uni derstand if you want to lock in profits but i'm long. >> the cue when you hear the song what movie. >> home alone. >> home alone. >> put the ding ding ding. i don't know wha my mission is simple, to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i want to help you make money. call me at 1-800-743-cnbc or tweet me @jimcramer. nasdaq is climbing .54%. a rapid rebound for yesterday's

hideous beatdown i'm going to make it real simple for you. the market is spectacular al beit mercurial fashion show. the same stocks that would strut down the runway greeted with oohhs and aahhs will be pelted by tomatoes. stocks that have languished sell like hot cakes when styles change we call that a rotation on wall street. investors are furiously recalibrating what they're willing to pay for and just right now they're happy to pay up for the stocks of solid companies with healthy dividends and ideally big buy backs. you know what? they've lost interest in the stocks of fast growing companies when it comes to revenues. they issued huge gobs of equity and pay people or come up with bizarre new metrics or explain how they're really doing okay even though they don't have much in the way of earnings if any. in other words, the cloud stocks are up

salesforce.com, adobe, workday, z scale, i could go on and on. these names were all smoking red hot and now they're struggling you have to wonder i know what you're thinking. you're thinking, they were hot, now something's gone wrong have the fundamentals deteriorated not at all aside from a few exceptions the numbers remain fantastic they're just not the numbers people want. last night salesforce reported a monster quarter and the stories are how the guidance for next quarter is weak. i'm calling them misleading. knp phenomenal results why did they get hammered today? we've got one more story suggesting we might have a trade deal when we first heard the

murmurings that an agreement might be hard to reach whenever we get positive chatter about the trade talks, traders start betting on a resurgence. when the global economy accelerates they don't care about these with a smoking hot high revenue growth. instead they want cyclical companies that can do poorly last night, last night we spoke to michael mcgary, the ceo of ppg. he said many of his businesses were doing pretty well what represents up side is the chinese auto market where ppg coatings dominate because of the universally high quality if we get any kind of trade deal this company could have a huge up year in 2020 so the stock flies to another all-time high when you think of chinese autos you gravitate towards i will noise tours. they had a couple of tough quart 2e ers, who cares deer, here's a good one. deere reported extremely

difficult quarter. no china trade deal, right at a time when the trade deal looked like they were done, dead now they fly on the renewed hopes of a trade deal. same with fedex. stocks that suggested the other day they were too high that won't be the case if the trade deal with china improves even 3m which has had the fair share of problems has enough chinese exposure to peek the interest of traders. what else works if we're making progress with the traders? any kind of roll backs would be great. home depot got a lot of wares made in china including stanley black & decker they both rally. the beleaguered home depot can rally. who else wins from a trade deal? the banks. because any deal is likely to allow our financial institutions to do more did you see the stock at jpmorgan, citigroup, jpmorgan, goldman sachs. if you need confirmation, look no further than the price of oil which finally got some lift.

granted, oil is probably climbing but if the price of crude can rally, that means the oil stocks can rally and the positive pin action from an oil stock that rally immediately extends to the drillers. you want crazy found myself saying am i nuts? union pacific. the railroad >> all aboard! >> they came out with some grim tiedings fourth quarter volumes down at least 10% and another market this stock might have fallen 10% on that news nah, mine are much higher. the fashionistas drooled over the 7 billion plus dollars that union pacific returned to shareholders including 5 dividend boosts in the past nine quarters industrial volumes flat, energy down 20. call, secular decline. that didn't matter at all to buyers because expenses are

being slashed left and right trains running much more efficiently, fabulously low. operating ratio. that's the real driver of performance to the rails you layer on the possibility of a chinese deal union pacific is the one that benefits the most. the more cyclical tech hardware stocks work, 5g, autonomous driving, internet of things, i.o.t., all sorted thanks to a microchip, they're under valued by traditional metrics and trade on arnings, not sales, earnings and those earnings could rocket higher on a trade. what are you thinking about? yes, it's the green light to micron, qualcomm yes, you can buy broadcom. you can do annual log devices. that's what's working as long as the rotation lasts what do we do with the stocks that have been kicked off the runway as i told you earlier this week, the selloff on the high flying

growth stocks tend to last for a week or weeks. sometimes longer do we really need the stock of amazon when we can own the much less dividend and buy back apple? what's the peeloff alphabet stock rallied but that's an anomaly with investors breathing a sigh of relief as the found beers stepped down with co-ceos taking the helm is good news for that stuff there's one big problem with the trade-related rotations. they're all as temporary as tortuous they don't buy billions of dollars in pork. will the slow ones later be fast because the times, they are a changing if the president says he's not rolling back tariffs, the december 15th tariff hikes go into effect. you want the stocks being sold today, not the ones being bought that's why i recommend using these rotations to readjust your portfolio. the companies being thrown away are the ones surfing the biggest

secular growth story of our era, the digitizizatiodigitizization enterprise that's why i say wait a couple more days, then start doing some buying the out of fashion stocks anticipating the next wave up. these fashion rotations, let me give you the bottom line they don't turn a day. wait a little longer and pick your favorite digitization it's better to catch them on the way down, not chase them on the way up let them come to you fortunately, that's exactly what they're doing. code yy in michigan. >> jim, first time caller. newer investor can i get a boo-yah. >> boo-yah. >> caller: thank you i got into l brands at 52.80 on november 20th. i got out a week later after an 18% runup and a week later gave up 11% but today it jumped 8% closing at $18.70.

should i put it back in given the whole rebranding in the victor victoria's secret structure? what should i do >> i am addicted to high quality and that one is not high quality. if it starts going back down i don't have a reason why to recommend it i mean, take a stock like five below which i like getting hit, getting hit, getting hit. matthew boss saying it's good. they reported a great quarter tonight. i'd rather have high quality that's down than low quality that's really down hoping for a bounce and that's what you're playing with that's called playing with fire. i need annika in texas annika >> caller: jim, i'm a high school senior and i wanted your opinion on arwr. >> this one just did an equity offering it went up 60% this did an equity offering. now they're trying to settle because they've go the a lot of supply out there you have to wait four or five days before we see it settle

they flooded the drum of merchandise. we can't buy in until we see it settle i need to go to tom in illinois. tom. >> caller: jim, thanks for taking my call. >> you're welcome. >> caller: jim, i've noticed that luck end coffee has been going up for the last couple of weeks on a daily basis i was wondering if you consider this a buy at this point and how do you think this will affect starbucks in china >> i think they're on parallel tracks this turned out to be under valued because it's growing fast we talked about it with the najarians. it started selling off i prefer starbucks why? because i like the bluer chip names and i also, as you know, have an aversion to buying chinese stocks because of the temper of the times. all right. people listen to me, use this rotation to readjust your portfolio. wait a couple more days and catch your favorite on the way down that's how we use rotations. we don't chase up, we let it

come to us "mad money" tonight. the truth will set you free and can help your portfolio. i'm telling you why. then i'm talking with robin hood, meant in stocks. i last spoke to the company in 2016 and here's what they said >> we announced a few weeks ago that we just crossed a million users. >> today that number tops 10 million. congratulations. i've got the excludsive conversation 21 days until christmas. wow, is that all how are the number one maker of toys p positioning themselves i'm talking to the owner of the barbie franchise i'm talking to the owner of mattel and stay with cramer. don't miss a second of "mad money. follow @jimcramer on twitter tweet cramer at #mattweets send him an email or call him at

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with this being the holiday season, mattel is finally turning itself around. mattel is going through a rotating cast of ceos, four in as many years. they've had to cope with the liquidation and bankruptcy of toys "r" us. they had an accounting investigation. the company seems like it's gotten its act together. the accounting issue is behind them the fall from toys "r" us is put to bed they reported an excellent quarter. more about his company's doing and where they're going. welcome to "mad money." >> they have cut costs rather dramatically >> when i joined 18 months ago i

transformed mattel to an ipo high performing company. we put together a strategy that had two phases in the short to mid term it was about restoring profitability and driving top line growth. in the mid to long term it was about capturing value from our i.p. we've been executing exactly as planned. in terms of restoring profitability, for five quarters in a row we improved five quarters in a row each of those metrics. we are now on pace to reduce our cost base by more than $854 million. run rate savings as an exit in 2019 we're putting together a capital -- >> a lot of factories. you were a giant steel mill of toys, right? that's over. you still own some plants. >> we do own plants. we are in the process of reducing our manufacturing footprint. we already took out one reduced consolidated one plant in mexico more coming. we announced that we are

reducing -- achieving cost efficiencies of $50 million starting 2020 into 2021 and beyond. >> fix that balance sheet. no short-term real issues. you're from the entertainment background you took an iconic but kind of like languishing doll, barbie, 12%, double digit increase how? >> barbie is doing great we actually had now eight consecutive quarters of growth, seven of which have been double digit. this is a phenomenal performance driven by our ability to make barbie part of pop culture, current and contemporary with today's demand look at the beautiful dolls. this is part of pretty complicated line of a lot of innovation, a lot of new product. this is the bar by fashionista which is the number one representative of diversity and inclusion. here you're looking at barbie in

a wheelchair and judge barbie which is part of the i can be line which is really a way of us representing more than 200 careers for barbie and empowering girls to do anything they want to be. >> in the meantime, you're in the entertainment business you have movies lined up movies in the way we used to think of toy story. >> that's right. we have announced eight movie projects with some of the biggest and most successful film makers of today. we have two movies with warner brothers in partnership with warner brothers, two with mgm, with sony, with paramount. >> people like tom hanks that i would not normally associate with mattel. >> that's right. he's in partnership with us together with paramount for major matt mason the barbie project is also one that's going to be really exciting in partnership with warner brothers.

margot robie is the main actor. >> this is because of your background which is not traditional toys. >> that's right. i have a strong background in content and i.p. and this is really the opportunity that i saw more in the mid to long term in terms of commercializing our brands and finding transformative opportunities for us to be part of other verticals that are directly adjacent to the toy industry think film, television, live events, consumer product, merchandise, games, music all of which represent tremendous opportunity for a company like mattel that own such a strong collection of colossal generational global brands that have so much resonance and appeal. >> toys, traditionally 85% of the industry made in china you're about 2/3 that is considered to be good. isn't that the truth that that is still a lot when we have new tariffs and that will hurt your profitability? >> we are in a better position than the industry average given our product mix.

we are monitoring the situation regarding tariff our job is to develop and design an organization that is flexible, that can respond to market changes. >> and fast, like baby -- the old mattel, baby yoda would come out when the sequel comes out. >> baby yoda is a great phenomena. it happened fast and we were able to move really quickly and with great design and supply chain capabilities able to now put the product on shelves april 1st. it's already available for sale and we're very proud to be part of that phenomenon. >> infant, toddlers, preschoolers, not doing well what are you going to do >> fischer price is the number one infant/preschool property in the industry that category is the number one in the toy section so we are still the market leader we are taking all of the relevant actions that you need when you think about product innovation, design, marketing

campaign that is addressing parents, millennial parents and already are seeing a change, a trend. fischer price core, which is by far the lions share of the category was down 1% in the last quarter and we're seeing momentum with the new product, new marketing putting together. >> previous company maker, you sold -- made a fortune, sold it to disney. is the goal to turn it around and flip it? >> we're building a great company. we're leveraging the capabilities we have, the assets that we own, the market standing that we have reaching over 375,000 doors globally, working with all of the major retailers all over the world you're seeing a trend. in addition to five quarters of improving profitability we now have three quarters of regaining top line growth in currency and tools reported we haven't done that since 2013. so you're seeing strong momentum on profitability, momentum in

top line and more will come. >> all right sounds like you're staying and the turn is real okay that's the chairman and ceo of mattel remember what i said, he said hl of these things were going toappen. i waited, they've happened "mad money" is back after the break. do you have concerns about mild memory loss related to aging? prevagen is the number one pharmacist-recommended memory support brand. you can find it in the vitamin aisle in stores everywhere.

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you wanted to know what disruption really looks like you're looking at it it's about what happens when the discount brokerage firms over the past few months get really just slammed first schwab got rid of commissions firsts t.d. ameritrade to do the same. then we learned schwab is buying ameritrade because they're desperate to consolidate what's driving all of this turmoil? i think it's robin hood.

it launched the commission free platform in 2015 they're threatening legacy operators. as of today, 10 million people have accounts at robin hood. that's more than etrade and only a little less than schwab or ameritrade robin hood whose a great handle on what customers want what makes the company so enticing, $900 million it's why they've been able to disrupt the entire agency. let's take a look at the co-founders of robinhood with more on how they up ended the online broker rage space welcome back to "mad money." >> thank you for having us. >> the light daddy when i met you, i said, they've got it they've figured out what the millennials wanted but 10 million? what are you adding a day? >> so we've been growing very

quickly over the last couple of years. one of the things that we're really excited about is our customers tell us they're investing for the first time with robinhood it's taking the market and growing it substantially. >> we could argue that, yes, you have 10 million but that they're small. now i could come back and say, of course they're small. they're young and don't have a lot of money relatively do you say we have 10 million but that is not apples to apples versus etrade or schwab >> well, like you mentioned, when we first came here a few years ago we were at 1 million and we thought that was quite an awesome milestone and now we're here with 10 million accounts with robinhood and i think it's just a testament to what we've been able to do. we're proud of the fact that we've been able to enable so many young investors to have access to the markets because we believe that the more people that have access to the markets and can start investing earlier,

the better off our economy will be. >> let's play devil's advocate is it commissions that kept them or is it an app, an ethos? >> what made them open with you? >> when we first started robinhood, which was several years ago now, we had lived through the financial crisis of 2008 and we had seen how the younger generation had felt really frustrated, disenfranchised with the way the system worked. we saw an opportunity to build a product that spoke to that generation and commissions is a part of it part of it is building a product that's easy to use, mobile centric and puts customers first. >> right. >> all of these things together have been what's really driven us the other part about this is from the very beginning our mission has been to democratize the financial system. >> thank you. >> for us this isn't a headline, it's not a gimmick or a billboard ad, it's the central reason why we started the company and it flows through all

the decisions that we make. >> now when i started this i went out to etrade what was their mission, to democratize. now what happened? they didn't necessarily lose their way. they're a good business. you knew it was to get rid of commissions and an app >> our focus has always been on three things one, this one is very important, is to get as many first-timers, new investors into the markets and opening up access. the second is to grow with our customers. we want to fill a variety of financial needs for our customers, not just investing but we recently announced our cash management program. >> right. >> which gives customers a high interest, very competitive interest on their uninvested cash as well as a great debit card that's accepted at over 75,000 atms worldwide and the third is international expansion. we recently announced we're

coming to the u.k. and started giving people the opportunity to sign up for early access that's part of our overall goal of giving robinhood and the best possible tools to as many people around the country as possible. >> let's go over what people are doing. you do not do fractional shares. >> we don't have fractional shares right now. >> are people buying these 3, 4, $5 stocks that we know are not that good or are they buying one share of amazon, one share of alphabet new blue chips how do you encourage them to be responsible? we had anthony nodel in here, sofi i don't want people to buy junk. what kind of stocks? >> we see a lot of our customers wanting to buy companies that they've heard of so we see companies like apple that are very popular. >> okay. good good >> we have made a dedicated push

to making sure there's more content on our platform and it helps customers learn and understand one example of which is we earlier this year acquired a company and launched the robinhood snacks podcast which i -- >> i thought it was cached. >> i listen to it pretty regularly. that's an example of what we're doing. as people are getting started with investing they have the -- they have the tools and they have the information so that they can grow as investors. >> okay. let me ask vlad. you heard my narrative at the top. got $900 million i believe you as the disrupter that triggered a domino effect is that too apocraful or is that what you think happened, too >> we've been focused on opening up access and being the most customer centric financial services company and i think in some ways what's happened in the industry is great for consumers.

people are paying lower prices and that's something that's gone beyond robin hood and is now available to tens of millions of consumers across the u.s. >> people should know that you can make money you can make money onaccount balances you've never hidden that you guys have been completely transparent about what's going on >> yes we generate revenue in a number of ways. robinhood gold, rebates from market makers, stock loan, interest on cash and now interchange from debit card transactions with cash management operating. >> one thing i'd add to that is while the ways that we make money like vlad mentioned are there, the thing that makes robinhood really unique is it's incredibly efficient how it operates we're a ground up technology company that allows us have much more automated and being stable and having code execute.

>> the last question i have is i know you've got smaller investors, but when i first heard about you i felt maybe it's happening again maybe people understand owning a piece of a great company is back, not just in s&p. they're smart. they can look up things even with $1,000, $2,000. they're getting involved and buying shares of great american and international companies. am i right or have we been brainwashed into thinking we're too stupid to own individual stocks is it changing >> one of our core values is that participation is power. i think that kind of says it all. everyone in this country, soon around the world, should have the ability to participate in our financial system it's something that the two of usreally hold dearly and appreciate. >> even the small people because your accounts are not as big as the etrade those people, right? those people can get a piece of america. >> absolutely. >> piece of a corporation and you're bringing it back because

it's been dead it's been dead for a decade. i'm really proud of what you guys are doing because i'm sick of hearing that you can't ever own a stock and do well, all you've got to do is own an index fund because you're stupid that's not true. american people are not stupid you are empowering them. thank you for what you do. that's vlad and baju bhatt thank you, gentlemen >> thanks, bud. >> stick with cramer my parents never taught me anything about managing money.

the amount of student loan debt i have, i'm embarrassed to even say. we just decided we didn't want debt any longer. ♪ i didn't realize how easy investing could be. i'm picking companies that i believe in. ♪ i think sofi money is amazing. ♪ thank you sofi. sofi thank you, we love you. ♪

which is the better business model, being a single source of truth for your customers or being the world's biggest source of untruths for people who don't know better? i'm not trying to deliver some sort of righteous whom mowly about ethics, this is "mad money. i'm talking about the struggle between two different business models, one by zuckerberg or n benioff.

salesforce in last night's conference call we get more than the usual facts and figures. it's still another quarter that people didn't think was great. on top of that benioff delivered a pin to the value of truth. he argued that businesses need a customer 360 approach. bring in a single source of truth so the people inside and outside your organization know your company can be trusted with your data, with the facts, with the figures. the word truth surfaced dozens of times benioff distinguished salesforce's approach to business earlier at the world economic forum he described facebook as akin to smoking, a bad habit that gives you cancer. he's been adamant that the government should step in and regulate facebook. zuckerberg argues this is a slippery slope and he doesn't want to play the role of sensor.

benioff thinks he's sacrificing. two weeks ago sasha boran argued that the internet is the biggest propaganda machine he said mark zuckerberg is the worst violator baron cohen blew through godwin's law now what does this have to do with your money? until last night i would have said nothing i thought this was pretty philosophical, etherial. i think benioff is taking out a strategy because they don't care about your truth and salesforce's ethos is about truth. i always thought it could co-exist after listening, i don't know. i'm worried that we're headed towards a future where facebook may have to be regulated

i think if someone pays facebook to facilitate a genocide ad they have to take that ad down and they have to give the money back either facebook does it themselves or i think the government will do it for them you can argue they're competing etiologies or competing approaches to business salesforce isn't a consumer-focused company facebook's users aren't customers. if they were charging you for the content they would care a lot more about what the content says we have no -- we have not reviewed this ad for truth why haven't they done that it's beyond me i think they can co-exist. facebook's become a riskier bet because neither major political party cares for zuckerberg nobody wants to see a 30 second add complaining about genocide so as both of these stocks go down now that they're falling

out of favor on the wall street fashion show, i have to tell you, i do prefer salesforce. stick with cramer. do you have concerns about mild memory loss related to aging? prevagen is the number one pharmacist-recommended memory support brand. you can find it in the vitamin aisle in stores everywhere. prevagen. healthier brain. better life. we believe in education built for all people., - [woman] snhu was the best experience of my life. - [man] without snhu, i wouldn't be the leader i am today. - [woman] i graduated high school 19 years ago.

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it is time it's time for the lightning

round. and then the lightning is round is over. are you ready, skee-daddy. carol in new york. carol. >> caller: hi, jim in light of monday's discussion about keeping an eye on your phone. on a day like today even though klac is down significantly, will i be selling some? >> no. no no no, and no this is klac or klat klac is the one i want you to own. i do prefer that klac -- oh, okay that's another symbol. yeah, i mean, that's up 3. i'm sorry, the stock is up i thought you said it was down big. don't touch it it's a very good situation let's go to crystal in california

crystal. >> caller: happy holiday, mr. cramer >> thank you thank you. >> caller: do you think twitter is still a good company to own >> i'm more positive on twitter. i have to admit i think it may be ill advised that jack dorsey spends the next six months in africa i think that's hard. it makes me more concerned how about that i think it's ill advised. >> let's go to peter in idaho. >> caller: good afternoon, jim how are you doing? >> i am doing well how are you? >> caller: doing great i've had some success with lgi in the past. i'm wondering what a professional thinks. >> not my fav. not my fav i do prefer -- wow now i want to be sure. lgh is a housing company and that's not the right symbol coming up. lgih oh, okay

lg -- i own lgi homes. inexpensive. not as good as lennar but it's good let's go to quinndell. >> caller: how are you doing, jim? >> i'm doing well. how about you? >> caller: i'm so excited to be on your show oh, man. >> thank you. >> caller: big boo-yah to you, man. >> all right. >> caller: hey, i wanted to know what you thought about plug. >> this isn't one of those situations always speculative. i have historically gotten to this level said sell, sell, sell i know people who follow me on twitter who say, please, jim, get behind me. it went up 166%. i do understand the speculative juices i can't applaud it let's go to gregory in florida gregory. >> caller: big boo-yah, jim. thank you for taking the call. thank you for everything you do for me >> thank you. >> caller: interesting for us home gamers.

a few months ago i took a tall position in ventas took a 20% haircut they were not very optimistic on senior housing and reduced guidance i know you said this is a venerable ceo. >> i was stunned at that last conference call. i was stunned. i was very surprised they're in the penalty box i wish they weren't but they disagreed with a strategy -- with some numbers that they had put out not that long before deb was too optimistic and so that stock is in the penalty box. i have to be truthful to my own view. >> let's go to larry in california larry. >> caller: hello there hello from california there. >> what's up. >> caller: a few weeks ago in darrens they ran a story about

three mutual funds that have beaten the s&p 500 so far this year >> okay. >> caller: one of them, knock on wood, i own vanguard dividend growth. >> good one. >> caller: the other one is fidelity growth. >> good fund. >> caller: and the other one is t. row price. >> these are mutual funds. how about a stock. >> caller: okay. i'm getting to that. >> all right >> caller: the number two holding of t. row price is coo which is cooper -- >> cooper's good a contact lens business. it's good. i understand it, i think it's not bad. not my favorite. that and ladies and gentlemen is the conclusion of the lightning round. >> the lightning round is sponsored by t.d. ameritrade

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the amount of student loan debt i have, i'm embarrassed to even say. we just decided we didn't want debt any longer. ♪ i didn't realize how easy investing could be. i'm picking companies that i believe in. ♪ i think sofi money is amazing. ♪ thank you sofi. sofi thank you, we love you. ♪

we're always in the hunt for relatively unknown medical technology companies potentially game changing. when you find one of these that gains ten beat enormous. bigger than the index fund what is avita medical. they call it spray on skin cells. normally when you get a severe burns the doctors will take a skin sample and stretch it out over the area that's damaged this isn't superficial it's very painful. they approved avita resale

and they spray it on the burn area to get healthy nu skin regrowing. it requires a lot less donor skin to work because they're spraying it on you it heels more evenly which heels from outside in. it's intriguing story. that's why avita is more than 600% this is still pretty new it came up and just started trading on the nasdaq. extremely speculative. i think it's worth doing some more homework. let's take a look with dr. mike perry. avita medical. rcel welcome to "mad money. good to see you, sir. >> thank you >> thanks for coming on. some people think the following has to be too good to be true. reduce donor skin requirement up to 97.5% significantly less donor pain, greater satisfaction significantly better donor site scarring results doan more site healing, one or

two weeks. how is this possible versus the current standard >> we're changing the paradigm and really increasing the outcomes for patients. this is possible because of th technology that was invented by the surgeon in western australia that started this around the time of the bali bombings and has -- this was in her laboratory at the time and has really been revolutionary for patients we just launched in january of this year. >> the fda has approved it. >> yes. >> have they approved it for all sorts of degree burns? >> they approved it for second and third gree burns. >> second and third-degree burns? >> yes. >> how much quicker is it healing? >> it's about the same amount of time the amount of donor skin we're taking is so substantially less yet we're getting a better course of healing in approximately the same amount of time. >> savings to the system >> savings to the system are

fantastic. not only are we increasing the outcomes for patients and really enhancing them but we are saving money for the health care system for example, maricopa, which is in arizona, second largest burn center in the united states, they estimated that by using recell consistently they'll save $28 million a year. >> now i should tell you -- that's a staggering number i made some calls in the dermatology field in new york. i was surprised in the lack of awareness of what you offer. so where are you in the educational campaign >> in the educational end of things we are already actually in over 50% of the burn centers in the united states and for those burn centers that we're not in, you know, it's one of those things where you've got to get your time and get rolling but we have our clinical training specialists, medical affairs team

they're out there and they're working hard and i'm proud of the progress that they made over this year. again, remember we just launched in january of this year. >> and pmda, approval of resale in japan matters >> oh, it matters a lot. it's under review right now. pmda is the japanese equivalent of the fda they're under review we're expecting broad label, broad indications not just burns and that will be coming in the next calendar year. >> perhaps cosmetic? >> perhaps some element of cosmetics. we're transitioning into cosmetics through vitiligo that's where you get white spots in your skin where you don't have pig meant tamentation. >> you can with this >> we can restore pigment to its original we will be able to we can do this in other

countries. in the u.s., of course, we need to run -- >> one of the most horrible things we read about pediatric scalds. >> yes. >> how's the fda feel about your product in that? >> right now we're not approved in pediatrics, we are approved in adults. we are doing two trials in pediatrics being funded by the government this is non-diluted capital for us, $25 million for the two pediatric trials one of them is specifically in pediatric scalds child knocks a boiling pot of water off the stove. this is really horrible. treating them early is the key and we're going to be doing that and we've already done it in other countries and we've shown the outcomes really almost scarless healing. >> in your documents you talk about outside in versus inside and it was confusing to me fortunately, never had to have

this kind of situation, but obviously outside in, the current standard of care seems very anti-baluvian. >> yeah. it's really how do burns heal and if you think about it biologically, it makes good sense. there's this free edge effect so whether you've got a 40% total surface burn, it's the edges of the wound that heal from the outside in what we do by spraying your own skin cells across the entire surface area is we're taking those free edge effects, spriding it across the area. that's why we can take a very small sample. >> credit cards. >> the credit card example >> if i were burned across my entire back from the bottom of my neck to the top of my waist, normally we'd be loobi ilookingt

taking thighs, taking arms, large donor samples. those are extraordinarily painful, and instead of doing that for an adult human back like mine, we could take about the size of a credit card, create the spray and not only cover the back but have a really nice aesthetic outcome. >> does sound like miraculous work that is dr. mike perry, the ceo of avita medical do some homework because i said it's speculative you heard what the toek nothing does and they do have the money to take this through fruition. stick with cramer. he hasn't cha. i started a tiny investment business, and over 27 years, grew it successfully to 36 billion dollars. i'm tom steyer and i approve this message. i'm running for president because unlike other candidates, i can go head to head with donald trump on the economy,

and expose him fo what he is: a fraud and a failure.

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ignited america's entrepreneurial spirit, and we're still blazing a trail for those who take their fate into their own hands. and tonight, branding expert rohan oza returns to the tank. coming on to "shark tank" is not a business plan. you need to come on to "shark tank" wia business plan. epstein: i know what you're thinking. "he looks like kevin, only skinnier." -oh! -whoa! killian: how much money would it take you to let the shark next to you... [ clippers whir ] ...give you a haircut. -i'm in. -you got to be kidding. [ laughs ] you know, i made a lot of mistakes in this business, kevin. -you don't say? greiner: i got good news and bad news. i'm gonna give you the good news. there's four other sharks. -oh, lord. ♪ captions by vitac --