my mission is simple, to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to save you some money. my job is not just to entertain but to educate and teach you so call me at 1-800-743-cnbc or tweet me @jimcramer. when the market rebounds after taking it on the chin for weeks. nasdaq pole vaulting you want answers

why do we rally? how long can it last is the move sustainable? here is what i want to know. when you have a run on a quiet weekend where anything happens, i can come out and foment some reasons. i can say bear market rally the kind that lures you in, in thinking the worst is over the time to buy was friday when neither a football win yesterday could make up for the mistake of taking down the stocks what comes next? can we infer anything from today's action is there some prologue here that tells what is going to happen? we reached minus five on the

proprietary s & p oscillator that is a sign of selling is too aggressive and will exhaust itself as long as it doesn't get additional fuel. in a bear market, and yes, might as well call it this we had three significant declines and each time the selling got too aggressive and produced roughly about a 5% bounce. sometimes less than that you can say we got half the bounce so trading history, often accurate and far from perfect says this move up might not be finished we could rally another 3% or 4%. already it has gotten oversold after today. anything concrete that justifies this rally there are some genuine positives that some real optimists can hang their hat on. and the first one was something that happened yesterday afternoon, united technologies

got approval to buy rockwell collins. this transaction is going to close in the next few days after companies, seemingly after this action, i would say some companies would seem embolden to make deals some sort of signal. i think the approval does matter china had no reason to give united technologies the go ahead right now. so you can't help but wonder if president trump would put on his peace face this weekend playing the happy warrior to vice president pence's cold warrior don't get your hopes up. i think there are many people in this administration who see trade deals as simply funding chinese ambition if it means containing china's

influence. anything can happen a couple of days worth of smile. stiff tariff that is supposed to be coming in in january what matters if the president allows our china tariffs to go from 10% to 25% like they are scheduled to and he reiterated that it would happen, that would be very bad for you and for me and all american consumers many people will be blind side by higher prices in all sorts of merchandise. what is behind the bear market the pain speaks for itself h it could make him kodiak is

chief. company that figures out ham rings are in use close observers to the oil market have to be betting it to $50 level. there is not enough pipe to take it to market the discount sometimes as much as $15 below the posted west texas price. now there is a lot of bogus chatter out there. they are much stronger than the last big decline when crude plummeted. as we put fewer rigs to work, that brings us closer to an oil bottom and that is good news for stock. they have to sell the rest of the market to meet their oil related margin costs oil jumped a buck today, pretty

positive for the stock market. lower prices at the pump and something to make the fed less lightening to keep tightening hard pressed not to show his hands. any sign that he is inclined to raise interest rates and hold off on more, this is the one and wait theory that i have been propounding. rather than getting three more rate hikes in 2019 and overshoot, that will be viewed as pure gold the other half coming from the white house, specifically vice president pence's commitment to china. if we get a prudent statement from powell, based on slower housing, slower auto, that will bed other two and and a half 3%.

powell needs the cover to give us one and wait. he can say yes to tighten in december but then he wants to wait for the tariff news and the impact of the post christmas closing will be fast and furious uk finally seems to get its act together and the italian markets rallied. translates over seas earnings. never estimate how the big hedge funds are tied to europe these foolish money managers seem to buy jpm. ricky jay who once played cards with me and knew everything i was about to do before i did it. here is the bottom line, we get

a rally reprieve especially if salesforce.com gets us a good number tomorrow. never confuse a bounce with the sustained move the only move we have seen is a sustained move lower tony in south carolina. >> caller: nice to speak with you. >> same. what's going on? >> caller: i'm interested in ford interested in it because when i bought it, it was around 11. and i thought i could play with it if it drops down to ten, and things like that i was going to sell it and take a loss on it but then when i heard the news about general motors knocking off the four plants, i thought well, maybe it might be smart if i held on. >> i think they had a good quarter and the yield right now is safe. i would not get rid of ford under $10. that would be a mistake. please, people do not confuse a

bounce with a sustained move i believe this is a rolling bear market not a bull market with a correction on mad tonight what should you expect following the mega merger. after black friday saw a big move in sales. what is in store for cyber monday typical american ate more than 4500 calories on thanksgiving alone. if you saw my twitter picture, i ate more than that i am looking at a portfolio that can keep you fit inn in the process. >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter have a question? tweet cramer, #madtweets send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc

miss something head to madmoney.cnbc.com. (toni vo) 'twas the night before christmas, and all thro' the house. not a creature was stirring, but everywhere else... there are chefs, bakers and food order takers. doctors and surgeons and all the life savers. the world is alive as you can see, this time of the year is so much more than a bow and a tree. (morgan vo) those who give their best, deserve the best. get up to a $1,000 credit on select models now during the season of audi sales event.

xfinity mobile is a designed to save you money. even when you've got serious binging to do. wherever your phone takes you, your wireless bill is about to cost a whole lot less. use less data with a network that automatically connects you to the most wifi hotspots in millions of places and the best 4g lte everywhere else. saving you hundreds of dollars a year. and ask how you get xfinity mobile included with your internet. plus, get $200 back when you when you buy a new smartphone. xfinity mobile. it's simple. easy. awesome. click, call or visit a store today.

on friday, when we were recovering from thanksgiving or trampling each other at victoria secrets, we finally got long awaited good news. approved the united technology rockwell collins deal. in order to give themselves more leverage in the trade war. maybe the people of republic wants to send us an olive branch, there are no more obstacles preventing on buying rockwell collins both stocks caught fire on friday and continuing tonight. this deal closes sometimes in the next couple of days. and the company will split into three different enterprises to

unlock value it has been green lighted. the stock down dramatically from september highs. when this transaction was announced, it was supposed to be a game changer climb the control security system and the big one, aerospace components with the rockwell collins acquisition, the company was doubling down on aircraft. cabin interiors, communications they the have a lot more bargaining power and that means they will be tougher and harder seem clear when the stocks were red hot a few months ago the group has cooled off, but i think the bullish narrative remains in tact. it is about the rising middle class across countries

the demand for new planes has been stunning. in a very difficult market, this tie cannot be rolled back. and that is why united technologies wanted rockwell collins to begin with. management is looking for over $500 million by year four. they predicted it will be additive this take over opens the door with freeway break up. greg heys, the ceo talks about the break up including rockwell collins and one for heating ventilation and air-conditioning and now it has become a reality as of this evening if it was a forgone conclusion, why isn't the stock up even more

for one thing, protecting american producers from dumping. and that kicked off what turned into a serious dispute with china. these tariffs get them coming and going. companies, so the tariffs are federally mandated price hike. at the same time, while united technologies get less than half of its sales from overseas, china is their end market and more important number one source of growth. you have to figure they are right for chinese retaliation. surging to new highs in mid-september. probably is come october, the bull market and stock shed its skin and put on a bear skin.

when powell talked about overshooting, that was bad -- ratcheted up the rhetoric against china and they started to make it sound like a colds war to contain china's geo political solutions. and aerospace components without excessive tariffs. so the stock got obliterated too many newly skeptical investors figured out the numbers had to deteriorate next quarter. those concerns haven't gone away but with china giving them the green light to rockwell collins, maybe it is a better story by all accounts, they are going to move quickly beginning as early as tomorrow's analyst call

has the environment become too hostile to anything cyclical you have a similar situation of dupont the aerospace business is too valuable and the stock market does not give it credit. it is joined at the hip at oddis elevators. the bottom line is line you can't own united technology in a vacuum i think the stock has come down so much that it is worth investing in here because the share price reflects a lot of negativity and not much of anything going right let's not forget real head winds take that into consideration

before you pull the trigger. and this bear has managed to maul anything related to china and united technology new or old related to china dick in virginia. >> caller: thank you for taking my call. i am sitting here with five doggies waiting to be fed dinner, so let me ask you my question i have honeywell and it hasn't traded very well and spun off the rezi and that hasn't traded right. is it time to give up on it? although i shearheard that unit technologies is splitting up in other countries. should i buy, sell or hold. >> honeywell 143, i like i am telling members of the club

i like honeywell so much to sell the spin off sell. i want you to own the core honeywell, i do see some downside because of how crummy the market is, but love what the company is doing for shareholders things can move quickly from united technology, recognize the head winds before you make moves. i am eyeing a few retail stock that are featuring bargain prices here. i will reveal the names just ahead. plus, most americans do not get the exercise they need, that is costing the health care system over $100 billion. i am eyeing one company that is working to get you and your portfolio in shape i will tell you how action stocks like ldgoman sachs and nvidia stick with more action test ha

(john foley) i was there in chicago when bob barnett made the first commercial wireless phone call in 1983. yes, this is bob barnett in chicago. (john) we were both working on that first network that would eventually become verizon's. back then, the idea of a nationwide wireless network was completely unreasonable. but think about how important that first call was to our lives. it opened the door to the billions of mobile calls that we've all made in the last 34 years. sometimes being first means being unreasonable.

i'm proud i was part of that first call, and i'm proud that i'm here now as we build america's first and only 5g ultra wideband network with unprecedented wireless capacity that will not only allow for phones to be connected, but almost everything-- transforming how we all live, once again. (bob barnett) as you know, this call today is the first call that we've made on the cellular system.

♪ just another manic monday i want to help you do bargain hunting. many of you perused the internet for hours. you know what else is put on sale with reduced prices, the retail stock the retail stocks themselves after today's meager bounce, the retailers have been hit hard don't get me wrong, not every beaten down retail name is worth buying this is feeling like a bear market that means we need to be more selective than we normally would be if we are going to buy at all. l brands slashed its dividends in half so its stock deserved to get pummelled. the company is bullish about the

idea they took this measure much i want to see some results and look, between fears of a fed induced economic slow down and further escalation of the trade war in china, i don't blame anyone feeling skeptical in general. stocks still got crushed and i think there are still some bargains you need to understand what drove last week's hideous retail break down last tuesday, the retail had its decline. stocks hit a wall and that is bear market activity even if a retailer told us it is doing well, this past quarter is probably going to be the last good quarter ugly whatever. and nothing any of these companies said could convince the sellers otherwise. i get where they are coming from if you believe the federal

reserve is going to slam the breaks on the economy, where president trump or president xi won't be able to patch up their differences. something by the way the president trump told the "wall street journal" would occur. you have to assume the numbers will get ugly this next sector and of course any positive develops from the fed or china is going to send these things roaring. some of these names i think could have become a lot more attractive, and yes, they could get even more attractive as they go down. let's go over this for a second. and i want to start with macy's, here is a department store name that we started recommending in august of last year when the stock was trading at $20 i told you it would be too cheap to ignore. that decline from that peak, it has been brutal.

macy's lost 29% of value since peak over the summer that's a bear market okay, that is not a correction some of this weakness is about profit taking. a lot of this has to do with negative reaction, i think it is an overreaction. in august, macy's delivered better than expected earnings. better than expected revenue and even raised the four-year forecast the company posted another beat, much higher than anticipated earnings even as their over all revenue was in line. management raised the full year guidance and it did not matter. stock keeps getting hammered there was some chatter for missing profit taking. this is just the newbunew bear .

i think ceo is making the tough decisions to turn macy's around. using excess capital to pay down debt at the same time he has been growing the digital operation really well. he has visual experts, young people who visualize the stores. that's what i want plus macy's has an opportunity as its major competitor struggle, sears stumbles, jcp penny may be behind on friday morning, he came on and told us they are having a strong season for the holiday season i think it is a buy.

you are getting it for 4.6 yield. kohl's stock was on fire weeks ago. after reporting two weeks ago, the stock went into a tail spin. the numbers are pretty solid, better than expected same-store sales. and management was remarkably bullish on the conference call extremely strong execution and improved throughout the quarter. the last month was the best. the stocks sold off assuming its unsustainable, penalty box the khol's does have great brand

names, and the partnership with amazon, you can return your amazon goods to khol's in person and they make you walk to the back of the store, so you go through the racetrack. and that is brilliant. down from more than four times two weeks ago. the stocks have been hit that hard finally, there is one that i can't believe they gave up on, target i mean, okay, it's a little different. unlike khol's or macy's. what did happen with target? last tuesday delivered a modest earnings miss. when everyone is worried that retail may be peaking, that creates a bad vibe target only disappointed because

the expectations got too high. the company posted a series of strong quarters. and it is for real and in a vacuum, well, the term is still going on. sales growth was lower than anticipated still a number most retailers would kill for balance sheet clean as a whistle, traffic is terrific selling from 12 times down of next year's earnings if this were not a bear markets the stock would be up 10%. not down and while we are looking for cyber monday bargains, let's give you amazon. it is real good and everyone knows that i know wage earners retails and

dicey proposition i expect -- i don't know where the risk ends stocks i think these three, they are bargains yes, they have been put on sale, can they go lower? absolutely you have yield protection, good management, and i like all three. they are buys. chrissy in maryland. >> caller: hi, jim, how are you? >> how are you doing. >> caller: about the same. my mother is a huge cramer fan, and she doesn't know i am talking to you, so i am excited to watch it later. >> tell her thank you. >> caller: i will. absolutely my question is this. mom has got a portfolio, she has parkinsons and i started taking over some of her stuff and help her make things kopt continue t

grow a couple of weeks ago, we saw that ross was one of the things on the board to possibly by, so did some research and had ten ranking with my investment people, and so i was like okay, let's buy some we bought 50 shares at 100 and then as the days went by, it started to go down and down. and now, it is about 80. and they have kind of revamped what the score should be they said it should come somewhere 95 and 98 in terms of where the stock should hit if i have it at 100, would it make sense to buy 50 more shares of 80, and if i sit on it and the stock goes up, i am splitting the difference. >> it did not do a blowout quarter. and that is why people sold it off. i think that ross is still a

great long-term situation. i like your idea, but how about 25 and then fwo25 if it goes lo. you are not going to leave yourself room if this is not the bottom this is a bear market. i don't know where the bottom is but let's stay cautious. looking for gifts that keep on giving, these stocks have come down a great deal. have they come down more, absolutely are they starting to be viable yes. feel good and look good, so can a stock like planet fitness get your portfolio in shape? i am sitting down with the ceo and tonight's edition of the lightening round stay with cramer

our new, hot, fresh breakfast will get you the readiest. holiday inn express. book now for at least 20% off during our annual sale.

is on a day like today you want to search for stocks that have been immune to the broader bear market. take planet fitness. the largest and fastest growing chain of fitness center in the

united states. the younger generation is health conscience and image conscience. plus older people want to live longer the stock is up 65% since we had them on the show in january. got dinged but quickly came roaring back business is about to get better as new year's resolution is around the corner. let's get a sense with the ceo good to see you, chris have a seat. i am confused. i know that january is resolution time, but nobody eats more on a given day than that thursday of thanksgiving is this when the season starts for sign ups. >> daylight savings, gets darker

after work, might as well work out. but you are right, new year's resolution comes up in january >> other places up regions 3.4 and what is saturation for planet fitness >> we project for thousa4,000 f states we have a lot of markets so we are in the teens for penetration. we went west coast last. and we get out there in the west, and we are low single digits digits of penetration. marketing, that marketing machine i talk about is 9% of

every membership dollar fuel tomorrow's joins those dues go into penetration so a guy writes he said, you have a lot of your sales of equipment moved to 39% to 46 million. estimates of 12% grows and presenting that is not being positive i don't understand that. >> so two things equipment is a good part of what we do. a lot of gyms are the same and a lot of it is containing the brand consistency and also our reequips so everything is new unfortunately this industry, you go to a ten-year-old club, and it is 10-years old.

>> you go into a ballies and it looks shabby what i thought was interesting is kind of like the model of bling stop is it is not easy to get a franchise plan talk about how hard it is. >> we havereally good operators. and we have been franchising for 15 years been around for 26 years and taken us years to get a great group. we don't need to bring in new franchisees to think of. all of our growth is existing of franchisees. >> i asked my millennial

daughter why you do so well. she said dad, equipment is equipment. as long as the place is clean, you don't want to overpay. she says a lot of millennials are just trying to figure out, oh, why would i pay x when i can pay one-tenth x. that has got to be a main reason why you are so successful. >> we like to build value. i pay a $50 a month club but sell it for $10. we have a lot of millennials believe it or not, 45% of them are millennials. >> and one thing i have to salute you, my friend owns take two, you don't really, a lot of people don't want to go into gym where everybody looks like them. >> 80% of the population doesn't

have a gym membership. and almost 40% of our members never had a gym membership >> business is, for you, because you offer value proposition. even if the economy goes soft, the value proposition continues to win. >> 47 straight quarters of positive comps >> and 25th anniversary? >> i started with the front desk >> you should be proud i look at this franchise to see who are the franchisees. and these guys have deep pockets and don't open unless they know they are going to make money. >> that's right. >> really well done and ridiculously doubted because i don't get it

ceo of planet fitness, double digits same-store sales. "mad money" is back after the break.

>> announcer: lightning round is sponsored by td ameritrade it is time it is time for the lightning round on cramer's "mad money." that's where i take your calls rapid fire you tell me the name of the stock. i tell you to buy, buy, buy or sell, sell, sell we'll play this sound -- [ buzzer ] -- and then the lightning round is over. are you ready, skee-daddy? it's time for the lightning round on cramer's "mad money." starting with chuck in maryland. >> caller: booyah. looking at ryan -- >> let's go to tom in new york. >> caller: thank you for taking my call. my question is about mpc. >> here is what has happened spread has narrowed between what we can sell the oil at and what

you get from gasolines it is a bear market mode now i think it is the best run and going to be a winner long-term let's go to anthony in new jersey. >> caller: i want to shout out and i am a huge fan of yours listening to your show since i was 10-years old. >> i felt that people grow up listening to this show with their parents. thanks for telling me that. >> caller: i have been looking at ceasars. >> i hate that balance sheet and that's why i am so negative on it. paul in texas. >> caller: hi, jim, love the show company is everybridge and the symbol is evbg >> i do not know that company. i am going to have to come back. i do not know the everbridge

let's go to peter in florida. >> caller: thanks for your help. i appreciate it. my stock is brookfield renewable partners which is part of the large brookfield company. >> when i see that size yield, i got to do more the 6% yield in a business is based in canada, i'm sorry, i am skeptical. let's go to ciara in pennsylvania. >> caller: i am in philly. my mother and i were bonding over thanksgiving, since we discovered that we both love the market she is bullish on iq and so we decided to look for it. >> i would go to ginos and four

cheese steaks. because those are going to keep longer than iq do i make myself clear let's go to steve in south dakota. >> caller: eagles took care of business, and my vikes did as well stanley black & decker, i held it at 136. >> we care where it is going to. i agree with you long-term short-term, you have tariff issues and the chief in the white house saying all different things. he and the fed are fighting it they don't want you to make money here but the company itself is trying to make you money. and that, ladies and gentleman, concludes the "lightning round"" >> announcer: lightning round is sponsored by td ameritrade

free access to every platform. yeah, that too. i don't want any trade minimums. yeah, i totally agree, they don't have any of those. i want to know what i'm paying upfront. yes, absolutely. do you just say yes to everything? hm. well i say no to kale. mm. yeah, they say if you blanch it it's better, but that seems like a lot of work. no hidden fees. no platform fees. no trade minimums. and yes, it's all at one low price. td ameritrade. ♪ with the chase ink business unlimited card, i get unlimited 1.5% cash back. it's so simple, i don't even have to think about it. so i think about mouthfeel. i don't think about the ink card. i think about nitrogen ice cream in supermarkets all over the world. i think about the details. fine, i obsess over the details. think about every part of your business except the one part that works without a thought. your ink card. chase ink business unlimited. chase ink business unlimited, with unlimited 1.5% cash back on every purchase. chase for business. make more of what's yours.

congratulations on a great show. >> "mad money" is not a show about picking stocks for you it is a show about empowering you to think for yourself. >> this is curtis from north carolina, i wanted to say thanks for creating "mad money." >> booyah. >> from philly, and i want to give awe big booyah.

>> you are the reason why we do this ♪ >> the question is not when will the bear market begin, it's more like when will the bear market end. i am so sick of hearing there has been a correction or reset this has been far worse than a correction i can't believe how badly so many hugely important stocks have been performing there is verizon, clorox and then there is the rest of them going into the weekend, nvidia was up more than 50% of its highs. i am hearing people say it is a reset. and others describe it as a change in the narrative. after a soft quarter it is an evisceration of

propounding proportions. is that a correction a reset? i would say that is a major part of the ongoing bear market ibm treated at 171 in january, and now it is 117. in a bear market, it goes down every day on the same news goldman sachs traded at 243 in august at these levels, what wouldthe darn thing be worth after liquidated sure there is a supervision issue, there has to be a supervision issue. management dropped the ball. i can't believe how goldman

sachs can't get out of the story, and i can't believe how this stock can be this cheaper you better believe breathe a sigh of relief crucial upgrade from jeffreys. remember, used to call the four horseman from bio tech the upgrade thesis was incredible cell gene trades at a mere 6.4 times. make crone stock traded four times the earnings and everyone said that is ridiculous and it sells for 3.6 times next year's earnings. i could go on and on i have dozens of these examples including apple which the

president says he could slap a tariff on because they use chinese manufacture. they haven't seen a fed induced bear market like this one. or because the macro factors finally turn around. if we did get a trade deal from china. or jay powell rolls out a one and wait strategy. until then, get used to the pain stick with cramer. >> full episodes, analysis, even your own sound board plus special access to "mad money" 101 with rules and techniques to break down the market for all investors.

the red flag -- >> announcer: it is everything you need right when you need it. the new madmoney.cnbc.co ized ins professionally managed portfolios customized to help meet your financial goals. you'll know what you're invested in and how it's performing. so you can spend more time floating about on your inflatable swan. [ding] hey, what are you guys doing here? we're voya. we stay with you to and through retirement. so you'll still be here to help me make smart choices? well, with your finances that is. we had nothing to do with that tie. voya. helping you to and through retirement. starts with a december to remember at the lexus december to remember sales event. lease the 2018 ls 500 for $769 a month

for 36 months. experience amazing at your lexus dealer. your but as you get older,hing. it naturally begins to change, for 36 months. causing a lack of sharpness, or even trouble with recall. thankfully, the breakthrough in prevagen helps your brain and actually improves memory. the secret is an ingredient originally discovered... in jellyfish. in clinical trials, prevagen has been shown to improve short-term memory.

prevagen. healthier brain. better life. . a lot of news after the clothes. the president talking aboutta tariffs on the iphone. and then some good news after the close, united technology that we talked about is going to split into three different parts. and again, you have to worry about china. it is tariffs. it is fed rate, fed rate, tariff i wish there was a different narrative. but the bear narrative has taken hold we want to know how long the bear is going to own this market and that's not clear i like to say there's always a bull market somewhere. and a bear market. i promise to try to find it just for you right here on "mad money. i'm jim cramer, and i will see you tomorrow it's a dangerous jo.

but carlos rafael, a.k.a. "the codfather," makes a killing in commercial fishing. his secret? lying and cheating. this is his way of life, to break the law repeatedly. narrator: rafael is salty. lelling: he's really kind of a character. he's very funny. he's really profane. narrator: and he can't stop bragging, which makes the codfather easy to catch on tape.