economy. everything is moving to ride share and more over, moving to autonomous cars. they're part of the beginning of transportation revolution. >> all right stefan, great to take your comments leslie, appreciate it as well. those shares in a couple of weeks time that does it for "the exchange." i'll join bill and courtney for "power lunch" which begins now >> yes, thank you, kelly i'll see you in a moment i am bill griffeth courtney reagan will join us soon today the faa approval of the max jet. did boeing have too much sway in vetting its own planes president trump going after general motors over the weekend, attacking google as well we have the fallout for both of those companies. and as you just heard, lyft begins its journey to go public. the first big tech ipo of 2019 what investors need to know before they jump on the bandwagon. "power lunch" starts right now

>> welcome to "power lunch." i'm courtney reagan. the dow struggling for gains blame boeing the biggest drag on the index. the s&p 500, nasdaq trying for a second straight day of gains and aiming for their highest close since early october. energy and financials, the best performing sectors facebookdowngrade. more on that stock just ahead. for now, over to kell. >> we begin this hour with boeing the stock is dropping again on reports the transportation department is now investigating the faa's approval of the max jet and questions are being raised about boeing's influence of vetting its own planes philip lebeau is here. phil >> the faa and boeing, there is also a federal grand jury investigating the development of the 737 max. at least one subpoena has been issued in relationship to that

investigation. although what exactly it's looking for, who it was issued to, we don't know that at this point. boeing is not even acknowledging that it is, in fact, the target of a doj probe the company saying it does not respond to or comment on questions concerning legal matters whether internal, litigation, or governmental inquiries. we do not comment even as to whether such matter exists take a look at shares of boeing and things to keep in mind as they're working on the 737 max keep in mind, there is a software update, that is expected to be happening within the next week. and in terms of shares of boeing, again, under pressure, guys primarily because of the ongoing questions out there about its future, about how long it will take before they can have a fix in place that is certified by the faa, not simply that they have a software fix, it's that it's certified and then how long does the grounding last. a couple of weeks, months, more than a couple of months? remains to be seen >> phil, thank you

let's take a closer look now at the risks facing boeing with these latest headlines joining us right now, mike boyd, president of the boyd group international and jim corridor, senior equity analysts has a buy rating on boeing and price target of $450 mike, i want to start with you and this angle of attack sensor that seems to be the common thread in the whole story that may have caused the crash but we still don't know officially at this point assuming that they get this software fix in, what happens next and why don't you think the faa caught this problem with that angle of attack sensor earlier if in fact that's the problem? >> well, i think one of the things to keep in mind in all of this, in the u.s., all three airlines operate these airlines and their pilots union is safe with the training they've gotten to fix it. there's some issue there of different types of operators here which makes a difference. i would suspect with the software fix in there where

other smaller airlines can operate this airplane afly, i would think we're probably talking about weeks, not months. >> and jim, what does that do to the business if in fact they have to ground what has been their best selling most popular jet lately? >> i think the more important thing is they get it right they get it fixed. their entire reputation at risk right now. the entire revenue stream at risk they need to get this thing fixed correctly. no matter how much time, hopefully weeks but even months, the long-term prospects is commercial aerospace demand and great products people want to buy but they need to make sure they're safe that's number one game >> last week, you were among those much more cautious about the grounding of the jets saying we shouldn't do it and it was too hasty and in retrospect that, looks like the wrong decision by the faa in particular, which is kind of hanging out there while the rest of the international aviation world was very quick to err on the side of caution. you could argue it's a little bit of their own interest

because boeing's not their aircraft manufacturer, but still, why did we have to wait song so long >> saying they were safe i'll go back to the same thing pilots union, the people driving these things said they were safe in this country and there is a material difference in the operator of, say, southwest airlines or ethiopian. they're tremendously different entities so we have entities we have different kinds of people operating the airplanes >> you lowered your price target to 450 from 500. i assume this is the large driver of that looking long term and the bigger business of boeing, what are your expectations beyond just that price target move down for boeing's earnings, revenue, et cetera? >> we lowered our target price because we thought the risk created a scenario where the valuation premium doesn't need to be as high as we think it could be if over the longer term, if they

get the problem solved, that should evaporate boeing will be on the financial hook for some of the blame if you look at the ongoing boeing, the 737 max line of products is in huge demand if they get the software fixed is going to continue to sell. >> you think they have enough cash on hand to weather any litigious storm that comes their way, right, jim? >> they are financially well capitalized with low debt, decent cash on hand. there will be financial settleme settlements, believe you me. i believe boeing is well able to handle whatever comes be. >> i want to come back to what you said about the aircraft being safe in the u.s. this is the big question for boeing if the aircraft are safe and there's not an issue with how they rolled this out, very different story if there is an issue and one they are trying to solve right now. which do you think it is? >> there are some airlines over there, when ethiopian puts a

pilot in the cockpit with only 200 hours, we've got an airline problem. we've addressed it in this country. we're better at it there's other countries the same way. there is an issue with the ability of some airlines to operate this airplane. that's what boeingis trying to go after i would take the word of a pilots' union long before i would have mitt romney or some other expert on the subject. >> what about the potential passengers here in the united states who we're asking to change planes? isn't that what boeing should be more concerned about than trying to come from their, you know, headquarters saying this is still a safe plane to fly? listen to your customers and if they don't want to fly it, ground it just to be safe and fix it what about that, mike? >> that's a good point but the issue is this. customers are saying that because they saw two airplanes overseas go down. >> who cares howthey found out that's how they feel, right? is they feel but may not be operating with all the facts

in the u.s., i'll take the word of southwest airlines and their pilots' union that the airplane is safe. that's the message that needs to get out. if customers don't like it, they can take somebody else the fact of the matter is they're operating on what they read in the newspaper. >> very good mike boyd, jim corridor, thank you both. >> thank you. boeing, the biggest drag on the dow today. the major average is holding on to gains, the dow up nearly 11%, nasdaq up 16%, the sapp up 13% this year, up 20% from its december lows. should you take the money and run or keep riding the rally? let's bring in our two guests. peter and david, thank you for joining us >> my pleasure. >> can this rally continue to run? or are we are the a stopping point? there seems to be a lot of things that we could potentially be worried about, not the least of which things are coming out of washington, the drag on

boeing on the dow for the foreseeable future what do you think the market's direction is? >> i still think the market's direction is up. all the things you mentioned absolutely they exist but when you look at consumer sentiment, it's the best it's been since for over 18 years. there are over 7 million jobs wanted outstanding so all those things, in concert, though, with the tariffs, the wall, the budget, you have to put those in context i think the positives certainly outweigh the negatives i'm still picking individual stocks i think individual u.s. stocks are a tremendous opportunity and one last thing, even though the market has rallied strongly, the beginning of this year, remember, it'sple coming off a retchid fourth quarter. >> key words that you're looking for in any direction you think

the fed is going to give the market this week? >> there's always going toub the chance that chairman powell to some degree reverts back to his statements of last year that the economy is strong, that the fed is still somewhat concerned about inflation and i think they should be. and that could provide some type of let's call it, skepticism to the markets more recent gains. having said that, with inflation rates less than 2%, bond yields 10-year at less than 2.6%, stocks are still relatively attractive and i'll quickly add that in late december, the percentables in the weekly surveys was 31%. that's the same number i saw last week. bears have gone down a little bit. they're simply neutral bullish sentiment hasn't gotten so robust. >> as long as the fed is on hold, is that really sort of the key issue that keeps giving wall

street a green light at this point? >> i this i had that certainly helps. the fed has shown no indication as far as i can see, that they will be starting to raise rates. that has given us a tremendous relief last quarter, there was so much focus on that. i think this quarter is gives us more opportunity to start looking, as i said earlier, individual stocks. there are tremendous opportunities out there that are getting clouded, upstaged by all the other drama. i don't mean that in a negative way. certainly these things are important. they are eclipsing, you know, the fundamentals of the market where you can find stocks that are very exciting going forward for this year. >> peter, quickly, because i want to give david the last word what are some of those individual stocks you're watching? >> fox, for instance, a merger and a spinoff. most people are placing their energy looking at the merger with disney. i'm looking at the spinoff fox will be a much leaner

country, the new fox when the dust settles at the end of the week, i think investors should look at the new fox it's slammed down. it will pay a dividend and be focused solely on business and sports remember, that has to be in realtime it's not competing against streaming movies that can always be played in retrospect these things are realtime. i think fox is smart to focus on that. >> david, what are your best ideas here? i don't see the new fox on your list, but you have some others. >> no, you don't i'll agree that spinoffs are great place to make money. last year, spinoff stocks, small companies spins out of a large company stock, down 18% last year, this year, they're back on the treadmill. dimon brads, a combination of appleby's and i-hop and they jettisoned some is of the their unprofitable stores, in small cap space, spinoffs, that's a good play. quickly, the average energy

stock is still 25% off its 52-week high marathon petroleum, growing the dividend at 15% is 30% off its 52-week high there i think an energy is a good play where the energy stocks still have a long ways to go this year. >> we'll wrap it there thank you both, peter and david. >> thank you. coming up, gm and google, both targets of the president's weekend tweet storm. we'll talk about the fallout for both ahead. lyft is hitting the road for its pre-ipo road show. could it kick off a huge year for offerings? looks like it will "power lunch" will be right back hey mercedes,

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show me decorating shows. this is staying connected with xfinity to make moving... simple. easy. awesome. stay connected while you move with the best wifi experience and two-hour appointment windows. click, call or visit a store today. a very busy weekend for president trump, tweeting or retweeting 50 times. some of them targeting big public companies, eamon javers looks at that for us right now >> both google and general motors forced to issue statements over the weekend responding now to some of the president's criticisms on twitter as part of that 50 tweet and retweet barrage from the president over the weekend interestingly, the white house not offering a whole lot of context on the president's

tweets, in some cases not even offering a factual basis for them the companies, though, forced to respond. here's a couple of the tweets from the president, criticizing gm first and google. on gm, the president saying the general motors and the uaw are going to start talks in september and october. why wait? start them now i want jobs to stay in the oous. and i want the lord'stown in one of the best economies. he wants to bring jobs home, general motors issuing a statement there saying that any negotiations between -- about the future of certain reallocated plants will be done between gm and uaw on google, meanwhile, the president criticizing that company saying google is helping china and their military but not the u.s. terrible the good news is they helped crooked hillary clinton and not trump. how did that turn out? the president critical of google that company issuing a statement

saying they are not working with the chinese military i asked the white house for an explanation of why the president is accusing them of that the white house has not provided any background or context to me for the president's tweet over the weekend here both companies forced to respond. bill, it probably goes without saying, this is not a traditional republican approach. traditionally, republicans would argue the government has no business telling companies how to run their businesses except in the broadest possible says. white house insiders said, look, this isn't the the president telling companies how to run their business but he does want what he wants and he wants it now. >> if i could, i want to know if there's any talk in washington about a republican running against him in 2020 or not at this point? >> well, there is. there's a lot of speculation that someone might make sort of a symbolic campaign against the president in 2020. and run for the republican nomination, sort of on principle. in order to shore up some of the

more traditional republican world views. but that's not expected to be successful it's expected that if a person were to do that, they'd be doing it mostly to make a political point. not necessarily to actually have a realistic chance of winning the nomination this president is enormously popular among republican voters and not expected to be challenged in any serious way in 2020. >> eamon javers at the white house. thanks let's talk about this with robert costa from "the washington post. you spoke with larry hogan who is -- he had some good lines over the weekend but is he looking at taking a strong line against trump? >> we sat down here at "the washington post" with the maryland governor talking about a possible 2020 primary challenge against president trump. and if president trump continues to lash out against american businesses, as he continues to adopt an untraditional approach to american foreign policy, certainly republicans we're talking to on capitol hill are expressing interest in an alternative but they know

president trump remains popular among gop voters. >> that's the interesting thing that maybe you can elaborate on a little bit this party has changed dramatically since president trump's election is it his party and is that why we've seen an exodus of candidates like paul ryan or hogan? >> this has become a republican party of private complaints and public acceptance. republicans on capitol hill talking to them this morning, they are unhappy with president trump's populous criticisms of american business. they wouldn't like to see these kind of twitter attacks, yet they do not want to get into a public back and forthwith t wit president who has that >> what do you think the reasoning is behind those 50 tweets? is the president trying to get us to pay attention to a myriad

of comments? >> they say they don't know when rob freret robert mu-- the repo come it's coloring the decisions and tweets the white house knows political crisis, possible chaos could be on the horizon as i think about that report going to the department of justice and then, perhaps, to capitol hill you have a president who feels more and more isolated as the investigations mount >> you know, nancy pelosi wants to try and override the president's veto on that any sense of what the senate may try and do? they have 59 votes not enough for an override do you think mitch mcconnell would try and bring it back again? >> you could see when congress comes back, the house will come back next week and take up that veto override legislation and senate republicans, even majority leader mitch mcconnell, he's an ally of the president,

but there's a belief inside the corridors of the senate that this is an overstep of executive power. you could see leader mcconnell to bring that legislation up to a vote it's a way for the people inside the republican party to make a statement, even if they don't want to break with the president. >> beto o'rourke doing nice without fund-raising after announcing his candidacy >> they are most concerned at this point by vice president biden. they see him as someone who could do well across the political map, but they do see in former congressman o'rourke someone who has done well in a depp red state like texas, who claim close, didn't beat senator ted cruz last year they see the democratic party moving to the left with senator warren and san sanders picking up traction against democratic voters they are aware they have to be safe in a place like the south should o'rourke somehow win the

nation or should vice president win the nomination, they have to put up defense in the midwest. >> maybe like the president tweeted over the weekend thanks robert costa from "the washington post." >> thank you. coming up on "power lunch," the latest on lyft's ipo could it start a stampede of unicorns rushing to ipo? facebook down 7% in a week does thama nt keow a good time to buy? "trading nation" is next this is your invitation to a higher standard of luxury. this is the invitation to lexus sales event. lease the 2019 es 350 for $379 a month for 36 months. now thru march 31st. experience amazing at your lexus dealer.

welcome back to "power lunch" i'm mike santoli at the new york stock exchange. facebook taking another hit today. the street is the most cautious on the social network since 2013 the most hold and sell ratings on the same since then, the year after its ipo. facebook is facing headwinds including privacy thefears and regulatory threats mark temper is here with me. mark, sometimes growing skepticism among some analysts is a good contrarian indicator how would you approach facebook at this juncture? >> what you have here is a stock

that's cheap from a peg perspective. it's trading at a significant discount to the s&p. they have an absolute ton of headwinds, privacy, government regulation, key employee turnover my main concern is their digital advertising platform in the past, one of the biggest benefits you got from facebook was that they knew so much about their users and it would enable advertisers to really zero in on their ideal customers but all that changed demographics are gone and their platform has been diluted. in the past, all ads were being run through facebook's news feed now they're seeing lower engagement and they're trying to figure out how to monetize adds in instagram, messenger, whattsapp. for advertisers, the cost per click might be lower on facebook

but the advertisers will very quickly learn that what really matters most is their cost per new customer and that's going to be better on fogoogle i prefer google here. >> mark in favor of alphabet over facebook at this point. for more trading nation, head to our website or follow us on twitter @tradingnation still ahead on "power lunch," lyft hitting the road for its ipo. what to expect from the ride sharing company's public debut plus, the latest in the college cheating scandal why the irs might be getting involved. wings, gambling and basketball, a good partnership looking to cash in on march madness, all when "power lunch" returns. the latest from tradingnation.cnbc.com and a word from our sponsor. >> different sectors tend to do

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hello, everyone, i'm sue herrera. here's your cnbc news update. dutch authorities say they have arrested the suspected gunman in a tram attack in the netherlands which killed three and injured five more. 37-year-old tanice who was born in turkey was captured after a nationwi nationwide man hunt. beto o'rourke tops bernie sanders $5.9 million raised. >> i say thank you to everyone who's helping to build the largest grass roots campaign this country has ever seen, funded completely by powered completely by people, not lobbyists, corporations or special interests.

>> and harvard university researchers say consuming sugary drinks may lead to an early death. they examined data from two studies involving more than 118,000 people experts say if you're thirsty, you're better off drinking a glass of water pretty much makes common sense that's the news update i'll send it back to you guys. >> soda is a guilty pleasure of mine i try to have one a week >> wow. >> moderation in all things. >> that's pretty good. >> that's discipline are you a runner or something? >> when i have a bad week i have more than one. >> you are a runner. >> doesn't help running so much. checking on stocks moving today, deutsche bank moving higher as it confirms merger talks with rival commerce bank. world bank, fidelity national information services is buying a payments company for $43 billion, including debt. look at that gain for dermira. positive results for its drug to

treat dermatitis less than $600 million market cap, up 75%. the stock still down more than 60% in the past two years. the biotech stocks have big swings. they do. lyft is pitching its offering to wall street today. let's go back to new york city and lesslie picker >> i want to show you guys some fresh video of green exiting the third bank he visited today. looking quite happy but offering little words, getting into the lyft car he used today he met with jp morgan and others today. some is of the five key themes he told the sales force include this is a company that's fou

founder-led. it's a pure play consumer transport. they don't do food delivery and other services he says it's a strong brand and that they're autonomous driving strategy is one that is going to make something of itself in the future that said, there are investor concerns surrounding the company, that of its dual class share structure, wideenning losses as well. >> i was googling this i learned about the ipo. that was leslie picker private joke our next guest says lyft will be the beginning of an explosion of ipo activity. here with a look at what's driving the increase, kathleen smith of renaissance capital thanks for joining us today, kathy. >> thank you. >> much is made of the dual

class stock they are setting up, this structure last hour i was struck, kelly interviewed stephan paterneau. they hold the record for a one-day gain of he said essentially you want dual class. that's brilliant shareholders should have no say in how the company is run. is that the reason to have a dual-class stock for a company like lyft? >> no. we would like to see that shareholders have a say in the company. it's not a favorable thing for investors to know that a decision could be veto by founders we like founder-owned companies, don't get me wrong we don't like the limited voting share class. i think it's sort of hit its -- it really has bothered investors, mostly because snap,

when it came out in march of '17, it had a share class with no voting rights whatsoever. that sort of set everybody off on this and in fact, the ind indexers, which are very important to ownership of companies, ended up changing their index rules to require that shareholders at least get some vote. and in this case, lyft will qualify our indexer, the ftse russell that runs the indexes for our renaissance ipo etf, they say you have to have -- the new shareholders have to have at least 5% of the vote it's a low standard but there are some action happening among the buy side to say, look, we need to have a better setup for investors. >> what about individual investors? are you saying they should think twice before they buy a stock

that has dual-class structure? >> our feeling is there will be a discount for having the dual-class structure it's an issue. >> kathy, lyft is not the only ipo this week that has a dlooils l dlooils dlooils. nearly 81% of the total shareholder value. if you're a retail investor or not a retail investor, is that a turnoff for you? >> yes, in the case of levi strauss, they've transitioned the company to professional management so the founders really aren't involved in managing levi strauss. we have a company that has a history of sales and profitability, a long history. i think that situation is different than lyft. lyft is an unknown, really, when

it comes to what its outlook is going to be and how they manage the company. >> is this just a way for the levi strauss family to cash out essentially with this dual-class in the ipo? >> the ipo for levi strauss is about getting liquidity for the family, yes. >> what about a light? that's another one coming out. these are just the tip of the iceberg, we're expecting another big year for ipos here we were talking earlier about whether we're starting to get to the point where we're thinking about what happened back in the late 1990s when we had a whole spade of technology-based ipos are with there yet? >> no, we're not this is still very different from the late '90s we're really at the beginning. maybe we will get to that point. we'll have to see. the ipo market has been pretty

much closed all year till now, we're seeing just a pickup in issuance that had evolved down to nothing mainly because the stock market as so poor at the end of 2018 and we had the government shutdown so the market had to heal itself our renaissance ipo index has had tremendously strong performance since the beginning of this year, up 30%. >> right. >> that tells you that investors are willing now to look at new ipos they weren't willing to look at them in november, december, until about now. we've had a pretty cautious investor i think we'll see that investors are going to be a little bit price sensitive. now we're seeing as the market opens up, our studies show these companies tend to be some of the better priced, more significant companies. we are seeing some incredibly large companies. >> right. >> an unprecedented in number that are tacking the market.

they're in the 5, $6 billion range, levi strauss levi strauss, trade web will come to market that will have a 5 plus billion dollar value many companies like lyft will show earnings and be more predictable for investors. >> market playing catch up, that's for sure on the ipos. kathy smith of renaissance capital, good to see you thank you for joining us today. >> thank you >> nonw to the bond market and rick santelli. good afternoon. >> good afternoon. the treasury market is idling here, look at the printer day of tens yields are up a little bit today. but they're up basically from the bottom of a range that we could reprice too, that we traded in january of 2018. if we look at the entire curve,

it's a parallel shift. we've been basically unchanged, up one or down one basis point pretty much the whole session. a nine-day, the dollar index is an interesting chart over the last seven sessions we've lost exact a a penny if you look at when the fed tightened on december 19th, it's one of the few markets that's virtually in the same spot as it was then back to you. the backlash continues, why the parents involved could be in trouble with the irs and buffalo wild wings owner is launching a new contest with draft kings. the ceo joins us next. look at that spread. " it's lunch time >>power lunch" is back in do (client's voice) remember that degree you got in taxation?

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jp morgan's ceo jamie dimon weighing in on the state of the economy saying its been split into those benefitting from thriving corporations and those left behind. >> i don't want to be a tone deaf ceo the company is doing fine.

it's absolutely obvious that a big chunk has been left behind 40% of americans make less than $15 an hour. 40% of americans can't afford a $400 bill, whether it's medical or fixing a car. 15% of americans make minimum wages. 70,000 died from opioids we've bifurcated the economy. >> we have an exclusive interview with jamie dimon at 1:30 p.m. eastern time on the exchange you don't want to miss it. the college cheating scandal has the irs involved robert frank is here with the latest. >> court in think, the company at the center of the cheating scandal called the kwf, key wide world foundation as designated as a charity so parents could write off those six-figure bribes from their taxes. the irs is looking at where the money went the charity said its mission was to provide education that normally was unattainable to

underprivileged students prosecutors say it was a front for wealthy parents to launder six-figure bribes. more than a dozen colleges and groups received money from kwf, some not named in the initial scandal. usc and yale, university of texas, nyu, chapman and the university of miami received together hundreds of thousands of dollars from kwf. those schools now saying they are investigating those funds and working with prosecutors the irs says it is investigating the parents who made a total of $25 million in donations to the foundation and then claimed it on their taxes which means that in addition to the mail fraud charges they already face, they could add to that tax fraud charges. >> brutal. >> brutal. >> it will be interesting to see how this comes down. there will be more. >> thank you. princeton university professor alan krueger has died. he was also the chairman of the council of economic advisers

under president obama. he was known for his work on workplace economics, including the impact of minimum wage alan krueger was 58 years old. >> way too young they haven't said what the cause was at this point. a labor economist. jamie dimon was talking about the bifurcation of the economy that was precisely the research alan krueger had done during his career to find out the impact of the minimum wage and whether it in fact leads to a higher unemployment rate for lower-wage employees which he said it did not. >> correct. >> and finding ways to bring up the lower minimum wage part of the economy here i mean, he was a great guy, very, very smart obviously out of princeton there >> 58 years old. way too young. >> a big loss that will be felt. we'll take a break here. when we come back, we'll be joined by the ceo of the company behind such an abrdss arby's and buffalo wild wings stay with us

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welcome back march madness is upon us. >> so's lunch! >> buffalo wild wings is teaming up with draft kings for a new

contest. kate rogers is here with a spread and a look at what they're up to. >> buffalo wild wings with a new game and contest in partnership with draftkings for the ncaa basketball tournament allowing players to make in-game prop picks and if players wind up achieving that perfect bracket they will win a custom built buffalo wild wings location. buffalo wild wings acquired by private equity firm work capital group back in late 2017. since then, they launched inspire brands acquired sonic last fall and today inspire brands with $12 billion in system wide sales and 8,300 locations and paul is joining us here in an exclusive. >> i got to say -- >> thank you so much. >> welcome, paul did you have to bring all this food and they have already warned us

that we can't eat this >> just looks too good. >> too bad we don't do smell-o-vision the aroma is killing us right now. smells so good. >> we brought the corporate chef of each of the brands here to prepare this today. >> they have put together amazing spread with draftkings, how's this going to work? >> i come into the -- let's say buffalo wild wings and bet on the ncaa games without a bracket together >> we have created an unbustible bracket and created for people like me that by 8:00 in the evening on the first thursday i'm kind of out of it. so you can actually set the bracket by each round and then at each round it will reset. you can win prizes at each round. in fact, the first round if you win the first round we'll give you two tickets to any sporting event. >> how much money that i will have to put up to participate? >> no purchase necessary >> i mean am i betting real money here >> no betting at all

no just come in and check in at least once in the round and that's all you have to do. >> bragging rights. >> then. >> this is a part of the buffalo wild wings turn around wuf a partnership with draft kings. new advertising campaign revamping restaurants. are customers coming back? >> it is working for 13 months to get ready for this week we have been going through a brand repositioning exercise, understanding the target customer and this be out of that new culinary initiatives new marketing campaign just started last week. obviously ton bustible brackets, new uniforms everything start this is week. >> who's that customer that you are now learning this is who we should be targeting? >> we have gone through and we have named him so in -- it is a person really thinking about - >> what's his name >> sean. sean is our target frank is our core. >> i could think of another

name, too, but he is not here right now. >> if you think of hanging out with their friends is most important thing and really sports just facilitates that excuse to get together with your friends. and early on we heard the great stories. i heard some as we were sitting here about everybody has a great story. >> no names, though. >> buffalo wild wings an hit us, that's what the brand needs to be about, facilitating the great expenses of friends. >> and that's talent acquisition and heard from shake shack last week how are you thinking of finding and keeping the right people on board across the inspire brands portfolio? >> the labor market is tighter and incumbent upon us as an employer to be the place people want to work the turnover rates are lower than many years. buffalo wild wings and arby's and because we have focused on the cultural side of it and people want to work where they like the people and them and the

boss. >> very quickly, you know, with a lot of the fast food chains out there, mcdonald's and others, it is not what you sell but how you sell it. online delivery and so forth >> we are doing online delivery today. less than 1% an sonic and 2% at buffalo wild wings and it is something that if guests want to get food delivered that way we'll do it for them. >> the food looks great but that's got to be where the money is, right, drinks? >> particularly the sonic and the sonic ice i hear about that, too. >> limeade is great. paul brown, ceo of inspire brands with all the great spread that we brought today that they're now going to take away from us here but thank you for joining us. >> pleasure to be here. >> thank you stick with us. check please is next i consulted with your grandmother's doctor.

we can do the screening at her house. hi. this is the man that's going to check your eyes grandma. cognizant ai solutions are helping healthcare companies advance diagnostics and prevent blindness in patients with diabetes. everything looks good. you have beautiful eyes. ♪

check please >> and dna has struck again. law enforcement officials in alabama believe they have solved a 20-year-old murder mystery, a cold case. they submitted davern to a genealogy website. they found people who matched the dna, worked backwards and believe they got their man and arrested over the weekend. and they think they have solved another 20-year-old crime here. >> stuff's amazing. >> it is. >> fortnite strikes again in professional sports.

the knicks head coach said the players weren't sleeping because of it and now carlos santana threw a television because guys playing fortnite in games they were losing and santana said he never saw anything like. >> are you going the eat this french fry >> one thanks for watching "power lu h lunch. >> "closing bell" right now. new worries for boeing a once hot pot stock to report earnings the "closing bell" starts right now. ♪ >> hurry up. sit down welcome to "closing bell." i'm sara eisen here with wilfred frost. tabli taking a look at the markets you almost - >> four second. >> you got it. we'll work on that dow's up 30 points boeing is the