welcome to on the money. i'm in for becky quick how an american dream ran into roadblocks and blocks and how investors can learn about great ideas. helping new moms get back into the work-force, finding balance and companies that are the right fit. the catch when it comes to your 401(k), why what you see may not be exactly what you get when you retire. and no playing around when it comes to games at this house. it is not your friend's basement on the money starts right now.

we begin with a great idea american entrepreneurs created a new environmentally friendly straw, but between raising the money and getting their invention made, they had a battle to fight as our andrea day found out. "knock it off" is this week's cover story. >> this is final straw, the world's first collapsible totally badass idea. >> a totally badas sbz idea, designed to save the planet. >> if youer ooh going to suck, suck on this. >> reporter: they even pitched the idea on "shark tank. >> not in my wildest dreams could i have dreamt i could have done anything like that. >> the team launched their idea on crowd funding site quick starter. >> we were hoping and praying we would sell enough straws we wouldn't have to make them ourselves. within 48 hours we raised over

$200,000. >> and it didn't take long before backers shelled out nearly $2 million in funding, but as the cash rolled in, backers weren't the only ones taking notice. >> uh-oh, where did it go. >> it went here to factories in china who were ready to rip off her big idea >> it took us about nine months to create the tooling and get the product ready to manufacture. they were able to do it in a matter of weeks. >> she had no crew anything was brewing overseas until she spotted fakes for sale online at major retail sites and phony websites and even ripped off images of her dog. >> we get requests for fake products and people think they bought it on our website. >> on the site alibaba we found plenty of listings for what

looked like it the description looks familiar, totally badass. >> totally badass straw. >> we reached out to a woman listed as a contact for the factory, but she declined to speak to us. the team discovered at least one was not at the address shown o online we tracked down a manager for another business advertising this straw online. he agreed to talk only by phone. he admits the idea for the straw that's being made at his factory came from a crowd funds site online bruce chen is a product designer in china and says even his own work has been ripped off by local factories. >> without a chinese patent, you get copycats. >> it depends on the product,

but if you're coming to kickstarter to raise funding, you probably want to have all of your protection in place before you launch that is very important you know, once you launch, your product is out there in the world. >> we scheduled an interview with alibaba, but the chinese ecommerce canceled hours before and sent us a statement saying in part, protecting the ip of rights holders around the world is critical to our business. we remove any ip infringing listings, period rights holders can enforce their ip rights outside china, u.s. patent rights on our cross border platforms after we contacted the online retailer, alibaba began helping final straw including fake listings >> i know this has taken millions from our bottom line. >> how can they protect their

ip she helps entrepreneurs launch and develop new consumer products her new book is out "how we make stuff now. ts thanks for joining us. >> thanks for having me, sue. >> the inventors of the collapsible straw had their idea copied there are lots of other people going through the same thing so how can inventors avoid that? >> it's pretty tough to avoid copying. what you really have to do is batten down the hatches to be prepared to defend your intellectual property. so the advice from the kickstarter representative was really smart et it's really important to get your patents and trademarks lined up like ducks in a row before you go public with your idea, but the second really important thing to do is think about where you're distributing the product because i think it's a bit misguided to sort of blame the victim, the people who created the product or blame the media or the helpers like

kickstarter. the real reason why this is happening is because of the marketplaces like amazon creating kind of a neon lit super highway to counterfeiters to the american market. >> at the same time, in order to sell a product, you need exposure so do you keep the idea under wraps or do you put it out there on some of those bigger platforms to get that exposure >> i would 100% endorse going out there for whatever exposure a company can get, whether it's for funding or to attract an audience. >> you talked to us about how before you launch, you node to get the patents on the intellectual property put in place, but my sense the ip theft is getting worse is that the case >> it's a world of difference now. exactly what happened with final straw is happening all across every product category where the originators of products are

finding their own brands, their own trademarks, their own photos on packages. their listings are being hijacked the fake products are listed at a lower price, so you buy it and you believe you're getting real product, and exactly what happened to final straw happens to a vast array of companies where you blame the company, and their hard work goes down the drain. >> you've mentioned you've launched more than 3,000 consumer products on the grommet. how do you make your money what's the process >> when we launch a product, we actually sell it we look at the product and launch six these are extreme innovations they're interesting business models we make money by selling them. >> your book is really a gad to help entrepreneurs build their ideas into a growing business. what are some tips that you can give us for those who are thinking of doing that

>> i would say make sure you're addressing a really large target market because it's very difficult to build any business, and it's much better to have a big target, more shots on goal second, i would say name your company after your vision rather than after your first product. and, third, the cost to you to get your product into a distribution center with packaging should be no more than one-fifth of the ultimate retail price. so if you're going to sell something for $100, it should cost you $20 because you need to allow for the margin for retailers to sell your product. >> jules, thank you so much. been a pleasure to have yo-u wih us today. >> thank you, sue. >> amazon says entrepreneurs and innovators are incredibly important to us. we invest heavily in both funds

and company energy to protect the integrity of our stores and to keep bad actors out we work directly with brands to protect their intellectual property rights through programs like brand registry, transparency, and project zero we investigate any claim of counterfeit thoroughly including removing the item, pursuing legal action, or working with law enforcement as appropriate, and our global team is available 24 hours a day, seven days a week. up next, we're on the money from flexible schedules to family-friendly benefits how one mom is helping parnls find jobs that work with their busy schedules janld a bit later, has your retirement savings been climbing? one thing you may not have consider thad will bring that number back to earth janld now a look at how the stockmarket ended the eck woo. week

like many new parents, alison robinson struggled to balance a full-time career and a family, so that's why in 2016, a year after having her own child, robinson launched the mom project. becky recently sat down with the founder and one of her investors to find out how this company helps moms find the right work at the right time. >> the mom project is a job marketplace, and we connect a community of over 100,000 talented women with really rewarding work opportunities with everything from fast-growing startups to fortune ten corporations. >> why a special place just for moms what's unique about moms what's unique about the jobs you want to find.

>> i built it with the mission to billing a better workplace for mothers and the businesses they support perhaps not surprisingly i started it after becoming a mom myself and realizing what an important inflection moment that is in one's life and career. i was on maternity leave and heard over 40% of the american women leave the work force after having children whether it be lack of child care or policies like paid family leave i thought, wow, what an incredible opportunity if we can get more moms working, contributing to our company. >> i understand why alison is doing this, but alexis, why are you doing this a tiny portion goes to fund women. what did you see >> well, it's a huge business opportunity. we have some very clear views about the future of work, and one of those views is especially for professionals there ee going

to be a huge am unlocked with a better marketplace it's supply meeting demand these are talented women and some dads who have high-value skills who just have not been able to easily connect with the firms demanding this kind of contract or project-based work, and she's got the flexibleability. >> is that the key i have to say i'm a mom. it's a little tougher to be there 9:00 to 5:00. >> yeah, absolutely. we see the things moms are looking for the most are sort of the freedom to architect the schedule torque get the work done, but maybe it's picking their kid up from school at 4:00 p.m., blueing back in at night, and having that independent to configure the workday. >> what type of employers are working with you >> everything from established sectors like oil and gas to

emerging startups and technology, at&t to net flex and uber it's great to see the demand for gender-diverse. >> did you enter this along with becoming a father yourself. >> i would be lying if i said i didn't become more aware of this after really taking my own family leave and then becoming a father and with a very similarly career driven wife and then the business man in me also realized the numbers behind it are sore formidable that we are missing out on a talent, that why not get the best of the worlds these are very valuable people who just want to be able to work more flexibly. >> for the people coming on, do the moms pay anything? >> we get nothing. we look at how do we value

beyond the job, so we were excited earlier in the year to launch a partnership with urban sitter where we give homage to women to give them free child credit so we're trying to solve the problem holistically our thanks to mom founder allison robinson and alexis oh lan han. by the way, alexis oh hainian is married to tennis superstar serena williams. up next, you're "on the money. if your 401(k) is building, behalf you count on that money, you may need to do some accounts first. pin ball wizard, listen up you could host the ultimate party and you're invited to check it out your occasional digestive upsets, 24/7 with a strain of bacteria you can't get anywhere else.

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safer browsing, and more. plus it helps to optimize your network's performance. giving you the best coverage from attic to basement. so you can focus on streaming your favorites. not finding a signal. make the best wifi even better,with xfi advantage. simple, easy, awesome. despite recent market swings, 401(k) savers should pretty much be very happy. according to fidel investments, the 401(k) balance soared 406% in the last ten years, but don't get too excited. if you have a traditional account, that money is not all yours. our senior correspondent sharon epperson explains why. that's a shocker why is that? balances have been building and that's all good.

why is that not all my money >> it's a great savings tool we love 401(k)s and the automatic savings and the rebound took the average balances up 8% or 9% we're talking $100,000 for the average 401(k) we get the tax break up front. we're putting it into a regular ira or 401(k). we're getting a lower tax bill as a result. that tax savings does not continue in retirement. >> i don't think most people think about that so can you give us some insight as to what the tax implications might be, what that tax bite might be. >> when you withdraw the money from a 401(k) or ira in retimer, you're taxed at your ordinary income tax rate. if you're at the 24% tax bracket, you're going to have nearly a quarter of that money gone if you take it out early before age 59 1/2, you're going to get

a tax hit. and then you have to consider what will happen for the required distributions when you take a look at what that impact is, let's look at someone who has a combined balance in their ira or 401(k) at $300,000 and a 24% tax bracket. they're only going to get to keep 778%. what you're going to take home is $228,000. >> that nice round $300,000 number, that's quite a shock. >> it depends, you know, when you take out the money, when you take out the required minimum distribution, how much that's going to be. of course, there are a lot of variables, but there are a lot of things people need to think about when they're preparing for actually retirement. that round number may not be the number. >> what should we do >> save more aggressively.

we need to become more and more conservative you could be retired for a very long time, so you want to make sure you're continuing to save aggressively as in putting as much money away as you can and also invest that money more aggressively than you might think because you're going to need that money to grow and need ta growth over time. you want to make sure you're looking at different types of tax implications for your retirement money so if your company offered a roth 401(k) or rockth i.r.a. whr you're able to put in that money after tax and therefore when you take it out, you're not paying taxes on that, that's something to consider. >> sharon epperson, as always thank you so much. >> my pleasure. up next on "on the money," whether you like lounging by the pool or practicing your golf swing, this house has it all and then some, and we're going to take you on a tour te from burt'. it fights cavities and freshens breath.

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waterfront views may be worth millions of dollars, but that's not all one florida home has to offer underneath the unassuming roof in delray beach is one room that cost more than $3 million to build, and our robert frank takes us on a tour >> reporter: this massive 12,500-square-foot florida estate is the home of

hewlett-packard enterprise ceo antonio neary. according to public records, the tech executive purchased property back in 2018. before he bought the place, we got a vip tour with a broker what's more impressive than the 125,000-gallon pool and waterfall in the backyard is just beyond the four bedrooms and five bathrooms past the kitchen and behind these doors welcome to the state-of-the-art game room it's 6,000 square feet and cost $3 million to build. >> reporter: you heard her 6,000 square feet, almost half of this mega residence is a giant gaming wing. >> the first area, you have your video game arcade. there are pinball machines, air hockey table, and racing games there's also a racquetball court and high-tech simulator.

there's even a two-lane bowling alley with your own wall full of bowling shoes. i'm going to stay in my lobatons there's a movie theater with popcorn with a wide screen and a karaoke room. >> reporter: it was originally listed at $.3 million. he got it for nearly $7.5 million. this property is in the prestigious stone creek ranch community. it's part of palm beach county homes range from $5 million to $19 million. you've got a lot of neighbors there, jerry smith of aetna. ron williams lives there this is a private community. >> tell me more about delray beach. obviously palm beach, they're a hot market what about delray beach. >> south florida is great for people who want to avoid income

taxes. miami has gotten very crowded. palm beach is an older community and very expensive delray is much younger and hipper for companies moving to west palm beach for their companies and then they want to move their families and live in del ray. it's really a strong market for executives and their families. nice quiet part of southern florida. >> excellent thank you so much, robert. >> thank you. >> that's the show for today. i em sue herera. thanks for joining us. becky will be back next week sheel have a story of an entire town who picked up and moved why they did it and who paid keep it right here we're "on the money. have a great week, and we'll se you next weekend

hello and happy expiration friday ads they get ready, here's what's coming up on the big show. >> well, actually pretty nice saturday we're going to go home depot when you see why the tread master is pressing sell, you might just too plus, uber is racing back to its ipo price, and options are officially trading on the stock. mike khouw will explain how to get in