>> karen >> big stimulus or small, i like walmart. >> steve >> oen, probably going to double from here. still long. >> guy. >> blackstone. >> thanks for my mission is simple, is to make you money i promise help you find it "mad money" starts now hey, i am cramer welcome to "mad money. just trying to make you some money. my job is not just to entertain you. call me, tweet me @jimcramer today with the dow at 158

points the nasdaq dipped only .1% some of these patterns are so pronounced algorithm buying all sorts of stocks i have never been a huge fan of these algorithm. there are plenty of patterns that are visible to the inconsistent eyes. on most days you can spot them before the machines do when you see them, you have to pounce let me give you some examples. let's start with apple for years you can speak along with me. i am telling you to own it, don't trade it today was a perfect example of what i am talking about. this is a fantastic company and cheap stock. there is no need to get cute there are some days you can buy apple at a lower level days like today, apple unveiled

their new iphone the experts described it and they used the most damming words in the english language, incremental. that makes it sounds like nothing special. that's what they says about nearly every new iphone for years. what happens when they're in the stores and people buy them i got the special apple. i got to tell you. i have not been this excited at a new model since ages it is not because the iphone 12 has 5g but i love the screen an the color. this thing got a bunch of new features and doing vertical things to the camera and it is insanely fast. but to listen to the critics,

oh, it is something special. feels like some of these guys didn't like anything apple put out since steve jobs died. i want the 12th ideally for the holiday. i know what youare thinking already. easy for you to say, cramer, you can afford it. this is the humongous criticism i got. i am not beginning to pay full price for the new iphone either. even if you think i am an out of stu touch coastal person, apple got a watch. they're almost like it is their

day, apple, i know better than you. pattern number two, amazon prime day. every year people get hyped. i actually had my team polluting the site i didn't see anything. nothing. i was going to buy an electric toothbrush anyway, the stock when up 300 points by this event the stock was able to run at one point today but then it collapsed. it was a feudal sucker you will have to have at least some sort of edge before you pull the trigger you can't look at the calendar and says oh, let me buy some

amazon on prime day. no, that's not investing you want simple? >> i have been telling you i hate the bank stocks it is an investment bank and not a bank as soon as citi group reported this morning, they both beat the estimates. no one cares wall street is no interests in owning the bank and doing small business apocalypse. citi needed a lot of money to handle risk control. risk control does not produce more revenue what's the pattern here? we get a massive amount of option call buying not just call options, a lot of it is call options that are out of the the money the market maker who'll have to

short the call to them and short the stock to protect themselves are getting hurt they are being overwhelmed with endless buy. in my time, there are a couple of stocks where so many trading got stuck short. it happens everyday now. the buyers won't quit and it keeps on getting blasted to pieces maybe, some wants more professionals hate move stocks up their own buy the professionals are lik like -- the finance kids are saying who are those guys. they just don't care about discipline th there are some other names they operate on when the nasdaq hangs in there

tik-tok is running really fast when the nasdaq hangs in there like it did today, the young robin hood trader explicit into the call option of the stock that he calls fistly the institution that were shorting the stock expect to run over day after day here is another pattern. we got bad news from covid front. when ever there is bad covid-19 news, covid is winning over humans well, what happens

>> these young people buy peloton and they buy roku and they buy zoom video. hey, let's buy some calls on it. there has been a lot of silly buying these patterns are so great and gettable i know roil caribbean did today. what about hawaii punch. here is the bottom line. sometimes the pros missed out on patterns it is too obtuse you get obvious at tepatterns ad what i regard as an investment strategy that can only be described as ill-advised hey dan. >> i am calling from chicago go bucks, i am a long time fan

of nordstrom however the stock is down to like 1336 today and with the market today, do you recommend sticking with it >> what was the stock in. >> nordstrom nordstrom's time came and gone they need to merge merger >> joseph? florida. >> hey booyah from tampa i own big lots and it has been doing well i am looking to add. >> i think you should, take a look at what he's done with his crowd at bed bath and beyond people laughed at me and it was

kind of like john travalto jumps the boat on me >> both in demand. what do you think? >> i think the commodity chemicals, body chemicals are really good. olin has been working. i happen to like dow is great dupont still have it and working, too stock picking is all about patterns including seeing some obvious ones and getting them because you say well, wait a minute, if that guy going to take amazon like that, i am going to s.w.a.t. it down. these younger investors keep on

taking it up go ahead because i am taking a 24-hour black out because you are so nasty "mad money" tonight, october is looking more encouraging than september so far well got to go off the chart then is the investment of cruise line sinking ships i will take a closer look at their sector i would like to think that i am a pretty smart guy but i can't get to them all. >> don't stop me and going straight to the source to learn more of the company and look at the skeptical and critical side. stay with cramer don't miss a second of "mad money. follow @jimcramer on twitter

send jim an e-mail or call us at 1800-743-cnbc. miss something >> head to madmoneycnbc.com.

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so far a lot more encouraging for october. but how much longer can we keep this up now that earning season is upon us covid cases are spiking over the world. johnson-johnson's posted their vaccine trial and negotiations have stalled and especially considering an

election in three weeks. whether you are in the trump's camp or biden's camp, this is an emotional moment take your feelings out of the equation one way to do it is go off the chart. today we'll check on tom d mark >> he got a stunning track record i am not going to say which one is which theys a they are faund fawn discriminati -- we caugh up with him on august 26th he t-- another week bouncing off

those lows now take a look at this daily chart of the dow jones industrial average. the mark taet taking an approac. late august, you can see us that the market could soon peak but, it did not stick. why not? >> here is the thing he's always looking for moments, snapshots where trends is about to exhaust itself. you get more details on this message on symbolik.com. even a crypto currency is likely

to change trajectory when the dow speeds up, it coincides, he figures we go all the way to 29,400 or 29,500 before we peak his method suggested there were something off about declining. when the dow turns positive, which convinced him it was all upsi upside he sees the dow anywhere from 24.09. up to about 3 point .5%. the dow is ten sessions and could be another 13 sequential pattern. that's the same pattern in september. if we get three more sessions,

right? will the dow finishes above the close from two days before then the pattern says we are looking at a top so let's take a look at what could happen demarcus puts us in 11 sessions. two more up days take us to the peak if the dow also hits the price target in that period, well, thijs could get ugly he thinks we fell one less leg higher you don't have to get out today before this runs out of steam. it would make sense. we had arm monster run going in earnings season. we have one until the end of the week then the maonarch market rr we have to contend with the

election there should be enough time of indicators turning positive. right before the election. is that something the second guy knows it and i kind of like it, too. next, this is the important. i love this one. it is worth pointing out that he nailed 2016. yeah the next presidential election, it was a sense of low level where hillary will win and to a stock market, a lot of money matches running with the democratic party trump seen as a destabilizing force. we just discovered that trump is not all that predictable

but, in all honesty these were two of the league's candidates in american history. >> however, demark had a totally different view 13 days by count down. he predicted at the top and the future he predicted that we'll have a major rally where the dow was 20,000 which would act like a seal of resistance then flat line for a few months but the market praeks to the upside assuming you have to count that place. election days regardless of the r results, that's 20 days. stick with me.

suggest the dow and the rest of the market of one last move higher and tough earnings next week >> silver lining, it tells them it may last for two or three weeks. you have to pull the trigger and do some buying and of course stick with "cramer. before we talk about tax-smart investing, what's new?

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♪ for months i have been asked when will it be safe to own these crude stocks again people love these. for months, i told you to hold your horses. the cruise line will recover, they are booked next year assuming they are good speculating in these stocks

could be premature does not matter they are great norwegian or carnival. right now they're not allowed to set sail because of fpandemic why would you like to own stock in a company that can't operate. until they can set sail there i not much they can do there is always something that can go wrong look at what happened today, big run over the last few weeks driven by young people buying. will rogan took advantage of the stock. in response the stock just got eviscerated and ended plummeting 9% or 13%. crushed the entire group what did you expect?

cruise line needs money. if you bet their stock up as many former young former investors keep on doing, they are found to to pressure on new equity now that the group is sold off, i think it is actually worth revisiting the group i am not ready we have these trials at j&j and zeneca we are getting closer to a covid vaccine. we already got a lot of stockings, i want to explain what happens before these stocks are worth to buy the center for disease control slapped the sales order in march for cruises. the pandemic's still going

strong we are swapped by the third wave of infection now the cdc was ruled by the powerful white house early next week norwegian and royal cancelled their cruises. carnival cancelled their november cruises none of these companies want to reopen before it is safe killing your own customers is frown upon in the hospitality industry at the earliest, domestic cruises won't be back. i does the president use on royal

caribbean or carnival? the president is norwegian cruise, i just learned that. they're ready in december if we are still in the middle of a bad outbreak regardless of what the government says or ride with royal caribbean y the cruises resume as early as july from european countries that did a good job to contain the virus. so far it has been terrific thanks to rigorous help. how do they do it? protoco protocols. they brought in a bunch of experts to figure out the best way to do this carnival is off on its own but they are doing their own stuff these are great companies with great ceos how are the individual cruise lines holding up now that royal

wrecked the mojo they're raising billions of dollars. for today they borrowed $8.4 billion since the pandemic. the company is burning 290 million per month. that's a major cost cut. today they bought themselves four more months next year is looking pretty good only half of the people cancelling cruises requested refunds. the rest are rescheduling. my executive producer, she's the one who told us, she filled us in that the president takes where? >> norwegian cruise.

>> and the prices from next year are so great that you actually want to book them in case they get a vaccine. i am not kidding i looked at them and i said i don't want to go on the haven part of norwegian cruise i don't know if they booked me on that yet but that's where trump is i am not sure if trump is on these -- he was cited but may not have been here how about carnival they told us they're burning roughly $700 million cash per month. easy come and easy go. so far they borrowed about 12 billion owned and they're in the process of selling 18 ships. i told you these guys are really good they should have gone out of

business i don't know how they stayed in business as for carnival booking for 2021, they booked half the room available for sale the price is incredible. the price is only down and only about 50% of customers are asking for refunds when these guys are reported in august, we learn they burning roughly $160 million they had 3 poi$3.3 billion in ch they don't expect their fleet to return until the second quarter of next year these guys are fantastic booking for 2021 are very much up in the store of ranges, that's haven if you put a gun to my head and tell me to choose. please, first take off the gun

it is too soon to buy them anyway those of you young people coming in, they are in there buying it and before they got gob snack. carnival as the best exposure to the rest of the world. royal caribbean is slowly going back to life norwegian is the least going overseas i think royal caribbean is bulky for 2021 norwegian closed second. i like the precise approach of reopening. they got the longest without a capital raise but they got so much money they can have in the stock where these younger people keep on buying the stock and don't know what they are doing. the bottom line is it is still

too soon to speculate in the cruise stock their domestic ships won't start selling again until december at the earliest there is a good chance it gets postponed again. if you want cruise exposure, be patient because days like today makes me think you will get better buying opportunities. remember the cruise lines are li not like a lot of stocks you play with. they need money. just so you know we are thinking, haven line to alaska to watch the cavic. if you have never seen them, you have not seen jack can we cut this? matt in florida. >> jim, the stock i have been sitting on is black smith. i have had it for a year

unfortunately the stock barely done anything. i am wondering is it worth sticking in with them or cut it for abby >> really, that's done >> anyway, a little joking around we love talking about these stocks what happens when you get too aggressive norwegian you can join me and royal caribbean, we are interested in what they have in the caribbean and carnival we are holding off on the president is very incline to let these guys go when ever they want i think what he wants to do is take the inaugural trip with me

and going to alaska. we are staying in america and we are doing it the american way. welcome aboard don't miss my sit down with celsius. tonight's lightning round. stick with the people who knows how to cruise and stick with me. beautiful. but support the leg!

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we need to talk about the hottest stuff you never heard

of, it is called celsius holding. it is just under 23 as of today. over the past couple of months i gotten not one but two calls myl myself for this. a couple of amateur that are short sellers and hitting with fairly negative reports in the past couple of weeks so before you make up your mind, how about we go straight to the source let's take a closer look at john field. the ceo of celh. >> thank you, jim, glad to be

here, our team is working hard >> let's just say the fact that people seemed to love this drink. >> people love this product. love celsius celsius tastes great it has no crash and no jitters. it has essentialingredients an backed by science, clinically proven and burn calories and body fat right here in our virtual planet fitness and gaining distribution across the country and really riding the health and wellness trends >> okay. let's do this. let's be out front, i try to find the seven research studies that indicate things are good, done between 2005 and 2010, could you point us to that so

people contin so -- >> absolutely, go to our website, celsius.com all the studies are there. they were done by jeff stout, world's renown in the nutrition industry they were done in oklahoma university a product that's well documented and the product was formulated by greg horn in the vitamin specialty space. the product is spot-on our claims have been validated we had a class action lawsuit in 2010, went through the process it is reviewed by the nad. we are on fire, we are seeing more consumers want to live a healthier lifestyle and this trend is not going to slow down celsius is here to capitalize on it >> tell me about your partner

where you got in >> it is all about the numbers the short sellers are out there and you know it. it is really sad >> well, talk about it and people knows we can all look into >> we have seen our results in q 2 and q 3. we are selling products and selling more each day and retailers are bringing celsius on >> all right, talk about your partners >> distribution is key for beverage business. the last year we have been working on a national

distribution system. we have your push distributor and many others around the country. as we build this national distribution network, we'll be able to leverage our retail partners, target, walmart, cvs we just launched and 7-eleven and kroger and many retailers across the country we have been out performing the category on amazon, we have over 10% share and a third largest energy drink brand on amazon so it shows you the opportunity we have here. >> there are many large insider sa seller >> jim, we are all long on this. we had insider selling a small piece to bring in two strategic funds this year.

everyone else is long. >> obviously the sales are great. the fact that distribution is done by companies that have no -- there is no reason target should affiliate with you if they were really -- they have a fabulous of group of people. i know the guy who runs dr. pepper they must have kicked the tide, right? >> we are talking with a lot of people we are riding all the health for all the trends we all know and every single category is under disruption celsius is riding the wave >> it does seem like that to me. i want everybody to know there are two sides. steal yourself and steal your heart.

that's the ceo of celsius. thank you, john, it is always good to see you. >> "mad money" is back after the break. next, new development, a second governor was targeted for kidnapping and what should you do if a cougar is on your trail? the facts, the truth, the news with shepard smith on cnbc ♪ for skin as alive as you are... don't settle for silver ♪ gold bond champion your skin

it is time for the lightning round! i want to start with teresa in

washington i would like to shout out to my son who's trading for the last year and our stock is that we like to ask you about is cordell operation. >> i will see you cordell and i will raise you more. >> i need to go to virginia, brad >> inseego >> i like inseego. >> do i like inseego >> let's go to derek in texas. >> i am a big fan, let's get started with a great big booyah. >> booyah! >> i got a company here, done due diligence, clearly not a

fraud. it is currently trading around 34 and down from 60s jim, can we add this year ahead of the event. >> this is one of the stocks that i do not know and i can't p pretend that i do. nano-cpa we'll work on it together. >> let's go to chris in texas. >> booyah, jim >> i am good >> first time caller, i started listening to you this past summer thank you for everything >> my stock is in regards to technology sector, i wanted to get your thoughts.

>> i am told that some stocks are pure stock >> now, we'll go to julie in minnesota. >> first time caller here. >> i would like to get your take on, it is a company that went public in february with a $5 billion valuation >> we like it here we think it is terrific, vertiv holding. >> buy, buy, buy you know it.

let's go to owen in south carolina >> booyah! >> what's up >> not much man. the transport sector, i am calling abou turn on my tv and boom, it's got all my favorite st ow. i wish my trading platform worked like that. well have you tried thinkorswim. >> we like them. and that concludes the lightning round. >> the lightning round is >> the lightning round is sponsored by t.d.ameritrade.

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sooner or later we are going to beat covid but not the way you expect we know we can control the virus, everybody wears masks and social distance guidelines as soon as we lose discipline and start going to bars and taking off our masks, it comes right back we are on our third wave now. this is a horrific virus that can have long-term consequences, even if it kills nobody, we are

talking about millions of americans that have permanent organs damage. we saw the second wave over the summer, no matter how much our governor may want to open, once again wear the mask. we know they're not comfortable. all that says with little leadership and i think we have all the tools we need to get the pandemic under control it is not much easier to get tested you can go to different sightesi recommend go to lab corp., you take it home and bring it to the lab and you will get the results the next day

last week a private company has a small hand held pcr test that can fit in your hands. they're not expensive, they're one and done they got instant and certainly what i would use if i was in the nfl. if you do get covid, we are getting better treating this thing. if you do get positive test results, please take a lot of vitamin c. you should be taking a lot of vitamin c right now. in a few short months, most hospitals should have the regeneron cocktail or the antibody drip, it can reduce your viral load. we know the government ordered 300,000 dose from regeneron. so getting antibody treatments

where they are needed may take longer than we like which is really amazing and helped l a l of people already. i think we'll get there eventually the only way it is going to change things is a vaccine until we get a vaccine, we'll go back to normal one patient got sick out of 60,000 the company reported terrific quarter. j&j won't be making mun muni -- money any way. i am glad j&j are doing this i am confident and i believe in science that we'll have something by then. until we get there, we got to keep up the social distancing

and we have to wear the darn mask we can't go back to normal without a vaccine. we can make the pandemic a lot less intolerable if we take is seriously and take it discipline there is always a bull market some where and i promise to find it just for you. i am jim see you tomorrow the "news with shepard smith" starts now \s. this is the news how long have you been out here so far? >> about four hours. >> long lines, and ballot glitches for days. voter overload, bureaucratic mismanagement, voter suppress? what's going on here the plot thickens. same group, different target, the plan to kip need a second governor revealed in fbi testimony. health care, abortion rights, and racial justice. >> it's a difficult one for us lieic for americanal