brought upboard seat if he thought he earned one. let's move on to microsoft, and tesla, names of the week. >> no doubt about it by the way very unusual to have the market up with most stocks being down watch if there's a divergence to be reconciled in next couple days. >> thanks for watching "closing bell,"" fast money starts now. >> thanks for watching "fast" coming up shares of pellegrioton sprinting and major deal in the consolidation sectors. and later the co-founder of the premier lacrosse league paul rabil with his thoughts on restarting during the pandemic back to stocks nasdaq throwing record close on

the heels of positive covid-19 vaccine news why are all the opening trades down check out the airlines and cruise stocks, battling rocky seas with major losses a cross the board. lastly, check out casino names you'd think they would rally but no a sea of red. what's with the break down between positive vaccine data and these trades we're back to the old play book in the market, tim >> yeah we had a week off. s&p outperformed amazon 8% in a week boy look at the turn around, look at that move by amazon, big upgrades on the street, maybe it's just catching up to the levels 3200 on amazon by goldman, alphabet shares there's different things going on as good as the potential vaccine news flow could be, i do think that the reopening trade is moving in reverse there's states that arguably

have lost control. so, i think consumers are assessing, but more importantly investors are assessing what consumers may or may not feel comfortable doing in terms of gettings on airplanes and getting involved in some hospitalitiality type experiences and meanwhile mega cap tech, the trend of covid-19, the new normal, hate using that term, is probably one you don't want to fade that trade whether cloud or e-commerce or recurring revenue streams changing the way we stay at home, whether it's nesting, despite the facts that we're rich in the tooth are changing based on a news flow. a vaccine tomorrow doesn't mean people will go out and take that vaccine. that's the sense i have. so it doesn't surprise me to see the diver divergence we see

tomorrow. >> once upon a time that move will allow you to go out and catch a movie or dinner, and fast forward a week it doesn't hold up. >> just to be clear, don't plan to go to buffet during the covid pandemic we're having. but that being said, i mean, i think a lost the rally from the march lows with this huge anticipation that you've got all these resources head towards finding vaccine you know, this was very positive news today but it was telegraphed a bit. we knew there was good stuff coming out dr. fauci talked about it last week other people hinted at that. there was going to be some positive news out there on these vaccines and you say, okay, when is it realistic that we're going to manufacturer a vaccine and get herd immunity via vaccine. it's january 2021 that we get

the vaccine into production it's probably another six months before you get everyone vaccinated if they take the vaccination so now you're lookle q3 on 2021 on earnings, how many companies can sustain that that's why cruise and airlines didn't rally based on the positive vaccine news. >> does this mean, karen, that the bid we saw last week in trans force and industrials, that that's over or do you continue with that sort of move in the markets? >> i -- i'm a little bit afraid it might be over unless we see something from congress that, you know, we see some kind of infrastructure spending bill that would obviously be huge i don't think at the moment that's right on the front burner something also, i agree with brian and tim, something tim touched on, some of these changes might be more permanent. when you look what sold off,

airlines when you look at office reads and mall reads those are selling off and i don't know a vaccine cures the problem for office reads. maybe we have a secular change and it's more permanent rather so i'm a little bit concerned there. the other thing is this tech trade i mean, i love alphabet being up but at some point it's probably gone too far whether that's right here, i don't know i don't have a better alternative to sell alphabet, i don't have a better alternative so i'm not going to sell it but i'm getting vertigo how some things traded today. >> and as alluded to couple analysts on the street don't have vertigo when it comes to amazon 3800 target for goldman's -- the shift to online some of that

may be forever >> yeah, so just like there's going to be scar tissue on hospitality names and companies like amazon is massive. the stock topped at 3200 week ago so to slap 3800 target is not monumental especially with the way investors are focused on this area and there's few play that's have the moats that amazon has when you look at this short period of time, since when do investors care about price target bumps in stocks like this i don't find panic buying like this particularly healthy. especially when you look at microsoft, amazon, google. it's getting a bit crowded when you look at nasdaq qqq it was half the performance of the

weighted one so that is getting a little tipsy topsy. we can obviously talk about tesla later. look at that stock the way it ramped mid-day, goofy stuff going on not sure when you look at under performance in the energy and retail and transportation stocks that this is particularly healthy action, it just is not. >> healthy but if you have no alternative brian kelly that maybe you go with the goofy at this time with the feds backing. >> yeah, listen, the nasdaq and particularly stocks like tesla, what not, as much as i've liked tegs law over the years -- less law over the - tesla over the years, this reminds me how bit coin traded in late '17, had a ton of retail coming in. >> bk, hold on, you're comparing the trading right now to the massive, giant, inflated bubble

that bitcoin was. >> yes this is what a top looks like. you have retail coming in they buy it indiscriminately. it could last forever. put bitcoin chart and tesla chart up they look exactly the same doesn't matter the asset class let's be clear this is a bubble in stocks caused by the stimulus, federal reserve, all those things we can talk about but make no mistake this is an inflated bubble we're in. >> we got an earnings alert on ibm trading higher in the after-market session diedra with all of the details. >> and melissa, given the occurring revenue and i.t. spending, analysts were predicting huge shock from covid-19 and some thought the guidance could be reinstated, that did not happen.

despite this being the first full quarter since the onset of the pandemic there's no release on the impact of the business. however we're listening closely to what the ceo says on the call which just kicked off five minutes ago. he said there's short-term challenges and also long-term opportunities as clients accelerate to cloud and a.i. a a mid the mandatoramid the mandaty he said ibm is feeling the impact of posterity measures company have put in place to reserve cash may be saw the price come down after market, they were high as 8% right after that relesion. so all in -- release so all in all a decent quarter but analysts would wait few quarters before getting too

optimistic, the company needs to do more to prove the turn around plans are happening. this was the eighth straight quarter of flat or negative revenue growth so there's still some ways to go. but claoud was a bright spot an revenue grew 30 petitione% yearr now making up a third of total sales if ibm holds 4.5% gains could be -- 12k3w4r50e flat for the year for tech 120k stock giving investors hope the turn around is on track when it comes to cloud and red hot division. >> yeah i'm not sure we're ready to throw this into dance magnificenta and mak maga and make it mi ierkmiaga.

look at hybrid cloud adjusted 30% year over year and they've come through difficult comps including the anniversary of red hat and cost cutting i think it's a pretty good number their gts business is up about 30%. their software business which is still 30% of their businesses is doing fine so i think in an environment where we wanted to see ibm pi t pivot, we'd like to see the top-line growth, if there is any growth the valuation is higher they play 5% dividend which seems extraordinary, not a reason to buy the stock but at a time the cloud and tailwind in the space gross margin up 160 basis points this was a good quarter for ibm. there's big moves throughout mega cap tech why not ibm now. >> karen is this value you could get behind. >> yeah, actually. i agree, the quarter was decent given where we are, cloud

obviously is a positive. did i lose you >> no you're there -- you're here we might have lost karen so, dan, what did you make of ibm. >> i know what she was going to say. >> really? >> it's not a value trap yet you have a ceo we know where he comes from. we know what the focus is. we know this company long-suffered under a i very weak plan to transition at a time all its competitors were doing. so you have 30% of revenues growing 30% a year that's fantastic with a new focus problem is you have legacy products that are not growing and they're going to continue to shrink they have a massive pile of debt that's close to $70 billion. so you're going to need serious margin expansion market share gain to be able to pay down that debt $70 billion on a $112 billion market cap seems like a real problem to me. it's not going to be a growth

name overall. if you want the to pay 12 time for tech stop with good levers that's cisco, intel or micron not ibm. >> let's look at other names, carter braxton looking at names you should sell. carter, what say you >> there's a lot of good ones. before we get to the charts, just to put the ibm in perspective at $112 billion market cap the imply move from apple is about 5%. for apple to go up 5% it's equal to ibm being wiped out zero almost no impact on the s&p. sort of tragic but there we have it in any event, few charts sherman williams this is convention generally a stock toying with the prospects of breaking out, it's a stock to be bought. we seen how paypal breaks out and facebook or amazon while this is not a tech stock it is a well-defined juncture

and you sigh the line there. the presumption is earnings beat will cause the break out at 600 plus minus level we think good 8 to 10% coming looking at coca-cola the next chart. unhappy. down 1.5% today. big up day for the market. and coke is workingilities its -- work working its way into the apex, decision time, it's often fundamentals that resolve the pattern, in this case, it's likely to be an earnings miss or something not welcomed that will cause it to break down so coke, don't like it just for fun, two more charts. here's a comparative chart look at both sherwin and coke in the last year and half what we know is the following, look at the final chart.

what we got here is the same chart but we've included the s&p, the flat line, and held it as a constant. this really exposed the relative performance of coke. coke is literally week after week, month after month plummeting new lows. not good sherwin buyer. coca-cola seller >> carter, thank you brian kelly do you agree with carter >> yes you know what, i do! particularly on sherwin some of the changes you are seeing in society are going to be permanent people will spend more time at home, maybe i should paint the spare room, make it into an office, that's where sherwin williams comes in. you think of the psychology of new highs, everyone who owns stock has profit you don't have overhang supply

usually when they break out like that they tend to trend pretty well so i like that on the long side. coke looks horrible, simple as that it might get a tail wind from a weak dollar but why not put your money where the momentum is, going with sherwin. >> i feel you've had dust ups about it in the past sugar water have it if you want to be in it. tim, are you still an investor. >> look, paul rabil is coming on the show later so there will be no yard sales until then with coke you have a case where the rest rauaurant story is very, very difficult story, casual dining, et cetera, coke will struggle until we get more clarity having said that, coke has been a transition for years, this isn't your father's coca-cola. it's certainly not about cash nated soft drinks it's about vitamin water, other drinks, it's about water i think they've refranchised and

dealt with the bottlers and the balance sheet looks great, it's a stock i want to own in this environment. i'm not running for cover now. coming up peloton shares cycle higher is there resistance ahead, we will debate. plus more race for coronavirus vaccine, positive results but didn't help after rawstra zeneca stock talk. what gives with the report back in two. ♪ ♪ astrazeneca. now is the time to support the places you love. spend 10 dollars or more at a

participating small business and get 5 dollars back, up to 10 times with american express. enroll now at shopsmall.com. save without even leaving your house. just keep your phone and switch to xfinity mobile. you can get it by ordering a free sim card online. once you activate, you only have to pay for the data you need, starting at just $15 a month. there are no term contracts, no activation fees, and no credit check on the first two lines. get a $50 prepaid card when you switch.

5g is now included with all new data options. switch and save hundreds. xfinity mobile. welcome back to "fast money" tesla shares up 9.5%, record close, aiming for all-time high

this quarter web bush has been bullish on the stock and said the conclusion of the s&p 500 is pretty much a foregone conclusion at this point. dan, i don't know, bk called it the bitcoin bubble, i don't know what you make of it. >> listen, it's trading like it's going into something, you know maybe it's heaven at this point. i think it seems that the foregone conclusion about it going in the s&p 500 could end up being a somewhat binary trade. i think there's criteria that on a gap basis net income has to be positive in sum of prior four quarters and the last quarter. so right now it's expected net income loss on a gap basis in the quarter. they don't come in there maybe they don't get out of this quarter then you have a situation where a lot of people were buying it in anticipation of that. scow have index -- you could have indexers buying in anticipation.

the stock is something we don't know what to do with it. it's a great story with a lot of enthusiasm about their problem it could be binary p event it has moved on average 13% day after earnings over the last four quarters. >> this move is unbelievable i was going to use another word but i think unbelievable fits it just the notion of s&p 500 $4.5 trillion to the index 500 that's a lot of money to chase tesla at some point in time if it is included karen, can you wrap your head around the way the stock has moved. even if we knew it was going to be included. >> right i mean, no, it's really hard to fath fathom it wasn't long ago we were talking about how the balance sheet was potentially a gigantic obstacle for them and obviously that's not the case any more this leave tags, i would never buy a stock because i think it's going to be included in the s&p

500. because i don't know how much of the last, i don't know, several hundred points up is that trade, front-running that trade, i don't know but i just -- i mean, you know, good for arc and kathy wood, she's been right all along in this, but i mean, this last several hundred points seemed to just levitate, i don't know, magic. magic. >> i would imagine all of the shorts are out at this point i hope for their sake that the shorts are out at this point at what point did you give up on that and would you take a look at this chart and incorporate what he bk said about comparing it to the bitcoin bubble which ended very badly would you short it here? >> you know what, i think you play with options. i've been out of the short mal for 1300 or 11 something in there. but the point in there, storty around -- story around the multipleals, you mentioned the

he fundamentals, it's still way down some of this is liquidity flow some of this is, i was reading piper's thoughtful note last week that says we can justify 2300 a share when talking about 90% margin on a software package that would part of a purchase package for customers. there's all these ways to adjust dcf and most of these price targets are dcf and to me dcf's are throwing darts i stopped throwing darts on this long ago i think you play with options. there's times you see this type of move and it's much like the rest of the stock market actually tesla's moves is at the extremes this isn't a lot different than square and other mega cap tech companies seeing massive liqu liquidity. i can try to defend this valuation, i don't think you

truly can, that's where we are. >> maybe it's like shares of peloton, running higher today after new street target price $84. analysts saying peloton low penetration in broad fitness market combined with rise of subscribers make it a buy. up 130% this year. also out today social media engagement metrics on facebook, instagram, they're off the charts, unchartered territory to comps, last 2 q are easy, bk, is this the next bitcoin bubble too. >> i knew that was raise an eye brew i knew that would work you know, listen, as much as i like the story behind peloton any asset up 130% in a year, particularly when it's a stock, you have to think about okay, what's the valuation here.

and they're not exactly cheap products they're selling you're talking thousands of dollars. eventually you run out of people who can spend 3 to $4,000 on a bicycle that sits inside maybe it's got some more to go but if you're lucky enough to be in this thing why not take some off the table. >> but the high margin product is the software, karen, so if you don't need to sell the low-margin hardware, so to speak and you sell the high-margin software to people maybe that's when the real juice is found for peloton? >> right, i mean, that's a good model. although i don't know how -- i mean, the bike has to be lower margin but maybe it's not low margin, those bikes are expensive. but it is a committed group. i know you like to ride your peloton. i just -- i -- i looked at the goldman piece, it looked like they were sort of pulling forward the next year that sales are going to be a little bit front end loaded this and next

year and then slow down. i mean, i find myself often saying i love the product but not the stock. some of those stocks i definitely should have owned, like a netflix but this one i can't own either. >> all right coming up, the world health organization praising the latest batch of coronavirus data as good news, so how close are we, what name should be on your radar? detail as head bumpy ride ahead, a hard landing asr this name. "ft money" back in two

you may be learning about, medicare and supplemental insurance. medicare is great, but it doesn't cover everything ...only about 80% of your part b medicare costs. a medicare supplement insurance plan may help cover some of the rest. learn how an aarp medicare supplement insurance plan, insured by unitedhealthcare insurance company might be the right choice for you. a free decision guide is a great place to start.

call today to request yours. so what makes an aarp medicare supplement plan unique? these are the only medicare supplement plans endorsed by aarp because they meet aarp's high standards of quality and service. you're also getting the great features that any medicare supplement plan provides. you may choose any doctor that accepts medicare patients. you can even visit a specialist. with this type of plan there are no networks or referrals needed. also, a medicare supplement plan... ...goes with you when you travel anywhere in the u.s. call today for a free guide. welcome back to "fast money"

we're taking a look at a live launch of falcon 9 rocket carrying a communication satellite for the south korea military take off is about to happen we'll keep you updated welcome back covid-19er the race for vaccine early trials showing positive results. now meg with the details. >> these were result from oxford university in astrazeneca vaccine. phase one two study in the uk showed responses in neutralizing antibodies and t cells and showed side effects like injection site pain and headache and fatigue. this was run over one thousand but only saw data on few dozen in terms of the neutralizing antibody, 35 participate pants they ran those tests on and ten

received two doses which is what they need to get that immune response wall street is weighing in on these results and trying to compare them to what we seen from fiser and mad earna though they're not apples to apples the astrazeneca data are positive but don't match pfizer and moderna's bar. we're going to have to say how it bears out in large phase three trials due to begin next week moderna vaccine we could see by september or october whether we know the broader safety. >> p when you sa apples to apples is it because of the mechanism, the platforms

are different, trial sizes, what is the primary differentiating factor. >> it's just the way they're compared the neutralizing antibody data, so different essays and different tests and different patients who recovered from these diseases you look at neutralizing antibody generated by the vaccine versus those generated to covid-19 or the virus covid-2. it was different across the studies. >> interesting the analysts are apt to make a comparison meg, thank you. vaccine or not, our market researcher with us, i thought the vaccine was the holy grail to all of this, jim. >> yeah, it -- i think the holy

grail is stimulus. either government stimulus or federal reserve stimulus that's what has been pushing this market higher as far as the vaccine goes -- -- >> divide between republicans and democrats is a huge divide when you say holy grail stimulus how much stimulus do we need. >> let's keep in mind how tim timmonsstimuls -- stimulus is go work the $600 a week federal insurance ends july 31st and august 1st the conversation begins and around 4:00 or 5:00 a.m. we'll have i deal that's the way it's gone in the past those gaps will be bridged probably not past the 12th hour.

as we run into the 1st that's why i think the market is going to stay very calm about all this discussion. $2 trillion would be the ideal number, i believe anything more than that would be better. we'll have to see how it works out. what would be bad, which i don't expect, is if we walked away with nothing i'd really be surprised and lot of market participants would be surprised by that. >> hey jim, it's tim seymour, i agree you don't fighted federal. what's the fed doing it appears they're using less balance sheet over the weeks do you think this is a very mild tapering of nothing. but to be clear, the correlations we had for stocks were absolutely one-to-one or some multiple of that to the fed balance sheet growing. the fed balance sheet has shrunk small. are they changing tact at all? >> no the simple answer with the

balance sheet is a lot of the dollar swaps and a lot of the non-securities purchases are what's rolling off. if you break down the balance sheet and look at how many corporate bonds are buying, how much tf's, how many treasuries and mortgages they're buying, they're plowing ahead with that, it's been other non-security purchase stuff that's been coming down. as far as it goes with don't fight the fed. in the second quarter about 70% or 80% depending how you measure it of all the etf flows went into stuff that the fed is buying corporate bond etf high-yield etf aggregate etf. not equity one of the rare times you see with etf flows that the vast amount is flowing into fixed income asset that the federal reserve is buying. this idea of co-investing with the fed has been huge and i don't think it stops just

because the balance sheet peeked off non-securities swaps that have been rolling off the last couple weeks >> jim, always great to speak with you, thank you. >> thank you >> jim bianca. that number is staggering, are you in with the fed? >> well i'm with the fed to the extent that i own banks, right because they've definitely been a beneficiary of the fed buying and healing the corporate credit market and so to the extent that they're there -- that's -- but i'm actually short hyg against that. >> bk, where would you be? >> you know what's interesting about what jim was talking about is that, you know, a vaccine actually might be bearish for the stock market think about it, if we have a vaccine we no longer need all the stimulus and you have to start pricing in the fed raising

rates. so that to me is kind of on the horizon of what you need to be worried about. in the meantime though, listen, you want to be close to the specket as possible when they're printing this much money, you want to be the first person at the printer so why not buy into the corporate debt layer. >> that's a view if you think it's a binary trade if you have a vaccine, that's assuming everybody gets the vaccine, that the vaccine is effective, and doesn't have side effects and that people actually go back to their old behavior and i don't know if that's a foregone conclusion, dan >> yeah, listen, these trials are a joke, okay no one's taking this vaccine any time in 2020, okay so if you want to trade off the announcement off it, have at it. sure felt like the fed was buying large-cap stocks today and some of your viewers may get your wish if that's the case what did i say couple months ago, if they do that, i'm out. >> yeah.

i remember that. >> don't do it, dan. >> you're going to hold me to it. >> come on, man, we want you. coming up, making moves chevron agrees to buy noble and premier league getting back on the field this weekend. what precautions are that he taking as coronavirus cases surge. we'll be joined by the league's cofounder straight ahead. take a look at this, we told but the spacex falcon 9 rocket it launched moments agency look at that aflac. these are all the cab rides to my physical therapy. and aflac paid me directly to help. aflac. what he said. and this unexpected bill is from... the two-thousand-dollar specialist. thanks. aflac. when you're sick or injured, aflac is there. we can help with expenses health insurance doesn't cover.

get to know us at aflac.com

welcome back to "fast money. chevron announcing today it would buy noble energy in $5

billion all-stock deal the biggest deal in energy sector this year. tim, do you think there's more consolidation coming >> i think there has to be and i think there's companies like chevron and eog and conoco that managed their balance sheet very well this is a creative deal for chevron with noble i think there's other ways to grow in this sector, and it's not organic, it's been proven. i think there's companies that need balance sheets and a handful of players who could be strategic and opportunistic in the middle of this i don't think there has to be whole sale for a lot of the guys they hedged off below $40 rent and i think there's ability to forecast the cash flows attached to these deals so there are a handful of i would say very solid balance sheet that's are making money even with oil at these levels and i think the

energy sector needs to consolidate. the unfortunate thing about our environment there's a lot of energy companies that will be bailed out, it's great for the people with those jobs, i'm not wishing it upon folks in a difficult place, i'm just telling you, the capacity that's been built out is certainly made vulnerable by the dynamics of the market. >> karen, you've been looking at the debt of noble? >> right it was interesting to me when i saw the deal but the stock wasn't up a ton. i thought well, i wonder what happened to the debt i think we have a bond that matures in 2024. that was a much bigger mover than the stock because now that bond, assuming the deal closes, will be a chevron credit not a noble credit so that's good news for the energy-debt market which need it. >> yeah, bk? >> gentleman, i mean . >> yeah, i mean, it's interesting what karen said, on any of these deals when you are

looking at this sector, you want to be in the equity obviously before the deal comes out, once the deal comes out the bonds are the next play. you're looking to play this you can probably buy a basket of oil and gas companies and sell them as the deals come out. that's probably the way i'd do it i'd stay away from natural gas, though that seems to be a bit challenged >> danny you're shaking your head violently not sure if it has to do with what bk is saying or you decided to shake your head. >> no, listen, i don't think you want to own a basket i think you want to sell a basket xl rolled over, crude oil filled in the gap back to 40. if you don't like reopening trade than you don't like oil and the fact oil stocks didn't go up today with that deal tells you they're going lower. >> coming up, blue skies still far away for the airline. plus as live sports gradually restart when the

lacrosse league fodecounr lays out the path forward "fast money" straight ahead. you should be mad your neighbor always wants to hang out. and you should be mad your smart fridge is unnecessarily complicated. make ice. making ice. but you're not mad because you have e*trade which isn't complicated. their tools make trading quicker and simpler so you can take on the markets with confidence. don't get mad get e*trade and start trading commission free today. i was drowning in credit card debt. sofi helped me pay off twenty-three thousand dollars of credit card debt. they helped me consolidate all of that into one low monthly payment. they make you feel like it's an honor for them to help you out. i went from sleepless nights to getting my money right. so thank you. ♪

gimme one minute... and i'll tell you some important things to know about medicare. first, it doesn't pay for everything. say this pizza is your part b medical expenses. this much - about 80% - medicare will pay for. what's left is on you. that's where an aarp medicare supplement insurance plan, insured by unitedhealthcare insurance company comes in. this type of plan helps pay some of what medicare doesn't. these are the only plans to carry the aarp endorsement for meeting their high standards of quality and service. so call unitedhealthcare insurance company today and ask for your free decision guide. with this type of plan, you'll have the freedom to choose any doctor who accepts medicare patients. and when you travel, your plan will go with you - anywhere in the country. whew! call unitedhealthcare today and ask for your free decision guide.

welcome back to "fast money. it's been rough ride for the a are lines as coronavirus pandemic weighed heavy on the travel industry. let's get to mike with the action. >> united airlines will report tomorrow after the close there will be one more trading day of options activity to look at sometimes the options market will be contraireian but not the case today the options market implying a move of 10% by the end of the week, much higher than 6.2% the

stock averaged over the last eight quarter, although last quarter was particularly rough as it fell 10% right after reporting and 18% by the end of the week four out of the top five most active options were put. where we saw spi lot of that was month ending 31 betting on further weakness for united into the end of the month. i'd point out despite the fact the stock has fallen considerably since the beginning of the year the enterprise value not down as much as you would think, now it's about the same as it was in 2017. although i think we can argue their prospects are not, explaining the bearish market right now. >> thank you for that. tune into his full show on friday at 5:30 p.m. eastern time. coming up, sports battling the coronavirus pandemic, one league's cofounder talk with us.

n't go any more much more "fast money" right after this. this piece is talking to me. yeah? so what do you see? i see an unbelievable opportunity. i see best-in-class platforms and education. i see award-winning service, and a trade desk full of experts, available to answer your toughest questions. and i see it with zero commissions on online trades. i like what you're seeing. it's beautiful, isn't it? yeah. td ameritrade now offers zero commissions on online trades. ♪ you're first. first to respond. first to put others' lives before your own. and in an emergency, you need a network that puts you first. that connects you to technology to each other and to other agencies. built with and for first responders. firstnet.

the only officially authorized wireless network for first responders. because putting you first is our job. ♪ ♪ now is the time to support the places you love. spend 10 dollars or more at a participating small business and get 5 dollars back, up to 10 times with american express. enroll now at shopsmall.com. save without even leaving your house. just keep your phone and switch to xfinity mobile.

you can get it by ordering a free sim card online. once you activate, you only have to pay for the data you need, starting at just $15 a month. there are no term contracts, no activation fees, and no credit check on the first two lines. get a $50 prepaid card when you switch. 5g is now included with all new data options. switch and save hundreds. xfinity mobile.

welcome back to "fast money" as sports organizations pranica to return, the premier lacrosse league will kick off this weekend, hosting a game in utah this saturday. joining us now paul rabil great to speak with you. >> you as well. >> much like nba there's a bubble, constant testing and quarantine how difficult was it to make the decision to go back and play even just for two weeks, when you weigh the risks and rewards, what was that thinking like? >> it was a lot of thinking. there were daily executive stand ups and consulting across all leagues and a medical committee that advised us, internal disease doctors an infectious disease experts. and at the forefront we needed to ensure the health and safety of the players were right. and the outcome we decided this

quarantine famous model was an attempt to rescue two big aspects of pro sports as an industry that's viewership and sponsorship for going ticket sales an the rest. for us getting our labor forgs back to work and consulting with other leagues were we able to be more nimble as a start up league with personnel 300. we're in the middle of the medical testing and i'm in my hotel room going through the second stage we're pretty confident this is going to be a success. >> hey, paul, it's dan glad to have you guys back in play you just mentioned rescuing live sport, there's a lot of demand because for the most part we haven't had any, but let's take a step back to why does the pll exist? you were obviously in another league, you were dominating. what is it, was it about the growth of lacrosse or something broader about sports control tent. >> yeah, hey, dan, great to see you. it's a combination of both

lacrosse has macro elements that have proven its continual growth international and domestically for participation but for us as sports people we look at the sports industry as a sector where you would have play where people come in and care about. now looking at sports widely it's a media enterprise. you have events that sell tickets. you have sponsorship you have merchandise, content, commerce, you have you sports. each of those are billion market cap sectors on their own you're seeing a lot of strategic capital going in then you lay ower on the last standing fire wall for appointment-viewing television is sports. it's the only form of content that we have to watch live which benefits advertisers and then the end user. so it's a very authentic industry that i think is most attractive right now as you look at the continued emerge sense in

the economy. >> paul thanks for joining us and for all you're doing in lacrosse watch out for the hoyas there regionally my question is about tv contracts. people saw that whip sticks final and matt rambo, how exciting it was, they'd pay a lot of money for it and would pay a lot to watch lacrosse. talk about how you see this next kind of round of discussions the going with networks and over the top and online and again, maybe a less conventional sports contract in the media. >> yeah, well, it's a great question we're seeing a lot happening all at once, between the launch of peacock, at nbc our partner, disney plus and hbo max to hbo go you're looking at the networks specifically addressing the shift to the value and concern of consumer going to on demand live sports last standing

firewall for appointment television which television is about advertising,s how they make money, unless you also offer an ott product and it's subscription service and so sports will capture media in combination of live television viewership and exclusive gains behind that network's pay wall what we do at nbc 70% of the tournament we're showcasing july 25th goes through august 9th of games on television is disproportionately invaluable for us as a league, versus nba with an established audience, the other 30% is on sports gold to drive more revenue back to our network partner. the last piece is social media, digital even cms has a new medium where a lot of attention is being aggregated so how are leagues and businesses using those platforms to promote and draw eye balls to screen.

>> paul, thank you so much, good luck with everything paul rabil be sure to watch lacrosse this saturday on nbc. later tonight tune in to "american greed biggest cons" we investigate developments and shocking investigation of greed. the college admissions scandal premiers tonight at 10 up next, final trades. and northern trust delivers more. with specialized expertise. proven strategies rooted in data and analytics... and insights borne from over 130 years of successfully navigating economic turbulence. giving you new clarity. inspiring confidence. and helping you uncover new paths forward. northern trust. wealth management.

welcome back we're taking a viewer question we call total recall "fast money" >> i'm calling on axon enterprise global leader in body cams and tasers in light of what's happening in

america i'm asking what you think about this company, both in the short and long term, the stock trades today at $92. upgraded the stock recently to a price target of $105 please let me know your thoughts and as always thank you so much. >> and of course axon is formerly known as taser. brian kelly what do you tell brian from franklin, massachusetts? >> well, first of all, any other brian from massachusetts is okay with me. so he's spot on on this one. you know, if you think about this stock, what's going on, you're seeing a lot of people concerned about self-defense that's where taser comes in. i think the stock has already risen quite a bit. as it's traded over last couple weeks every time it gets to $90 it bounces right up, there's good support there, you have a psychological tail wind to this and secondarily, when stocks get

to $90 they usually go right to $100 it's kind of a magnet. i think all those combined are a pretty good tail wind for axon formerly known as taser. >> by the way keep sending us your questions time for final trade let's go around the horn dan what do you say? skbr yeah i do this every time slack is down in the low 30's. i like it here the work-from-home trade works this thing is about half the multiple sales of zoom i like slack at 33 >> bk, brian kelly. >> you know, i think you stick with momentum and for trade service now. n-o-w. >> chairwoman. >> if you're like me you like what you own and don't want to sell it but you're nervous s&p volume at index is low as it has been so i'm fire s&p puts. >> tim seymour. >> real quick, i think ibm

signaling the company is making a slight change and i like ibm based on that change. >> now up 1% after hours thanks fo my mission is simple, to make you money i'm here to level the playing field for all investors. there is always a bull market somewhere and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. just trying to make you a little money. my job is to entertain and teach you so-call me at 1800-743-cnbc and tweet me be nice @jimcramer. the market is a child. it's child is in its demands it's lac