hi, everyone welcome to on the money. i'm becky quick. the privacy policy you agree to when you download an app what companies learn about you, what they're sharing and what you can do. how to stay in your home as you get older, but there is one big catch to aging in place. it's the time of year when families are hearing about college acceptances but what happens if your student doesn't get the financial aid that you need or that you hope for. and a new twist on farm to table. call it to basement to table for high end restaurants "on the money" starts right now. this is "on the money.

your money, your life, your future now becky quick. when you download a new app or buy a new product you agree to the privacy policy that pops up if you are like most americans you click yes without reading through it what you don't read may surprise you. many companies are gathering too much information that's our cover story and andrea day has more. >> reporter: imagine your toothbrush spying on you your coffee shop blabbing about what you search online even your mattress listening in while you're in bed. >> i think it falls into the category of creepy. >> reporter: your personal info could be scooped up but a company, even handed out to others and you might not have a clue. >> consumers need to behave in a really paranoid way where yosu n is probably going to collect information about you. >> it all starts with this, a corporate privacy policy you might not read them and click accept when you download

or sign up. >> these are negotiated agreements. >> reporter: we sat down with three pros to find out what's going on behind the policy privacy attorney michael casden, brian vecci and cyber attorney alex robellis. >> reporter: how long does it take for you to digest an average policy >> hours at least, hours. >> reporter: hours and hours to read and he's an attorney. >> i don't know if it's actually possible for somebody without a law degree. >> they're written by lawyers for lawyers to protect the company. >> reporter: a company that's hungry for your private information. >> reporter: when you look at some of the data that these corporations are collecting, what do you think. >> why what's happening there what we do know is that they find this very, very valuable. >> reporter: we asked all three pros what policies they think raise some flags for ubelis, it's phillip sonny care's blue tooth toothbrush

it connects to an app. in the policy the personal data we collect may include your first name, user name, profile picture, e-mail address, gender, birthday, age, country, language and password phillips may work with third parties who process your personal data for their own purposes. >> but it's up to you to find those other privacy policies that relate to these third parties and figure out what they're doing with your data. >> reporter: phillips tells us they take data protection very seriously. the privacy notice is aimed at transparency on this point as it describes in detail which data is received by phillips and phillips will only share their data with these independent third parties at their requests. starbucks collects loads of info that has nothing to do with drinking coffee. the web pages you view and the date and time and the subject of the ads you click or scroll over casden says starbucks allows

third parties to access that info the policy, we have added certain features to our websites and mobile applications that allow social networks, such as facebook, twitter, to track the activities of their members. >> reporter: can you be 100% sure about everything that's being collected in most of these policies >> not necessarily i think that's not possible. >> starbucks says the privacy of our customers is incredibly important to us. we strive to be transparent. we do not sell information to advertising companies. you'll also note that the terms of our policy provide customers options for choosing to share information with us. >> veci shares sleep number's mattress we also may collect personal information which may include

audio in your room to detect snoring and similar sleep conditions >> shocking thing is how buried in the privacy policy, not told right up front. >> according to sleep number, sleep number's products do not record audio this was an error in our privacy policy and we have since corrected this so what can you do the pros say read the policy before you click. >> it is important to read because it does tell you what could be done with your data. >> and while it may seem crazy to read something, the pros say even they struggle with it and it can change on a whim, the pros hope anything dubious will come to light. >> wow are you reading the privacy policies behind all these apps and websites that you use? what can you do if you don't want your data collected joining us now is ed lee of "the new york times." thanks so much for being here. >> sure. >> that guy summed it up when he said this is creepy.

>> creepy, that is the word. >> or not sleeping in your bed. >> whatever else you might being doing. it's crazy. >> it's ridiculous i've hated these privacy policies for a long time i think, there's no way i wants to sign this but most of these places won't let you buy their product unless you click off and sign off on this when you do this, are you signing off? >> a lot of times there are indemnification clauses. >> what does that mean >> you have fewer rights after you've agreed to this. there are questions whether that was legal. >> that sounds illegal. >> just so that i can use this product either that i paid you for or that's free the thing is they're betting on -- they're bean counting who's going to sue us for this that's part of it. it's super protection language very legally driven. in terms of practice, i think that's where it's harder for

consumers to see the consequence. >> we picked up these three actors doing things very extreme. >> yeah. >> i have to say i read through a lot of privacy policies when they ask me to sign up and i get mad because so many of them are far stretching. >> where they encompass everything. >> you may die you may have your identity stolen, you may lose all your money, just so you know, you can't sue us for any of that. >> what we haven't seen is case law. has anyone sued these guys for these policies has that set a new precedent >> that's one of the reasons you hear congress talking about regulation they have done this for themselves this is screaming for regulation it's such an abuse. >> they are sort of self-regulated around this we have a hands off approach we want commerce and business to thrive that's where congress should step in.

run your business but you can't invade people's privacy in this way. >> now in the meantime, it is kind of buyer beware, consumer beware there was a pew research they half of the people know what a privacy policy is. is there any way you can educate yourself snnchts unfortunately, we're hooked into the systems. facebook has reams and reams of information of text about what they plan to share, what they don't plan to share. at least in the u.s. the default is it's opt out. >> you don't have an option to opt out in a lot of these services. >> that is true. >> i would think health care, finances are areas you should be particularly concerned if you are giving away those details? >> that's right. >> even 23andme, the gene

collecting. >> where they know exactly what your genetic code is health carey especially. there are a lot of free services you sign up but they want to collect your data. it's not even them so much as how they sell that data to third parties and those parties. >> lose control. >> thank you very much. >> sure. >> ed lee. up next, on the money. more seniors are staying in their homes as they age, but that's having a big impact on the housing market that may not be so great. later, negotiating for financial aid. we're not talking about the admissions scandal but real ways to get money from the college of your choice. right now let's take a look at how the stock market ended the week

aging in place is something more older americans are doing instead of downsizing or moving, the goal for many is to stay in your own home for as long as possible but as our diana olick found, that trend is putting pressure on an already tight housing market. >> reporter: 64-year-old alex tannenbaum is busy building an elevator in his own home. >> i took this middle line and opened the shaft which i will put a lift in so that this house can really be an aging in place friendly house. >> he plans to grow old in his current neighborhood as long as he can and he is not alone. >> people want to age in place because they love their home it's a cheap investment. they love their neighborhoods and communities and the control they get. >> reporter: the trend is removing an estimated 1.6

million floems a housing market already in critical need of more homes for sale cording to the other houses built each year. >> there's a fail safe we can't get enough houses for people who want to put their kids in good school systems. >> reporter: not enough listings for the high demand of move up family buyers. it's not just homeowners like tannenbaum, others have no zblois for others because there's nothing affordable to move to. >> reporter: in some cases the math just works in favor of staying put. >> but if they have to spend another million dollars in order to get 1/4 of the space, that house starts to look reasonable and the maintenance on it looks

reej. >> reporter: this trend is likely to grow especially as more homes are ren know vated to make it possible tannenbaum lowered a kitchen counter and also moved switches to make them more accessible you've planned out for everything >> i hope i've planned out for quite a bit there are trend is boosting the remottled a place >> diana, we're also seeing growth when it comes to retirement communities doesn't that entice people to move out, too? >> reporter: that depends where you live and those are in the far ex-outskirts as we see baky boomers, they don't want to live that far out. they like to be in the suburbs and that's why we're seeing this trend towards aging in place. >> especially if you get to the point where you can't drive

anymore. it's great to see you. up next, we are "on the money. what if the difference between college tuition and a financial aide package is to zblat there may be a way to cover that the growing economy of urban farming and why chefs are flock to go it so with xfinity mobile

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headlines this week, college acceptance letters are arriving across the country for many families the offer of financial aid can be the difference between attending that school or not if that number is not high enough, what can you do? joining us now is senior personal finance correspondent sharon epperson. when you get that letter of here's how much financial aid we'll give you, is at that a negotiable number or is that set in stone >> it is not set in stone and it is so very important for many students and families when princeton review did a report this year about how many people think that financial is somewhat, very, extremely necessary for them to attend that college, 99% of the people that they surveyed, 11,000 people that they surveyed said, yes, they need that money. so when you're thinking about how you're going to negotiate this when you fill out that federal form, things may have changed. so if there's been a divorce if there's been a job loss, if

there are medical bills. >> another baby. >> another baby. something else to deal with. you want to explain that if there are special circumstances about the student's profile, let them know that, too. what awards have you won what major accomplishments have you made in the sciences, in english, in the arts, how do you set up the a pleel process what you don't want to do is drive up to the college admissions office and say, i need more money. gather receipts for medical bills, changes in any of the financial document that you're referring to, awards letters if your child has received some type of academic award and then you want to write a letter, mail that letter using the procedure that they suggested. >> what should you say in that letter >> you don't want to stay a number maybe they give you more than

you thought you could get. don't try to necessarily bargain with them, but do make sure you justify why you need this request with as many dock. >> yes let them know that it is one of your top choices skbl i'dsay make it your top. >> if you say it's your top, you might want to let them know you have some other competitive offers they want to enroll your child they want the student to come to the school that's why they offered the acceptance, right? to make sure they do that, you want to present a strong case but also let them know there are other schools that think i you're trying to extort them. >> sharon epperson. up next on "on the money", a look at the news and the future

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gillette. here are the stories coming up that may impact your money this week. on tuesday we will see how busy the factories were for the first month of the year. then on wednesday we'll get a statement from the federal reserves open market committee after a two-day meeting. they are expected to leave

interest rates unchanged. yes, we are almost there wednesday is the first day of spring yeah on friday existing home sales for the month of february will be released, and prepare for self for cuteness overload it's also national puppy day. the basement seems like an unlikely place for a farm, but underneath new york city's michelin star restaurant, that's what you will find forget sunlight and dirt, this restaurant uses hydro upon nicks. joining us is rob lang he's the founder and ceo of farm one. >> what's the feedback when people hear you are growing high qualely toot people are excited >> my first thought is, ew from the basement? i don't want anything that's down where the cockroaches and

rats are. >> very different. very clean we keep pests out. the room is sealed >> okay. hydro upon nicks means they are cleaned. >> that's where they are growing all of that food how did you get into this? now we're looking at it right there. that looks like a very clean place. >> yeah. i got excited about this whole idea about three or four years ago when i really got into food. i went to farmer's markets and i discovered a while blun much of food and i would go two weeks later and they were golg so three years ago we started farm one started with a small farm inside a culinary school. now we have two. >> a lot of your customers are high end restaurants i would guess this is a little expensive. >> yeah, it's a premium product.

if the chefs are not getting the product from us, they are having it shipped from california or even purt a feemptd and at this point we have over 20 stars among our customers. >> how much stuff have you grown? >> we grow about 100 different things at any one time and about 1,000 pounds of produce. >> what's the limitation space? >> space is at a maximum we have the farm to an efficient point. everything we grow is to order so there's not a lot of waste which is great for environmental impact what's the biggest surprise you've seen since you got into it >> building a brick and mortar business is tough. the air conditioning can break all kinds of things can go wrong but one of the really delightful

things is working with all of these chefs because they're so creative we get great feedback. >> you brought things in do you grow like actual carrots and tomatoes >> we don't grow heavy vegetables and fruits. >> i'm going to try the bing one. >> these are begonia flowers you'll get a little tart, sour flavor >> that's really good. edible flowers can have a good impact. >> what's this one >> try nepotella. >> try one of those. this is a tuscan herb which has a minty aroma, minty taste, too. >> these are delicious >> chefs love them because they bring color to a plate but also flavor. >> i was laughing. i was going to say i wasn't eating flowers but i'm going to

eat all of these. >> what's the yellow one >> this is called wood sorrow. it's a wood ocsalis. a chef chef may use that too. >> thank you you've opened my world that is the show for today i'm becky quick. thank you so much for joining us next week we're going to talk about how wedding season will soon be here now the bride and bridesmaids can get dresses online but can you get a perfect fit delivered. eke week we're right here. have a great one and we'll see you next weekend

hey there, we're live at the nasdaq market site at times square the guys are getting ready for a big show behind me here's what's coming up. >> special delivery. >> fedex is on deck for earnings next week, and dan nathan says investors should return this stock. he'll tell you how he's trading a failed delivery. plus, it's been a rough week for boeing the stock is down 10% this week, and if you think there's more pain ahead, mike khouw has a way to profit for almost nothing at all. and, biotech stocks are