hi, everyone welcome to "on the money". i'm becky quick. don't let the name mislead you there is nothing boring about elon musk's latest product it could revolutionize your commute. super bowl and super dollars. the commercials getting the most buzz and worried about your kids and screen time? the man who says you shouldn't and why it's a whole new world "on the money" starts right now. ♪

>> announcer: this is "on the money," your money, your life, your future. now becky quick. >> we begin with your commute to work across the country travel times are getting longer, but is tesla ceo elon musk said a way to beat traffic could be going underground. it's this week's cover story phil le bow reports. >> reporter: zipping along at 49 miles per hour, this is elon musk's vision of how we could be moving through and under cities in the future. so we are rarely stuck in traffic jams >> traffic has gone from like seventh level of hell to the eighth level of hell it is terrible so this is finally, finally, finally there is something -- something that i think could solve the traffic problem. >> he envisioned a network of elevators lowering or raising electric cars into high speed tunnels running under cities this is the entrance to the high

speed loop tunnel. this is a modified model x and they were giving demonstrations. look at the alignment wheels attached to the two front wheels on the model x they run along track walls inside of the tunnel to keep the model x on course deployable tracking wheels would add two or $300 to the cost of a car according to musk. but they would not change how the cars handle on surface roads. still in a country where cities and states struggle to pay for better roads and bridges, do governments want to invest the time and money to dig high speed tunnels? chicago wants musk's boring company to build high speed loops between downtown and o'hare but they have yet to break ground despite the doubts, musk believes the promise of high-speed tunnels easing congestion will convince governments they need to go underground. >> this system is designed to do over 150 miles per hour through the tunnel and wouldn't it be

incredible if you could travel around l.a., new york, d.c., chicago, paris, london, anywhere at 150 miles per hour. >> reporter: a new way to speed ahead and beat the traffic the boring company is hoping that this test tunnel will prompt cities or countries to say, you know what we want one of those of our own and therefore sign up to build one. but so far, becky, despite discussions with the city of chicago and other entities around the world, boring company has yet to sign a deal to build one of these high-speed transit loops. >> phil, thank you very much. tom smith is executive director of the american society of civil engineers and the most recent infrastructure report card, this group gave the united states a d-plus thank you so much for joining us a d-plus that is really lousy why? and how does the u.s. rank among

other other nations? >> right, becky. this is not proud to bring home in to your kids or parents years back it reflects on failure to invest on our infrastructure in the united states. we've been relying on the work done on former generations and we need to make an investment to make sure we are protecting future generations coming forward. >> how are you coming up with the rankings are you looking at bridges or railways or highways, transit? what is the real way you break this down and why we got a d-plus. >> we look at all of the above we have 16 categories of infrastructure and put together a pool of experts, about 30 different civil engineers analyzing data available through the federal government so we're looking at aviation, bridges, roads, transit, dams, levy, school, parks, solid, drinking water and wastewater so all of these different categories are analyzed. unfortunately 12 out of the 16 categories are in the d range which is poor or at risk

reflecting our infrastructure being at the end of the useful life. >> we stink. is there anything working well any success stories to tell us about. >> the highest grade now is in the rail category and i think that reflects freight rail with private investment on the passenger side that is bringing that down we need investment there. >> let's talk about what we just heard from elon musk, the idea for the high-speed tunnels under cities you're an engineer, how realistic is that. >> there is a lot of innovation that is sustainable to use, hyper loop and tunnels is one example. >> let's talk about who pays that is the big question when it comes down to the infrastructure projects and the reason so many have gotten hung up for years. should this be tax dollars spent or talking about private/public partnerships what is the way to get these things done? >> with all of the above it certainly needs to be federal tax dollars and state and local tax dollars and private investment we have great examples of

public/private partnerships here in virginia and other states but the people who use infrastructure, that is all of us, we have to pay for it and recognize that and in some ways this is a culture change we need to recognize how important our infrastructure is for quality of life and willing to invest in it and pay for it. >> washington can't agree on much these days, can't even agree to keep the government open half of the time. so what is to say there would be support for some sort of infrastructure spending and in washington what happens when you give a d-plus to the system does that catch any elected officials attention? >> absolutely. fortunately president trump as well as speaker pelosi have both talked about infrastructure. this is a bipartisan issue both sides of the aisle recognize the need for this. so there is a public recognition. i think the legislators recognize this as you point out, the issue is how do you pay for it. certainly one issue with the transportation, which is a big part of the funding gap that we have right now, increasing the federal gas tax, i think, is the easiest short-term resolution, that has not been increased since 1993.

>> tom, thank you very much. tom smith. >> thank you. up next we're "on the money. from killer skin care to drinking with the dude brands are spending big on the big game but is the super marketing move still worth the cost. and later, reading, writing and retirement how some schools are teaching younger students money lessons right now let's look at how the stock market ended the week.

as football fans guest on who will win the super bowl, advertisers are making expensive

bets spending $5 million for a 30-second commercial it is the most watched television of the year and even though prices are declining, ad prize are going up joining us is senior editor at ad age thank you for being here >> thanks for having me. >> if your ship is going down, how come ads are going up. >> super bowl is still the most watched show on tv there is nothing that comes close. so it is attractive for advertisers, as consumers are watching on platforms app devices where there is not always ads netflix and youtube. >> so if you want the eyeballs and people watching live, it is the only place >> is $5 million for a 30 second ad worth it. >> for brands trying to generate buzz and have people who want to watch commercials. it is rare everyone is skipping commercials but during the super bowl, people watch commercials. >> coca-cola will not be there for the first time

in as long as i can remember why is that? >> it is over a decade since coca-cola is not airing in actual in-game ads but they are airing a spot right before the national anthem. they are doing it strategically. trying to play upon the moment the national anthem has been a source of controversy over the last few seasons and coca-cola is using it as a moment to bring people together. >> i hear there is a focus on women. the bumble or online dating site for women, how does that theme play out. >> bumble will not only have serena williams but a team that mostly comprised of all women creating the spot which is certainly different for the super bowl and an advertising in general. you have olay, a beauty brand and you rarely see that. it is auto and snacks and beer but they will advertise for the first time with an ad starring sarah michelle gellar.

and toyota then a female football player in an ad and michelob has lenny kravitz and bumble with an all female team. >> did they just figure out women watch too. >> women have been watching nearly almost half of the super bowl oaudience is female and has been for the last couple of years. but historically women have showcases either overtly sexualized or the stereo type like the nagging wife or mom -- >> go daddy. >> oh, yeah. and that is changed. that image we've moved away from >> dumb dumbs are all watching the game. >> but you don't see women being portrayed in starring roles as super bowl commercials as strong lead characters. >> let's mention one of the ads you talk the about lenny kravitz' daughter has an ad featured and this is an ad for michelob ultra why don't we listen in >> let's all experience something -- together.

>> that is a little different. i thought maybe she would be singing or something along those lines. what is going on in this ad. >> they're using a technique called asmr, an audio technique to create that sense of tingling and what michelob is trying to do is create the sensation of what it feels like to drink their beer this is a new organic beer so that is the element that they are trying to bring out. >> it is interesting, one thing that caught my attention is an ad that is not screaming at me. >> and that is strategic for them they want to bring a sense of calm in a time where everyone is -- everything is loud and music -- >> trying to one-up each other with the loudness and the overwhelming sense of that anheuser-busch is buying six and a half minutes that's a record amount of time there. the ad for stella features the

favorite characters from back in the 19 0s. do you think it will pay off >> it is already getting a ton of buzz. you have sara michelle gellar from the sex in the city and the dude is coming back from the big lebowski and creating a lot of buzz on social media people love nostalgia and they're playing into that. >> jeannine, thank you very much for being here. >> thank you. >> good to see you. up next, we're "on the money. it is more than math middle school kids learning about credit cards and saving but not from their parents and later, do you limit the amount of screen time your kids get each day we'll tell you why at least one expert says you shouldn't. the latest innovation from xfinity

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are you smarter than a sixth grader when it comes to managing your money we found a group of middle schoolers that may have you beat and here is the story from sharon epperson. >> hi, everyone. >> this sixth grade class in jersey city, new jersey, may look like many others but the subject is not science or english. >> who can tell me what the direct deposit is. >> these 11 and 12-year-olds are learning about money and the basics of saving. >> you're writing a check and the money is coming out of your account. >> spending -- >> i heard you could get in debt due to credit cards so i would stick to cash. >> and the cost of borrowing. >> i hadn't heard of interest

and asking questions about it and she would answer them -- >> some are sharing what they learn with parents. >> i pay more attention to what they purchase and what i purchase as well. >> and finding out for themselves how to secure their own financial future >> it is something that has to stick with you for the rest of your life. it is something that helps you. >> new jersey had some financial education standards in place but a new law that goes into effect in september is taking those benchmarks a step further. requiring all school districts to teach financial literacy in sixth, seventh and eighth grades, including topics this school already covers. >> most states have financial education standards in high school but a recent report by the brookings institution found only 28 states have financial education standards in lower grades including middle school. yet advocates say it is essential to start teaching at a younger age. so that young people will be able to better manage their money as adults. >> this is very important to have in school. >> new jersey assembly woman angela mcknight who co-sponsored the bill disagrees with skeptics who question whether financial

literacy could be taught in a classroom. >> this is a life skill. you do not forget a life skill. >> danielle agrees and looks forward to infusing financial education into her curriculum. and having more teachers across the state do the same. >> i tell my kids all of the time, i wish i had a teacher when i was in middle school who prepped me the way they are being prepped and they're doing really well and i tell them to be proud because not a lot of schools teach this force so they're ahead of the game. >> these students are definitely ahead of the game and that is because not all state financial education standards are created equal. many fail to outline the specific lessons that students should learn by grade level. but advocates of this new law say taking this extra step will ensure every child is given the same level of education, regardless of where they go to school. >> these are great life lessons. you think about the things in school that don't matter

do these kids feel like they're learning things they will use in life. >> they absolutely do. when they talk about investing and figuring out what that means, it is not just investing and what interest means in terms of investments, they're looking at investing in their future and what does it mean and what does interest mean if you have credit card debt and how will that detract from what you want to do and how long it will take you to pay that off. >> they are figuring that out now at 11 and 12 years old and going into stores with parents and told me and doing price comparisons and talking about to parents about what they are buying so that conversation goes beyond the classroom. >> that is great good to see. sharon epperson, thank you so much. up next "on the money," a look at news for the week ahead. and are your kids addicted to their screens? we'll tell you why one expert says that might not actually be such a bad thing i'm skeptical. we'll see.

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♪ here are the stories coming up that may impact your money this week. on monday the latest on the manufacturing sector with factory orders for december. on tuesday we'll see how many goods were imported and exported last month we'll also see the strength of the service sector with the ism nonmanufacturing index and president trump is due to deliver his delayed state of the union address. on thursday we'll see how much credit card debt americans are holding. and it is also the 55th anniversary of the beatles arriving in the united states for the first time if you are a parent, it is probably happened more than once

that you cringe when you see your child glued to a screen and our next guest said stop panicking, they are not losing themselves on their device, they are finding them joining us now to explain is jordan shapiro is author and thank you so much for joining us today. >> thanks for having me. it is great to be here. >> i have to admit, this sounds too good to be true as a parent myself, i am constantly concerned about how much television and how much screen time my kids are getting why in the world are you telling me that everything i've been told by every doctor, every pediatrician, every bit of common sense in me tells me this is not a great idea. what do you know >> well first let me ask you, how old are your kids? >> 16, 14, 7 and 2. >> oh, so you have a combination of crazy youtube time and crazy video game time and social media. >> and elmo. yeah, all over the place >> yeah, look here is what i would say. most of the experts we have, we have these doctors and

psychologists and we have really smart educationalists and what they're trying to do is take best practices, good best practices from 50 years ago and apply them to our world without much consideration of the context. >> that sounds like you're saying television may not be a great screen but if it is interactive maybe this is something getting them ready for the world around them. >> well, sort of i mean, we don't even know that television is a bad screen there is no evidence that said they're toxic harm that comes from using screens. >> wait a minute i just saw a 60 minutes piece last year late last year that said that kids watching too much screen time changes the physical structure of their brain that is not true >> that is what they said. but they didn't say whether they know if that is good or bad. of course it is obvious. we are -- humans are a combination of nature and nurture and the stimuli impacts our brain and changes it but they did not say whether it is good or bad. i think 60 minutes tried to make

it look like it was bad but that is not what the research said. >> tell me why this is a good thing? >> listen, we all use technology every day. it is part of our world. it is a connected world and what we need to do is develop kids -- develop kids social skills and develop their capacity to interact with each other and their capacity to build relationships and to think and to do that using the tools around them. what we want is all of the positive values, all of the positive things that we know, that we want people to have to be good citizens, we want to make sure they could do that in a way mediated with screens, mediated with digital technology and mediated with online life. and they're won't learn that if we say don't touch that until you are a grown up. >> that makes sense. just the idea that you don't want to set your kids loose in the wilderness for the first time without teaching them how to get along in the system, what is good and bad. what you need to look out for. that makes perfect sense but i will tell you, i was concerned last night when my 2-year-old was watching elmo and i said, kaley, kaley, kaley, hey, literally waving my hand in

front of her face and i vowed i won't let her watch any tv for the rest of the week or screen time on the computer is that right to have that concern. >> i hear that concern all of the time and that sort of seems appropriate to kid those matter what their playing with. i have the same thing if my kids are using lego bricks. >> that is true. >> they come to the table and say no, i need to finish this one thing i'm building they are focused on something. this is not screens -- >> you admit the kids are playing legos, not watching tv that is good. >> they're doing both, don't worry. they're watching tv and playing video games and they always, no matter what, when i say come to the table, they -- >> they don't want to stop. >> one more minute i do the same thing, by the way. >> and i remember books too. but give me some suggestions for what would you tell parents in terms of how they talk to their kids about screen time. >> this is something that really matters to your kids so be careful what narrative you're sharing

we often go to this is addictive and this is evil and this is bad, this is making you a bad person that is not doing good for your kids we want our kids to feel confident and feel like they have agency and autonomy to live a fulfilled life if you are taking the thing they care most about and telling them it is an evil horror, i think you are doing them a disservice. >> jordan, thank you for joining us for the conversation. we appreciate it the book is called "the new childhood" and great to see you. >> that is the show for today. i'm becky quick. thank you for joining us next week chocolate and valentine's day are a perfect match. we'll talk to a chocolatier jacques torres of what he has in store for the holiday. each week keep it right here for "on the money" and we'll see you next weekend

hey there. we have a big show ahead guys are ready for that. in the meantime, here's what's coming up. >> all right, everybody. take your crash positions. >> after a big runoff to lowe's, a nightmare is brewing for one of the travel stocks he'll tell you how to play it. plus -- ♪ oh, yeah >> fast food stocks are sizzling but mike khouw says there's one name in the bunch too hot to ham. he'll give us the trade. and alphabet it's the final frontier. alphabet i