>> mike? >> going to use a call spread risk reversal. >>a nathan >> think box could be interesting. >> all right that does it for us here on options action thank you very much for watching and seewatching. see you next back friday at 5:30 "mad money" is next. my mission is simple to make you money. i'm here to level the playing field for all investors. there is always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to make you some money. my job is not just to entertain but to educate and teach you so call me at 1-800-743-cnbc or tweet me @jimcramer. you'd think judging by all the crazy stories coming out of washington that president trump would be totally unpredictable, but not when it comes to trade

anymore. earlier this week, i came in here and i warned you if we got a strong employment number, the president would immediately start getting more aggressive with our trading partners, and the stock market would get slammed in response. i said it was a given. >> that was easy >> boom. we got it right on schedule. good jobs number threats after new tariffs against the chinese. and the averages tumbled dow closing off 79 points. dipping.22%. the nasdaq coming down more if it weren't for the bell. we found out the tariffs could really hit much closer to our portfolio home than we thought, and then the market went right back down. here is how the president put it i hate to do this, but there is another $267 billion ready to go on short notice if i end, end quote. hey, this is a big deal for you. it means there will be tariffs on more than 90% of the stuff we import from china.

he is going after everything, even some apple products, products like the apple watch. the air pods look, it's causing apple to lose nearly two bucks today and took down a lot of stocks too in the last half hour it means the low level talks we've been having with the chinese probably aren't going that well if they're going at all. [ buzzer ] look, trump's goals are pretty clear. this morning when i spoke to larry custody doe lokudlow, i a whether we press our advantage with china given that our stock market is doing a heck of a lot better than theirs s&p up 7%. the shanghai index down 18%. listen to his answer >> the president's is not to destroy the chinese economy. we're not trying to put them out of business. we're trying to get them to join the international trading nations world and be a citizen and abide by the rules for the first time in some 20 odd years.

and if they lower their barriers and leave us to our technology innovation, you'll see a ton of american exports which will shrink the trade deficit that's the point >> boy, them's fighting words, huh? and hey, if there was ever a time to negotiate for more favorable trade deals, it is right now. it makes sense that the president would look at today's terrific employment number and decide to up the ante with china. but most professional money managers are just plain terrified. they want business as usual. they worry that president trump and the chinese government will keep escalating and in the end we'll all be poorer for it i think that shows a real failure of imagination, but wall street disagrees with me why does this matter the president's predictability on trade causes good/bad news. trade tensions is viewed as bad news by the stock market which brings me to our game plan for this next week i bet the chinese are pretty

shocked that the president may be willing to put a tariff on practically everything they make you should expect a response from china over the weekend, and that does not bode well for monday's thinly traded session remember, monday is rosh hashanah, the jewish new year. might be a tough day pour the big industrial stocks. i keep telling you, you got to be careful with the industrials and the techs. we just trimmed some emerson from my charitable trust follow along by joining the action alert.com club. why? because the good news is now bad news in the white house. unless the chinese say yes, which seems pretty unlikely, i expect to see some harsh retaliation. be ready for a sell-off. it might be a buying opportunity if the pain spreads beyond the chinese stocks next up, sonus, it reports on monday the company has been around for ages and doesn't have a consistent history of profitability. some people think it's the next roku have you seen that thing

i don't think so i think it's sonos tuesday a read on the german economy through the zew index. we also get a read on the japanese service industry and the tertiary interdesk believe me, i don't want to pay attention to any of this stuff you know how much i want to focus in stocks. but when you're in a trade war with pretty much everyone in the world, and that is the situation, don't kid yourself, you want to know what kind of cards the other side is holding. and you want to know, wait a sec, is the whole world slowing? in terms of individual company, vf corp. has an analyst meeting. but investors are a little nonplussed which means confused, not negative when vf reported it would spin off its low margin jeans business i'm betting management tells a good story, why it's logical, why it will even make more money for shareholders than this great company has already. on wednesday the index, a

crucial gauge of inflation i expect it's going to come in hot. we're not going the like many of these numbers going forward, because when you combine a roaring economy which we do have with new tariffs, you get a toxic inflationary brew that the fed must feel compelled to stop. the way they do that is to raise interest rates the same thing goes for thursday, cpi. at this point, these two are just accidents waiting to happen yeah, i'm a little cautious, okay you get the tone here? we hear from kroger on thursday morning too, and this stock has made an amazing comeback the giant supermarket chain was supposed to get wrecked by amazon after it invaded the industry with its whole foods acquisition. since then kroger stock has run up about 50% like so many other retailer, they actually figured out how to listen to their customers and get them the products where they want, when they want, how they want, however. whatever it takes to keep that customers. and the supermarket is pretty immune to world trade worries. the moves in some of these

stocks are costco up nearly 5 bucks today it's going in the right direction. and the ups confab i am pass fwhatd this company. now, there is a lot of chatter on wall street today that you're going to hear bad things about how the company is doing when they meet. i don't think so ups is a terrific ecommerce winner you might want the buy some before and maybe buy some after. how much do i care about this? here's what i had to say at the comcast center yesterday >> a caution on ups -- >> no buy t, buy it! yes, buy ups something's going on >> i hate it when i equivocate like that. waffler. it's like the waffle house, isn't it on friday, we hear from dave and busters, the chain of restaurants full of games. now this is a huge play on the experiential economy, which is why i've been a major fan to

begin with dave & busters is a consistent long-term winner in a world where so many are pulling back you own a strip mall swap out a loser for dave & b buster's finally, what do you do with tech there are plenty of tech stocks i like here, but i think there are better places to invest at the moment you want domestic companies with less international trade exposure look, if even apple might be getting hit with some tariffs. not from china, but from us, then tech is not immune. and there is one more layer to this american companies that source their products in china are just one angry tweet away from estimate cuts maybe large ones so you got to be careful about that too bottom line, just like i predicted, the president took advantage of a strong employment number and blasted the chinese again. he blasted them lot harder than i expected them. to you can set your clock to it now. good news for the economy can

turn into bad news for the economy after 280 characters or less are banged out in some twitter file sally in connecticut sally? >> caller: hello, mr. cramer >> sally >> caller: many thanks for taking my call >> of course it's our staff they're great. boy, they delivered yesterday like you wouldn't believe. what's up? >> caller: they are. i am considering buying universal display corporation. that trades under the symbol oled to what extent will the new apple iphone who i understand is using universal's screen have on this company some of this technology is above my pay grade >> yes it's above all our pay grade this is one of the hardest stocks to invest or trade in because we really don't know what apple is going to do this stock got cut in half, has come back you know what? i liked it for a long time but these days we're in a world where we have consistent cloud kings. we've got a bunch of companies that just keep delivering. and oled is too hard

sometimes we have to admit things are too hard. justin in california, justin >> caller: hey, jim. hey, boo-yah >> boo-yah >> caller: i wanted to ask you ttd, the trade desk -- >> those guys are good they're smart. we haven't profiled them yet that's my bad. they had a fabulous quarter. i think another one is coming. nick in new york, nick >> caller: mr. cramer! >> yeah >> caller: it's a privilege. decor. earnings hurt real bad slightly missed on revenue guided just a tad down now for the month of august trades relatively flat yet takes another 5% haircut hd was up. >> right. >> caller: i know the ceo had to go to the goldman sachs conference >> why do we overcomplicate things we've got home depot we've got a new manager who is real good at lows and floor & decor. what, i want them all? home depot at 190 was

unbelievable and i'm reiterating home depot i have to tell you, lowe's cos down, probably buy them all. and floor & decor, probably not as good. a blast to china you can now set your clock to it on "mad money" tonight, elon musk isn't the only one getting in on the cannabis craze a player in the space that is on a weed to know basis how does the stock take an unbelievable leap without getting a takeover bid i'll review the secret tonight and i'm buying an under the radar company that could be worth owning so stay with cramer. don't miss a second of "mad money. follow @jimcramer on twitter have a question? tweet cramer, #madtweets send jim an e-mail to

madmoney@cnbc.com. or give us a call at 1-800-743-cnbc miss something head to madmoney.cnbc.com. what's critical thinking like? a basketball costs $14. what's team spirit worth? (cheers) what's it worth to talk to your mom? what's the value of a walk in the woods? the value of capital is to create, not just wealth, but things that matter. morgan stanley don't forget that the past can speak to the future. ♪ ♪ i'm going to be your substitute teacher. don't assume the substitute teacher has nothing to offer...

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you know the marijuana business has arrived when a very high profile ceo of a large cap public company thinks it's a good idea to smoke a blunt on live video turns out elon musk's judgment was a little premature on that one. but the fact that he even tried it is a testament to the normalization of weed. here in the u.s. we've been decriminalizing it in state after state. and in canada becomes fully legal next month who thought we'd see the day when high times would become a business magazine. and that's why the whole sector has been smoking hot but as much as i am a buzz kill, i need to do my job. not all these pot stocks are created equal there are good ones and bad once, and it takes a real connoisseur to know which is which that's why i'm on a mission to introduce these companies to you that i think are really interesting. like green thumb industries. green thumb gross, processes and sales marijuana in various

different forms through its dispensaries they have seven manufacturing facilities in 13 retail locations under the rise dispensary brand they're a retailer and wholesaler think of them as a consumer packaged goods company that frankly just happens to get you high p.o.w.'s up 271% which is why the stock has rallied nearly 50% since we last heard from the company back in june it keep climbing let's he can in with ben keoughler, the chairman and ceo. welcome back to "mad money." >> all right >> good see you, ben have a seattle >> all right, jim. >> i think a lot of people are a little frivolous about this. they don't seem to get some of the issues can you please go into let's say the fundamentals and details of the opiate replacement bill and what that will mean? of course, it's also political, but it's about a gubernatorial race in illinois >> yes thanks, jim, thanks to you and cnbc for having cannabis companies out here we really appreciate it.

it helps creditize the space the opioid epidemic in america is a real problem, killing people it killed nearly 50,000 americans last year, and in illinois now with an opioid prescription, you'll be able to walk in and legally have access to medical cannabis. so we see this as the beginning of the inflection point and the demand. >> let's talk about medical cannabis versus opiate addiction and perhaps death versus >> versus life, no addiction, a good night sleep and no pain >> okay. fair enough. >> so opioids are killing people in an epidemic, and cannabis has never killed anybody >> all right since talk to me about the states act. something going on here so you business can be better. >> sure. federal legislation is happening. people are working in washington, d.c. we think there will be clarity into this industry that will give states the rights to operate the business according to their rules and according to their laws >> well, that means the end of

mom and pop dispenseries and perhaps credit which would allow it to be larger stores and allow it to be more regulated in a positive way >> definitely. it means clarity on banking, on transactions and clarity on investment >> well, let's talk about california what are your plans for it because there is so much money being made right now. >> there is so much going on in california it's the largest populated state in the country, and we are watching it. but what's very important, there is essentially an unlimited amount of licenses in california, and we are studying markets with limited licenses. >> right that's why you've avoided oregon oregon is flooded. >> exactly we're watching limited supply where we can take a real market share ahead of this. >> so i'm from pennsylvania. we were down there yesterday for the eagles and i'm reading about you in flower,f-l-o-u-r that what is that you found it in a baggy.

now 50% is smoke and that's called flower. the other half are consumer packaged goods branded product that is manufactured, often not smoked, but consumed to give an american consumer an elevated or enhanced lifestyle better night sleep, lack of pain, nice night out, several different alternatives. >> you do all these? i know you want to be vertically -- can you produce enough >> we are rapidly scaling the business we're rapidly growing. there is a tidal wave of demand for this product. >> so you raised some money. we're not concerned that you're going to come out and have to do some sort of bought deal it's a done deal. >> we did a bought deal. we're using those proceeds to acquire one of the 10 licenses in new york state. >> massachusetts, where are you? >> growing we have one store open, rise amherst. and we see adult use oreck croatian coming to amherst very soon. >> i understand that there are some rear guard organizations that want to stop massachusetts, or slow it down.

>> no. >> really? >> the program is going to pass. it's going to happen. >> they did approve it a while ago, but no one seems to know where to go. >> the supply chain is working itself out i think when we're back in six months, 12 months, you'll see a robust adult use program, the first one on the east coast, and it will be another game changer for this industry. >> the last thing i think that is on a lot of people's minds. organic and natural or pesticides and chemicals >> no pesticides, no chemicals, all natural. >> okay, because you know that many of your competitors are not going that way. >> it's a rapidly changing industry we're in favor of tight regulation we're in favor of testing. all of our product is tested, labeled, pesticide-free. >> i need to stick with you. that is ben kovler, the founder, chairman and ceo of green thumb industries, and this has been one that we have done a lot of work on, and think it is right but of course speculative but

right. "mad money" is back after the break.

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experience amazing at your lexus dealer. when a stock makes a remarkable move in a single session, it's usually all about one thing. execution. the thing about execution, though, it's very much a double-edged sword when it's amazing, your stock explodes higher. take broadcom. made numerous acquisitions and turned almost all of them into home runs. ♪ hallelujah not long tried to buy qualcomm what a great company that is but the u.s. government shot down the deal for trump upped national security reasons. so instead broadcom went out and bought a software company, ca technologies that works with mainframe computers. and it cost nearly $19 billion it seemed like a totally out of

character move no but on last night's conference call, we heard about a company brimming with cash that is going to pay a substantially higher dividend while buying back a tremendous amount of stock. it is a rock star. both because he is so good at his job and because he is a lot more friendly than the typical chief executive. stocks surged 16 -- or $16 or 7.5% today i think it's got more to run because of how friendly it is to you if you own the stock now, we saw something similar from 5 below today the chain that sells trinkets for 5 bucks or less. it's regional to national growth story that wall street can't get enough of. right now 5 below has 690 scores the company still has a long runway ahead that could fuel growth for many years. obviously if that's all the states they're in. i like the stock even up 15 bucks. five below just has so much room

to expand, and it doesn't hurt that there are endless vacancies in mall after mall that they can move into. this is a retail dream come true and you know we've liked it for a while. philadelphia-based, by the way but companies that live by execution, they can die by execution. just look at tesla which saw its stock plummet $17, or 6% today. and not because the numbers were bad or they had to recall a car or really anything to do with the numbers at all nope ceo elon musk simply decided to give an interview where he smoked pot on camera now, that may be legal in california, but somebody should tell him it is still a class 1 felony in our nation fyi, if you're the ceo of a publicly traded company and you plan on doing drugs, well, may i suggest maybe you should stop yourself and don't do it on camera now this is the ultimate unforced error sometimes i wonder if musk is trying to make the board of directors remove him now there are plenty of people who love tesla because it's all

electric cars represent the future of the auto industry. i don't deny that i want you the take a look at what retired eagle great brent celek told us yesterday in philadelphia at the comcast center >> i like their -- the model 3 that they came out with. personally, i want to get the pickup truck can't wait until they come out with the semi. i think they've got a lot of good things in the pipeline, the solar roof that they're coming out with so i think they're a great company. >> solar roof, pickup truck, those are all great things but you know what matters? i think tesla's bonds are more important than any of that specifically the bonds doing 20, 25 they fell hard today, dropping to an all-time low at one point they yielded nearly 8.9% what else is driving the stock down besides musk's cannabis kerfuffle? how about the departure of the chief accounting officer after just a month on the job that sure didn't help look, as much as you may like tesla's car, as i do, you should be following the bonds, looking

for signs of health. and what we're seeing in the bonds right now does not look good personally, i'm still reeling from that "new york times" interview by jim stewart which made musk sound like he needed to take some sort of medical leave. the man is not well. again, at the end of the day execution is everything in this business a company with great ex-kooks will likely see its stock go higher if your ceo seems to be losing, you can expect to be finished by the stock and the bond market. chris in kansas, chris >> caller: how you doing, jim? >> i'm great the birds won last night what's going on? >> caller: hey, i'm a new investor i just want to let you know first off i really enjoy your show. >> thank you. >> caller: i have a two-part question here. one, what do you think of the cronos stock and two, do you think with elon musk doing what he did on his podcast with the supposed smoking the marijuana and the new revelation of the air force looking into it, do you think that's going to hurt the marijuana stocks

>> no, i don't think it will hurt the marijuana stocks. cronos, look, i've been saying that canopy is the one i feel most comfortable with why, because a very hard nosed businessman has bought a stake in it. i do have another speculative i like in the group. but that's a different story for, you know, later on. let's go to mitch in new jersey. mitch? >> caller: hi, jim how are you? >> i am good, mitch. how with you >> caller: great, thanks, great. i watched your segment yesterday on fang, and i'm a long-term holder of stm micro. i'm interested in your perspective on the long-term future with their new ceo and their chips are readily used both in the upcoming iphones as well as throughout iot devices and the automotive industry. so, you know, market trends are what they are. in terms of tech, it goes up, it goes down. but i'm interested in your

perspective. >> sure, what happened there, you actually mentioned it. auto industry. if it's connected with the auto industry, nobody wants it. i think that's a mistake but i got to tell you, when you think the market is making a mistake and things are a mistake, eventually the stock goes down 16%. obviously the market wasn't wrong, you were. all right. execution matters. it can take a company's stock higher or in some cases much lower, and that's why tesla is a train you might want to stay off of i'm not recommend aring shorty that's not what we do on this show we don't do that much more "mad money" ahead. you may use the ratings but how should you judge the stock i'll sit down with the ceo of s&p global to find out and chip and joanna from "fixer upper" probably aren't going to be renovating your house any time soon. but there is one company that can help and all your calls in the rapid-fire of tonight's edition

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with pg&e in the sierras. since the onset of the drought, more than 129 million trees have died in california. pg&e prunes and removes over a million trees every year to ensure that hazardous trees can't impact power lines. and since the onset of the drought we've doubled our efforts. i grew up in the forests out in this area and honestly it's heartbreaking to see all these trees dying.

what guides me is ensuring that the public is going to be safer and that these forests can be sustained and enjoyed by the community in the future. at a time when the economy is roaring, and it's definitely still roaring with the great employment number we got today, you have to expect buying yields will keep going higher which is what happened. they moved up a lot today. even though they've stalled in the past few months. other than the banks, the industry doesn't like stalled rates. but there are exceptions, like the ratings agencies that help evaluate the riskiness they're the ones that tell you if your bond is a aaa or aa or b or just junk which brings me to s&p global, woywitka wow is that a great company. formally known as mcgraw-hill

financial. they also have this really interesting market intelligence division it gives all sorts of professional traders and invest terse data and analytic tools they need. and of course they're the guys who run the s&p 500, along with a host of other industries, and they collect fees from everyone who makes an s&p or dow jones index fund it roared higher earlier, but stalled out the past couple of months still up 20% the company's most recent quarter was solid. it's just that the stock were rising in tandem with long-term interest rates so when rates seemed to temporarily peak over the summer, s&p seemed to lose some of its mojo. have we missed the martha's vineyard or do they have more room to run? let's take a closer look with doug pederson, president and ceo of s&p global. mr. peterson, welcome to "mad money. good to see you sir. thank you so much for coming on. have a seat. i look at your company, and what an extraordinary company you

have and i think it's fin tack, it's got secular growth, and the linkage to the long-term bond is just wrong >> well, first of all, thanks for having me here today. >> of course >> and can you imagine a more exciting time to be in a company like s&p global with the ratings agency, market intelligence plattsapplying the fintech, the technology. this is an exciting time well watch all of the things you talk about every day we watch the interest rates, what's happening with economic growth today we're carefully watching what happened with the employment these are themes that are embed aid cross the country. >> at the same time i've been watching your acquisitions, whether it be financial or rate watch, which i'm lit quiet familiar with, along with snl, i'm looking at what you regard as data that is indispensable regardless what rates do >> yeah, we're really embedded we're embedded in the fabric of

the financial markets. between the ratings, which are used in so many different ways, you won't believe it, to benchmark performance, by traders, by analysts, by risk managers the indexes you see them used as benchmarks for etfs again for trading. our every day you have brent across the bottom of your screen >> people have to understand you have to pay to get this stuff. i think people kind of feel like, well, wait a second, i watch it on tv but if you're involved day to day, s&p gets money. >> we're a business that actually has been -- we've been in data business for over 150 years. and we know how to monetize data we know that it's utilized in a way that's embedded and necessary for people to make decisions arranged we have subscription business and we have transaction businesses. and this is our business model one of the things you just referred to is we've been enhancing our business by adding in new capabilities, new data feeds, and one of the biggest themes that's growing up right

now is active data and another is esg as we have this platform today of foundational analytics tools, we're starting to find demand for new things we keep adding into our portfolio. >> let's talk about china then you're in the news in china. china wanting to be part -- wants to be a legitimate nation and it wants to be rated at the same time, they have to come to you. nobody is going to trust anybody other than your ratings. >> well, china's market, it's the second largest economy in the world, it's the third largest bond market. it's still essentially a bank market when you look at their financial markets. most of the corporate debt is on bank balance sheets, and even the bonds are on bank balance sheets but they need to start incorporating themselves into the global economy and that means they need to have a bond yield they need to have a yield curve. they have to have a credit risk curve. they have to op up their capital account. as they start doing it -- they're doing it in a way that seems to be very thoughtful. and we've been building relationship there's and we think they're going to be looking at not just the ratings,

but also the data products and other market analytics as well >> all right let's say there is some bad news in a company, an accounting officer leafs or maybe got some sort of line that doesn't seem to jive with other lines in an income statement you have people who are looking for those things and who will say to you or we ought to downgrade that debt, it could be dangerous? >> we have 1500 analysts around the world, and then other people around them who are data people, data scientists, data engineers, publishing people, et cetera those 1500 analysts are not only analyzing companies, analyzing government, financial institutions, and issuing ratings, they also surveil them. they're watching we have certain ways we look at indicators frequently, looking at bond spreads, cdss so we know what the market indicators are but some news comes up a change of management, news comes up, a change of financial statements, we would go back and

we'd look at that. i'm not involved in that i'm very independent from the ratings analysts themselves. firewalls around them. >> we don't go back in a situation like 2007-2008 where people weren't as tough. i'm sure you're tougher and more rigorous than those days. >> one thing that's interesting that we've added in from those days is ways to connect the dots so we have that's what i our sovereign analysts, our financial analysts, our corporate analyst, energy, they get together and talk. not just in the region, but also globally we look for credit indicators. we look for credit bubbles we look for credit risk. and this is something that gets built across the entire practice. >> that's exactly what we need to fix the income market no downtown it that's doug pederson, the president and ceo of s&p global. what a fabulous business model thank you again, doug. great to see you. >> great to see you. thanks >> "mad" smad back after the break. i like to do my buying in stages don't try to call the bottom and build your whole position at

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>> how's everybody doing everyone all right hey, i grab one? >> this is it. >> just look and you would say jimmy, you made it jimmy, you made it >> i love it here so much. >> he can't play >> this guy's the best. >> he can't play for, what six weeks? >> yeah. hey, this is part of the training at rehab right here. >> good luck i can't wait to see you back on the field. >> home, sweet home. >> home sweet home is right. >> home sweet home is right. what a day we had in philadelphia thank you to everybody at jeno's thank you to everybody who helped us out. now it is time it is time for the "lightning round. >> sell, sell, sell! >> buy, buy, buy >> and then the "lightning round" is over are you ready, skee-daddy? it's time for the "lightning round. i'm going the start with jack in

pennsylvania jack >> caller: hey, this is jack from philly. go birds, jim. >> go birds! >> caller: hey, i've watched the show all the time. you're a savior for us little guy. >> oh, thank you, buddy. thank you. >> caller: anyway, you're welcome. i'm watching your show. >> and you're talk about urban outfitters i go ahead and do my homework and get some urban outfitters, they crushed the estimate. the next morning on the open of business, their stock went haywire. and i really blew my position. in other words, it didn't go straight up. what do you do >> look, the stock has doubled we know that it's incredibly well run it's a long runway i think you buy more. >> buy, buy, buy >> if the market is down on monday, as i suspect it will be. how about rob in connecticut rob? >> mega boo-yahs from the land of high taxes, jim thank you for everything you do for us investors. >> oh, you're quite welcome. i have some lands of high taxes

myself how can i help >> caller: i'm calling about centurylink. the management says their very high dividend is safe, but the real reason i'm calling is they have an overcapacity of fiber and data bandwidths. with the advent of everybody needs more and more data and with 5g coming on. >> right. >> and that massive data inflow from the telcos, is this a growth stock in the making >> i think it's a good value stock. i do believe the yield is safe by the way, they're from monroe, louisiana. you know who is from monroe, louisiana? coach peterson that's right eagles let's go to jim in illinois. jim? >> caller: jim, this is jim from illinois i like to listen to the eagles boo-yah. >> yes >> caller: my stock abnet incorporated. >> i was surprised how good that quarter was. phil in maryland >> caller: hello, dr. cramer

thank you for helping all investors. you're show is always entertaining and fun >> thank you. >> caller: what do you think about a london-standing -- >> i don't think they've been able to pivot effectively, frankly. still like the old days. and you know with digitization, you've got to roll with the punches. lauren in california, lauren >> caller: boo-yah, jim. thank you so much. you've helped me so much in my life. >> thank you, because man have we ever tried. we are trying. thank you. how do i help? >> caller: i'm a success story of your show listen, unitedhealthcare, they hit that record high this morning, okay. do i want to get in now? >> no, no. can they finish lower which means -- that's going to bring out sellers. probably take it down to 261, 261. look at centene too, let that one come in. >> and then -- >> buy, buy, buy buy, buy, buy! buy, buy, buy!

>> boo, cramer lombardi trophy is coming back home to green bay, my friend >> actually, we're the team to beat we have to finish with this gentleman. is he is commissioner? >> caller: i wish. i want to know about general mills. >> what do you want the know about it it's finishing like green bay this year. it's kind of a mid range i don't think it's going the make the play-offs, okay play-offs? play-offs? i mean, they're not even going to be in the season. i like the stock okay. it's not great i'm going to take another. let's go -- i don't want to end on that miserable note holy cow let's go to robert in texas. robert >> caller: hey, jim. texas sized boo-yah for you. >> boo-yah >> caller: i'm looking for your comments on therapeutics md, symbol txmd. >> we profiled them a couple of times because they do women therapeutics it's an okay speck and that, ladies and gentlemen, the conclusion of the "lightning

round" [ buzzer ] >> the "lightning round" is sponsored by td ameritrade welcome to september [ buzzer ] [ booing ] >> cramer, cramer, cramer! >> yeah! >> a big city of brotherly love boo-yah to you, jim. >> on your way. >> welcome home. ♪ >> eagl-a-g-l-e-se-a-g-l-e-s, e! >> too much concrete the only concrete i'm liking right here is concrete charlie yes, he used to play one of the late greats for the philadelphia eagles doesn't this man sound like he's from perhaps the wrong end of the state? >> i'm jim cramer and i will see you tomorrow oh

s the closing bell. (sighs) i hate missing out missing out after hours. not anymore, td ameritrade lets you trade select securities 24 hours a day, five days a week. that's amazing. it's a pretty big deal. so i can trade all night long? ♪ ♪ all night long... is that lionel richie? let's reopen the market. mr. richie, would you ring the 24/5 bell? sure can, jim. ♪ trade 24/5, with td ameritrade. ♪

you know us, we're always on the hunt for innovators for privately held startups with disruptive technologies that have the potential to up end entire industries. take hous that lets you remodel your house you go to the website and it

lets you visualize what all sorts of turn chers and fixtures will look like inside your house. then you can buy directly from the online marketplace i think this is a jean idea. millennials help leaving the house to shop and people of all generations hap shopping for furniture. i'd bet good money the trips to ikea are a leading cause of divorce. joking houzz takes all the horrible parts of of the equation earlier i got to chance to check in with addie detarko, the co-founder of houzz, which is hou h-o-u-z-z. >> you're a hero to many i want you to describe how you created it and how much the company has been valued at, at least in terms of the press reports. >> oh, boy why did we create it is because my husband and i just had big dream of remodeling our very old

home, our first home ever, and that dream was a nightmare and we just had to build the right technologies to make it better for us and our community. that was the project for the community and the community grew to be many times of millions of people with many professionals involved as part of the ecosystem. and the business just followed that and i don't love talking about numbers usually. >> 4 billion. >> some say, yes. >> since i've seen you last, you hired a chief financial officer from linkedin. >> we did, we did. >> that would indicate you have big dreams that can be big reality for people one day. >> what it would indicate, jim, the business did grow quite a bit, and we got to the growth stages where having a first time cfo and a relevant one to support us at these growth stages became essential. he did join and he is great, and

we're building we were just ready for him >> okay. i want to talk about something that our viewers are worried about which is they say there is a slowing in housing we keep hearing it and mortgage rates went up. i think it's too parochial thing is more to housing just because mortgage rates went up doesn't mean that houzz's business is hurt, right? >> we are obviously on the research side looking both on the homeowner's side confidence as well as the professional confidence, the trade. and i can tell you our research department about our homeowner is saying the level of consumer confidence is at a high since 2000 everybody is expecting this year to continue the trend of the last three years and they do plan massive renovations of their homes on the trade side, it's that level of confidence. they do think that the business will grow at least 10% this year and for small businesses and the

construction design, this is pretty meaningful 10%. so very optimistic >> am i looking at too small this is a worldwide business, right? there is no reason this is united states business. >> jim, this is a very big business when we started as the first homeowners, we realize we have a big problem, and then we looked at the industry as a whole and oh my god, this was such a fragmented offline but huge industry that was waiting for the right technology to come and bring it online. just between north america and europe alone we're talking $1.2 trillion offline but moving gradually online it's a huge opportunity. >> the technology, we had williams sonoma on recently, and they talked about 3-d technology it must be hard to keep up with a company that's doing that. >> it's the best because we lead this transformation on that front. as a technology company, we are the innovators that come first with all these tools when we launched last year our

3-d tool we had 1 million products available, which nobody can claim for that volume. and you know what? we do see the consumer engagement with that we talked about it last time so, yes, technology is the front of the company and we're leading the transformation across the board. >> all right i mention midwife last time, she likes to browse you. can't make money from a browser. how does someone make money from people just looking at things? >> ah, this is where you go back to the data, because our fly wheel is the community using and leveraging the data that was there if there day one so we have 17 million photos that your wife loves browsing, jim. and each one is connected to the professional that created the spaces it gives you all the data about how w.h.o. you can hire, how they did it, the measurement, the product and materials. and now you can hire the professionals in your local area or not in ouraries too and you can complete the product

by building the project and materials. so the business follows what the community is doing by providing this data and categorizing it and personalizing it it's a big trend, and it's working. >> well, it sure is. look, congratulations to all of your success i totally understand let me say that you're doing incredibly well. >> thank you >> you're too humble, and i know how it's working for you. >> thank you, jim. >> of course >> that's adi tatarko. she is the co-founder of houzz adi, thank you so much >> thank you, that was great xy . ...the perfect device for entertainment & productivity. so, it's essentially the ed helms of devices? how so? well he's both very entertaining and very productive. you think? yeah, i do. and that's my completely unbiased opinion. buy a galaxy note9 and get one 75% off. more for your thing. that's our thing.

all right. remember here's the worst case apple has to raise prices for some of its products, and it's not necessarily the end of the world, even though what i heard today was it was the end of the world. come on. it may not be a great time, but we will get through this together, as long as you do not panic. i like to say there is always a bull market somewhere. i promise to try to find it just for you, right here on "mad money. i'm jim cramer, and i will see you monday

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