>> you won't want to miss the rest of jim's interview on "mad money" at 6:00 p.m. eastern time and catch the football after at 8:20 p.m. eastern time that does it for "closing bell." today. thanks to mike sara missed the last ten minutes or so. "fast money" begins right now. "fast money" starts right now live from the nasdaq marketsite overlooking new york city's times square. i'm melissa lee. the traders are tim seymour, and tonight on fast, cover your eyes bitcoin is crashing and there could be no end in sight to the carnage. we will explain. plus the problems piling up for tesla's elon musk. andrew lest and musk won't stop talking. he's his own worst enemy the chip stocks taking down the nasdaq for the second day in a row. this after morgan stanley warned about a tough couple of months

for the group. as these once high-flying tech stocks get flushed and the momentum stock the biggest risk. guy? >> i think imagine dragon, number one to leave with aerosmith the other night and imagine dragons. >> i don't know what the imagine dragons are. >> sure you do >> that's the music we led the show with number one, tim. >> thanks. >> get onboard and help me here. help me start this show. >> can you please -- back in may micron reports earnings, right great earnings report and what stuck was the $10 billion stock buyback in september and i said on that night and no longer would it be a cyclical business and this is a great sign for the company and they've made a turn. it was 47 to 60, basically giving the entire move back. i was clearly wrong in that assumption and maybe the demand isn't there and maybe these chinese tariffs which may or may not come is a bigger deal than the market gets the credit for.

>> 100% to hardware who may not be putting those chips in those devices. >> micron is a good example to talk about about what retaliation means in the trade war. >> micron makes the chips in the u.s. and this is a two-pronged sort of thing and when you talk about what the supply chain is and the computers and they go into servers and they go into smartphones. it's a two-way street here to me, what's really important about micron is this is the most cyclical company and i heard jim cramer trading at four times earnings that's for a reason and you don't buy it, because you think it's on the cusp of the cycle and if the cycle turns we know what happens at the end of 2014 to its lows in 2016, the stock sold off 75%. i think what's really important about these semi downgrades over the last couple of days. it's a combination of a lighter supply and a tighter supply and a little less demand and you put those things together and you don't want to own a stock that trades at four times earnings that's up 3,000% over the last couple of years. >> right you had a great call on it

>> the semis in general, and i give you credit, but you're right about the cycle. the cycle can last for quite some times and these have pulled back 30% >> the downside part of the cycle can last for a period of time we saw a massive shift down lower from the time it began to where it ended and i look at some of the names that have already been -- i don't want to have d risk. you can see a trading bounce here and it will fake the street out because i think there's more downside risk to go in those particular namesand i look at name like amd and it is trading, and i know people look at the move and say it's a crazy move higher there is a name where people are ultra focused and they're focused out to 2020 because of the market share steal that they'll get from intel that's a name you want to stick with >> as far as micron goes, i

think people have been concerned about broadband pricing and the bottom line is the memory manufacturers and they a lot more discipline and a rational approach to profitability and controlling market share i think people have been in the past tended to overreact in micron and that was the right thing to do in the past couple of cycles, but right here, i think micron is ultimately more of a commoditized stock with a heck of a lot of upside if you think the cycle is still with us semis peaked in march, though. so if you look at what's going on with semis it's not like this is suddenly a big pullback to relative to where we were, and by the way, there is a coincidence with that and the trade wars it's when we started to get into this >> i don't disagree with any of that what's different with this cycle now is semiconductors and memory chips are going to so many other products and you can say that's bullish because the typical cycle that we used to see with pcs was very, you could kind of time it out, 18 months and two years and that sort of thing

maybe there's broader distribution right now because there's more end market, but listen, here's the thing your point is a good one if you look at the smh, the semiconductor has been in a big, long pace and it's not made new highs and you throw that into some of the other groups. >> when did this really start and why did they peak so much in the rest of tech when this should be the long-term cycle. >> when you look at gm and it's a new 52-week low today. >> i kind of lump them all together and it just kind of feels weaker. >> look at names like seagate. >> they were the first names to start to roll over >> keep an eye on those names and that's a signal when you can start buying some of those names and those are two in particular that i'm watching. >> to dave's point, you buy the stocks on valuation a lot of times because you think it's

cheap. amd, on the other hand, it's been ridiculous for the last 30% of the move and the stock continues to go higher and sometimes higher valuations are -- >> and you get a different part of the spectrum here i would agree with that. in the semi land you have the exotic new areas of gaming and bitcoin and you buy them. >> what do we do about the broader markets? is this a tell in any way about technology. >> when you think about the broader market and the impact on the broader market and i look at today's trading action we saw on the desk there is a lot of pain and real selling we saw with these names. >> it wasn't like the semi states in particular >> is it isolated and a sign of something to come? >> the spill over effect could last for a little while. there's a lot of money made in this particular sector and i think the sector is scared here and we're starting to see it from activity on the desk. where does that money flow into? you can see it from pharma and

other sectors from the safety perspective, but i do think it will last for a little while. >> again, reminding people all week and for the last couple of week, you've been getting the ism numbers for the rest of the world where the export orders are low and you're getting followthrough and you printed a negative pmi in china and no one knows who that is and guess what it's major industrial parts of china and the tech component business is a global business so there's no question that these companies should be feeling some of the pain here, and i think it makes sense that we've actually seen this very uneasy trade as the rest of the world especially tech heavy taiwan, hong kong, china are getting crushed right now. >> you know what are also global businesses, where do they get all of the revenues and amazon and google and facebook. they used to be one of the most cyclical businesses and they have the tailwind of the massive secular trend toward online advertising and at some point if

there is a recession it will be the first time there will be a recession since facebook is a thing and you will see a slowdown in ad spend and you will see a deceleration in their sales and those are the sorts of things where a lot of investors were crowded in fang and they happened to go at the same time. >> acceleration in their spending which is the messes that we heard in washington. >> again, let's get political, but you have to ask yourself, a lot of people are pinned on the fact that they'll get something done with the chinese. ask yourself something now do you think the chinese are in a hurry to get in a trade deal with the unrest that we've seen. not a political thing. that's just fact >> i didn't think they would do anything, prethe elections in noef poef. >> . >> and it sounds like people are getting cautious >>. >> you know what's funny i look at my screens and i saw the dow jones industrial average

close up on the day. >> look at at&t. look at some of the staples. >> again -- even industrials, that's been the story of the week and you can make an argument that in this environment where people are very concerned on trade they'll continue to play that way. >> well, that means that you think the markets overall can go higher there are pockets of the market that will go higher and it's nothing systemic and not a shock. >> i don't think it's systemic and i don't think it's a shock i don't think the shock effect that will take the entire market to crazy lows. i think this will have a spillover effect and when there's blood and portfolios, people struggle with risk and risk has backed off a little bit. >> the set was overbought and transports continue to trade well and the markets are doing fine retail had a bit of a pullback today and i think of largely consumer discretion trades well, as it should and it's triple qs

that had the correct. >> what are earnings projects and look at amd, 2020, the streets are looking for 89 cents a share. >> why are we talking 2020 >> they're taking market share from intel >> the customer of amd. >> i get it. >> their back half of the year, their over mats are too high and that's what started this whole sell-off we're talking about what's going to turn the market right now think about that we could have been unloaded for earnings estimates into the backout of the year. >> and it's not about that at this point and no one's 100% for a reason. >> because expectations is they'll take significant market share from amd and the street is 89 cents and it could be $1.75 and put an average market

multiple, and it was trading at $9 seven months ago. >> our next guest says buy, and we are joined by scott wren senior equity strategist at wells fargo. a lot of yelling going on tonight? what's in the water here >> the technology, i have to ask you because we've seen a tough couple of days for the social media stocks we have a taiwan investor saying we'll have increased spend and we have the two companies, micron and klac at the city conference talking about oversupply in the market these are two major forces in the tech sector and yet you're saying buy every dip >> right now, melissa, if you think the global expansion is going to continue, you have to look at sectors that are going to participate and what we've done, and you look at some stats today, the tech sector index,

it's up 25% almost from the february lows and we've just coughed up 3% of that while the s&p's been up for about 10% over that period of time. i would argue, you look at this thing technically, you would expect some pullback you would expect a little less momentum and really, the tech sector index has not touched the 200-day moving average since june of 2016 that kind of time, it usually doesn't happen, it happens more frequently than that i would argue, the tech sector index is down 3% if it was down 2%, 3% or 5%, you might not even touch the 200-day moving average and you might be close. the tech sector still looks pretty good as does the s&p 500 as a whole. >> you talk about the expansion and right now, i think the global expansion is being held in question and we continue to

get these data points around the globe. at what point do you look at global indicators and say, you know what? maybe this has changed >> that is to me the biggest two risks that they have for the s&p 500 anyway and is the fed going to make the mistake which is a low probability and is global growth going to slow down. we obviously had a stumble here earlier in the year in terms of global growth, but they're confident that we're going see better news as we move into the end of the year. for me, that is a risk some of the data has looked pretty dicey in here and based on the research that we're doing, i think the market's a little more worried about that than what the actual result's going to be. >> nobody seems to be making a big deal emerging markets are down. david just said he didn't think it was systemic and at what

point would you consider about the points on a daily basis. where would it matter? >> i think there's less chance of a contagion this time, and you look at the -- and it cannot get up so i think that there's going to continue to be fears about that. we feel pretty good that we'll see 6.5% growth out of china and clearly, the market is worried about contagion. although we think there's less chance of that this time around than last time >> scott, thanks for joining us. >> scott, buy every dip. >> i think the point is you've covered this throughout the year >> we have the dollar index at 95 and a lot of people didn't think it would be here and you

look back 18 months and if you go back eight months ago it was at 90. it's moved higher and it's caused the trepidation in emerging markets and clearly the emerging market and that's the issue that people are concerned about whether there will be contagion or not i look around in the equity world and they're the only major indices that are up on the year. it's this massive flight to quality and you see it in the dollar >> at what point is that divergence, something that's extraordinary and you're at a rare event from the probability perspective and that means you have to have the correction, and i don't think that the rest of the world can trade straight down and european stocks, if you look at the feds which is with the top 50, and it's the relevant strength and oversold as we've been in months and again, we're back to the lows since 2016 so at some point that concerns me, dan, and i go to the data points because a lot of them are confident. >> just take one quick point

what we saw today is mild guideness guidance out of semis, because of spending you will see 25% of the s&p or -- excuse me, of the tech sector and they'll go flat and they'll just slow down here so what's the other thing that will accelerate them if you don't have global growth expanding to me. >> all right coming up, since tesla ceo elon musk sent his state funding secure that got the company in hot water. he hasn't stopped tweeting or blogging or talking. is he his own worst enemy? others are getting crushed and guy here is grabbing his favorite tote bag. he's got the whole crypto universe, and the crypto craze about to come to a screeching halt we are live from the nasdaq marketsite in times square chor"ft neqwt mu me asmoy es "right after this. intelligence, edge-to-edge covering virtually every part of your business.

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welcome back to "fast money. retail stocks have been on a tear and trading near all-time highs and not every name has participated in the mall madness. john is in the newsroom and is breaking down the news from the

haves and have notes hi, dom. melissa, it wasn't so long ago when they were proclaiming the death of traditional retail as the amazonification as its taken its toll, but over the course of the last couple of the years it's been a roller coaster there's been the retail haves and the have notes we took a look at the stocks that had the ticker xrt. it's an equally weighted group of retail names and we wanted to take a look at the stocks that have done better on, it is neck and neck with tech as the best performing s&p 500 sector in 2018 we're going to accentuate the positive and start with the relative winners which include a diverse set of participants with mid-scale department store chain kohl's which is up 50% so far this year tjx companies which owns tjx and marshall's is up 45% big box store target up around

37% and there's ulta beauty, up around 32% on the flip side of the coin, some of the underperformers, l brand, and victoria's secret and bed bath and body works. discount chain dollar tree has lost around 23%, and even walmart has had a pretty dramatic comeback since the lows earlier this year and even with that it's still down a couple of a percentiary to date. >> melissa, the stock pickers lack a heck of a lot better these days than the ones who pick the losers. >> sure do >> dom chu in the newsroom which should you shop, which should you drop? the guys over at the plasma are going on a mall madness shopping spree. >> i just learned this in my year mall madness was a board game when i was a kid we were playi

playing parcese. >> and tim did this the other day and i was mesmerized by it and i said tim, that's like espn draft stuff and i wonder if i can do it. well, i'll give it a shot 37 here i go. what am i buying and what am i putting on hold and letting it go for a while i'm going to buy the following strong guess what ulta beauty. i'll put it in my purchase list. the knee-jerk reaction was lower and the stock reversed and closed higher, held 200 a couple of times and 21 times forward earnings and not a ridiculous valuation given the growth i think it makes a move back toward all-time highs. what am i getting rid of of course, walmart walmart, the stock has been on a tear it has been on a tear and it's gone from 82 to 96 and 97 on valuation close to 20 times forward earnings and i think it's too rich and it pulls back and i've got it on my hanger what else am i buying? between the gap and l brands

you have to go l brands. first of all, we can play the gratuitous footage of victoria's secret and second of all, you know what? at a certain point, it becomes compelling on valuation and last quarter it wasn't a total disaster and on a valuation basis, so i'll take the shot there and gap, i'm hanging it up why? because i'm the least cool person in the world and i don't even shop at the gap so if i'm not shopping there, i don't know who is. back to you, mel >> just to clarify because the symbols might be confusing to some at home the hanger denotes putting it back on the rack because you don't like it. the bag means you're putting it into the bag and you're going to buy it guy likes ulta and guy does not like walmart and gap >> i can see guy shopping at victoria's secret, ultimately i think that's a great call. i think bath and bodyworks is a

great part of the business right now and we need to see comps at victoria's secret are better 9.1 dividend, and this is a very different underlying product, a broken, broken, and you wonder if they'll pay the dividend anymore. i like l brands and it's something that made the options action guy talk about and you need to figure out what the risk is and it's been in free fall. >> i can't speak to that dump, but i can speak to walmart they had the unexpected traffic growth and they've been investing and they had to do better to compete with the likes of amazon and to me, walmart from 90 to 100 and put back to 95 after results and i think this one is okay and he'll go back above 100 here. >> i just put it in my bag >> just chuck it in your bag >> he doesn't look that good on tv >> i like ulta it's been a great name and it's

been an anti-amazon story and i agree with guy walmart still has issues from the spending perspective and they've got to go. >> i think that walmart's not attractive. >> you would drop it >> i would drop it >> you would shop it >> if guy adami is not shopping at gap doesn't that make it cool >> i would think that it would be -- i thought he would say i shop at gap that's why it's not cool. >> that's what i thought, but anyway. >> can i do this the rest of the show >> great job >> hey, guy, you've got it down. you did it just as well as i did. >> good jobs, guy! >> gold star >> everybody gets a medal. still ahead, it's the nfl kickoff weekend, but it's also the esports fall kickoff with the tournament for one of the most controversial games, league of legends we'll talk to the team owner about all of the drama i'm melissa lee. you're watching "fast money" first on cnbc.

here's what's coming up on fast. >> crypto in turmoil as bit koi coi falls $1,000 in 24 hours is it fall into a black hole we'll explain. tesla's ceo elon musk just can't keep quiet from tweets to blog posts to wild e-mails. and you won't believe what he's chout to do next mu more "fast money" right after this

>> welcome back to "fast money." it's been nearly a month since elon musk brought shares down with a single tweet. he hasn't stopped talking or tweeting or blogging, sending

wild e-mails ever since and tonight he will appear on comedian joe rogan's podcast to talk about who knows what? he's feeling the heat from both shareholders and short sellers andrew lest filing a lawsuit today. it is clear the board can't seem to control him and there are no activists in sight and can anyone control elon musk and will he continue to be his own company's worst enemy. this is becoming a corporate governance issue >> at some point you start to then not believe anything he says and the company's had a number of operational outlooks that have not also really come true bottom line is elon musk is also everything to this company so this is the problem because this isn't a case where i think even if you brought in an operating ceo and left him as chairman and the dynamic visionary entrepreneur that he is, and i think people would be very disappointed and i think

elon does need to tone it down, and the irony is he seems to want to beef up all of his commenta commentary winning the heat on him. bottom line, the fundamental story, folks and the fundamentals don't support the valuation. >> say you believe in the fundamental story. say you believe in the vision of elon musk and say you believe every single target will be hit which is what oppenheimer will be hit and their quarter delivery will be met based on the data that was released say you believe that, so, you don't know what the guy's going to do and you don't know what the guy's going to say and you don't seem to think there is a muzzle >> i got an e-mail from audi today trying to sell me an e tron and it's an suv that has 250 miles. it's the point about real competition from the likes of the germans and audi, and mercedes is coming it's coming in 2019, and i think

we'll start seeing these things and these are companies that actually don't make cars in tents. >> is the margin going to be around that's the bigger question investors are waiting for. will the margin be there or not? he sort of guided the street to a 25% margin he needs to nail that, and if he doesn't all bets are off and i do think he's reckless and i wouldn't be buying the stock here i'd steer clear of it. >> the stock is down apparently short sellers like andrew lest, they're annoyed as well because the stock is down, ironically. >> he's got nobody on it in our business is it's okay to be wrong and not okay to stay wrong. it would beeline to 420 and it didn't happen. we said 280 is in the crosshairs and 280 is where it closed today. the reality is stocks don't give you that many opportunities to sort of bounce off these levels

and we've been here three or four times it leads me to believe that the path of least resistance is lower still. >> there's 244 and it traded down and early april. >> they're getting e-mails from audi and he's showing off >> and the full story of andrew left's lawsuit and be sure to head over to cnbc.com and crypto falling off a cliff and bitcoin plunges back below 6500, and the huge weekend in the sports world and the nfl season kicks off tonight and the first esports event of the fall takes place e is weekend and we'll givyou the details right after this ch? kayak compares hundreds of travel and airline sites so you can be confident you're getting the right flight at the best price. cheers! kayak. search one and done.

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welcome back to "fast money. it's been a total bloodbath with the plunge accelerating $1,000 in less than a day and it's fallen back toward 6,000 bob pisani is at the nits with the breakdown and what is behind this crypto chaos. bob? >> they're looking for good news bitcoin and other cryptocurrencies continue to draw going from 7300 to roughly 6900 yesterday before dropping another $500 to $64 pu00 thaft in late nf night trading there hasn't been good news for bitcoin in a while they'd been pinning their hopes for a rally and goldman would

come into the space to drive additional demand and second that a bitcoin etf might be approved by the sec. neither of those have happened yet and the lack those catalysts would likely make it difficult for bitcoin to much significantly in the short term. because there is no services or products offered demanddepends on increasing the number of bitcoin holders and the numbers of transactions and that's not happening to any appreciable extent the technical picture is horrible, as well. since the end of last year, bitcoin has seen a series of lower highs even as they've roughly held the 6,000 level as the lows for the year. even a business insider report that coin base has approached black rock for getting the crypto etf off the ground didn't move it off the ground and the coin base has held conversations with people at black rock's block chain working group. but that's a long way from any kind of partnership. black rock has expressed zero

interest from getting into the bitcoin business in the past and there's no indication, and goldman may be fudging on whether they may be getting into bitcoin. they have the recent reports that goldman would shelf it as, quote, fake news he didn't elaborate on exactly what he meant by that and try to get that clearer back to you, melissa >> bob pis annani at the nyse. it would be an exploration that would be evolving over time and that would seem to indicate there was never a timeframe and it would be too strong language in terms of what they said about exploring whether or not it would -- at this point, though i think you look at the space and it's not been great and there needs to be a catalyst to get it going and remember, as well the same investors are investing in crypto currencies and they're

investing in cannabis and right now cannabis is on fire and the amount of money that's flown into that space, and from $17 in an ipo and 95 bucks pulled back. it is a lot of retail flow and again, it's the same type of investor that's investing in cryptocurrency and i think once the caught lift happens, one the story, and i can see money going right back in and bitcoin in particular >> the assumption that's flowing out of one thing or another. >> i just think you actually have a decent amount of institutional interest in the cannabis space, and ultimately in bitcoin and crypto, there's nothing institutions can do here until there's a custody solution >> i hear what you're saying and no question in terms of the people that are focused and in terms of the emerging asset classes, absolutely. and i think the $6,000 level on

bitcoin, and this is the level we keep coming back to and you can make the argument that this has been the base and that technicals are holding up. >> i think really what's happened here is we got to this place where first of all, the concept and the exist earn reason for block chain makes a ton of sense and the practical usage for people outside of speculation just hasn't been there and without the ability to get the institutions in there, they'd be dead >> shares of visa surged 27% since january as one of the year's best performing dow stocks one trader betting the hot run is about to cool you hava. it was such a spike, and there was one trade that caught my eye and you've been all over this for more than a year, guy, but it seemed like they were buying, and when the stock was trading at $143.37 there was a buyer of the september 1, 43 puts and it was break even at 141.27, down 1.7%

and it looked like some very short-term protection below the 141 level here sfa for more options action, tomorrow, 5:30 eastern time. the nfl season officially kicking off tonight with the philadelphia eagles and the falcons going head to head and brian roberts with the parent company comcast. football isn't the only game in town this weekend. the league of legends happening on sunday. this is the first esports, vent of the season and if you think the nfl is drama, you haven't seen anything yet. we will talk to e thceo of the defending champ. much more ahead. see that's funny, i thought you traded options. i'm not really a wall street guy. what's the hesitation? eh, it just feels too complicated, you know? well sure, at first, but jj can help you with that. jj, will you break it down for this gentleman? hey, ian. you know, at td ameritrade, we can walk you through your options trades step by step until you're comfortable.

i could be up for that. that's taking options trading from wall st. to main st. hey guys, wanna play some pool? eh, i'm not really a pool guy. what's the hesitation? it's just complicated. step-by-step options trading support from td ameritrade

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and there's never been an easier way to get great advice. call today. a place for mom -- you know your family, we know senior living. together we'll make the right choice. welcome back to "fast money. aim amid the controversy even the president is tweeting about the nfl tonight. eric is outside lincoln financial field where the philadelphia eagles will be playing. hi, eric. >> that's right, melissa we are here in philadelphia and the kickoff starts in a couple of hours and a lot to talk about with the nfl and it's business this year. number one, you think of sports gambling and the supreme court this year allowing it to be more widespread throughout the nation just a couple of miles away and it's legal there and you can bet on your phone and bet on the internet that will change the way fans will act and it will mean more

money for the tv ratings and they've been down 17% the last two years and the league is trying to figure out a way to get those numbers back and not have it decline as much. >> we talked about the high school coach's, youth coaches and fewer kids are playing and fewer are watching they're doing e sports and video games and we'll talk about that later and that's been a big distraction and the real game and another thing to look at, nike, colin kaepernick, the national anthem, president trump and the midterm elections and that is a political controversy that goes way beyond the field and the nfl doesn't like it and the owners and the players were not able to come to a deal this off season and we'll see tonight do any players protest and what will that look like? it will be an interesting season >> it will be a great night at the very least thanks, eric, in philadelphia. >> eric has given us a good round up nike shares finished higher. do you feel better about what

nike has done? >> you didn't approve. >> i don't like companies to get political even though as far as i'm concerned nike has earned their stripes and they've been iconoclastic they've gone out of their way to make a point and they have a global following again, i would reiterate if people were writing about north america, the recovery in the stock was a reflection of north american sales >> if nike and the ads of how they survive the controversy, does that hurt the nfl or are we past that? >> i think what will help the nfl this year is the fact that people now gamble on games and when people have money on the line, i don't do it, but people are more apt to watch and disney with a $100 stock, the verdict came down to legalize gambling and we said that might be the lifeline that espn needs and it's 12%, 13% and viewership will be up based solely on the fact that people will be gambling legally on nfl games. >> you can watch the first nfl

game of the season tonight on nbc at 8:20 p.m. eastern time. millions of fans will tune into the nfl kickoff game tonight and more could be watching another set of games happening this weekend the first big e-sports event, and the north american league of legends finals will be taking place in oakland with the biggest teams set to duke it out on what fans of the game call the risk after a busy summer this is concerns owned by chinese tech giant and the publisher of league of legends has emerged on the company spending for e-sports. for more, bring the owner of the team that's defending the title. a big weekend for you, steve thanks for making the time for us >> of course, melissa. thank you for having me. >> how has the strategy changed as you go into this particular tournament being the reigning champions? how do you train differently how is the sponsorship different? how is the scrutiny different?

>> going into this event this weekend this is a stepping-stone to world so we ended up winning the first split of these two splits and so we're reigning champions from the spring and hopefully we can take this home and we'll be playing at the oakland arena which is right down the street we hope to bring home a championship and we'll actually be playing in korea for world, and riot spared no extent and they rented out a 40,000-person stadium to host the finals. >> there's some concern, that riot could be slashing its budget for the league. this is the most watched esports league in the world. viewership numbers are off the charts for this one. what does it tell you, if riot is slashing because it's not making any money and this is the most watched league out there, can esports survive? >> from my perspective and i think that riot is continuing to

invest in league of legends. i think that they've spent $100 million on production alone and they're becoming a little bit more thoughtful with regards to how they spend being with team liquid's perspective, we see the ecosystem where there's substantial revenue still being earned within the state and for sponsorship, was there a report done by new zoo for 2018 and it will be 900 million and close to home for team liquid, we're seeing 465% growth in 2018, and the sponsorships are healthy and the next thing is media rights and media rights have to do with the exclusive right to broadcast the league and there's plenty of interest in the space. you have twitch, youtube, twitter, facebook all vying for these rights caffeine, just a couple of days

ago in this new platform that just raised $185 million so you know, the ecosystem for media rights is healthy and i think in-game items. there's just such an interest to buy these skins in game, and i think for many of the fans out there, and the viewers that are familiar with fortnite and there are kids this christmas that will be asking for reeboks instead of typical presence. >> i was just looking at that newsy report this morning about the almost billion dollars forecasted for 2018 and the big part of that was sponsorship and the much smaller part was the media rights to broadcast and stream some of these games when you take a look out in terms of what this tournament means this weekend for your team when it comes to sponsorship, what's on the line can you give us an idea of how important that is to make it to the world's in korea and to actually have the team get there in terms of sponsorship?

what does that mean for your team >> yeah, i mean, our partners or our sponsor, they get greater visibility when we reach the pinnacle of the tournament that we participate in. the viewership associated with going world generates more eyeballs on team liquid. so partners that have purchase space on our jersey, and we're pulling that through the social platforms, we're getting better engagement and for our partners, we have a real vested interest and of course, there's a lot on the line in terms of the team liquid and we are consistently winning a lot of different e sports and we need to prove ourselves with league of legends this year. >> best of luck for you with team liquid and we appreciate your time. >> i a 10ed the finals last year and especially the league of legends. what we point out here is the

concurrent viewership they think their mid-season tournament was almost 20 million in terms of viewers and this is massive and again, they're owned by tencent. i would argue the center of gaming is in ash and it the tencent and it's cracking down, though they're krashging down although they're limiting licensing and they've had a big impact on the share price, but again, they bought riot games, and they're some of the best in the world. >> brian roberts in an exclusive interview. moments ago, you won't believe what he just said about media m and a. heel bring you those comments here on the nasdaq marketsite in times square much more "fast money" after this memory. the secret is an ingredient originally discovered...

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welcome back to fast money she sat down with comcast ceo brian roberts. >> we're looking for value opportunities and looking for strategic fits and we have a management team that likes to build shareholder value. so sometimes when we see something, we by definition, you're the high bidder at that moment and it takes a little while to convince people and you have to prove it, and i thin we've done that and nbc is the best acquisition we ever made. at the time we were a cable company and we saw content being more valuable over time, and now, of course, everyone wants to get into content and they're looking for what we bought eight years ago.

nine years ago so same thing, we think, can be true in international and it can be true in connectivity and broadband. our job is to be one step ahead and eventually come to the investors and try to make the case once we've got the goods to prove it >> so are we in for a flurry of media deals? of course, that comes as david faber reports that they could be coming to some sort of agreement which might free up cbs? terms of the media landscape >> you will see a continued relief rally on cbs. so i think this might be the all-clear sign for more deals to get done so yes, on valuation, a lot of these stocks are compelling at these levels. >> i agree, from a valuation basis they absolutely have become very compelling and netflix is the name that i stick with, and i think netflix will continue to work out content is king, and when we talk about acquisitions, acquisitions will be within the content realm. >> content is king are we throwing netflix in that

group? >> they make content they make content and they make cyber content. in other words, they'll slap together tv show in ten minutes based upon what people's viewing tastes are good for them. i know they won a couple of emmys and netflix being a distribution play and good land grab and they invested in content. it was the biggest investors in content. >> can i take a step back to where we were, and look at ea and it's down to the $35 million market cap, andwe think about the opportunity that we have, and esports getting away with the digital play and two dvds and that sort of thing i think the lower ea goes the more likely one of the big media companies buys out and especially when you think of disney and the way they can cross-promote. they did that with fortnite. >> and the overwatch and they

shared the finals. >> ahead of tonight's big nfl kickoff on nbc, you want to stick around for jim cramer's big show from philadelphia in the full interview with brian roberts. that all kicks off at the top of the hour up next, final trade ts professionally managed portfolios customized to help meet your financial goals. you'll know what you're invested in and how it's performing. so you can spend more time floating about on your inflatable swan. [ding]

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i am a buyer of pfizer. >> i don't like semis and i don't like usmc. >> big game saturday night twin cities line, and check it out, on the internet twitter and cbs will get you done. >> that does it for us stick from the canyons of wall street to the heights of broad street, from the opening bell to the liberty bell, when the road is long, you roll up your sleeves, you get to work and you run with the bulls in the city of brotherly love, you fly with the birds it's the countdown to kickoff and cramer is coming home from philadelphia "mad money" starts right now