hi, everyone and welcome to on the money. the major auto company making a u-turn why it says it will no longer manufacture cars big mistake or brilliant move? and wages are climbing the job markets are tight. is it time to ask for a raise. when to do it and what you should say a new partnership could be a recipe for success and finished with facebook tired of twitter the new app that connects moms with other moms. "on the money" starts now. >> this is on the money. your life, your future

>> we begin with our exit strategy the ford motor company announcing it will stop making most cars and shift nearly all its production to trucks, suvs and cross overs. it's this week's cover story >> it's official ford is going all in on trucks and suvs, emphasizing popular models like the f series pick up and ford suv while discontinuing cars like the focus and fiesta, which dealers have struggled to sell >> i think what they're telling us is that they're tired in vesting hundreds of millions in products and they don't make much money and frankly we don't make much money retiring these cars either >> and just a decade ago the ceo focused on cars while turning around the auto maker.

>> while a key part of our plan to accelerate the key parts the people want in value that set that family cars is going to lead our way. >> i still have a ford now i have a ford fusion you know, i love it. that's why i'm pretty disappointed they're doing that. >> so why is ford now phasing out the ford, focus, fiesta and eventually the fusion while keeping the mus stang and a version of the c max the ceo is focusing on not only what ford does well which is pickups but also giving consumers what they want >> given the american market it probably makes sense suvs and pretty much everything dominate >> you talk about sedans and stuff like that, i see most people driving suvs. >> fords truck and suv sales have soared since 2009 when they were two thirds of the company's business now they account for 80% of

ford's sales critics contend the auto maker is making a mistake by focusing on less fuel efficient ones. but dealers believe we are a long ways from where buyers will ditch their big vehicles >> well, we're kind of truck people anyway. so it fits right into our plans. >> ford is not the first auto maker to move away from building cars in favor of building trucks and suvs fiat chrysler made this decision about a year and a half ago. and kelly general motors has been shifting to suvs and away from cars. >> but if the pendulum switches back and ford needs to start making these decisions again, how quickly could they retool? >> it's going to take a while. and we would have to see a huge spike in gas prices, up to $5,

$6 a gallon that ford would say, okay, we've got to bring this back they have ways of importing cars whether it's out of production in mexico or asia or other locations. but primarily they want to build trucks and suvs here in the u.s. >> is turning away from cars a good move from ford? rebecca is an analyst and joins us now same question to you what happens if those gasoline prices do spike again? consumer behavior changes and suddenly people want cars. is this a good strategy for ford >> you know what, kelly, it actually is a good strategy for ford what my research has shown is even when gas prices spike up, consumers change their buying behavior for about three months and then they go back to buying the vehicles that they really want and what i like about ford's strategy here is that it's not that ford is, you know, turning back the clock and going back to

gas guzzling truck-based suvs. they're just going towards a more modern interruption of what we call a car which isn't a traditional sedan anymore. >> what happens to the drivers like we just heard from who say i drive a ford fusion now and i still love it? are they going to be supportive? >> well, they are in that these vehicles are still on the road they're still going to be in dealerships in the foreseeable future there's plenty of used vehicles going to be out there as well. but the bottom line on kelly blue book we only see about 42% of consumers shopping for a sedan versus 65% shopping for an suv. and 10%, 15%, 20% shopping for a pickup truck >> well, 20% is still a big number, though, for people who want that classic sedan. honda's accord was just named car of the year, but it's

ramping up incentives to move them off the lot >> it is toyota camry is doing well, but when you compare the utility and functionality of a cross overversus a sedan, the sedan just has a hard time winning and you're not giving up a lot of fuel economy either so even if gas prices spike up or they go up to $5 and $6, you're still getting very good fuel economy from these car based suvs so you'll get 25, 30, 35 miles per gallon when you throw a hybrid on that, you're going to get even more or even an electric vehicle so ford basically saying let's give consumers in what they want in the shape, the functionality, the ride height. the original ford model t is

sort of the ultimate cross over. it had a high rising position, could go off-road. it had a lot of utility. people talk about ford abandoning the car segment they're really not they're just modernizing it or in some ways going back to their roots. >> it is back to the future. rebecca, thank you for joining us today from blue book. now let's look at what's making news. america's unemployment rate dropped to the lowest in nearly 18 years the best since december of 2000. the economy created 164,000 jobs, slightly less than expected an average hourly earnings increase of just 0.15% stocks closed at month low but staged a huge turn around later in the day the nasdaq and s&p 500 following suit stocks closed higher on friday the federal reserves open market

committee left interest rates unchanged at the meeting this week though said inflation is picking up it's widely expected to raise rates at the next meeting in june although they are still at historically low levels. ups has a new destination in mind inside your house. the delivery company in talks to launch an inhome service for items. inhome delivery is one of the fastest growing segments of online retail. and there are smaller players getting into the business besides ups. with more people expecting fast delivery those jobs are in high demand kate rogers is here to bring us the details. >> call it the amazon effect but we want what we want when we want it from dinner to those new sneakers you just had to have. an estimated 1 million contractors work in the retail on demand space. >> this is white hot market for

jobs particularly grocery. the online demand for grocery is now about $20 billion for same-day delivery, $20 billion annually and that's projected to grow to about $80 billion for the next four years and companies like delive are cashing in they deliver groceries as well as pharmacy orders >> 82% of all consumers expect the same-day option when they check out. and even more so almost a quarter of all shoppers are likely to abandon a cart if a same-day delivery option was not available. >> in case you're wondering another 2 million more contractors will be added in this space within the next two years. >> i'm one of "the washington post" customers. >> and order so much they text me on a friday like hey, what are you doing? and it really does work because

i'm like i don't feel like cooking, this is so easy up next here on the money, how grocery stores are making your male planning, shopping and cooking all easier and later are you working hard for the money? well, maybe it's time to ask for a little more. what you teed to do before sitting down with your boss. now a look at the stock market ended the week

delivery services has been heating up in the past few years. companies like blue apron and plated deliver all the store meals to your door now they're adding the stores back in. joining us now to talk about the meal move is josh hicks along

with pat brown thank you both for being here. and yaujosh, albertson's just started rolling out roll plated. why is it attractive for you guys the stores? >> it was a great product and a great way to build the company in the early day, but there's also a lot of people that want the product on demand or they want to pick it up on their way home after a busy day or really just a lot of different ways that people want to buy and interact with the meal kits. so having a store is the only way to accomplish that you can't sell on demand last minute from a warehouse. >> why not just do it yourself >> they have the expertise they've been doing it for a number of years already. our customers are telling us that their habits for buying

groceries are changing very rapidly. and one of the goals in our organization is to give the customer what they want, when and however they want it so the meal kit business is really hot there's a lot of volume already, but we saw only about 20% of consumers are actually purchasing online. and our internal research told us that 80% of our customers would love to see a meal kit option in the store. and what was even more surprising was that the customers that responded that were already buying meal kits, 85% of those customers wanted to see a meal kit in the store. so we thought it was -- >> pretty clear. how much did the kit sell in the store versus at home and what are the differences in what's available? >> so in store the portions of depends, and really it's a different product. in store you can pick it up last minute it's one dinner for two people

online it's a bigger menu. it's subscription. you know, it's meant to fill different needs, different nights you know, people have different habits so what we're really trying to do to pat's point is sell to the customer, meet them where they are and allow them to interact with us in whatever is best for their lifestyle. >> what about the competition? we just heard the other day blue apron will be selling in cost ko so will it be an exclusive for plated meals >> so plated is available in all the albertsons company's brands. and ecertainly over time we'll e evaluating how best to serve our customers. for now it's about 2,200 stores under the albertsons company it reelz is the business model that wins. >> which means in store and online and pat for you do you worry

that having this exclusive partnership with plated you won't be able to have offers from other companies >> no, i think we'll be able to solve the concerns for customers. so we wasn't have any concern about that at all. up next a strong job market means now is good time to ask for a raise. the other perks and benefits you should think about before negotiating. and making the mom connection how a new app is making mohelpis make new friends luckily for all your hard-to-wash fabrics... ...there's febreze fabric refresher. febreze doesn't just mask, it eliminates odors you've... ...gone noseblind to. and try febreze unstopables for fabric. with up to twice the fresh scent power, you'll want to try it... ...again and again and maybe just one more time. indulge in irresistible freshness. febreze unstopables. breathe happy.

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has it been a while since you asked for a raise? although it's tough to do now may be the time to ask the job market is competitive and wages are rising joining us now is senior personal correspondent sharon. sharon, they say timing is everything is that true when it comes to asking for a raise? >> it's absolutely true. we have seen wages rising. the issue is people are not asking for that raise. they're just taking whatever salary is offered to them. glass door did a survey the other day that showed three out of five employees never negotiated the salary for their current job. only one in ten did that you can't just wake up one morning and say i'm going to ask for a raise. the first thing is to research

the company and the department how is it doing? is it financially viable for them to give you a raise at this particular time? you also want to figure out when wage decisions are more likely made is it the beginning of the year, the first quarter, the last quarter? figure out what the timing is. and also you want to make sure you hit the mark on what you're supposed to do you need to have some strong game that you have >> when it comes to justifying your wage? >> of course you have a number that you think you're worth, but you don't want to present that to your employer you need to present a salary range. to get that salary range, talk to people who are senior to you in the company try to find out what people in your job currently are making. talk to professional associations find out within the industry what are people making at the competition as well. and then you also want to

research on websites like glass door, pay scale, salary.com. fiend out what people are making in your area who are doing what you're doing >> and it's not just the salary number but the benefits. what kind of benefits and perks should you also try to negotiate? >> i teach a class at columbia for grad students and this is something i teach so much. inoverall package is what you want to look at. one of the things is tuition reimbursement. it costs a lot to go back and get that degree. if your company is going to do that, that's a benefit people want to work out and be healthy, that can cost money, too. and flexible schedules many people now are saying the salary increase is great, but what i really want to do is be able to work from home more, be able to take thursdays off a lot of flexibilities that you need a lot of companies are now

offering that to you as long as you're getting the job done, as long as you can prove you're hitting the numbers. >> that sounds pretty good up next "on the money" a look at the news ahead and an app for other moms would you swipe right on this idea

happy anniversary dinner, darlin'. can this much love be cleaned by a little bit of dawn ultra? oh yeah one bottle has the grease cleaning power of three bottles of this other liquid. a drop of dawn and grease is gone. here are the stories coming up that may impact your money this week.

on tuesday the national federation of independent business releases its monthly survey aul give the report from the labor department that tell us how many job openings there were in march. also national teacher's appreciation day on wednesday the producer price index for april is released. that tells us the prices companies pay for good and services on and thursday we'll get the consumer side with the consumer price index. mother's day is also just around the corner. a time to celebrate moms and all work they can do a mom's life can be hectic between juggling kids and work it's hard to find time to make friends. michelle kennedy knows this all too well and she's launched an app. >> you launched peanut which connects moms, but why do we need an app like this in the age of facebook? >> you have your connections, your social network so to speak

pre-mother hood. and then mother hood arrives and if you're having children at a different time to your friends, if you move city all of a sudden it can be quite isolating. so having a platform where you can make new connections, find like minded women not just because you're brave mothers but have other interests in common, that's where it becomes more important. >> how quickly is it gaining traction >> we've seen it really growing and taking it life of its own. it's being used in new york, dallas, chicago, san francisco and l.a. so it really has this amazing spread and think that's testament to a fact that, a, women wanted a product like this. and also, b, women are amazing sharers. if there's something that works and is an amazing product they want to tell other women ability it >> and do you have to pay for it >> it's free to use, free to join it's really about getting that critical mass and density.

>> how for you guys are are you making money off of it then? >> at the moment we're really thinking about building a community first. right now it's really about making sure that everyone has that great user experience >> and you have a background working with some of these dating apps like bumble. what did that bring to these experiences? >> i've been working with algorithms that connect people, very romantic relationships. a natural progression to take some of those algorithms and apply it to women. so i suppose that's the influence that gave me >> so what's next for you guys and will there be an app for dads >> never say never right now we're just focused on that female experience and community. just because there's so much

becau a woman goes through and all those things you need female solidarity and support for. in terms of what's next more features we just launched a new app called pages which facilitates across the platform. >> michelle, thank you so much and i'm learning a lot of this first-hand now >> congratulations thank you so much. >> that's the show for today you may not know her story celebrity chef lidia we'll see you next weekend

hey there. we're live at the nasdaq markets. the guys behind me getting ready. while they're doing that here's what's coming up on the shows. >> frosted lucky charms, they're magically delicious. >> perhaps something happened today that suggests the bottom is in. we'll tell you how to cash in. plus, we've got a way to make money on disney and shares go up, down or nowhere at all on earnings >> that's impossible >> no, luke, it's just a simple options tree, and we'll teach how to do it and how woul