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good friday morning, welcome to "squawk alley. just me and morgan jon fortt has the day off. joining me, investors. a lot to talk about today as we continue to watch apple ticking higher a day after becoming the first publicly traded u.s. company to reach that trillion dollar valuation a memo to employees, tim cook called the news a significant milestone adding while we have much to be proud of in this achievement, it's not the most important measure of our success. putting our customers first and always staying true to our values we talked about the degree to which this was a topic of discussion in the company. this is a bit of a clue on that. >> i think cook there is making it clear and reiterating what he

talked about with different reporters as they approach this $1 trillion mark, it's important, a milestone these results affect the innovation and products. in that letter he also talked about steve jobs and cautioned his team in cupertino to look to what steve would do, not look in the past but look forward and what traders and businesses are doing, what's next for apple and what gets investors excited in the future in the near term, all eyes turn to that september event. the expectation is cook will take the stage and introduce a trio of new phones and history and guides of new devices. faster processors, bigger screens, more advanced cameras i was talking to ben beharan of creative strategies, a long time apple watcher.

the long term features are what makes apple compelling and engaging and maybe a new video streaming service, that could come, he thinks maybe as soon as 2019 for cook and company to monetize this original content they're building up with hollywood heavy hitters like oprah and steven spielberg, a lot of interesting stuff to come, girl >> sean, you were an early investor in series, sold to apple a number of years ago now look writing it has come, the trillion mark how it leverages that technology. do you wish it had hung onto it longer >> it's a beautiful thing, what's happened with siri's side of apple hundreds of people everyday. it's a momentous occasion. apple's been around 42 years, i'm a couple years older it was my first customer

this amazing founding story of steve and steve and building the first computer and founder redemption as he left and came back and the company continuing doubling the market cap after his death, kind of like what you dream of happening inside of companies, a pretty special day for me >> you mentioned the system and let's take a minute to thank our suppliers and business partners and apple community and those that came before us at this remarkable company the success of apple, what does it mean for that ecosystem for apps and developers and outside services that have their wagons hitched to apple >> it's truly amazing. you think of what apple brought, you know, the company has done so much. hard to recap in a short segment. let's talk about the iphone, 1.4

billion have these things have been sold. the app store which seems so natural did not exist before apple. there was a company that tried to do that before the smartphone and didn't work. apple perfected it you see companies like uber and snapchat and facebook, their entire businesses now revolve around this mobile computer in your pocket and were not possible before that obviously, apple have done great for themselves, but the peripheral ripple effects throughout the entire company are truly amazing in this economy. >> and the valuation versus the number of employeesy not bloated by any means, 123,000 workers at apple. still a gap between apple and the other high-tech names we watch, microsoft and amazon.

this stock would need to hit just over 2,050 to break over a trillion, trading around 1830. some people pointed out some of the lessons what a trillion taught us. one is you don't need and iconic founder to still be leading the company and despite apple leading the world, still need hardware >> you talk about tim cook's tenure, he took over august of 2011 the market cap when he took over was $350 billion, stocks up 300% under his watch. he's introduced a lot of products, right? watch, speakers, returned about $275 billion to shareholders interesting, look at those names on the board, those results from those companies were so strong, look at amazon, what it's doing with his clouds computing business it can plow into its

retail businesses. alphabet, 25%, net growth and finally microsoft, just told the commercial value clocked in at $7 billion, growing at a pace of more than 50% with expanding margins. all those companies nipping at the apple field there. >> shawn, we've been very focused on apple, going back to the board and tv screen, amazon, alphabet, microsoft, big tech names moving closer and closer to a trillion, is this a situation these companies becoming so big and powerful and valuable it will be that much harder for smaller startups to break in and compete >> the startups need to solve different problems the beautiful thing about technology is we're surrounded by problems. there's many things across america and worldwide people are not having everything that they want and all of their needs met.

i think the entrepreneurial ecosystem will find new things to work on probably not found a company to build a phone to put in your pocket that game is kind of over. always new stuff to do we're clearly excited about the future and menlo continues to invest in companies. transportation in cities, uber, electric bikes, e bikes and speeders and so many things that need to be fixed in the world. >> you brought up the scooter. that seems to be such a hot topic for investors that come on our show what's the opportunity there >> it's really a fascinating one. investors in uber and jump bikes uber bought and the most recent one called skip. what you see if you can give consumers an experience they have behavior and make it better, faster or cheaper for

them, they like it you're walking to work and you have a mile to go and there's a little scooter there, people hop on it. about a 60 second registration process before you hop on. you get there faster and it's kind of fun and the wind is in your hair and you smile and laugh about it it's working still small scale right now. people really enjoy them and they're getting to work faster and getting more time with their families i'm excited about the space. obviously, we made an investment it's a trend the whole world needs in some form or fashion. transportation is a ubiquitous need >> yep got to move around it's easier to use a scooter in urban settings, where people are moving what a week it's been. thanks, guys >> i'm still a little skeptical. when we come back, taking off on earnings, 11.5% right

now. we'll talk exclusively with company ceo, strauss zelnick and the sound of silence at the cnbc conference call yesterday when it comes to allegations about les moonves.

welcome back take a look at shares at take

two interactive. up 13% selling nearly 100 units since it's launched. strauss zelnick is the ceo good to see you. >> thanks. nice to be back. >> grand theft auto 5, sales approaching 1.5 million units. you increased your guidance due to the strength. you launched it five years ago in gaming it tends to be very short shelf life for hit games how have you managed to keep it so popular so long >> ne entire industry has been transformed. i wish i could say it's just us, it really isn't. when you have a hittitele we found you can engage and captivate consumers on an ongoing basis. titles for one month or two months or three months can extend for a year but a big hit like grand theft auto. many years and basketball used to be a short seasonal game.

now, our fans will stay engaged in nba 2k for nearly a full year and have an opportunity to buy the next season. >> do you equate it to film franchises mission impossible 6 that goes back 20 years. analogous to that? >> there are some similarities our goal is to create permanent intellectual properties. "mission impossible" is fine i expect to see that movie this weekend, i hear it's great we use the example of james bond james bond when it comes back has to be great. a couple of the bond movies weren't great. we don't see them and run the risk of hurting the franchise. if we focus on running the best franchise over and over again the mission of our company it can be immensely valuable. >> the other thing analysts are very very focused on, post earnings on redemption >> i focus on it, too.

>> looking for more details, online material around this and what marketing will look like? can you give us any details. >> rock star games has a unique approach to marketing because their titles are so widely anticipated. our strategy is, look, we want to have the best brightest greatest people involved on take two on all our labels and encourage them to pursue their passion. and rock star has said release date is october 26th there will be an online offering it's widely anticipated and the assets so far have generated enormous reaction. >> also, fortnight is strong and the operating margins are. have you looked to do a partnership or licensing or acquisition with them?

>> let's just say i don't think they need us right now they are doing just fine by themselves >> we have high regard and know them it's a relatively small industry i was chairman of the industry association. serve on that board. we definitely know each other. the they have done a great job on the title they brought new players in the market as those players age and grow up we think they will be interested in mature title we offer as i wish we have cornered the market, we have high market share but cornered the market we have not yet done. the business is big enough and robust enough we can have more than one title at a time for instance, fort was booming and we had more online for ours last year. >> i know it's shocking we're parallel processing because we like to eat and sleep, video game plays only about an hour and half television is 5 hours.

we have plenty of room to grow we are growing our cohort, the average age is 37, older than many people would think. the male-female split. >> that's my husband there >> exactly as people age they continue the entertainment they loved when 17 they don't give it up. as our audience grows with age they will stay devoted to video games. >> interesting macro challenges, i saw 4x mentioned in some write-ups, is that significant wage pressures right now >> we don't have wage pressures. it's a high power industry because we don't have enough of them we don't have enough people. we constantly are hiring more people we now have 43 people at our company. given tlef new base, 2.7, 2.8 billion this year. virtually all our work is done internally we could easily hire another

thousand people if they were capable. we don't have age pressure, intellectual pressure finding the right people in terms of 4x it's not meaningful to us, it does affect us in a small way. >> any macro challenges you're eyeing in the back of the year >> just so hard to call such a large recovery while i would love to tell you entertainment is counter-cyclical it really isn't. people will still show up for entertainment they love. after the '08 financial crisis, entertainment got hit, too all the entertainment did great, people went to the movies, no, they didn't. many went bankrupt to the extent there's a change in our overall economy we will be effective the good news we're an incredibly conservatively managed company from a financial point of view, we have 1.1 billion cash on the books and no debt >> i know the vast majority of bookings are coming from digital

now. >> right now because right now it's catalog >> my question is at what point do you start seeing hard games sold in brick and mortar shops >> for a front line release like red redemption expected to do very well physical is still part of they distribution and retail is important to us you're right, digital is growing as a percentage of our netbookings because most of our current spending is digitally delivered. when you're engaging post release in an online offering, obviously, digital distribution, downloading content, digital distribution but we will offer discs with that content usually at some later point. >> great thanks for joining us. >> thanks for having me. >> strauss zelnick, ceo of take two interactive. when we come back, jobs added and one industry pretty

particular in hiring kate is in salt lake city with that story >> reporter: that's right. the trucking company is okloing for workers and facing a massive shortage we will tell you after the break. and i will get behind the wheel of this thing and show you guys how it's done. hawaii is the first state in the u.s. to have 100% renewable energy goal. we're a very small electric utility. but, if we don't make this move we're going to have changes in our environment, and have a negative impact to hawaii's economy. ♪ verizon provided us a solution using smart sensors on their network that lets us collect near real time data on our power grid. (colton) this technology is helping us integrate rooftop solar, which is a very important element of getting us to our renewable energy goals. ♪ (shelee) if we can create our own energy, we can take care of this beautiful place

that i grew up in. ♪ tap one little bumper and up go your rates. what good is your insurance if you get punished for using it? news flash: nobody's perfect. for drivers with accident forgiveness, liberty mutual won't raise your rates due to your first accident. switch and you could save $782 on home and auto insurance. call for a free quote today. liberty mutual insurance. ♪ liberty. liberty. liberty. liberty. ♪

trucks are the lifeblood of american commerce. what if the big rigs packed with goods from walmart and amazon with nobody to drive them. kate is inside the rig with her monthly installment. >> reporter: that's right. the industry is short of 51,000 drivers and struggling to attract women to the field we found one new driver a rarity >> reporter: she is ready to hit the road the 21-year-old just got her commercial driver's license after three weeks of training with cr england, which employees 6500 drivers around the country. starting pay begins at $41,000 a

year those with experience can make six figures. >> the benefits are great. it's great pay and they offer a lot of miles because i love to travel and i like money, so i said, trucking's going to be big for me >> reporter: young women like jenkins are a rarity in an industry the workforce is only 6% female and shortage of 51,000 drivers. >> i can do it just because it's a man job, i can do the same thing as a man >> reporter: right now, they say they could use 500 additional drivers just like jenkins. to entice people to come work for them they'll waive your loan repayment for trucking school. if you stay a year, they'll speed that up to just noinmonths other industry-wide are bonuses and mult raises throughout the year, flexible schedules and

routes near their family truckers are increasingly pulling out the stops to cover this labor market. >> you're covering a story close to my heart. i'm impressed you're driving that big rig right now i don't know if it's automatic, i'm assuming it might be >> it is >> one of the other things trucking companies have been doing is they have been buying new trucks we saw this in the data today. big rigs in record numbers ordersed last month more amenable to women drivers, people shorter, et cetera, more comfortable cabs for people to drive. is that what you're experiencing right now? >> yeah. morgan, that's a great thing to bring up this company replaces their cars every three years. they want their drivers to be comfortable. they're all automatic. i would not be driving one today if they're not that's one of the things they do to entice people to work for them they want drivers to be comfortable and want to keep

them turnover is really high, between 95 and 100%. they want to keep these workers. >> to some degree they have to assure workers who don't want to be away from home too long that will run routes to let them see their kids every couple of days. >> reporter: that's very true as well they're trying to be more flexible to create routes to allow them to spend more time with their families. you can be on the road five days or three weeks they're trying to be more flexible, an incentive added to the mix as the labor market tightens >> i thought phil lebeau's shot was the live shot of the week but this might beat it >> i agree they've been really killing it, these two. thank you from salt lake city. [ horn ]. >> even better you know, carl, i'd note from

broug braughton capital. >> will she make it out of the shot >> she is. they're seeing such capital in the freight market you have not only delays for some shippers, some shippers can't get trucks period to move their goods we'll be hearing much more about this in the coming weeks and months still ahead, cnbc les moonves staying sintle on the allegations at the earnings call yesterday. and tom rogers weighs in 0 on the future of cnbc duncan just protected his family with a $500,000 life insurance policy. how much do you think it cost him? $100 a month? $75? $50? actually, duncan got his $500,000 for under $28 a month. less than a dollar a day. his secret? selectquote.

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good morning, everyone i'm sue herera here's your cnbc news update at this hour. two bombers attacking a shiite mosque following friday prayers, killing 25 people and seriously injuring many more no one immediately has claimed responsibility china's foreign minister meeting with his north korean counterpart at the asean summit in singapore expected to meet with the north koreans and to pressure kim jong-un to destroy its nuclear arsenal. and calling for day of democracy rejecting the results in which the victor was declared the victor

chamisa says he will challenge the results. back here, tsa closing the possibility of closing screening checkpoints at some of the smallest airports. luggage would be screened at larger airports. he called it a cost cutting move but that proposal is being met with criticism back down to "squawk alley," carl, i will send it back to you. thank you very much. european markets closing down finishing the trading week in positive territory tech stocks led higher following the u.s. and bonds rose government tensions of fears of fresh elections, the move comes amidst budget discussions in which the economist minister is receiving pressure about spending and the budget debate from carney saying the u.s. dropping out of the eu is uncomfortably high and send the pound lower against the dollar recovering a bit but barely hovering at 130

the royal bank of scotland will issue its first dividend in 10 years. it had been mired with the u.s. department of justice over the sale of nbs and the crisis you see the shares up 3% stocks down 20% over the past five years >> speaking of how long recovery has been for many. ceo les moonves staying mum about sexual misconduct allegations during last night's cnbc earnings call despite the silence the controversy could drastically impact the company's future. join us former tivo ceo, tom rogers, now executive chairman at wind view and cnbc contributor. and angela boorstin is with us i know you were on the call last night. despite an earnings feed and up guidance, is this really because they didn't answer any questions

about these investigations >> it really seems to be because of the uncertainty about two major issues really hanging over cnbc stock one is what's going to happen in terms of these allegations of ceo les moonves and the investigation under way and what sort of outcome is under way and what that could mean for cbs's leadership and national amusement controls 80% of cbs voting shares and there's a battle between them and cbs whether or not among other things cbs should be pushed to recombine with viacom. a lot of questions out there at the beginning of the call, cbs is head of investor relations and would not talk about anything because of pending litigation you look at analyst's notes today while enthusiastic about the company's growth they still see this uncertainty problematic. >> we had reports from the "l.a.

times" the company knew about the allegations months ago, a tweet from "the hollywood reporter" that another report is due in the next couple of weeks. is the board handling this the right way? >> the board got in there with mary jo white, the first class white collar investigative team. they will do a report. part of it is what did they know and when did they know it? you can't expect the management team to comment on that. of course, the lawyers told them to keep their mouths shut. i would have expected them to say something about something they were very free to talk about. that is the attack on the press and their brand of news in particular and total silence on that i find that somewhat more disturbing because lawyers certainly didn't tell them to keep their mouth shut on that. i think it deserves far more recognition than the silence that it got.

>> julia, i know you reported this earlier today most of the board is allied with moonves and probably a key reason he's been able to pick this fight with controlling hair shareholder national amusement are they conflicted? >> if you look at the breakdown. three aligned and four supported les moonves in his battle with national amusement and while they're doing this investigation moonves won't be involved and managed by the board and they have hired these two law firms. i think there will be a lot of scrutiny and focus making sure the two law firms and investigations done independently and not influenced by the board >> hey, tom, all of the commentary out of the side today has very little to add about the leadership, as they put it and uncertainty over leadership. they will go back to all access subs hitting $8 million in '19,

the unbelievable upside, as moonves put it on sports betting. we only have a few states online so far how much can the street ignore some of these encouraging internals while this is going on >> i don't think they're ignoring them. they're important things to point outbecause cnbc has really positioned itself to outperform what a broadcast network facing the kind of headwinds the traditional media is facing should perform les deserves and enormous amount of credit for that positioning when i was president of nbc cable and repositioning became an important thing because rules no longer dictated broadcast stations had to be carried by cable and set it up for negotiation, cbs was in tatters, they had no way to deal with it.

les has been able to drive phenomenal growth with cable operators over the carriage of cbs. ironically, cbs is better positioned because it has fewer cable networks what's going on, cable networks, the issue with viacom, are being dropped as cord cutting continues and the only savior, skinny bundles that have fewer channels in them and viacom for the most part is not being picked up by that. cbs by virtue of not having cable channels has been able to avoid that and transmidpoint growth not only on the back growth of the consent and still have access. the hangover, is a viacom merger going to happen. i think cbs stock would be performing terrifically well with the les question or not, if viacom was an overhang you have the key kids networks so much the value of that company declining in ratings 28%

year-over-year you have the cable channels being dropped. >> right you're obviously not of the mind that paramowpt unt a gem being buffed a little bit in recent months >> i think there's a story there. but it won't overcome the massive rift in the viacom cable network. and there is the issue whether les is there or not, whether the lawsuit is won or not, national amusement will really be in a position to force a new independent committee to be organized and a new independent committee to come out in a way that on a theory of scale, this is a good thing for cnbc shareholders scale matters of course in this world but at what cost there is a huge cost in the terms of drag of cbs the risk of national amusement forcing that opens up such big

liability i'm still very dubious no matter how these other issues turn out that that merger will come about >> yeah. a lot of questions not a lot of answers yet great to get your insight. tom rogers and our own julia boorstin, thank you both >> thank you when we come back, chairman ed is with us. interesting stuff today. plus how spct'nahas first ever shareholder meeting was too much like a disappearing message on its platform we'll explain. he kept ling my name with an 'i' but it's bryan with a 'y.' yeah, since birth. that drives me crazy. yes. it's on all your email. yes. they should know this? yeah. the guy was my brother-in-law. that's ridiculous. well, i happen to know some people. do they listen? what? they're amazing listeners. nice. guidance from professionals who take their time to get to know you.

here's what's coming up on the "halftime" report the top of the hour another sector where gains have been more glamorous lately, healthcare plus the call of the day sparking debate, is it time to go small gore home and jonhn will reveal what the markets say is prime for a breakthrough >> we'll look forward to it. snapchat holding its first shareholder meeting yesterday, just like the average snap, meeting was quick, taking a total of 2:46. look at snap in 2017, closed that day $24 per share, now shading shy of 13 although it is up 1% today for what that's

worth. it really, carl, speaks to the fact this is a company controlled by its founder and apparently can hold a three minute shareholder meeting know it's efficiency when others are zigging, evan is zagging, know what i mean? dow up 70. lets get to rick hi >> thank you i'd like to welcome my employment expert, ed lazear thanks for joining me on this friday >> great to be with you, thank you. >> i want your take on what was reported today on the jobs front. i want to point out a couple things i want you to highlight when i look at the data today, 157 was light, we had 59,000 and two months worth of revisions, 37,000 manufacturing jobs i believe is the best in quite a while. really pops out. august of '17, i believe one of your favorite numbers, the employment population ratio

at 60.5, best since 2009 the negatives, the inflation rate seems to be running higher than wages and to switch gears a bit, the household survey shows part-timers up 453,000 this month to over 8 million, a cycle high after listening to all of that, tell me your take on these numbers? >> i basically agree with you. you put it in terms of the revision i think of it in terms of a slightly different number, essentially saying the same thing. i always average the last three months, so the last three months number is 224. you look at that number compared to population growth and what that would project, population growth says 135. we're still growing and still in recovery mode. things still look good you mentioned manufacturing, i think that's a good sign basically, we're on track. the other thing positive in this month is that the employment

rate, you know, i always like to look at the employment rate, the ratio of people working to the number of people in the working age population that number is up to 60.5. so we're starting to get close to where we think we may actually be close to full employment i would say we've got another half a percentage point to go. there are people out there, as you always point out, we can bring back into the labor force but we're getting close. on the wage front, absolutely, that's right the disappointing news, not just in today's report, really been for a long time now is that if we were at full employment, we'd expect to see a bit more wage growth than we have right now. we don't have that one thing is that productivity will likely be up for the second quarter. we know productivity with a bit of a lag but productivity is a close predictor of compensation growth we can hope for some gains in

the future >> try to divine the following for me we see the employment cross-index recently >> yep >> it shows private wages and salaries were up 2.95 year-over-year and this report, of course, they were at 2.7. is there a lag is one number more accurate? now all of a sudden if i benchmark that against 2.99 cpi year-over-year, it looks a little bit better. >> that's right, rick. there are a couple of reasons why it difference. obviously, if you have different numbers, part of this is random variations for month to month or even year-to-year. the other thing, when you're looking at employment cost, you're taking into account things not necessarily in the wage index, healthcare benefits and other kinds of costs as well if those are rising more rapidly than wages you will get some differences in the two indexes i think overall what you're pointing out is right. the picture is just fine i listened to you this morning,

i know you basically said you think we're still on track i pretty much agree with you i think we are on track. it's a strong economy right now. labor market is still strong, really, nothing to be worried about except i would like to see wages go up. >> when the data comes out, i don't get to comb through all the minutia. kayla did a great job to do that because she pointed out every e-mail i've gotten since 8:30 eastern, the toys r us distortion and other seasonalities never seem to get it right based on school vacations and what not your final thought weighing in on that. >> absolutely. there's a lot of variation in the numbers. part of it is seasonality. part is measurement error. the monthly variation, average variation in measurement error is 75,000 jobs when you get something like toys 'r us, which is a pretty big blip, that will have a

significant effect >> steve liesman brought that up i have to give steve credit today. he talks ability there's a lot of sway in these numbers with regard to accuracy and revision. ed lazear, thank you so much have a great weekend carl, back to you. >> thank you very much rick santelli. >> from mark zuckerberg to the bezos fashion and what it can tell us about him in a moment. you always pay your insurance on time. tap one little bumper and up go your rates. what good is your insurance if you get punished for using it?

news flash: nobody's perfect. for drivers with accident forgiveness, liberty mutual won't raise your rates due to your first accident. switch and you could save $782 on home and auto insurance. call for a free quote today. liberty mutual insurance. ♪ liberty. liberty. liberty. liberty. ♪ apple for the first time in history, the company is worth $1 trillion >> the company will generate $60 billion in free cash flow this year >> tesla rallying on track for the best day since november of 2015 >> i think this company can be highly profitable and start generating a lot o

jeff bay now the hitch rest man in the world has been changing his image this accord tog a fashion krit i guess. his style icon, unlike his fellow entrepreneurs who have enshrined the dress down uniform and equated it with life on the line, mr. bezos has a facility for dressing up. vanessa joins us this morning. talking during the break about when we think this evolution began for him. been a while >> it's been a stealthy creep over the last six years. i think started around 2012 when amazon became interested in fashion. when they sponsored the met gala when he stood at the top of the steps with anna wintour and they became articulate about their ambitiouses a ambitions in the area.

>> i was at the space symposium in colorado springs l.a. year. jeff bezos showed up bomber jacket. aif ya aifuaters, boots, tailored jeans and i think everybody was like whoa, this is very cool. >> i think certainly when blue orgin became his kind of mix, giant project and he joined instagram in 2017 and started posting these pictures next to the space capsule on top of the windmill at the wind farm. that became a kind of obvious association and he really has adopted the uniform. he's cool. >> sort of the way to contrast it is back in '90s when amazon became a household name. it was about billowy dress shirts >> pleated pants oversized jackets and snaps.

>> yobs famousry wore black turtle necks because it minimized the time he had to think about clothes, but you talk about musk's velvet the zuckerberg hoodie. >> i think clearly the model up to now had to be a tech titan was created and defined by steve jobs that you wear the simplest uniform. you focus on your product, your genius and your creation and that has been the go to idea of how you sell that image. zuckerberg, gray t-shirt and jeans, and jeff has given us a dpimpbt option.

>> they become a public ceo. especially when you're the richest man in the world, you know everyone is going to be look iing at you thinking about you, analyzing your every move and quois chois because it reflects on the business you have built. the success that you have. you can either embrace that and use it to your own ends, or you can hide from it and he's made a different choice >> you think too corny to call a best dressed sort of iconic silicon valley figure. if not, would he be it >> geek wire called him best dressed in 2015 when they had the meeting with the chinese president. had all the tech titans there. tim cook was there and zuckerberg was there they all wore suits and they said jeff bezos was the best dressed. >> and you would go along with

that >> at that time. >> what about now? >> i think he's alternative best dressed. >> are there stylists who focus on dressing ceos >> it's a business and there are plenty in silicon valley i have no idea if he has his own stylist. the close are getting more fitted >> and they hang well. >> very well >> very closely. >> he's gone to the gym. a great piece. got a lot of feedback. thank you. >> thanks for having me. >> still to come, the d"t dly ow" ke on apple's 1 trillion dll milestone back after this.

one trillion dollars that's it, folk, apple has won capitalism wrap it up the it's over. i'm going to be honest i don't know how they made a trillion dollars because i saw this headline on my iphone that can't be write. sorry on my mac book even when i used excel on my ipad, it seemed so unlikely. because i was listening to a podcast and my apple watch told

me i happen a meet l we'll never know >> that was trevor noah talking about apple making a trillion. data trek has a great list of lessons of that mark a couple of them are one, you don't need a 20 pe to get to a trillion don't need a high valuation. the others that premium products still matter if r they were going to chase units like samsung and be the biggest smart phone make ner the world, they'd cater more to the low end. >> that seems to be a key from the results we saw this week even if you're not shipping as many smart phones, the fact they can charge more has become a key part of the story. >> one note here in addition to the squawk on the skreet and the sidewalk alley family. our steen yor producer has given birth to her second daughter martha elizabeth will be going by betty our congratulations to the happy

parents. we mmiss her, but that is one gorgeous photo >> beautiful baby girl she joins her sister we're really happy for her >> obviously with the jobs number out, a lot of the news of the week is probably over, but we'll get some count later on today and watch for the fallout regarding not just the jobs number, but some of these trade headlines. to the judge and the half. >> welcome to the halftime report i'm scott wapner our top trade this hour, the greatest trade almost no one is talking about. it is health care and it's been on fire. the question is now is it too late to get in with us today to debate that, joe, steve, jim and michael farr, the president of farr, miller and washington. we begin today with the markets. stocks are mostly higher following the jobs report. our friday focus is on the red hot health care