short side. >> dan nathan. >> i expect the fxi continuing to be volatile november put spreads. >> that does it for us on pgss action back here next friday at 5:30 p.m. eastern "mad money" thwi jim cramer starts right now mad money with jim cramer starts right now. my mission is simple, to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to make you some money. my job is not just to entertain you but to educate and teach you. so call me at 1-800-743-cnbc or tweet me @jimcramer. what the news flow give eth, the news floeth can take eth away. that's the lesson on a day where the dow, s&p shed 6.3%

nasdaq lost 1.04%. yesterday's stocks roared after we got some soft economic news a weak purchasing report that suggested the fed might be able to ease up with that lock step rate hike nonsense remember bad news right now is good news, which is why the market seemed higher thursday. then president trump tweeted about how we've got an excellent dialogue going with china on trade, which got all the tech stocks roaring today was the polar opposite, though first we got some chatter that trump was asking his cabinet members to prepare for a chinese trade deal stocks surged at the opening but then larry kudlow, the president's chief economic adviser came on halftime and refuted the story. stocks plummeted then the president told us we could be maybe reaching a very good deal with china, making the initial story sound accurate, and the market roared back but didn't get us back to even it was all very confusing. but you know what wasn't confusing, what was straightforward? when the labor department released its smoking hot none farm payroll report, 250,000 new

jobs were created. wall street was expecting 190,000. in this world of wall street, that scares people good news is bad news because it green lights the fed to slap on three extra rate hikes after december's increase. so everything that rallied yesterday wilted today, and the fallout was immense. i'm just surprised we didn't go down even more, especially since apple stock got eviscerated. world's largest company eviscerated even though the company reported an upside surprise why? because the dpiedance was a little squishy while the strong dollar, the political tensions with china and the timing of the new phone watches did cause some trepidation. more importantly, apple said it would stop disclosing unit sales of iphones and a lot of other of their different products that was something that gave people the impression that something must be very wrong why would you do that if it weren't? i'm not changing my view, though own apple, don't trade it. i believe the company will be buying back boat loads of its stock next week and you probably

want to join in. was it perfect no more on that later but apple is much cheaper than its fang fellow travelers, and doing very well. please don't overthink it. aside from getting ready to buy some p ale, what else should we be thinking about? first of all we start monday evening with marriott. now, there's something strange afoot here you can normally bank on this hotel company to beat numbers but it failed to do so last time around and the stock's down 11% for the year that's a lot for this very solid chain. i pulled up with anny sorensen he's the terrific create dream force. while he obviously didn't tell me anything about how the quarter is going, it was a good remiejder he's doing a fabulous job and that includes using some of the latest jtechnology tuesday's is a slew of earnings reports but let's not bury the lede it's election day. if the republicans manage to hold on to both houses of congress, i think we'll see a huge rally in the defense stocks, which have been terrible

performers if you're banking on a gop victory, you should buy northrup grumman or raytheon or both. they had spectacular quarters, yet their stocks got punished anyway how about if the democrats prevail? the market likes gridlock, so that could be a reason to rally all by itself. on the other hand, the market's less enthusiastic about house oversight committee investigations into the white house. let's call it a wash back to earnings tuesday morning we hear from ralph lauren and cvs health. i think we'll be superb. lauren's terrific management has been closing underperforming stores while shortening the amount of time it takes for newly designed clothes to shut the shelves. vvs is merging with etd na i'd be a buyer both before and after the quarter. after the close we get results from twilio and etsy, two regular guests on the show that reported blockbuster numbers last time around we visited twilio recently and learned hugh to code it's the engine behind air b and

b and etsy is the amazon for all kinds of hand crafted goods. even if there's a big melt down, twilio's stock has more than tripled and etsy has more than doubled this year. lately winners tend to get punished even if their earnings are good if you want to buy either one of these, you wait until after they report wendy's reports too, and the quick verve restaurants have been putting up some fabulous numbers of late. mcdonald's is doing a great job. more on that later i also like wendy's, and i'd be a buyer if the stock is down going into the quarter on wednesday we hear from humana, one of the best run health insurance companies on earth. they repeatedly shot the lights out all year and the year before then qualcomm reports after the close. the huge communications chipmaker has been buying back vast quantities ofstock. let's listen to hear if it's been worth it. to learn more about u.s. chinese trade tensions not to mention qualcomm's battles with apping, they're lock in a patent fight that could seem like, i don't know, it never ceases. it has to end sometime, though

the problems with china have bled into the world of the big casinos with exposure to macau none is bigger than wynn resorts. now the company seems like it's floundering. i wouldn't touch it, particularly with trade tensions take two interactive reports too and they released their latest game red dead redemption 2 we'll get our official look at how it's selling he repeatedly told us on "mad money" this would be a big winner so far the game is off to a spectacular start. we're going to learn more about its staying power. thursday is a day many of us have been waiting for because the walt disney reports after the bell the new disney, one with the key fox assets i'm very excited about this call and i would absolutely be a buyer of this stock so long as it doesn't run too much going into the quarter no longer will disney's narrative be trolled by the stories and vicissitudes of espn that's a huge achievement in and of itself. finally friday we get the

producer price index, which is the only number left that could potentially give us some hope that the fed won't need to keep raising interest rates after december i think the commodity inflation might be peaking in this country thanks in part to a precipitous decline in the price of oil. did you see how bad that's doing? and lots of metals and wood. however, if the number is too hot on friday, that will justify for rate hikes and the market will indeed get slammed. here's the bottom line this market punishes you for having too much conviction when we get too negative, we're blindsided by positive developments when we're too optimistic, we get hit with days like today i bet next week gives us more of the same how about we go to bruce in florida. bruce? >> caller: booyah, jim, how are you from palm beach? >> i'm real good how about you? >> caller: i'm doing great i'm calling in reregards to a company we both know you had the ceo on your segment there. i'm calling in regards to five below. stocks had a recent run-up obviously a couple gaps in the chart. i did what you said and got rid

of 50% when -- >> okay. okay >> caller: my thing is it just recently reversed below the 50 we got trump looking to raise tariffs 25% come january >> right. >> you got the fed raising interest rates what do i do >> i got to tell you, i think this company and its stock is down gigantic. i was in philadelphia the other day talking about why i think this is such a bargain it's down 16 points from its high it's only worth $6 billion and change i think that five below is a good situation buy half and then wait for a price break. how about we go to ryan in ohio, ryan >> caller: hey, jim, thanks for taking my call >> you're welcome. >> caller: hey, i'm calling about a full service cargo airline based in wilmington, ohio they're currently flying prime colored airplanes for amazon, down 5% today after q3 earnings miss and there's a lot of

speculation of amazon wanting to be in the airline business >> well, i got to tell you, you know, if you just had a shortfall, you can't go in and buy something. that tends to be something that does not work, and i don't think that that's worth speculating in and i'm going to have to take a pass and suggest that you -- >> don't buy, don't buy, don't buy. >> what the news flow give eth, it can take eth away you don't want to be too negative, but please don't be a cockeyed optimist either on "mad money," apple had its worse day in two years after its decision to with hold unit sales and some squishy guidance. would the stock mike a comeback? i'm cutting to the core of what matters this earnings season and give you my take then this stock was one of the dow's best performers during the terrible month of october. i'm taking a bite of -- no -- mcdonald's, and i'm loving it. and companies that do well can make you money if you invest in the just etf so i'm going to talk to an

organization on a mission to make the issues america cares about front and center with paul tudor jones. so stick with cramer >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter have a question? tweet cramer, #madtweets send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc miss something head to madmoney.cnbc.com. place, the xfinity xfi gateway.

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simple. easy. awesome. click or visit a retail store today. who has pricing power, and who doesn't? that question has defined this entire earnings season if a company can raise prices and sell its wares still, that's a company worth betting on apple stock has been absolutely crushed today. i know this may sound totally ridiculous, but no one took price, was able to raise prices

more this quarter better than apple. i know because apple reveals this data right in its release the average selling price for an iphone came in at $793, up $175 from last year and much higher than the $751 number wall street was looking for. looking ago the stock's nearly 7% decline today, you would think they were losing money on every phone. but it's the opposite. apple's coining money with the iphone and in terms of gross profit, they're making even more from that service revenue stream which hit 9.9 billion this quarter. compare that right now to a company like kraft heinz it's much less in sync with younger consumers. millennials hate processed food, which is one reason this company saw its pricing decline by 0.9%. in other words, kraft heinz has very little pricing power and that's why its stock plunged nearly 10% today i think this company's boxed

into a corner, the corner of the supermarket that no one goes to anymore. kraft heinz's saving grace is cheez whiz what else? take two interactive has pricing power. their newest game red dead redemption 2 raked in $725 million this past weekend, which is the second biggest launch in video game history right after take two's last major title. but kimberly-clark is having trouble taking price in its diaper business. the company is being beaten to a pulp, pun intended, by private label diapers, especially in china. so take two's got it, and then, boom, kimberly does ntsds. the latest quarter from starbucks this morning, it reveals they can take price. in fact the price of coffee seems pretty elastic in this company. that's a big reason why the stock is flying. had a big move today i think starbucks even after this day has a lot more room to

run. then there's facebook. for all the sturm and drang about the ridiculously bad behavior management has, facebook has pricing power because it reaches a key demographic. they want to get you while you're still young and impressionable, which is something newspapers and magazines don't really offer anymore. how important is pricing power really let's talk more about apple, got obliterated today, but long term i think it does matter apple just had a couple of short term concerns that i think flew people off the bullish scent first because of timing issues related to different styles of new phones, the forecast seemed a little disappointing there are timing issues that really do matter second, apple decided to stop giving out the numbers of phones it sells each quarter, which stunned investors. as i told you earlier, i still believe you should own apple, not trade it however, this decision to tell you less about sales was conveyed quite poorly because when you combine it with the cautious timing issue that they mentioned, it really does give you the impression something's wrong here, and apple is worried about its own sales. i don't think that's true.

i like as much disclosure as possible, but i don't blame apple for this decision. people need to stop analyzing this like it's a tech hardware company. i regard apple as the greatest consumer packaged goods play on earth, like a better version of procter & gamble you don't see procter & gamble giving you the number of gillette razors it sells each quarter. give the severalers who don't believe tim cook's explanation a couple more days to get out. then if you don't own it, i'd start buying it. remember, apple is the world's biggest buyback, and next week i bet you they will be in there repurchasingthis stock right alongside you. stick with cramer. >> announcer: coming up, mcdonald's is shaking up the menu, but should you be hungry for the stock? cramer gives his takewith onions on the side, next

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in the face of furious competition, are the arches looking old, or is mcdonald's a golden opportunity for investors? now that we've turned the page on the heinous month of october, not that today was anything great to shake about, where the s&p 500 lost more than 7% of its value, you know what i think it's worth remembering not everything was bad not everything was down. in fact while the rest of the market was getting crushed, there were a few winners that managed to defy the gravitational pull of the averages, companies that reported terrific numbers and had great guidance you may not have noticed because some of these, they had the misfortune of announcing their earnings when all hell was breaking loose tonight what i'd like to do when this happens is i'd like to circle back to one of my favorites. at the beginning of last week when the averages were collapsing, mcdonald's reported a spectacular quarter, and its stock soared higher in spite of a very negative day. thanks to the resulting melee,

mcdonald's was one of the top five performers in the dow last month with the stock up 5.7% if a stock can rally when everything is falling apart, imagine what it can do when the dust settles i think mcdonald's has more room to run first you need to understand that the long-term story here was not so great after years of underperformance under the old regime, mcdonald's started experiencing a spectacular turnaround after cramer fave steve easter brook took over as ceo he started by improving the menu, then got the franchising board, so important, the core of the company, with a series of initiatives designed to gin up more business. all day breakfast, new technology to improve through-put, a value meal with incredibly cheap offerings, digital ordering kiosks, even delivery look, easter brooke delivered. the comeback is undeniable in 2014, mcdonald's saw hits same-store sales shrink. the earnings are growing at a surprisingly rapid price that is why i've been such a big

backer of the stock. you know what else he did? he laid out what he calls the experience of the future plan. this company is spending their money to improve their existing restaurants and ultimately open a thousand new locations basically management told us they'd be taking their savings from tax reform and using it to bolster the company's growth over the long haul because so many shareholders tend to be short sighted, they dumped the stock shareholders want the big buyback, the dividend. easter brook was thinking about the future mcdonald's told us all this what was considered to be negative right at the time of the hideous correction so the stock plunged over the next few weeks while it quickly bounced offer the lows, it spent months stuck between the 150s and 160s. i pounded the table on mcdonald's in march not long after having a delicious egg mcmuffin now, the next quarter was really good but the stock couldn't get traction the second quarter in late july was more mixed while the

headline numbers were strong, mcdonald's had one key disappointment the u.s. same-store sales. they increased by just 2.6%. analysts were looking for 3% really it was a minor blemish, the kind my mother told me i would get if i didn't wash my face after eating mcdonald's french fries but it wasn't enough to ding the stock. after that, mcdonald's started climbing it has not looked back the most recent leg came a week and a half ago when the company reported a true blowout quarter. mcdonald's delivered an 11 cent earnings beat. when you exclude the impact of last year, revenues higher than expected global same-store sales up 4.2% versus a 3.6% number the analysts wanted thanks to some real strength overseas and some decent performance in the u.s. mcdonald's announced a 15% dividend boost for good measure. this has always been one of the better yielding stocks it yields 2.65% at these levels.

but the real key here is steve easter brook put all of wall street's worries to rest he's expanded to 15,000 locations and some of their key markets have already accounts for 10% of sales and they're seeing a lot of repeat business. he also proceeded with this gigantic remodeling program. easter brook tells us, when all of these elements are in place at a restaurant, we are seeing improvements in sales and guest count, end quote he goes on, we've seen steady improvements in overall customer satisfaction and in particular in the u.s. restaurants which have put in place all the growth strategy initiatives these restaurants were achieving significant growth in both new customers and frequency of visits by existing customers, end quote. that is huge, people just this year they converted 3,000 locations in the u.s. alone. the cfo says they're set to surpass their goal of 4,000 conversions by year end. by the end of next year, mcdonald's is expected to have converted over 15,000 of its

locations worldwide. that's about 40% of the total. in short, the thing that everybody was worried about nine months ago was actually a positive, not a negative the spending to improve the stores that's not the only worry mcdonald's has put to rest management told us they expect commodity cost pressures to ease somewhat next quarter, not go up but ease while the remodelings have increased the company's labor cost, they expect the problem to go away next year. you know all those self-service kiosks, that's automation and it means mcdonald's is less of a hostage to the labor market. perhaps most important mcdonald's sold its chinese business last year but they also included an agreement to help china's franchisees expand dramatically this was a brilliant move, and the company doesn't get enough credit for it. not only are they immunized against the trade war, those mcdonald's chinese stores belong to chinese owners. they also get a new growth vehicle because they still profit to the franchises here's the bottom line on this remarkable story we know mcdonald's is firing on all cylinders and this company has no need to worry about the

trade war or the federal reserve, which is why its stock could go higher today when the rest of the market was pulling back you know what? i don't think it's done. i think mcdonald's has a lot more to come sebastian in new jersey, sebastian. >> caller: hey, jim. thanks for taking my call. >> of course >> caller: so back in may i graduated from college then a month after i bought shake shack. earnings just came out, and they beat estimates, but the stock still fell i was wondering if i should take my losses and invest in a stock like something steady with a dividend or hold on to shake shack. >> you know what first of all, i don't care for the stock because i like exactly what you said. mcdonald's got a better dividend, got a better performance record remember what happens when it comes to restaurants is the same-store sales is the metric, not the earnings the same-store sales of mcdonald's -- i happen to like shake shack more than mcdonald's in terms of the burger, but that's not what is about it's about the metric of same-store sales let's go to george in florida.

george >> caller: hi, jim first time caller. longtime listener. thanks for your constant help. >> first time, long time >> caller: i bought budweiser about a month ago, and they cut their dividend in half, so i sold i bought coors or molson tap i was intrigued by their stated interest in cannabis do you think i can get a rocky mountain high, or should i go elsewhere? >> well, they did report a decent quarter, and we were going to work on a piece about it i told my team maybe we should do something and literally that's where we are. my problem is this constellation grows much faster and is much more forward-looking company. if you want a beer stock, i'm going to have to send you to stz, and that's rob sands put together a fantastic mow della car rona france cheese on 401(k) this market is getting hard to navigate. we're going to talk to paul

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it's been such a hard week now we're going to do something good does investing have to be fundamentally amoral my job is to help you become a better investor which often means identifying stocks that can go higher even if they, say, belong to companies that are sometimes morally indefensible what if business could do well by doing good? that's the thesis of just capital. that's the nonprofit research organization that produces rankings to help you identify companies that try to do the right thing. in a couple weeks they're going to come out with their top 100 list, and they recently put out an etfk it's etfjust this is so exciting. over time, most of just capital's indices have outperformed their benchmarks. blew my mind maybe you don't need to be some

kind of machiavellian monster to consistently beat the market let's speak to paul tudor jones, a visionary hedge fund manager and all around great guy who conceived of the incredible robin hood foundation that does so much good for the unfortunate as well as being the co-founder of just capital. mr. jones, welcome to "mad money. i'm very excited to have you thank you, paul. >> good to be here before i go, you're going to let me hit one of those buttons, right? >> of course you kidding me it's an honor to have you. i wish people knew all the great things youdo my wife and i are so proud to know you >> you're very kind. >> this idea that you've done here i think is very much in sync and can bridge a lot of republican-democrat, can bridge young and old. i'm going to give you the floor because when i heard about this, and it was from dan hessy, mutual friend, it sounded like such a good idea. >> so five years ago it was apparent even then i think that

capitalism needed to be modernized you could just see the wealth disparity even at that point in time was causing social fissures and ruptures in our society. fast forward to where we are today. it's obviously i don't think i've seen this kind of social tumult sincei was a kid in the '60s and '70s. and so we need to change things. how are you going to get social change >> okay. >> so the biggest way is there's a $19 trillion private economy it's four times the size of the public sector. it's 40 times the size of the philanthropic sector if we're going to have true social change, it's going to come through the private sector. and i think that's where just capital comes in and, boy, now is the time we need it. i just saw this -- i just saw this poll. 51% of millennials from 18 to 29 either don't believe or oppose

capitalism. >> don't believe or oppose >> your show is going to have a viewership of about 15 in about 10 or 15 years we've got to change this >> capitalism is a force of good business is a force of good. >> i know, but we're off the tracks, right? you got half of the country left behind so here's what we did. so the way that you change things is that you've got to first go to the american people. that's what we did we said, what is it that you want to see that defines corporate justness, and we went five years ago we began polling since then, we've polled over 80,000 americans and we found out from them what are the key drivers in social and corporate justness that define a just company. >> okay. got workers, customers, products, environment, jobs, communities, leadership, and shareholders in that order. >> yeah. so the most interesting thing and the reason why this is really interesting to your audience is that if you take the

top three things that the public cares about -- and the first is worker treatment do you pay them a living wage, and do you treat them well secondly, the products are they socially beneficial products with reasonable price and reasonable cost? >> and that the customers like. >> and third, how do you treat your customer? are they always right, which they should be those three things comprise 60% of the metrics in our index. so then we took those metrics that every year we poll the public and reconfirm them. the thing is we found the same thing. it's the same metrics over and over again it doesn't make any difference whether women or men, rich or poor, old or young they all same the same thing number one most important, worker pay and treatment >> doesn't it make sense that therefore they get the best people which therefore produce the best products and therefore produce the best stocks? >> so get this if you take those -- just those three metrics, just like you

said, it's a great business model. >> yeah. >> so then we take -- we took the 1,000 largest companies, the russell 1,000. we break them up into their individual sectors, and then we take the top half of each sector every year we rerank, take the top half that composes the just index, which this etf tracks. >> so our people are watching. if they feel like you do, they buy shares in this >> hold on, hold on. >> okay. >> here's the great punchline. on average, those companies earn 7% more return on equity than the ones in the bottom half. and of course you know returns on equity translates to booyah, higher prices. >> you know what this says to me this is an index with a heart. >> well, here's a chance to do good, feel good, and hopefully make money now, i have no idea what this index is going to do in the future what i can tell you is the

historical performance is that since we've had the index live for the past two years, it's out before the russell and the s&p 500 by about 4% and 3.5% respectively the current constituents have outperformed the russell 1,000 since 2007 by almost 50% and, again, it makes sense, right? >> right >> when you think about the top three drivers, find great people, pay them a lot of money, get them to make great products, treat their customers well, it's a simple, intuitive business model. we just did a paper. so this outperformance, 83% of it, 83% of the outperformance is pure alpha >> pure alpha. >> it's not momentum factors it's not value factors it's not growth factors. it's alpha >> i like that look, while i've got you, i have to ask you, you've been saying it's not a bad time to invest in general, right >> right so i mean just in terms of

investing, again, if i knew i was going to have an equity allocation, i'm seriously -- and, again, i think the just index, gosh, every state cio who has an environmental social governance component. >> this is the way to do it. >> i mean, my lord, this is -- this is the one they should be looking at and i think, again, for them it's a natural if you know you're going to have an equity allocation, this should compete with any kind of allocations to any other indices, s&p 500, nasdaq, russell 2000, et cetera. if we just think about the stock market, when everyone says, what do you think about the stock market, are we going to go into a bear market? i kind of use -- i go back, and i think about the 99-2000 top, the 06-07 tops what typically starts bear markets is interest rates get so high they click it we're clearly going through a

tightening cycle at some point they're going to stop so in 2000 when they stopped, the market went back and retested the old highs in '07 when they stopped -- excuse me -- in '06 when they stopped, the market went on 18% for another 18 months. so i don't know if we're going to replay at the same time. >> but i don't want -- your message sounds like to me that it's okay time. >> i think it's -- i think that you'll have a chance to see the old highs revisited if and when and before we go into a bear market and so, again, i'm thinking through the end of the tightening cycle, the pause, the excitement around that pause, and then i think, boy, then you got to pay attention then you got to pay attention. >> all right >> we'll probably rally after whenever they finish then you have to pay attention >> okay. we will certainly maybe have you back for a just cause. >> can i just say something? >> sure. >> when we need to be back on here is december 11th, the day

after these next rankings, because the way we're going to change corporate behavior is you got to quit talking about earnings we've got to start talking about justness >> okay. i hope this is the new world for hedge funds, right they're so underperforming, they should be in just capital. >>ing loo, i think it's a great index. >> you know what it is just a joy to have you you're a humble man. i have to say this man has probably done more for the unfortunate than anyone i've ever met that's paul tudor jones. just capital, founder, co-chairman, and chief investment officer there's a ton of work, ton of different things that you can learn about the facts and of course the company's themselves. "mad money" is back after the break. >> let's go hit a button >> all right let's go hit a button. >> which one should i hit? >> hallelujah! >> there we go >> that's awesome. thank you, buddy thanks for coming in.

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and now it is time for the lightning round. that's where i take your calls rapid fire you tell me the name of the stock. i tell you to buy, buy, buy or sell, sell, sell we'll play this sound -- [ buzzer ] -- and then the lightning round is over. are you ready, skee-daddy? it's time for the lightning round on cramer's "mad money." let's start with barning in north carolina barney. >> caller: thanks for taking my call. >> quite welcome. >> i'm talking about almy. >> that is like -- you know, we have some biotech stocks that are down huge like an amgen, which my chuft owns. you can follow on by joining action alerts.com club i would much rather than amgen down 20 straight points. that that's your play. george in washington, george. >> caller: hey, jim cramer how are you? >> i'm good, partner what's going on with you >> caller: good, thanks. i'm doing well mr. cramer. >> yes >> caller: microsoft, it seems like they reported a good quarter. >> they reported a great quarter, but then remember what happened is they got caught up some some sort of tech battle.

it's come back down. it's time to buy mark in wisconsin, mark. >> caller: jim, my stock is golar. >> no, too risky, too crazy. we're not going to go there anymore. we got a whole natural gas station going. let's go to rich in illinois, rich >> caller: hi, jim thanks for calling. >> of course >> caller: let's see more volatility markets are, the more i appreciate you. the stock i have is a company called res med. >> he is sensational i've got to get him back on. kevin in connecticut, kevin. >> caller: yes, sir. >> what's up >> caller: how are you, jim? >> i am real good. how about you? >> caller: great so my question is regarding pitney bowes >> you know, it's an $8 stocks that not proven itself i got to tell you when they haven't proven themselves long-term, i am not going to get

behind it. i will say this. if they want to come back on and they want to tell us why that last quarter looked pretty good, they are always going to be welcome but i got to tell you, it's been a real bad stock and let's go to tayak in washington tayak. >> caller: booyah, dr. cramer. thank you for taking my call >> no problem. >> caller: you give me preventive care through education when the market is calm, and you give me treatment when the market is turbulent >> i'm trying to -- i'm developing a school, maybe get a little certificate after you go through it let's go let's go to work. >> caller: i have a two part question today ross stores held up pretty well during october sell-off. it hit 52-week high on october 31st do you consider ross a stock to accumulate more going into the future >> i'm going to give ah a three-fer. i loss ross.

i like tjx and i also like burlington, which was downgraded today by a mistake. and that, ladies and gentlemen, is the conclusion of the lightning round! >> announcer: the lightning round is sponsored by td ameritrade it's halloween you can't hear me. i have snickers. i have three musketeers, and i've got milky ways. no way basically the administration is taking what i call the gold finger approach to china, as in you expect me to talk? you know, mr. bnd bond, i expect you to die stocks are like donna summer because when they're

see that's funny, i thought you traded options. i'm not really a wall street guy. they're so, so bad jj, will you break it down for this gentleman? hey, ian. you know, at td ameritrade, we can walk you through your options trades step by step until you're comfortable. i could be up for that. that's taking options trading from wall st. to main st. hey guys, wanna play some pool? eh, i'm not really a pool guy. what's the hesitation? it's just complicated. step-by-step options trading support from td ameritrade

in the old days internet companies used to give away their content for free because they made their money selling advertising. that was the gig these days, there's another step they collect and sell data so that someone else can make ads that are even more targeted. consider the case of foursquare, the privately held location

intelligence company you probably remember foursquare as the app now known as swarm that allows users to check in to places that they visit but that's just the tip of the iceberg now. this company collects location data on millions of users, and then sells other businesses developer tools to let them harness that data. they got a deal with tinder, really interesting, which uses foursquare to connect prospective matches and just yesterday they announced a partnership with tripadvisor to help them make hyperpersonalized recommendations which is really the way the game is played now yesterday we got a chance to speak with jeff glueck he's the ceo again of the privately heald foursquare, to learn all about the data economy. take a look. jeff, since we checked in with you last, you've got a whole knew slew of products. you've got one with tripadvisor and also one with tinder both of these seem like logical derivations of all the data you have >> so foursquare is a location technology platform and, jim, you're right we help thousands of other

companies bring location into their services in a personalized way. so this week we announced we're part of tripadvisor's major upgrade to make travel recommendations more social. they're using our pilgrim technology to enhance their technology so that if you're near a place your friend recommends in austin or brookland, maybroo brooklyn, maybe a great bar in brooklyn, san miguel, you'll get an alert thanks to pilgrim technology so everything we do is about helping consumer services be more personalized and contextually aware so we're helping accuweather as well upgrade their app in a way that understands where you are. >> i mean i have that. is that a microclimate what are they determining for me >> so with pilgrim, we understand the difference between, say, being in the cnbc studios mid afternoon or maybe at eagles stadium. >> okay. >> and so, you know, the fact it's going to rain in ten minutes is different when you're at a baseball game than when you're at work mid afternoon

so bringing that location context to everything we do is what foursquare is all about understanding what's around you and whether it's new or a familiar place and just bringing personalized relevant content to you. >> now talk about tinder because we have a lot of youthful viewers, and they might be using tinder but they might have something now that's really a step up from the kind of, you know, mundane way that it's used. >> so we work with tinder on their new tinder places rollout. that's not in all cities it's a pilot in a bunch of cities the difference with tinder places is that old tinder was about who i want to meet within five miles the new tinder places is about what places do i love to go, and what do i have in common with someone else maybe we're going to suggest you pair with someone that goes to the same dog park that you do every morning and the same local cold brew coffee spot. so you have something in common, and in the early tinder places results, we're seeing better matches. people have something in common so they're more reciprocal >> younger people, look, for

someone like me, it's like, wow. i don't know what i really want everyone to know this or that. but then we sat down with paypal, and paypal talked about how people like when they do eve venmo they have to show where they've been there seems to be something about a group of millennials that they want people to know where they are, and therefore it's more, what, communal? what is the essence of why people want to know what's going on and where they are versus my generation, where we never thought about it >> i think you've nailed it, which is that for different people, opting into location sharing or sharing, you know, your payments like venmo friends allows, that's something that's very personal. so for us it's always been the user has to be in control. the user has to have adequate chance to opt in and know how it's going to benefit them and that's how we work with companies. and so, you know, what we see is about 50% to 70% of people opt in to these enhanced location alerts like you've got a coupon or we

work with the hilton app to recommend places nearby. we work with the points guy and their new rollout so you know which credit card to use when you arrive at a certain gas station to get triple points so you can opt into these services and they're front and center. >> we're talking about worldwide. >> this is worldwide we support this in 200 countries. we understand 100 million places where your phone can arrive or leave. it's a choice. it's a choice for consumers. then, you know, 30% to 50% of people depending on the service choose not to, and then we never collect any location data. >> i'm completely lost i have no idea what i want to do, but i know that i want to -- i want to explore. would i be best for conde nast traveler or for tripadvisor finding out more about my area through you? >> well, you always have the foursquare city guide, our classic 9-year-old app >> but that's what a lot of people think you are this stuff is much more interesting to me.

>> absolutely. the business is 99% about helping other brands reach their audiences at scale you're absolutely right, jim and so, you know, whether we're helping conde nast traveler or hilton honors or tripadvisor be more contextually aware in the travel industry, in the weather industry, in the dating industry with 2i7tinder, we'll think may don't use foursquare anymore, but if you tag a tweet on twitter, if you get a geofilter on snapchat, if you participate in tinder places, these are all services that we are helping create >> it feels like twilio to me. they sure get it done for me, and that's what you guys have been doing you probably have the most data of any company in terms of the location business. >> i think other than google and facebook, we are the switzerland. we are the sort of platform that everyone who is not google or facebook want to use because we understand the whole world's

places and we understand different floors of buildings, where you go in malls. it's very hard technology, and so really only google, facebook, and foursquare has this precision globally. >> right well, i sure hope one day that our viewers can have shares in it it's a private company, but it's done everything right. thank you to jeff glueck, ceo of foursquare it's exciting what you guys are up to. le. cable? oh you can quit cable. because we are cougars and we don't quit!! unless what?!?!?! [team in unison] unless it's cable! quit cable and switch to directv and get the most live sports in4k more for your thing. that's our thing. 1-800-directv

is it because so many go after it the same way, chasing after short-term returns? instead if getting caught up with the crowd,

the investment managers at pgim take a long term view. uncovering opportunities for alpha across public and private markets, while anticipating unforeseen risk, has powered our rise to a top ten global asset manager. partner with pgim. the global investment management businesses of prudential financial, inc. the company with the biggest buyback in the world, apple, will probably be in their prime next week. i think you let the sellers skedaddle a bit more then buy along with them if you do not own any apple. it was a fine quarter. let's not overthink this they are doing exactly what we want from a company. i like to say there's always a bull market somewhere. i promise to try to find it just for you right here on "mad money. i'm jim cramer, and i will see

you monday >> welcome to the shark tank, where entrepreneurs seeking an investment will face these sharks. if they hear a great idea, they'll invest their own money or fight each other for a deal. this is "shark tank." ♪ my name is sarah blain, and i live with my two beautiful daughters, sienna and milan. christmas is my favorite time of year. -up high! -up high? sarah: the girls and i love decorating the tree, making christmas cookies, wrapping presents. good job! the kids just love everything to do with christmas, so we just kind of overdo it. did you get rudolph's footprint? it's no surprise that i have a business