good afternoon, everyone welcome to power lunch along with kelly evans i'm tyler mathisen, a busy afternoon we have for you. the nasdaq was holding on to gains but not anymore. plus, the apple phone event happening right now. the tech giant unveiling its first 5g enabled phone, along with a slew of our products. o and the ceo of verizon was to

announce the launch of its 5g. "power lunch" starts right now >> tyler, thanks let's look at shares of apple. remember, they were up 6% yesterday. they were down about 1% as the iphone event began last hour they are now down 3.5% so you really took a turn lower in the last few minutes there. josh lipton is standing by as the event continues. josh >> the event did begin here. four new models so far introduced so apple is saying the latest and greatest technology, billing it as the smallest, thinnest,

lightest 5g phone in the world, that's at starts at 699 and then the next model will start at 799. then there are those that want the most cutting edge technology for them apple offers the iphon 12 probe and iphone probe max. they're powered by 814 bionic chip that should mean a real boost in performance. new camera system in these phones that's very important to consumers. new wireless charging system as well it not just iphones either they also did announce a smaller, less expensive version of their home pod, their smart speaker. that will cost $99 and start shipping in november there apple trying to compete more effectively with amazon and

also google. back to you. let's get some more insight on what we've heard from apple so far tim higgins is the tech reporter with "the wall street journal. tim, good to have you with us. >> thank you >> how dazzled are you or is it pretty much what you expected in. >> i think we're getting to the most important part right now, the presentation, talking about what that 5g might mean to the customer tim cook started out talking about faster downloading and uploading speeds, better gaining, less network congestion here toward the end of the presentation, we're hearing benefits of 5g, whether it's an enterprise use or medical abilities to download medical scans quicker. >> that's one of the questions that i have about this there's been a lot of talk about 5g it's become a trade talk issue between the united states and china with respect to who is going to lead the way on 5g. but it does sound as if the

greatest impact of 5g may be in the commercial setting as opposed to in the ordinary user like you and me. >> right and that's really the challenge for the industry and for apple, right. this technology's been out there for a little while it been years and years of buildup. right now it going to have its moment with tim cook on staenge the average customer will start to hear about it customers might have a disappointing experience up front. those are some of the challenges for it but in some ways it might remind you of when 4g came out. it took a few years for developers to start playing with it to figure out what the cool next application was going to be whether it was going to be downloading pictures very quickly and the selfie generation emerged that's one thing we don't know what 5g is going to bring but investors are making a bet ift

goi -- it's going to be essentially laying the pipes for a whole new world. >> and those pipes are being supplied by the likes of at&t and verizon. we'll hear from verizon in a bit. t-mobile those pipes have not, so far as i know yet, really kept up with the technology built into these new phones like the samsung s-20 and this new phone from apple. >> yeah, right this is a big issue, too when 4g rolled out, it was widely out there and the issue was there wasn't enough phones to teak advantaake advantage of. this time the phone make verse bought into it and the bulk of 5g phones are being purchased in china where they've been more aggressive in that regard. it's a thing that apple essentially has waited a little bit and now is getting into the party, kind of perhaps on the precipice of this becoming a

real thing. >> let's bottom line our viewers if we can. i want to buy this phone because. >> if you're an early adapter, you're going to want to get on the 5g network to be one of the cool kids. if you're an average, every day user, the reviewers and tech nerds are saying you might not be there yet >> is there anything else having to do with the home speakers, the ear pods, i'm not even sure if that's the word for them. >> the home pod is an attempt, the smaller home pod this year to try to catch up with amazon, a lower price point at $99 that hits at one of the issues that's been critical of the previous attempt by apple that was so expensive compared to what amazon was doing but still maybe playing a little bit of a catch up with amazon, just given

the ubiquity of the offering >> it sounds like the higher model, the iphone 12 -- i don't know if it's a pro is going to be a 999 price point, which is a little lower than the price point on some of these phones, correct? >> that's thousand dollars price point has been out for years that's part of tim cook's point to get sales -- we're not seeing the same levels as the market has matured. apple's been trying to squeeze more juice out of those lemons >> that was the first time that apple had moved into a bigger screen phone, which had been a real disadvantage for them vis-a-vis some of the other players. so that was the refresh supercycle and i guess they're

counting on this to be something of a similar magnitude >> absolutely. the big phone popular in the china market, really gave them some ammunition there. and the thinking is that 5g will then help them in a similar way, more focused on the innards of the phone, a better camera, like we've seen in the last few years. >> tim, always great to see you. you're always clear. thank you. >> thank you >> kelly >> and jpmorgan is weighing in on the dow today and despite beats for the bank stocks, jp and citi are down. black rock hanging on to about a 4% gain. it's the only major name in the green. let's bring in our guests. it's great to have you both

here navid, i'll begin with you there are some signs, i guess good signs with the economy and what's going on with the bank earnings, right? >> that's right. i think what we've seen at least in the results thus far is credit costs are somewhat leveling off that's obviously a positive. as we look at the bank results, there is this bifurcation between trading businesses, investment banking businesses and loan-related businesses, which i think the market is really weighting the performance of those alone businesses and really outspin the bank performance. as we look at banks, the key point here is credit still remains very, very strong and we aren't seeing any kind of pick up in terms of potential losses there. there was some talk around the timing ofpotential realized losses the expectation is that could come toward the end of 2021. but in terms of the level itself, that's something that

looks at least good initially. >> and stephen, i want to ask about what's going on with the major averages right now apple shares are selling off they were up 6% yesterday. what do you make of the reaction to the product event so far, its importance to the tech kind of investing world and also whether you think it's time for investors to pivot and look for other ways to invest their money. >> i appreciate the question i as you love that quote from bill parcells that says you are what your record says you are. you have major indices a the -- at all time highs. that exciteme menment and optims better than it's ever been in history. there's this narrative that this next leg of growth in the market is likely going to be from this

pivot from growth stocks to value stocks i'd argue that we've probably already seen that. let's look at big industrial conglomerates i use as bellwethers. caterpillar stock is almost at an all-time high, yet if you look at their earnings expectations for 2021 from the start of 2020 till today, those earnings expectations are 50% lower, yet the stock is up over 10%. look at union pacific, the largest railroad in the country, just a great sort of canary in the coal mine for economic activity stock is at an all-time time yet earnings expectations for 2021 are actually lower i think investors need to be a little cautious on that move from growth to value and we continue to look for companies that can create their owe o own offense, and generate earnings growth no matter what's going on in the overall

environment. >> navid, similar question we just spoke about the big banks. what would you do with big tech right now? >> i think that's the question alluded to earlier you've seen a big pick up in the prices on tech and you've seen a commensurate move in earning potentials i do think technical is fairly valued as i look at the market, i think there's more attractive areas to play as i mentioned the banking sector, that looks much more attractive if you look at the way the market is -- looking at 12x to 27x on the s&p, it's being really priced in a perfect storm of problems with low interest rates, extremely high levels of capital and reserves and some of that will normalize as we work through the current crisis so i think the up side potential in the banking sector is largely underweighted if there is any kind of recovery as we continue through the

volatile time, the trading and investment banking business should continue it lead in terms of earning potential and still provide value even in a volatile time period. >> all right i know bank investors have been frustrated a lot for a while we'll see if this is one of these turning points thank you. tyler, back over to you. >> we have more on apple's big event and verizon's surprised nationwide 5g rollout with the veo of verizon himself, hans vestberg and the retail race. we'll tell you wre pplheeoe are shopping muff more "power lunch" is coming up next ♪ you can go your own way

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amazon prime day is today s prime members will have two days to shop for deals. walmart, target and best buy want to catch buyers for an unprecedented shopping season. evan clark, it's good to have you. a lot has been made of the fact that we might not have the normal kind of black friday dynamic already this year. throw prime day on top of that and what's the whole season going to look like you think

>> that's still the big question retail verse beers have been tr decades to have this kind of starting gun of the holiday season on black friday when the pandemic hit and it became clear this was not going to be anything like a normal holiday season that we've seen with crowded shopping malls and long lines to see santa, the industry started looking at how do we move the start date back to get more holiday shopping online they were looking -- there was an early buzz in the spring of how do we get people to start shopping in october and amazon stepped into the void. i think it really remains to be seen if this will be something that kind of solidifies in the future as the industry kind of pivots more damage tall aigital beyond but it's one of those

changes in the pandemic. >> you have target hosting deal days, you have retailers, kohl's, jcpenney and bed, bath and beyond what's the game plan here? >> i think it's a little bit of everything in some ways i think this shows amazon is a technological marvel it's this tech power house, but also, remember, at its core, it's a retailer, an online retailer and retailers love sales. and when amazon accounts for something like half of all online sales so when they have a big push, they really pull the market with them and so there's part of this, i think the rest of the industry doesn't want to secede anything else to amazon and if they see a good thing going, they're not afraid to jump on. >> so that may be the case but

amazon is kind of the big player and they're able to basically create their own black friday on whatever day they pick out of the air. do you think we're still going to have the traditional pattern of that last five-week run up from christmas everything from the way fedex hires people and manages packages will be at stake whether we experience that traditional seasonal pattern or not. >> i think it's going to be a bit of a muddle. i think the muscle memory of the american consumer and retail sector is too strong plaq black friday is just something etched in the holiday. there's usually a lot of online shopping period. i think there are constraints. we'll probably have less of that extreme procrastination of ordering on december 22nd, but i city think we'll still get a black friday a bunch of things in the cayman's might change. as we get closer to the

holidays, the weekends become more important shopping times and that might level out some with more people clicking. but amazon is kind of jumping in early, everybody's jumping in early. we'll see how that plays out it's a big question mark still >> yeah. evan, we appreciate it today thank you, sir >> great, thank you so >> managing editor of "women's wear daily." >> ty? >> canopy growth announcing a new deal for its beverage line as hopes for legalization grow across the country the ceo will be here plus disney going all in on streaming. that is sending the stock climbing by far the best perform are today. the traders will tell us how much more room is is to run. more "power lunch" next. i have an idea for a trade.

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3.5% mark, do you think disney can beat netflix at its own game >> no. i don't like this at all i don't own it, i definitely would not be buying this thing at $130. maybe i'd get interested under $110 i understand the need to pivot obviously the parks for them are running on fumes, but this completely kills the allure of disney plus for investors. the value prop was that disney wouldn't have to spend a ton of money on content obviously that would help margins and now it seems like they're going to be headed in the opposite direction i've always thought of disney as a company that rolls out maybe five blockbusters a year, very high-quality content now i think they're going to have to dilute quality so they can increase quantity. so the margin potential is no longer there and i think for this to work they're going to

have to roll out like one mandalorian series every month i think the quality will be diluted. i think you're seeing a short-term pop in the stock. >> milan did well. stock still down about 10% this year >> i have to put it straight forward. mickey and mini mouse never go out of style we've reversed a longer term trend here in the stock. the recent price action has come back and rechecked that down trend resistance line. we're starting to rally off that level. from our perspective, we close above the 136 level will open the share for another leg higher i wouldn't rule out disney yet yes, there's a transformation going on that can get a little

bit messy but if anything can do it, disney can do it, they've got the content and i wouldn't rule out mickey and mini mouse here >> for more trading nation, head to our web site or follow us on twitter. kelly, back to you >> thank you very much, seema. up next, apple announcing its new 5g enabled iphone. the ceo of verizon jones us first. we have a lot of questions for mr. vestberg right after this. . >> announcer: and now the latest from trading nation.cnbc.com and a word from our sponsor. if you're an active trader, sitting on the sideline can be difficult. it's important to resist the temptation to overtrade. and wh you may want to reduce and when things al grelyet crazy, sometimes the best trade

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. welcome back, everybody. i'm sue herera here's your cnbc news update at this hour. president donald trump is going back to the supreme court to try

and block access to his tax returns. this after a lower court ordered him to give a new york prosecutor access to years of his tax filings. you can go to cnbc.com for more on why the case is making a return to the supreme court. yet another performing arts institution going dark because of the pandemic. the new york philharmonic has cancelled its entire 2021 season, the first such cancellation in its 178-year history. the netherlands is returning to a partial lockdown tomorrow to slow the spread of covid-19. bars and restaurants will be closed and public gatherings of more than four people will be banned >> here at home in west texas, a successful test launch for blue origins new rocket it is designed to bring american astronauts back to the moon. after hitting a peak attitude of 66 miles, the flight made a controlled landing ten minutes later. very cool.

that's the new update, kel i'll send it back to you. >> the video almost doesn't look real, sue. i'm so used to those kind of grainy, nasa -- >> it's amazing, though. the technology alone is so fascinating you know, they've had a lot of success with blue origin so we'll see where it goes the space race is on in earnest. >> yes, pandemic or not. sue, thank you very. we appreciate it let's get a check on the market right now. apple's turn to session lows has dragged others with it the s&p is just about 3,500 and the dow is down 214. >> oil prices are rebounding from yesterday's slum. wti crude settling up about 2%,

brent closer to 1.73 one thing supporting prices is positive customs data showing china took in more oil in september than august. that figure for september was 11.8 million barrels per day that's a 5.5% increase from august that bump in demand is also offsetting the returning supply we're seeing in libya, norway and the gulf of mexico tyler, back to you >> thank you apple is wrapping up its product event. just moments ago it did. let's go to josh lipton for the last details josh >> so, tyler, apple ceo tim cook on stage today introducing apple's first 5g iphones the ceo of verizon did take the stage with steve cook and said "5g just got real. he announced verizon is rolling

out its nationwide 5g networks today, expected to reach 2 million people and will offer double down peak speeds. the transition is challenging and some analysts will argue that right now the coverage is still limited and they say it could act as a real catalyst to bring this technology to more of the mainstream back to you all. >> thank you very much, josh lipton with that announce ment, verizon wireless now expanding, as josh just said, its ultra wideband service across the u.s it's available in 5 citi55 citi stadiums and airports. for more on the 5g expansion, we're joined by verizon ceo hans

v vestberg we appreciate your time today. >> glad to be here >> the announcement is on the phones from apple but also you'll have your ultra wide band service in 19 additional cities, 19 stadiums and six airports how much closer does that get you to the nationwide coverage in 5g that i know you covet and need >> i think this is a very important event. we have been working with our 5g strategy for four years and we have all the time sort of baked it on top of the best 4g network we have in the nation. now we have the sort of ultra wideband, and that is now in more than 55 cities where it can get speeds up to 4 giga bits per

second and more than 200 people can access that as well. i think we are having a long-term strategy that we have been working out for years together with our partners apple of course a very important partner for doing that all the infrastructure players this is really an important moment for us. 5g just got real in the u.s. because the share size of iphones in the u.s. and users is so important for the consumers that this product is 5g enabled, especially ultra wide band enabled that we have been sort of betting on for a long, long time >> i'm not an engineer, mr. vestberg, so i tread into this area of 5g versus 4g, high band 5g, which clearly seems to be the break through you guys are leading the way on versus the low band 5g which you just referenced and gives you effect

e effectively nationwide coverage. can you walk the viewer through the lower 5g and the higher 5g, which some have said isn't really 5g, it kind of just gets the 5g thing to light up on your phone. >> it's built on high level spectrum, which means that the coverage is a little bit shorter but the performance is enormous. that's where can you get 4 giga bits per expected and you get an enormous capacity. you can have hundreds of thousands of phones in very small areas at the same time using the network. and then you have the low lateenslate en -- latency, which means can you have realtime gaming and access

various cameras. we launched an nfl app where can you have seven cameras, wherever you are, home or in the stadium, can you access any of those features you cannot do that on 4g that's the high band spectrum. then the low band spectrum is giving you a very solid experience but not even close to the ultra wide and verizon have the best in the base on that >> so forgive me for interrupting so the ultra high band will be available by the end of the year to what percentage of your total customer base versus that lower ban 5g that is good but not the gold standard? can you give me some numbers there? >> 55 cities today and we'll have more than 60 cities by year end. those are the most populated cities of the country. and of course that's where all the majority of the traffic is,

where all the congestion is, which we're now going to make congestion strfree maybe it's not all the coverage but it's where all the traffic is we talked about it today at the keynote, everything how nfl can access the information or if it's the multi-gaming that you can do that's going to be very soon >> hans, it's kelly here again, thank you so much for joining us today i know it's a very big day for you just to be clear, is the apple 5g iphone only going to be available with verizon or on verizon? >> no, apparently not. but we have a good partnership with them. of course we are very thrilled that they also believe in the ultra wide band and that's why this is sufficient an important event for us and for them. this is where you'll see a transformative experience on 5g. we always at verizon have always

wanted to have superior performance. this is a moment where we going to have their same performance in their phones as in our network. >> so to be clear, i can get the new apple phone, it's 5g enabled, i can use it anywhere with any provider that has 5g technology i know you're making the case for why yours is superior. how would you describe the availability for 5g -- i'm asking to you ten viewer out here, for an at&t or t-mobile, is it verizon and where is everybody else i'm just thinking about this in terps terms of how many of these phones apple can sell. >> i think that my competition need to speak for himself. we think we have absolutely the best network and we're build it uniquely and different than others and that's what our customers is expecting that's what the apple users

hopefully is expecting as well >> two quick questions if i might. one is slightly parochial. when do you have expect to have the met row market ro market 5g have huffington post on the selling block? >> the first one, i think in new york, we're doubling the capacity in new york during the year so the metro will be mainly covered this year. that's an important piece for us on our media business, remember, i would prefer not to comment on it but my team is doing a great job in the content area. >> thank you very much we appreciate your time as always kelly. >> we have a news alert on eli lilly. take a look at the whole market which has been tilting lower as

meg terrell brings us another trial. >> in is a government trial of ely lilly's antibody for the disease. that trial has paused enrollment it was reported first by dr. jeremy faust on twitter, who attributed it to an abundance of caution due to potential safety concerns the statement we've received from lilly says "we are aware out of an abundance of caution the safety board has recommended a pause in enrollment. they are evaluating in hospitalized patients. it is sponsored by the national institute of allergy and infectious diseases. we don't have any detail about what led to this cause lilly says it's supportive of that decision about the independent data safety monitoring goard to cautiously preserve the safety of those

participating in the study a lot of folks involved in clinical trials say this happens in clinical trials they pause if something like weird and figure out if it's a pause with the drug or the trial and then they keep going we've been hearing with these. astrazeneca is on hold right now. we're just paying a lot more attention to all of these programs in the middle of this pandemic guys >> so to recap, we have two vaccine trials paused, astrazeneca's and johnson&johnson's just last night. this one was for a treatment we had the news last week that eli lilly was fast tracking its covid treatment this is this that same treatment or a different one be and how many different treatments are they working on

>> it is the treatment that elie lili has filed for an emergency order for use in is a trial that was paused in hospitalized patients with covid-19 but it is the same antibody. now, you are right that johnson & johnson's clinical trial and vaccine was paused last night as they investigate an unexplained illness and astrazeneca's trial has been and clinical hold, a stronger, more regulatory situation. as they continue to investigate that safety event. that trial has restarted in other countries, not yet in the united states. and so we're going to try to get more information about this eli lilly trial. i've reached out to the nit. until then, a lot of folks remind us, this is drug development, they cause and figure it out and keep going in all is okay we just have to wait for more information >> here are comments from eli lilly saying the clinical trial

was paused for a safety concern. independent data, safety monitoring board recommended a pause in the enrollment of the active three trial that's a recap of what you've told us. two vaccine trials, one treatment trial pause but, again, the levels of self-airy one versus the other, it's very hard to tell at this point elie lilly shares are down 3%. thank you very, very session lows in the whole market of a that headline cross more on the market moves for you. stay tuned for the "power lunch" with the dow down 212. we're excited to do business with you

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if you can call it normal, this is the new normal let's check in with our own mr. bond rick santelli tracking the action at the cme. rick >> hi, tyler a half a dozen seeps ms to be te number 72 basis points,er that down a half a dozen basis points for the day. so they trade at a yield of 151. big reversals for the long-dated treasuries, but we all know the story. the trials are on hold with regard to covid and just in general. we see that the stimulus seems to be stalled. whether the hopes were too high or not, it makes a market difference let's look at a mid march of ten

years. you can see in march we had a 119 high of course we ended up with a 90 high in june and 79 basis high in october it looks like it's running out of gas dollar index is up a half a cent you see on the intra day chart open the chart up to mid september and we've bounced off. you see that flat bottom those were the lowest close we've had in four weeks. and the same reason that rates are moving lowers, basically covid on hold with the trials is not setting well with the markets, nationally or globally. kelly, back to you >> thank you very much, rick santelli >> still ahead, the cruise stocks are getting crushed today. we'll tell you what's driving the move right after this. at cdw we get you're always looking to modernize. yeah. i'm just not sure office drones were the way to do it. [ laughing ] drone voice: l-o-l.

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it's time now for today's power movers we begin with royal caribbean. aiming to raise $1 billion through the safely stock and debt and issuing bleak guidance. they are saying 2021 bookings picked up but shares are down

1.5% affecting the whole industry amc movie theaters getting crushed saying it could run out of cash by the end of this year. they are down 9%, under $4 williams sonoma has now quadrupled from its march low. resuming bybacks and raising dividend by 10%. up next, folks, the ceo of canopy growth will join to us des ten his company'last al stay with us at morgan stanley, a global collective of thought leaders offers investors a broader view. ♪ we see companies protecting the bottom line by putting people first. we see a bright future, still hungry for the ingenuity of those ready for the next challenge. today, we are translating decades of experience into strategies for the road ahead. we are morgan stanley.

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shares of canopy growth are down by but higher over 25% over the past week following extents were the vice presidential candidate kamala harris at last week's debate. when you take that chart out a couple of years, the stock has lost nearly two thirds of its value. the company's ceo about to join us first let's check in with aditi roy for details of a deal the company is making. >> it is an interesting proposition. that's right, canopy growth has been making inroads in the u.s and now biosteel, a u.s. sports nutrition company in which it has a majority stake inked a partnership with two major u.s. beverage distributors. the deal comes as the canadian cannabis retail market has been sluggish because of the

pandemic the catch? as you mentioned the drinks that biosteel will roll out won't be infused with thc what is it it sets up the structure for the canadian cannabis company to distribute adult use bev rans. adult use sales doubled from 2015 to $8 million last month. stick around for more on this beverage deal and the hope for legalization in the u.s. let's bring in david klein. good to see you. the stock is down 50% from mid 2018 how does that help us -- meaning this deal -- get us back to those levels >> i think what's happening around the cannabis stocks is there was a lot of hype around the stocks early on about what

they could produce what you are seeing out of canopy now, however, is we are actually able to deliver on some of the promises. and this biosteel example is just one way we are trying to do that, build that infrastructure where we can bring really good high performing brands to the market like biosteel we can add cbd into those brands as federal regulatory guidelines shift. of course the real win here is to be able to use this channel to bring thc drinks to the market as soon as federally permissible. >> tell me about how big a market you foresee this morning. because i think that's the question for everybody, just how much demand is there going to be for these products >> i think there are two ways to look at it if you look at our business in canada, we have had drinks in the market for about six months. during that six month period of time we have about a 70 share of the canadian market. and we have shipped about 2 million drinks

compare that to the entire u.s. market in 2019, which shipped 4 million drinks across the entire country for the entirety of the year i think what we are seeing in canada is we have outstanding products, and we are using those products to begin to recruit new consumers into the space who aren't going to enter the space by taking up vaping or smoking but they might enter it through a drink. and these drinks perform better than hart settlers we know what a phenomenon that has been in the u.s. in the past few years. these have zero calories they can taste better than hard seltser. they have an onset time of seven to ten minutes an if of one drink is about equivalent to one glass of beer and there is no hangover. >> david, aditi roy here, it seems like you need to have the u.s. legal and regulatory landscape in your favor in order get the most out of this deal.

canopy growth has spend about $150,000 lobbying u.s. lawmakers this year alone. what do you hope to accomplish with those funds >> we want to see u.s. per missability happen as you know, as soon as we get u.s. per missability our arrangement with acreage kicks in where canopy will own 70% of ache ram, a u.s. multistep operator that's step one and we want to bring our brands and our intellectuality into the u.s. market backed by your balance sheet. that's step one. over time making sure the environment is permissive enough to allow cannabis to look more like the alcohol industry will be a win all around from the consumers, from the government, from an excise tax revenue standpoint and clearly from canopy's perspective. >> all right the shares are downer inially 4% today. we will leave it there david klein and aditi roy thank

you as well. tyler we have got a lot to watch, eli lily and apple reporting this yank. >> apple among the stocks pulling down the nasdaq today. that does it for "closing bell," won't it, kelly. >> that will do it for "power lunch. tyler, see you tomorrow. thanks for watching, everybody "closing bell" starts right now. >> kelly and tyler, thank you. and welcome to "closing bell," everyone, i'm sara eisen here with wilfred frost thedown down 200 points as we head into the final hour of trade. let's look at what is driving the act right now. eli lily's coronavirus antibody trial has been paused over safety concerns just one day after johnson & johnson paused its vaccine trial due to a closed adverse event we will dive into both stories. apple unveiling its lineup