by spdr calls instead. >> carter werth. >> transports dodgy, short iyt. >> dan. >> i cat i put calendars into the next couple weeks. >> ongss action see you next week at 5:30 p.m. eastern. in the meantime "mad money" starts right now in the meantime, "mad money" starts right now my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it "mad money" starts now >> hey, i'm cramer welcome to "mad money. welcome to cramerica other people want to make friends, i'm just trying to make you some money my job is not just to entertain, but to educate, entertain, and to context call me, 1-800-cnbc, tweet me @jimcramer. we really needed that good but not great nonfarm payroll number we got today everything from the trade wars

to the inability to get a nafta replacement deal done with mexico and canada, to the federal reserve's lack of sensitivity to the strong dollar put it all together and the industrial economy just can't catch a break. and that's why the market exploded higher on that robust employment figure. dow gaining 373 points, s&p soaring 1.2% nasdaq surging 1.40% it didn't hurt that we were oversold look, i know the unemployment rate is down to 3.5% lowest in nearly 50 years. but it has to do with the makeup of the economy the manufacturing side of the ledger is not just doing that well the weakness in manufacturing hiring gives fed chief jay powell all the ammo he needs to justify cutting the federal funds rate that may make it more in sync with the traditional curve of low short rates to higher long ones normally, you wouldn't expect the fed to hit the accelerator with the jobless rate this low, but wages are still stagnant and

there's no inflation to speak of basically, if powell is asking himself, why not cut rates, well, the answer is, there's no reason not to. a rate cut could deliver some much-needed help to the ailing auto industry, because car loans are priced off of short-term rates, but also result in a weaker dollar, giving our manufacturers a big boost against their foreign competitors. again, why should the fed cut? because right now, the ten-year treasury is at 5.52. federal funds rate, the overnight rate is at 2 that's nuts. powell should be taking his cue from longer-term interest rates here that's what he should be doing, but he seems a bit oblivious this to obvious signal, as do most of the commentators that come on cnn who say that he's wrong and i'm wrong and i agree with the president maybe if we weren't in this trade war with china, the fed wouldn't need to cut, but that's not the world we live in i think the president is right when he says the fed funds rate is too high for no reason. they should do the same thing right now to get out of the head of potential slowdown.

with the same alacrity they had. we know the tariffs have hurt the chinese economy, but we don't know how much. the communist party of china doesn't necessarily give you a full report. they do put out numbers, though, and on monday, we'll see the pmi reading. this is an important gauge of manufacturing. when our pmi disciplined earlier this week, it crushed our averages it doesn't know how much they filled with their own figures and, meaning it's a good way to detect some trends, even if the absolute numbers become dubious. i'm betting the chinese pmi will be as bad as the communist party lets it be, which will probably not be so good this is extra important, because it sets the stage for the trade talks on thursday, okay? part of today's rally can be traced back to larry kudlow on another network. he's the president's chief economic adviser, who said that there might be some good things coming out of these negotiations he just said it, like that

the market exploded. now, personally, after doing our homework, i'm a little more circumspect. sure, the chinese might buy some commodities from us. a show of good faith but the president's over that. he wants real structural change. no more intellectual property theft. no more forced joint ventures. no more fentanyl flooding into this country illegally and those aren't just the -- those are table stakes before anything gets going here i simply don't believe these substantiative issues will be solved china would rather suffer the tariffs than fundamentally restructure the economy. so come october 15th, i expect the u.s. will go ahead with its plan to raise tariffs on $250 billion for the chinese goods from 25 to 30% and frankly, if today's rally, i'm not so sure the market is ready for the next round of hikes. i think it's going to surprise to the negative. beyond china, we have some important earnings next week domino's and levi's report on tuesday. these stocks have been suffering, right now, i think they've actually priced in disappointment, although they bounced back a

little bit recently. and i wish they hadn't, before they went to the quarter to report i think domino's has been hurt by all of those third-party online delivery services and the ceo said the same thing on our show and they can afford to lose fortunes building their businesses, because they're playing with venture capital money. they don't report yet. the best thing domino's had going for it versus the competition was its fantastic delivery network that's no longer much of an advantage. however, yesterday, wedbush, a totally prescient report, said that much of the negativity is already baked into this stock. skp they also called into question whether doordash can afford losing money at the pace that they're losing it. will this be the quarter where domino's delivers? let's hear what they have to say. i would love to be able to say that, you know what, it's over, but i know that it's not i own a restaurant and a bar and i know it's not. but this stock has gotten cheaper. as for levi's, the apparel business hat gotten rough, especially jeans

again, the worst might be baked in i don't think there's much downside to levi's, but i have no idea what might drive it higher, if the department stores that carry the merchandise are still struggling and we know they are not much happens on wednesday. it's the solemn jewish holiday of yom kippur, although usually it's a day where analysts like to go light on everything market moving, companies don't report we do get application numbers. and these have been real standouts of late. and they've moved the whole housing sector up, led by lennar mortgage rates make housing rates enfuego. if you're a frequent flyer, it's hard to believe that the airlines aren't in great shape nearly every flight is extremely full, but the industry has some competitive root structure these days and competition has been the bain for the airlines. once they start competing, competition comes down the transports in general have been an outrageously bad place to be. i don't expect delta's quarter to change anyone's mind. hormel holds an analyst meeting

on thursday. this re-energized food company has done an amazing job of reinventing itself with the acquisition of skippy's, applegate farms, and justin's. it's been a long time since hormel was just spam i think you can buy it ahead of the meeting. i love a pullback, but this feels a lot like mccormack finally on friday, wendy's has an incredibly important analyst meeting. i think they'll be able to explain why they're entering the ultra-competitive cutthroat breakfast business, something that was greeted with surprisingly negative trading. wow, its stock got hammered. i bet the meeting moves the needle back. i would be a buyer of wendy's ahead of the analyst meeting bottom line, i know earnings season has kicked off already, but we're still in the slow dribble phase, as you can tell the weak after next will be insane better batten down the hatches and get ready for companies to adjust their numbers going into a new round of tariffs that, because of hopium they're most likely unprepared for. andrew in michigan

andrew >> caller: hey, jim, what's going on thanks for taking my call. >> well, you know, i'm just focused on trying to figure out what's going on with the trade talks. how are you? >> caller: i'm good. i'm good hey, so, got a quick question for you. bought some lamb research about a year ago and it's been on fire up about 85% just wondering what your thoughts are on selling or -- >> all right, well, our charitable trust owns a big slug of it, why, because when tim archer came in there, he exercised a tremendous amount of discipline, but bought a huge amount of stock back, and the cycle is back, the equipment spin cycle, and that means lam goes higher still. it's inexpensive, too. it's got a 2% yield. bill in illinois bill >> caller: hey, jim. i'm a first-time caller from the suburbs of chicago >> okay, love chicago. >> caller: i want to know how to trade altria over the next four weeks and through their third quarter earnings release i expect earnings to be in line, however, not sure if they'll

take an impairment charge for their $12.8 billion investment in juul now or wait until their auditors push it until later this year. the stock has lost $15 billion since the start of the year and also the stock's lost $62 billion in market cap. it's doomed! >> well, why would you want to own it what's the catalyst here are people going to start smoking again? i mean wing that what they did with juul -- remember, i would rather have my kids drool than juul what my kids did with juul was not right. and i'm trying to be diplomatic about it no, i don't want to be diplomatic they tried to hook a whole new generation on tobacco. and i don't have a reason i want to own the stock i've got real growth stocks that don't kill anybody i think that's a better theory on why you should invest and am i angry about what happened with juul i watched carl quintanilla's documentary and you bet i am and i haven't started seething ever since then. fda, you let us down, by the way. facet up and get ready for companies to have to adjust to

numbers lower if these talks don't work and i don't think they will. on "mad money" tonight, from cleaning to cooking and everything in between, clorox has its hands on some of the world's biggest brands, but does it still have the growth to wipe up on wall street? or could it become a stain on your portfolio i'm behind the company after its analysts, and can stitchfix still dress to impress, despite its drop following earnings? i'm sitting down with the ceo to see how to get this stock reignited! and the reits have been roaring. is it time to circle the wagons around the investment space? i'll give you my take. so stay with cramer! >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter have a question? tweet cramer #madtweets. send jim an email to madmoney@cnbc.com, or give us a call at 1-800-743-cnbc miss something head to madmoney.cnbc.com.

over the summer, we had a big rotation with money fleeing from the high-flying growth

stocks, millions of neglected staple names, especially the expensive packaged goods plays, but there was one stock that got left behind. that stock was clorox. after lagging for most of the year, clorox has spent the last few months rolling over, rolling over to the point where the serial outperformer is now in the red for the year i'm not used to seeing that, are you? you know i've been a big believer in this company i think it's got a great house of brands, terrific management it's led by ceo ben adore, been on the show many times so when clorox held its analyst meeting earlier this year, i hoped they tell a better story, something that would give people a reason to buy the stock again. long story short, that's not what happened. the analyst meeting wasn't a positive catalyst at all it was a negative one. clorox cut their sales and earnings forecast for the current fiscal year. i think the stock would have gotten hit a lot harder if it hadn't already pulled back hard going into the event but it still slipped two bucks on wednesday before falling another $3 wednesday, after the analysts who follow this thing cut their estimates en masse but today the stock cut fire,

erasing yesterday's decline and then some. and you know what? i think it's not done going higher in spite of that unexpectedly down bate analyst day, i think this is the time to start buying clorox, although i wouldn't buy it all at once why should you even consider buying the stock of a company that just guided down. to me, that bearish update feels like a kitchen sink event, a cleansing moment where management resets expectations by getting all the potential negatives out in front of you. if this market stays volatile, clorox could be exactly the kind of stock that works. first, let's go over these negatives, because they're in control right now, and because there's actually good reasons why the stock has been a stinker. the last couple of quarters were less than stellar. in may, clorox reported a slight top and bottom-line miss and modestly cut their full-year forecast, blaming promotional activity in wipes along with weakness in bags and wipes a lot of competition in this market at the beginning of august, they gave you a messy quarter with genuinely disappointing guidance, including lower than

expected forecast for organic revenue growth in earnings per share. once again, they struggled in certain categories, and this time management suggested that the second half of 2019 would continue to be rough while clorox told you they believe in their strategy, investing in their brands, they also told you not to expect any pickup in sales, until next year which brings us to wednesday, when the analyst meeting rolled around and clorox threw this kitchen sink at you. wiped, i hope, by some of these great products the company meaningful cut their forecast for the forecast year but other than flat to 2% sales growth, they're talking about a low single digit decline to up 1% that's really not great. although, none of that weakness is organic they left the organic growth forecast unchanged, and that's what people really looked at on this business. clorox lowered its gross margin guidance, and they say it's going to be down slightly and took their earnings forecast the old midpoint was 640, now

it's 6:15, down appreciably. so how the heck can i look at this and tell you it's time to buy the stock? have i lost my mind here no, i think i've just done homework first of all, you need to understand that clorox has now reset expectations i think the numbers are now low enough that they can be beaten maybe it's even classic u-pod, overpromise and under deliver. we've seen this promise before in january, mccormack cut its forecast, stock got trounced, and it turned out to be a fabulous buying opportunity. since then, mccormack raised its guidance twice apple did the same thing remember when they issued that q2 guidance at the beginning of the year that stock has gone from 142 to 225. one of the best performers out there. i think clorox has an opportunity to do the exact same thing, but that's not all. we got good news from the analyst day that i don't think anyone noticed because everyone was laser focused on the labor cuts the company rolled out a new long-term strategy with new forecast

25 to 50 basis points of operating margin expansion and copious free cash flow generation the issue here is that most analysts just don't believe clorox can do it they don't think they can hit the targets. they're really doubting, but i like the sound of the new plan they want to invest heavily in their brands and innovation, to differentiate their products from that private label competition. that makes sense to me if clorox can deliver on these goals, the stock deserves to go much higher. that strategy makes a lot of sense to me, even if clorox doesn't seem to be seeing a lot of benefit from it at the moment more importantly, doar seems to have a very good handle on what's going wrong in the company's most troubled categories, like glad bags the problem, clorox raised prices last year most of the competitors left the prices unchanged in response, retailers have been punishing clorox by giving them fewer points of distribution that's the problem and doar says he's working with those retailers to get that distribution back. i think he's going to succeed at that and the company also mentioned

that they're rolling out a line of burt's bees personal care i really, really like this where's my burt's bees stuff i of course don't have any burt's bees stuff. that's my bad. the burt's bee -- actually, i have some in my bag. not this kind, though. it's going to be infused with cbd. and i think it will be a big hit, because it will be the first truly national trusted brand to offer balms and salves who doesn't know burt's bees after all the money clorox put behind it? finally, it's worth putting out that clorox has been through this before. in 2016, the stock got hammered based on worries that the environment was too promotional and the private label competition too fierce the stock bottomed at 110 on november 10th of 2016. five months later, it was 138. we saw the same darn thing in the beginning of last year, too. the stock plunged at 113 in april of 2018, everyone fretted clorox was a broken stock, boom, 167. bottom line, when i see this

kind of pullback in clorox, i don't think "sell," i think "buy." although there might be more downside before it bottoms but ben doar is an excellent ceo which is why i'm willing to stick my neck out and recommend putting a small position of -- putting some clorox in your portfolio and then i think, you know what, buy more if it pulls back, because look what's coming cannabis under burt's bee's name you tell me that won't be bomb -- ha-ha b-a-l-m, b-o-m-b let's go to dan in illinois. dan! >> boo-yah, wizard of wall street first time from the corn fields of illinois. >> thank you >> caller: hey, i'm in the house of pain with ali's bargain outlet can you give me a reason not to have my own closeout sale on olli's

>> i'll have to tell you to stick with ollie's it really did bomb it did not deliver the right number remember, i like either off price or online. i think ollie's can come back. charitable trust, though, likes burlington much more and what we really like is the fact that we found some burt's bees and it's the bomb balm i always say better late than never, frankly looking for a beauty and the bleach look no further than clorox. kids at home, do not drink this! i think you're getting a buying opportunity here much more "mad money." with ten-year treasuries slumping, you might be wondering if it's time to invest in reits. and stocks started with today's job reports, but i'm offering up a list of plays that could be too cheap to ignore even after the roar and all your calls rapid fire in tonight's edition of the "lightning round." so stay with cramer! i wanna keep doing what i love,

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what in the world is going on over at stitchfix the online styling service, it's like having a personal shopper who sends you clothes and accessories you might like on a regular basis. when stitch fix reported on tuesday night, things actually looked grim. not to me. i read it, i thought i liked it, but the quarter was solid, the company told us they planned to invest heavily in the business,

which would cause an earnings hit, so the stock tumbled 10% on wednesday. but stitch fix started rebounding and rebounding like crazy. yesterday it rallied 4.1%. the darned thing actually had an up week. what happened? i think investors reassessed the quarter and recognized that the bears analysts had the mentality of mayflies. people may have freaked out, but that's exactly what you want from a growth stock. i like the new direct buy functionality, that lets them directly items from the company's website. they're not spending more out of desperation and saturation, they're doing it to build long-term relationships with their clients, maybe even around the globe. could this be worth buying here? let's take a closer look at katrina lake she's the founder and ceo of stitch fix learn more about the quarter and where the company is headed. miss lake, welcome to "mad money" >> have a seat >> thanks for having me. >> so you are at the crossroads, i think. there are people who seem to want you after a really good run to start reaping, harvesting,

and then there's you and you want to take over the world. i prefer people who want to take over the world, or i guess what we call a significant revenue growth in scale. how about this dichotomy of what people want you to do and what you want to do >> yeah, i think, i mean, we have the benefit of being profitable we've been profitable for five years. and so we are -- you know, both a growth stock we've been growing 26% year over year the last two years consecutively. last year, if you take out the 53rd week, it's 26%. and at the same time, we're profitable so we have the luxury of being able to make these decisions of do we want to re-invest in the business and last year we re-invested by opening up in the uk, opening up kids, all while still being profitable and driving growth. and this year we see a lot of opportunities to invest in our digital product, to invest in data science, to continue to kind of plant those foundational elements to drive more growth in the future >> talk about the digital science plus the personal touch, and you have a combination of both take it from someone like me who may not know exactly what to wear, my stepdaughter goes to a

new company and wants to know what to wear i can't help her you can. >> that's the glory of being able to have this recommendation and stylist interface that we have today, our clients can sign up, leapt us know a little bit about themselves, what they're looking for, if they start a new job, and we will have a stylist who has these amazing tools and algorithms that are really predictive around what people are going to like and what people aren't going to like, that then we can ship a box to your daughter, that she can try on at home and buy what she wants, send back what she doesn't want and what we talked about in this last earnings, which is really exciting, is that we're starting to think about how we can make that personalization and make those recommendations something that actually consumers can engage with directly >> now, how did you come up with this idea? candidly, as an older person, i said, oh, i go to the department store and buy clothes. you seem to recognize the zeitgeist, that's notwhat people want anymore. >> i think people want to be able to shop in a way that's totally personal to them and reflects them as an individual and there have been decades of retail where we're looking at brands that are saying, this is

the "it" thing and everyone must buy this, and people want to be figuring out what their own personal style is and recognized for who they are so this is a service that really listens to that, and also helps to be able to understand what might work well based on what we know about others. and so, you know, i think this is a model that both is the convenience of ecommerce, but has that personal touch of what you talk about in an department store of somebody who could get to know you and somebody who could make recommendations directly to you. and we really marry the best of both worlds there. >> now, you did have to deal with china tariffs you were very abject that this could have a material impact on your bottom line yeah i think the tariffs that we've had to date don't impact us. the ones that are being contemplated now potentially could. but, you know, i think there's a few things, like one, we've been focused, actually even before this whole tariff thing came up, we've been focused on diversifying away from china and we have partners in other countries, we have other countries of origin. and secondly, you know, we're a partner of choice for our vendors. like our brands, like, i'm

wearing rebecca minkoff or vince and these are brands that are really excited to work with us and we're delivering growth for them our perspective is we'll see the brands take up some of that -- take up some of that cost and currency definitely helps them a little bit and then, the algorithmic component of our business is also helpful because there might be product categories where, you know, there might be less price elasticity than others if we're forced to make that choice >> now, you got a chance to mee some of our staff and they were telling me before you come in, a lot of rent the runway people, and rent the runway is kind of shut down now because of demand, a high-quality problem you must also periodically have this same issue, because there is a growth level that you are having that is really kind of shocking, still, after all the years you've been in business. >> yeah, it's a high-growth business it's a highly operational business i mean, we have stylists that are styling fixes, we have distribution centers across the country, we carry our inventory. and so, you know, there's a heavy operational component of

it our coo and president was the coo of walmart.com before he joined us >> so cool >> he's been with me for seven years now. and so we're really lucky to have kind of built some world-class infrastructure in that way but it's definitely something, as a growth company, that we're always managing, of like, how do we manage our marketing and our client acquisition and also our inventory and our growth, so they're really moving in lockstep, so they can be delivering great client experiences. and also recognizing the operational complexity of our model. >> okay, can you talk to me about the ipo process? we have a lot of junk that's come up, frankly a lot of companies -- and we're going to have growth at scale, but they're not profitable and they have no plans to be profitable, like the wework deal that was scrapped. just talk about your process, your thought process about the ipo s and where you think we ae in this kind of weird time, frankly? >> yeah, i didn't have the privilege of bueing unprofitabl for as many years and as

unprofitable as some of these companies have in some ways, i'm envious, it was really hard for to us get profitable and we built a $1 billion business in less than $20 million in capital is what we used to build that so we know what it's like to really make every single dollar count. and i think, you know, what we're seeing here is that we're seeing people are starting to act a little more rationale in the market and i like that because we've been profitable for five years we look at everything from an roi focus. so i think that sentiment that we're seeing in the market, i see as probably positive for our model. >> i totally agree one of the things we've talked about before, the concept of the clothes landfill you're the anecdotidote to that aren't you >> we really think so. we want to promote sustainability and equality in our business so we can talk about it on both of those dimensions. but a couple of things on the challenges with apparel, one, we are not fast fashion we never have been fast fashion. like, the vast majority -- >> how do you turn out to not be fast fashion >> five years ago, people used

to ask us, what are our response to fast fashion? and now it's really firm ground to stand on. what we sell are jeans you're going to well over and over, blazers that are going to be your go-to things. these are not disposable clothes. and our business model, we use data to get the right product, get it to the right client, and in and of itself, we turn our inventory over six times a year, have delivered better gross margins, lower clearance all of that means our whole business model is focused on how can we buy less things, get them to the right people, and make the clothes meaningful things that we love every day in our lives and not things that will end up in the trash. >> now, you are the youngest female founder of an ipo you are a very important role model to everyone out there. you know i feel that way from the first time we met. zeitgeist, what it means >> i'm really proud of it. i think i used to shy away from the label of a woman >> no. and i didn't want to pin you down >> but honestly, now i really embrace it

because i recognize how important it is and like i get messages on instagram, i get people coming up to me and i just -- it means so much to me that i can help open up possibilities for others and, you know, when i was growing up, i had no idea i wanted to be a ceo or a tech ceo? and why would i have thought that, because there weren't examples of that around me now i'm really proud of that and i wear it as a proud badge now so i appreciate you recognizing that, too. >> well, you deserve all the accolades. you've got a great company >> thank you very much thank you for having me. >> that's katrina lake, founder and ceo of stitch fix. put back on my "mad money" hat, get it under $20 is a pretty good deal. "mad money" is back after the break. the biggest challenge of...

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wherever interest rates plummet, as they have, investors fall in love with high-yielding dividend stocks all over again so you'd expect the real estate investment trust to catch fire here, with the benchmark ten-year treasury supporting a pit full 1.25% yield the reits tend to pay spectacular dividends, and these dividends look a lot more attractive when the bond market is giving you next to nothing. sure enough, when you look at the 31 reits in the s&p 500 as of late night, get this, they're

up almost 23% for the year on average. that is some phenomenal return 23%! but, and this is a very big but, the reit space is not going up in unison. not all real estate investment trusts are crated equal. something like equinox is up 63% for the year, while the mall-based is down 32% still, most reits have done pretty well. 25 to 30 are up double digits, while four are roughly flat, lagging the market substantially, and two are down. even though, by the way, simon property group is incredibly well run it doesn't matter. it's the milieu. so tonight i want to show you what's working in this space and what isn't, because some of these spaces are worth owning, as long as you understand the secular themes that are taking control of this group and they're not just based on declining rates. that's the real strength let's take them sub-sector by sub-sector, starting with the health care reits.

here i'm talking about welltower, hcp, and ventas on average, the health care reits are up an astonishing 29%. this is the third best-performing card shows you how good they are, 29% and they're in third these three stocks are all riding the same powerful secular trend. it's an aging population we're approaching to point where older baby boomers are starting to move into senior living facilities, something welltower, hcp, and ventas are happy to supply welltower is the best perform and hcp is only a couple of percent behind them, but if i had to pick just one health care reit, i would go with ventas, which owns medical office buildings, hospitals, and research labs. why, because i think ventas' ceo deb ka taffaro is one of the best in the business it trades at a reasonable 19 times funds from operations per share, that's the metric that people use, and i'll tell you what i really -- one of the things i really like about it is it's a big cap stock and that means institution money can still pour into it next, how about the lodging

reits. now, there's only one of them in the s&p 500, it's called host hotels and resorts, but emblem attic of the group it's down very slightly for the year makes sense. the whole lodging industry is being disrupted right now by airbnb and its imitators, vrbo, in short the secular theme here is going against the traditional hotel business so you probably don't want to buy a reit that owns hotels. there's no real spur all right, now, you got better options like, say, the industrial reits oh, wow, these are incredible. there are only two of them in the s&p. prologis and duke realty, but they have been tremendous performers, prologis leading the way. prologis is a name we've mentioned many, many times it owns logistics and fulfillment center facilities. last year, prologis made a major acquisition, another stock that we liked very much and it's really paid off this one is up more than 45% year-to-date

you see the warehouses along the interest rates, all over the country. what a great business. how about duke well, we're less familiar with this one, candidedly, but it ow state of the art bulk warehouses, similar to prologis. they've run so much their dividends have created some pretty paltry yields, average of 2.5% how about the office reits this group interesting, because there are clear haves and have-nots. while the office reits are up an average of 13%, there's a pretty wide range alexandria real estate is up 13%. vornado only up 2. it's a secular theme the have notes are the traditional commercial real estate owners. we build way too much office space in many major cities, in a point at time when technology has made it easier than ever for people to work from home that's one reason that the wework deal imploded

and it doesn't help that wework stopped signing new leases in a desperate effort to cut cost not clear how it will happen, but you keep hearing it over and over it's a more focused company than properties with just boston, new york, washington, d.c., san francisco, and los angeles while all the stocks held up fine, not here, please so what's this alexandria real estate doing differently we've had them on? they're specialized. they own office space for universities commercial research facilities and life science centers, like the beautiful complex just off the fdr highway in new york. that's why they pulled away from the pack although like the other big winners, you're getting a little bit less here, 2.6% yield. now, you've got the residential re reits. up an average of 28% it makes sense these companies are capitalizing on the relative poverty of millennials who can't afford to buy their own homes. even home builders like taylor morrison are getting into the build-to-rent space. there are a bunch of these residential reits and i would

always go with the one i keep coming back to, afterlon bay, which focuses on a handful of major metropolitan areas with extremely tight job markets, high wages, and impossibly expensive real estate. think new york, brooklyn and then the retail reits, some big winners like kimco and realty income as well as some big losers like simon and macerich the losers own shopping malls and we know that the malls die every time you see another retail bankruptcy, like that forever 21, these stocks get rocked forever 21 happens to be simon's seventh largest client how did kimco manage to rally 39% for the year they're not mall reits, they're shopping center reits. people used to bet against kimco all the time on this the difference being that shopping centers are mostly mixed use spaces in big population centers, a lot of them strip malls people like that easy to get in, get out. finally, you've got a bunch of weird, specialized reits if data center names have caught fire

this year. equinox up 63% digital realty up 27%. the the cell tower reits, wow. here's american tower, crown castle we've had american castle on a lot. sbac on, too they have a lot more upside, by the way. 5g approaches. we need more more and more bandwid bandwidth. extra space and public storage that's where retired baby boomers put their stuff when they retire and downsize bottom line, the real estate investment trusts have been roaring. and if you're looking for income, you could do a lot worse than owning some of these. however, you've got to be careful to avoid the pitfalls, because some of these names are total houses of pain as for the biggest winners, they're trading more like growth stocks than reits, which, by the way is fine by me. "mad money" is back after the break.

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gives you the power to see every corner of your growing business. from using feedback to innovate... to introducing products faster... to managing website inventory... and network bandwidth. giving you a nice big edge over your competition. that's the power of edge-to-edge intelligence. it is time, it's time for the "lightning round" on cramer's "mad money. when you hear that sound, then the lightning round is over. are you ready, skee-daddy for the "lightning round." let's start with ian in

virginia ian! >> hey, cramer, thanks for having me today. i appreciate it. i just wanted to know how you think nike will perform through this market volatility, considering it's so close to all-time highs how o should i buy right now >> they had one of the best quarters i've seen and congratulations to mark parker who will not come on this show and it's going to really break my heart robin in florida, robin! >> caller: hi, jim thank you for taking my call >> you're welcome. >> i have been researching stocks that have high-growth potential and have undervalued to roll over from my traditional ira in hopes of beefing up my small roth >> all right >> three weeks ago, i bought hmi. i hope i'm not crazy >> no, hmi, a device company there's only one device company in the whole wide world that's worth owning, and that is apple. apple is a better buy.

how about steve in jersey. steve! boo-yah, jim, how are you? >> i am good, steve, how about you? >> good, good. i'm calling about a company that sold 54,000 billion parts in fiscal year 2019, just signed agreements and guaranteed to purchase 33% of the capacity the company is only trading at six times earnings and just started a dividend last year the company is condemnette out of ft. lauderdale. >> kimmitt is undervalued. i think it's a buy, buy, buy, buy, buy, buy. reilly in colorado reilly >> caller: jim, thanks for taking my call >> my pleasure >> so my question is, hanes brands with their oppositions of the fast-growing champion brand and their plans to expand those

into china >> i have not liked the textile business i am not going to go there i know it's got a good yield i know it's a good company, but i need growth. let's go to david in texas david! >> hey, jim, boo-yah from texas! happy friday there >> thank you, buddy, what's going on >> had a quick question, man i picked up a few shares three weeks ago and i was wondering, thinking about holding the long position and adding during the dips >> okay, nphase is a lot of companies that people are betting it's short, that it can't last i say it's incredibly speculative, but if people want to buy solar, i'm not going to discourage that. and this is this conclusion of the "lightning round"! >> announcer: the "lightning round" is sponsored by td ameritrade

let's go to daniel in pennsylvania daniel [ crickets chirping daniel >> caller: yes >> rock, chalk, j-hawk, jim. >> love the j-hawks. always been a j-hawk fan you killed it. i'm digging into the brokered -- can we do the week what was? okay "mad money" is --. "60 minutes" is back after the break. >> colonel mustard in the library with the knife the "lightning round"! stay with cramer turn on my tv and boom, it's got all my favorite shows right there. i wish my trading platform worked like that. well have you tried thinkorswim? this is totally customizable, so you focus only on what you want.

okay, it's got screeners and watchlists. and you can even see how your predictions might affect the value of the stocks you're interested in. now this is what i'm talking about. yeah, it'll free up more time for your... uh, true crime shows? british baking competitions. hm. didn't peg you for a crumpet guy. focus on what matters to you with thinkorswim. ♪ that's it. i'm calling kohler about their walk-in bath. nah. not gonna happen. my name is ken. how may i help you? hi, i'm calling about kohler's walk-in bath. excellent! happy to help.

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cheap. >> buy buy buy >> or expensive. >> sell, sell, sell. >> in this market, that's what you need to ask yourself when you're looking at a stock with an incredibly low price-t price-to-earnings multiple that's why so many feel the feed to tell you how expensive this market is. they're looking at stocks like coca-cola, clorox, or they go even bigger and say, cramer finally faved okta, service now,

ring central zendesk to some that come to mind sflaninstantly. i'm not saying those stocks are cheap, but right now you can find a tremendous number of household names that aren't expensive at all in fact, they're total bargains as long as we don't have a recession, and then all bets are off for some of these. first, the automakers. ford sells for six time's next year's earnings. gm, five that's so whacheap, it's frightening. that tells you that investors believe we're headed for a recession. we get a recession, the earnings will fall apart. and these stocks will turn out to be a lot more expensive than they currently look. in ford's case, also, it's dividend bountiful 6.8% would presume to be cut that high yield is another warning sign, telling you something's got to give. if there's no recession, ford and gm could easily be great buys here. are they cheap or expensive? too hard to tell, at least for now. they could be the ultimate value traps. another example is micron.

the commodity chip maker i've said over and over again that micron is the key to this tech market. because it reported a really good quarter, but gave disappointing guidance for the next quarter, al bit not for the full year. the company has a gigantic buyback, which kicked in right now micron is trading at just seven times next year's earnings estimates just like ford and gm, that means wall street believes the estimates are too high the smart money says the earnings will collapse in 2020 i'm not so sure. i think you can start building a position here every time it goes below 40, 41, but the stock might pull back even to the high 30s and then you've just got to bile more. what else? how about this, goldman sachs and wells fargo are at 8 and 11 times next year's earnings, respectfully now, that's incredible goldman is the premiere investment bank, at least if you're trying to get a job in investment banking it's also the bank behind the apple card, even if apple in its advertising says there's no bank behind the card. technically, they're right in reality, i think it's a

multi-million-dollar business for goldman. maybe worth as much as high-single dollar billions. eight times earnings is an ultimately low multiple. you can follow along while i do, by subscribing to the action alerts club. now it's anything but. but they just got a new ceo, charlie scharf, late of visa and bank of new york, who's known for his love of technology, discipline, and expense control. if you ask me, those are the three things wells has been the worst at i think both of these cheap bank stocks could be huge by the end of the year. yes, i think they're going to go higher, certainly into next year finally, there's the retailers kohl's elsells for nine times earnings macy's sells for five times earnings both strocks are trading like we're going into a recession, if not in the case of macy's, a retail brick and mortar depression i think the market is judging all of these stocks way too harshly. those are right if the economy

is about to fall off a cliff, but very wrong if business is just going to be okay. it's dealer's choice, people you're the dealer. stick with cramer.

trade talks next week, don't be as excited. the hype should not be bought into i don't know how well they'll go i like to say, there's always a bull market somewhere. i promise to try to find it just for you right here on "mad money. i'm jim cramer and i will see you monday >> the red flag that makes me drop a stock immediately is -- >> it's everything you need, right when you need it the new madmoney.cnbc.com. ght, ,

the branding guru behind some of the world's most successful consumer products joins the tank. robert knows technology to build stuff. i know how to build brands. together, it's a dynamic duo. always be closing! i love that! -did you see that? -wow! -that's cool. -this is the solution. kyle, that is the winner! barbara's right. your packaging's horrible! i know that. what do you want, mark? what do you want? got to be kidding me. ♪ narrator: first into the tank is a redesign of a common party accessory. ♪