day, they've drawn a lot of lessons from that. presumably if something like that happened again, the president would have access to better real time information, but still it is a reminder that presidents react in real time as do the rest of us. carl, for me personally, remember the anger and frustration of the moment. a number of my roommates and i went down early that morning to the local hospital near the pentagon, trying to give blood, to do anything we thought could be useful that morning all the doctors and nurses i remember clearly were lined up on the street at the hospital waiting for casualties to come in from the pentagon in the end, they didn't get as many casualties or wounded as they thought they might because so many people were killed there. they turned us away, said we can't take your blood now, we're waiting for casualties can't be distracted as something as unimportant as that the frustration of wanting to do something and not being able to

comes back instantly >> difficult memory. as we look at one last live shot ofthe scene in shanksville, th president and first lady will proceed to the flight path overlook, participate in a viewing of the crash site before they make it back to the capital. if you're joining us, it is 11:00 a.m. on the east coast i am carl quintanilla. jon fortt is here, morgan brennan is off dow is up 29 apple is a big story this morning, ahead of the product launch tomorrow where three new iphones and other products are expected to be unveiled. stocks up today, but coming off four days of losses, and those tweets from the president pushing for the company to make products in the united states. joining us, cnbc contributor, advisory partner of walter isaacson, and casey newton in silicon valley we turn our attention back to

business news. walter, i don't know what you find most interesting, the incremental steps on product or the degree to which their supply chains may change or not the president did hint they had plans to create new plants in this country >> right first start with the incremental changes in product i think it would be good to have a less expensive iphone and new grander more expensive iphone. i remember when steve jobs was running the company or when he came back to the company in the late 1990s, what they had done is milk the mcintosh product line, had six different variations, and xs and xss and xrs. he said it is ridiculous, hard to know what to buy. he insisted they simplify the product line and innovate another line, such as ipod and

iphone i think at some point sort of giving up the iphone product line is a good strategy for the time being, but it would be nice to have a truly innovative product, and that would transform the company more than arguments about the china tariff >> casey, seems to me this is a significantly different iphone era we're in it is a portfolio approach, opposed to apple focusing on getting people to buy the most expensive phone and sort of making older versions more available. how do you think apple will define the new era of iphone and what it means and how it is trying to put it out there, or how we should define it even if apple doesn't? >> i think they'll make the case they're bringing their innovations to as many people as possible, while at the same time trying to make sure they can sell a really, really expensive

phone. this year we expect to see a phone start at $1200, and a lot of us are getting used to the idea of spending a thousand dollars on a phone we have seen the past year, people are willing to spend that much on a phone. apple customers aren't that sensitive to price, it knows if it wants to grow, it has to find more customers and that means making a portfolio >> walter, why do you think it is important for a lower priced phone? >> i think casey hit the nail on the head you want a portfolio if you're going to do that certainly a $1200 phone if that's what one of the ones tomorrow will be will get you revenue for the high end, but there are a lot of people out there and frankly people like myself who say okay, my major desire in life is not the most expensive phone possible i just want something that works well, is cool and is apple i think that ignoring larger and

broader markets could be bad, you know, and open apple up to a more samsung like competition. >> casey, what about the ecosystem, apple is well known at the events for bringing on partners, whether it is adobe or ea all across the spectrum, gaming companies tending to factor in, but netflix has been on stage with them. there has been some push back on the toll that apple and others charge for access to their app stores apple made some adjustments on that front do you expect apple to either make another adjustment or perhaps another enticement to try to lock the third party developers into the platform further? >> you know, i would be somewhat surprised if they made announcement like that tomorrow for the simple reason that they're doing just fine. many of the businesses can't exist without apple. from apple's perspective, 30% tax on revenue they're making is

sort of in line with what they think is fair. while i'm sure there are developers out there that would love to find ways to make more money, i don't think apple will make that change what i think you will see is apple pushing app developers into more subscription oriented models probably two years into the transition, but until recently most paid apps in the app store were one time purchases, and increasingly you're seeing everything from media apps like netflix and spotify to sort of simple productivity apps charging 3, 4, $5 a month. i think that's going to continue >> interesting you're going to go out there, right, jon. >> flying out tonight. >> can't wait. always an exciting day the other big story, tesla downgraded they cite the behavior of elon musk say the stock is not investable due to his recent behavior

he appeared to drink whiskey, smoke marijuana on a podcast some questioned his leadership of the company guys, in the downgrade, nomura talks of number of tweets increasing to 15 from may, his behavior well documented, contributed to onslaught of executive departures in recent months walter, for a soft side analyst, is this going over your skis or not? >> this is pretty bad. i think what it shows is that the board of directors of the company, indication that is not a great idea to have somebody like elon musk, the founder, to be both chairman of the board and the ceo. the board needs to step in at some point, and if i were an investor, i would be looking at changing the board to get back to apple as you know quite well in 1985,

apple had that problem with steve jobs, and he seemed to not be executing in a crisp manner producing the return they needed, and the board ended up not being able to get to middle ground and ended up firing steve jobs that was a mistake if you eject elon musk totally from tesla, that would be a mistake. what you do need is a strong, independent board with independent chairman of the board so there can be some governoran governance on this >> you know how the board is tied to elon musk. what are the options here. he is seen as being the chief innovator, chief visionary, chief architect. we see his face every time there's an announcement. how much can they separate from

elon musk's antics, positive or negative >> i don't think they can. i think walter is right. but there are a clear number of steps they can take. number one, step away from twitter. i wou i wouldn't invest in a company where they tweet more than 15 times a day. they should have their attention elsewhere. should you drink whiskey, drink weed on a podcast, what are you doing on there to begin with we know how behind they are on auto manufacturing i am not saying he has to devote 24 hours a day to it, it just sends a signal his attention is elsewhere. i agree with walter. we need stronger board oversite, need to rein in the ceo. tech ceos spend all day talking to journalists and entertainers and maybe they should go back and work on the many, many problems that are ahead of them. >> that's an interesting take.

yeah finally, social stocks are rebounding a little. snap up three on an upgrade, twitter up almost two. facebook and alphabet higher as well casey, you have a piece on the verge, responding to this piece in the new yorker about mark zuckerberg quote, maybe tech platforms can be fixed or maybe they can't, either way it is not an oral exam we ought not to treat it like one. what do you mean >> look, it is great when the ceos make time for journalists obviously i benefit hugely when a ceo wants to talk to me about the work they're doing, but when you look at the many problems facing social networks around the world, the way they're enabling the spread of hate speech, the way they're enabling these influence campaigns that are now playing out, you have to ask yourself why are the ceos spending so much time getting in front of journalists saying hey hey, we're working on it we know they're working on the problems i think we need to move

questions from hey, are you basically a thoughtful person to what results are you getting with removing campaigns from your platform with stopping the spread of hate speech, so i think there's a lot of work that needs to be done, we need to think about how we measure the success the companies are having rather than what is it like to have banana bread with mark zuckerberg at his house in menlo park. >> interesting, casey, i believe you said these profiles rarely shed much new light on things, but this new yorker profile, i got a few nuggets i found quite interesting. zuckerberg saying he finds the notion people would only vote some way because they were tricked to be almost viscerally offensive. his mindset to say that, at the same time, facebook argues to retailers you can influence consumer behavior, whether they physically come to your store or not, facebook knows they influence whether people went out and voted or not, which would seem to imply that a

strong advertiser could influence someone to stay home and not vote i wasn't aware that zuckerberg thought that way wasn't that interesting to you >> it was. i want to make clear, i thought it was a great profile, thought there were great nuggets in there. to the point you raise, absolutely this is a point i made before. it is impossible for facebook to influence purchasing behavior and not voting behavior on some level, right so there are definitely a lot of good insights in there i am grateful zuckerberg made time for these things. i just think in general like the next set of questions we have to ask is what results are you getting and fixing with the platforms. >> walter, your thoughts on how the companies and certainly the rest of us are pressing the companies move the ball forward on these questions we heard prepared statements from mark zuckerberg and jack

do dorsey, from cheryl sandberg what do we need to get from them next >> we need them to take, not just them but the company to take real ownership of the product they created these are very difficult issues. but if you've created a product that can allow foreign governments to influence elections, which despite what mark zuckerberg said, which was a comment that was very interesting in the speech, but absolutely wrong, people given false information often change their minds on things. that's what facebook is doing, giving people false information. likewise, twitter is a platform good at connecting me to my friends, but also really good at amplifying hate speech these are very large issues. people that run these companies have to realize now they're not just some neutral platform but they have created a product that

has consequences in this world and they have to deal with the actual consequences and not just personalize it, you know, as we were saying a moment ago, like i'm a good guy, i eat good toast, it is here is what my company does and it is good for the world, good for this country. i don't think jack dorsey or mark zuckerberg can say that these days >> yeah. as he says in the piece, questions for which they appear broadly unprepared guys, we'll see where it leads us walter, casey, thanks so much. good to see you both. quick pop in the markets dow up 62 as the foreign minister of canada made comments outside ustr, said nafta conversations over the weekend continued to be constructive we'll see if she makes further comments. >> interesting indeed. and boeing just out with august deliveries. phil lebeau in chicago with the numbers.

>> jon, these numbers are closer to what they expect boeing to deliver every month, still not at full delivery in august, they delivered 64 airplanes, improvement over what they delivered in july when they ran into the first of several production issues. the 737 is what everybody is focused on deliveries up to 48 in the month of august, big improvement from 29, a multi year low for boeing in jeweuly. supply chain snags, the fuselage from spirit aero systems or engines from ge satisffron dela, they're bringing in retired workers as they work through that backlog they were hired to help finish the planes you saw that aerial shot earlier. those are the 737s parked around the facility out in renton

keep in mind this is a company that's expecting lower q3 deliveries, expect to makeup any deliveries they're not making this quarter in the fourth quarter. also, boeing is shutting down its plant in charleston, south carolina ahead of hurricane florence they have about 6,000 introduce east there the company will shutdown today, wait for the storm to come through, give the employees a chance to evacuate if they need to do that one final note, guys, boeing out with a new forecast for demand in china total industry demand for airplanes. now say 6.2% higher in the next 20 years than what was previously forecasted. that demand continues to grow in china. back to you. >> fascinating thanks, phil when we come back, retail industry worries as the sector braces for retaliatory tariffs from china that could potentially raise prices we talk to andy dunn, and david

tepper will be in for extended interview this thursday at 12:00 p.m. eastern time. that is a cnbc exclusive w up this isn't just any moving day.

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physical show rooms it acquired last year. joining us, the ceo last i checked, you have some part of the supply chain in china. best of times, the consumer is strong, we don't know what's going on with the trade stuff. how is that effecting you? >> it is a little above my pay grade. we feel good the business is growing. we feel fortunate we have momentum. >> tell me about extended sizing, one of the newer things you've done, attempting stylish clothes for bigger dudes it is america. got plenty of bigger dudes how long did you research this, how do you expect it to play >> it is a huge moment bigger dudes, smaller dudes, our brand founded on the idea of fit for every man.

at the beginning, if we were internet driven, we offer more sliezing a sliezing -- sizing, silhouette most brands have 90 sizes, we have 40 wide, five silhouettes deep almost 200 waist and in seam combinations you get a personalized fit without the wait of custom clothing >> 20 billion plus size market, jcp, kohl's. is it a big deal >> huge. bonobos is internet driven when you think about it, if you want enough inventory to serve all kinds of customers, helpful to not have to allocate to stores now 55 guide shops own stock in them to meet the diverse customer need. come in, get fitted, and we ship to you without the hassle of

picking it up. >> labor day as good as they say, people look at nike orders, up 31 over the weekend something going on >> business is good. in some regards, consumer confidence is moving then you see so much upheaval in retail we think partly you have winners, losers, of course, but our belief is winners is all about e-commerce that is the reason we did the partnership with walmart we believe in omni stores aren't going away, but you have to evolve stores towards the next generation of hybrid online, off line. >> how do we know we won't have big inventory bloat for the back half of the year >> it is a huge concern. we are lucky, we don't stock the stores aggregating demand at the central point of distribution, that's why we invented that digital model, you can use the

stores to deliver better customer service than stock. >> $25 t-shirts, $68 polos, $750 suits, owned by walmart. tell me where the benefit in the walmart relationship comes in and how you marketing wise keep things segmented enough so walmart brand doesn't become your brand and vice versa. >> totally people thought are these strange bed fellows. walmart can see around the bend. one of the things we believe, the future is not just about platforms, it is about brands. if you want to win, you have to own great brands some in store, some part of the e-commerce portfolio like what netflix did. they started making their own content. and we're of the belief the same will happen in commerce. >> one last thing. i saw a statistic that 20% of manhattan retail real estate is

vacant do you see markets there's so much space, why is nnot one more store. >> we are overstored, 4 to 1 compared to germany. we'll see fthere will be adjustment some will thrive, some won't some streets will do well. we like crosby street, madison had a moment we looked at bleaker, walked away from that you have to be a retail merchant to figure out where is it going on that's not just stores, it is about restaurants, cafes, mixed use spaces. >> fascinating >> sounds like you say apple was visionary in that regard, picked high premium locations early on when people thought it wouldn't work for them. >> and all about experience. >> andy, thanks. >> good to see you when we come back, hurricane florence making its way to the carolinas as it picks up speed and power over the athletic, although landfall appears to be getting pushed into perhaps

friday morning jackie is in north carolina. >> reporter: hi, carl. that's right it is expected to make landfall in wilmington. evacuations are taking place residents, tourists told to get out with stern warnings coming from fema. the telast on the ground out of north carolina when "squawk alley" comes back.

a decade since the financial crisis taught investors on wall street some key lessons and changed how investors think. bob pisani looking at lessons learned. >> here are five things that changed from the crisis. first, investors do not act rationally in a crisis they buy high, sell low. in the week of march 6, 2009 s & p hit 666. it made no sense to sell with the market down 50%.

but that's exactly what happened outflows from mutual funds accelerated toward the end of 2008 into 2009, the flows didn't turn positive until later that year that hurt. second, there isn't always a right price. when the mortgage backed security market fell apart, no one could agree how to price derivatives at the heart of the crisis the mortgage market seized up and that effected other credit markets. increasing complexity doesn't decrease risk, it increases risk everyone thought you could slice and dice prices. fourth, markets are not as efficient. wall street had poor visibility through this i saw it corporations were seeing businesses deteriorate on almost daily basis. poor communication and data sharing from companies themselves exacerbated the problem. many companies provided little

if any guidance and shared as little information as possible, and analysts were terribly wrong on their estimates finally, bold swift action is better than slow, indecisive action the fed stepped in so banks wouldn't fail and that stopped the free fall. governments propped up critical institutions and they spent a lot of money global central banks did this as well still debating the effects of that carl, back to you. >> i'll take it. thanks. not a great trading day in europe seema mody is here for the european close. >> what's interesting, we started in the green stocks in europe ending lower. italy down about 1.5%. talk about germany though. two of the biggest lenders could be closer to signing a deal. german media reports executives of deutsche bank and commerce bank are open to the idea of

merger a spokesperson saying the government was open to the idea, but refused to comment further you can see stocks moving higher on the news. central banks in focus mark carney saying he will stay on as head of bank of england through january, 2020. he had been slated to step down as governor in june of 2019, but was asked by members of parliament if he would consider remaining in his post beyond that date. this decision ahead of the boe policy decision thursday the pain spreading to russia, stocks close at 52 week low. you can see slightly higher today, still close to 52 week low. now down more than 9% since start of the year. and nearly 20% from february high a lot of concern on direction of russia's economy speaking of that country, alibaba taking a 10% in mail.ru.

creating the largest online shopping platform. lot of interesting notes how alibaba expands a global footprint into a market u.s. tech companies have limited access to. >> that's true thank you. let's get a news update from sue herera at hq >> good morning, carl and everyone here's what's happening at this hour a suicide bomber detonating explosive filled vest among a group of people protesting a local police commander in eastern afghanistan, killing 32, wounding 130 others. all 32 killed in the attack were civilians. russia's largest war games in recent history have gun in the far east it involves about 300,000 troops, 36,000 tanks china is sending 3200 troops to take part in exercises later this week. south korean president moon says he wants to focus on ways to ease tensions along the border with north korea. he was speaking ahead of his

vis visit to pyongyang where he will have a summit with kim jong-un and white house staff pause for a moment of silence on the south lawn in remembrance of those lost in the 9/11 attacks they include chief of staff john kelly, communications director bill shine, white house senior adviser kellyanne conway you are up to date that's the news update this hour back downtown to you guys. jon, i'll send it to you >> thank you, sue. millions of residents living on the shores of the carolinas being urged to evacuate as category four hurricane florence heads to the coast, with 140 miles per hour winds, it is first to land north of south carolina since 1851. jackie deangeles is in north carolina with more >> reporter: good afternoon, guys the nbc weather service reporting that landfall for hurricane florence will probably be more like friday morning

rather than thursday night, but also saying that doesn't diminish potential impact this storm can have winds are still projected to be 130 to 150 miles per hour. storm surges feared 10 to 20 feet potentially when the storm hovers, we could see as much rain as 20 inches. flooding could be a problem as well residents here, tourists urged to evacuate, taking safety first. fema issuing a very stern warning this morning take a listen. >> those citizens that need to evacuate, we implore that you evacuate now you heed your local and state warnings and do your part in our team to help us save lives we can rebuild infrastructure, we can rebuild homes, we cannot replace lives. >> reporter: and this is something we've heard in previous storms that we covered as well. lives come first structures, protecting your property or trying to at least

certainly not important as keeping safe in a storm like this what's interesting, the fema gentleman talked about infrastructure here in wilmington where landfall is supposed to happen, they're trying to increase their population right now, it is under 120,000, but growing rapidly. as we drove in, saw new communities being developed. more people than a decade ago. however, the infrastructure, road structure hasn't changed either right now on the roads, heavy congestion as residents try to get away from coastal areas, try to move inland and protect themselves from the potential monster storm that could land on friday, guys >> jackie, do we need to start thinking about availability of gasoline or still too early? >> reporter: no. people are stocking up on supplies i saw a lot of people, gas lines, filling up cars, filling up gasoline supplies

that's locally here. in terms of the east coast and gasoline, the storm probably won't hit the big east coast refineries, but probably will be delay in terms of transportation my industry sources say they're not too worried about it we have to sort of see what happens, carl. >> next couple of days are going to be critical thank you very much, jackie deangeles covering florence. apple signs a deal for two movies as the iphone maker makes a million dollar push for original content talk to ben silverman what he thinks this move means f torhe tech giant "squawk alley" continues in a moment

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apple is hosting the next product launch tomorrow. josh lipton joins us with what to expect. josh >> jon, apple is tight lipped on what will be unveiled tomorrow here is what is expected a trio of iphones, including a high end model with 6.5 inch display. in part, such a big display would lead to richer gaming and entertainment experiences. upgrade to the iphone x with 5.0 screen, perhaps color and improvements to the camera, lower priced iphone with 6.1 inch lcd display one question for investors, what

will apple charge for the devices. here is what rbc tells clients 999 for the 6.5 inch phone think that's the ceiling of what people are willing to shell out here $899 for the new 5.8 o leled mo. others say the price seems too low. tim cook knows there's demand for the iphone x at $999 already. why wouldn't he raise the price for the new flagship phone why would he leave margin on the table. gene munster thinks it is $950 >> we'll see what happens in the morning. i guess afternoon, east coast time apple of course continuing a push into original content, signing the first movies as part

of the billion dollar effort the latest in the battle for streaming viewers in the changing media landscape joining us, media executive ben silverman, chairman of tv propagate content. good to have you back. >> thank you. >> high priced phones are great. investors want to hear more about original content push. what do you expect >> we're investment with a couple of shows at apple now, and i think they're operating very patiently, you know i doubt they would be talking about their content strategy tomorrow, obviously that's about the devices and tools that apple introduced but they're moving and staffing up and making acquisitions for series and developments investment, and now the push into family friendly movies is really interesting. >> does it make sense when you say it feels like a slow motion push why are they being so deliberate and patient in your words? >> i think apple has the most to

lose i think they are not only the most patient but potentially most conservative as they enter this netflix was a content company, wasn't selling thousand dollar phones they had nothing to lose this was their entire business and amazon has done it also in a kind of slower push than you may have expected them to do, but there's such a direct correlation between selling of goods and services on amazon and traditional advertising marketplace for them to be in content that i think there was less judgment. whereas with apple, the culture inside the dna of that company, there's a lot of trepidation about what is apple content, what does that mean. i think that's part of why it has been slow moving. >> you have planet of the apps with them. for one season i guess they decided not to renew that. what's the difference between apple, netflix, and amazon you dealt with them all. how they deal with content

creators, how much insight and data they give you about what works and doesn't? >> they're all closing off information from us, so they have our content on their platforms, they have data clearly going into the decision-making process, but also data confirming whether things were successful or not successful and are not sharing that currently with studios that supply them like us or independent producers or even the creatives. we're still reliant on our own process to determine the feedback loop. we even got more research analytics from broadcasters than we are getting from the streamers, and partially that's because they go straight to series so you don't get creative feedback on the series versus pilot process that exists in broadcast television there's also a black box of data they're holding to themselves and think is really valuable. >> doesn't that strip you of power to negotiate and improve your product >> it does, but luckily apple

just arrived amazon is new to the game, netflix is new five years ago, none of these players were investing in content. i'm sure more players will emerge. there's a lot of conversation in hall ways about is comcast going to acquire sky, going to have to launch a new service waiting on disney with the fox acquisition to be completed to launch their service so there's potentially two giant players with a ton of fire power sitting on the sidelines who are going to create competition for netflix, apple, and amazon as they proceed down the road for people like us, we're going to choose to work with people that are the best partners. >> finally, moonves, cbs, we talked during the summer about the feud with nai, how it was altering creative choices. what happens now, how does it change >> i think their choice of putting joe into the job is very much a hey, we're continuing to operate as we always have.

that was somebody that leslie had hand chosen and groomed to be a successor now he is in that position it will be interesting to see with the board shift and new directors being assigned whether that merger happens at accelerated pace, which would be as a bystander my bet, this allows them to accelerate that for the day to day at cbs, it is business as normal we have a number of shows there. and we sensed a little nervousness and anxiety during the process, but i think with this appointment that may steady the ship for now >> see how it turns out. you have so much knowledge regarding all of the players good to get your take on it. thanks for sharing. >> happy to be here. as we go to break, let's take a quick look at the markets. close to session highs we continue to watch for developments on u.s., canada trade and monitor progress of hurricane florence

"squawk alley" back in a moment. ♪ ♪ our new, hot, fresh breakfast will get you the readiest. (buzzer sound) holiday inn express. be the readiest.

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for a best year ever top of the hour. jon, see you in ten minutes or so. >> see you then, scott. let's get to the cme with rick santelli and the santelli exchange >> good morning. like to welcome jim grant, the jim grant from grant's interest rate observer. thanks for joining me, jim i'm going to get into it your last issue hits on a topic that many investors have done well with, collateralized loan obligations, form of debt. what's the issue with clos >> well, as weinstein said the other day, you can't love the by put hate the pieces. love the pieces but hate the pie. imagine the coo as a pizza, and it consists of debts, bank loans, and there's a tiny bit of

equity in there. people are betting on the equity it is very complicated, rick, and yet very simple. and the simple thing is that our little tiny adulter ated interest rates corrupted credit and pieces i >> reporter: now what happens in your opinion as the credit quality may not be as good as advertised and add in covenants, the little rules specific to these securities you think that they're not stringent enough explain. >> well, covenants are the fine print that keeps the issuing company on the straight and narrow as the years have worn on since 2008, this fine print has gotten skimpier, eviscerated, until such time as there's really little to restrain the tendencies of borrowers to push the envelope

as the fine print has vanished, the risks of recovery come a time of default, are much lower. when you add up the lower quality of the loans in clos, when you add that into the expected lower recovery rates, one can expect a much lower rate of return on the structures that did very, very well in 2008. people are erroneously projecting the prior exceptional experience into the future and the future promises to be a much different composition. >> reporter: jim that makes total sense. many things in life are okay in spaul doses. it's when it gets to be giant sized doses that you get giant sized outcomes, you normally don't expect jim grant, thank you jon, back to you

as we head to break, a cnbc interview you do not want to miss billionaire investor david tepper thursday at 12:00 p.m. eastern.

dow session low is down 102. up now 125 as we've seen a nice reversal in some big market cap 'lmes including these stocks

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the annual charity day to raise money and honor those who lost their lives in the september 11th attacks leslie picker joins us from the

canter trading floor hi, leslie >> reporter: that's right. canter fitzgerald lost 658 employees on that day 17 years ago and in the 16 years afterward has hosted this charity day in order to honor those employees and their families and others who lost their lives in the 9/11 attacks. they've raised about $150 million with all the proceeds, all of the revenue created on this day, on this trading floor behind me going toward various charities. that's brought the attention of actors, world luminaries we've seen even astronauts here today in order to commemorate 9/11 and the lives lost thereafter we spoke with the former uk prime minister, tony blair, a little while ago this is his first time here on the trading floor. he, of course, served as prime minister during 9/11 they spoke about standing, quote, shoulder to shoulder with

the u.s. and how the relationship has evolved between the u.s. and the uk in the 17 years since. >> the relationsh shiship sort b and flows but remains very strong and should remain strong because the world is changing fast, the values that define the united states and the values that define britain and a basic belief in freedom and in democracy, that's are important things in the 21st century to stand up for so i hope we never suffer a traumatic event again like 9/11. >> reporter: now in addition to prime minister blair, we've seen actors we spoke to one about his charity friends of firefighters that has counseling. i know you'll appreciate we met christopher jackson who played george washington in the hit musical "hamilton. alec baldwin is currently making trades right behind me using various imitations of presidents

from our past. so lots of action here, lots of excitement it's certainly been an interesting day to say the least. >> we definitely love seeing the celebrities and dignitaries of all types help with the charity. canter does some great work. our thanks to them and to you, leslie picker. let's get over to scott wapner and "the half. apple's four-day losing streak about to be over? can a new iphone take the most valuable stock ever to even greater heights? it's 12:00, noon, and this is "the halftime report." stopping the slide the new price target one firm just slapped on apple. is the market's most important stock about to get another big boost? a new warning from investing legend ray dalio what the bridgewater boss said about the markets that every investor needs to know