it is 5:00 a.m. in charleston, south carolina here are the five stories to watch. hurricane florence is gathering strength as it closes in on the carolinas. winds up to 140 miles per hour big business sounding off against trump's tariffs. more on the new multibillion dollar lobbying effort group that was formed. it's a sign of the times for nielsen which is reportedly exploring a sale of the company. the countdown is on to today's big apple event. can a new iphone really move the stock? and walmart is getting in on the bitcoin craze, but there is a big-time catch

we'll explain on this wednesday, september 12th as "worldwide exchange" begins right now good morning good afternoon good evening from wherever in the world you may be watching. stock futures are up slightly. oil climbing back towards $70 a barrel more on that ahead, but markets taking a back seat to that the monster storm known as florence the category 4 hurricane charging towards the carolinas it could be the strongest storm to hit the region in decades if not ever mandatory evacuations have been ordered up and down the carolina coast. let's bring in caitlin mcgrath with more. >> we got the 5:00 a.m. advisory in it's a category 4 hurricane. sustained winds did weaken a

bit, sustained at 130 miles per hour, but it is expected to strengthen heading through the next 48 hours and approach landfall heading towards friday morning. you can see the high resolution satellite imagery. the eyewall has become clouded overnight but it is expected to reorganize let's talk about the track and timing here heading through the next 48 hours. florence still expect to approach the carolina coast as we head through the overnight thursday and into pre-dawn on friday as a major category 4 hurricane. we expect a bit of wind shear as we get closer to landfall, that will help to weaken it a bit but we are talking about catastrophic impacts on friday morning through early next week. let's talk about what we're talking over the next few days first it will be the storm surge, that rush of water onshore. heading through landfall friday morning, life threatening inundation possible. that's why a storm surge warning is in effect

and inland flooding, prolonged heavy rain lasting into early next week. florence will stall as it moves onshore. hurricane-force winds are a major concern heading towards landfall on friday hurricane warnings are in effect for the carolinas as well. we'll fine tune the track over the next 48 hours, that could change, but this is a life threatening situation and all areas in the path of florence need to prepare. >> i want to ask you a question if we can about the storm's speed and timeline one thing about harvey last year in the houston area, it came in, it stalled, it went back out, then it came back again. it sat over texas and louisiana without moving and just inundated the region with rain do we have any idea how much this storm is going to slow down and kind of hover over the coast as it nears the carolinas. >> once we have landfall, high pressure to the north will push

florence over the carolinas. we've been seeing a trend that the storm will shift into the south, bringing that area locally heavy rainfall as well into next week >> let's check on how things are developing on the ground jackie deangelis is live still in carolina beach, north carolina with more on evacuations and the current state ahead of the storm >> good morning to you it appears we're getting the first sense that a major storm is coming. yesterday in some ways was a little bit of a beach day, this morning very strong showers here in carolina beach. you can see behind me that a lot of the businesses and the structures on this main drag, lake park drive, are boarded up at this point. yesterday people took the precautions to get out of town, to secure the buildings before they did so as they headed towards the inland, which is what they were advised to do by not only local, state and

federal authorities, trying to be as safe as possible ahead of the storm. last night we went out to the stores, to the walmart shopping to see what was there. we were getting our own supplies, but a lot of shelves were cleared at walmart, all the produce was cle cleaned off the shelves. they are preparing for this, in the event that power will be lost, if not just for days but potentially weeks. what have you seen the media is there you are there. please, don't hang out too much. be safe when you can are you seeing any other signs of life? how many people still remain in that area, which, as you noted to us yesterday, is really stuck hard between the ocean and the cape fear river. >> it's difficult to give you a numerical estimate, but just by seeing the traffic flows, yesterday there was heavy traffic going out of town. but even at this early hour there are still people on the

road there are people here. there's not a mandatory evacuation in place until this evening. remember, even a mandatory evacuation, it's a strong suggestion they can't actually make you leave. they're just saying if you stay here, you're staying at your own risk the reporter before me talking about the storm sushrge, that's the issue in these coastal towns. if these waves start to kick up and you see 13-foot waves, the manager of our lobby yesterday was saying the whole lobby will be under water that's the major danger and threat and fear that people on the ground here have >> it certainly is a lot of comparisons to hugo hugo's storm surge was nearly 20 feet please, please, please we need you, be safe we'll see you soon >> we will small business up and down the carolina coast all the way from georgia to virginia are boarding up shop ahead of this hurricane.

joining us is ray worrell, owner of the slice of life pizzeria located in north carolina. thank you very much for joining us in this tough time. what's the status of you and your family and will you be evacuating >> no, i'm going to be staying here today i will stay through the storm. my family has left early this morning to head to the western part of the state. and they're actually on the road right now. >> what have you heard from them as far as the traffic going east we know there are maybe a couple hundred thousand automobiles, maybe upwards of 1 million people who will be leaving the coastal region are they able to make it are the roads already getting crowded? >> yeah. they said they experienced no traffic whatsoever they left at 3:00 in the morning. expecting that to change as the day goes on.

>> what have you heard about possible storm surge where you are? >> you know, i've been here since '89, seen all the hurricanes come through. it's always a situation where the barrier islands, places like wrightsville beach, topsail island, they go pretty much under water. and i'm thinking that will happen in this scenario. this is something we're used to. we don't like it but i think people are taking this one seriously i know i am. >> you have decided to stay. we know you have a three-story building why have you decided to ride this out why not get out? >> yeah, the building that i'll be in is 176 years old it's an 18-inch thick brick building, three stories. i'll stay on the second story.

i just want to look after my businesses i know that it will be -- it will probably be difficult to get back into wilmington after the storm comes through. >> i know it's hard to talk about the economics, ray, but this is cnbc, you are sticking around what is your situation from an insurance standpoint i'm sure that there is some kind of insurance as a business owner. but what have you heard about what kind of protections you have should the water just continue to rise up on the cape fear river which is only a couple of blocks from where you'll stay. >> yeah. luckily my business sits up very high it's about two blocks up from the river. i don't expect the river to crest that far up. i did call my insurance agent just the other day and he assures me i'm fully covered for all my businesses, all my homes.

>> what have you heard from business owners around your region i know you guys are about 15 to 20 miles from the coast, up the river. do you feel like the other business owners in your area as well are taking this seriously or is it, okay, it's going to be a storm. it's going to be a big one, but we'll be fine. >> no without a doubt people have taken this very, very seriously. i've talked to a lot of other restaurant owners. they're boarding up. they're taking precautions you know, i expect pretty much all of the businesses to be closed today this is a very serious event that will happen here. >> yep >> and i feel that people have taken -- especially business owners, they have taken this seriously. i've -- it's like nothing i've seen we went through fran

i think that was probably the hardest hit that we had. floyd and fran floyd was more of a rain event than a hurricane fran definitely more wind and power. i think this will be just like a fran event, which did a lot of damage in this area. >> well, ray, we're on your radar now. we want to stay in touch with you, make sure you and your family and everybody is okay please stay in touch with us, let us know how you're doing from time to time. we're thinking about you down there in wilmington, north carolina, all right? >> thank you very much >> thank you very much we are just getting started on a busy wednesday morning up next, big business versus the white house. the new group formed to counter the tariffs. and will apple pull out some surprises at its iphone event today or leave investors yu

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to review the proposed benefits of the deal between sprint and t-mobile. neilsen exploring its options including a sale of the company. and gilead sciences says a drug to treat rheumatoid arthritis did reach its goals. gilead are also investigating other uses for the drug includi including treating things like crohn's disease. big business sounding off in a big way against the president's proposed tariffs kate rogers has more on this new group. >> a coalition of u.s. businesses are launching a new campaign today to counter president trump's tariffs. this ranges across from several industries from toys to tech and is being led by the national retail federation. it involves reaching out to

lawmakers, buying ads and hosting town hall meetings in swing states the group is calling on congress to participate in events next week in illinois, pennsylvania and tennessee. they encourage congress to use its oversight role on trade policy issues to prevent further harm to u.s. workers, families and consumers. president trump has proposed tariffs on 2$200 billion worth o chinese imports which he says could soon be imposed and has threatened further action. groups argue that tariffs disrupt supply chains and lead to supply increases. a study finds that the proposed tariffs could increase costs by 1 billion to $2 billion on everything from circuit boards and servers to smart speakers. we'll see what happens with this one. >> we'll see you in a few minutes. futures are higher on this busy wednesday morning let's find out more about what you need to know regarding your money.

ta talley ledger joins us now remember that song things that make you go hmm? we love things that make us go hmm. you brought in the best stat all week in this current cycle technology has risen 1,000% less than it did in the 1990s as good and big as technology has done, it's done that much worse than the '90s. are you trying to tell us there's a lot of opportunity in technology >> i am. i'm also addressing some concerns that investors have about concentration risk, valuation risk, waning breadth >> overly concentrated in tech, you mean >> the few names that have been leading the tech sector higher that's a common concern out there in the marketplace you have to give a nod to that especially more on the valuation side but when you look back, you look at the historical record, as you point out tech could have a long

way to run, if we are building a similar bubble dynamic in that sector >> when you say some have expressed concern, perhaps you're referring to this fine program. there have been some concerns raised by a few people on this set about the concentration in passive investing and etfs of 5 to 10 stocks if those stocks, the facebooks, the apples, the amazons, if they ever decide -- facebook kind of already has, if they decide to roll over, do you not remain concerned about the overall market >> i think what you make in terms of a good point is it ties back to the sector reclassification coming up at the end of this month. technology names will actually have some bit of a shift in the weeks ahead. but on the telecom side i would actually expect a deep value sector that has until this point not had very many growth prospects. and underperforming the market

significantly to have a bit of a bounce here and benefit from some reallocations >> what part of the market looks like it's the best value for oppenheimer's clients? >> without a doubt the defensive sectors of the market have been punished the most. as a result they have some very compelling valuations. right now where i'm starting to change is in the telecom sector. it's about to shift from being a value sector to a growth sector, and continue to benefit -- >> in a good way or bad way? >> i think in a good way >> you're getting more optimistic on telecoms >> yes, this will become the communications sector which, you know, has been included or being rejiggered to include some high-flying technology stocks that you mentioned earlier >> which, by the way, you wrote in your data rising 1,000% less than in the 1990 cycle incredible stat. thank you for bringing it to us.

>> absolutely. still to come, washington at the ready. hurricane florence taking aim. how the federal government is preparing to help those in the path of this mega storm. we'll leave you with some dow winners and losers (guard) i've seen things i shouldn't have. unnatural things. these people they don't sleep... like ever. they reveal in extremes and defy limitations. these pursuits may seem unnecessary. but the scariest thing i can imagine is a world where this, doesn't exist.

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welcome back a live shot of the nation's capitol. a little rainy on the east coast. can't complain given what's going on in the carolinas. washington is closely watching hurricane florence president trump telling reporters that the federal government is totally prepared for the storm. let's get more on the preparations from d.c. with tracie potts who is live in washington good morning those preparations involve advanced work with the states affected by this storm as this massive storm barrels towards the east coast now, it's also being overshadowed by some new information about how the trump administration dealt with the last big storm >> so, i've spoken with -- >> reporter: president trump says washington is ready to help with what's expected to be massive damage and power outages from hurricane florence. >> we are totally prepared we're ready. we're as ready as anybody has

ever been. >> reporter: he declared states of emergency from south carolina to washington. with more than 1 million people already evacuated, the federal emergency management agency is staging critical supplies now mindful of what happened last year hurricane maria. a new estimate shows nearly 3,000 people died in puerto rico >> puerto rico was an incredible unsung success >> if he thinks the death of 3,000 people is a success, he really doesn't know what this was all about. >> reporter: a report from the government accountability office shows fema was short-staffed for maria. they didn't have enough people that delayed the response. plus the report found more than half were not qualified for their jobs >> there's a lot of lessons we learned from 2017. we're at the ready. >> reporter: ready for a life threatening storm barrelling towards the eastern shore. that is the management of the

storm recovery, but then there are the storm politics on capitol hill where some republicans are expected to push back and insist on budget cuts to compensate for the cost of the cleanup. >> tracie potts live in washington, thank you. let's get a check on the other top headlines outside of money and business including an early nominee for the dumb criminal of the year award frances rivera has more on that. >> we have to bring you this first, a historic primary in new hampshire's first district if chris pappas wins in november he could be the state's first openly gay member of congress. on the republican side, former police chief eddie edwards got the nod. if he wins he would be the state's first black congressman. >> russian president vladimir putin and chinese president xi jinping showed off their cooking skills making some traditional

russian pancakes after their talks. the two leaders topped the flap jacks with red and black caviar and toasted each other with shots of vodka a colorado man's attempt at a robbery didn't go quite as planned. he steps up, pulls out a gun, drops it, runs off look at his pants, they're falling. tries lifting them up. police are asking the public to identify the suspect maybe it's a good thing he gets away because the embarrassment alone never mind the charges, that would be bad enough >> that has to be it >> i don't know if he'll win the award, but he's got to be in the nomination, right? >> yeah. >> he wants to thank everybody involved >> he's up there >> unlike his pants. thank you very much. on deck, will it be a wow or a yawn from apple later on today? a preview of the apple event

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and walmart is getting in on the bitcoin craze. sort of. we'll explain as "worldwide exchange" rolls on ♪ welcome back thank you for being with us on this busy wednesday morning. stock futures and oil are slightly higher. we'll get you more on your money and markets as always ahead. we have to get to your top story. that's hurricane florence. the monster storm charging towards the carolinas. the category 4 hurricane could be the strongest to hit the region in decades, if not ever mandatory evacuations ordered up and down the carolina coast. let's get back again with jackie deangelis in carolina beach, north carolina good morning to you. folks on the ground here are taking the warnings seriously. i can tell you there is an element of fear in the air here. but also in terms of precaution.

people are doing what they need to do. you can see this caldwell banker is boarded up. this is not the only structure bored up yesterday pretty much all down this main drag in carolina beach you see the same thing a lot of heavy traffic flow on the way out of the beach and coastal areas. that's because the local authorities, state authority thinks, they have said the coastal areas are the most dangerous. we've been described as in the bullseye target zone of this storm where the eye will make landfall and hit the concern is for very, very strong wind, 140 miles per hour and very strong storm surge. we're told it's possible to see waves in this area of 13 to 20 feet so you would see tremendous flooding it could be catastrophic if that is the end scenario. today on the ground here, wednesday morning, they're saying the storm is not coming necessarily until friday

morning. a little rainfall. feeling stormier there's less signs of live here in carolina beach. there's some folks who have decide to hunker down and stay here at their own risk certainly less people milling around than we saw when we first arrived. a couple of interesting notes to bring to your attention. airbnb already starting to put out some safety precautions allowing people to have shelter and places to go u-haul telling people they can come to certain areas and get free storage for 30 days for their belongings if they have to evacuate >> i know you probably don't have as much chance to get around as you would like given that you are reporting and you have been on tv, but if you had a chance to get out, what's the status of the stores are they all closed? are there supplies for people who will try to maybe foolishly ride it out down there is there anything to purr class to keep people safe? >> as of last night, wal-mart

was still open the supermarkets were still open the shelves were becoming more sparse we were told that shipments of gasoline and water were still going to be coming in today. there was heavy injust about an hour ago right now it's calmed down a bit. so i imagine supplies will still be coming through today for those who want to hunker down or those trying to get things to move inland. but definitely you can see the progression over time, the supplies starting to dwindle >> jackie deangelis, we'll see you soon let's check the other top stories. kate has those let's check on what's leading cnbc.com now we told you earlier a coalition of u.s. businesses launching a new multimillion dollar campaign today targeting the trump administration's tariffs the group is called americans for free trade it's made up of a host of u.s. businesses from toys to technology but led by the national retail federation.

neilsen is exploring a sale of its company this comes as the company faces pressure from elliott management shares are higher in the premarket. twitter is making a big bet on live video. the company striking a host of new deals with media companies to provide users hundreds of hours of live streaming content. among the partnerships, sony music, fox and nbc universal stock futures are higher we looking at a market that despite everything else going on continues to rise. i want you to pay attention to the bond market. kind of got lost in the news cycle is that the ten-year yield is creeping closer back to the 3% mark. we're at 2.96% so much going on, obviously with storms, tariffs, trump g geopolitical news. we are seeing oil on the move as

well right now we are told that there should be plenty of oil and gasoline in the carolina region, and that if anybody out there is jacking up the price of gas, let us know. that's gouging there are adequate supplies at least at the moment. nothing we have heard about shutdowns of pipelines that run through the carolinas. if something happens we'll bring that to you. let's talk more about the macro impact about the storms and bring in our friend lindsay from stiffel i won't ask you to comment on the storm. we don't know what the damage will be. hopefully this thing cools down a bit, but we have had our number of storms in the last couple of years. how do we model storms from an economic perspective is there a way to gauge the macro impact on the overall u.s. economy? >> they cause certain disruptions in the economy for

the short-term if we talk about disruptions in the pipeline connecting texas to new york thousa though it looks like the worst of the storm will bypass the gulf coast strong winds, flooding, this could cause electrical damage, shut down nuclear plants we could see a temporary impact on prices in the energy market i have seen estimates in terms of damage based on the category of the storm up to about 30 billion in potential damages so it would be a sizable hit along the coast and could have at least a temporary impact on gdp in the third quarter >> but then the impact on gdp afterwards, i think back to hurricane hugo 1989 i was in college, but we felt the impact of it because i was in southern virginia, you felt the impact of the storm. i know charleston suffered through it, but the rebuilding process in some ways helped the entire region. they were able to build up around charleston.

is there any net positive to gdp from these events as the rebuilding process kicks in? >> absolutely. it would be a temporary negative impact but by the following quarter we would start that rebuilding effort, construction effort, manufacturing would pick back up. there's a positive offset in the near-term when we do talk about that disruption. we generally see a sizable bump to the upside to counteract that disruption >> hurricane florence will come through. we will prevail. they're going to rebuild let's move on to the macro perspective, everything else that is going on in the market a lot of concern about the "p" peak earnings, peak economy, peak housing any sign to you that we're seeing a slowdown at all ahead >> i think absolutely. second quarter activity was the peak going into the second half of

the year we do expect to see sizable loss of momentum still positive, but a significant decline from that above 4% gdp level a lot of temporary factors going in to support that above-trend activity that we expect to wayne moving towards the end of the year this will translate into a much more patient tone at the fed now we have the september fomc meeting coming up in a few days from here, less than two weeks i do think that the fed will move forward with that additional 25 basis point hike, which is very much priced into the market but going into the end of the year, if we continue to see a slowdown in the consumer sector as a result of still disappointing wage growth, if we continue to see red flags in the housing market with sales now in the red for 5 out of the last 6 months on an annual basis, if we continue to see top line gdp slow from that more optimistic pace, as i mentioned above 4%,

back to 2% gdp and inflation stays at 2% or flirts with falling below that level, it will be difficult for the fed to justify an additional rate increase as a result of that loss of momentum >> lindsay, thank you for joining us have a great day time for the top trending stories including what may be the most american story you have heard. i want to salute you, kate rogers >> i'll salute you back. this is incredible as people all around the country commemorated 9/11 yesterday a minnesota fire department has a special surprise guest the now viral video of the ceremony shows a bald eagle perched on top of the fire truck that was being used to hoist the american flag. the fire chief called the moment phenomenal and viewers seem to

agree. the video has been viewed over 2 million times. this was not a stunt, go to the fire truck, you could the eagle. this was just a random act of nature >> something incredible. >> awesome amazon is branching out this holiday season the retail giant will sell live full-sized christmas trees for the first time this year >> why >> the trees will be shipped in a box straight to consumers within ten days of being cut customers can expect to pay $115 per seven foot tree. >> i have a lot of questions how big are these boxes going to be the u.p.s. guy, even if the tree is not heavy, it's bulky a ten-foot box >> double carrier duty >> sounds hard >> i like going and picking out my tree. >> isn't that part of the fun? >> for me. i don't have a huge tree, but i like to investigate. >> that's part of it have some cider, maybe with some -- cider.

>> whatever floats your boat i like to go in person >> it's an interesting market. cryptocurrency enthusiasts with a sweet tooth listen up walmart is selling milk chocolate bitcoins, they are wrapped in gold filoil. unlike the real thing, they have a fixed price. >> it's a candy circle >> is that peak bitcoin, walmart selling chocolate bitcoins. >> chocolate is chocolate. >> eagles. >> thank you. still ahead, will tim cook and company be able to pull out magic from their iphone bag. tomorrow do not miss david tepper on "half time." stock futures are up

this week marks ten years since the start of the great recession, the crisis of 2008. tonight in a new cnbc documentary andrew ross sorkin sits down with those who tried to save lehman brothers, also its ceo to see lehman's last chance slip away >> barclay's president bob dimon and his team worked through another night believing a deal is still possible. they're not alone. >> i remember coming back on

sunday morning and first thing fed guys were optimistic, they thought they nailed things up. then there were a number of calls from barclays that they're having trouble with regulators we're getting nowhere. >> reporter: in a flurry of phone calls uk regulators say they won't allow barclays to guarantee lehman's trades. that, they insist, requires shareholder approval paulson makes one last call to his british counterpart hoping to save the deal it doesn't go well >> with the bank of the size of lehmans, if it was going to collapse, and there was every indication that it was, i wouldn't be taking over a calamity >> alastair was so conclusive that not only were they not going to help lehman, they wanted to know what we're doing with lehman to make sure that it

didn't infect their system >> you can watch the entire documentary tonight, 10:00 eastern time and 10:00:00. let's bring in andrew ross sorkin, not only reported in the documentary but also is executive producer of it he has a new book out as well, the bible of the financial collapse "too big to fail. you have spoken with a lot of people what's your macro takeaway from speaking with the key players, the key characters in what was arguably the greatest crisis of a half century >> i think the greatest takeaway is that this was one of the greatest failures of n imagination. even going into the weekend -- by the way, even out of it, people forget that even after lehman fell, that monday morning, two pages thpers on ope

end of the world praised the government for not saving lehman brothers the conventional wisdom was not to save lehman brothers but was the opposite that weighed on everybody that i'm not sure has been fully articulated >> i don't know if you get into this tonight, but here's my question you know the players there's ban school een a schoolh that lehman brothers was not saved in part because lehman brothers and fold was the only major wall street firm to not kick in, so everyone decided that fould who was disliked was not going to get help. >> a number of people that we interviewed commented on that. i don't think in the end that lehman brothers failed because of a personality clash i do genuinely believe that the

government and other bankers to the degree they wanted to save lehman brothers, it's absolutely true there was a political overhang at that time. the idea of a bailout was unpopular, and dick fuld was unpopular. but to hang it on the dislike of one individual, i'm not sure is a fair assessment. i know it made the rounds and continues to make the rounds for the past decade. >> do you think it was more the distaste over bear stearns -- if lehman brothers was first, maybe the outcome for lehman would have been different? >> absolutely. people talk about financial crisis as a series of dominos, but ed lazier talks about it in terms of popcorn you could have taken one of those kernels off that hot

skillet and saved lehman brothers, but others were about to pop then there are political questions about had lehman brothers not failed whether there would have been the political will to save everybody else, and the tools granted to the government so it's interesting. the counter factual becomes -- you think had monday morning lehman brothers been saved, what would have happened next, that's an interesting story to tell >> that could be an interesting sideways story at some point down the line. what would have happened if lehman made it appreciate you joining us on "worldwide exchange." see you on "squawk box." >> thank you big day. we have hank paulson, ben bernanke and tim geithner live christopher dodd will be with us >> he has his own law. >> yes big day on "squawk box," 10:00

p.m. don't miss the doc. >> crisis on wall street: the week that shook the world. 10:00 tonight on cnbc. if everything else wasn't enough, apple also taking the stage today. they kick off one of their annual product events. will they wow the world or will it be a eagrt big yawn we'll preview that coming up from insurance to savings to retirement, it takes someone with experience and knowledge who can help me build a complete plan. brian, my certified financial planner™ professional, is committed to working in my best interest. i call it my "comfortable future plan," and it's all possible with a cfp® professional. find your certified financial planner™ professional at letsmakeaplan.org.

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. with all else going on today, don't lose sight of apple's big announcement today as always leading up to these events, there's fake news out there, there's leaked pictures of things, realistically what do you think we can expect from apple today? >> well, we'll see a new iphone. this is an incremental year, it's not a year where we get a new number, like 10, 11, 12, they put the s at the end of it.

so we'll go 10s, not xs. >> it's 10 it's the roman numeral >> yes >> so that's a nice phone. they will have incremental increments of performance, better screen, better processor, better camera. but also we're looking for watch improvements now it's time for a hardware upgrade to the watch we're thinking maybe around the watch face could be the big thing. >> a round watch face? come on. >> possibly. >> apple hasn't fallen that far. if a round watch face is what our big reveal is going to be -- >> would you say that would be disappointing? >> aren't we looking for things like new devices

new rounds of pacmacs >> we had that already, but the wo wireless charging pad for the mac doesn't currently work with the ipad >> you would think that would work >> also face i.d. for the ipad there are things that people have grown to love about the iphone that hasn't come yet to the ipad we could see that. >> i want to say xs, i want to say nxs, they should play that band song. >> there could be a c in there. >> is it possible we'll get a less expensive iphone? >> that's possible

there's been screen shots leaked, or a blog that seemed to five a live webpage from apple that shouldn't have been live yet. whether that was an intentional leak or not i'm not sure >> will you say what you said to me in the commercial break i want -- >> i will tell you what i have seen some of the news trending overnight is that there was some possibility of a brown iphone coming out and sort of the more humorous among us on twitter have called this poop emoji phone. >> that's hard to actually pass up that's a great tease >> you think the market would react on that. >> the round watch face and possibly the poop emoji phone. appreciate you joining us. today's rbi, apple does love

to innovate and a good thing here's a random but interesting reminder to any company in technology, 20 years ago the phone to have was the $1700 do nothing but make calls motorola star tac they sold 60 million of them, but motorola got cocky and then crushed by that little company called research in motion and their blackberry did you know in 20091 in every 5 phones on this planet was a blackberry they scoffed at the keyboardless iphone thing that rolled out the year before, and we know what happened today's blackberry share is 0.001% 20% to 0% in ten years if that's not a message to apple and others to stay focused and keep innovating, i don't know what is. hopefully those ever-changing

wins random but interesting. "squawk box" is next let's beg. yes or no? do you want the same tools and seamless experience across web and tablet? do you want $4.95 commissions for stocks, $0.50 options contracts? $1.50 futures contracts? what about a dedicated service team of trading specialists? did you say yes? good, then it's time for power e*trade. the platform, price and service that gives you the edge you need. looks like we have a couple seconds left. let's do some card twirling twirling cards e*trade. the original place to invest online.

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good morning hurricane florence now gathering strength as it closes in on the carolina coast we'll get a live update from carolina beach where residents have been ordered to evacuate by 8:00 p.m. tonight. a new multimillion dollar lobbying group is taking aim at the president's trade policy we'll tell who is behind the tariffs hurt the heartland campaign. and the week that shook the world. we're commemorate iing or remembering the anniversary of the week that shook the world.

it's wednesday, september 12, 2018, "squawk box" begins right now. ♪ good morning, everybody. welcome to "squawk box" on cnbc. we are live from the nasdaq market site in times square. i'm becky quick along with joe kernen andrew ross sorkin reporting live from washington today on the tenth anniversary of the financial crisis you have been pulling this together you're the man who wrote "too big to fail" and you have this huge program no, i don't it's pretty amazing what we've seen >> thanks. we have a big lineup today on qua "squawk" and then "squawk on the street."