within three months it was going back to where it had been. >> october is a terrible month >> yes >> thank you for watching power lunch. closing bell starts right now. u.s. stocks set to end a roller coast bit of trading. shares up proctor and gamble soaring after posting quarterly sales in five years. what they told me straight ahead. >> and ford stock has fallen more than 40% this year. raising red flags and we'll talk about how ford can regain focus ahead. the earnings call that

shocked wall street. >> she would be fun to watch >> joins us exclusively to explain why he lashed out. the closing bell starts right now. welcome to the closing bell. let's check in on the market it has been another volatile day. just up right now about 73 points the nasdaq has gone negative down .4% russell 2000 down 1% >> you have wide swings and market a little bit unsteady we did have that first stage of the big selloff there. down 832 points down 546 that two day chunk almost 400

points so we have almost alternated none of the rallies have held. they have been kind of faded >> you're not convinced when the buying comes in? >> not really. it seems as if we haven't quite had that flush if that's what we are needing. let's talk a little more about it we have cassandra here from an investor's point of view long-term holder of stocks is it sending you a message that the tone has changed, that is economy is a little bit unsteady or mostly opportunity? >> well, as much as it is dichlt to stomach this roller coaster it is a buying opportunity we don't see anything that has

shifted. in fact as we start creeping into earnings we are seeing things verify our thoughts there. like you said, proctor and gamble we have seen some of the financials report this week. so it's a buying opportunity >> what do you make of the market action? everyone saying we oversold. it hasn't been that convincing >> that's right. they fail, right i said this last week. there were a lot of internal damage done to the nasdaq and the s&p. you start talking about breaking the technical levels it is very important it operates in that rule set environment. when you break it the computers

automatically try to raise cash to protect the portfolio the market has the thrash around a little bit which is exactly what we have been seeing we are up and down until it finds its stability level again. until it finds the comfort zone. right now trying to hold 2768. that's the number it has to hold it tested it it failed a little bit it rallied right back. >> as you're talking it's a half point below. >> yes >> a lot of explanation is a radical rebalancing. seemed like they were too crowded. a lot of pressure there. maybe some kind of style lift going on >> i think you're see ago lot of

uncertainty around growth and interest rates you're trying to price it in on new information coming in on an earnings front about these rallies, you're seeing it up around to 20. until you see a meaningful pull back i think you expect a little more of this especially next week we get to hear from a lot of big players. >> you sited better earnings are you getting what you need to hear out of the outlooks even p and g was cautious when it came to the outlook on rising commodity costs and geo political concerns there's a lot out there. >> absolutely. yeah and rightfully so. they an international company with all kinds of exposure and

turmoil. so yes, for them the outlook lab little unsure. if you look at one of the stocks we were picking up more shares of, they had a great quarter they raised the guidance for the year into next year. what do they make? pool equipment in a good economy where consumers are healthy and want to spend money of their house they are building pools. why not buy the best in class which is the largest in the world of distributors of pool equipment. we look at what the underlying stories will i'm unwilling to paint all of it with the same brush stroke i think some of the underlying

stock are sick i think i have real reasons not to own them. the congress will be all over them when we look at some of the other companies steady eddie, look at that consumer staples they own caall kinds of brands o and i probably know. that is what we think is worthwhile and we will don't buy more on pull backs yeah they are stinky and it will take time for things to level out and see volatility go lower but we are willing to wait. >> we have to revisit that

>> i think you will absolutely test it last week. remember how fast we got there it went straight there my sense is that it's really trying to hold there i think the market is better when you're talking about selloffs like this, if the stock has gotten beaten up those are the stocks you want to put more money in you might want to think about it >> final word what you're telling our clients? >> yeah. when the facts change so is my opinion. you're selecting something you want to buy make sure you have a good thesis for why you want to move into that name. >> thank you >> thank you

cleveland is under fire after the ceo beraided analysts earlier today. listen >> you are a disaster. you are am embarrassment to your parents. with this being said we are going to use money to reward the long-term shareholders so if this talk continues to go down based on these kids that play with computers and somebody else's money we are going to buy back stock we are going to screw these guys so badly that i don't think they will be fun to watch it will be my first priority you are messing with the wrong guy. >> thank you for joining us here

on the closing bell lourenco if you had to do it again would you communicate the same way >> yes thank you for having me on cnbc. when you're not the face of facebook being on cnbc at 3:00 p.m. is a big accomplishment thank you. >> are you doing this as a publicity stunt? >> no. absolutely not it is a company that has been in a remarkable turn around google is up only 37% and tesla up 28% if way it gives absolutely no publicity and only talking about these other companies looks like these guys

make a lot of minnesota aoney a don't. >> we make money >> so my question to you is why not communicate it in a more proactive and positive way are you really serving the best interest by bashing analysts and threatening they will have to kpl commit suicide >> i was not bashing any analyst. i was just mentioning the effect and mentioning should not be punished i can only communicate when you allow me to. thank you for having me live while the market is still hot. thank you for given a different day to investors today we are talking about cleveland-cliffs, not the other

things >> we are. you know, we did have one of your shareholders who is a contributor who said he would prefer if you didn't communicate that way on the cause just because of the personal sentiments and seeming like you wanted to get back at people who are betting against your stock >> first of all i appreciate jim being a shareholder. i also appreciate that he was trying to defend me. that's my company. i will be in all the calls i will act on behalf of my

shareholders we have seen this with elon musk >> i don't speak for elon mus g musingk -- musk or tesl ancha. i don't believe i berated anyone we would have an interaction but he didn't speak. he didn't ask a question i was not berating him >> you said you're a disaster. you're an embarrassment to our parents. >> i was not talking to you i was talking to him >> right so that's berating >> okay. that's your assessment that's not mine. >> so have you heard from any of the other members of your board? do they support this kind of

approach >> i haven't heard from any other members of the word but i certainly will i have a board meeting on monday i am not concerned at all. >> you know, stock is up50% this year. >> it is way over time things like today help a lot we are all talking about cleveland-cliffs i will take your 50 over my 46%. it is a lot better than a lot of companies that people talk a lot about. it is a great story.

>> you are trying to talk about today. >> it's not every day we hear a conference call like this. >> of course ceos are cookie cutter people. they like to say things the same way so you can repeat the same things on air. you like it, great >> that part of it i would say is refreshing. >> thank you >> but what math is wrong? is it just a different opinion about the evaluation >> no. it's not a difference of opinion. i respect is difference of opinion a lot. bad math is bad. using 303 shares the right number is 310 because it has a convert out

it is unacceptable calling a miss when it's not a miss bad math >> why not just let the analyst -- >> i'm sorry >> why not let the results speak for themselves >> hold on in the conference call the results don't speak for themselves when they result speaking for themselves it made a mistake. i copied his mistake in today's world only the headlinematters.

dmou results are speaking for themselv themselves >> year to date is 37% that's our story that's our story that's our turn around that's what i have been doing here >> a lot of companies would have them call and say maybe you should check your math i guess that's a different approach >>. >> yeah. everyone is different everyone has his or her way of doing things it is working for shareholders for employees and we are all doing very well. >> thank you for joining us. >> thank you for having me always a pleasure. i will be there for you guys

you like me i'll be on your show >> you don't have to sling insults to come on >> yes >> good job. you sathank you. thanks a lot zbli can't tell if it's refreshing or insulting. >> you don't hear ceos talk like that >> no you don't. coming up on the closing bell this week's retail sales data pointing and we'll speak with panera's ceo what the company ceo told me what to expect in the future next

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shares of proctor and gamble surging. it is after the reported the biggest company sales. we spoke earlier what did he tell you >> the company's growth was double what wall street expected he told me it was a combination of its own strategy. it is starting to take effect. nine out of ten with brands like olay when i asked him which two stuck out the most he said all of them >> a lot of categories -- a lot were growing in volume

it has more categories starting to grow in more big countries start to go make progress. while there will be uncertainty it is a good place to go into a lot of uncertainty >> it is a potential head wind when i asked him whether he was concerned about a slow down in numbers here is what he said about that >> not in a meaningful way i think the broad statistics may have shown to 7.5 to 7 to 6.5. in categories they continue to do well and even the premium segments i don't see a huge change in fact i still see it very attractive the difference is not something to discourage me at all about opportunities in china

>> p and g not seeing a slow down they really called outthe u.s. they talked about some of the price increases. overall it's a pretty good environment. >> yes >> and some of these company initiatives. >> i just wondered, they were a little bit tempered in their outlook. does it mean there is an unusual number of -- >> it's the fact that the dollar is hurting p and g is one of the most exposed. all of these things out of their control got mentioned on the conference call. they operate in a lot of these markets which didn't give them

the confidence to raise the sales growth target. analysts today look at these and say that's conservative. if they can keep up this momentum it will go up >> clearly a lot of people jumped ton bandwagon >> absolutely. >> let's stick with the consumer it pointed to the sharpest slow down at bars and restaurants in nearly two years is this just a blip or a warning sign for the health of the american consumer? we have blane here let's start off with the strength of the consumer you more than 2,000 stores across the u.s what are you seeing in terms of consumer behavior? >> we did see a slight slowdown versus expectation in september. what has been amazing to me is as we look at our two-year comp which is our two year trend in sales we have actually seen a

real pick up in the last few weeks. our volumes are so high in september we may have been challenged to handle the volume. we don't see this as a long-term downturn in the consumer at least not panera's consumer. we compare our sales to the black box industry comps, if you will we continue to dramatically outperform the trends that we are seeing from other folks. so i think there is -- i do worry about the overall -- the report that you referenced earlier. but i think panera is in a pretty good place going forward. >> and just to state quickly with the labor costs going up, tough to find people across the economy and retail-type jobs is that something that's a challenge at this point? >> well, i think it's a

challenge for everybody in our industry without a question. the good news for panera is what we stand for and what our stands for. i think we are in a better place than most. that being said our turnover levels are well below the industry it is tougher to find the great people than it has ever been i do think that's an overall trend. we are not completely immune to that trend but with our new channels that we have launched, product categories that we have launched we seem to be at least on the positive side of that trend. >> so you're under j.a.b. now. he said now we can really think long term and put in place moves we don't have to answer to shareholders every three months. what sort of moves have you been able to do under the private

umbrella you couldn't do as a public company >> i think as you know we have spent a lot of time, treasure and talent on the differentiation across the channels our clean initiative which frankly was not quite as inexpensive. we look at the total system cost but it was the right thing to do it was pretty much all we could do as a public company as a private company we actually are now able to talk about and make investments around a longer term strategies. for example in 2019 it we will begin the most extensive remodelling of panera cafes. we probably could have done that as a private company we have got to do it it's not an option

do consumers ever now every detail how do you walk that line between being open and sharing ingredients and being the food police >> well, i think panera can never be the food police what i do believe is that we have got to be the brand that's in with -- that's relentlessly also through transparency. what we have started talking about earlier this week is the amount of whole grains in our bread. it's only 6 of our products but we think it's important to give that incite as they make their choices. i think further with our launch of food interrupted which is a video series delivered through facebook watch we think that is just simply helping our

consumers to make better choices with better information. in no way will we say do this, don't do that. it's literally this entire series has even very little mention of panera. we are talking about through story telling, stories that actually communicate what better either could be. >> all right we know that's been a part of your brand far while thanks for coming in and checking in on the business. >> thanks a lot. >> nice to see you time now for a cnbc news update >> hello here is what's happening at this hour everyone. a 3,000 strong migrant caravan pushed through check points at the guatemala/mexico border. president trump vowed to close the u.s. border if mexico does not stop that caravan.

israel's supreme court ruled an american student that was barred from entering israel be allowed to study there she had been held in desengs seasons arriving earlier this month. they accused her of supporting a boycott movement against israel. >> the court found that the evidence is so weak and so transparent there is an oppression she was targeted for her political opinions >> thousands of dead fish have washed up on cocoa beach a toxic algae bloom was in that area that is all up and down the florida coast. that's the news update back to you. >> what a mess fi first the fish then the birds. >> i didn't even go there. >> thank you very much >> see you let's check out stocks to

watch. disney trading at levels not seen since november of 2015. that is after he upgraded from overweight to equal weight it will spark new growth for the company. i think even more specifically the analyst is making the case when disney details the strategy it will be able to persuade investors it won't raemly be a lot of near term earnings hit. maybe they could revalue the stock based on what that consumer service could be as opposed to fixating on that as well >> so much anticipation of that new service. my stock to watch is investors. also issuing a better than expected guidance specifically on sales for the fourth quarter. the company did see sales for the fourth quarter grow but they didn't miss the revenue number

sketchers did well the stock did so well. it's hard to follow. it is up 14% going back for the last five quarters it has seen 20% in either direction i would say they are benefitting from one key sneaker trend, the dad shoe, the clunky shoe. they say they don't zev enough credit as doing enough fashion trends >> seth curry introduced the dad shoe it is working. it has gotten them attention in the fashion magazines. >> that's why i don't know about it >> that's why i'm here shares are down more than 30% this year. we'll discuss how ford can get back on track. stock is flat today. the closing bell will be right back i don't know even where to start with that. first, let's take a look at your financial plan

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24 minutes before the bell up almost a quarter of a percent. nasdaq down a quarter percent. also small caps have been a heavyweight in the russell 2000 coming up uber are rumored but will they need to rethink their

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>> the wild swings on the dow

could be rattling the confidence of tech companies that want to go public next year. we have more >> it has been an ugly couple of weeks. there's plenty of talk some of these ageing unicorns might go public including air bnb and uber. this market volatility is really hurting investor confidence it is down about 10% versus a 4% decline. look what's happened here. it's not a dollar. look what happened solar winds set the price here 25 million at $15.

they raised half the amount that they expected. this is big implications that might want to go public it was a huge deal. they have locked up big amounts of money many have had their money tied up for more than a decade. they are looking to get out at this point the question is what happens if this volatility continues? those unicorns will have three choices. they may have to take a lower price. two, they may have to float a smaller number of shares or may have to postpone the offer indefinitely it will depend on the needs of the companies. i'm not saying they can't go public we all know they are sitting on piles of potential profits i am saying that the evaluations may not be nearly as high if the volatility continues

>> got to see ho you that window looks next year. we'll talk about what the life expectancy of these anyoning unicorns is. turning to china the country just purported the death since 2009 chinese officials blamed external officials for the drop in growth and in response the central bank to n an attempt to ease investor concern. it seemed to work. the shanghai did end the trading session higher still, the slowdown is ret ratcheting up financial prison analysts say a string of d disappointing data, just a

broader based slow down is immerging. tensions between the u.s. and china intensify. the latest data reveals chinese exports grew 11.7% exporters front load shipments it could change if the administration puts a 25% tax on all chinese exports. the question then becomes whether beijing will use it to offset any decline in the export picture and if the tools will work, sara >> they are ramping it up. thank you. all right. we have got about 17 minutes to go here before the closing bell. dow is up 100 points a lot of it weakness in the nasdaq it is down about a third of 1% >> still pretty tentative out there. a technician will tell us if gg dntn. ae beginning of bierowur your company is constantly evolving.

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they tell us where markets could go good to see you give us your quick take on what we are seeing here is it some kind of routine seasonal stuff that the market has to work through or might it be some kind of a trend change >> this is part of it. we were expecting and leading to an october bottom. the market kept acting strong until the very last minute like a student who never went to class and tried to cram the night before the midterms. the market got all of the work done at the very last mine with the minicrash that we saw last week it is funny that the market decided to wait until the last minute to get all of the work done at the end. >> what do you mean by the presidential cycle pattern

we have a chart here we are looking at the s&p. it is versus your longer term cycle. explain it to us >> sure. if you take it and chop it up into four-year chunks of time it is a little more math involved you get a depiction of the average pattern. what does it look like on average? some better and some worse it is the dance steps that you follow the first two years of a presidential term are not much to talk about. they are generally flat. the new president especially when you have a new president he is trying to get all of these changes. he is finding out and saying things are worse than i told you before the only solution is whatever package he wants to get congress to approve it is usually how it goes the market doesn't like hearing that after the midterms it is typically an up year because the president will spend all of this time running for reelection and

people hearing that things are better and so the market goes up we are at that inflection point before the midterm elections it is heading into the third year of the presidential term. it is always up years. 1939 hitler was marching through. most of the rest of the time we are heading into that now. >> and tom, i know something that i picked up on you watched for a while. the similarities at least between this year and 2014 seems to be tracking very well what does that tell us it >> does a good job talking about the similarities which don't really make any sense. in february of 2014 we had a big sudden drop. we had a big sudden drop in february this time for totally different reasons.

totally different conditions and yet the same are showing up on the same schedule which makes you think if the influence that we think matter are different but we are getting the same outcome maybe it is not the ones that matter. if we keep following the 2014 as closely as we have been which has been very close then we should see the market head nearly straight up at the end of the year. >> all right thank you very much for walking us through >> got about ten minutes left before the bell. dow is still up about 115. s&p holding in there about a five point gain. the dow is lagging >> it is being held by defensive

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let's get the biggest movers on the volatile session. >> two of the biggest movers of the flip coin of earnings today we had paypal coming in with better than expected results it has been negative for likely shortfall during the quarter we are seeing some of the defensive names and halo effects they are among the biggest de kliners. the thing i have been watching is the small caps. we'll be down for five straight weeks here the russell 2000 down for the fifth straight week. continues to see that downturn

microsoft and i intel are the worst performers down four weeks in a row back over to you >> seems like it is getting higher up next we'll have the closing count down for you r and 149 companies are set to 'lbrrt earnings. wel eak that down coming up on the closing bell. ♪

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two minutes left until the closing bell s & p 500 really waffling around the flat liners. for the week as a whole as well is just clinging to a pretty small gain in stock. the index is about a half percent below the lows from monday it is about 1% above last thursday's low yes we put distance between last week's selloff lows and where we are now. not a lot of it. look at the small caps they have lagged >> if you look at the gainers

this week it is all defensive consumers names. it is coca-cola. merck. the laggards are all like caterpillar. those are the big decliners. a very big tilt here nasdaq is downright now. the real question next week, i was encouraged today we had a little bit of a program come through particularly in tech stocks. it did sort of die the market lifted slowly that's a good sign >> it's in this zone so as you say, pretty big earnings week. >> how many stocks are above

that, the ten day moving average and that's the kind of thing it will be. >> have a good weekend thank you very much. ringing the bell here is at&t pacific city financial corporation. that's the first hour hoft closing -- of the closing bell back to you. dow only wanting to close out in positive territory. it was largely thanks to proctor and gamble and the best quarterly sales growth in five years. s&p and russell couldn't hoelld onto early gains nasdaq down half a percent

>> russell negative as well. s&p in positive territory. mega millions jackpot winner coming up we'll take a look it what we are calling jackpot stocks, what could have big payoffs. let's talk about this market joining us is evan for a friday leading the dow this week was proctor and gamble united winners was a laggard it didn't seem like enough to lift the market out of this funk >> it was a sad week >> this was not a good week. it doesn't have the right feel you look at some of the big momentum names they popped huge after earnings.

i forgot how much they were up they were up 5 to 10%. they gave back almost all. they gave back almost all of it. you can basically say it doesn't feel right, doesn't feel good. china is kind of adisaster >> the market doesn't really trade in a convincing way. >> no. it doesn't i think the small caps being down, you know, on the positive side you have a little pop in the financials after goldman's

earnings the market, you know, really since the summer we have been talking about this, what is the reason to buy >> the economy is in a very good place and that's reenforced by a lot of corporate earnings. >> you're not buying it? >> no. i'm not saying that the market is not cheap it will move up 10% mar than it has been down 10%. it is kind of evenly balanced. >> we are joining the

conversation mark, it sounds like do you see this as a correction and expect stocks to resume their up trend? if so why? tell evan. estimates were in the low double digits while i don't think we'll necessarily see multiple expansion and i expect the ride to be bumpy i expect it to deliver stock share price games. >> i do wonder and i think as the market behaves this way it raises the question of what is the market trying to suggest when you see consumers under for form so much when there is a defensive turn in the market

>> if you look at the year to date results of all sectors it kind of fits the eye relative to economic conditions overall. it's not perfect but nonetheless you have your sectors up decently i think we have seen it play out time and again midterm election cycles where you have the staples and utilities lead for about five months prior and then post election you have a steep rally into year end through the first quarter of 2019 i don't want to be trapped

by chasing these things. >> and everything that you said makes sense in what we call a number economic cycle. give than we are now in the quantitative tightening or tightening phase, how do you overlay everything that you said with that. th traditionally look at patterns a lot of charts were not built or were not developed during periods of tightens. do you have overlay over everything that you just said? >> i do. one is the monetary cycle. right now the settlings are still accommodative.

obviously the best one is when we are easy and easing they are not doing that as you just mentioned in the cycle of which we are still below what they estimate to be a neutral rate, which we believe it is above where the rate is today and even while tightening that's still the second best phase? which the compounded annual gains are quite attractive and more attractive than that. it is probably towards the end of 2019 and perhaps even beyond if the rate moves up further then it should be a good playground for equity prices over the next 12 to 15 months. >> all right one of those defensive sectors happen to be the best performing one today thanks to proctor and

gamble the company said it helped propel higher than expected revenue growth and had the strongest quarterly sales gains. a big question is how much is a p and g story? how much is a sector story in these numbers? >> i was trying to get to the bottom of all day. it is a combination of all of them it's not like a stronger u.s. consumer they posted 1% organic revenue growth so clearly a lot was working within the p and g turn around focusing more liean and cutting out middlemanagement based on product lines. clearly that's what is having an effect it helps that the u.s. economy was strong as the ceo told me when you launch them you want to

do it into a heavy market. it did take that but boy it has ban long time since we have seen that kind of results >> you have the stock here maybe it has top line momentum >> it is above the market. >> yeah. >> well, you say they alwaysdo >> i can't say whether they will do glaet it is not going to double in the next year rmt it is not a high-multiple kind of company. you're not buying it super cheap right now. >> do you agree? >> well, i agree with the fact that it's not a deep valued play

ford is trading at 19 times. you know, once again you don't necessarily expect to own a proctor and gamble at least over 12 months. all we need is relative to p proprotects. even if we see mid-single digit coupled with the yield that mike spoke of is anitis total return that is better and that bonds and cash >> and another earnings to talk about. paypal continues higher. venmo was a big boost. it had a as a rule yum growth of 78%. the stock popped after a declining performance. >> yes it was one of the best stocks over the last couple of years. everyone has been feasting on kind of new type of payment to

play clearly they, you you no, i, met the skeptics and exceeded what people thought they could do it is interesting. almost everything in this space has taken, you know, taken flight people feel like you'll use plastic. they get a piece of everything >> it is one of those extremely weird -- i never really understood the payment space which is everybody will be driving the cost per transaction lower. the overall pie or the profits that the market is for everybody is growing expo then shlly it has to be winners and losers. >> i would have thought. >> no. >> if the pie is growing fast enough >> yeah. actually i think he described google's business model. >> you better be careful >> let's talk china. >> yeah. we'll talk about china's stock market the economy could be slowing

down >> they have three market regulators sort of ensure investors that things are okay >> okay. where does this china story fit? >>. >> -- fit in >> i think it is in fact china right now i don't think the story is evidencing something that a marked turnaround is at hand look at some of the other economic data including the most recent pmi readings that were just above the bust line barely

speaking i think it's a delicate balance china is trying to pull off know to the economy at the same time trying to concerns around trade. we have seen weakening in an effort to try to stall less than controlled slow down >> it's so hard trying to figure out what is happening in the chinese economy. if you're looking at the currency you're thinking it was collapsing the companies i talked about, d adidas, we are seeing growth >> one of the things we talked about is donald trump is fighting like a trade war with china. everybody are interpreting their stock market and what happens with their currency. they are doing that into they are losing the trade war

their economy is coming apart. it is possible to have a bad stock market in a place like china and to have kind of monetary rumblings and have a relatively healthy economy at the same time. it's the stock market in the u.s. is a pretty good proxy. i would not say the same >> and i do think the consumer side was up. >> yeah. >> so that tells you how the population is. >> but what's the old saying as goes gm goes america was that the old saying? i don't think as goes 10 cent goes china >> we'll have to find out what fits >> we need a better metaphor >> all right thanks for joining us today. appreciate it. >> thank you shares of ford falling more than 32% so far this year. up next we'll drill that ahead of earnings and ask whether the

restructuring will be a success. this weekend's mega million drawing. cheap stock that could have big payouts. itr,h out to the show on twte facebook. closing bell back after that quick break. oh, and there's the closing bell. (sighs) i hate missing out missing out after hours. not anymore, td ameritrade lets you trade select securities 24 hours a day,

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restructuring concerns we are in chicago with a look at ford's issues. hey, phil. >> you take that note and jp out and look at all of the analyst notes positive news for ford let's talk about that. morgan stanley out cutting the company from down to equal weight it is down to $14 down to $10. jp morgan cut the estimate at ford by 36%. look, there's a host of issues at ford. one of the big ones, it has

slowing global production. europe is slowing. south america and here is north america. north america is the lone bright spot for this company. they are struggling elsewhere. there is the question what's the restructuring plan when you take a look at shares of ford keep in mind it was a company that was supposed to tell wall street here is what we are planning to do as far as our drive towards mobility in the future unclear when they will tell wall street what the plan is for the future if you take a look at shares of ford and we go back to the beginning of the tenure take a look at the performance under the last four ceos this is not good jim down 22% mark fields the stock was down 35%. it was up 178% remember, back in 2001 to 2006 bill ford who was chairmanof

the company was ceo as well. the stock lost half the value before then. the bottom line is this. this stock is down 67% over the last 20 years. it has been worse than dead money if you have held onto it since then they will say you factor in total rate of return we'll get more >> what is with lack of transparency you mentioned cancelling the investor day >> your question has been asked by almost every journalist that covers this company. it has been asked repeatedly by analysts that they would like to have more details. they are not getting them. i talked with an analyst that said your guess is as good as mean you know how this goes, if there's a vacuum the narrative will be fill until by some people and a lot of it coming

from these analyst notes saying we don't know what we areseein and we are not sure what's going to happen in the future. >> thank you joining us now is another analyst, brian johnson it sounds like it is a mix of deteriorating fundamentals and phil just laid out and execution issues what do you do with the stock? >> it is a price target having cut our number repeat lid. it is this outlined outside of the u.s. the uts was largely on track in terms of the analyst day we don't -- you know, we think had they had it talked about downsizing in south america and europe they claim to have deferred it to get time to discuss that. we think even if you go through that they could be successful in downsizing and driving up margins. we don't see that much upside in the stock.

they would be doing what they had done already frankly those stocks, particularly gm have not been rewarded for that. >> brian, this brings me to miz question which is are these totally ford specific issues or just an issue of the global car industry we are always coming apart ford was the only one that wasn't bailed out at least officially by washington here we are ten years later. the industry really has never fully recovered. conditions have been good for the past decade. >> it is a structural better than in the bill ford days there is over capacity in south america and overcapacity in europe it is part of ford's businesses.

it is pricing in something bad in terms of where the auto cycle was headed is ford being viewed as disrupted type company because of the product category? >> in part, you know, if you compared to gm it doesn't have the vehicles on the road operating like gm has. i think ford it comes back to a lot of execution outside of two strong points for them >> thank you very much steel and aluminum tar rits don't help >> it has been a volatile week for stocks up next we show you how long the volatility has made a big

comeback >> i'm looking forward to it on mad money cramer talks about the company's earning speeches more closing bell right after the break. this is huntsville, alabama. aka, rocket city, usa. this is a very difficult job. failure is not an option. more than half of employees across the country bring financial stress to work. if you're stressed out financially at home, you're going to be too worried to be able to do a good job. i want to be able to offer all of the benefits that keep them satisfied. it is the people that is really the only asset that you have. put your employees on a path to financial wellness with prudential. bring your challenges.

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mike has more here >> yes these are two exchange traded funds. each has 100 stocks in the s&p it has the stocks, the 100 stocks high beta are the most aggressive, the ones that move the most you see the more aggressive ones a lot of aggressive consumer stocks has outperformed for most of the year. you can see through all of this period even when the market was down you are still ahead in the more aggress iive stocks it is right here which is the most recent weeks that we have had. look at the next chart it zooms in on the last month of activity you can see the low volatility

stocks outperforming by almost 8 percentage points. it is down 9.5%. the big question is what is this telling us is it into a position or saying we think there's something bigger happening perhaps you have to go to safety or just a meaner version of the kind that's happening all year not clear exactly what the answer is. >> isn't it the hedge funds how they were dumping a lot of stocks over the past month and a half is that what's going on? >> to some degree it would match up with that they were the leaders in the first half of the year they really have kind of fallen apart. i think microsoft is more likely in the low volatility area >> when was the last time it

happened where we had a sustained move like this and low volatility bond yieldswere so low that it was essentially your alternative. it was for a different reason. it doesn't seem like it was a yield play this time >> one to think about again. mega millions jackpot has officially crossed the $1 billion mark. our friend is in new jersey. >> it's a billion reasons to play the lottery today one of these tickets it gives you a one in 302 chance of winning. if you're thinking these are getting bigger and bigger a billion dollars today baa billion it's hard to believe, well, you're actually right. they are having a hard time believing it it only goes up to 999 million

the tradeoff is you less of a chance of winning and more of a chance of winning a smaller prize. ad odds aren't really in your favor. you a better chance of marrying a millionaire. it is about one in 250 you have a better chance of getting struck by lightning. it is one in a million you have a better chances of being elected president. you can see the odds right there. amazing. let's say you beat the odds. you would have twice the net worth of tailor swift, lebron james and twice the net worth of george clooney you would have to pay uncle sam and probably your sam. after all of that you would end up with 396 million. if you then played the market you could get fractions of some of these biggestcompanies.

>> frank, remind me, what's the move to take the annuity or cash lump sum which one is more cash effective? >> i always say get everything you can get right now. get all of the money i would rather have 396 than wait for it year after year. >> yeah. i think that's what most people do >> i think it's a wise move. >> okay. you can take the annuity you're taking the credit risk of the states who knows -- >> but there's a tax savings there. >> yes >> we'll see if we can talk about it on monday if you don't play that kind of

lottery our next guests will tell you which could lead to a win for your portfolio joining us are gary bradshaw and john augustine let's start with gary. you got some high risk or high reward or low cost potential big upside names for us? >> well, we do we like high risk, higher reward but it is disrupting a health care industry and would you believe 40% of the fortune 500 companies like exxon like boeing, like home depot are using it to keep their health care costs down. stocks around 68 today and 67ish, we think it could be $100 stock as revenues are growing 75%. people are signing up at the 63%

clip and it's really a disrupter. it is keeping health care costs down for companies, employees love it and we use this. it is sifmplistic you call the doctor. he calls in a prescription it is very convenient and low cost that's what employers love and that's what the employee, who is using it, loves. so we really like the fund >> all right let's weigh in here. what do you think? what is one of your picks? we are good with the word disrupter. that's our theme for you if that's a disrupter in the health care business it will follow our theme that we are also going to bring you today is kind of disrupter stocks, small cap leverage

>> and name some. >> first one up spotify. they are trying to change the way we get music and follow the big guys pandora got bought by sirus. potentially somebody will buy them to fit into their media exposure >> haven't been a good few months for spotify >> i find this -- i find a small cap space, it is kind of like a lottery. it means these ideas may be very good what tends to happen is when the market turns the small caps are the ones that tend to take the beating for the most >> it is about a 26 pist$26 bil company. >> yeah. >> but what i'm saying is as they talk about these things, if they are good and may not be

good you saw the performance of the russell. >> yes it's a great move. >> these are the ones that usually get crushed. if there's a market downturn they get crushed more. >> unfortunately we have to leave it there thanks for weighing in today >> thank you still ahead, toy maker announcing a big round of layoffs. we'll veha details the closing bell is back after this break

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ensuring that the public is going to be safer and that these forests can be sustained and enjoyed by the community in the future. avenue a stronk start it could not hold onto the gains. the s&p closed near the flat line and strengthened dif dent paying groups. it offset some of the losses the nasdaq closing lower almost half a percent down on the week. it was down 1.2% it is hit the hardest of the group. all right. time now for sue herrera >> here is blawhat's happening this hour. signing a presidential

memorandum he said saudi will be responsible for. >> something we don't like, very serious stuff and we are going to get to the bottom of it and we'll make that determination. i'll have very much congress involved in determines what to do >> at least 58 people were killed and dozens more injured when a speeding train ran over a crowd gathered ton the train tracks they were watching a fireworks show when the train mowed them down the train didn't stop after the accident and on a much lighter note the boston red sox are going to the world series after beating the astros last night. they prepare for game one at home on tuesday. the american league championship banner was for all to see. congratulations. that's the news update i'll send it back downtown to

you. >> it was a dominant performance. >> how do you feel >> i feel respectful of the fact they are shaping up as maybe one of the all time great teams. >> interesting >> when the dodgers beat them it will be crushing it will be a huge upset. >> have you admitted your conflict of interest to your viewers? >> i am well known as a yankee fan. >> yes >> even i knew that. >> 108 wins this year. they were the favorites going in they can't keep up with that thank you. >> you got it. next week marks the apex we'll preview some of the big ones coming up and joining us last hour to defend himself after he did berate analysts on the earnings call today we'll tell you what he said next

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the last half hour fintech is hot but don't bring him any big time investments >> every company is a tech company. >> yeah. i saw something the other day. it was like a tooth paste maker. part of this is now days to compete as a bank, to compete with somebody like that. they -- having cutting edge technology is a prerequisite it is not like they will have these tech people out developing applications >> it's where the talent is. >> it's where the talent is. i'm not sure putting it there you're competing with other talent the cost of living the through the roof >> yeah. >> and jp morgan probably says tens of billions >> it doesn't mean they have to pay. they have employees pay $2 million for a small house >> you can get a mortgage. >> for more details check out

the story right now. it's live on cnbc.com. it is not fun and games for hasbro they saw stock dip after announcing layoffs so times are tough in general. matel said it would cut more than 2,200 jobs. this is an industry that is seemingly ton wrong end of the innovation kurch still a reckoning going on there. >> a buddy of mine was ceo when it was bought by a bunch of private equity people years ago. whether you're the retailer or manufacturer it is a terrible terrible business. you can make money but you have to make money basically as cheaply as possible. it's like i need hits and a few people >> we still buy a lot of toys for our children is it is problem that it's

shifted online and it's become more electronic? >> the kids are ageing out of physical toys at a younger age >> loois ipads >> yes >> i'm trying to prevent that. causing quite a stir today after he beraided analysts he joined us on closing bell to explain his motive in the last hour take a listen. >> first of all i was not for any analyst. i was mentioning effects there's bad math bad math may use this reality. you got to call it out i can only communicate the way i'm communicating when you give me the opportunity to communicate the way i'm communicating. >> so i was sort of mixed on how to take this interview on one hand it's nice to hear a ceo defend his company and speak

very plainly even a little trash talk but that's line when you start to insult analysts and say your parents should be embarrassed. >> and suicide >> yeah. >> probably going over the line. the weird thing i find you have a weird dynamic. you still need the relationship and the ceo. a great quarter. a fantastic quarter. >> congratulations >> they want to be the guy's best friend. everybody wants to pretend it is an objective relationship. it is actually like a friendship some times it's good and some times it's bad >> we did try to get exactly what he objected to which was analysts had an incorrect share account. >> let's look important. >> so there's ways to make sure you get the message across without necessarily getting that personally aggressive the hedge

fund folks that say it's kind of a red flag >> stock went down more than 5%. >> the thing i don't like is i don't love ceos. and talking and everything he shares is like i have to defend my shareholders. it is run your business and share price will take care of itself >> the stock is up so far this year >> it is up tremendously from the lows it has been an interesting story. movie stars are use to fat paychecks up front the remake of halloween is rethinking the way hollywood actors get paid. he joins us next

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blumhouse one of the premiere production house resist for horror films using microbudgets and generating big return. it's best known for get outand par normal activity. >> and it's rebooting halloween in theater today jason blum joins us. congratulations on the release interesting that you would bring halloween out and fit it into the model of being relatively small budget what is the production philosophy, i guess that you would say you have undertaken in terms of theatrical releases >> the philosophy -- it's very specific and unique. there have been 10 halloween movies we're about -- the 11th is coming out now i think we're about to be the highest grossing halloween of all time one of the reasons i wanted to

do halloween is to see if my system would work on a franchise that's been around for ten movies basically it aligns interests. we take the actors, writer, director, we -- none of of us take a fee and if the movies don't work no one gets paid or paid the minimum you are allowed to pay by scale if the movies work you get a check. sometimes you get a big check. we paid out a lot of moep over the years. we have a relatively easy time getting people to roll the dice on their work. the deliver the checks myself to fedex. i take a video of myself i send the video of me to the actor the checks are based on box office there is no fuzzy hollywood accounting we do what we say we are going to and it's taken a while but seems to be working. >> sounds like a reasonable model. jason it feels like a bull market for horror films because of partly of your success. why do you think we are seeing this moment of popularity?

>> well i think the theatrical market is really changing. and it's the middle desh desh desh the definition of mid-sell growing. the budgets are either 100 million and over or $15 million and under. and those middle budget levels that sort of work migrated to television and extremers one of the reasons that horror is robust is because it's one of the few genres left that people feel the need to see in the theater. the truth su can't appreciate a movie nearlily as much as you can as you can in the big cashing room of people it's keeping the theatrical experience vibrant and keeps people going to movie theaters. >> jason it's evan new mark. regarding halloween i assume somebody had the rights to the halloween franchise along the way. how did you get the rights to participate in microbudget model when you normally would expect

the franchise to be expensive to begin with. >> that's a great question and one of the ways i pursued it for a long time with a lot of passion. and my pitch -- i made to the rights holders in the same way i made earlier in my remarks, which is that i really thought that the franchise could really benefit from a new -- a new -- a new way to approach the movies one of the key things i did is i believe that you should not make subsequent movies to the original movie without involving the original people. and that for horror movies is particularly unusual one of the things i did is i said i don't want to make halloween unless we can get john carpenter back they said they never get him back we tried. and i said i want to give it a try. and i said to john, you know they're making the movie with or without us i'm not making it without you. if you say no we are not doing it but instead of he has not liked a lot of halloween movies. i said wyatt why not instead of complaining about it let's try

and make it great. and we got john and jamie lee curtis one of the reasons the movie works is we combined them with david gordon green and danny mcbride, the old voice and new voice came together to make the new halloween. >> quickly, jason we talk about this content production bonanza from the extremers, from in new internet tv world. don't people get lots of guaranteed checks for that is it harder for people to buy into your way. >> our way is very different we are totally different with than netflix most of the streamers work this way there isn't profit participation. you get a healthy sum up front but if a a lot of people see it you fet the same amount of money. our approach is different. if nobody sees you don't get much but if a lot of people see it if you are an artist and believe ma what you are doing is superkmergts you are better off with us.

if you are not sure you are better off taking the money up front it's a different approach. >> thank you for coming on talking to us about halloween and some of the media stories we cover every day good to see. >> you thanks very much. >> 149 companies will be reporting earnings next we can we will highlight the big names to watch nex t. kevin, meet your father. kevin kevin kevin kevin kevin kevin kevin kevin kevin kevin trusted advice for life. kevin, how's your mom? life well planned. see what a raymond james financial advisor can do for you.

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149 companies in the s&p 500 reporting earnings next week so what's that 30% of the index monday kicks off with hal burton, hasbr on td ameritrade tuesday results from 3 mp caterpillar. jet blue, mcdonald's and verizon. sarah. >> we get home sales, beige book for september on wednesday as well as earnings from at&t, boeing visa ups also on deck nasdaq is a biggy for quarterly results. american airlines. comcast, southwest, twitter reporting before the bell. and then here on the "closing bell," alf bet, amazon chipotle and intel will be out with results. which one do you want to watch closest evan. >> it's weird. i'm much more interested as opposed to the results -- i'm

more interested in the what happens to the stock afterwards, because like -- what you saw this week with netflix and adobe is so interesting. because to me that means that earnings don't really matter. >> the market. >> especially with the macrodrivers. >> on to next week that does it for "closing bell." >> "fast money" begins right now. "fast money" starts right now. live from the nasdaq market site overlooking times square mels aye looer tim seymour, brian kelly and dan nathan tonight on fast, the fate of the tech trade hangs in the balance as some big names get ready to report earnings next woke and one charter thinks there is more trouble ahead. plus the earnings call heard around wall street the ceo of cleveland cliffs attacking analysts and one of the craziest calls we have heard. we tell you what he said that had shareholders fleeing the stock. but first starting off with with another wi