really big run way. is your goal to be in most over the major metropolises >> absolutely. what's interesting about fly wheel, there's 100 million americans that work out at least one day a week there's 40 million that work out five to six days a week and they make up 70 to 80% of our rider base so, we get the super into fitness people and we want to

get more of them >> all right some people hear that price tag and think it's a lot can you give me a comparison and tell me why that's not a high price tag for those people >> this is the cohort people, they're outside, running doing events this is a life style we're not competing head for head, all the other life style the equipment that goes into it. >> tell me about the ark of spinning i went on vacation years ago, there was a spinning instructor i had no idea what it was. now it's hard to find people who aren't spinners. >> you're right. we were the first company to put technology on the bike in the old days the instructors are -- whereas now with us, like here waiting, here's a number, we want you to hit this kind of output which gives you the accountability that's why we're

attracting such a passion for athlete because they want to push their result to the next level and we help them do that >> if i'm watching on my screen the best of the best whose craving the content? >> that is what i'm proud of, our instructors kick ass, i don't know if i can say it on the show -- >> well you just said it >> we put a lot of efforts behind it. we have the best instructors teaching it. >> the last question, a lot of times when my wife is up she said okay i want to be on the ladder, sometimes you want to be anonymous. >> it's interesting, half and half people like your wife say i don't want to be on the board today, they're pasting against other people that are. we have a feature called the pacer so you can pace against yourself or another person >> i think it's important because the experience and community. but my wife loves the studio

she sits in the front row. >> really. >> she loves the community >> yeah, it's all about the community. >> terrific. i wish you the best of luck. she's the ceo of fly wheel with a brand new bike stick with cramer. for your heart...

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for the most important part of you... your brain. with an ingredient originally found in jellyfish, prevagen is now the number one selling brain health supplement in drug stores nationwide. prevagen. the name to remember. stocks training up tonight, proctor & bam gamble nelson joining the board sysco keep going higher, because they beat the numbers top and bottom line. congratulations to cluck robins for delivering a dynamite quarter. i'd like to say there's always a bull market, promise i'd find it for you here on "mad money." i'm jim cramer and i'll see you tomorrow

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