good morning it is 8:00 a.m. at tesla headquarters in palo alto, 11:00 a.m. on wall street. "squawk alley" is live >> oh, my god. well, maybe that was a little too hard ♪ ♪

good friday morning. welcome to "squawk alley." i am carl quintanilla with morgan brennan and jon fortt at post nine of the new york stock exchange busy market day. we're going to start with tesla obviously, elon musk's reveal of the company's new cyber truck. phil lebeau has more about the window shatter heard around the world, phil. >> and a lot of people are watching that, carl. can't say the unveils from tesla are boring they showed the cyber truck last night, the design had people saying whoa, what is that. when you look at this truck, it starts at 39,900 when delivery starts in late 2021, early 2022 range of 250 and 500 miles right now, analysts are underwe underwell whunde underwhelmed the appearance was met with

criticism. colin rush says we anticipate the majority of consumers will not be inspired by a vehicle so different from current norms as for the armor glass windows and failure, here's what elon musk had to say. >> we threw wrenches, literally threw the kitchen sink at the glass and it didn't break. weird reason it broke now, i don't know why >> not the first time a live reveal of a new vehicle hasn't gone as planned. as you look at shares of tesla, keep in mind this is a truck they say will go into production late 2021, and they expect they'll have deliveries then or early 2022 that's when we get a slew of electric pickups, or at least that's the plan from the big three and from startup companies. guys >> phil, thanks for that we're sticking with tesla and elon musk and bring in mike isaac from "new york times" and

kevin delaney. mike, your tweet said sorry, but the truck is good. why? >> i will defend the truck this time look, it has to be a tesla move to do something totally out of the ordinary i didn't think they would have an iterative design of slightly more sleek and i think they needed to make a statement with this look, i think they expected most folks would be polarized on this i imagine the enthusiasts will go for it, and perhaps drive adoption later on it at some point. i think these were the cars that we thought were going to be part of the future, this is the stuff i played on super nintendo when i was growing up, wanted to be in my life at some point maybe for nerds like me it is an actual success >> as for the window, kevin, musk is a smart guy.

i cannot believe he did not know this was going to happen. >> i can't believe they didn't do that 100 times before >> zooido you think this is a b creator? >> it was an epic fail in real time they didn't anticipate. different pauball, heat of the moment changed the dynamics. i don't think it was for buzz. it goes against his m.o. to overdeliver. not one window, let me smash the other one in a vehicle that's supposedly impossible to break. >> you're supposed to land the rocket that's the elon musk brand the window is not supposed to break. mike, we have seen this before those of us that covered tech awhile, steve jobs had demo fails, he was the demo guy it is amazing how you get people to pay attention when it comes down to it, do they just have to sell enough of

these to tesla's existing base, is it about being able to immediately recognize this on the road and continue to have that sense of something being special or does this really hurt >> yeah, look, i think this is one of those things where they do get the real early adopters on this, they sort of -- if you look at the past history of the past two years of product unveils, it is big leaps forward. they wanted to do trucks, some of the power stuff, power wall and it is never something that's very slow and iterative. i think that's how they keep that momentum. i don't know if this is a blockbuster, obviously it is polarizing, not a mainstream vehicle right away i still think it is a positive if they sell to a lot of their base and get that publicity,

positive publicity among those folks for awhile. >> as mike says, it is a vehicle for nerds. nerds are not the core market for pickup trucks. it is a category and prices are higher than general sedans makes sense for tesla to go after this does it make sense for tesla to go after this with a nerd vehicle, and it is important to recognize that tesla still has operational controls the latest quarter looked better, they have two other vehicles they announced that they have to get out, a crossover and semi truck they have their hands full to create a niche vehicle when we know big truck makers with off the charts buyer loyalty, more than any other category, people love their ford f 150 or chevy trucks and they're all coming out with electric trucks as well. this is about you're a truck owner, want an electric vehicle, i don't think you buy one of these. >> mike, here's one of the

things overlooked. you have a truck built of the same cold world steel alloy as the starship rocket system that spacex is developing now, too. you're basically creating more market for this type of met american league, thal, potentially driving down cost for steel that the two companies are looking to use i wonder if that's a piece of this too that there will be more cross pollenation, maybe talking about a truck that makes its way to the moon as nasa is looking to release requests for lunar rovers and the like. >> i really like the idea that the products sort of reinforce other products the companies are building i would amend my statement to say it is a truck for nerds and preppers that are basically preparing for driving off into the woods at some point. he said it was able to withstand a nine millimeter bullet at some point. i don't know

i think it is conflation that futurists are looking for. i don't know how big a marked it is, but it is fun to look at. >> you know what i think the target market us rahul sewell pretty sure i saw him post on facebook yesterday that he is buying one of these. he was in the ford raptor camp, custom, cutting edge he is not doing it to haul his neighbor's furniture there's a demographic in there that isn't doing farm work, likes trucks i think that's who this is for. >> for $100 put a deposit today. 2022, might get one. >> we're going to see where that goes meantime, sasha bar a cohen

taking down big tech in a fiery speech in front of the anti-defamation league last night. >> all this hate and violence is facilitated by a handful of internet companies that amount to the greatest propaganda machine in history the greatest propaganda machine in history let's think about it facebook, youtube, google, twitter and others, they reach billions of people the algorithms the platforms depend on deliberately amplify the content that keeps users engaged. stories that appeal to basic instincts and trigger outrage and fear. >> he took time to call out what he calls the silicon six >> the silicon six all billionaires, all americans who care more about boosting their share price than about protecting democracy, imposing

their vision on the rest of the world. unaccountable to any government and acting like they're above the reach of law it is like we're living in the roman empire and mark zuckerberg is caesar. that would explain his haircut >> all right so for a long time the dynamic on tech has been under scrutiny from the government, but engagement is high among consumers. would this change it >> we have seen the tide turn. i think there's more voter, seeing this in political campaigns, facebook is one of the targets of politicians, and that's both a thing that relates to regulators and to what they think will appeal to voters. i think there's a broader cultural movement under way. this speech follows mark zuckerberg's speech at georgetown i would recommend everyone go back, read the two speeches, transcripts of the two speeches, get them online.

two very different visions of things the core of it, if i had to summarize the core of disagreement, would be great if they debated someday, one is should facebook amplify speech that's problematic, that's sort of the nuance that zuckerberg doesn't fully address. second, how do you deal with conspiracy speech. this is speech that's demonstrably false, but believed by people, but isn't necessarily crossing the line to child pornography or hate speech calling for violence directly against people, categories that mark zuckerberg says they police against. those are two areas of disagreement, an important, interesting questions. >> kevin touched on this mike, put it to you too. this is a discussion we have repeatedly on the set, is it free speech or amplification and distribution where do you fall? >> you know, it was interesting. i was initially skeptical when i hear he is making a speech

but i read it after he delivered it yesterday, i was very surprised how well argued it was. i think one of his main points was cogent, using a common set of facts that people believe in to undermine bias or bigoted attitudes out there. now we're in a world with facebook and youtube and twitters of the world, we're no longer able to rely on a shared set of reality and facts i think in the valley, ceos are grappling with the idea of do they want to be arbitors of reality, they're in a period position, i would suspect they want to invite regulation just in terms of having more guidelines around what is and isn't allowable, they don't want to be the ones choosing that they're really in a hard place now. a lot of good points from sas

sasha baron cohen. >> silicon six, makes me think of sinister six. an interesting callout somewhere out there there's a parallel universe where donald trump is a comedy star i wonder if this is about this age of data has kind of up ended some of the basic tenets on which governments and economies are based, has to be part of the trade war, you look at 5g, big data and ai and fear about one civilization dominating another. it feeds into the issue around what speech does to a democracy as well. >> i think that one of the questions, we're seeing this play out with twitter banning political advertising and google preventing microtargeting, to

the point of the amplification of it, what the platforms enable you to do is have conspiracy theories, test them, hundreds of thousands of times until you are to a point of maximum emotional effectiveness, then micro target them to people that are susceptible, including swing voters you can target with misinformation i think to your point, jon, this is related to the data capabilities of these platforms. i personally think that what google is doing by reducing availability of microtargeting for political advertising is actually probably one of the only meaningful ways to chip away at the monster these guys created. >> given headlines from dow-jones yesterday, do you think facebook is on a path to adjusting their own stance on that >> yeah. i was watching that journal headline pop we had a story this morning that

basically got into what's going on in the ad world now yeah, we matched what the journal said, essentially facebook is considering moving microtargeting audience from 100 to a thousand. so making it slightly less granular but i think the dilemma is facebook has to essentially decide if they want to handicap the efficacy of the product it has been trying to sell to advertisers for years. in d.c. now, political strategists and campaigns are freaking out because this is part of their election strategy going into 2020. facebook has sort of initimated they won't russia decision like they feel google and twitter have, they're deliberating, haven't made any final decisions yet on what changes will look like if they come. >> going to be one incremental thing to watch nice to have you together. have a great weekend.

wework had an all hands on deck meeting hours after announcing the company would layoff 2400 employees. deirdre bo deirdre bosa has more. >> sharing a strategic plan he presented to wework board of directors earlier this week. previous presentations outlined major changes, including divesting noncore businesses and major layoffs. the startup announced it would cut 2400 jobs, accounting for 20% of the total work force. that previous plan came before the softbank rescue package. in the last few weeks, more challenges have piled on according to bloomberg, softbank is looking to reduce the size of the $3 billion for wework stock, designed to limit the ceo's billion dollar exit package.

wework is being investigated by the new york state attorney general. elizabeth warren piled on saying wework is laying off employees while the founder walks away with a massive golden par chute. this is an example of a rigged system i am fighting to put power in the hands of american workers. we reached out to the company and sources, we will update when we hear more >> thank you and after the break, a beat on top and bottom lines not enough to keep shares of in tieu it -- intuit the ceo joins us next. sasan goodarz. ♪ ♪

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welcome back shares of intuit are down post earnings, 4.5%, despite a beelt on top and bottom lines. intuit didn't raise guidance joining us, the ceo of intuit. good morning >> good morning. thank you for having me. >> great to have you tell me if i'm reading this correctly. you're going to spend more on marketing, in the current quarter letting people know there's live help inside products like turbo tax, ahead of tax season. that's part of the reason you're spending more, why you didn't raise the earnings guide

>> that's right. we're proud of first quarter earnings, beat top and bottom line, we grew double digits. in the mccarthdata, we believe s opportunity to raise more awareness that turbo tax offering can help customers get taxes done we pulled in more spend for second quarter we believe we have a great opportunity to deliver great experiences for customers. >> tell me how it plays out. if you get more people out of the gate as soon as the w-2s are available, to get in there and use the product to its fullest capability, what does that get you? does that somehow mean you have more people completing the process during tax season or does it mean they're more likely to trade up to higher margin versions of turbo tax as they get that help? what's the benefit you expect from the marketing spend

>> sure. first of all, turbo tax live is about connecting people to experts, providing help that customers need when they're doing taxes, whether it is through chat or pushing a button, having a person on video to help answer questions that they have. last year was the first year we started raising awareness throughout season. we had a lot of learnings. one was customers are looking for help through the entire tax season what we've done is shift more dollars to raise awareness now that theed product is delivering more consumer experience that should drive faster growth, conversion, help them understand choices they have throughout the season once they start into tax product. we're excited about possibilities. >> let's talk macro. the cfo said on the call we have gotten questions about the macro environment, what we're seeing in our business. at this time we're not seeing evidence of a slowdown in

business related to the macro economic environment tell me are you not seeing evidence of a slowdown in customers and the way they do business or are they relying on you despite what head winds they might be facing so your business is steady. does that read across the board, not seeing a slowdown in customers or your business >> it is both. we're bullish about the u.s. consumer one of the things we look at and measure is how much they're spending with small businesses, how many employees our small businesses have, in charge volume, number of employees, we see strength we see strength in the number of employees. the second is the need for the platform we have a platform that helps field the success of small businesses from invoicing

customers and getting paid to being able to pay customers, to getting access to capital when they need it and have access to crm tools to run their business. we're seeing a digital tail wind the ability to use our platform to drive their success most of those play hand in hand together which is driving the strength we see. >> there have been calls in recent weeks to have the irs work harder to close the tax gap. this past week, former treasury secretary somers if audit rates went up, that would be an additional tail wind for you, wouldn't it >> especially with turbo tax live where we provide help to customers, that includes auditing expertise, making sure they get help they need if they ever need it it may be a tail wind, but our hope is to do things in a wa that delivers confidence for customers. we partner with the irs to ensure it is a seamless

experience, no matter what >> i want to dig more into ai capabilities and machine learning you're applying in terms of services and tools. i am married to a small business owner. tax filing is tough, nuanced what can all of the technology do that human beings can't >> that's a great question i'll use a specific example. when you do payroll and you have to do overtime in payroll, there are so many different industry, county and city codes. when you have to put all of that in manually, the error rate can go up. if you make an error, you get a letter where you're penalized for the error you made we use machine learning to digitize all of the entry of code, do it for the customer to increase compliance. we almost doubled the compliance rate to make it easy for customers to pay employees, ensure they're compliant that's one compliance aspect

another example i would use, we use machine learning to help our customers have access to loans they would otherwise never have access to, or for money they work hard to earn, having instant access to money. those are machine learning capabilities we use, all focused on driving success and finding ways to put more money in their pocket >> all right sasan goodarz, ceo of intuit rough morning for the stock after earnings still up 30% in the past 12 months thanks for being with us. >> thank you for having me when we return, how netflix is transforming downtown new york today, promotion of its film "the irishman." we explain from little italy after the break.

it was sophie's big day. by the way, she's the next mozart. as usual we were behind schedule. but sophie's enthusiasm cannot be dampened. not even by a run-away donut.

we powered through it in our toyota prius. because a star's got to shine, no matter what. it's unbelievable what you can do in the prius. toyota let's go places. . getting some alerts from ylan mui. >> the fcc banned use of federal

funds to buy equipment from companies that pose a national security threat, namely huawei and zte. they voted unanimously to approve the ban, tied to $8.5 billion in annual universal services fund, much of which goes to rural telecom companies. under the rules they can be forced to replace any equipment from huawei or zte they propose to create a reimbursement to cover the cost. the commission will not sit by >> comes after huawei was allowed to buy mass market software from likes of microsoft which we'll talk about later. meantime, netflix taking over five blocks of the city in a mega marketing push for its original film "the irishman. we turn to contessa brewer in little italy hey, contessa. >> reporter: hey there maybe you heard about this de-aging technology he used for

robert de niro, al pacino, joe pesci for the movie "the irishman." netflix is de-aging little italy, taking this neighborhood in new york city back to 1975, to the day after jimmy hoffa disappeared. a big marketing push for "the irishman." it has limited release in movie theaters, doesn't get posted on netflix until the day before thanksgiving netflix is doing this experienti experiential marketing push. they've set up phone booths, branded phone booths if you go in, answer that ringing telephone, it plays a clip from the movie. they have people talking about jimmy hoffa, engaging passers by printed up these newspapers

dating back to 1975, where hoffa disappeared. the old cadillacs, you can get in, make a confession. >> want to go for a ride >> let's go for a ride what kinds of questions do you ask in a confession? >> what do you know about jimmy hoffa? >> i know nothing about the disappearance. i know whynetflix is doing this they want tocreate a fun experience, build brand engagement, deep enbrand loyalty. how well they measure if it is a success? number one, amount of foot traffic. there's a lot of buzz about it social media traffic number three, earned media there, guys, i'm doing my part back to you. >> please get a cannoli for me in little italy. meantime, i am curious, is this something other competitors are doing as well? >> reporter: we have seen it with hulu and hand maid's tale

we saw it with amazon, bringing back an old time deli. disney doesn't need to do that, there are immersive opportunities. disney has the geographic property to do this on a regular basis. so we haven't seen the same kind of experiential marketing from disney plus that we are from netflix. >> contessa brewer, thanks for bringing this to us. sue herera has a news update for us back at hq. >> thank you, morgan here is what's happening at this hour, everyone foreign ministers of g 20 attending a dinner in japan after a first day of meetings. they'll continue to meet saturday as they discuss issues based on the osaka summit in june, aiming to facilitate trade

and investment. maria butina convicted, denouncing u.s. prosecutors at a meeting on human rights in moscow she said she was strip searched five times a day, called a kremlin tem tres indictments she said that was an insult to her as a woman. commuter train struck a motor home in southern california the camper burst into flames after the collision. the train was headed to los angeles. luckily no one on the train got hurt it is unclear if anyone was in the motor home at the time of the accident. rock group u 2 named artist of the decade. they raked in over $1 billion in sales in the past decade the most of any rock group rolling stones came in second at 929 million. followed by ed sheeran 122 million. >> thank you, sue.

first place. maybe they finally found what they're looking for. >> oh! >> got you, carl dom chu has a breakdown of today's market action overseas. >> i'm not sure if this is what you're looking for, irish markets are still doing good along with rest of europe. generally speaking higher as you can see behind me. major forces closing out higher. all up to close out. traders, investors had a chance to digest data that showed more evidence of a slowing economy in eurozone and united kingdom. the german economy managed to grow one-tenth a% in the third quarter, helped by modest growth in export markets. european central bank in focus as christine lagarde made her first policy speech in that role, commenting on a number of things talked about dampening effects of trade conflicts on the global

economy, adding europe needs to innovate, invest to keep competitiveness in the long run, and higher rates of trade no longer a certainty, adding some governments may need to fiscally stimulate going forward. notable stock, shares of eden red are falling after payment services company said it was the victim of a malware infection, but implemented counter measures to contain the cyber security breach, and is working with authorities. a lot in european trade. definitely, carl, a green day mostly across the screen back to you. where we stand across the major averages, banks are leading. dow up 51. s&p trying to hug 3100 back in a moment my neighborhood. i'm a regular at my local coffee shop and my local barber shop. when you shop small you help support your community - from after school programs to the arts! so become a regular, more regularly.

because for every dollar you spend at a small business, an average of 67 cents stays in the community. join me and american express on small business saturday, november 30th, and see how shopping small adds up.

turning back to a smashing debut for tesla, unveiling of the cyber truck pickup last night. the street mixed so far on its initial reaction early tesla investor joins us. steve, i will start with you your take away from the event, a lot of debate whether this would be niche or could be mass market where do you fall? >> people said that tesla's original electric car was niche, it disrupted the premium market. tesla's model 3 is the number five selling car electric or gas

in the country today i think they may do the same thing with trucks. trucks are the number one selling vehicle in the country no one has been able to nknock off the ford 150 elon came out with a car that's unique looking, edgy, i think it is cool, very attractive to the millennials, and posting eye popping numbers, 10,000 pound towing capacity. 0 to 60 in four seconds. i think there will be a big market. >> the specs look solid, the design getting flack you could say among analysts what do you think of this? do you think that sales could be strong for the vehicle and that wall street is poo pooing it too soon >> maybe it is a starting point. i shoot to be level headed on the tesla story, which is hard to do, given it is an emotional

story. i tend to view it more positive longer term. in terms of the pickup to answer the question, we think it accounts for 5% of total sales in 2023, it will shift end of 2021, ram production 2022. globally pickups are 6% of sales. u.s. they're 18% i think that the type of design, it is called a brutalist, the technical term the novice term, i think it will appeal to a small segment of the pickup market, separately from the suv market, will capture a couple of segments to answer the question though, this is 5% it is not a huge needle mover, but it is important that this is incremental to their business. they're not cannibalizing any products here. i think this is another step in the company reaching escape velocity, ultimately being a

much larger company than the $60 billion market cap today. >> what are the chances we go through a model 3 dynamic, 39, 9 sounds good, but once it gets to delivery, no way it sells for that price >> look, 39, 5 is still high for the american consumer. cost of lithium ion batteries is going down, i think they'll bring the price down over time look, it is hard to complain about this tesla is the number one selling vehicle in the netherlands, in norway, switzerland, number three in the uk. whatever else you may say about elon, they're successful going international, showing a larger market than people previously thought. this month literally, they're beginning to deliver their first cars off the assembly line they're doing a lot right, including getting profitability sooner than people thought big question now is how soon can they get the new tesla cyber

truck to market. historically they have been late to market. but they improved the manufacturing game as analysts noted, model y, they moved up the entry date by three months they know it is a tough race, want to beat others to market. only thing i would say about design, it is edgy, but what ford and gm have been doing are making ultra conservative traditional vehicles i think the market is ready for something newer. >> gene, that goes to my question this cyber truck, you say 5%, i think in three years is this essentially a branding exercise i'm seeing model 3s around, almost becoming like camrys in a way. some special about the tesla brand risks fading, but this thing, everybody will know exactly what this is, and there won't be too many of them, right? >> yeah. i think it is incremental to the story, revenue perspective

i think the branding impact is probably more significant the next couple of years it is a shock to the system. the breaking of glass, we could spend time talking about that. i think that captures more than just a demo gone bad what it really captures is willingness of the company to be aggressive around building a brand. they wanted to emphasize the strength of this vehicle in several ways during the presentation, so yes, they want to build a brand that they're radical around design, design language is fluid, too this is a very different type of looking car than tesla usually does, and the concept of breaking the rules i think is important to them. >> certainly getting a lot of attention today. gentlemen, thanks for joining us steve and gene, shares of tesla down 6% now. >> thanks for having me. still to come on "squawk alley," michael dell weighs in

on the u.s./china trade rift, and who is really going to suffer we'll tell you what he told me at the economic club of new york yesterday, that's next we're back after a break ♪oh there's no place like home for the holidays.♪ ♪'cause no matter how far away you roam.♪ ♪when you pine for the sunshine of a friendly gaze.♪ ♪for the holidays you can't beat home sweet home.♪ the united states postal service goes the extra mile to bring your holidays home.

(brakes screeching) okay. so, today you're going to leave your phone

with a guy named flip. (ding) but it's more than your phone, it's your business, your customer data, your sales figures. and who can forget, those happy hour selfies? not flip. (honking, gasping) this isn't working. introducing samsung business security solutions, with knox software. with the galaxy note10, you can remotely wipe data or lock phones, so your business is secure even when your phone isn't. samsung business solutions. here's what's coming up top of the hour on this friday two big bulls are put to the test we debate the markets, why stocks reach big price targets in the year ahead. plus, is alibaba worth a

look the stock was just upgraded, we kick it around in the call of the day. josh brown selected for fortune's investor round table he will reveal names and sectors he thinks have a winning year. all on the half. see you in a little more than ten minutes. >> see you then. happy friday meanwhile, i sat down with michael dell yesterday at the economic club of new york for a conversation where he sees the world and dell in ten years. i asked him specifically about the trade rift now with china and who in his opinion will come out worst over the next decade should there be a long term split. here's what he said. >> you have to be ready for either scenario, either a bipolar world where you have a china centric and u.s. centric, but if i'm the chinese government and the u.s. government and i run out the mpv calculation of a bipolar world versus something else, the

bipolar scenario is really bad >> for both? >> especially for china. >> why especially for china? >> well, because china has built a manufacturing base that is the factory for the world in many regards, and if you imagine a bipolar scenario, the u.s. and all its allies, no android, no applied materials, no tokyo electron, no amsl, no intel, no microsoft, no arm holdings, how do you make stuff? no texas instruments, no analog devices. >> they can't build enough of their own versions of those? >> take a long time, take a long time it would be a huge set back. >> and that's certainly what the trump administration is counting on as they continue to play hard

ball with china. i asked also about the potential hp, xerox tie up he said there will be more consolidation in the enterprise, but he made a different move, arguing new types of business to be built on top of it >> i think the labor force comment is interesting because supply chain people in china would say china has seen this demgraphically coming for years and that explains why they're investing in africa hand over fist because they're going to need a new army of people who could assemble stuff >> i wonder to what degree the split, if there is one, and a china centric world and a u.s. centric world goes the way we would expect at this point we kind of think we know who is in their camp and our camp i think china is pressing to try to change the scenario on who

falls where. and maybe who tries to play both sides for a long time. we'll see whose multi-lateral strategy or unilateral strategy and where that leaves us >> great to get dell's point of view a lot of the same things in different ways meantime, dow is trying to hang on to some gains 3106 on the s&p as this friday rolls on

rvelsh well kk back to "squawk alley. manufacturing slow down here in the u.s. investors are taking a closer look at which industrials could push higher. seema mody at hq. >> at a time when it's slowing down in the u.s. honeywell, frahor example, is ug to cut costs and aimed at reducing carbon emissions as electric vehicles gain more popularity rockwell automation continues to bet on digital offerings to automate factories and another name to watch in the space is deere. deere is set to report earnings next wednesday and recently unveiling a prototype of an autonomous sprayer at an ag conference two weeks ago analysts say once this market comes to market, it has the potential to help farmers identify weeds early on and

overall increase their efficiency it comes at a time when farmers are feeling the effect of the trade war. now, what's interesting is that investors seem to be rewarding these companies that are making bets on technology a quick check on stock performance shows you all four companies are trading 35% to 40% off their lows back to you, morgan. >> seema, thank you. i would note that honeywell $4 billion software business is now the lead of the pack there also roper, seemans, ge, definitely a big trend to watch. when we return, "squawk alley" gets busy we'll explain that after the break. it was sophie's big day.

by the way, she's the next mozart. as usual we were behind schedule. but sophie's enthusiasm cannot be dampened. not even by a run-away donut. we powered through it in our toyota prius. because a star's got to shine, no matter what. it's unbelievable what you can do in the prius. toyota let's go places.

i'm a regular in my neighborhood. i'm a regular at my local coffee shop and my local barber shop. when you shop small you help support your community - from after school programs to the arts! so become a regular, more regularly.

because for every dollar you spend at a small business, an average of 67 cents stays in the community. join me and american express on small business saturday, november 30th, and see how shopping small adds up. welcome back to "squawk alley. visiting the new york stock exchange yesterday promoting her new role as a spokesman for airbnb hotel brand i caught up with her earlier in to get her opinion on branding >> everybody is trying to figure out what is the best, most direct way to the onsumers tha they're trying to reach.

and right now, social media seems to be working in some respects for some people, but it's not all across the board. i think a successful way to go and i just think that moving forward in the future, there will have to be a way for brands to be able to target their audience and the people that they want more directly. with all the streaming services and everything becoming so desperate, you know, spending $80 million on like huge ad buys on network television, i'm not sure what that gets you. >> she does have a following of 2 million on instagram, seen as a social media influencer. spokesperson, not only for hotel tonight, but area away one of the points she made in our conversation is that as a television actor, she said you're at the mercy of whatever commercials they play and she's happy to stand behind the brand she uses we also talked about streaming since she's a content creator. and the way she said she sort of

sees it as basically getting rid of cable and creating new cable with all these new services, which we've heard before >> what if instagram kills likes, does it change everything >> i have a way they'll figure out a way around it. those influencers. >> been creative so far. let's get to the judge and the half have a good weekend. carl, thanks i'm scott wapner running of the bulls two strategists and the ten-year run for your money is just the beginning. it is 12:00 noon this is the ""halftime report." bullish new calls on this record-breaking rally. why you might want to keep riding this run in 2020. plus, the stocks and saukters wall street is bidding on for next year we'll break them down. alibaba shares on fire this year outperforming amazon and the stock just got