xle also. >> starbucks with or without the impossible. >> guy >> chick en burrito >> see you back here tomorrow. my mission is simple, to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramer. other people want to make friends, i'm trying to make you some money my job is not just to entertain but teach you call me 800-743 800-743-cnbc or tweet me at jim cramer we're experiencing a new set of games that start at 9:30 and end

at 4:00 though sometimes go into extra innings but at least we got some sports, it happens to be in the form of a stock market had sports gamblers descend because they have nothing better to do, nothing else to do. does that explain the action today when the dow gained 131 points and s&p claimed nasdaq jumped but be careful, there were late day reversals or just investors pouring money into the same members of the new high list based on a winner's win philosophy maybe driven by foreign buyers honestly, at this point it could be all three and the problem with these constituent sees is they make things more dangerous for the rest of us how do i know this i made it up no let me -- first, i did some first class work by my friend david, the master of research at goldman sachs. in his must-read u.s. weekly kick start, he talks about how foreign investors with largest net buyers of u.s. stocks in the

first quarter and notes that there is a surge in retail trading. retail meaning like regular people put it all together, and there is a lot of money flowing in the stocks we see equity allocation of 44% up from 40% at the beginning of the quarter and the real money is probably higher, higher than that because the estimates don't fully account for the pickup in retail investing activity. these constituencies push the market higher and plenty of firepower, looking good at 70%, certainly enough to keep the rally going. historically, this is not a great base to come in on, to level. when you got tons of money that are momentum players, not index funds but actively managed funds, it can produce a toxic

c combination. i'm acknowledging the history and you have to understand that history is not now on the side of the moment in buyers because it's later than you think. why not? the problem is timing. this morning i saw a beautiful tweet from a viewer that made a ton of money in a short period of time by watching "mad money." i told her take some money off the table now. you never want your gains to turn into losses but they rarely display that discipline because while they are all in at all times, consider the investing style of these three groups and question if you're one of them there is foreign investors they are notorious for coming in the end of the move because they are searching for the hottest markets in the world right now we have a hot one. that the why this overseas money is invorllved in some of the greatest bubbles of all time 1987 stocks soared into the runup to black monday. at that point japan reigned supreme. they have a 45% share of the market the u.s. represented 33. we're half there high single

digits again, near the end of the '80s, these japanese buyers were notorious for taking stocks allowing insiders to get in and decided to go into the united states in a big way. they controlled the opening by the same hand full of stocks no matter the price they were responsible for big chunk of the runup to the great crash of '87 at its peak the market was valued at 29 times earnings, the highest they witnessed and foreigners didn't care, japanese buyers seem to have no price sensitivity whatsoever lots of if i werfirms were longs and portfolio insurance using futures to hedge against potential stock declines and the portfolio surged completely, fallout crushed and gave us the 22% decline in a single day. what happened next these japanese buyers were momentum traders after the crash, there was no more momentum to be had. they sold stocks at the worst possible time. once the ball starts coming down, it doesn't automatically

start coming up. these people were the ultimate buy high sell low investors. i don't love it. i hate it. this time from europe doesn't matter where it's coming from. second group aggressive mutual fund managers. the professionals love to blame individual investors like you for the .com bubble. the big move came from portfolio mangers that bought the same stocks every day they didn't know what to do with it and loved their stocks. they had to put it to work so they doubled down on what they owned. these money managers are buying apple, which i love but it's fueling the stocks down 72% run for the march lows, which by the ways accounted for 12% of the rally. the ones that keep bidding up microsoft, amazon, facebook, they have momentum and justify their purchases by focussing on the earnings on the out years, 2024 sometimes they fool themselves into buying the stocks, reacting to price target boosts from the

analyst community. now in a normal market, something like apple would run up into a developer's conference like it had yesterday and immediately sell off only to the news that's what happened i don't like that. i like what happened today, big run. that's how almost it's always been unless there is a major revolution they won't stop buying apple stock. i don't like that. regular people that want big returns are plowing money into the mutual funds be careful they never know when to quit a lot of them own the covid-19 stocks by the way, the cramer covid, a lot of those reversed at the end of the day today, be careful they could be down tomorrow. finally, the third group is retail traders despised by most of the old people in the business these people do seem to be transplants from the world of sports betting looking for a

winner or loser. david is providing us -- i have a lot of buddies name david, with a list of their favorites they like penn national. a controlling stake in bar stool sports we had them on last night. coincidence? they like moderna that leads the race for a covid vaccine, tesla, royal caribbean up nicely today, one of the nice cruise lines and mgm resorts lowest dollar casino stock and spirit airways stock, norwegian cruise, lowest dollar cruise stock other than carnival, low pro, marathon, lowest dollar. still solvensolvent. this tends to make big moves along with airlines and cruise lines, textbook recovery plays let's not ignore the obvious these stocks are putting rules

day trade guys at bar stool. he's got a huge investment in penn national. they are partners. he's active in the airlines and cruisers he's funny about it if you follow him on twitter. he has a big following he's moving stocks his people want action he's giving them in spades my view, i'll save it for tomorrow now, of course, there are plenty of other names that keep being bid up by all three groups, retail, the europeans and mutual funds. most of the cramer covid-19 index for example. these stocks thrive in an environment where people are stuck working at home and keep being swept up in the buying which is meant by few sellers because like in 1987 they know the buyers will be back so why sell today that's a terrible philosophy, believe me it works until it doesn't. i can't do anything about the european buyers and fund managers think we're dead wrong but i hope i can reach the home gamers that come in during this incredible run take some of your winnings and invest them into high quality

stocks ideally, the next time we get a pull back, i don't care, i'm not looking for action the bottom line is my late mother would always say, sometimes after big wins, we went to the ponies and casinos, it's good to walk out and buy yourself a darn beautiful cashmere sweater if you have big gains, ring the register and go shopping for something a little more lasting. let's go to joseph in virginia joseph >> caller: hey, jim, this is joseph from virginia. >> what's going on >> caller: with dining opening back up now, is crackle barrel a big place to be or should it be in pharmaceuticals and -- >> i mean, low gasoline prices let me tell you about the problem when they see the restaurants open they take out half the tables because of social distancing it's called social loss making and you don't want to be in the restaurant business. you want to be in chipotle because they have drive-through

lanes. social loss making is a bad thing. it's good for your health. conrad in florida, conrad? >> caller: hi, jim from one b and b owner to another, i feel your pain. >> do you know how bad that business is right now? i mean, it's unbelievable. >> reporter:. >> caller: it's picking up down here, thankfully. >> you're one lucky guy. what's going to work >> caller: we combat veterans like our guns and ammo physical wi and financial. i got the physical covered i want your take on financial. two companies on the same size, which is better rgr or swbi? >> i typically do not recommend gun stocks but i think stur sturm ruger has a good balance sheet. i'm not anti gun or progun, it's not just been much that we talk about. let's go to adrian in california, adrian >> caller: hey, jim. first time caller here. >> okay. >> caller: what are your thoughts on going long on purple invasion link in the stages of

ramping up production to meet a surge of demand. what are your thoughts >> i don't like that business one bit. not one bit. and this mattress and bedding, there is too many in the area and i'm not there. i'm not going to be on board on that situation it's just not my style all right. guys, look at this this is a list of momentum okay i like value and by the way, even though it's low price, it does not mean it is value. all right. we're seeing three kinds of investors in this market for you, the home gamer, i think it's time to think about taking some stuff off the table, no, i'm not calling it top there is a lot of money in the market but holy cow. you see the reversal at the end of the day and momentum tracks everywhere on "mad" tonight, two signs that a potential the signal to the party is almost over i'll reveal them looking for fireworks ahead of july the fourth holiday

i'm not negative when the market collapsed this year one of the groups hit the hardest was retail but there could be some plays worth considering the beaten down sector i'm going to tease you and let you find out stay with cramer >> announcer: don't miss a second of "mad money." follow at jim cramer on twitter. have a question? tweet cramer, #madtweets send jim an email to mad money at cnbc.com or give us a 1-800-743-cnbc miss something head to madmoney.cnbc.com.

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this rally is starting to really get under my skin it's not a major irritation to make me want to sell everything and you miss out on runs in dell tonight on important restructuring. two stocks you know i love mine are annoying that make me feel like people are beginning to get reckless. let's call them peeves. there are so many that i am, yes, getting peeved. first peeve, hardly a day goes by without an analyst raising a target take square and paypal plays i like so much that you've heard me say i like them a million times. both benefitting for the pandemic paypal is up 60% for the year, 6-0 where it's valued at $202 billion. square is up if you call to the lightning round, i'll say the best in the

world. but fif i had more time i'd explain i worry when i see the stocks going up and up and up on a series of price target boost not rallying on earnings or sales. in reality when square reported the gross payment volume that is important came in weaker and they gave you a small revenue beat, they missed the earnings by a mile. since then the stock is from 68 to 104 again, i love square but i'd be lying if i said that move didn't make me uncomfortable. paypal, i've been pounding the take on this for ages probably more than anyone than the ceo however maybe the cfo. however, i'm conscious that the last time paypal reported they delivered across the board disappointment they missed on volume and revenues and earnings. they made 66 cents just like square they pulled their guidance it was not a good quarter because because i believe in the long term story and surge from

128 to 172 what's the problem recommend the stock is on fire am i complaining about i did my job simple, it worries me when stocks keep running on no new news i expect the analysts who haven't with the price target will concoct some tail wind. when i see people pay more and more for the same set of earnings or sells it gets my hack hack up and it's been working endlessly. this kind of what is known as multiple expansion never ends well unless there is a takeover bid and that can happen or shocking acceleration and earnings like zoom i watch helplessly as these stocks are bid up day after day on nothing substantive and i think man, it's -- people will get hurt look, i'm thrilled that so many new traders are coming to the market stocks are an incredible wealth

again tr generator because chasing momentum is not the right approach there is momentum traders out there, not just the price target boost chasers. they are joined low dollar amount stocks that belong to failing enterprises. stocks don't trade down to the single digits for no reason. in the old days, low dollar stocks made sense but we have fractional shares so there is nothing stopping you from taking a significant position in an amazon or apple. facebook with a fractional share. as long as these momentum traders crowd into low quality si si single digit stocks consider me concerned. price target boost and promoters two worrisome signs, you get enough and we're most likely, we're not there yet, most likely closer to when the party is almost over. stick with cramer.

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in a market that's as confused as it is confusing, i want to take a new approach. as i told you this is a bi nrnay movement maybe these cases in the sun belt stop the america awakens theme working so well right in its tracks maybe the stimulus will expire in a month maybe congress passes another rescue package the truth is, we don't know. how about a vaccine? maybe not a vaccine. on the short term, in the last few months as i said at the top we've seen a massive influx of new traders, many first-timers learning by commission free trade and low stock prices and they love it i don't normally reck monday tra - recommend trades on this show and i think you're less likely to get burned making long-term good bets on high quality

companies with dividends but right now there are navest traders out there. i got to help them if you're going to be trading anyway, i want you to do it skillfully and that's why tonight we'll go off with a special edition of the help of larry williams trading stocks since i was a kid. williams wrote more than a dozen books. he has a website called i really trade.com and created indicators and got a phenomenal track record remember, when we checked in with williams near the end of april, he told us to stop worrying about the pandemic. oh, man, was that a bold call at the time from a financial perspective, he nailed it. williams said we would be able to reopen in mid may it flew in the face of financial wisdom he's probably too optimistic about covid itself given cases are surging again. he's a money man, not an epidemiologist it's one of the best calls i've seen the increasing cases didn't

correlate with the market anyway he has another idea, a short term fourth of july trade. we don't normally traffic in this stuff i make that cav yacht because i don't think they want to think it's a show. i got to be sure you'll be rational and disciplined this is what williams heard about in 1966 from his friend who wrote about the fourth of july trade in behavior of prices on wall street he pointed out that from 1897 to 1965 the dow jones was up 81% of the time before the july fourth holiday. 81%. williams is using this one ever since with one added twist and it's been among the most consistent short term trades in his entire arsenal take a look at the daily chart of the s&p 500 in mini futures going back to early may. okay the blue line is the seasonal pattern, the way the s&p trades this time of year historically from late june through the first weeks of july you usually get a

substantial seasonal rally i know we had a rally by bear with me. put money in an index fund for the next month not so far if you really want to trade, you have to go into it with more than just an idea. you need a well defined entry point and well defined exit point no matter what that's why williams looked at the action to find the best moment to start this fourth of july trade using the s&p 500 crucially and i want you to understand this, he used what is known as the $2,000 stop lose order meaning the broker would automatically sell if we got a sizable decline and sold it into the first profitable opening younger people listen up, that's the discipline you need as a trader you get in and when the trade is over you get out what's william's founder for the last 21 years? if you bought the s&p six days before july 4th, it worked 57% of the time and on average lost money. if you bought five days before the trade worked 66% of the time

those gains weren't enough to offset the losses from the other third however if you bought four days before the trade worked 80% of the time and on average you have a nice profit if you bought three days before, look at this 85 and you had a sizable profit but over the last 21 years, the best odds came from buying the last two days before july 4th holiday. now that worked out to be an astounding 95% of the time and average that gave you the biggest gain what you want to do, write in down new guys. go buy the shipping stocks or you can listen to larry williams if you want a short term trade, williams says buy the s&p two days before july 4th the stop loss order who knows navarro comes out and says the president doesn't know what he's doing and says navarro is right and we willget china wherever we can and it doesn't matter but williams likes to let this run for two days and sell into the first profitable open. there are ways we can make this

more complicated, agagenerate m upside this is about catalyst and discipline, most traders don't understand you must need and have bottom line, most of you shouldn't trade, you should invest for the long term but if you trade anyway and i know you're going to, i think this fourth of july trade from larry williams makes a lot of sense as long as you're disciplined about it look at that gain. adam in new york, adam >> caller: hey, jim. how is it going? >> not bad, adam, how about you? >> caller: pretty good thank you so much for squeezing me in. big fan. >> excellent. >> caller: jim, i have a question about simulation plus xlp. they hit an all-time high last week, slp and i wanted to know from you is can slp sustain this level of growth post covid, the automation software cloud gain is very, very fierce competition and stiff. do you think they can keep growing past covid

>> i think they can. they are recognized as someone and i think the drug research business and it's only a billion-dollar company now look, of usualyouls obvious down but you're fine the end of covid that may not end quickly will hurt these guys let's go to tennessee. >> caller: jim, how are you, my man? >> doing fine, how about you >> caller: great, great. i want to give a shoutout to michael. secondly, fsly, increases recently -- >> did you see the reversal at the end of the day the stock was going up it had a really big move and hit 81 and went back to 75 that's a classic sell signal be ware. that reversal is not a good sign great company, though. i don't usually recommend trade but if you do it, think of it as a fourth of july train

it makes sense if you're discipline only. go buy a shipping stock or airline. knock yourself out much more "mad money" ahead. covid-19 pandemic is taking a toll on retailers including a $9 stock or after today's move higher could it be signaling the beginning of a term? i got the ceo. the fake beat battle is condescending is heating up and possible foods just halanded a landmark deal and earned a spot on cnbc's disruptor 50 don't miss my sitdown with the ceo and all your calls, rapid fire tonight's edition of the lightning round so stay with cramer

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. whether n covid first hit, to make money when the government forces your stores to close. it was indiscriminate. take lands end, the small apparel company known for its cot l catalogs is e commerce they use 96% of the business online before the pandemic they were expert menimenting with digitale tools and low teens to $4. they only have a hand full of stores of course, the stocks made a phenomenal comeback climbing to more than $9 still 50% for the year now lands end is in great shape, not a ton of demand for clothes during lockdown. the guidance was encouraging plus last week the company got hit with a credit down rating, oh, boy, downgrade to ccc. not the best balance sheet coming due next april, ouch.

as an e commerce play could this be worth learning about? let's check in with the president and ceo of lands' end. welcome to "mad money". >> hi, jim, how are you doing? >> doing well. let me tell you, i was talking to my executive producer we're huge customers my wife puts her initials on everything and that's why she goes to lands' end and a lot of times we think frankly and you know i know you're a chairperson from a long time -- for many, many years josephine, i'm always trying -- i asked john a million times why isn't this a bigger company? why do you think it's been held back >> quite honestly, 100 things people don't realize about us is we're one of the top top five largest single brand websites in america. the company has been an e commerce player since the beginning. we're the first company to sell

clothing online. of course, during the early 2000s when the company was purchased by sears while it was played up as a big story, there actually wasn't a lot of energy with the customers so it didn't help the company's performance and got spun off in 2014, there were starts with management. since 2017 when the management group has taken over we've gone top line while getting work. >> now are you able to assure us that you've got something in the works to be able to at least refinance or spread the debt from april because the ccc downgrade are not -- they are stock oriented the credit side is not as good as i like. >> it's going to happen. you're going to get downgraded when that term debt comes due within those 12 months, however, we're starting to see a good

market out there for us and we don't have sleepless nights now. >> that's good to know talk to me about this kohl's deal we like kohl's but i worry that it's down market made lands' end to me is up market. >> it's interesting you say that one of the things that did not work for us with sears was the customer sears customer were not the same as lands' end and that's why we end up exiting that helation sh - relationship with kohl's, that's a different story. the kohl's customer has the same attributes as lands' end and over five times the u.s. database it's getting the brand out in front of a lot of new potential customers. amazon -- >> i'm sorry go ahead. >> go to amazon a couple years ago, we're really testing. could we go to other parts of distribution where our customer is shopping and they can find lands' end what we found with amazon is over 50% of the people buying us

there never heard of lands' end and never shopped with them before 27% of the people buying us there have not shopped lands' end between one and five years we're bringing in a new customer to grow the total understanding of what the brand is. >> you talk about stores as customer service centers and you're actually adding brick and mortar all right. so i'll play the devil's advocate why do you add brick and mortar in minnesota, pennsylvania and go up another eight, illinois, delaware and virginia when the world is going digital >> let's just be clear less than 5% of our sales are from brick and mortar stores so it's a service to our customer there are lots of customers out there that are lucky to buy online you're seeing a huge increase on shopping online right now, absolutely however, some customers will still want to interact with a brand in a physical location and that was the emphasis on these stores having said that, we've stopped

opening new stores going into 2021 we'll take a pause and see what happens with customer traffic in brick and mortar before we go back there where we're taking our money now is tech. tech is working for us the increase of speed, increase of ease for the customers, increase of payment options are things we're working on now to improve the usability of our website. >> now, when i go to your website, i know you said business is strong i want to hear more about that because you were running some very large sales a lot of 60% sales this morning and afternoon. is that just clearance or because you guys are -- can be bargains >> let me explain this to you. our company was founded on quality, value and service now, one of the things that's been negative with the retail industry in the last ten years is that people have been buying the business back with promotions and it's been detrimental to most of the people in the apparel retail space. what happened is they have went

to mid teens to single digits. not good for the business. people in the embracing technology will end up falling out and make companies like lands' end much stronger, and if you look on the website, you'll see up to 60%. that's not everything at 60% what is important for us is gross margin and with artificial intelligence and a program we're calling dynamic promotion, we've been able to show you can increase gross margins at the same time as offering good deals on products not selling well or customers would like to get but at a slightly higher discount. so we're really doing two things at once. we're using technology to manage what the customer is seeing and to manage increasing our prices. >> one last question, when i look at what you're doing, i think of what nike said they would do two years ago we're going to make it so that it's digital and therefore person it got their price earnings up

four turns you guys can be the most personal apparel maker how much more personal digitized can you get? >> going into 2020 we focused on it would be our year we finished 2019 strong and started out february strong and the pandemic hit we're doubling down on everything we do well. you mentioned earlier you and your wife were buying products to put initials on that's a big part of the business for us and personalizing the product for the consumer another way you look at personalization is what you see when you get on the website. through artificial intelligence, we're giving customers based upon the shopping history and what they are clicking on a different look that is personalized towards them. >> excellent look, it's just adele lig delig have you on, sir i always wanted to meet you. if i have to do it this way, that's fine. thank you so much, sir. >> thank you, sir. all right. so "mad money" is back after the

break. wait a second, my friend scott has a dynamite show lined up tonight. >> announcer: tonight at 7:00 p.m., are schools really ready to reopen this fall? plus, are you ready to travel yet? one travel advisor gives insight on where activity is picking up. and what's next for tennis after the sport's top staar tests positive all tonight at 7:00 p.m. with scott. (music) ♪

. it is time, it's time for

the lightning round. buy, buy, buy, sell, sell, sell. and then the lightning round is over are you ready ski daddy? jim in washington, jim >> caller: hey, jim. >> yo, yo. >> caller: how is it going with you? >> fine, thank you how about you? >> caller: all right do you think taiwan semi conductor is a good stock -- >> it's not a good stock, it's a great stock. i can't believe how little it's talked about here. that's how good it is. how about todd in texas, todd? >> caller: greetings counselor. >> yes >> caller: todd from texas we spoke last summer, you may remember my son was on the transplant list and he had a rare liver disease he's doing great. >> that's good news. that is good news. >> caller: yeah. october 4th, 2019 down the road

at childrens in pittsburgh, i got a great team there. >> that's a great transplant hospital absolutely >> caller: he's doing great. happy little warrior. >> that's good we support transplants in colombia go ahead, i'm sorry. >> caller: thank you for all your do for our family and for so many families in this country with your -- >> we care that's what we care about. you know that, thank you >> caller: so my stock closed 1048 today. >> 5 g company i like. i went down a couple bucks after i said i liked it. i'm not running for the hills. i'm sticking by it let's go to leslie in california, leslie >> caller: boo-yah, jim. >> boo-yah. >> caller: it's less llie from n francisco. thank you for taking my call i have a small position -- >> it's not doing anything it's just not doing anything to me, it bothers me

it bothers me. it's the momentum play not doing anything i'd like to see some really big news from there. let's go to deno in indiana, deno. >> caller: jim, thanks for taking my call. >> sure. >> caller: the question i have is eri. >> no one asked me about eloquethat i'll send you the one people are tired of hearing about i'm consistent i liked it at 30 i liked it at 20 and 12 and eight. let's go to felice in connecticut. felice. >> caller: boo-yah mr. cramer, i'm interested in the stock as astrazeneca. >> that is one well-run company. great franchises

i'm saying two thumbs up craig in illinois, craig >> caller: boo-yah, jim. >> boo-yah. >> caller: halliburton. >> i saw on the previous show that hall burltiburton was beine by one of the traders there and i'll join them fade, which means that's a genuine work how about rich in new jersey, rich >> caller: jim, big north jersey boo-yah for you. >> bear country. what's going on? >> caller: what's going on, man? listen, your boy has helped me make some great gains over the last few weeks and i got a question. >> yeah. >> caller: i'm thinking about moving the profit into alaska airlines for a long-term play. what are your thoughts >> it's well run if you buy an airline, it's well run. i always default to southwest because it's best run. and because it's gary kelly and a $34 stock and i don't know

when the gospel likes it i have done like maybe 25 years worth of southwest that the a lot of time maybe wasted but i think gary kelly is the best and i'm sorry i put in so much time and so much work and read so many things because it would be better to say i like southwest and that, ladies and gentlemen is the conclusion of the lightning round. >> announcer: the lightning round is sponsored by t.d. ameritrade i have an idea for a trade. oh yeah, you going to place it? not until i'm sure. why don't you call td ameritrade for a strategy gut check? what's that? you run it by an expert, you talk about the risk and potential profit and loss.

could've used that before i hired my interior decorator. voila! maybe a couple throw pillows would help. get a strategy gut check from our trade desk. ♪ wherever you may go, lexus will welcome you back with exceptional offers on exceptional vehicles. get zero percent financing and make no payments for up to 90 days on all 2020 lexus models. experience amazing at your lexus dealer.

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with so many covid outbreaks, the plant based meat alternative business we know about beyond meat but there is another major player in the space that held impossible foods, which is number 49 on cnbc's disruptor 50 list that's low you might have recognized them from the impossible whopper at burger king or the impossible stand at what used to be

baseball's place in san francisco. the difference, impossible is gwinnett tig genetically engineered and some people balk at eating non-gmo foods. starbucks announced the impossible breakfast sandwich as part of the summer menu. this is the latest move from a company moving agrelgressively boost distribution last month they started selling products in kroger i think these plant-based meats are the future let's talk to dr. pat brawn, the fou founder and ceo of impossible foods. dr. brown, welcome to "mad money". >> thanks, jim happy to be here. >> you look better than in the commercial i love this. all right. so i want to try to put things in perspective i thought the kroger deal, to be very good friends with the people of kroger was gigantic but i imagine a deal with starbucks for a breakfast

sandwich can be bigger than kroger can you explain which will help your margins better and which will help your bottom line >> well, it's way too early to say because of course, we're just a few hours into the starbucks launch so that's not exactly how i look at it but i would say it's huge for us it's by far the in terms of the number of outlets by far the biggest launch we've had and of course, the opportunity to partner with an iconic global brand like starbucks is probably equally em poor tablet -- impon raising interest and trail in consumers. >> do you think that given the fact your competitor beyond meat has a close relationship with duncan, this is pretty much an obvious choice for impossible to get, to do >> well, we've been talking with starbucks for awhile and so basically, anyone who is selling

to any consumer who would otherwise be buying meat is an obvious choice for impossible foods but we really starbucks was one of our, if not the top target outlets just because of the part of their brand. and also, the, you know, in the 18 to 29-year-old age group, more than a third of that population in the u.s. goes to a starbucks every month. so it's just a great opportunity for exposure and trial. >> i have not been able to get ahold of kevin johnson today but as a long-time follower of howard schultz' positions, he's the founder, he always told me listen, what matters, jim, is what tastes best i was initially surprised that starbucks would go with someone who has gmos in them but that is

not the way. are you concerned others will find the gmos once really the impossible are, let's say, found out about that it will hurt your business >> not at all, no. i mean, we've become plately chance p - been completely transparent we used genetically altered yeast that makes meat take like meat and makes our products taste like any other plant-based products on the planet we've been open about that forever. we're proud of it. frankly, i think that, you know, i talk to consumers about this all the time and as soon as they really understand what it is and why we made that choice, it just a total non-issue. >> well, i have to tell you, look, i've had your burgers and i think they are fantastic and i can't tell the difference and i do like the taste more than meat candidly and i figured, it has

got to be something and i'm sure it's the gmo this is not as important issue for me as others i care about the taste and ingredients. talk about how plant based is a superior way to get your nutrition than it is to get it from a cow. >> from a nutritional standpoint, our products match the protein quality and content of the animal products that they replace. they have no cholesterol they have lower saturated fat, lower calories and the same iron content, available iron content and so, you know, if you're comparing our products to the animal-based product it replaces, i think ours is a clear winner from the health nutrition standpoint and frankly, i think as many people like you say from a taste and

de that saint poitand point, as we. plant-based products are going to completely replace the animal-based products in the food world within the next 15 years. that's our mission that transformation is inevitable and one counter intuitive thing about it is, you know, the pig and the cow are not working on getting more d l delicious. impossible foods are working to make our products more delicious all the time and we have the ability to do that because the cow was never engineered to be delicious. we get to figure out what to change to make it better, healthier, more dell accomplishoaccomplis -- delicious and affordable. >> it's a necessity. now one last thing i need to ask

you about. i've been going back and forth with a major food company that the chinese decided not to take their product in a particular plant because in arkansas because so many workers had covid. have you had any problems with covid at any of your facilities? >> fingers crossed, none of our own facilities or employees, i'm not going to tell you it's not going to happen. there is a limit how we control it if you look at our facilities as compared to meat slaughter house basically, there is abosolutely no comparison. it's extremely clean, first of all. we don't have animals covered with their feces walking into the place, and we're able to keep our workers wearing protective equipment effectively social distance. we have a much lower density of workers, most of the processes

are highly automated and the workers are basically not doing just brutal manuel work cutting animals to bits but operating equipment that does the real work so i think the inherent risk is vastly lower but of course, there is always some risk. i mean, you know, at any day i could show up with the infection, hopefully not. >> i have to imagine kroger is thrilled to have you because of the meat shortage. there is a meat shortage and you guys have the ability to come with as much as they want. >> yes, well, you know, the demand is always going up and we're really seriously racing to keep up with the demand. we're effectively selling everything we can produce. but yeah, at least we haven't been taking down by covid. >> i think that's what -- in this world, i'm telling you, that's the most important thing right now at this moment dr. brown, thank you for coming

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i'm scott wapner on day 177 of the coronavirus crisis. tonight the nation's top doctor warns the next few weeks are critical in our fight against the virus. >> we are still in the middle of the first wave >> dr. anthony fauci goes before members of congress. >> but before you start talking about what a second wave is, what we'd like to do is get this outbreak under control >> tonight, details on what he said and where we stand. >> it's going to be very hard for local school districts to make decisions to