fomo. >> they will underwhelm on the streaming strategy. >> it was a fun show, mel. >> fun if you slide my final trade here >> i love what happened. >> you got it. >> ilove what happened there >> that does it for us see you back here tomorrow at y 5:00 "mad money" starts right now my mission is simple, to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to save you money. my job isn't just to entertain but to educate and teach you so call me at 1-800-743-cnbc or tweet me @jimcramer. there's washington and then there's every where else that's what i thought when the nation's top bankers were being rakd over the coals by congress for the sins of their predecessors today and the averages, well, they barely budged while it was happening.

yep, on a day where the market yawned, well, the dow inching up 7 points, s&p up, nasdaq gaining, all the major backing ceos were grilled by the house financial services committee jamie dimon, brian moynihan, and james gorman of morgan stanley among others had to serve as human pinatas for a hostile audience there was a time when these hearings, let's say they would have been more than just great theater. there was a time when america was in crisis and many of these banks were a huge part of the problem but come on, it's been over a decade. the same to soul search was when the regulators failed to protect us from rapacious capitalism run amok yeah, we never asked them why. we never hauled in any of the so-called protecters and skewered them like the bankers were skewered today. oh, and most of these ceos weren't even running things during the financial crisis unless you want to talk about

how jamie dimon saved banks and james gorman purged his reckless businesses it's like they think the bankers should turn themselves over to federal prison maybe they should have booked rooms next to bernie madoff. it's a travesty that nobody went to prison in the wake of the financial crisis but do any of the ceos who were verbally drawn and quarterered today deserve to spend some time at shawshank the worst i can say that some of them were obtuse and that's not a crime. honestly, though, if we're going to have a long delayed reckoning for the great recession maybe we should start with our political system because at a moment like this it seems like the house financial services committee is tilting at windmills i see a vast swath of companies with balance sheets that are better than the u.s. government. we're not in danger of another financial crisis so all we're left with is political theater

which means we can ignore washington and focus on what's happening at individual companies which you know i like. we're on the cusp of earnings season we have disney's huge investor meeting tomorrow, important earnings news and airline and packaged food play they were stupendous delta was unexpected because it had preannounced good numbers. conagra was a total shocker. the company had been beaten down by a bad acquisition that's now turning out to be more positive as management assured in their analyst day but friday, friday we start to get earnings from these same bankers who were pill lorried today and i have to believe they'll be able to tell a better story than they did in front of congress. we need the banks to tell us they're still making a ton of money off of your deposits in spite of the economic slowdown and hikes. we want to hear that businesses are still expanding even if they did hit the pause button when

the market cratered during the fourth quarter third we want to hear there's no pickup in bad loans, more bad loans would be a sign that we're headed into a recession. you don't want to see that at a time when the inverted yield curve has already given the bears a lot of ammo that we're going to go into one finally, we want the banks to tell us that the consumer is alive and well and spending. for that, let me give you a preview because i spent much of the day at the terrific jpmorgan retail conference and i liked almost everything i heard. over and over again i got to listen to ceos like michelle gosz from kohl's and mark butter, both of whom you'll hear later tonight and they said the consumer is upbeat and open to bargains whether we're talking about apparel or houses or toys or consumer packaged goods more exposure to easter gifts than others because easter falls on april 21st this year so the comparisons are skewed last year easter was april 1st,

during the first quarter plus february was awful because of the freezing cold wet weather but i think business has turned around and many of the retail stocks are worth owning here especially since the group got hammered today i see nice bargains. where do the money managers go as they swapped out of retail. where do they always go when they're worried about a slowing economy. they bought the techiest of the techs. the cloud kings thing vmware, service now, all of which rallied fabulously today they went back to the biotechs, a group that had languished for a couple days and yes, they fell back on f.a.n.g., facebook, amazon, netflix and google now off of it. apple's performance frs the most impressive because the stock managed to go higher even though it caught a downgrade today based on the alleged overhyped expectations for the company's new service revenue streams which i think are important. what about the disappointments there weren't many today but e ones that did did to badly

lyft down another $7 i know earlier last year morgan stanley was blamed i think incorrectly for allowing some of lyft's shareholders to short the stock. morgan stanley is categorically denied this to me. but honestly, i don't really care either way. as far as i'm concerned, lyft's meltdown is a blessing in disguise remember my biggest worry was these upcoming ipos would suck up the free capital and weigh down the rest of the market. that seems less likely don't get me wrong the uber deal will still have plenty of buyers but i'm betting it will be substantially less enthusiasm for these new offerings which is good news because ipo jubilation is the last thing a bull wants to see but the bottom line, the bankers are still regarded as gangsters on capitol hill. i just want them to put on a good shell when they start reporting earnings in 48 hours if they do, all will be forkbichb at least on wall street and their stocks will roar you don't have to like the bankers. you only have to like their numbers.

mark in iowa, mark. >> caller: booyah from the cedar valley, jim. >> i've been -- i've been meaning to get there what's going on? >> caller: i've been looking at shopify, i saw an article about three, four months ago and been following it and looking for a entry point but it hasn't pulled back too much and i was wondering 10% to 20% pullback. >> you know, mark, i have been waiting for that with the charitable trust, you can follow along at action letters club.com there's been negative news it won't come down i'm beginning to wonder when it ever will because i share your enthusiasm zachary in missouri. >> caller: hey, jim, house it going, booyah. >> good day, how about you. >> caller: doing very well doing very well. i just want to start off by

thanking you, i was listening to your show the other day about high yields on stocks and it really helped out with a particular company but my question -- sorry, go ahead. >> i'm glad that i helped out. you know, we always try to do that some days are harder than others but what's going on, how can i help. >> caller: so my question is about levi's so, they just released an ipo a few weeks back and their earnings are up right now but i was wondering what you think about their growth i know they were -- they had an ipo before back in the '70s. but i was wondering what you think their potential is >> great question. i've been long a follower of levi's even when it was -- before it went private and knew the family and here's what i have to say about it i thought it was a good quarter, i thought chip burg did a good job and i think the stock is a buy. richard in tennessee richard. >> caller: hi, jim >> what's going on, richard?

>> caller: yes, with snapchat's recent additions of developer tools, which include app stories, creative kit for websites and opportunities for developers to monetize the apps with snap ads, how do you see the market moving short and long-term for snap and how they work the investment. >> richard, i got to tell you i think the stock has moved so much maybe you could argue it shouldn't have been as low as it was and the quarter was okay but i think you're going to have to wait for this one to come back down i cannot recommend it after this double jim, where were you at 6, 7, 8, well, i've been negative for a very long time and maybe i stayed too negative. that's all i can say you don't have to like the banks but you're going to have to like their numbers if we're going to have another part of this rally. on "mad money" tonight, it's a retail operator that successfully adapted but can kohl's remain the retail poster child. i'm talking to the ceo think disney's avengers premier day could be a big one think again.

i'll tell you why the most important day is tomorrow. it's a $5 billion retail empire that sells nothing online but is still beating amazon i'm talking to ollie's ceo about how it happens stay with krarm. cramer. >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter have a question? tweet cramer, #madtweets send jim an email to madmoney@cnbc.com or give us call at 1-800-743-cnbc miss something head to madmoney didn't cnbc.com - i love my grandma. - anncr: as you grow older, your brain naturally begins to change which may cause trouble with recall. - learning from him is great... when i can keep up! - anncr: thankfully, prevagen helps your brain

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orders to kohl's in person which is a great way to generate traffic. they've got plans to string some of their stores and lease out the space to gyms like planet fitness or supermarkets. and lately kohl's has been killing it on the merchandising front, selling tons of products made by nike, under armour, adidas, for example this fall they'll start carrying nine west and the stock is ridiculously cheap. 3.75% yield but don't take it from me. we had our first chance to sit down with michelle goss, the relatively new ceo of kohl's at the round-up retail conference in new york. take a look. >> michelle, so many initiatives you're putting through but in the end you are a block and tackle person, driving traffic and operational excellence that's your -- those are the two things you're looking for. >> these are our two key priorities in the company. they've been in place, jim, for a couple years and i tell you, the organization is executing,

and they work together so operational excellence is all about how we drive our business and drive it profitably and we use that to fuel more initiatives around driving traffic and we have initiatives across the board from product to digital and of course into our store. >> now, what's important to me as someone who's a value shopper is i see brands that are lower than when i go online at your place but i can try them on too and there's a bit of excitement to getting the bargain for nike or under armour. >> people can always appreciate value. they love a great deal and that goes back to the core roots of the company. i think what sets kohl's apart is that we have a great diversified portfolio of brands so everything from those great iconic value brands, our private brands, to coveted and loved national brands like levi's and carters and our active brands like nike and adidas and under armour >> at the same time, kohl's cash, i've got to admit, i should get the app, i know, but kohl's cash, to me, means money

in the bank. >> you know, kohl's cash, people really think about that as our loyalty program. because they come in, they buy, they get their kohl's cash and then they get to come back in and buy more, treat themselves and it's a phenomenal program, i mean, every year, we issue several billion dollars of kohl's cash to our customers and they happily spend it. >> it's -- just more than a 1,000 store base so everyone's making out >> again, they come and they get great value and then they get a little something back thr that >> i know another initiative that you're very proud of is wellness we've had planet fitness on a remarkable partnership that no one expected >> yeah, i know, active and wellness has become a very important part of our business jim, that business has doubled over the course of the last four years, it's now 20% of our business >> wow >> across the board. so, that's active and athletic apparel, it's foot awawear and wellness items, things like fit bit so as we look ahead it's going to be even more important.

we're expanding our space. we have 160 stores where we're growing that space over 25%. we're entering into new categories like golf and outer wear and we're fostering unique partnerships so planet fitness is a really great example. that's part of what we call our right sizing initiative. so, where as we look ahead, you know, we're committed to stores. we love our stores we have 1,160 of them, it's the core of our business, but we think there's opportunity in some cases to make them a little smaller and so in this case, like planet fitness, sort of shrinking the store and then bringing in a partner and in this case, a great concept like planet fitness so we're enabling our customers to work out and certainly they can buy their gear from us afterwards. >> we love the fact that you don't have to be chiselled to go to planet fitness and it's got the right price point. i don't want to bury the lede, i know in the conference call, things were going like this and then boom, right up, when you talked about the partnership with amazon. it is sacred to me that someone brick and mortar has been able to partner with them and it's on

more than just devices >> that's right. i mean, i think our partnership and our pilot with amazon is really interesting we are selling their product, we just announced that we're going to be expanding into 200 stores and selling their echo devices and other things, so i think that's really exciting and then, i think the returns initiative is one where we can really leverage each other's strengths. so i think one of the benefits of being in brick and mortar and having an online business is to accommodate easy returns and i think we can all relate to sometimes returning things isn't the most convenient. and as it relates to kohl's, 80% of america lives within 10 miles of a kohl's. so, with amazon, we're accepting their returns, it's really easy, you don't have to package it, so it's unpackaged and it's free. >> it's a god send >> it's free, jim. >> and i like that you have to go through the racetrack, so to speak, to get there. do people buy when they go to -- do you have numbers which show how good a customers who goes to return something >> as you'd expect, certainly some are, but we're still in a

pilot stage so when we make the decision if we go forward, it really does need to be a win-win for both of us >> you have been at the forefront of personalization what does it mean to both personalize and at the same time cut costs? i mean, these are amazing things because a lot of people think personalized means you have thousands of people working on it but you've cut costs and made you feel like an important shop erp. >> it's a great point. it goes back to our two key initiatives of driving traffic and operational excellence so, you know, we're looking at ways on the operational excellence to remove, as they say, nonvalue added cost, drive profitability and reinvest in both cases, technology is a huge enabler of this so we are investing a lot of our capital into creating personalized experiences for our customer and that can mean more personalized in the store or reaching them on a more personalized basis online >> do you bring in a vendor to do that or just something

because you have great data from kohl's cash and all from the register >> our data is our own, and we've invested a lot of money to make sure that we can access that data and, you know, give to customers and serve up content that's relevant to them, products that they like to buy, but all doing it in a way that creates an even deeper relationship with them >> you talked about investing. there have been people in your shoes at other retailers who spend a fortune buying stock very high. why did you decide to go for debt buy back that debt was so smart. >> that's speaking to how healthy the capital structure of the company and we did we bought back close to a billion dollars of debt last year we have a very strong balance sheet and i think it does position us to invest and be successful over the long-term. >> one last question you have the finger on the pulse of the consumer and i know the whole country was kind of screwy so now we've got to look at march, not trying to pin you down on numbers but is the consumer healthier than people

think? >> well, certainly if you look at the trend over the last couple years, the consumer's been really healthy. we've benefitted from that as have others, and we've also leaned into our own key initiatives to drive traffic as we've shared, february got off to a slow start, the weather was tough with everybody >> right >> but i'll tell you, as we look ahead to the year, we're optimistic we've guided our business to be positive again this year, both on the top line and in earnings, and we always stay close to the customer but i think importantly, jim, if things were to shift, we stand for value and that never goes out of style >> doesn't go out of style absolutely i want to thank you. it is just a great pleasure to be able to interview you that's michelle gass, the ceo of kohl's, k skrksss, stock is own my charitable trust and i think it goes much higher. i'm working to keep the fire going

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walt disney has a new avengers movie coming out, the next "star wars" in december, those are going to be huge new releases but the most important day of the year for this company is tomorrow. that's right, tomorrow disney holds its annual investor day, the first since bob eiger transformed the whole enterprise i'm a big believer in the new disney, i think it's got a great story that's why we own it for our charitable trust it's taken a long time for wall street to warm up to this one. ever since espn, the jewel in the crown of disney's cable business, started losing subscribers a few years ago the stock has had trouble gaining traction no matter what bob eiger did to juice the rest of the company and he's done a lot, very few investors can look past the bleeding here but that finally seems to be changing in the past few weeks disney stock has caught fire rallying in 10 of the past 12 sessions out of this meeting from $107 and change to $117 as of today

the stocks caught two upgrades in just the last two days. suddenly people were feeling a lot more bullish as we head into this meeting okay, before i get into the specifics of what we're looking for tomorrow, you need to understand how disney ended up this this down and out situation to begin with. here's the stock that peaked at $122 in the summer of 2015 and then it fell off a cliff since then, disney tried and failed to reach those levels on multiple occasions, the stock basically has been stuck on a treadmill for the past four years. the reason cord cutting disney gets 41% of its sales from the media networks business, which includes all of their television properties from abc to espn. a few years ago, the business started to stagnate, it had grown by double digits in 2016 and then turned negative in 2017 last year, it perked up again, up 4% but wall street had already given up mostly because

espn subscribers peaked and fell precipitously. with more and more people canceling their cable subscriptions, disney's cable properties have become a lot less lucrative but this is confounding bob eiger because the rest of the company's been white hot. the parks division grew at a 10% clip and the studio division was up 19% those account for 51% of the enterprise but it didn't matter because disney had a narrative problem. with the weakness in cable many investors couldn't see much to get excited about here and that's why bob eiger's been working so hard to change the story. last year he agreed to shell out $71 billion. that's a lot of money. for 21st century fox's entertainment assets and the deal closed a few weeks ago. this gives disney a bunch of terrific promotes, simpsons, "avatar," x men. they've been doing everything they can to set up their own subscription streaming services like espn plus and the forthcoming disney plus.

if cable tv is in decline, they might as well cut out the middle men. hulu has an incredibly young demographic. i've been screaming my darn head off about this transformation for months in february disney reported a blowout quarter. just a monster, 29 cent earnings beat off $1.55 basis and the once again ailing media segment grew at a 7% clip but the stock didn't get much lift because management held off on giving guidance and as we approach tomorrow's big meeting, disney stock has begun to spark i think people finally -- they've started to realize that disney is about to get off that treadmill it's been stuck on since espn went from being a gift to being a problem. so what needs to happen? what are we hoping bob eiger will do? first and most important we need some color on what disney's earnings will look like this year and next. the company has a lot of expensive projects in the works, the expansion of espn plus, the

lauchlk of disney plus, two new "star wars" theme park zones and the integration of fox's enormous entertainment business. wall street only expects them to earn down significantly from 2018 so we got two big questions on the earnings front will the numbers be materially worse than the consensus figure. if we toss out the biggest outliers right now the analysts are looking for in irfrom $6.36 to $7.44 a share assuming disney gives us explicit guidance and as long as their forecast falls somewhere between those numbers, we should be fine. but if they pull a cvs and give horrible guidance, guidance that's below even the lowest analysts on the street, then the stock could get hammered the second sticking point we want to hear that 2019 will be the trough for earnings. ideally this year would be a reset year, reset being wall street speak for a do-over and

next year disney should be off to the races but ubs published a generally positive piece where they suggested 2020 might be the trough if that turns out to be the case, they'll be derailing the newfound bullish narrative i don't see a lot of downside. more likely it means the stock continues to be dead money for a longer period than we hoped. what else? according to disney, their big focus tomorrow is the new streaming service, disney plus this one's more subject ich. sure we want to know how much it will cost but really, want to see a demonstration that looks good and feels good. we've already heard some commentary from industry sources that this service is unlike anything we've ever seen this morning a piece was published talking about how they expect an impressive user interface along with the best line-up of library plus pay one movie brands ever made available in a streaming service i bet bob eiger can deliver but you need to understand that people already expect to be impressed. yes, we also want to hear about espn plus which launches roughly a year ago we know they already crossed 2

million subscribers in february but the big question here is whether the streaming service can offset the subscriber losses, if it's doing better than expected it's good news but it's difficult to make that comparison versus the old halcyon days how about the film business. one industry contact recently told us that with fox's production business, disney could have enough blockbuster content to dominate the box office for 38 weeks of the year in the not too distant future. if true, that would be huge. especially since disney already has the world's most lucrative studios, it is an earnings stream that is predictable and will go on and on. maybe a simpsons theme park, at least a ride james cameron's long awaited "avatar" sequels, we want to hear about the new "star wars" rides that launch tomorrow we want to feel like it's been too long and it's time to go back to disney world we want to know how shanghai disney is holding up ideally i would love to hear that bob eiger will pledge to

stick around until 2024. maybe we get a buyback too which is something that disney has historically announced after the close of a big acquisition although the fox deal is so big, this time they might have to wait if disney can deliver tomorrow's investor meeting will be a huge turning point for the stock. now you know what to do and what to look for. i'll be watching the story like a hawk and filling you in so you can make your own judgment as to whether the kingdom is still magic. let's go to sid in north carolina sid? >> caller: hi, jim booyah from a duke fan in the tar heel state >> oh, man, good to have you on the show how can i help. >> caller: got some questions about verizon communications >> sure. >> caller: with the addition of several new communication companies popping up about every month, how do you feel about verizon? >> i think it's a terrific long-term hold i do think i would encourage people to buy it it's a little bit at the high end of the range if it comes down in the mid 50s, then buy, buy, buy it's just a good situation

now, do you believe in disney? tomorrow could be a huge turning point for this stock i'm watching it closely. much more "mad money" ahead. in a world where brick and mortar retail has seen its business model threatened, how are discount retailers like ollie's bargain outlet faring. and then a $10 bottle of water, lemon water, tells us about market tops and millennials. and all your calls, rapid fire, tonight's edition of the lightning round so stick with cramer california phones offers free specialized phones... like cordless phones,

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- ( phone ringing ) - get details on this state program call or visit as we head into earnings season what are we supposed to make of all these stocks that were higher in the wake of seemingly disappointing earnings take ollie's bargain outlet holdings, the off price chain with a terrific long-term track record i love the off price business. it's such a great model. they buy excess inventory from department stores for next to nothing then they flip it to customers at a nice mark-up but ollie's has given you some ho hum numbers the last couple times it reported. they delivered a quarter that was far from perfect it was a one cent earnings beat off a 77 cent basis with slightly weaker than expected revenue and same store sales yet what happens the stock rallies, and ollie's

was at $81 when it reported and now it's at $90. do they think management is being conservative in an attempt to underpromise and overdeliver. the truth is, business remains on track and on fire earlier today we had a chance to check in with mark butler, the ceo of ollie's bark ogain outle holdings >> everyone knows that's the government army and then there's ollie's army what a fantastic thing that you have got going >> yeah, it's a real thrill, jim. now over 9 million members strong, still encompasses over 70% of our business. these folks, these are the real hard core bargainauts. they spend 40% more than non-ollie's army members and we got some cool things going on. we have an app that we launched late last year we got ranks so everyone comes in as a one star, they can become a two star or three star and the whole idea is to try to

increase the shopping frequency and to reward our best customers. >> how do you get to be a three star >> you got to spend $500 or more in a year, it resets every year, you get 30% off one item with a short fuse on the coupon it's really exciting >> will there be ollie's armies hitting the beach in oklahoma and massachusetts? >> there will. those are going to be our two new states, 25 states and today jim we opened three stores in tennessee. that gives us 318 stores that's exactly one-third of what we have announced as the potential of 950 stores which might be light but we're exactly one-third of the way there we got a long way to go. i'm really excited >> a lot of people have sat next to me and said, we're going to expand but it's been at the cost of profitability that is not your style >> look, i'm not a hired gun i started this business. this is what i do. we're sticking to exactly what i said when we started this journey on the public market in july of 2015

mid teen store count growth year over year, i'd rather open up really good profitable stores rather than just open up a ton of stores, human capital is very important, culture is very important. so, we really feel great about the prospects of the business. >> you don't just say these things when you talk about human capital and you talk about culture, i actually first heard of you as someone who cared more about the community as a retailer and charity as a retailer and i'm going to ask you to talk about it >> thank you very much my passion is the cal ripkin sr. foundation which was started by cal, billy, and his family, and what we do is try to teach at risk youth life lessons through baseball and softball theme programs we're affecting upwards of 1.5 to 1.7 million kids this year. throughout the country this is nationwide i'm very blessed to be able to be a steward of the ripkin name, i'm the chairman of the

foundation, obviously i drank the kool-aid this is really making a difference to the youth in america, thank you for saying that we just think it's a small part that we can pay back to the people that have been so good to us >> there are no retailers other than you that are not threatened by the web or feel like they've got to go do something, a pickup here, a buy -- some -- anything because they want to please wall street why do you just stick to your knitting >> well, i don't think that anybody can argue with my white space opportunity with the growth again, being only one-third of the way home, our new store performance, store paybacks in less than two years, i'll put that up against most every retailer that there is in america so we think that we have what turns america on, which is selling a bargain. it never, ever, ever will go out of style america loves to save money. so, we can open up these stores and when you come in, our shopping experience, it's absolutely unduplicatable

online it just ain't going to happen. you see the goofiness, the signs, the bargains, and you know what? it's very difficult to come in and just buy one item. you see another bargain, you pick it up, we ring you out, we say thanks and they come back. >> recently had a toy executive on and the toy executive was not sure where things were in inventory and how cheaply they were being sold. i told him to go to ollie's. isn't that where you have excelled most recently >> yeah, absolutely. you know, we had an absolutely sensational q4, you know, over 5% comp store sales. certainly led by our initiative in toys. jim, we got ahead of it. we predicted the toys "r" us situation in bankruptcy long before they noungsed >> you predicted it. you saw it coming. >> because we felt what was happening with the manufacturers. manufacturers were coming and saying they had more and more product. so, we bought into it. i guessed, i knew that the consumer was going to need a place to shop and buy toys so we said, eez, why not let it be

ollie's. we jumped on it, got ahead of it and i think it's important for me to tell you that we have every intention not only to meet what we did in toys last year, which was sensational but to beat it by increasing our width, by our breadth, not necessarily our depth and make more toy offerings available to the customer it was really good we got that customer, we have every intention of keeping them. >> now there is a great synergy between stores that do poorly and ollie's. how you doing with consumer packaged goods because boy, you always have the cheapest for those, the national names. >> many of them, in fact, most of them, i can't even tell you their names. they don't want me to go out and publicly -- >> i know, i know, but they're ones that we all know. >> every one of them, you know, and what they want is they want their product to go away quietly. they want us to be able to sell it, we're not allowed to advertise it, but the consumer comes in, they can see the product, they see major name brands of deodorants, shampoos, detergents, all this product, all the manufacturers want and

we're doing very, very well. they just want it to go away quietly and we're giving major name brands a drastically reduced prices >> millions love that. and the army -- are the millions optimistic you've got a good read about what each store does year over year, which you've done incredibly i like to think that things are better than expected in terms of the consumer but you tell me you've got the pulse >> well, certainly, and you know, what i tell everybody is to stick with me 1% to 2% comps, just stick with me i don't turn the register off when we hit 2% our business has never been better and our procurement side of the business has never been better there is a -- we're just locked and loaded i feel really, really good about where we're at the american consumer is very strong for ollie's brick and mortar isn't dead. ollie's is thriving. >> one last question, when an ollie's comes into a town, what's it like that first day. >> it's an absolute zoo. it's packed. we do spend a lot of money in

advertising and a lot of money in promotion, sometimes we bring in some of my buddies who are nascar stars or baseball stars to really help create the hype but the new store and grand opening process is really, really exciting. there's nothing like going to a store and seeing a packed parking lot. >> once again i want to thank you for doing so well for shareholders but thank you for helping how many millions? million and a half how many at risk >> 1.5, 1.7 million. >> that's going to be your legacy, not just the army. all right, that's mark butler, president and ceo of ollie's bargain outlet maybe the most fun place to go in retail. thank you, mark. >> thank thans, jim at&t provides edge-to-edge intelligence, covering virtually every part of your retail business. ...so that if your customer needs shoes... ...& he's got wide feet... ...& with edge-to-edge intelligence you've got near real time inventory updates...

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>> announcer: lightning round is sponsored by td ameritrade >> it is time. it is time for the lightning round. are you ready? time for the lightning round, start with regina in washington. regina >> caller: hi, jim love your show, and thank you for all your great advice. we think you're wonderful and by the way, lisa is wonderful too

we had the privilege of meeting her during your veteran's day show, that was one incredible experience being there with you. thank you for that >> you're very kind. that makes me really happy thank you. i'm blushing if you can't see it >> caller: thank you anyway, i've been buying on its way down and it's been on the way up i would like to increase my position further what are your thoughts >> right here. yes. remember when we had them on, of course you do and you know how good i thought they were and i think this is a great level to buy some more i want to go to gail thank you for those comments was that nice? the other regina because we have one over here who's regina number one regina number one. all right. >> caller: this is gail. >> yes, gail, how can i help >> caller: i was wondering about electronic arts. >> you know gail, they have that "fortnite" like imitator

i have fort net on my brain but we're going to say that came and went and we're not going to pull the trigger. okay how about we go to dave in ohio, please dave >> caller: big booyah from ohio. >> wish we were there doing our show in columbus new company i'm looking at >> i've been doing my own "mad money" investing and just got to thank you. you've replaced the 6:00 news and thanks for your guidance >> thank you bingo. >> caller: my stock is orbc. >> you know, i don't know that one, but if it's anything like the company we hit on very recently when we had matt on, it could be great because they think they're great. let's do some homework before we come back. i need to go to rick in new york >> caller: hey, big booyah from rochester, new york.

my question is about stock ticker acb it's up today over 3%. have we seen the peak of over $10. >> i have to default to canopy and cronos i like to entertain the companies that i think have been very good and will continue to be good. bill in florida. bill >> caller: hey, jim, sunny booyah from st. awe gugust tooe, florida. pac west >> not bad it's got a good yield but the banks haven't been doing that well if you want to just get that good yield, i'm going to endorse them for that but not much else. i'm not done because you know why? i am all fired up and i want go to dwayne in new jersey. >> caller: thank you so much it's a pleasure to be talking to the king of the market >> the king. i'll take prince i'm thrilled with anything but 2

of clubs. >> caller: when you're not on, i don't even want to watch tv. >> wow now that is what -- can my mom -- someone dial up my mom right now because i love that. thank you, what's going on >> caller: okay, my question is about yeti two weeks ago it peaked at $34.43 and since then it's been down to about $30. >> you know what that's a decent level to buy something because we think yete, we have liked it since it was $15 and we like it again right now. and that, ladies and gentlemen, is the conclusion of the lightning round. >> announcer: the lightning round is sponsored by td ameritrade

see that's funny, i thought you traded options. i'm not really a wall street guy. what's the hesitation? eh, it just feels too complicated, you know? well sure, at first, but jj can help you with that. jj, will you break it down for this gentleman? hey, ian. you know, at td ameritrade, we can walk you through your options trades step by step until you're comfortable. i could be up for that. that's taking options trading from wall st. to main st. hey guys, wanna play some pool? eh, i'm not really a pool guy. what's the hesitation? it's just complicated. step-by-step options trading support from td ameritrade (vo) ♪ i know what you're thinking. electric, it's not for you. and, you're probably right. electric just doesn't have enough range. it will never survive the winter.

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if it costs $18 an hour to hire a cashier and in parts of new york city, that is the going rate, then how in the world can anyone afford to open a new store? simple you don't hire any cashiers. >> that was easy >> two days ago we spoke to zach, the founder and ceo of iris nova and its subsidiary, dirty lemon which came up with this brilliant strategy. he's opened a store in tribeca where they can sell expensive lemon water without a single cashier. when customers visit the story, they text the company they bought one of dirty lemon's $10.83 of charcoal activated lemony water and then they go on their merry way. basically the store is like a big walk-in vending machine except it kind of runs on the honor system when i first heard about this concept which is coming from all kinds of deep pocket investors it seemed like a telltale sign

of irrational exuberance everything tells us this is a darn crazy idea. at one point i was part owner of an art gallery right in the same neighborhood and whenever we did our openings we would serve free wine in theory, you come in to look at the paintings of undiscovered artists and you can browse through the rooms with a plastic cup of chardonnay. we had to start handing out the free wine. we get long lines all the way up the stairs and people would collect their 50 cents and leave instantly. so much for the honor system but here comes dirty lemon with a store right down the block from my old gallery and they're embracing the honor system for something that's 20 times more expensive. what's crazy is that it's working and we know it's working because the company just opened another location in hudson yards. dirty lemon is not even a publicly traded company but this isn't really about them. here's the thing if this method catches on it's easy to see how our economy can keep going with hardly any

meaningful wage inflation. companies that used to hire aplenty are finding ways to hire fewer people there's another reason this resonates with me. as a small business owner who's lost his wife to dish washing duties in our second restaurant all too often i can tell you it's gotten very expensive to open something new in our part of town, which is brooklyn, restaurants are going out of business left and right because they cost too much money to operate if you can't find a way to replace that $18 an hour cashier or dishwasher you're not going to want to open a new restaurant companies won't create jobs that pay $18 an hour or $20 an hour like they're doing at bank of america. the secret behind paying $20 an hour is to hire fewer people using better digital offerings because alas it's really bad idea to run a bank on the honor system so while i initially thought that 10 pbt $838 for bottled water the same price as a 12 pack of bud light meant we might

be approaching a top i forgot the millennial generation loves ordering everything online they would rather use a text message system than deal with a cash cheer and that's why we don't have more wage inflation in this country, the fed can get away with leaving interest rates unchanged. at a certain point it's just much cheaper for businesses to automate rather than hire new people and what does that say about a bottle of tasty water versus two sixes of beer? stick with cramer.

all right, now, look, you got to stop trading the headlines, okay? the headline for bed bath & beyond looked fabulous, people took it all the way up to $20 but it turned out to be the same old, same old, another not so hot quarter. i wonder what the activists will do now i like to say there's always a bull market somewhere and i promise to find it right here on "mad money." i'm jim cramer and i will see you tomorrow

>> welcome to the shark tank, where entrepreneurs seeking an investment will face these sharks. if they hear a great idea, they'll invest their own money or fight each other for a deal. this is "shark tank." ♪ to an embarrassing problem. our first victims. [ chuckles ] hello, sharks. my name's billy thompson. hi. i'm randy choi. we're from orange county, california, and our company is the thompson tee. we're seeking $700,000 in exchange for 7% of our business.