shing bugs... -(theme music playing) -i'll get it. -...scrubbing toilets. -that's it. -it's all in a day's work... -(revs) -...when you're a millionaire. these folks invest in hedge trimmers, not hedge funds. they turn d.i.y. into r.o.i. and thanks to hard work, incredible passion, and a whole lot of mud, sweat and tears. they've turned their dirty jobs into filthy riches. -smells like money! -tonight, meet a concrete pourer who paved his way from a humble shed to a $4 million mountain retreat... -this is what dreams are made of right here. -...a rodeo racer who turned a lifelong love of horses

into a seven-figure steed empire, and two best friends with fancy educations who found their fortunes hauling junk. -oh yeah. -they're all coming up on "blue collar millionaires." glorious northern california-- home to pristine lakes, treeline vistas, and in recent years, one hell of a building boom. -get this thing going. come on. -one local man was smart enough to see it coming, and by laying the foundation, literally, he made a fortune and cemented his title as... the king of concrete. meet boyce muse. -you got a damn hump in the slab there. look at that thing. that guy is gonna go that way. i'm the owner of muse concrete contractors. i pour concrete for a living, and it's made me a millionaire. tell you what-- angel's gonna have arms like nobody's business, running that thing back and forth all day. i love being out in the field. i love seeing the concrete being poured. actually, i've done every job in muse concrete,

and i can tell you that that is blue-collar work at it's finest. is this your first day driving or what? no. -pouring concrete is hard, dirty work, and muse has been at it for 33 years. today, his 100-plus workers pour up to 80,000 yards annually. -we are the largest concrete contractor in northern california, and have been for some time. for a guy like me who came from where i came from, this could only happen in america. way back, when i was growing up, i came from a dysfunctional family, and we were very poor. me and one of my brothers actually slept in the woodshed for a couple of years. so, when i was 14, i left home. it was hard, and i felt sorry for myself for a long time, but i'll tell you what-- joan came along and that literally changed my life. -when we first started dating, boyce was kind of one of the bad boys, but i knew he had the ability to go wherever he wants.

-right when we first got married, i got a job in construction, and i remember that first day. he handed me a shovel and a pile of gravel in a garage foundation. he said, "flatten that pile out. "i'll be back in a couple of hours." i don't know what it is, but it's in my d.n.a.-- i just do not like to take orders from anybody. so, i did that for several years, but i wanted to put destiny in my own hands instead of somebody else's. so, i walked home and told joan, "we're gonna go in the concrete business "'cause i'm not gonna do this anymore." she had $10,000 in her retirement. we took it out, we got a pickup, a wheelbarrow, and some concrete tools. and that's how we started. that's all we had. -in the early days, i worked during the day, did his books at night. and a lot of times, my check had to pay the payroll for the guys for the week. -muse concrete contractors was barely scraping by, but a trip to southern california opened boyce's eyes to a huge opportunity. -i saw one of these slipform machines operate down in los angeles area,

and i said, "that's for us." it'll pour freeway barriers, gutters, sidewalks-- just depends on the mold that you have on it. -it takes an entire crew two weeks to do what a slipform can do in one day-- a high-tech boost that meant boyce could tackle some seriously big jobs... if there were any. -when i bought my first slipform machine, i had people tell me i was completely nuts, because there wasn't enough work for it. -maybe not yet, but boyce was betting northern california's growth spurt would mean a ton of future business. and when guys like boyce have a gut feeling, they're willing to risk it all. -it was $60,000 for it. we sold our house-- everything-- to put a little bit of a down payment on our first machine. -it scared me to death to be 23 years old and have a mortgage for a piece of machinery that cost more than my house did at that time. -scary? maybe. brilliant? definitely.

because when the jobs started rolling in, boyce's gamble gave him a big edge over the competition. -with big risk comes big reward, and now look, here we are, 16 machines later. ed, why don't you give us a quick update on job progress. annually, we'll do 40 or 50 jobs. we'll do jobs as small as $100,000. we'll do multimillion dollar jobs. in 2014, gross revenue was about $13 million. and i think by the year 2016, we're up in the low $20 million. you know, you might as well shoot for the moon. if you fall a little short, you've still done well. -please! boyce has done really well, and he's got the photo album to prove it. -we take our kids on cruises. we take 'em to different islands. we went to tahiti. i bought porsches, b.m.w.'s fast boats, ski boats, houseboats. our home here in redding, it's about 4400 square feet.

we built a pool in the backyard. -good morning, boyce. -hello, nicole. -where are you flying to today? -i'm heading to the bay area. i have a concrete pour going on, and hopefully i'll be home in time for dinner. i have an airplane now. -afternoon. -how are ya? -good. how are you doing today? -we fueled up, ready to go? -we're ready to go. -when i bought this airplane, when i got up in the air and looked down, i thought, "we're here. "i don't know where here is, but we're here." it doesn't get any better than this. -oh, but it does, because when boyce comes down from the clouds, it's to enjoy time on the ground in his true pride and joy. -welcome to our mount shasta retreat. this is what dreams are made of, right here. we basically sit on 60 acres. the house is about 8,000 square feet. and as you can see, the logs are magnificent. this is the great room. this is my favorite place in the entire house, mostly because this tree right here--

this is our feature tree. and this actually is a structural tree. it holds up the entire roof. god doesn't put a money compartment on a coffin. it just doesn't happen, so, i'm spending it. -and what better way to splurge than on a timber palace that's a far cry from the wooden shed boyce once shared with his brother? -beautiful day. -yeah, it is. we came from humble beginnings, and then to realize the american dream-- this is the true american dream right here that joan and i have, and i'm hoping that someday our grandchildren, our great-grandchildren, our great-great-grandchildren will appreciate how hard we've worked. -coming up, find out how one enterprising woman turned her childhood obsession into a high horse-powered moneymaking machine. -when i got into the horse business, i never dreamed that i would've made millions doing it.

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and it could save you hundreds. xfinity mobile. magnificently coiffed manes. the world of high-end horses sure is glamorous, unless, of course, you're the one shoveling their (bleeps). but one girl from working-class suburbia was delighted to do all that and more, and by combining her passion for horses with an unparalleled work ethic, she managed to bale and groom her way to a multimillion-dollar breeding business.

meet brittany pozzi. -good morning, teddy. are you hungry? i'm brittany pozzi, and i raise, train, and breed horses. and that's made me millions. gonna be a little cold to do this this morning. -having already generated $4 million in revenue, pozzi performance horses is clearly living up to its name. -i think people are shocked that i've been successful as i am. they say, "horses are people's hobby, "not their full-time job." but very wealthy people use horses, and i've made millions of dollars, so it is possible. but i wouldn't say that when i started this whole venture that i was like, "oh, i'm gonna sell horses "for hundreds of thousands of dollars." i started it because i loved it. it's funny, 'cause i was raised with absolutely zero horses.

i lived in the suburb, rode the school bus to school, i actually didn't start riding till i was 12. and i begged my dad to get a horse. i mean, it was the only thing that ever came out of my mouth. finally, he gave in. the first horse that i got, her name was black. it's kind of a funny story. we actually rode her to my first barrel race, me and my dad, 'cause we didn't own a trailer. -and for those who don't get espn 4, barrel racing is a rodeo event where riders try to complete a cloverleaf pattern around preset barrels as fast as possible. young brittany found success in her professional career immediately, going to the national finals rodeo in her very first year. -in 2003, i came in first place to the finals, and i'm the only rookie barrel racer that's ever done that. -and her success has continued throughout her 11-year career, as she's won over 80 races and taken home an astounding $2.5 million in prize money.

hungry to stay on top, brittany realized that the best way to keep her program supplied with high-end horses and to supplement her winnings was to breed and sell her own. -my first big sale was 60,000, and i thought, "wow. if i could sell one or two a year for 60,000, "that's pretty good profit." -so brittany brought the same relentless focus to breeding that she'd brought to racing, and before long, she realized that her competitors were betting on the wrong horse. -basically the secret to my success is having the mare power, having to use real good blue hen mares that are producing babies every year. everybody gets all hyped up about, "i'm gonna breed to this stallion. "i'm gonna breed to that stallion." the mares are what makes or breaks your program. so, i don't sell any embryos out of my mares. i don't really want my genetics to get out there. -bottom line: brittany sells ultra-premium horses and commands ultra-premium prices.

-i have anywhere between 12 and 15 babies a year. those babies potentially could bring in 100,000 apiece. but the most i've sold a horse for is 200,000. -and considering how passionate brittany is about horses, you can guess how she spends her extra cash. -i bought this house for 300,000, and since then i have added a few hundred thousand dollars in barns, fences, arenas. want to be able to spoil myself a little bit. this is actually my favorite hat. it is specially made beaver hat. and instead of louis vuitton shoes and jimmy choos, i have stetson boots. the value of my stetson boots are probably just the same as the value of those shoes. i collect saddles worth thousands of dollars. these are more suited to my industry than having a fancy handbag. yes, i have made millions of dollars, but i have always been taught to not buy anything that you don't need.

-there is one thing a barrel racer does need, however-- and that's a hotel on wheels with plenty of vacancies for her horses. -the biggest trailer that i own is basically a camper in the front. this is the master suite. it has a tv with satellite up there. basically, luxury living for a rodeo athlete. the trailer is so large that it's not able to be pulled by a regular-size truck, so i have a semi. this is the third semi that i've had. it actually has air-ride seats. the back seat in the back lays down and makes into a bed. so, for a rodeo cowgirl like me, this is the ultimate travel. -but when you're used to ultimate luxury on the road, you need to come home to something with an even bigger wow factor. -this is my colorado home, which is my favorite place on earth, and i'm so excited and proud to own. the house is 4500 square feet. it's on 150 acres.

it has two barns, an arena, and also a guest house. it's a getaway. my boyfriend and i can actually chill out, and it is really a rest and relaxation place. your shirt look pretty good. -yeah, it's amazing we have to warm up. -i love what i'm doing, and i love being outside. i love working with the horses. i'm just a girl from a small town in texas, and i wasn't meant to be a millionaire. i just worked hard, and it happened. -coming up, find out how two best friends turned trash into cash. -the first time i realized that i finally had money was when i got an invitation in the mail from american express for the black card. -(mimics heavenly choir) -doves flying out of it.

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soiled jumpsuits. that's what comes to mind when most people think "trash removal." but two savvy guys from florida decided to replace the crud and grime with clean-cut glam. and now, the only thing piling up... -whoo! -...is their fortune. meet nick and omar. -you got it? -oh yeah. -i'm nick friedman. -i'm omar soliman. -we're the co-founders and c.e.o., president of college hunks hauling junk. -we've taken a simple business, like hauling junk, and made it into a multimillion-dollar company. -take these over to be recycled, donated, disposed of,

and then get onto the next job. we have over 50 franchises, over 200 trucks, over 1,000 employees, and over 25 million in annual revenue. when we first started college hunks hauling junk, i never thought we would make real money, but now the company makes millions and millions of dollars. and because of that, i think i've been able to pretty much live out my dream the way i pictured it as a little kid. florida living. -college hunks got started the summer before our senior year at college. my mom had a furniture store, and she had this beat-up cargo van they would use for deliveries. so i asked if we could borrow the van to haul people's junk around the neighborhood, invited nick, said, "all we need is a catchy name." after a couple of beers, we started to get a little bit creative and we came up with college hunks hauling junk, put up some fliers around the neighborhood. 6:00 that evening, the cellphone rang, and we were in business. -for homeowners wary of all those shady-man-with-a-van type services, college hunks had obvious appeal, and the immediate positive response

made nick and omar realize they were definitely onto something. -omar and i went to a top 50 high school in the country, so my parents wanted me to get a good degree, graduate, climb the corporate ladder, so our parents were a little bit skeptical when we told them we were literally throwing away our college degrees to go become trash men. -but while their parents saw plenty of wasted opportunity, nick and omar saw plenty of opportunity in waste. -we were very fortunate. it was the middle of the housing boom, there was a ton of business to be had. by month six, we had our second truck. by month 12, we had our third and fourth truck. by month 24, i remember omar and i looking at each other, and we were like, "okay. wow. we've created something pretty cool here." and so at that point, we decided to franchise our business, because we knew that that was going to be the fastest and most effective way for us to scale our business across the country, 'cause obviously we've got a lot of growth plans for the company. jacksonville, charleston franchises have opened offices. excellent. -now the proud owners of a truly national brand, nick and omar had to devise a way to standardize customer service

and make sure every homeowner had the same high-quality experience. -this is our national call center that fields all the calls for our franchise owners. we handle well over 1,000 phone calls per day in the call center. 14 hours a day, seven days a week, with live agents answering the phones to book the appointments, so this is really the heart and soul of our business right here. -college hunks hauling junk. this is renata. how may i help you have a stress-free day? -we've created a system and a process. answer every call for every franchise-- it's a huge competitive edge against the competition. business is the easy part. it doesn't matter if there's thousands of junk-hauling companies out there. the fact of the matter is, we've got a catchy brand and a great way of getting people through the door. -the average hunks franchise hauls in an impressive $500,000 annually, and with 50-plus franchises, that means sales of over $25 million a year. -that's a long way from where we came with just a beat-up cargo van and a couple of dollars in our pocket. like, "dang. we really made it." when we started the business, we were bachelors, we were single.

it was pretty nice. we would go out to nice restaurants. we'd go out to night clubs. we'd go to the bar. -i think the first time i realized that i finally had money was when i got an invitation in the mail from american express for the black card. -(mimics angelic chorus) -doves flying out of it. so, that was probably the first time i was like, "okay. wow. we're in another level now." -and now that i'm married, i have a three-year-old son, it's certainly-- the pace of life has slowed down. -and what better place to enjoy that slower pace than in one of the nicest neighborhoods in tampa. -we moved here right off of bayshore boulevard a 3,000 square-foot house. we're walking distance to bayshore. great neighborhood, get the bay breeze in the morning. got some nice art that the wife picked out. she's got a great eye. i'm not sure what these horns are. i'm pretty sure no animals were harmed in the creating of them. salud. -we did it. -yup. -this right here is my maserati ghibli qs4. custom paint job, custom wheels,

custom wood and leather. for me, it was something that was just a milestone, you know, i made it. i can go to these big business meetings with the big boys and not feel intimidated or inferior to the different cars that are pulling up into those meetings. i can feel like i belong with them. i always knew when i was successful i wanted to have a nice, exotic car. and that's it. of course, i have my real baby coming in about three months, so she'll take the place. we decided to lay down roots here in tampa, because tampa is a great community and the location of our house-- got a great view of tampa bay and bayshore boulevard. i'm blessed to have a great wife, and starting my family, and looking forward to that next chapter in life. it's kind of cool to go through these different stages of life with somebody who you kind of grew up with as a buddy in high school. -hey. -guys. -how's it going? -how are you? -we're the american dream because we took a blue-collar business that's been around for a really long time, and through hard work, we've been able to build an empire. -cheers. -cheers.

-going down, buddy. -coming up the one secret that catapulted all these blue-collar millionaires to extraordinary success. -i didn't figure it out until after the fact, but it changed my life.

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-you know, if becoming a millionaire were easy, everyone would do it. but what sets people like boyce, brittany, and the college hunks apart is, they don't ever see obstacles, only opportunities. -think i can get on this side. whoa. or not. my dad told me it was impossible to make a living with horses. you know, "horses are people's hobby, "not their full-time job."

-our parents were skeptical when we told them we were gonna quit our corporate jobs to go haul junk, but we were real passionate about it. i never had as much energy as the day we quit our jobs and started hauling junk full-time. -when i bought our first slipform machine, i very specifically remember people thinking i was crazy to do this. tell me i can't do something, i'm gonna make sure it works. i worked doubly hard. and we did, we showed 'em. -and that's the sign of a true visionary. expecting success when everyone else is expecting failure. -there's gonna be a lot of doubters when you start a business like ours. don't listen to what other people are saying. no matter what, if you work hard, that hard work pays off. -i love these young guys who are just up-and-coming in our company. and i often tell them the story about how joan and i did this. -thank you. -and i tell them, "that dream is there. "you just have to chase it." that's what success is all about.

- [nfor the hoover smartwash. is a paid advertisement when your throw rugs need cleaning, you toss them in the washing machine, easy. if only you could do the same for your carpet. instead, here's what carpet cleaning looks like for many of us hauling around heavy, bulky rental machines. they're a hassle. and do you really want to bring someone else's dirt into your home? and then there's all the mixing, soaking, waiting forever for your carpet to dry. no wonder we sometimes give up and call in a pro, but that's a whole other level of pain. they're all over your house. you're left with a damp carpet and it costs a fortune.