today. >> cut him some slack. pete narje >> fxi i mentioned e mfxi as well. >> that does it on fast. see you tomorrow here at 5:00. if you're on the road be careful it's slippery. "mad money" with jim cramer starts right now my mission is simple -- to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends, i'm just trying to save you money. my job is not just to entertain but teach you. so call me at 1-800-743-cnbc or tweet me @jimcramer. i know the glass half full motif has become a cliche, but

the facts are being bent by the prism that you use to judge the market, and the perception of most investors can quite negative right now even on a day where the averages managed to rebound, the s&p climbing 1.06%, and the nasdaq advancing 1.27%. so i want to spend time explaining why events that would normally be used as positive don't come off that way. i know that's causing confusion out there. let me give you the negative zetegeist. late cycle, as in we're in the last part of an economic expansion, the latest part of the cycle. so forget about the possibility of next year's earnings. they'll be lower who determines these things? when the fed starts tightening,

the economy can handle it, because rates were so low to begin with but as rates go higher and higher and higher, it becomes obvious that the economy has to sputter. it's been a long time since the economy sputtered, but it's clearly doing so and even fed chair fed powell admitted last night he's concerned business might be slowing. six weeks ago, he was singing a different tune adding fuel to the fire, europe and asia are slowing, too. the former because maybe brexit, not to mention instability and of course, weaker demand from china. the economic reports by the prc are much weaker than the chinese authorities would like why? because the tariffs, that's why. so many of our companies are working to move manufacturing out of china, or to mitigate, as they call it in their conference calls. that panic has now become palpable there's a thing called the

baltic flagt freight index and it's plummeting like a stone you hear that one of these two major chords driving the bearish tune might go away umm, today we were doing our usual midday swoon when we got word from press reports that there might be a truce with china over the implementation of th% tariff in january. that's huge. it would lend some credence to the belief that the damage is reversible, but who knows if it's true? if t the trade issue is just the tip of the iceberg this administration has a policy of containment toward china, and the white house is happy to stop trading with them, if they don't curtail they geopolitical ambitions. a truce on tariffs might be a

sucker's bet at least wait until it's prudent for putting through another three rate hikes that too has been a sucker's bet. if you believed it, you lost a lot of money for now, let's just say i know from harsh personal experience the fed is capable of changing on a dime. but let's presume both rays of hope fail to pan out let's presume that neither president trump nor jay powell worries about the end of the cycle, because trump cares more about starving china to prevent it from achieving great status let's start with this earnings issue. let's talk about walmart i didn't look at the action of the stock, i only looked at the

numbers, which were excellent. every line it was staggering to behold what they're doing in wentbentonvill. sure enough, the stock got hit why? because of the late cycle prism. nothing is wrong with walmart, everything is so good that it can't ever be better because we're at the end of the cycle. the stock can't go higher because it's the end of the cycle, and it's the end of the cycle because the stock is down. there was nothing wrong with macy's conference call today, jcpenney reported miserable numbers. meanwhile, the apparel makers ralph lauren was obliterated nordstrom, william sonoma, they sell a lot of stuff, including a lot of house goods

tomorrow could be another tough retail day we see this all the time in housing. here's a group that's been on the business end of the fed's howitzer's for some time bear market is never enough. even though you have to have your head buried in the sand like an ostrich to not know that housing has stocked, these stocks were laid to waste again today. the ceo said there's been a pause in housing in the last five or six weeks, resulting in a year over year decline in orders it was so brutal that home depot was pulled down. that makes home depot a housing play, so its good quarter was the last good quarter, at least according to the late cycle prism. right now there's the only prism that the market cares about. it doesn't matter what a company

says any more. cisco reported literally its best quarter since the '90s and the stock went flat after the press release came out the ceo came on the show and explained the positives, which then chased off the bears. this end of cycle logic hits everywhere apple's stock has been pummelled, because it's the end of the cycle, coinciding with the coming recession that will make it too expensive to buy $1,000 phones. i think apple has so much service revenue going for it, there's not nearly as much cyclicality involved with it and then tonight, let's put it out there. nvidia, severely disappointed. bottom line, if the fed says no more rate hikes last year, or if

president trump gets a trade deal with china or does this kind of truce, the end of cycle proponents may have to change their tune and the market can rocket higher. but rallies like today are going to be used to reposition portfolios, because the bears will just not let it go. sandy in kansas city >> caller: hello, a big boo-yah from topeka, kansas. >> nice to have you on the show. >> caller: thank you i've been holding on to cgc for quite a while now, with the midterms over, i wanted to get your take on whether i should keep holding it or fold it >> that's the only one that you can own and sell the rest. it has that big position with constellation. if you believe over the long-term that cannabis is going to be good, i think constellation is good. it's got the best balance sheet. tom in texas, tom. >> caller: hi, jim long time watcher, first-time

caller my company is international paper, ticker i.p. i'm wondering why the stock has busted so bad. >> here's the problem, mr. sutton has did a great job, but a lot of companies expanded at capacity there's too much supply and i think international paper is doing a great job. it's just there's too much supply and not much you can do even with good demand. david in alabama, david. >> caller: cramer, what's happening? >> not much. how about you? >> caller: hey, blood pressure is up a little bit, but that's not why i called rgr. i'm up about 18% for the year i don't know whether it's going to go up or down or stay

straight with congress being locked up like it is, i don't see any significant legislation being put out to change firearm sales. what's your thought on that? >> i agree with you on that. i don't think anything will happen the best moments to buy the gun stocks are when people fear that there will be legislation, they buy a lot of guns. sturm ruger is a fine company. i have -- my family has guns, i'm not pro nra or non-nra it's not my cup of tea but i understand it's the prism that determines how stocks trade right now and unfortunately the bears still have the microphone. on "mad money" tonight, jay powell may have reversed on his position, so what does that mean for the home gamer i'm getting my thoughts. and the stock initially went soaring bf it came back down what happened here what's going on? i'm going to help you. and the exclusive with one

of the few profitable companies in the cannabis business stick with cramer. >> don't miss a second of "mad money. follow @jim cramer have a question? tweet cramer at #madtweets send jim an e-mail to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc miss something heado dmeynbco tmaon.cc.m. xfinity mobile is a new wireless network

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saving you hundreds of dollars a year. and ask how you get xfinity mobile included with your internet. plus, get $200 back when you when you buy a new smartphone. xfinity mobile. it's simple. easy. awesome. click, call or visit a store today. thank you, dallas fed president robert kaplan for all you have done to invert the end of cycle slow down that the stock market so often signals these days all day we heard a back and forth debate about whether last night's conversation that 6:00 p.m. thing with kaplan, fed chief jerome powell, has powell grown more dovish versus his previously hawkish stand on the

economy? talk about a false dichotomy involving irrelevant birds of a feather. jerome powell was asked about the economy, that's the interview that started this slow motion train wreck of a bear market this time we had a discussion about the hazards of raising the fed rate too rapidly if you parse every word of what powell said, you too will miss the big picture, which is the context of the picture kaplan didn't ask about inflation or how to ensure the economy doesn't overheat he didn't askabout rising wages. his questions were designed to show that powell was concerned about the worldwide slowdown that's coming here now he's aware that it's causing a tightening that could be more powerful than he previously thought. kaplan's questions i howed him to walk back his comments from

october. comments that seemed to be oblivious to some of the more worrisome data out there so many ceos told me how quickly things cooled. they come on to tell me that say something, please warn home sales just slowed dramatically let me go back 11 years for one moment 11 years ago i began to hear the same talk about how the feds seemed to be out of touch with what was happening, this time with wall street my sources were so good back then, i was about of the diape rrve >> i was laughed at for being a lunatic. it was mortifying. but i was right. i did my best, and at that time

i made a resolution. if i thought we would ever get back into one of these situations again, i promised myself i would be vocal about what could go wrong even if i knew it wouldn't be as serious as the great recession that's what we're on the verge of here. that's what the markets are saying that's what the ceos are worried about offline. jay powell gets it, too. he wants people to know that he now understands that there's another side, the slowing side, the side with cracks, the side that robert kaplan was telling you about with the questions he asked. is it too late yes, if we get four more hikes, no if we only get one more he now realizes raising rates isn't the goal he realized his goal isn't to hasten the end of cycle talk, that everyone accepts as the

outcome of his rate hikes and the president's tariff increases. so thank you, robert kaplan, forgiving powell the opportunity to walk us back from the precipice without ever contradicting himself. we now know powell is concerned that we could be at the end of the economic expansion that's a soft reversal of his earlier position from a month ago when he was so wedded to the explosive growth h guy is clearly paying attention to the data now. you know what? that's all you can ask for by the way, there's a big reason why we were able to rally today. stick with cramer.

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not that long ago, general electric was the largest company in the world, then it became a pitiful, helpful giant now the stock sports a $78 billion valuation. rather than going over the decline yet again, tonight i want to focus on one aspect of the story, because a funny thing happened on the way to the $8 forum. a pair of analysts took control of the company's narrative to the point where their commentary carries a lot more weight than management's even as they just brought in a new ceo. doesn't matter he's not the guy investors are looking for here this stock has steadily stumbled for the past couple of years steven tusa and john insh now

works with gordon hasket they have been negative on ge for ages and have been painfully right. the price targets have been lower tan the stock price, or the price targets of the rest of the analysts, but every time ge approaches those levels, they find a new reason to lower targets yet again. some would say they're like lucy pulling the ball away from charlie brown. but the point is that they have nailed ge every step of the way, to the point where i don't think the stock will be able to rebound until these bears sign off on their turn around plans, and they sure haven't yet. so how did we get to a place where a pair of bearish analysts seem to hold the fate of one of the most important companies in the world, general electric, or at least general electric's stock in their hands it all started may of 2016, when steven tusa resumed coverage on general election with an

underweight rating and a $27 price target at the time, the stock was trading just north of $30. in a massive 235-page note, he called the earnings and cash flow into question i want to emphasize how bold this call was. when he resumed coverage on ge with an undereight, he was the only analyst with the equivalent of a sell rating and no one would join him in the sell camp for a year please keep in mind something that i think is important, ge always has a ton of investment banking to do, and it was obvious that tusa was out to help you, his research clients it's obvious that jamie dimon wasn't going to rein him in. so good for them the integrity here has been heroic the whole way like captain ahab going after

moby dick, he never wavered. general electric announces its plans to merge the oil and gas business tusa, unmoved. he was growing weary of the core industrial segment, something i asked jiff immelt when he was on this set with me in february of 2017 take a listen to this. >> jpmorgan, you know it has a sell on the stock, he's saying that the profits at $1.5 billion lower than initial guidance, jeff, i mean, this is -- you bang out the numbers >> jim, last year, overall segment earnings with both verticals and sfrindustrial, roughly flat we're forecasting 3% to 5% organic growth, 100 basis points improvement. good momentum. a strong 2017, i like the way

we're positioned in 2017 >> in march of last year, the stock was hanging tough at $30 that's when tusa began his cash series, where he put the free cash flow under a microscope he argued the bulls were being wildly optimist about the company's earning prospects. finally, after ge reported another not so hot quarter, he got some company in may of 2017, when john inch downgraded the stock. he made many of the same ar arguments and rolled out a new one. even if ge got rid of its then ceo, he claimed it would be negative because immelt's successor would have to come clean and lower expectations we learned that john flannery

would be taking over sure enough, when ge reported the next quarter, they lowered the boom, talking about serious weakness in their power business, something tusa had been harping about for ages. he raised serious doubts about the dividend, which is another thing that i asked immelt about point blank during that february 2017 interview >> you're going through the bears. >> deutsche bank, i have jpmorgan deutsche bank says we should be concerned that maybe perhaps you can't do bigger dividend increases, which you know i love >> we gave $30 billion back to investors last year. $30 billion back last year >> okay. so you're disagreeing point blank -- >> forecast to be $20 billion plus this year

>> so is the analyst wrong >> he's just wrong $30 billion, and buy back in dividends in 2016. $20 billion in 2017. that's pretty strong >> of course, they wish they had every penny of that back, because the reality, they were bleeding money from the eyeballs this is when things started to snowball for ge. the company reported some down right horrible results in november of last year, flannery held an analyst meeting where he cut the dividend and revealed some disturbing business, including ge's dividend had been larger than its industrial cash flow for years. turns out the bears were right all along. now as 2018 rolled around, the company kept reinforcing their arguments by reporting more and more negative facts. like the $21.2 billion in

charges for care insurance program from 15 years ago that came out of nowhere. as they dug deeper, they found more problems with the power business the nderfunded pension liabilities. and more, which led to them continually lowering the price targets. in january, inch predicted it would be removed from the dow. john flannery announced a restructuring. but we just kept finding out more new negatives for a while the stock stayed stuck between $12 and $14. a big reason is that tusa took his price target to $11 in march and let it there that's how influential he had become when he cut it to $10 in september, the stock plunged finally, flannery was fired and they brought in larry kolp

then about a month ago, john inch, who left deutsche bank, resurfaced and published some negative thoughts on general electric, saying it would take a long time for the company to turn around. on october 25th, he warns that ge may be double counting $12 billion to $18 billion worth of assets, which is a big deal. the next day, john inch said the company would owe billions more for the horrific long-term care insurance policies then the company reported at the end of october, and it proved them right, ge said they reorganized the power division, taking a $22 billion impairment charge for that business and we learned that the s.e.c. expanded the scope of their investigation into the company that's when the stock plunged. two weeks ago, inch said he could see the stock shrinking to

$5, assuming they don't become insolvent. last week, tusa cut his price target to 6. he thinks the problem is the fundamentals are deteriorating but here's the bottom line, they've done amazing work on general electric they nailed the story every step of the way perhaps something even worse about its own prospects, which is why you do need to take your cue from these two gentlemen and wait until the real problems they say are solved before you get bullish. and one last idea, you want to clean up the past? how about a kolp/steve tusa town hall to clear the air to get some truth and reconciliation. jimmy in california, jimmy >> caller: thank you for taking my call. >> my pleasure >> caller: my brother-in-law has been watching you sinceyou

started and made me a fan. i brought shares of sys, and now walmart, their contract has been followed by class action lawsuits for investors, alleging risky lending practices. syf claims that walmart is just suing because they don't want to feel with the end of their contract syf still has contracts with amazon and paypal. so do i hold on or -- >> i would prefer you not to we have warren buffett guying a big stake in jpmorgan, the best of the best. why not swap out of the second rate and go right to the best. there's no reason not to own the best i don't want you to think about buying ge until some people change their mind. john inch, steven tusa, congratulations, guys, for really being heroic in having such great integrity tonight, i'm going one on one

with the largest cannabis cultivator in america to date. what's ahead for the company i'm finding out. then in a volatile market, the best defense is a good offense. that's why we play, am i diversified. so call me and tweet me and don't miss tonight's edition of "the long round. stay with cramer at fidelity, our online u.s. equity trades are just $4.95. so no matter what you trade, or where you trade, you'll only pay $4.95. fidelity. open an account today.

we're always trying to get a sight on the cannabis deal, and jeff sessions is out at the justice department i think many of these stocks are way too hot and some too small but some day this is going to be a huge industry that's worth following. which brings me to a professional management company with partners -- that partners with marijuana growers and retailers to help them set up shop there's been so many changes since then, and they just came public in canada, and now trades under mjar in canada today, they will be americaning with grow force, a canadian

cannabis producer. it's all exciting and confusing. let's check in with the chairman and ceo of mr dejardin can you just talk about what these events do for your company, what it now looks like versus when you're on and what the prospects are? >> absolutely. today we are a multicountry operator with the announcement of acquiring grow force grow force, outside the u.s., is focused on canada and federally legal markets. and mjardin combined 49 facilities, cultivation, largest operator jim, we produce and sell more

legal cannabis than anyone, and we're excited with this opportunity. >> i think a lot of viewers will say those companies are valued at $10 billion why is it that mjardin doesn't have a similar valuation what's the confusion for people? >> we just started trading today. we always priced our business as a business with a multiple, not a business in the cannabis space. it's been attractively valued for our institutions 35% is owned by long only money. so we have the smartest capital, as we built our business over time, and we just started trading today. and we're off to the races so we have always priced our businesses very rationally >> so the two companies, as one, what is the ratio between growing and being say the mortar of helping other companies >> so right now we have a hybrid

approa approach we manage assets in long-term assets and certain markets we take ownership of markets. in massachusetts, canada, nevada, certain key markets we want to take ownership right now we're about 75-25 between -- 75 as agent, 25 as principle. over time as we expand our business, we intend to make capital injections into key markets and get to a 50-50 >> that's terrific tell me what it's like up in canada right now we had the hoopla. are the states getting together? seems like each place is a little different just give me the lay of the land >> great to be an operator frankly. we have produced and sold more legal cannabis, 125,000 kilos. now with capital, we're also a smart capital allocator.

so we have seen the capital markets run ahead of the advancements operationally we know what it takes to grow the cannabis, extract it and sell it into the markets now it's about being an asset manager. before it was about who owned what licenses in what markets. that's where the operational excellence of mjardin is going to shine operating these assets, creating real revenue so right now we see in canada, the first wave from a capital market standpoint is done. now the second wave, we can come in and optimize assets, form better, faster, more efficient competitors. that's what we see in canada and other key markets in the u.s >> are there some estimates that i can find out about what are the total markets for your business and whether revenues say projections are out there. because i don't have them. >> we just started trading today, jim we expect to have research

coverage very soon here. but we are positive last year and this year, and we're going into new markets as the most strategic operators. so we intend to grow that base into more and more cash as we expand into new markets. >> when i hear that kind of thing, i was with a very large company the other day, and they said we have to be in cannabis i was with a major food company the other day, and they said you know what? we have to be in cannabis. what are you hearing about the big players saying it's now legal, we have to be in it >> they definitely should be in it we talked to strategics all the time we are discussing very interesting opportunities right now. it's important for the alcohol, tobacco and cosmetics to come into this market and partner with an operator

it's very efficient to look at mjardin as an operator we can help them expand in a very scaleable way we think this is the right time for additional strategics to come in. >> and when you get a vote like we had just last week with a new state, do you bring people down to that state and say michigan, here's what we're looking at you mentioned massachusetts, they really haven't gotten going yet. >> massachusetts will turn on soon michigan is another great state. we have a play book of certain markets we want to be capital aloe ka allocators in. we have been operating or consulting in over 13 states as our history, we know the markets really well. we have a very substantive playbook of where we want to be. this is all falling within our strategy

medical and recreational so it's all working out very well for us. we have a very nice tail wind to move forward >> thank you so much for coming on and explaining all the very exciting developments at mjardin group. you've heard him before. that's the chairman and ceo of mjardin. "mad money" is back after the break.

it is time it is time for the lightning round. [ indiscernible and then the lightning round is over are you ready, skedaddy. time for the lightning round mike in michigan, mike >> caller: hello, jim. >> hey, mike >> caller: yes, i've been with iconic for a while now and i know they're in a buyout deal >> right >> caller: and i was wondering if you think this is a good time to get rid of it >> let's just take the profit and run. just go, because we don't know how that deal is going to go out.

tyler in pennsylvania, tyler >> caller: cramer, what's up, man? big boo-yah from philly. >> good deal, man. what's up with you >> caller: what's up, yo, qualcomm >> three down, ten up. you've got 5-g coming. let's go to eric in new york, eric >> caller: a big apple boo-yah i know you're not a fan of chinese stick, but syntec have a pile of revenue and -- >> no. i mean, the chinese companies bring so many other companies public every day, but few of them work. steve in florida, steve. >> caller: boo-yah, jim. >> boo-yah >> caller: thank you for taking my call. >> of course >> caller: and for the advice you always give. it is greatly appreciated. >> thank you >> caller: my call is regarding

a stock i own in my portfolio. fcau >> yeah, that's the best of the automakers, but i'm going to say take some off the table. mike in north carolina, mike, mike >> caller: jim, boo-yah, mike, from burlington, north carolina. >> fantastic what's up? >> caller: by sons david and i, and austin, watch your show religiously. thank you for what you do in educating us >> i love that >> caller: emo >> what a great company. run incredibly company that's my kind of company. glenn in indiana, glenn. >> caller: how are you >> good, how about you >> caller: thank you for taking my phone call. i was just talking about game stock. >> no, too risky the only thing we like is take two interactive. let's go to mark in california, mark

>> caller: hey, cramer -- >> i think this is one of those to each is his own i don't fight against the specs in that area kevin in new york, kevin >> caller: how are you, mr. cramer >> hi. >> caller: my stock that i have is tca >> you know what we had to buy the highest quality oils now let's go to cameron in washington cameron. >> caller: a big seattle boo-yah tonight. >> what's up >> caller: weight watchers it's been beat up lately >> it's a show me situation, i'm going to take a pass nancy in virginia, nancy >> caller: hi, jim, good to talk

with you >> same. >> caller: i wanted to ask you with the price of oil tanking worldwide, i would like to know if you feel the 6% dividend is safe and are you still positive on and would you be a buyer of bp >> absolutely. they're doing a lot of things right. and that, lane, is the conclusion of the lightning round. >> the lightning round is sponsored by td ameritrade (indistinguishable muttering) that was awful. why are you so good at this? had a coach in high school. really helped me up my game. i had a coach. math.

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oaky doaky, the bears are making it clear that they are in control. when the market is as topsy-turvy as this one, it's important to make sure you're diversified. that's why we play, am i diversified. call me and tell me your top five holdings and i tell you if you're diversified enough or if you need to mix it up.

twirs first up, we have a tweet. bank of america, largest bank, okay fire eye, we had them on this week i thought he did a very good job. square is a payments company, which is different from bank of america. this is a company that is invested in different bonds but very opaque, and jetblue is aerospace. i'm going to give him merck, okay so we have a drug company, a payments company, a bank, and airline, and that is what you have to do i need charles in maryland, charles. >> caller: good afternoon, how are you doing today? >> this is the best day ever how about you? >> caller: hanging in there.

listen, my stocks are comcast, home depot, exxonmobil, pfizer, and intel. >> here is someone who likes high quality companies exxonmobil, largest oil company in the world pfizer, really good dividend, excellent quarter. home depot, stock was shelled today. today is a day if you buy it, you made money intel, cream of the crop, semi conductor company, and comcast, i worked for comcast my charitable trust owns it. so we have cable, semi, we have oil, retail, we have drugs this is perfection now we've got to go to mark in california, mark >> caller: boo-yah, jim! >> boo-yah right back at you >> caller: thank you for your show and all you do for us home

gamers >> thanks, man what's up? >> caller: here are my five stocks my first one is alliance resource partners, arlp. bank of america, bac macy's, m. nvidia, nvda and two harbors, t.w.o jim, am i i hadiversified? >> sometimes there's diversification, and sometimes there's just first aid bank of america, we like that. allowance, that is -- i forgot that they still had that coal -- rest in peace coal situation we are not going to endorse that company, even for just playing am i diversified but we will do this.

we will keep nvidia, we just reported macy's, wasn't nearly as bad prime river is another one we went at macy's, bank of america, nvidia. so we're picking merck tonight and we need an industrial, so we don't want too many of these companies. tom in pennsylvania, tom >> caller: thanks for taking my call i want to know what you think of my five core holdings. honeywell, apple, boeing, walmart, and take two. >> i'm talking about extreme portfolio here honeywell, yes just going right there, taking it to the next level take 2, a fantastic company.

boeing is unparalleled manufacturer i'll defend them to the end. apple, best days are ahead of it and walmart, that was a good quarter. diversified industrials, gaming, that's what i want to see! my - americans 50+ driving 7.6 trillion dollars... of economic activity every year. right before our eyes, aging is unleashing exponential growth... ...in every industry. are you ready? we are. a-a-r-p is teaming up with business leaders and innovators... ...sparking new ideas and real solutions. so, what are you waiting for?

and then, more jobs robegan to appear.. what started with one job spread all around. because each job in energy creates many more in this town. this is some quarter tonight, we got, yes, truly disappointing numbers from nvidia i think it will clear up, but not any time soon. we got disappointing forecast from applied materials, a great american company that doesn't have the kind of orders that i thought could be happening right now. nordstrom did not deliver a good quarter. the last quarter was exceptional. so that's somewhat surprising. william sonoma didn't deliver. incredible there's always a bull market somewhere, and i promise to find it just for you here on "mad

money. i'm jim cramer and i will see you tomorrow >> welcome to the shark tank, where entrepreneurs seeking an investment will face these sharks. if they hear a great idea, they'll invest their own money or fight each other for a deal. this is "shark tank." ♪ with a money-saving idea to help parents entertain their kids. ♪ i'm nikki pope. i live in los angeles, california, and my company is toygaroo. (singsongy) look what i have. yay! i have 13 nieces and nephews, and they absolutely love playing with toys. i call them my playtime professionals.