>> i like intel's calendar into the fall >> mike? >> i also like being on the calendar >> and tim this is a smart show it was great to be here and i hope i'm invited back. >> that does it for us here on options action, don't go anywhere "mad money" starts right now.mow >> my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. mad money starts now hey, i'm cramer. welcome to "mad money. my job is not just to entertain but educate and teach you. so call me at 1-800-743-cnbc tweet me @jimcramer. one thing remains true if you put up better than expected numbers, your stock

will go higher it's worth remembering, because as i scan the last few weeks of earnings, i keep coming back to stocks that soared because analyst, investor were just too pessimistic too political. which is the say thime thing the days whos ha the capacity to deliver more upside surprises? monday, really interesting company i don't talk about, $2 billion company named five borough animal health. we excluded the humanization of livestock because no one i know is humanizing them except for me, farmer phase they make medical products geared towards livestock but also oddly unrelated chemicals, like everything tied to animals, the stock's up huge for the year i don't know a lot of people who have pet chickens. i did have once a pet cow named ambush who loved hostess

doughnuts. tuesday morning brings us a couple stocks. bj's wholesale and best buy. everyone thought best buy would be crushed by amazon they were wrong. as electronics keep getting bigger and more sophisticated, you need a human to help explain and install it i started liking this two years ago at roughly half the levels the best buy was the only place to turn. i think it's a great company bj's wholesale is not that great a company at least compared to my beloved cost c ed cost-co. i realized bj's had just come public and they wouldn't do it if they didn't believe they could put up some darn good numbers. so yes and yes, all right? this week, tiffany, which has been a fabulous winner year to date, got hit with an important downgrade. stock's been roaring on the strength of the terrific new ceo. despite the downturn, the down

wind, when the upscale jewelry chain reports tuesday morning, i think i want to go against the june gra downgrade. i think it's a crowd pleaser maybe buy some before, buy some after. these guys are good. heinous celestial. in the organic natural food space. now, i told you to avoid it when some accounting irregularities surfaced because of a locng standing rule we have, which means sell, no matter what. now growth back in what seems like a convoluted set of brands, even though they've been cleared from any accounting problems by now. lots of companies have caught up to hain on the natural side. i say stay tuned my colleague laughs because i talk about this. it's hard to laugh after the

hard-nosed ceo of constellation brands made a $4 billion additional investment in canopy growth, taking his company's stake in the huge canadian operation up to 38%. he's already up a lot on the investment now, when it comes to marijuana, the speculative juices runeth over that's brought another canadian pot plate to the floor while the utilization in canada -- it comes out in october, by the way -- is a huge deal i don't believe there's another constellation lurking. let's see what they say. i'd rather ring the reblgister this one wednesday morning, we hear from digs sporting goods. if you extrapolate from what cramer fave kohl's had to say, then you have to own dick's going into the quarter i think i'd have to work very hard to not blow away the numbers. even when you know that, it still helps the stock, everyone

may know it's supposed to be good stock's going higher two of my favorite companies report sales force and pbh both shared excellent results. we had a decent number going into the quarter i find it hard to believe they're all baseless i've been telling members of the club it's not too late to buy some sales force same goes for pvh. so many retailers are on fire, you have to figure they will put up darn good numbers thursday's so jammed, i wish some companies would just report friday when there's nothing at all happening. so -- well, here goes. it's not going to be easy getting all these in there's the battle of the dollar trees. i mean dollar stores dollar tree and dollar general really going at each other a lot of people thought these companies would be hurt by the tariffs because so much of their stuff comes from the people's republic but they haven't. dollar general is knocking the cover off the ball

i mean, a huge believer in the latter i'm very skeptical of where i actually like to shop. i've got a couple good dollar trees but it's dollar general that's executing bere ining betr then burlington. i know you're tempted to think it can't keep going up i think it can you have to go to one of the locations to see with your own eyes mine in brooklayn is packed you know what i'm warming up to, it's signet jewelers yes, better go to jared and all that stuff it's new management. i bet the ceo gives you a good quarter, more importantly, i bet you she gives you an excellent holiday forecast look, they can't all be winners. i bet we're going to get a hideous quarter from campbell's soup now has a tortured balanced sheet to go with its slow sales. there are many vultures circling who believe the company is going

to put its stock up for sale even if they do sell, you won't make any money if the stock keeps sinking while you wait for a deal after the close, i got not one, not two, not three but four names i like ultra, yes, ulta beauty which is fantastic. and su uora. the bears are worried about some of the tariffs on their makeup i think it will do quite well. by the way, the more trouble jcpenney gets in, the better it is for ulta because penny has a ton of sephora's in its stores and that's ulta's biggest competitor lululemon is doing great maybe the stock will end up having run too much going into the quart ir if lulu goes down, this isn't a go to name on weakness it's such a strong story the software -- their software helps combine all cloud needs on

one converged platform they compete with the m ware who some people think -- i think it's fine. finally, what's not to like about zuora. the company gives enterprises the tools they need to set up their own subscription services. the real deal. i bet they report a blowout. bottom line, it's an odd week. ridiculously busy for the end of summer there are consumer names, plenty of consumer names reporting. so far, very few of those have turned out to be losers. let's go to ross in louisiana. ross >> boo ya. >> boo ya. >> it seems recent bad news has not facted the market negatively as some would think. with very real political issues coming out and the possible change of leadership in congress, do you think this could change is this a good time to move money from larger cap stock that move with the news and the smaller cap stock in the russell

2,000 that doesn't move that much >> i just did a seminar where we talked about the industrials and whether you should exit them because of political problems. we both agreed the fundamentals are too strong i want you to invest in fundamentals i say stay where you are next week is a busy one. lots of consumer names reporting. bet there's going to be a lot more winners than there are losers so stick with cramer. have a question, tweet cramer, #madtweets send an e-mail to madmone madmoney @cnbc.com miss something, head to madmoney.cnbc.com.

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tonight we're offering the best of the best technical analysis now, let's work on something that's been the best chart work on the show. examining ceilings for the best places to exit or sell you're betting from the moment you buy them that they're going to go higher i know it's a pretty simple concept. how often do you do fundamental work on a company? trying to figure out whether it's the right decision to pull the trigger because your homework is finished then it's a terrible time and you're buying oblivious to the stock. maybe it's not the right moment. if after all the work i've done

on the off the chart segments, i say you're being short sighted if you don't look how the stock looks technically. before you put the buy order, it's not just the right time since you've done the homework i consider looking at the chart of the stock you like as part of the homework sometimes finding bottoms after long declines can be lucrative let's go back to the bottom of 2009 i had a sense the decline velocity was lessening i heard the late great mark haynes make his bottom call based on his feeling i know my friend who writes with me sometimes noted as being an aggressive bear had turned pronouncely positive he was saying a generational bottom i was still skittish about picking any individual stock to recommend to you i was looking for a situation that seems about as bulletproof as i could find. i came up with at&t, the phone

company. it had so much going for it. you got to go back in the way back machine here. including a smashing rollout of the apple iphone had an outside dividend. the yield was much higher than just about any stock in the dow. the dividend was safely back still, though, the stock kept plunging every time i thought it might have firm footing. i had done my research, thought it was time to buy no i decided the last level might be like. it's best to check with the charter. i put in four. they all agreed. and was definitely worth considering for an investment. remember, they didn't care at all about the fundamentals so take a look at what attracted them take a look at this chart. first, all four technicians agreed that at&t established what is known as a climax low at

21 back in the tsunami of selling that was this period, okay you have to understand we're at one of these moments that was just so hideous. you can see the big lift in stock. and then, well, let's just -- i don't want to give away the story. that's where lots of sellers capitulated. right here but buyers had started to step up to create a base, okay. see the extended base. or floor the stock at that level. the sum of all the transactions during that period had expanded to a level far in excess of a normal period's trading. that's a sign that the sellers had exhausted themselves the volume levels showed most of the big floor managers who wanted out of the stock, they had fled it. buyers stepped up to meet the supply think about this until you got the climax, there were so many sellers banders that they knocked the stock down with their own selling

as long as sellers overwhelmed buyers with their dumping, no base can form. bad time to buy. a climax is the sign those potential sellers who had been holding on for some time are finally giving up en masse they give up remember, technicians don't care where that might be the case they're just monitoring pricing and volume when they see volume gets larger but the stock doesn't go down, that means the stock has found its floor so it's now time to buy. that's where the buyers are at least equal to the sellers and their power to determine the direction of the stock and that's a form of equilibrium okay, that's the base. that's going to happen when a stock takes out resistance overhead, okay to examine the possibilities of the stock, the technicians don't just look at the closing price and graph it against the previous close they don't just look and says that looks good. no that's not helpful because it doesn't yield a true picture. instead they use what is known

as a moving average. to better represent the action in the stock's price movements a moving average is formed by take the closing prices of the stock over a period of time and adding those prices up and dividing those prices by the days and particular measured period we're doing everything tonight i'm breaking it down for example, you can measure a moving average over a ten-day period by adding up ten days worth of closing prices. plotting the graph each day you add in the new closing. you drop off the earliest to get the sum. the four technicians i checked in with for at&t, they used a longer-term view they noticed even though at&t found a floor at the $21 level, if the stock had repeatedly bounced off of, it kept failing, meaning it couldn't get through, failing to move up above the 200 day moving average. they'd all done the same amount of work. that's what they looked at that created what looked to be a

ceiling. the 200-day moving average there's nothing they can do. every time they got there, the stock was capped then at least at&t cracked through the ceiling of resistance and that's the $200 day moving average that was the signal. the old roof became a new floor. here's your new floor, 200 day it would create the possibility of a new floor then the stock would come back and test that floor and it held. this pattern emboldened buyers it recognizes the stock didn't break that newfound base it didn't go back to where that climax low was it held. looking back at the beautiful bottoming that we see here with at at&t, it now seems like child's play, doesn't it yes, of course yet at that moment, it was anything but easy because at the same time these technical analysts were saying the bottom's in and it was time to buy. the fundamental analysts, they were scared out of their wits.

they were all scared to death right here some were even worrying about pension obligations that could cause the difl denividend to be slashed. it scared the heck out of me remember the people in the stock for the dividend that base gave the stock a launching pad to blast off an almost straight line into the 30s. so here's the bottom line. when you see this kind of reliable pattern as at&t demonstrated, despite what the fundamental analysts might be saying, you have to use the discipline to pull the trigger and take advantage of a fabulous buying opportunity that might otherwise be overlooked after the market takes a real shellacking. never took it out. way up after the break, i'll try to make you more money.

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that's confident. but it's not kayak confident. kayak searches hundreds of travel and airline sites to find the best flight for me. so i'm more than confident. how's your family? kayak. search one and done. welcome back the next crucial theme for technicians whether a stock is overbought and ripe for pullback or oversold and ready for a bounce you determine whether a stock is overbought or oversold by charting the ratio of higher closes also known as the relative strength index. a momentum oscillate they're measures the direction a stock is going and the velocity of the move we like to match the relevant strength of an individual stock to something else. perhaps the relevant strengtho its sector or maybe that of a larger index.

we measure the price action historically we're looking for anomalies where strength ends out. perhaps a momentum switch that we wouldn't know if we just read the research on the stock. for relative strength, i turn to bob lane and tim collins both of whom have done work on this ns f time some use shorter periods of time to get a beat on the relative strength of the stocks they're looking for any pattern that reverses the action of the previous period because that's a sign a breakout might be upon us they love strong relative strength situations. but they also like buys after pullbacks they care about bases. typically overbought stocks, ones with many buyers, tend to snap back if they've gotten too far away from their longer-term

trend line the inverse can be true too. you should expect a snapback because it's technically oversold you hear me use these terms. we see these patterns constantly these are terrific action points if you're debating buying a stock after you've done all the research and you find a stock is overbought, i usually tell you to wait for a pullback that almost always comes that's because lyon collins has done enough chart work to know the vast majority of stocks overshoot directions retracing isn't necessarily negative charting is tricky periodically, some stocks are so strong they break through all theaultrall traditional measurement periods. they defy the notion of the pull of the equi lib reyum line

and come crashing down from. when you spot highly unusual moves, you know what, you may have to strap yourself in to get a real moon shot take a look. this is rare when it happens, it's big money. we saw it occur in july of 2009. as fitzpatrick pointed out to me, using the oscillator that's another momentum indicator that helps spot a bottom the summer the stock of las vegas sands, one of the largest casino companies, not that it mattered, had to be repeatedly stalled at the ten buck level. falling every time it hit. boom, boom, boom you know, just not working but when the bulls finally broke out of the corral, there was no stopping them. the stock gained strength after it pushed through. that's a very rare pattern you see this thing it just stayed overbought. which told you good things were going to be ahead. it never retreats as you would

expected buyers wouldn't quit despite the stock being overbought that's a sign the strongest kind of positive move in the book might be taking place. at any given time, i expect a pullback but no, you had a giant long-term overbought stock proceeded to go from $10 to $48 pretty much in a straight line with no substantive pullback to speak of an overbought condition that can stay overbought is a golden opportunity for a huge move. remember, i like to marry the fundamentals with the chart so i'm not too dependent on the pictorials what was happening underneath this chart that's when the chief locusts of profit for las vegas sands went to macaw it changed lvs into an international powerhouse it might as well have been named macaw sands.

the wall street analysts were still dazed we had such a horrendous decline to begin with the charters were thinking there's buyers lunching. volume's another key tool. they use that to spot pivots we say volume is a lie detector. telling us whether a move is for real or not. when there's a small move, the technicians ignore it. when there's a small move on heavy volume, the dhachart is drilled down laser-like. to see if it's infinitely more tradeable. meaning large money managers are beginning to accumulate stock in an aggressive way. or distribution. that's a cinnamon for selling of a stock. theymeasure these moves by something called an accumulation distribution like. when the calculation accumulation line is arcane involving -- i know it is. charting of whether a stock closes higher on greater volume or any given day versus lower and low volume, any brokerage

house will offer you the charting on their website. i care about it because it can go against the grain of conventional thinking about stock. that's why i love charts so much we saw them being right in mon san monsanto i didn't care for the storm at the time i didn't like gmos tim collins saw it another way he said the accumulation distribution line showed that while the stock had down days, at the we they were on light days. that's a sign more money was flowing in than out of it. collins noticed such a consistent persistent accumulation or buying pattern versus the distribution or selling pattern convinced him that large funds were building positions in the stock long term not for a quick move turns out what i didn't see, what i was so confusioned about

was that monsanto's stock correlated with the price of corn which was going higher back then because of new ethanol i was worried about a shortfall and wasn't thinking big picture. but the chart showed you big picture! the work of collins told you not to fear. it was showing you that something bigger was developing. he was dead right. a stock turned out to be a big winner when corn shot up, taking monsanto's stock and its earnings up with it. the big boys knew the relationship with corn and monsanto's business. you were able to piggy back off their research which isolated the real underlying strength of the stock. i got smoked he saw it. bottom line, we need to look at lots of different indicators to spot big news.

overbought, oversold levels. powerful moves can and often do allude those who are only focused on the underlying companies. and not the action of the stocks themselves let's go to dan in illinois please dan. >> caller: cramer, thank you for demystifying the market and helping us -- make it accessible >> that's what i want. i want everybody to understand their money. that's my goal how can i help >> thank you >> if i start with a company i like and the stock keeps going up, the most it comes down is maybe 2, 2.5%, how can i get a more sizable stake >> someone says you missed it. cut off the downside, far more important than cutting off the upside if you bought a position in the stock and it just went higher and you didn't get any more, well, it's a trade and you got to take it i know people don't want to hear it but when you violate your

bases and pay up, i can show you for years and years and years from my childhood trust i have done the work, it is almost always a mistake chartists use different types of indicators to. big moves. that helps them stay ahead of the game and the fundamentals. >> then, are technicians like the charts you're not going to want to miss my take on the dynamic and got a burning question i'm taking your tweets tweet me @jimcramer, #madtweets. stay with cramer

we learned a lot about the key terms of tech analysis now let's look at the individual charts many of you find fascinating even as some of the patterns, they almost sound silly, as if they're mimicking letters or geometric shapes or even body parts. i learned not to ignore one of the most simple but by far the most reliable patterns the dreaded head and shoulders pattern! >> ahh >> ultimately took a giant bath in red ink because of that ill informed -- or can i say early buy? like to do mea culpas in the

show alcoa, make it less dependent on metal itself it announced it would split into two companies. take a look. a healthy run from the winter of 2010, right up until february of 2011 rising from $13. nice rise, right up to 17 as its earnings trajectory seemed to finally turn around. not long after the stock was 17, it took a dive back to 15. no reason i could discern. then it quickly reversed and went back down to 17 and it went to 18 on the eve of the quarterly report i thought the quarter, when it was announced, was a fine one, beating both the top and bottom lines. most of the time, that's all you can ask for. what worried me is after the initial positive reaction, the stock then dropped down to 16. 16 and change. on the news that that better than expected quarter. a few days later, there we go, it's back to 17. i felt almost vindicated, right? i mean, come on, now can

challenge that 18 level. so i went and bought more. i went and bought more, right there. could i have been more wrong i don't shrink so. that $17 dive represented on the chart as a point "a" and "b. then followed the runs to "c." back to 16, "d." finally 17, "e." you know what that is, that's a perfect head and shoulders pattern! yes, just like a human's head. that is it that is the most frightening pattern in the entire chart book alcoa traced it. just when i thought we were out of the woods what was happening aluminum quickly became a glut he could control his own company but not the price of a commodity itself still aluminum over the course of the next few years, was able to get alcoa

much less dependent on the commodity. but that was only after the completion of the brutal head and shoulders pattern. remember, again, mea culpa one of the things i admire about technicians is there intellectual consistency an inverse head and shoulders signals a real chance for glory. in 2013 a lot of people thought the economy was taking off and investors went to the food and drug stocks. caterpillar, united technologies, you know the kind of rotation, that kind is usually the death nell for stocks that typically go higher only when the economy's slowing. however, tim collins on an off the chart segment said, you know what, take a hard look at pfizer the world's largest pharmaceutical company would be the kind of company i would shun but if you take a look at this chart, you can see that pfizer

traced out a left shoulder as it rallied through the month of act and then started declining aggressively, okay, in november. the stock bottomed to form the head then in december caught a rally. then a pullback to create the right shoulder the key with this pattern is the neckline the line that connects the head to the two shoulders when a stock breaks out it tells a technician you're about to witness a big move pfizer's neckline was $25.80 collins predicted if it takes out that neckline it could be in for a monster run. i was confounded by this bullish reverse head and shoulders pattern. i didn't trust it one bit. i mean, come on, i'm the king of rotations. i knew it was a bad stock. collins said rotations you ought to close your eyes and buy the stock because something big was going on it was inconceivable sure enough, he was right, i was

wrong. the stock almost instantly jumped almost 10% after collins told me to buy it with both hands. soon after collins flagged this bullish reverse, right here, the reverse head and shoulders pattern, the huge truck spin off its animal health division it was a shocker into a new and publicly traded company. in a move that created $15 billion in value who knew the chart did. here's the bottom line patterns matter. when you see the pattern, head and shoulders patterns, sell, sell, sell at least some of it. when you see a reverse head and shoulders developing even if it makes no sense when it comes to which stock it's happening to, you got to consider buying some. that's how powerful these moves are. the chart work is vindicated far more often than the skeptics would ever think possible. stay with cramer you always pay your insurance on time.

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we run the gamut of technical training including the head and shoulder setups that often pressures big down and up moves. they aren't the only chart patterns that can be relied on to tell us the truth when the fundamentals give us little insight. we've seen it so often, it's been so reliable i use it to keep myself in stocks that otherwise i might have been turned off on or shaken out by. take the stock of cramer fave

dominos. we got behind it when it traded ten bucks. we're feeling pretty darn greedy when it traded up to the 30s some dubious sideways action it began to drift down on no new news i hate these kinds of situations on no new news why? because i'm paranoid enough to believe something might be happening and i don't know about it and other guys do when the analysts are split and the company isn't talking, that's when the techs are most needed so one of our absolute fast chartists. and asked for his help to see if the moment had come and gone here's what he sent us at the time when we reached out to him, the stock had just begun to drift back up. you know what, we would have blessed telling you to sell. thought the thrill might have been gone. take the big gains for our viewers. so tempting right there. uh-huh in fact, he said just the

opposite thatted an vance back up was a sign he needed all was well. that advance back up was a sign he needed all was well with that return back up to, say, 36, okay, dominos was trading out a perfect? cup and handle formation that's right a pattern we found as reliable as the head and shoulder a launching pad for a bigger move you caught didn'ting of the cup at 36 bucks. you caught the beginning of the cup at 36 bucks. i was nervous right there, all right? he told me not to be it climbed back to 36. then we got a 37 a little sidle to 37/38. that would be the beginning of a handle that almost always signals a much higher move it always goes like that very reliable. domino's received a double and then some from the base of the cup. earnings turned out -- it turned

out the stock was simply consolidating. this was positive action domino's, right there, they're embracing technology the web and the cell phone, facebook, eliminate order taker. let customers place orders directly via the net we would have left a mip mum of a double on the table. we would have left a minimum of a double on the table. monster bev ranl, i thought it couldn't go higher i needed a chartist to give me the skinny i kept hearing red bull competition was crippling monster. and there was a possibility of regulatory intervention into the energy drink business. always deadly. ed set me straight he said that for months the stock of monster was bouncing off its 100-day moving average every time it looked like it was going down, right, it rebounded. look at this rebound, rebound, rebound. at the said that monster was tracing out a series of triangles! also known as flag patterns.

where you get a flag ceiling of resistance and upper sloping floor. when the stock hits the new line, it punches through he said any time you get these formations which are just short-term consolidations, you do not have to worry about a stock running on empty matter of fact, you have to buy this thing with both hands every time stock at 49. proceeded to jump to 79. short sellers may have been less negative had they known about this pattern they were just worried about the government intervening ultimately teamed up with coca-cola in a deal that rocked the world and shows you energy drinks are here to stay. once again, i would have been shaken out of this stock's move if it weren't for pontsi and his chart hand holding take a look at this chart. colins identified this citigroup, everybody hated it in june 2010 where the lowest kept

getting lower. he loved this. this is known as a wedge pattern. collins finds it reliable as the pennant. he had success following the works of caroline. can't not mention her. here for the medieval italian -- that's enough to talk about. found in nature. you've heard of fibnachie patterns to examine when too many hedge funds are leaning the wrong way on a commodity veer in a different direction for success. the bottom line, techs and fundamentalists can coexist. i bet you make a lot more money than if you were blind to one or the other andcertainly to both back after the break imagine traveling hassle-free with your golf clubs.

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finding big moves and the meaning behind them. on twitter, what's trending can also tell you a lot. #madmoney tweets anyone? today, counting down some of your top tweets to see what's trending first up, a feel good tweet. thank you for all the good advice thanks to your books and hard work saving and investing. i retired at the age of 55 i want you to continue to own a lot of stocks. you're not going to get a lot of ink from other activitiesened other bonds and stocks co s comd my 19-year-old son wants to start saving for retirement. any advice unfortunately, it's boring as all get out. start with an s&p index fund just find one with low fees. once they've put $10,000 aside, then they can focus on individual stocks. them's the rules i'm not varying. next, shout-out from this one.

don't let the haters get to you. keep doing what you're doing, stay above their pettiness i get tired too and get a little angry and get a little feisty. what i like is that this is my little zone here, right? it's all nfl you come into my box, you're going to have to be tackled. i'm not looking the other way. next up. writes, you want new investors to max out on index funds before investing in sales stocks? max out 401k, okay to invest this show is incorrectly known as some sort of trading show where we don't like index funds. we're an investing show where we demand you be in index funds sorry for the misinterpretation by you last but not least, it says exciting to find the show at a young age. the guy is a genius with a lot of valuable information for free i only wish my mom and dad were still alive because then,

finally, they could say, hey, i told you, jimmy. stay with cramer go birds, man. i wish i were them therefore, i hate them i'm with stupid. makes stupid decision. stupid, stupid, stupid alerts -- wouldn't you like one from the market

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all right, i like to say there's always a bull market somewhere. right here on mad money. i'm jim cramer and i will see you next time. >> jim cramer, you're one of my heroes >> i look forward to your show every weeknight. >> thank you so much for helping beginning investors like me. >> when you talk about the market, i just believe that you're spot on. >> oh, i love it, thank you so much, every night we watch you i have learned and earned.

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