i knew i needed to figure out a way to provide for my family when i got out of the navy. bottle breacher has given us the ability to do that. and it's actually really simple. most guys like drinking beer. most guys think that large-caliber bullets are very cool. at bottle breacher, we've combined the two to create the ultimate manly gift. we've managed to create a successful company, but we know, with your help, we can breach this thing wide opened. [ herjavec chuckles ] we made each one of you guys a personalized .50-caliber beer-bottle opener. [ greiner laughs ] we brought you guys some beer. mr. cuban, we found some gluten-free beer for you. i'll take it. jen: robert, we have a racecar. thank you very much. you're welcome. o'leary: thank you. herjavec: oh, it's beautiful. i like that. jen: yes. it's great. lori, that's the first pink breacher we've ever made, in your honor. [ laughs ] and 'cause i don't want to be rude and have you guys drink alone... i'm gonna have a drink with you guys. that's right. all right, eli. cheers. cuban: cheers. cheers, guys. o'leary: so, eli, is it a real .50 cal? mr. wonderful, that is a dummy round.

we use recycled bullets. we are buying through an intermediate, so that's one place we know, in the future, we can absolutely slash our costs by going directly to the manufacturer. where do you sell it? jen: well, we sell them online. we have a etsy store, and then we have our own website. on average, they are $23.50. okay. they have a pretty wide range. we have a lot of add-ons, so we can always add-on to the customer. what are the add-ons? a round in, like, brass would start at $20. you can add on engraving for $5. you can add a box for $5. you can do double-side engravings, which is an extra $4. what's the price you're paying for each on? the cost to us, after labor, is $9.03. mm-hmm. yes. so, um -- o'leary: but you're not selling to retail, right? not -- not at this point, sir. not at this point. we are in two strategic brick-and-mortar stores. okay, so, you're selling them now at what? we usually sell them between $16 to $18. our biggest market is weddings. weddings? weddings? it is a groomsman gift. father of the bride, ushers, groomsmen, best man -- that makes a lot of sense. anyone we can get in the weddings because they're willing to pay more money. you said you created something from scratch. it's a real business now. give it to us in terms of numbers. what are your sales? year to date, we've made a half a million dollars.

wow. and -- all online, or through retail, or how? all online. and we're projected to end at $840,000. we just started january of last year. that first month, we only made $375, and last month was our biggest month ever at $100,000. good job, guys. that's awesome. answer why it's called "bottle breacher." eli: yes, sir. i'd love to answer. a breacher is an operator whose job it is to get us -- the assaulters into whatever target we're hitting. cuban: goes in first, right? so you got that big old door -- whether it's a sledgehammer, whether it's a strip-charge explosive on the door, he is the breacher. that's a qualification like "sniper." you know, you've got to breach into that beer somehow, right? you got to get in there. you got to breach. bottle breacher. and our customer base, we found, loves it. herjavec: that's a great story. they love it. greiner: can this be made in other bullets? yeah. yes, ma'am. that's a 20-millimeter round. that's what you would fire out of, like, an attack helicopter or something like that, so... so this is like -- herjavec: oh! oh, my gosh. cuban: oh, yeah. this is the mother of all bullets. john: oh, yeah. now you're talking. compare. we actually call that the wmd -- the weapon of mass destruction. you get any resistance because it's a bullet?

because some merchandisers don't like the thought of a bullet because there's been, in our society... no. ...problems and issues with bullets and guns. no. you are absolutely right. and, you know, to that point, we -- we haven't had any problems so far, you know, pushing these along through the market. and we found that most people, you know, they see it as a display piece and nothing -- nothing really harmful. jen: that's where the store's coming from. even though i know exactly where you're coming from, lori. you know what i'm saying. i mean, it's a reality. absolutely. we have never had anyone be like, "oh, i hate that." well, like, then don't buy it. o'leary: where do you need to expand the capacity? let's say this is a huge hit on "shark tank" and you get an order for 50,000 units. how are you gonna do it? i know at that number, i'm gonna have to lease another incubator space. i'm also gonna have to get -- is that what you need the $150,000 for? yes, sir. that -- part of it. as we grow, we could double in size right now in the space that we're in. but if it starts going bigger than that -- inside that space, what do you need to buy? okay, so, we need more engravers. every -- you know, 90% of our orders are customized. what stops anybody else from doing this? okay, that's -- and that's a great question.

and we do have competition. thanks to mr. wonderful here, we were actually watching an episode of "shark tank," and mr. wonderful was ripping apart an entrepreneur because he -- he never does that. greiner: typical day. ...he did not brand on his product, and as soon as it left the package, you couldn't tell it from the other ones. after the episode, i looked at jen, and i was like, "hey, babe. "we got to figure out how to stamp 'bottle breacher' on every single one of these." so we did. he stayed up so late. o'leary: well, i think the name has a lot to do with success. it's catchy -- like, breaching and opening. herjavec: yeah, it's a very good name. eli: thank you, sir. i mean, that's half the battle. cuban: give us the navy s.e.a.l. story. you know, i'm so, so honored and humbled to be able to serve with the guys that i got to serve with the last eight, nine years. i did three combat deployments to iraq. the first time i went to s.e.a.l. training, i didn't make it through. i actually made it through the hardest portion of s.e.a.l. training, which is called hell week, and that's 5 1/2 days of just getting your butt kicked the whole time. no sleep whatsoever, you're cold, wet, and you're sandy, and you're just getting beat down the whole time. i made it through that week. about a week and a half later, the instructors pulled me into their office, and they said, "young man, y-you obviously have heart,

"but you're not what we're looking for. "and we need the best of the best here, so we're gonna send you out to the fleet." i was on a ship for 2 1/2 years. it wasn't very fun at all. herjavec: wow. but i-i -- you know, i did what i had to do. i paid attention. you know, and 2 1/2 years later, i came back, and i made it through. and i-i wanted to tell you guys that because that's who jennifer and i are. we don't give up. you know, life is full of obstacles and failures, and when we face that, we don't run for the hills. we just keep charging on, and we figure it out. so, do you do any wedding shows or anything? we haven't yet. just because, honestly, when he was active duty, i was at home, running the business. we wanted to wait to expand till he got out, which is next month. i just quit going in to my navy job two months ago. it's two-fold. when he was deployed, i had a really tough time, and that's why i started working online by myself at night, because i was -- i was lonely, and i was by myself. i didn't know anyone in san diego. and i got used to it, and it's been a wonderful experience. after three deployments, it's now time for him to come home.

we have two girls. they ask about daddy. and, um -- aww. no, they do. and they -- and they miss him. all right, guys, look. i'll make you an offer. so, every day, we put our latest technology and unrivaled network to work. the united states postal service makes more e-commerce deliveries to homes than anyone else in the country. e-commerce deliveries to homes a business owner always goes beyond what people expect. that's why we built the nation's largest gig-speed network along with complete reliability. then went beyond. beyond clumsy dials-in's and pins.

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e-commerce deliveries to homes than anyone else in the country. e-commerce deliveries to homes i like the story. it's very simple. i've made money with military guys 'cause they're focused. i'll do it for 20%. straight equity. wow. that's -- that -- i'm honored to get that offer from you, sir. [ laughs ] no, no, no. i really am. you know why? i never thought i'd get an offer like that from you. no, no, no, listen. i like your story. that -- that's awesome. i like -- listen, i structure my deals based on the risk i'm taking,

and i think this business can be grown. i really do appreciate that offer, and i'd like -- out of respect for the other sharks, i'd like to hear if there are any other offers before we -- well, let's hear if they're interested. greiner: you are wonderful. cuban: you're good. out of respect to us, you want to hear our offers. yes, ma'am. yes, ma'am. i-i want to hear if there's any other offers out there. well, respect to him as well. well, listen. i like you. you have a niche market. but i personally -- i like big markets, and so i'm out. all right, i'm gonna make you an offer. i want to give you $200,000 for 25%. but it would be contingent that i can get the licenses. i was already thinking key rings and paperweights and a lot of other things, and i don't think that you'll be able to ramp up that quick, and i don't want the knock-offs out there in the world to knock you off and go do it themselves. herjavec: eli, thank you for your service. thank you, robert. nobody knows what it takes like a s.e.a.l. does.

$150,000 for 20% from kevin, $200,000 for 25% from daymond. i'm gonna clear the field so you can consider those. i'm out. mark, would you be interested in going in with either of the other sharks? i'd be interesting in going in with kevin. okay. so, mark, do you just want to split it $75,000 each? yeah, we'll just -- yeah, yeah, we'll just split it. 10 points each? what do you say? so, if -- let us split it. that'll work. o'leary: so it's $150,000 for 20%. mark and i each get 10%. so we're each gonna put in $75,000. you got two sharks, no contingency. we're going straight in. we go right to work. mr. cuban, mr. wonderful, you guys are awesome! let's do it! o'leary: all right. yes!

jen: thank you. thank you very much for your time. congratulations. thank you so much for the opportunity. congratulations. we really appreciate it. cuban: why are you standing here? go to work. all right. we will. o'leary: get on it. thanks, guys. appreciate it. and thanks for the beer. [ greiner laughs ] herjavec: thank you for the bullet. eli: i told jen from the get-go, i wanted to land two sharks. you know, we have a saying in the military -- "one is none, two is one." we wanted two sharks, and that's exactly what we got today. absolutely thrilled, especially with the two that we got. it's just perfect. yeah. really was. ♪ this is one of the most storied pieces of real estate in the entire world -- the las vegas strip. in 2017, more than 40 million people came to vegas, and they spent $34 billion.

i wanted to see how the city works -- not as a spectacle, but as a business. so i'm going to spend the entire next three days and $20,000 of my own money learning how vegas got so good at separating you from your cash. we'll keep track of every cent, and i'm betting we'll learn a few secrets along the way. ♪ ♪ there's no question that las vegas is the gambling capital of the u.s. here on the strip, four publicly traded companies control 20 different casinos. and for them, everything is high-stakes. most are camera-shy, but after a lot of negotiations, this one opened its doors -- caesars palace. how are you? mr. lemonis, welcome to caesars palace. -are you steve? -i'm steve shakerian. -nice to meet you. -the pleasure's mine, sir. i'm really excited.

lemonis: look, i don't consider myself a high-level vip, but they gave me a dedicated casino host anyway. mine's steve. we're gonna take you over here to platinum vip check-in. we headed over to the front desk. how are you? welcome to caesars palace, mr. lemonis. i got a room key and a loyalty rewards card... because you're a premium guest, we've upgraded you to our diamond card. ...so i could start earning points on all the money i'm about to spend, starting with my room. [ elevator bell beeps ] we took an exclusive elevator to the 29th floor. this is what $3,400 a night will get you. this place was unbelievable. it had a living room, a dining room. it felt like a house. would you like to grab a water now? i'm okay. thank you. you don't have to stand there with that. lemonis: ornate bathrooms, two outsized bedrooms, all decorated to the nines. rene also came with the room. this phone is just for you. my own private butler, on call 24/7.

how many rooms are you handling right now? just yours. one per room? dedicated to you. yes, sir. lemonis: but i didn't want to stay in my room. i'm here for the action. -welcome. i'm martina. -nice to meet you. so, this is roulette. do you know roulette? -you're gonna explain it to me. -i sure will. how about -- do you have a rewards card with us? total rewards? i do. watch out. -all right! -there it is. my first dollar on the diamond card. i asked martina for a quick explanation. so, you can bet on one number. that pays 35-to-1, by the way. okay. you can bet on two numbers, which pays 17-to-1. you can bet on three numbers, 11-to-1. four numbers, 8-to-1. this is the only spot on the board for five numbers, which pays 6-to-1. lemonis: honestly, i had no clue. or you can bet on six numbers, and that pays 5-to-1. but you don't have to remember all that.

and i should have stopped right there. here we go. i only lasted three spins. oh, man. ohh! 17. 32. ohh! you were close. and just like that, i was out 85 bucks. you're not coming out here to invest money to win money. you're coming out here for entertainment purposes. that's all it is. i don't feel very entertained right now. -it's entertainment only. -okay. and you only want to risk and only want to come out here with what you know you might lose and are comfortable with. generally, what are the odds of roulette? on this particular game, the house advantage is higher than most. -it is? -absolutely. it's not just roulette. the house is favored in every single game here. thanks for bringing me to this one first, okay? -[ laughs ] -you asked for the wheel. lemonis: for a town built on games of chance, the truth is, very little is left to chance. it's a pleasure to have you here. sean mcburney has been the general manager

of caesars palace for four years. -can i get a tour? -absolutely. follow me. 'cause i want to get -- but i want the inside tour. of course. as we walk, i asked him about that rewards card i got at check-in. turns out, it's mcburney's secret weapon. in exchange for points, it allows the casino to track every game i play, every meal i eat, every cent i spend, and everywhere i spend it. so when i spend on this card, i go to the club, i go to four restaurants, i go in here -- you're watching that. so, you know, one example, you play blackjack later. you hand them your card. we'll learn that you like blackjack. we'll learn the level at which you play blackjack and how long you play blackjack. ...tables? that's good. that's good. so if i spend some money at nobu at caesars and swipe my rewards card, caesars captures what i order -- a glass of wine or a sushi roll. that info goes into a computer which predicts what offers might appeal to me. maybe a wine tasting or a restaurant promo.

those offers are then sent directly to my smartphone. so being able to capture all of those preferences allows us to target-market based on your observed interest and preferences. proprietary software to do it? -oh, yeah. all internal. -all proprietary. it really is about understanding what does the person that walks through the front door want and how do i get more out of their wallet? right. that's exactly right. lemonis: is that a historical piece from the hotel? it's original. it's original from when we opened on august 5, 1966. -and it was there? -it was here. it's never been moved? so this is all original, and if we walk over here to the left, you can see the palace casino. original from when the property opened in 1966. just a very iconic part of the casino. this is where most of the table games are located. lemonis: table games like blackjack, still one of vegas's biggest moneymakers. there are nearly 40 casinos around the 4-mile-long strip with more than 1,200 blackjack tables.

the casinos take in an average of $2,000 a day per table. that's about $900 million a year from blackjack alone. how are they pulling in so much money? i got to play to find out. how are you doing? -i'm marcus. -benny figgins is my name. -nice to meet you, ben. -nice to meet you. benny figgins has been dealing cards under the dome longer than i've been alive. so, how long you been here? it'll be 52 years sunday. i opened this place up in '66. i started off as a casino porter. i cleaned the tables and ashtrays and taking out the trash. see, blacks couldn't deal on the strip yet. -really? -no. you weren't permitted to deal cards? yeah, blacks couldn't deal 'em. and when were you permitted to do it? i would say around '71. did they teach you how to do this? caesars palace set up a program, and they sent me to school, and i worked my way to the dealer. lemonis: and once he became a dealer, a who's who of old hollywood showed up at his table.

have you met any fantastic people? -a lot. -any celebrities? yes. sinatra, sammy davis. -they played right here? -they played. harry belafonte, diana ross. joe louis. any dealer good enough for joe louis is good enough for me. -let's do it. -okay. -we're gonna have fun. -okay, let's do it. first, a few practice rounds. you don't need to explain anything. -21, baby. -we'll do it again. okay. okay, that's 10. now, i have a deuce showing. okay. now, you have to assume -- always assume that it's a 10 underneath. -okay. -so what do i have? -you have 12. -okay. that's 18. now you want 20. there you go. -okay. we're doing good. -let me pay you first. to be honest, losing at roulette was a distant memory. you told me you didn't know how to play this game! then i was ready to join a real game with real money.

-i can't beat you, marcus. -this is too easy. biggest bet you've ever seen? biggest bet i've ever seen was $75,000 a hand. and did they come out ahead or behind? they came out ahead. well, i wasn't willing to go quite that far. -come on. -benny dealt me a 20. i stayed. i was just wondering, was you thinking about splitting that? -[ laughs ] -when it first went down, but i remember what you told me. -right. -we don't split 10's. no. there you go. benny dealt himself 9, 12, 14, and finally... i had nomine...ms of hepatitis c. ...caused liver damage. epclusa treats all main types of chronic hep c.

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[ benny laughing ] lemonis: i was playing blackjack with veteran dealer benny figgins and had two jacks on the table -- 20. benny's hand started with a 9, 12, 14, and finally, 19. ahh. blackjack rules meant he had to stay, and i won the hand. i ended up for the night, winning a total of $197. all this is profit. anybody ever give you business advice? yeah. save your money. i took that advice and called it a night. -you're a real gentleman. -thank you, sir. i've been in las vegas nearly two days, and i gotta tell ya, this place has a million ways to take your money. ♪ first, i went to the pool and had lunch in a cabana. 226 bucks. then i found some nice sneakers. 860 bucks. and a new tie. this is what i want. $950. next, i tried the slots.

thanks for giving me 50 cents back. another $99.50 gone. with my head reeling, i saw these giant tvs, part of the casino's sports book. i want to bet on college football. college football. what's your team? the university of miami. i took miami and 3 points on their season opener against lsu. oh, there it is. college football, week one. i was also sure the hurricanes would play for the national championship. 40-to-1. well, that didn't work. down another 600 bucks. in a flash, my pockets were more than $2,700 lighter. proof that businesses here are diversifying. gaming accounted for just 34% of revenues on the strip in 2017. rooms, drinks, and entertainment made up half. food is another huge slice of the pie. with top restaurants from gordon ramsay to giada de laurentiis,

las vegas has become a foodie hot spot. but it's always been a destination for one thing -- the really big buffet. and one of the biggest, bacchanal at caesars palace. coming in at 25,000 square feet with 500 different dishes, i'm about to find out if this place lives up to the hype. it seems busy. -is it always busy? -it's always busy. okay, this isn't your average buffet. oh, my gosh. it's a football field of food. it keeps going? lamb chops, crab legs, paella. holy [bleep]. and the boss of this sauce? executive chef leticia nunez. -hi. how are you? -how are you? -are you chef leticia? -yes, i am. are you the head boss in charge? i am. that's what they tell me. to run an empire this big, you gotta work. she comes in at 5:00 every morning and puts in almost 70 hours a week.

we do two tons of crab legs a day. -two tons? -two tons. that's how many crab legs will be put through this little station right here. so there's none left for america? they're all gone. lemonis: it's not just crab legs. in a year, they'll dish out nearly 3 million pieces of dim sum, 650,000 oysters, and more than a half a million sliders. -do you do all the buying? -yes, i do. -for the whole place? -yes, i do. that's the bulk of my job, financials, the managing of money, and making sure that we don't run out of any single item. what if there's a shortage? oh, then we have a crisis. we will have very upset guests. the next time you're stressing over dinner, keep in mind that chef leticia and her team will serve a million people every year. yeah, one million. ♪ -this is the big leagues. -this is it, yeah. this is the biggest experience in las vegas, is it not?

the biggest buffet? -yes. it is. i was born to do this. this is what i love to do. everything that you can imagine to do in food is happening in vegas. what are your dreams out in vegas? what are your dreams? long-term. i'm living it right now. lemonis: i'm about to meet someone else who's living his dream, and you've got to see it to believe it. so, when i levitate and fly around onstage, part of the audience will float out of their seat. -at least in their mind. -no. literally. ok i'll admit. i didn't keep my place as clean as i would like 'cuz i'm way too busy. who's got the time to chase around down dirt, dust and hair? so now, i use heavy duty swiffer sweeper and dusters. for hard-to-reach places, duster makes it easy to clean. it captures dust in one swipe. ha! gotcha! and sweeper heavy duty cloths lock away twice as much dirt and dust. it gets stuff deep in the grooves other tools can miss. y'know what? my place... is a lot cleaner now. stop cleaning. start swiffering.

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