point of the awareness >> it's had a couple of shakeouts now. slightly different position. exactly. >> maybe stef curry will mark and maybe that was the trigger for today's 11% decline in bitcoin. stocks were a little bit low today. about a third of 1% for the s&p, but a record closing high for the nasdaq "fast money" starts now. >> live from the nasdaq market side overlooking times square, this is "fast money. tonight's lineup will join us in moments. tonight, a bitcoin blood bath. a crypto currency collapsing after hitting its highest levels since may. plus, boeing hitting head winds. one of its customers walking away from an order and later, a finger licking freak out. we start off with another record run for apple.

shares jumping more than 1.5% after the company announced its next product event will take place one week from today. adding 40 billion to apple's market cap today alone what is your read on apple's big move, guy? >> i can't wait to the 14th, mel. you know i'll be locked into that apple as i've always been in the last decade we actually say cueing up, but that's neither here no there what do i make of it apple's impervious i always rail against central bankers. passive investing has been a great thing for the market it looks past all the bad news the market kocontinues to ratcht higher the big winners have been etfs apple is in about 320 or so etfs 247 of which have apple in the top 15 holdings.

almost by definition, with that passive money coming in, apple's going to be the beneficiary. it's a great thing dan will correctly point out that since september of 2018, although apple is one of these buy and hold names, you've seen at least three 25 to 35% peak to trough decline we haven't seen anything like that in quite some time. just throwing that out there as we head into the 14th of september. >> you may rail against the number of etfs apple is in guy, but dan, isn't that a good thing in terms of the number of hands holding apple or make you concerned everybody's going to head for the exits at the same time. >> yeah, i guess guy's point is that 7% of the s&p 500, nearly a quarter of the weight of an etf that has 100 stocks in it. the stock has underperformed the

nasdaq this year even making new highs over the last week as it has, it's only up 18% on the year so it is underperforming, so i can see why if you thought there was fundamental catalysts why you might buy the stock. i'll point to fiscal year 2022 earning expectations are expected to be flat year-over-year in about 2, 3, 4% up in sales and so if you think that is going to be higher at 27, 28 time, then it's okay relative to where the market is. i just don't think there's going to be any products next week on the 14th that are going to justify this sort of move. but to each they're own, have at it, i guess. >> the bar for every apple event every year has gotten lower and lower. there are no too many surprises. just needs to be enough so people with old phones will upgrade. people who don't have 5g may want to get a new phone, et cetera

doesn't have to be an earth shattering new phone unveiled. >> doesn't have to be earth shattering a lot of people were expecting this the fact it's such a large constituent and the fact that it's trading at give or take a market multiple, maybe even a slight discount to it, but i think that's deserved. it's important to remember that this is a company at many points in its history actually traded despite its growth, despite its strong margins and cash flow, added significant discount to the market because people thought eventually, some competition would amerge or that size was going to become a problem. i think actually the sign that size has become a problem comes down to eps. if you don't see it, it doesn't deserve a higher multiple. i don't think i'd reach out and grab it here at all. >> at the same time, apple's not alone when it comes to market leadership it's like faang is back, right

>> yeah. extraordinary, and again, if you look at the outperformance of the triple qs, it's like 6.5% to the s&p in the last 15 sessions or so. so you've seen megacap tech perform overall, but you've actually seen netflix join back into the party so the original definition, the original power club of faang is back and so the question really for investors is this a function of the market being concerned about overall growth and at time, this really difficult set up going into september if you think about where we were a year ago you'd seen this enormous rally we had the blow off top in apple. 134 going into september 2nd, then you saw the nasdaq pull back over the next 15 days i don't think we're positioned for that i think if you look at where the lack of follow through from the value trade has meant you've seen a lot of this passive money

that guy talks about going to some of these companies. there's no question the netflix outperformance, a couple of upgrades, is notable the stock, which i have not been bullish on, again, you've seen about a 20% move in 15 sessions. that's an amazing looking chart. >> tim may not think we're setting up for a pullback, but dan, you do. do you still feel that way the price action of the market we've seen that makes you back away from that forecast. >> i think that things have gotten unsustainable and i think the move back into these megacap names tells you it's a bit defensive in a way we talked about the move in netflix. it's up 12%. it was down on the year two weeks ago. i think mark, who i think raised his price target on it today, said on the "closing bell" that mapped this move a little bit right to the disney results. i think that's a really interesting thing. so this is a fundamental take.

i just look at what's going on under the hood, mel, and i look at these five names we're talking about that are $10 trillion in market cap and what they are doing they're distorting the equity markets 100% and sooner or later, something has to give i don't mean to sound like we're about to crash but if you look at the s&p 500, the 200-day moving average, just above 4,000, we're just l levitating here. it's not healthy the higher we go now is the harder we're going to fall eventually that doesn't mean sell everything it means understand. this is what happened in crypto today. that there's fear coming into this market because there's been none in over 200 days. >> why can't we sustain highs and move to new record highs with tech as leadership, guy i get the point that it's in a

lot of etfs. it has been the top components of etfs for long now so why now why is it a problem now? >> no, no, that's not what i'm saying it's a problem now. i just was pointing it out to illustrate the fact that with money just flowing into the market one of the big beneficiaries of this will be apple. history has born this out a bit since september of 2018 and dan can cite the exact facts but you've seen significant selloffs in apple on at least three different occasions. i'm not suggesting we're at the precipice of one passive investing is great on the way up when passive becomes active, it's typically on the way down so what works for you know, going higher can work equally against it when things get bad or when there's a hint of bad news i think what dan is illustrating is the complacency is illustrated in a number of different factors is somewhat

concerning i don't think any of us are calling for a crash. just understand what's going on below the surface. >> let's get the chart master's take on all of this. today's big move in big tech putting a dent in the idea of rotation into value stocks he says, what rotation let's get to carter and why he thinks growth stocks are the best place to grow your money. we just talked about this for nine minutes about tech. what are you seeing? >> so a few more minutes for me. i've only go two charts so let's look at them and talk about the words, value growth. the first chart is the russell 1000 pure value index on top but look at its relative performance. the russell 1000 pure growth index. and this is the problem, right even as you're making new highs, there's no alpha no alpha in value as it relates to the other choice. meaning growth now, the only period here in the

history of this index going back to the mid 1990s where there was some outperformance, you could see it there on the bottom panel. was in 2000 to 2002. but look on the top panel. actually, value was just dead flat so the outperformance is simply a performance of the denominator. cisco losing 90% of its value and amazon losing 90% of its value and intel, 70. that's not going to happen again. if value's only moment to shine was when the other trade collapsed, we're not in a circumstance like that second chart healthcare this is my favorite sector in terms of maybe looking at quote, value, or something that's underappreciated the top is healthcare. since the data begins, the bottom panel is relative performance to the s&p and every single time that the relative performance has dipped down to that trim line, it's bounced. guess what happened four months ago? it bounced to the penny.

like healthcare here versus the market but back to the words. i think the problem with value investing is it's the ever changing definition. the original approach is that you buy business assets below their replacement value and you sit around and wait and hope for mean reversion then they went on to other measures like pes. at the end of the day, who's to say that the cigar investing, finding things, is doable, where as just sticking long-term sort of interrupters growth names, if you will, is the better approach i think that's really true think about this since the '09 low, only two sectors have outperformed the market they are of course tech and consumer discretionary things like amazon >> hey, carter it's tim i'll leave the cigar butts for

another panelist where it peaked in march, that's really the story by any definition are you tracking that correlation and as we see yields start to pick up though, do you feel that this could be the beginning of changing some of that negative sentiment? >> sure. let's talk about that. so before the pandemic hit, ten-year yields were at 2% and pandemic hits, we drop down to 40, 50 basis points and when we got back to 177, there was this great panic. i got to dump my growth assets now, before the pandemic, the job, 2% yields assign a multiple to your growth stocks and people have no problems assigning a multiple to amazon, microsoft and boofacebok and google at 7% we've got to dump our gr growth assets? why? over long periods of time, the definition of investing, it

really is, let me say it simply. the car versus the horse lightbulb versus the candle. catch a quick trade in a cyclical name, then i can dump it and try it again. why not just find something that's really working and stick with it? >> this is why carter's in the pantheon of technical analysts always good to see you thank you. carter always brings the wisdom, guy, and it makes sense, but at the same time, we see what the market does. the reality is we edge higher and tech sees weakness >> i know we didn't talk about the broader market carter's work is extraordinary, but i found it interesting today and i'll throw this out there. the fact that rates have moved higher off the 113 low in the ten-year, yet banks didn't get out of their own way this year i just wonder if we'll look back at today and say, remember that song by mr. hammer, things that

make you go huh, let's bookmark that, please ford getting a boost as the automaker taps a former tesla exec bitcoin dropping hard. brian kelly will join us to break down the action. "fast money's" back in two

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welcome back to "fast money. take a look at shares of ford getting a pop today after making a major hire from a big tech name phil lebeau has the details. >> hi, melissa there are hires in the auto industry every day we see them, we go, interesting. then there are hires that really get your attention and this is one of them. doug field has left apple and has joined ford. at ford, he will essentially be in charge of electric, autonomous connected vehicles. it's a title that basically falls under chief advanced technology and embedded systems officer. he will report directly to jim farley, the ceo. he's not being brought in just to tinker with things.

he's been brought in to put a stamp on what ford is doing when it comes to electric and connected vehicles here's his resume. he was in charge of the apple car program. the apple project titan they've never divulged the end product, but he's been working on that. prior to that, he was at tesla senior vp of engineering he helped develop the model 3. before that, he was at apple for five years he began his career back at ford here he is during a conference call talking about how jim farley convinced him ford is the place to make his mark >> after meeting and talking to jim and other leadership add ford, i became convinced that not only was the history here, but that there was a deep desire to really change and embrace these technologies and sort of build the best of both worlds where the scale and history of

ford can be combined with a completely new set of approaches >> take a look at shares of ford and we're showing you a one-year chart here remember, it was october 1st of last year when jim farley took over as ceo. boy, has he made his mark in the last year. this is a big move with doug field reporting directly to jim farley also take a look at shares of apple. as we've mentioned many times, melissa, we don't know exactly what the end game is going to be when it comes to project titan at apple but there is no doubt within the auto industry, doug field is among a handful of people that is an automatic slam dunk. if you have a chance to get him on your team where he can leave his mark, you hire him that's what jim farley has done here today a major statement by farley and his team that they really want to make a difference when it comes to electric, connected, autonomous vehicles. not going to happen overnight, but doug field will certainly be a big part of developing what the future is in that regard at

ford >> phil, thank you phil lebeau with all the details there. i don't know if investors care about what happens with project titan, at least in the immediate term, but they do care about what happens at ford, mike, given the stock's run and rerating, some would argue >> yeah, obviously the stock was higher than it is right now earlier this year and i think it deserves to get back to those levels i mean, this is a company that's demonstrated their dedication to adopting these new technologies and the ford f-150 lightning among them, the best-selling car in america is an example of that in terms of how well they're executing, i believe dan has one of thier electric vehicles already so he's better than our cars from other makers obviously if they can make that transition, this is a company that's obviously way cheap to the market right here and if they're progressing along this course, i'd much rather own ford than say tesla, despite the big

lead tesla has dan, is it a bronco? >> no, it's a mustang mach e i think the fact they chose to make one of their first the premier brand was interesting. the mess of things around there, they came out with this car that's a competitor to many versions of the tesla. this news comes at an interesting time despite the stock being up about 50%. from a chart perspective, you look that the 200-day moving average. down near 12 bucks if you were to get a broad market selloff and you pick it up near there, you're going to be pretty happy with it. that $750 billion value for tesla and the $53 billion value for a company like ford and you think about the opportunity they have with these new cars coming out and reformation of this model, i just think it seems like a great do here even at 13

>> dan compared tesla are ford, guy, but how about ford versus gm >> i think you can own them both and let me be the first to say i was shocked at the amount that ford and gm have sold off. it's been significant. made a case for gm the 72. but i'll make that case again in terms of ford and i'm not looking to play would you rather because in this case, you can own them both, but ford's going to earn about 1.90 you've got stocks closing in on 18, 17 bucks it just to me it's too cheap now people say you don't as thes a big max 10 order so is there more turbulence ahead? plus, crypto dropping as el salvador adopts it as its legal

tender brian kelly joins us to break it all down "fast money's" back in two. but this is worth. and that - that's actually worth more than you think. don't open that. wealth is important, and we can help you build it. but it's what you do with it, that makes life worth living. principal. for all it's worth.

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welcome back to "fast money. we've got a bitcoin alert. the crypto currency collapsing today. right now, down more than 10%. this big move testing coinbase, which was down today >> coinbase told us they did have some problems related to volume that was cleared up at about 1:30 eastern here's a tweet transactions are now going through normally and service issues have been resolved. we've taken steps in order to mai

maintain stability and keep services up. thank you for your patience while we work to address this. so what happened here to cause this here's the explanation from coinbase a sudden increase in market activity led to a degradation in our services we're seeing improvement with our app services, however, transaction services are still degraded so not a clear answer in terms of a lot o e detail of what happened here, but they're saying simply volume was the problem. a lot of interest in crypto today and others as we saw what happen nd the overall crypto market today then there you see coinbase's taking a hit as well they do say that now got it worked out and things will be gelti getting back to normal before too long how that actually plays out. >> eamon, thank you. tracking this for us meantime, the big breakdown comes as el salvador becomes the first country to adopt the

currency as legal tender let's bring in brian kelly thanks for joining us. what's your take on the decline we've seen >> i hate to keep saying this, but it's somewhat normal to what happens with bitcoin what we saw today is really similar to what happened in may where you get this cascade effect as stock orders hit so we get about $3 billion worth of stop orders get hit and liquidated in a relatively short period of time that did coincide with some tweets from a president of el salvador as some comments from the imf. people got spooked and we just cascaded lower >> what role did the coinbase difficulty, outages, whatever you want to call it, play in this, if any >> yeah, so all of the chaexchae had issues when you get that big rush, they aren't at the point where they can scale out. it creates that backing so at

the initial downdraft, there's no buyers there. you've got to wait until the exchanges come back up before you can get money in and start buying again we're starting this see that now. how big of a deal is el salvador i understand the symbolic nature of it, but polls show people there are very skeptical of cru using it so mostly remittances from the united states, there might be some adoption even with this adoption's legal tender. >> yeah, i think, you know, even as everybody in el salvador decided they wanted to use bitcoin, it probably wouldn't have that much of an effect. it's a sentiment now you've got to think about the other countries that might start using this big one would be brazil if they have a currency breakdown. it's more about, hey, we're giving this a shot this is going to be a trial run. everybody else in the world

looking at it, that would be a bullish case at the same time, people may not use it in el salvador. >> down 11%, bk, a baller like yourself, this is probably not a buying opportunity >> no, i think this is a buying tunlt. there's nothing about the fundamentals that have changed in my view we're still seeing a lot of institutional adoption still seeing money printing around the world so it's a buying option. >> brian, always good to speak with you >> and i haven't called br brian kelly in years tim, i go to the emerging market specialist, naturally, because places like africa, like south america, that's where it would make a lot of since for bitcoin to be adopted. >> yeah. and i think whether it's, you know, fungible, non-fungible, the rudimentary usage still 1.0, but this is part of the future and what we talked about on

"fast money" over the past three or four weeks especially as we've gotten into the boom in nfts and what's been going on in the art world and you're seeing people think about things and do conversions back to ethereum and what things actually cost. we're still so early on this you know, i think i said on today's call earlier is that i think people are licking their chops on this pullback, especially when brian reenforced this is not fundamentally based, really i think there's a lot of people that are starting to get some sense of where commercial use is beginning and even if it's in what i still think are going to be a lot of boom bust dynamics in call it the art world for now, there's been a lot of value that's been created and we'll see. but i think again, this is a very large headline in terms of el salvador and the sentiment. there are a lot of countries around the world where there's zero confidence in their currency and those will be countries that will adopt

faster >> really bad news for coinbase on a day when trading volume is really heavy, guy, for an exchange to have difficulties. it seems like that's the day that the exchange needs to be functioning without a problem. >> extreme volume should be days they wish for. it shouldn't be a problem. i thought it was really interesting that the stock didn't sell off more than it did. it just speaks to the fact that coinbase is not going anywhere it's here to say even with the selloff, you're talking about a company with a 55, $56 billion market cap if that's the case, i've said this on a number of occasions. the nasdaq should be worth a lot more than the 35 billion or so that they're trading at. so how do you trade this well, coinbase i think is going to be fine nasdaq is going to be the winner when people realize how valuable they are >> dan's doing that. you know that look that dan does with his head when he's sort of dismissing what somebody else is

saying that's what dan was doing when guy was talking. >> guy and i were on a call at 11:30 and somebody like spoke in our ear and said bitcoin is crashing and we went away and i just bought some ethereum. i just because some since brian said it was a buying opportunity. amc surging as the theatre chain smashes labor day weekend records. fans flocking to the neuw marvel movie. plus, we're checking into airbnb we'll tell you what drove the action dot awhe."fn'gonyer ast money" will be right back.

welcome back to "fast money. amc shares topping the tape today. the company says more than 2 million people watched movies at its theatres over the holiday weekend. that's a new labor day weekend record the strong box office driven by disney's new marvel movie. the movie was released in theatres only and not over the disney plus streaming app. tim, are movie theatres dead >> you know, i didn't know this was the story behind amc

sorry. i mean, are we really talking about the resurgence of going to the movies as it was yesterday when in fact in 2019, they couldn't make money and were hemorrhaging cash. look, what do we want to be if we're amc stockholders a recovery story in the core business going back to the mid '80s or you want to find other use cases? this news does nothing to me in terms of getting me excited about the stock. >> well, it shows that having a theatrical window might actually be valuable and abandoning it or releasing movies in streaming and the theatre may not necessarily be the conclusion in terms of the path to success for a release, mike. >> yeah. i mean, it may be a blockbuster weekend and it's a blockbuster valuation. this thing's carrying a $33 billion enterprise value now even if you went back to, you know, if we could roll the clock back and everything was going to be, i mean, this is a company

that obviously needs to evolve their business pretty materially to justify that valuation. the reason it's rising and falling these days doesn't have a lot to do with whether or not people start showing up and start seeing movies. >> i'm hearing head winds today as one of the company's biggest customers walks away from a plane order. ryanair halting orders because of the difference over price ryanair is boeing's biggest customer outside the u.s shares down 1.8% big deal, guy? >> i think it's a big deal only in the context of the hits just keep on coming they can't get out of their own way, boeing. at the certain point, all these bad headlines, and there have been a lot over the last six to nine months in my opinion. the question is is it all in the stock or still some room to the downside to be honest with you, 195 to 200, the level we saw at the end of january might be right in the cross hairs here and then you

take a look at the stock there so i do think it's a big deal. if it was in a vacuum, i would say not so much, but in the context of everything we've heard over the last year or so, yes, it is a big deal. >> tim, you disagree >> i do. boeing's first of all, just boeing the stock, stock's absolutely flat to the airline industry if you want to chart it against the jet's etf or whatever you want to do. the uptrend off the march 20 low not as impressive as other stocks near the bottom end of that channel, but it's in tact. i think if you look at boeing, first of all, they have six straight months of net positive orders in july i think they had 14 commercial orders airbus has zero. so again, the story in boeing is not that it's falling apart. the story at boeing is that the entire industry's under a lot of pressure and that includes the airlines i think if we're focused on execution of boeing, that we're not focused on the 737 max disaster is really probably the

bright spot here but again, this is a $275 stock at its historic kind of pre cash flow i mean around 15 bucks a share of pre cash flow, which is not an extraordinary number. we'll see what they get in the next couple of years you know i'm long the stock, but this kind of news, it makes for a great headline, but doesn't change the story >> dan, still following the specific story >> it changes the story if they lose the deal. if they go to airbus you know, we don't know, it's interesting that this is on the 737 max, right and does the ryanair think they have a whole lot of leverage because this was really not a great headline for them. so if they lose the deal, it's a massive black eye for them so to me, i'm kind of more with guy. i see this thing making a series of lower highs here and i don't know what the next piece of good news is and if they end up getting this deal, they arrive at a price, we're not going to know exactly what it is for plane or anything like that. but you know, if the stock

doesn't react well, then it probably remains coming up i sshares of airbb climbing plus, options trader stretching into lulu lemon ahead of earnings tomorrow, but is this name in ed onef warm-up? more on that when "fast money" returns. before we talk about tax-smart investing, what's new? -well, audrey's expecting... -twins! grandparents! we want to put money aside for them, so...change in plans. alright, let's see what we can adjust.

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welcome back we're following a developing story out of the fed >> dallas fed president robert kaplan made nearly two dozen trades valued at more than a million dollars in 2020. that according to financial disclosures provided by the dallas fed "the wall street journal" reporting that kaplan has 27 individual holdings valued at over $1 million in apple, amazon, alphabet facebook and tesla. he also held boeing, marathon petroleum and chevron, which was among the trades that he made valued at more than $1 million now those trades and holdings were approved by dallas fed council. the disclosure was more than any

of the others in the fed, 11 of 12 reported their holdings kaplan of course a former vice chairman of goldman sachs where he worked for more than two decades. melissa. >> bertha, thank you bertha coombs. i saw the headline and i th thought, what? head presidents can trade stocks and this guy had all these positions of more than a million dollars each each guy, what do you think >> let's be very careful here. let's assume for a second that everything to bertha's story was disclosed, signed off on without question nothing wrong whatsoever the optics of this are awful in a word so people looking at this say, see, the dgame is rigged

they should know better than that i think he was named partner in 1990 extraordinarily wealthy man, which is great but when you take a position like all these men and women have taken, i think you have to rise above certain things and trading stocks to me is one of them again, not suggesting anything was done wrongfully but, the optics are just awful. >> and there was nothing wrong let's underscore this point that the general council of the dallas fed reviewed every trade. this was all above board that was not the issue the issue here is should these trades have been permitted in the first place or should we limit trading activity of sitting fed officials? tim, what do you think >> well, tell me what fed policy's going to be and i can tell you what, you know, a lot of stocks are going to do and there are those that are going to benefit from easier fed policy stocks that are going to decline from easier fed policy or the opposite so, look, ultimately, the federal reserve is the most

powerful body arguably in the world. let's be clear the impact on the globe from the federal reserve over the last three to four decades is nothing short of astonishing so the fact that these folks again, the individual stocks in connection to underlying or bottom up elements of those particular stocks doesn't bother me at all and again, i'm sure conflicts are vetted and this and that and i'll say what we've said, no presumed impropriety in any single way, but the federal reserve is, to me, again, as we talk about the outlook, this could have been part of our entire a block tell me what the fed's going to do and i'll tell you what stocks are going to do. >> you know, we have a lot of these fed officials on constantly we're always interviewing them of late, we've asked them all about taper timelines. we should have asked them about their portfolios, mike that might have provided more

insight into where the fed is going. >> we probably made assumptions that their portfolio behavior was like alan greenspan's. he accumulated a decent sized portfolio. it was all fixed income and he didn't touch it much, but my next question is does it really matter what they own if they've got their finger on the trigger? we've seen what the bond market has done for 30 years now. obviously it's been very good for bonds and it's been even better for equities. and 27 transactions over the course of a year, that sounds like a lot for people who aren't that active in the markets, but kaplan has a big portfolio that's two transactions per month. i think a little bit of perspective is warranted, but you would think somebody in his position as guy pointed out, would understand that the optics of this are not great. >> i like that point that mike is making, dan it doesn't matter what you own because in this environment, everything goes higher >> just seems like a needless headline i would say this i have a lot of friends in funl

r fin financial institutions they can't trade single stocks there's just too many potential conflicts. so they can trade etfs and they may have some holding periods. it doesn't make any sense that fed officials or people in congress for that matter, who i think have looser restrictions and maybe even better access on a single stock basis than maybe somebody at the fed might. so to me, i think they need to do away with all trading by congressional people and then in the fed, they probably need much stricter rules around it if people don't want to take those jobs was they want to trade stocks and options they should go do that. >> coming up, lulu lemon ahead of earnings. option traders said this may be shy of media's fitness goals plus, finger licking gone. a tantrum hitting kfc. we'll explain when "fast money" returns.

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check out lululemon shares ticking lower. reporting earnings tomorrow after the bell one trader is betting it could be about to stretch way lower. mike, what did you see >> stretch somewhat lower, maybe. i don't know about way lower but we did see puts outpacing calls on more than 2.8 times the average volume right now, it's implying that lulu could move about 6% that's in line with the 5% it's arc ave ave averaged weekly puts were the most average. the spread that expires fire spent $8.90 for a few of those buyers are risking about 2.3% on a bet the stock could finish as much as a percent lower by the end of the woeek. >> dan, how are you feeling about lulu >> just made a double top there. expectations are still high.

had a massive run from the lows in may here and that range seems about right. so if they miss trading 55 times, it probably headed back down 10% mike said the implied move, what, 5 or 6% and on average, that's how much it's moved makes sense to me. i'd rather be looking up on this one. >> like downward facing dog? i don't know how many yoga sayings you could fit into this. for more, tune in to the full show friday, 5:30 p.m. eastern time here's a story we've all been waiting for kfc choosing not to advertise their chicken tenders. the decision follows a major supply chain crunch as the shortage strikes the poultry market this is a dinner or snack or lunch denied it's not put off it's denied if they can't get those chicken tenders in >> it's a dinner snack and a

lunch for me i mean, you know, chicken mcnuggets. oops kfc, i do mean the colonel bonus chicken and all related products whether you're having drumsticks, isn't it the same thing and we know the linear relationship between advertising and sales, but i can't believe it's any different for all of their other products meanwhile, the stock's been on a tear and looks like it's falling under some pressure. >> well, boneless chicken requires somebody, a human, to remove the bones as far as i know, chickens around raised without bones. that's why the labor shortage strikes this part of the menu. this presumably is a problem for a lot of restaurant chains across the board >> yeah. listen i mean, there are a number of different ways we can go with this one

by announcing they're not going to advertise, that's about the best advertisement they could make there's going to be a mad rush to kfcs for these chicken tenders, whatever they're calling them so yi don't know you know the conspiracy theorist in me. coca-cola obviously being . >> i can't speak to shortages of chicken tenders. i've got some frozen chicken in the freezer so i'm fine for a while, but i think whatever kfc's doing is genius. >> what say you? >> i'm more interested in that mcdonald's mcflurry machine story than this kfc story. that one we got to save for another show >> oh, i mean, the mcflurry investigation. hopefully that would yield answers for all those out there denied their mcflurry. apparently, it costs $18,000 to fix. that's part of the problem there. let's get to the final trade, shall we tim, what do you say

>> yeah. look, ford is four and a half timesebitda is ridiculously cheap and farley doing a crazy good job there this pullback should be bought >> mike? >> i like ford, but i think boeing might be getting just cheap enough that it's worth a look only two big players in the space. airbus is one, they're the other. i think there's a lot of bad news priced in >> dan nathan. >> that bitcoin, ethereum, the whole conversation of crypto really interests me here i like ethereum. i'm a buyer on dips. i have been this year. i'll be buying it the lower it goes over the next few days. >> guy >> listen, i don't want to get down this mcflurry rabbit hole, but it's a productivity thing. they don't want, they don't want to make the mac flurries they take too much time. it's a pain in the neck.

come on. let's call it like it is >> somebody with a bat to the machine? >> go to dairy queen netflix is breaking out by the way, mel i think it continues to go higher >> that does it for us this hour, but do not go anywhere we've got a special bonus edition of "fast money" which starts right after this quick break.

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dedecision of "fast money. jim cramer has the night off tonight is back to business. labor day has come and gone. the summer is over and it's traditionally the time when americans returning from vacations, kids go back to school as with everything else, the pandemic has changed what it ne needs to get back to business. we will tackle that topic tonight. first, how the market performance post-labor day as wall streeters return and how this year it will be different next, the debate o