good morning it is 8:00 a.m. at amazon headquarters in seemgattle, 11:0 a.m. on wall street and squaw"s alley" is live ♪ >> that's right, it is black friday morning welcome to "squawk alley." we're live from post nine here at the new york stock exchange and carl and jon are off this

morning. it is a condensed trading day. all the major averages are slightly lower, but we begin our busy day on amazon deidre bosa is in san francisco with more on why this holiday season is primetime for the e-tailor >> and we're seeing how amazon stacks up to other retarls ilers many up their own games. and i promised that i would get to your items and so now is a good time for your kids to turn off the tv morgan is in the market for a smart tv and the price is pretty of the same because retailers need to honor the manufacture ear suggested retail price so we looked at shipping how fast can you get it? it was pretty close here again, but amazon will get it to you by sunday the catch is that you have to have that $119 prime membership. best buy increased its logistics

spending by more than 90% last year so it will actually get you the tv just one day later on monday with no additional cost. walmart by tuesday david, idsimilar idea with that camera on your list. we chose a good entry level one. negligible price difference again so we went on to shipping. if we were to order it here in san francisco within the next hour, we could get it today. walmart by tuesday, best buy by wednesday. and leslie, you have a very special holiday season coming up baby is on the way and you would need lots of new stuff like perhaps the dock at dtot which many moms including myself swear by this is a brand that is doing direct to consumer and remember dtc is really coming for amazon. so on its own site, it is $110 amazon and walmart, it is full

price $175 and the interesting thing here, that the dockatot fulfills the order for amazon and walmart, but it isn't offering that discount back over to you >> once you realize that the baby can come any day, you really start to appreciate the free quenks city aquency and ims shipping options >> i have to say there weren't a ton of baby deals out there. >> and i'm impressed, i feel like you can moonlight with all the personal shopping. it is really something thanks for bringing us this report let's bring in brent phil of jeffries, and paul meeks from independent solutions wealth management good morning brent, amazon shopping strategy this season, where do you fall how does it compare to retailers

and do you think that testimony continue to push the stock higher >> we're very positive on amazon stock. we like it the stocks is lagging because of in-vegmentvestments in one day one day investment is really paying off the selection and speed is way beyond anyone else in terms of the merchandise available. when we ran our analysis this week, we continued to see just the selection be way beyond. so one day isn't built equal and we think that amazon is way ahead of the pack with over 10 million items. they will continue to push that on a global basis. and the other retailers don't have things like prime and ews which are high margin businesses that can offset the moves that they are making in very low profit retail businesses so we still like the story here. >> ed, we know one day shipping

certainly requires quite a bit of spending and it is something that amazon has is come in at greater than expected cost in recent quarters than it had anticipated. how much of a threat, how much of a worry is that when it comes to the margin story for the company this holiday season? >> we're pretty convinced that margins will be fairly controlled amazon was more clear i think in the last conference call about the incremental spend due to one day ship when they started one day ship, sflfs incremental costs from the beginning but we think that they moderated some of that so clearly it will pressure margins to some extent, but we think that it is more quantifiable this quarter than previous quarters. >> and in your notes you talk about an e-commerce arms race that is allowing consumers to price shop and compare online. does it make a difference that we're seeing some of these deals take place over the course of november as opposed to one day you would think that it would be easier to price compare over the course of a month than it would bedensed in

one day. is that problem for the e-commerce retailers >> we've certainly seen a distribution of deals, we saw many start yesterday so it does make price comparison a little bit more difficult. but retailers are being very cautious given the six fewer shopping days this year than last year. and i think that is why they are starting the promotions a little earlier than in years past >> and i want to shift gears to the reports out from the "wall street journal" and "new york times" about the ftc cracking down on fake reviews on amazon and some of the other sites as well how big of a risk is that for investors to be aware of >> i think it is a pretty big risk over time not necessarily with amazon, more so with the digital advertising dominated companies like facebook and going. i don't think that it is those companies' faults. we're still fairly embryonic

historically and we'll have to figure it out probably with some assistance from the government or at least put guardrails as to what we can do with our customers' privacy but yes, over time it will be a headwind not only because of the perception, but also the cost of complying with whatever rules they come up with. >> so brent, amazon versus the other names in your coverage universe right now especially when we've had big cap tightenings that are up double digits versus some of the smalle and mid capnames where do you find the most value, what do you like the most right now? >> we're still favorable on large cap internet, facebook and going are still cheap in our opinion. we still think that facebook is going to $250 a share. we believe the rise of social commerce will be big i went on instagram this morning and found a men's shirt 50% off and bought it in two seconds so facebook is a direct beneficiary to what is happening

in shopping. google we think is also cheap. stop h stock has performed very well. and in large cap, software, we still think adobe and salesforce.com are tied really well into the whole commerce theme. sales force want to fulfill the back end, so they will both benefit from everything that we're talking about around the retail season. >> paul, similar question to you. starting off with amazon, it is well off those lows we saw last december when the stock cratered but it is underperforming versus the s&p and many of the names that we typically associated with it in big tech. do you see a good year ahead for the stock? >> i actually do among the faangs, if you feel back the onion and among the

e-commerce plays, i think amazon at about a $1700 per share basis is very attract difference i expect to outperform the others but i would skraetcreate a stra where you would have one end of the bar bell that tightened amazon and the other end shopify. they have an opportunity to take market share from amazon of course it is all on the come, but so far they have been showing some nice traction when i take a look at my tech or yenlts on oriented fund, i most prefer the semiconductor names almost over anything. >> and ed, coming back to you, at the mall, just curious what is on your radar today, what will you be visiting, what are

you looking for to help understand the retail landscape? >> so we cover both internet and many of the leading traditional retailers. we've been checking traffic level both today and yesterday and obviously amazon remains one of our top picks as well, but we're seeing a lot of momentum around the mall. stores like lululemon, peloton, i think that offer a great experience that are into fitness in particular, i've seen very strong traffic today so overall i'd say this is a pretty solid start to what will be a very critical holiday season >> peloton, with an to watch to the ad list. brent, ed, paul, thank you for joining us when we return, the king of the retail jungle, david berman sits down with us next most people think of verizon as a reliable phone company. (woman) but to businesses, we're a reliable partner.

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this beauty brand was born on instagram but they himself have a key at brick and mortar play julia boorstin is explaining it all from los angeles >> and the trend is called clicks to bricks internet verse stores that are investing in a physical retail presence and it is epitomized by glchlt lossia it now has 2.4 million visitors.

it open you had up in new york s angeles and have hosted five pup uplocations. glossier's locations develop a huge brand they are tagged every month and it doesn't include mentions in stories. the stores, physical presence, have a halo effect with this different backgrounds like this glossier canyon driving people to shop online and afternoon a li analysts tell us that it makes sense for online retailers to invest in a brick and mortar presence due to a high return on investment >> there is rising costs online in terms of acquiring customers online is getting more and more expensive. at the same time, rent expenses have gotten more reasonable. so acquiring customers in a physical basis has become more

economical and very good for the long term. >> glossier is one of a number of digital first retailers that has benefited from having a physical space and the marketing value of the customers who will come into this store today does seem to be paying off the company reports that it had over $100 million in revenue last year and as of its last fund raising round was worth over $1.2 billion. guys, back over to you >> so julia, my sister who is ten years younger than me convinced me and my other sister to wait this line for about an hour to visit a glossier store back in the spring because she was all excited about the experience of of course in that store and how different it was do you think that some of these digital first companies get experience better than some of the traditional retailers? and how is it maybe easier for them starting from blank canvas as they move into brick and

mortar to really capture that experience and that social awareness that you talked about? >> i think that the key thing is these stores are not just about selling merchandise, these are about marketing. and the store is closed right now, but when we go in, we will see that it has a glossy feel and you can touch any of the products but i think what is amazing is i have point out that here i am in west hollywood and there are so many of these digital first retailers around me. right next to glossier, a digital shoe brand is about to open a location. we have a luggage brand across the street casper has a store right there so this is really about getting influential consumers, people willing to spend a lot of money and maybe have a following on instagram or twitter to come and touch and feel the product what they really want to do is make them as fancy and interesting as possible so it is not just about getting product,

but getting you to come on board with the brand >> julia, thank you. with retailers facing a condensed holiday shopping season, our next guest believes that there is reason for optimism in the sector joining us now is david berman, founder of durban capital. nice to see you. it's been a while. >> good to see you >> you are tracking as you always do all the retail earnings we're about 80% in i believe to the season in terms of who has reported what are we seeing, are there any surprises? >> this has been a very surprising quarter for the last four quarters, we summarize every retailer and as you say 80% done and for the last four quarters, retail sales trends have been declining. sales growth rate has been declining. this is the first quarter unexpectedly where there has been a turn in the total sales

growth of all retailers when you collect them all in the united states >> and which means what? >> well, the number has gone from 2.2% last year -- sorry, the quarter before same numbers, to now 2.7%. >> up 2.7% so sequentially an increase in growth >> and overall when you include samsung, apple and shocamazon, because they actually account for over 60% of total growth right now, but we include them total sales growth is up 5.5%. up from about 4.4% in the prior quarters so you are seeing a big growth that i don't think anyone can articulate why >> and those who talk about the strength of the consumer are right to do so >> correct and sometimes the newspapers get

it wrong they will say you have a mixed bag. walmart, target are up, and then of course you have kohl's down $10 and you have the gap struggling and macy's struggling so no one quite knows. is it weak, is it strong but when you add up all the numbers, this quarter is unusually strong and the consumer is back on fire >> are we at a point now -- we've been hearing about the shift to e-commerce for years, to be reinventing themselves are there specific winners and losers in retail and the stage is set and this is how it will play out now >> i think it will carry to getting worse. amazon is so big by the law of numbers when they grow in the 20% range, you can imagine the market share that they are taking from everybody else so there is still a lot more

pain a lot of people last year got complacent because the whole economy rose two, three years ago. so retailers thought okay, you kind of have reached an equilibrium. but that was just a temporary phase. if amazon is growing at 18%, 20%, even 10% with the numbers that they have gotten because they represent about 16% of total sales, then what you will find is there will be lots of losers and right now you are seeing the department stores are struggling to gain momentum the mall apparel retailers are mostly all struggling. >> and are department stores going to go away is it going to be nonexistent in a couple years >> you have already seen a bunch go away. sears has struggled. you will still have the malls. and the good malls will still be the good malls

people want to go shopping to the great malls. the great malls i believe will still be good. it is the weaker malls that will struggle but what will happen is that the rents will just come down over time >> and speaking of taking share, we've seen a slew of retail bankruptcies this year p payless, gym bore re, just to name is picking up share >> and one would expect children's place to benefit from gymboree but one has to appreciate that these guys compete against everybody. also against target for example for children >> and amazon. >> of course so even children's place i think people are optimistic it because of gymgymboree, but you have toe careful of the amazon effect when companies go out of

business, there are some that benefit. >> best buy and target seemed to have bucked thetrend what have they done right and is there anything that macy's or kohl's could learn that might reverse this >> first of all, they are big discounters. take are get and best buy are discounters. and it is more difficult for traditional retailer like a mats is he's or dillard's they have decent cash flow, but they have a lot of debt. so more difficult without the discounts to entice people target and best buy are somewhat like amazon as well. they have all managed to do a decent job but a better job at marketing and at doing the price, promotion, product and the management teams of those companies have really done well >> inventories is something else that you've always watched and

taught me to focus on. what are we seeing in terms of inventory management as we head into this selling season >> what we've spoken about is where we are today we're seeing stronger sales. up 2.7%. inventories is fantastic because what it does, it tells you the future to some degree it shows you the future because if you have high inventory, you can expect big markdowns for the consumer and lower profits. the remark thing has happened this quarter as well, inventories for the first time are growing at the same right as the rate of sales. so roughly 2.5%. in the quarter before, inventory was 4.3% so they have cleaned up the inventories which is very good for the group and good for the consumer >> so you are not seeing a pull forward in the inventories as a result of the tariffs? >> yeah, you had been seeing that and that is why inventories were higher in prior quarter but not just the prior quarter,

but the last year. so there is some of that so hard to know exactly how much is because of the pull forward and how much is not. but still a great improvement. and that should help get profit margins. >> for somebody listening who hears sales are stronger than expected, the u.s. consumer is quite strong and inventories are being managed well, what do you want to own as you sort of head into the new year? >> well, much of the retailers just reported. so the world knows everything about kind of like what they reported so to say you should invest in this and this and this, i feel like i'd be misleading people because it is already known. target and beast buy have great inventories which suggest that they should beat again and that is partly maybe why they went up but those are examples of companies doing well and the ones with bad

inventories you have to be careful. >> so winners will keep winning. >> it is the same theme except that you are seeing outliers like target and best buy where they were somewhat struggling and they are doing a better job. >> and yao i can't report juliae whole clicks to bricks and so will that change the game >> it will make it more exciting for for sure and it is exciting to see. there are not many online retailers out there other than amazon >> haand finally not to end on sad note, i assume we'll still see bankruptcies in 2020 on. >> and not particularly complicated. just look at the stock prices and see who is under $5 a whole host of them and they have to defied my logic in buying back stock and creating debt.

and now they have gone bankrupt and they will go bankrupt. and the board of directors in an environment like this should be buying back stock. >> david, always good to get your thoughts particularly at this time of year. thank you. >> great to see you. thank you so much. when we return, major averages coming off fresh record closes, though taking a breather here today will the melt up continue as we close out the year the sectors and stocks to watch in december. driverless cars,

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from the day you're born we never stop taking care of you. a man has been detained after a number of people are reported injured in a stabbing incident near the london bridge. >> reporter: and we've heard from the top counterterrorism police here in london some

details around that incident saying the male attacker was shot dead by police. there is a special police force that patrols this area of the city the attacker was wearing what he called a haugt suicide vest. there were people stabbed, we've been told there were several people stabbed but right now the police not giving any detail on the conditions or numbers. this was of course at around 2:00 p.m. friday afternoon local time and as you see behind me, all of the traffic over london bridge, all of the buses have been stationery since that time there is a huge police presence here stretching hundreds of yards around the north side of this bridge. >> thank you for bringing us the latest when we return, it is bricks versus clicks.

ceos of bar harbor and angela tote will join us next stay with us donald trump failed as a businessman. he borrowed billions and left a trail of bankruptcy and broken promises. he hasn't changed. i started a tiny investment business, and over 27 years, grew it successfully to 36 billion dollars. i'm tom steyer and i approve this message. i'm running for president because unlike other candidates, i can go head to head with donald trump on the economy, and expose him fo what he is: a fraud and a failure.

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the shift to online causing traditional department stores like macy's and kohl's to struggle as the age old debate between bricks and clicks rages on joining us here on "squawk

alley," bar harbor and also la tote ceos. so let's start with you, matthew. how important is black friday to your shops especially given that you tend to operate in more of that luxury category >>. [ inaudible >> i think we're getting a little bit of difficulty with your audio there via skype so let's turn to you you have an opposite strategy that julia was talking about where you started more digitally and have expanded in to bricks and mortar you purchased lord and taylor to do so. what do you see as the strategy and how does black friday and this holiday shopping season feed into that strategy? >> we've always felt like we

wanted to have an offline prechbs for o presence for our customers if you look at the market dynamics, today about 65% to 70% of retail still takes place offline. so customers want to interact with you, your product, touch and feel in the offline world. so we have always wanted to have shops so our customers can do more than just simply rent from us online. and in terms of black friday, it is important for us to honor the american tradition it is sort of an american tradition go shopping on the day after thanksgiving buy products and services for gifts or for personal

consumption. so we think black friday is a great way for us to engage with customers, bring them into stores, show them what we're all about and show them the value that le tote and lord and taylor provide to customers >> and are people looking at rentals and what le tote provides is a subscription based model used rental clothing for people on a subscription basis are people looking at that as a gift for the holidays, is that something that typically falls in to that holiday gift category >> people are typically doing rentals for themselves for the holidays, i think it is a great offering for customers that want to go out to certain events, want to dress differently and don't want to break the bank on buying products so we think rentals lend perfectly into the holidays for

these customers. a bunch of our customers also buy these subscriptions as gifts to give to their near and dear ones so we think le tote could be an excellent holiday gifting for these customers. >> and you talk about the need for an offline presence. given the fact that le tote started really online, what does that mean in terms of the lessons learned there and how you translate that over to offline and to brick and mortar? good z. does it mean that you can offer a different experience than what consumers are used to? >> we started as a digouble dio digitally native service to do our business more effectively and to offer customers a very personalized experience. so we pride ourselves on creating a personalized offering to our customers using data in ways that has never been done

before so we're trying to bring all of that technology into stores and really change the store experience for customers like it has never been done before we're really taking all of these tools and technologies that we used online and enable customers in stores to have those personalized curated experiences. so in the next six to nine months, you will see very materially different experiences that we offer to our customers through the lord and taylor stores >> matthew, we have you back by phone. i'm curious how your phones are looking with regard to the holiday shopping season relative to years past. are youseeing an influx of traffic and how do you assess that relative to what you believe to be the strength of the consumer >> yes, good morning black friday for belle harbor is

an important day but not the most important day that typically comes the first saturday after christmas trends this year for us are positive it takes us a while to get sales reported through us. so my most recent data is actually through october but october was a strong month our stores were up about 9%. and we're up about 3% for the year >> so you mentioned the company announced back in the summertime that there would be an expansion. how is that going and how does it speak to the gauge of the health of the consumer >> so the expansion has begun, it is about a $600 million project. as maeny of your guests today have said, it is really all about engaging with the customers and creating an actual emotional connection we have always believed in that. we've been around for over 50

years. and it can't simply be about selling things it really has to be about touching people in a way that matters. that is what alwais what we've and what we'll always do we certainly see clicks to bricks as evidence that there is a synergy that exists between the bricks and mar tore world and the online world they don't need to be competitive. they can build upon each other's strengths. >> so when i hear you talk like that, does that mean that you are actively courting maybe some of the newer up and coming companies that started online and are looking to expand off line >> sure. i think that the trail has been blazed by folks like nantucket, a whole host of digitally native stores that are finding that when they open bricks and mortar stores, not only is there incremental sales growth in those stores, but studies have

shown that their online business can grow as much as 20% as soon as they have a physical location where they can offer their customers a full immersion experience >> so it is click and bricks, not clicks or bricks thank you both for joining us. after the break, it is make our break for these six retailers this holiday season. we'll tell you who is feeling the pressure the most, next. we still have much more to come on this special black friday edition of "squawk alley." - [spokesman] if you've tried college but never finished,

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welcome back it is make or break for these six retailers this holiday season our own lauren thomas explains at post nine welcome. >> thank you for having me >> what six retailers are we talking about? >> so my list might not surprise you. a few are based at malls which seems to be the category within retail that is listruggling the most gap, l brands, kohl's, jcpenney, bed bath & beyond and barnes & noble. so looking at what they need to prove to investors, to wall street this holiday season, whether they can make it or not. >> what do they need to prove? >> one thing that is a common theme is they have seen

management shakeup this year so gap, its ceo is out that was pretty abrupt announcement earlier this year and now they have an interim ceo. so they have been struggling their old navy brand was really str strong for a while, the off priced retailers had been succeeding but now same store sales were down 4%. so they really need to prove that that has legs to bounce back kohl's and jcpenney are both in that category of department sto stores and they have new initiatives to find ways to lure shoppers in. online sales, it is so easy to shop online now and that is where we're seeing growth if retail, so what can they do to give you a reason to come into stores >> do some of the struggling retailers, have they been able to buy more time because of the strength of the consumer, because of the fact that people may actually still be going to

malls even though less so than years past you know, emperor's clothes so to speak aren't showing as much because you do have such strength in the economy. >> i would say so. for some, it has been a slower drip so to speak and it does seem like they are just hanging on almost every year there is a new turnaround plan. this holiday season, the national retail federation is still expecting about 4% growth. compared to last year, 2.1% growth so people are out. they are spending. but it is where are they going i think winners are target and walmart, two companies that are doing really well. and so they are winning market share. and then amazon is expected of all the online sale this is holiday season, amazon is expected to take about 42% of those. so if you are bed bath & beyond,

what is your proposition and they have another ceo, came over from target so he has a lot of work do >> and barnes & noble too, it nt is even public anymore >> but i still think it is one to watch last holiday season was a really key period of time for them. this is before they were taken private. so under private management now. but i think that we can't ignore them just because they are private, not reporting sales every quarter. i still think it is a company to watch. they have hundreds of stores, so it is a lot of real estate if they closed stores after the new year as they did last year, we tend to see that in january or february, that will put a glut of empty real estate on the market so i think that it is still something to watch but you're right, they are private now and they are doing a lot of this out of the public eye and public scrutiny. >> all right lauren, thank you for joining

us for more on the story, go to cnbc.com and when we return, microsoft's actual windows the head of the brick and mortar stores joins us next what's goi. i've done all sorts of research, read earnings reports, looked at chart patterns. i've even built my own historic trading model. and you're still not sure if you want to make the trade? exactly. sounds like a case of analysis paralysis. is there a cure? td ameritrade's trade desk. they can help gut check your strategies and answer all your toughest questions. sounds perfect. see, your stress level was here and i got you down to here, i've done my job. call for a strategy gut check with td ameritrade. ♪ - [spokesman] if you've tried colleg(group cheering)shed, snhu lets you transfer up to 90 credits toward you bachelor's degree. - [woman] it doesn't matter how old you are, you can do it, you can finish. - [spokesman] finish your degree at snhu.edu

it's black friday. and while retailers are struggle to gain ground this morning, things are looking up for the year microsoft, the darling of the tech retail space up almost 50%

in 2019 so far here to tell us what's ahead for the holiday season we're joined by travis walter microsoft gm of worldwide stories. heading up the brick and mortar division including over 100 story process .welcome to "squawk alley. and we're here talking about black friday how big of a an opportunity for microsoft how big of a opportunity is that. >> we're excited about the holiday. i was in stores this morning and customers are excited about our products and the offerings that we have i talked to the story associates really the offers resonating are the deals we have around the new surface family you can save up to over $300 on the surface laptop iii or at 299 you can get into a surface go, truly great for the family if you are a gamer great deals on the x box business. you can get into the x box 1 s

console for $149 i've got kids. i'll tell you what, they are interested in game pass ultimate which really gives you access to over 100 games for one low monthly price. so our stores are here both online and in physical to serve customers this holiday. >> how many people are actually going into the brick and mortar stores versus buying online versus going to another retail to make some of the electronics purchases? >> yeah, you know, we're excited by the energy and the traffic we see in our stores. but we really want to make sure customers buy the way they want to buy so online we service a lot of customers. and we try to make it easy for customers to move back and forth between online and physical. many customers as we move into the holiday are buying online and picking up in store. we also offer free two to three-day shipping to make it easy and convenient for them but we also offer great experiences. so customers are invited in

store not just to transact but to learn and to do and so we've got some incredible experiences and free services to get them up and running. >> travis, how do you measure success? i mention that simply because most retailers would look at the store and say all right are you selling more than last year? but i guys have high price locations, for example, fifth avenue which i pass often times. i imagine the rent is high there. how do you measure the success of the store base? >> yeah, we look at a multitude of things. certainly the impact it has on the brand which we look at traffic. we certainly look at sales but we also look at digital plus physical when you drop in a store we absolutely see online sales increase and so we look at a multitude of things and how it really uplifts the brand and improves the products and sales overall you know, we've also learned that by launching physical stores we can help our partners

like the best buys of the world get better and so we really see it as a one microsoft approach >> how do you help them get better what specifically are you referring to when you say that >> well we'll share learnings about what's working in store and help our partners get better really we want to make sure all boats and tides rise, whether how to attach office to a device, or what experiences are bringing people in the store, that's what we spend time on >> travis, thanks for joining us today. >> thank you all right low pressure let's give you a check on where we stand across the major averages. we close out november and a quick remind we only have a little more than an hour left in trading. it's a shortened session 1:00 p.m. eastern time is the close. "squawk alley" returns in less than 3ines does your broker offer more than just free trades?

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i'm a regular in my neighborhood. i'm a regular at my local coffee shop and my local barber shop. when you shop small you help support your community - from after school programs to the arts! so become a regular, more regularly. because for every dollar you spend at a small business, an average of 67 cents stays in the community. join me and american express on small business saturday, november 30th, and see how shopping small adds up. johnsbut we're also a cancer fighting, hiv controlling, joint replacing, and depression relieving company. from the day you're born we never stop taking care of you.

>> welcome back to "squawk alley. major averages slightly lower by but coming off record highs we have an hour's left of trading >> this is my favorite segment of the years guys.

>> hands down 100%. >> because we get the kids for the new york stock exchange a time to show all the kids and we're asking everyone this is our cnbc channel check, right, david. we ask all the kids what they want for the holidays. i'm putting the stick mic in fibrin of what you want to. >> gift cards. >> gift cards is good. that's like just -- what about you what do you want. >> i was told to say four more years of trump. >> okay. well that's something too. that's making a statement how about you? >> starbucks gift cards. >> starbucks gift cards. >> how about you. >> pokemon cards. >> what about you. >> nut from high mary. >> how about. >> you i want candy. >> any candy in particular. >> gummy bears >> what about you. >> >> ninja. >> how but what would you like. >> a phone. >> a phone what kind of phone would you like. >> no is it like apple phone, apple or samsung.

>> apple. >> why apple. >> what about you young man. >> air pods. >> air pods. that seems popular right now air pods these days how about you young man. >> i want a dog. >> a dog there you go. >> oh we're not getting picked up. >> here is what i want to ask. david faber what do you want. >> world peace. >> world waste peace good will towards men morgan. >> i want everybody to have as great a holiday season as i'm planning with my family. >> "squawk alley." >> my family members are here as well. >> how about you guys what do you want for the holidays. >> makeup. >> makeup what about you. >> all right we're asking leslie picker what do you want for the holidays >> full night's sleep. >> a full night's sleep. that's tough that's going to be tough. >> few and far between. >> going to be rough here guys ending on one more okay. what -- gel out what do you want. >> electric scooter. >> an electric scooter. >> ooh, okay. >> just yell out what you want everybody at once what do you want for the holiday is?

>> all right, guys you heard it that's our own cnbc channel check i will hand it to you. >> what do you want,dome. >> i want more rounds of golf but if i say that it's not resonating well with my wife >> all right well, happy holidays from our family to yours. we throw it over to "closing bell" now. >> happy holidays indeed how on earth will we top it we won't but we will do our best to deliver the action packed show welcome to "closing bell" i'm wilfred frost on the biggest day for retail up at the wal-mart post. up 0.15% 59 minutes left to trade the rest of the markets down slightly about 0.2%. >> and i'm contessa brewer in for sarah eisen. looking at what's driving the action we are retreating a bit from the all-time highs in equities looking to close out marginally lower. the s&p up more than 25%